CN115099853A - Cloud computing advertisement publishing method and device, electronic equipment and storage medium - Google Patents
Cloud computing advertisement publishing method and device, electronic equipment and storage medium Download PDFInfo
- Publication number
- CN115099853A CN115099853A CN202210721803.0A CN202210721803A CN115099853A CN 115099853 A CN115099853 A CN 115099853A CN 202210721803 A CN202210721803 A CN 202210721803A CN 115099853 A CN115099853 A CN 115099853A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- determining
- area
- information
- publishing
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present application relates to the field of advertisement publishing technologies, and in particular, to a cloud computing advertisement publishing method and apparatus, an electronic device, and a storage medium. The method comprises the following steps: acquiring advertisement information; determining the advertisement category according to the advertisement information; determining a consuming group corresponding to the advertisement content information based on the advertisement category; determining a corresponding concentrated area according to the consumer group; the advertisements are distributed at a second advertisement distribution frequency within the centralized area. The method and the device have the effect of improving the effect of advertisement publishing.
Description
Technical Field
The present application relates to the field of advertisement publishing technologies, and in particular, to a cloud computing advertisement publishing method and apparatus, an electronic device, and a storage medium.
Background
The advertisement is one of the bridges for information transmission between consumers and merchants as an information transmission mode, and the merchants usually make their products known by the consumers in the form of advertisements, so as to achieve the purpose of increasing the sales volume of the products.
The advertisement is distributed on line and off line in a distribution mode; the online release is mainly directed at internet release, and the offline release is mainly directed at large-scale advertisement screens in shopping malls, street advertisement screens, offline shop advertisement screens and the like.
However, the online distribution is limited by the place environment, the corresponding population is limited, the effect of the advertisement distribution cannot be seen in a short time, and different types of advertisements are blindly distributed corresponding to different types of consumers, so that the advertising investment of merchants is improved, and meanwhile, the remarkable effect of the advertisement distribution is not achieved.
Disclosure of Invention
In order to improve the effect of advertisement publishing, the application provides a cloud computing advertisement publishing method, a cloud computing advertisement publishing device, electronic equipment and a storage medium.
In a first aspect, the present application provides a cloud computing advertisement publishing method, which adopts the following technical scheme:
a cloud computing advertisement publishing method comprises the following steps:
acquiring advertisement information;
determining the advertisement category according to the advertisement information;
determining a consumption group corresponding to the advertisement content information based on the advertisement category;
determining a corresponding concentration area according to the consumption group;
and distributing the advertisements in the concentration area at a second advertisement distribution frequency.
By adopting the technical scheme, after the advertisement information is acquired, the advertisement category corresponding to the advertisement information is determined from the acquired advertisement information, then the consumption group corresponding to the advertisement content information is determined based on the determined advertisement type, then, in order to enable the advertisement to be known by more consumers in the same time, after the consumption group is determined, the corresponding concentrated area is determined according to the consumption group, the quantity of the consumption group contained in the concentrated area is more, the advertisement release in the concentrated area can have a good effect, then, the advertisement release frequency in the concentrated area is improved, and then, the playing frequency of the display device in the concentrated area is improved, so that the advertisement release effect in the concentrated area is improved.
In a possible implementation manner, the determining the advertisement category according to the advertisement information then includes:
determining a high-demand time period corresponding to the advertisement information according to the advertisement category;
and when the high-demand time period is reached, switching from the first advertisement information publishing frequency to the second advertisement information publishing frequency.
By adopting the technical scheme, after the advertisement type of the advertisement to be released is determined, the time period of high selling quantity of the commodity indicated by the advertisement information, namely the high-demand time period, is determined, and then the first advertisement information releasing frequency of the conventional advertisement releasing frequency is switched to the second advertisement information releasing frequency during the high-demand time period, so that the advertisement releasing effect is improved.
In a possible implementation manner, the determining, according to the advertisement category, a high-demand time period corresponding to the advertisement information includes:
acquiring historical selling amount of commodities corresponding to the advertisement categories according to the advertisement categories;
determining historical selling amounts of a plurality of time periods based on the historical selling amounts;
and determining a high-demand time period corresponding to the advertisement information according to the historical selling amount of a plurality of time periods.
By adopting the technical scheme, in the process of determining the high-demand time period corresponding to the advertisement information, the historical selling amount of the corresponding commodity is firstly obtained according to the advertisement type, wherein the historical selling amount of each large selling place is counted to obtain the historical selling amount of the corresponding commodity, then the historical selling amounts of a plurality of time periods are determined, then the high-demand time period corresponding to the advertisement information is determined, high-frequency advertisement release in the high-demand time period can be known by more consumers, and further the effect of the advertisement release is improved.
In a possible implementation manner, the determining, according to the consumption group, a corresponding concentration area includes:
acquiring the position information of each consumer in the consumer group;
determining a first area according to the position information of each consumer, wherein the first area represents an area containing the position information of all users;
dividing the first area into a plurality of second areas;
and determining a corresponding concentrated area according to the consumption group based on the plurality of second areas.
By adopting the technical scheme, the position information of each consumer contained in the consumer group is firstly acquired, the first area is determined according to the position information of all the consumer groups, and the first area is used as a high-frequency issued alternative area; and then, performing area division on the first area to further determine a plurality of second areas, and then determining the second area with a larger number of consumers according to the plurality of determined second areas, and taking the second area as a concentrated area.
In a possible implementation manner, the determining, based on the plurality of second areas and according to the consumption group, a corresponding concentration area includes:
respectively judging whether the quantity of the position information of the consumers contained in each second area exceeds a preset quantity,
if yes, the second areas corresponding to the number exceeding the preset number are used as concentrated areas.
By adopting the technical scheme, the electronic equipment compares the number of the position information of the consumers in each second area with the preset number, and when the number of the position information of the consumers in any second area is in the preset number, the electronic equipment judges that the number of the consumers in any second area is large, so that the requirement of high-frequency advertisement publishing can be met, and the effect of improving the advertisement publishing in any second area is achieved.
In a possible implementation manner, the respectively determining whether the number of the location information of the consumers included in each of the second areas exceeds a preset number includes:
if not, obtaining the selling amount of the commodity corresponding to the advertisement information in each second area;
comparing the commodity selling amount in each second area, and determining the second area corresponding to the maximum commodity selling amount;
and in a second area corresponding to the maximum commodity selling amount, releasing the advertisement at a second advertisement releasing frequency.
By adopting the technical scheme, in order to achieve better effect of advertisement publishing, under the condition that the number of the position information of the consumers in each second area does not exceed the preset number, the selling amount of the commodities corresponding to the advertisement information in each second area is obtained, then the selling amounts of the commodities in each second area are compared, and the second area corresponding to the maximum selling amount of the commodities is determined, namely the commodity selling effect corresponding to the advertisement information in the second area is represented to be better, so that the second area is used as the area switched to high-frequency advertisement publishing, and the effect of advertisement publishing in the second area is further improved.
In a second aspect, the present application provides a cloud computing advertisement publishing device, which adopts the following technical scheme:
a cloud computing advertisement publishing device comprises an advertisement acquisition module, a category determination module, a consumer group determination module, an area determination module and a publishing module, wherein,
the advertisement acquisition module is used for acquiring advertisement information;
the category determining module is used for determining the category of the advertisement according to the advertisement information;
the consumer group determining module is used for determining a consumer group corresponding to the advertisement content information based on the advertisement category;
the region determining module is used for determining a corresponding concentrated region according to the consumer group;
and the publishing module is used for publishing the advertisement in the centralized region at a second advertisement publishing frequency.
By adopting the technical scheme, after the advertisement acquisition module acquires the advertisement information, the category determination module determines the advertisement category corresponding to the advertisement information from the acquired advertisement information, and then the consumer group determining module determines the consumer group corresponding to the advertisement content information based on the determined advertisement type, and then, in order to make the advertisement known to more consumers in the same time, after determining the consumer groups, the area determination module determines corresponding concentrated areas according to the consumer groups, the amount of consumer groups contained in the centralized area is more, advertisement publishing in the centralized area can have good effect, then the publishing module improves the advertisement publishing frequency in the centralized area, and further increasing the number of times the display device plays in the centralized area to achieve an increased effectiveness of advertising in the centralized area.
In one possible implementation manner, the cloud computing advertisement publishing device further includes: a time determination module and a mode switching module, wherein,
the time determining module is used for determining a high-demand time period corresponding to the advertisement information according to the advertisement category;
and the mode switching module is used for switching the first advertisement information publishing frequency to the second advertisement information publishing frequency when the high-demand time period is reached.
In a possible implementation manner, the cloud computing advertisement publishing device further includes: a first obtaining module, a first determining module, and a second determining module, wherein,
the first acquisition module is used for acquiring the historical selling amount of the commodity corresponding to the advertisement category according to the advertisement category;
the first determining module is used for determining historical selling amount of a plurality of time periods based on the historical selling amount;
and the second determining module is used for determining the high-demand time period corresponding to the advertisement information according to the historical selling amount of a plurality of time periods.
In one possible implementation manner, the cloud computing advertisement publishing device further includes: a position acquisition module, a first area determination module, a second area determination module, and a third determination module, wherein,
the position acquisition module is used for acquiring the position information of each consumer in the consumer group;
a first area determining module, configured to determine a first area according to the location information of each consumer, where the first area represents an area containing location information of all users;
the second area determining module is used for carrying out area division on the first area and determining a plurality of second areas;
and the third determining module is used for determining a corresponding concentrated area according to the consumption group based on the plurality of second areas.
In a possible implementation manner, the cloud computing advertisement publishing device further includes: a determination module, wherein,
a judging module for respectively judging whether the number of the position information of the consumers contained in each second area exceeds a preset number,
if yes, the second areas corresponding to the number exceeding the preset number are used as concentrated areas.
In one possible implementation manner, the cloud computing advertisement publishing device further includes: a second obtaining module, a fourth determining module and a publishing module, wherein,
the second obtaining module is used for obtaining the selling amount of the commodities corresponding to the advertisement information in each second area if the advertisement information in each second area is not the same as the advertisement information in each first area;
the fourth determining module is used for comparing the commodity selling amount in each second area and determining the second area corresponding to the maximum commodity selling amount;
and the issuing module is used for issuing the advertisements in a second area corresponding to the maximum commodity selling amount at a second advertisement issuing frequency.
In a third aspect, the present application provides an electronic device, which adopts the following technical solutions:
an electronic device, comprising:
at least one processor;
a memory;
at least one application, wherein the at least one application is stored in the memory and configured to be executed by the at least one processor, the at least one application configured to: the method for cloud computing advertisement publishing is executed.
In a fourth aspect, the present application provides a computer-readable storage medium, which adopts the following technical solutions:
a computer-readable storage medium, comprising: a computer program capable of being loaded by a processor and executing the cloud computing advertisement distribution method is stored.
To sum up, the application comprises the following beneficial technical effects:
after the advertisement information is acquired, the advertisement category corresponding to the advertisement information is determined from the acquired advertisement information, and then the electronic device determines a consumption group corresponding to the advertisement content information based on the determined advertisement type, and then in order to enable the advertisement to be known by more consumers within the same time, after the consumption group is determined, according to the consumption group, a corresponding concentrated area is determined, the quantity of the consumption group contained in the concentrated area is more, advertisement publishing can have a good effect in the concentrated area, and then the advertisement publishing frequency is increased in the concentrated area, so that the playing frequency of a display device in the concentrated area is increased, and the advertisement publishing effect in the concentrated area is improved.
Drawings
Fig. 1 is a schematic flow chart of a cloud computing advertisement publishing method according to an embodiment of the present application;
fig. 2 is a schematic block diagram of a cloud computing advertisement publishing device according to an embodiment of the present application;
fig. 3 is a schematic diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The present application is described in further detail below with reference to figures 1-3.
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The embodiment of the application provides a cloud computing advertisement publishing method, which is executed by an electronic device, wherein the electronic device is a server installed in a management center, and referring to fig. 1, the method comprises the following steps: step S101, step S102, step S103, step S104, and step S105, wherein,
s101, acquiring advertisement information;
by adopting the technical scheme, the advertisement information comprises information such as advertisement duration, commodity content and the like; the merchant appoints an advertisement maker to make the advertisement, then the merchant uploads the advertisement content, the electronic equipment arranged in the management center receives the advertisement content uploaded by the merchant, namely the advertisement information, and then the electronic equipment analyzes and processes the advertisement before releasing based on the advertisement information.
S102, determining the advertisement category according to the advertisement information.
By adopting the technical scheme, the commodities sold on the market at present are numerous, mainly divided into a plurality of categories of clothes and eating houses, and specific commodities are divided into more specific categories, such as cosmetics, office appliances, vehicles and the like; the electronic equipment obtains specific commodities from the obtained advertisement information, further determines the advertisement category corresponding to the advertisement information, and takes the advertisement category as parameter information for judging whether the effect of advertisement release can be improved.
S103, determining a consuming group corresponding to the advertisement content information based on the advertisement category.
By adopting the technical scheme, more detailed classification can be carried out on different commodities, and the different commodities correspond to different consumer groups, for example, from the aspect of gender of consumers, women are the main consumer groups of cosmetics, and men are the main consumer groups of car and watch commodities; from the viewpoint of commercial use, the main consumer group of the study articles is students; therefore, the electronic device determines the corresponding consumption group according to different categories of the goods, that is, the electronic device determines the consumption group corresponding to the advertisement content information based on the determined advertisement type, and uses the consumption group as one of the parameter information for judging whether to increase the advertisement publishing frequency.
And S104, determining a corresponding concentrated area according to the consumption group.
Through adopting above-mentioned technical scheme, the advertisement is known by more consumers in the same time and just can reach bigger effect, through the consumer group who determines according to the advertisement type to carry out advertisement issue and can have better advertisement issue effect in consumer group location, consequently, electronic equipment is after determining consumer group, according to consumer group, determines corresponding concentrated region, and the volume that contains consumer group in this concentrated region is more, carries out advertisement issue and can have with good effect in this concentrated region.
And S105, distributing the advertisements in the concentration area at a second advertisement distribution frequency.
By adopting the technical scheme, the electronic equipment is preset with the advertisement publishing modes with various advertisement publishing frequencies, the second advertisement mode is the advertisement publishing mode of high-frequency advertisement publishing, after the concentrated region corresponding to the consumer group is determined, the advertisement publishing frequency of the electronic equipment is improved in the concentrated region, the playing times of the display device in the concentrated region are further improved, and therefore the effect of improving the advertisement publishing in the concentrated region is achieved.
The embodiment of the application provides a cloud computing advertisement publishing method,
the electronic equipment acquires the advertisement information through the advertisement content uploaded by the merchant, and then obtains the specific commodity content from the acquired advertisement information, and further determining an advertisement category corresponding to the advertisement information, and further determining, by the electronic device, a consumer group corresponding to the advertisement content information based on the determined advertisement type, and thereafter, in order to enable the advertisement to be known by more consumers within the same time to achieve a larger effect, after the electronic equipment determines the consumer groups, the corresponding concentration area is determined according to the consumer groups, the amount of consumer groups contained in the centralized area is more, advertisement distribution in the centralized area can have good effect, and then the electronic equipment improves the advertisement distribution frequency in the centralized area, and further increasing the number of times the display device plays in the centralized area to achieve an increased effectiveness of advertising in the centralized area.
In a possible implementation manner of the embodiment of the present application, in step S102, determining an advertisement category according to advertisement information, and then includes: determining a high-demand time period corresponding to the advertisement information according to the advertisement category; and when the high-demand time period is reached, switching from the first advertisement information publishing frequency to the second advertisement information publishing frequency.
By adopting the technical scheme, in the process of issuing the advertisements to each advertisement display device by the advertisement management center for playing, the advertisement issuing frequency of multiple modes exists, the first advertisement information issuing frequency is the conventional advertisement issuing frequency, the advertisements are issued to the advertisement display devices in the management range of the advertisement management center for playing under the condition that consumer groups are not intensive, and therefore the problem that the advertising cost of merchants is increased due to the fact that the high-frequency issued advertisements cannot generate better effect is avoided, and the advertising effect of the advertisements can be improved due to the fact that the second advertisement information issuing frequency is the high-frequency advertisement issuing mode and can be known by more consumers within the same time duration.
Further, the multiple types of commodities have seasonal responsiveness, that is, a certain period of time exists, and the selling amount of the commodities is higher than that of other periods of time, so that better effect can be achieved by increasing the advertisement publishing frequency in the seasonal period of time.
A possible implementation manner of the embodiment of the application, determining a high demand time period corresponding to advertisement information according to an advertisement category, includes: acquiring historical selling amount of the commodities corresponding to the advertisement categories according to the advertisement categories; determining historical selling amounts of a plurality of time periods based on the historical selling amounts; and determining the high-demand time period corresponding to the advertisement information according to the historical selling amount of the time periods.
By adopting the technical scheme, in the process of selling commodities in various large selling places, according to the difference of commodity categories, the selling quantities of different time periods are different, for example, seasonal selling quantities of different types of clothes are different, and the refrigerator and the air conditioner are highly staged for purchase in summer and winter; the advertising frequency is increased corresponding to the time period with larger selling amount, so that the advertising effect can be better achieved.
Specifically, in the process of determining the high-demand time period corresponding to the advertisement information, the electronic device first obtains the historical selling amount of the corresponding commodity according to the advertisement type, wherein the historical selling amount of each large selling place is counted to obtain the historical selling amount of the corresponding commodity, then determines the historical selling amount of each quarter, namely the historical selling amount of a plurality of time periods, and determines the high-demand time period corresponding to the advertisement information after the historical selling amount of the plurality of time periods.
In a possible implementation manner of the embodiment of the present application, in step S104, determining a corresponding concentration area according to a consumer group includes: acquiring the position information of each consumer in a consumer group; determining a first area according to the position information of each consumer, wherein the first area represents an area containing the position information of all users; dividing the first area into a plurality of second areas; and determining a corresponding concentrated area according to the consumption groups based on the plurality of second areas.
By adopting the technical scheme, different commodities correspond to different consumer groups, and the consumer groups have certain regional difference according to different purposes of the commodities, for example, in the same urban area, the sales volume of commodities of learning articles around a school is higher; therefore, the high-frequency advertisement putting is carried out in a larger area of the consumer group, and the advertisement publishing effect can be improved; specifically, the electronic device first obtains location information of each consumer included in the consumer group, determines an area including the location information of all the consumers, namely a first area, according to the location information of all the consumer groups, and uses the first area as a candidate area issued at a high frequency; subsequently, performing area division on the first area, and further determining a plurality of areas with smaller ranges, namely a plurality of second areas, wherein in the process of performing the division on the plurality of second areas, the division can be performed based on a division criterion of each base station coverage area, or the division can be performed by using a division criterion of an area which is outward diffused by a certain distance by taking a special place as a center, and the corresponding adjustment is performed specifically according to an advertisement delivery area; and then, the electronic equipment further determines the second area with a larger number of consumers according to the plurality of determined second areas, and takes the second area as a concentration area.
A possible implementation manner of the embodiment of the application, determining a corresponding concentration area according to a consumption group based on a plurality of second areas, includes: and respectively judging whether the number of the position information of the consumers contained in each second area exceeds a preset number, and if so, taking the second areas corresponding to the position information exceeding the preset number as concentrated areas.
By adopting the technical scheme, the number of the electronic equipment is preset inside, so that after the plurality of second areas are determined from the first area containing all consumers, the areas which are in line with high-frequency advertisement publishing can be determined from the plurality of second areas, specifically, the electronic equipment compares the number of the position information of the consumers contained in each second area with the preset number, when the number of the position information of the consumers contained in any second area is in the preset number, the number of the consumers in any second area is judged to be large, the requirement for high-frequency advertisement publishing can be met, and the effect of improving the advertisement publishing in any second area is achieved.
A possible implementation manner of the embodiment of the application, respectively determining whether the number of the location information of the consumer included in each second area exceeds a preset number, and then includes: if not, obtaining the selling amount of the commodity corresponding to the advertisement information in each second area; comparing the commodity selling amount in each second area, and determining the second area corresponding to the maximum commodity selling amount; and in a second area corresponding to the maximum commodity selling amount, releasing the advertisements at a second advertisement releasing frequency.
By adopting the technical scheme, if the number of the position information of the consumers in all the second areas does not exceed the preset number, that is, the number of the consumers in all the current areas does not reach the expected number, if the advertisement publishing frequency in the second areas under the condition is blindly changed into high frequency, the advertisement publishing of the merchants cannot achieve a good effect under the condition of high cost investment; therefore, in order to achieve better advertisement distribution success, specifically, the electronic device acquires the selling amount of the goods corresponding to the advertisement information in each second area when judging that the number of the position information of the consumer in each second area does not exceed the preset number, determines whether to switch the distribution frequency of the advertisement distribution based on the selling amount, namely compares the selling amounts of the goods in each second area, determines the maximum selling amount of the goods, determines the second area corresponding to the maximum selling amount of the goods, namely, indicates that the selling effect of the goods corresponding to the advertisement information in the second area is better, and therefore takes the second area as an area switched to high-frequency advertisement distribution to further improve the advertisement distribution success of the second area.
It should be noted that, in order to determine the selling amount of the product corresponding to the advertisement information in each second area more accurately without being influenced by seasonal time, time period setting is performed in units of monthly degrees, that is, the monthly selling amount of the product corresponding to the advertisement information in each second area is obtained.
The foregoing embodiment introduces a method for cloud computing advertisement publishing from the perspective of a method flow, and the following embodiment introduces a device for cloud computing advertisement publishing from the perspective of a virtual module or a virtual unit, which is described in detail in the following embodiment.
Referring to fig. 2, the cloud computing advertisement distribution apparatus 100 may specifically include: an advertisement acquisition module 1001, a category determination module 1002, a consumer group determination module 1003, an area determination module 1004, and a publishing module 1005, wherein,
an advertisement obtaining module 1001 for obtaining advertisement information;
a category determining module 1002, configured to determine a category of the advertisement according to the advertisement information;
a consuming group determining module 1003, configured to determine, based on the advertisement category, a consuming group corresponding to the advertisement content information;
the region determining module 1004 is configured to determine a corresponding concentrated region according to the consumer group;
a publishing module 1005 configured to publish the advertisement at a second advertisement publishing frequency in the centralized region.
In a possible implementation manner of the embodiment of the present application, the cloud computing advertisement issuing apparatus 100 further includes: a time determination module and a mode switching module, wherein,
the time determining module is used for determining a high-demand time period corresponding to the advertisement information according to the advertisement category;
and the mode switching module is used for switching the first advertisement information publishing frequency to the second advertisement information publishing frequency when the high-demand time period is reached.
In a possible implementation manner of the embodiment of the present application, the cloud computing advertisement issuing apparatus 100 further includes: a first obtaining module, a first determining module, and a second determining module, wherein,
the first acquisition module is used for acquiring the historical selling amount of the commodity corresponding to the advertisement category according to the advertisement category;
the first determining module is used for determining historical selling amount of a plurality of time periods based on the historical selling amount;
and the second determining module is used for determining the high-demand time period corresponding to the advertisement information according to the historical selling amount of the plurality of time periods.
In a possible implementation manner of the embodiment of the present application, the cloud computing advertisement issuing apparatus 100 further includes: a location acquisition module, a first area determination module, a second area determination module, and a third determination module, wherein,
the position acquisition module is used for acquiring the position information of each consumer in the consumer group;
the first area determining module is used for determining a first area according to the position information of each consumer, and the first area represents an area containing the position information of all users;
the second area determining module is used for dividing the first area into a plurality of second areas;
and the third determining module is used for determining the corresponding concentrated area according to the consumption groups based on the plurality of second areas.
In a possible implementation manner of the embodiment of the present application, the cloud computing advertisement issuing apparatus 100 further includes: a determination module, wherein,
a judging module for respectively judging whether the number of the position information of the consumers contained in each second area exceeds a preset number,
and if so, taking the second areas corresponding to the second areas exceeding the preset number as concentrated areas.
In a possible implementation manner of the embodiment of the present application, the cloud computing advertisement issuing apparatus 100 further includes: a second obtaining module, a fourth determining module and a publishing module, wherein,
the second acquisition module is used for acquiring the selling amount of the commodities corresponding to the advertisement information in each second area if the advertisement information in each second area is not the same as the advertisement information in the first area;
the fourth determining module is used for comparing the commodity selling amount in each second area and determining the second area corresponding to the maximum commodity selling amount;
and the issuing module is used for issuing the advertisements in a second area corresponding to the maximum commodity selling amount at a second advertisement issuing frequency.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The embodiment of the present application also introduces an electronic device from the perspective of a physical apparatus, as shown in fig. 3, an electronic device 1100 shown in fig. 3 includes: a processor 1101 and a memory 1103. The processor 1101 is coupled to the memory 1103, such as by a bus 1102. Optionally, the electronic device 1100 may also include a transceiver 1104. It should be noted that the transceiver 1104 is not limited to one in practical applications, and the structure of the electronic device 1100 is not limited to the embodiment of the present application.
The Processor 1101 may be a CPU (Central Processing Unit), a general purpose Processor, a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array) or other Programmable logic device, a transistor logic device, a hardware component, or any combination thereof. Which may implement or execute the various illustrative logical blocks, modules, and circuits described in connection with the disclosure herein. The processor 1101 may also be a combination of computing functions, e.g., comprising one or more microprocessors in conjunction with one or more DSPs and microprocessors.
The Memory 1103 may be a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical Disc storage, optical Disc storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), a magnetic disk storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these.
The memory 1103 is used for storing application program codes for executing the present application, and the execution is controlled by the processor 1101. The processor 1101 is configured to execute application program code stored in the memory 1103 to implement the content shown in the foregoing method embodiments.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least a portion of the steps in the flow chart of the figure may include multiple sub-steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed alternately or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
The foregoing is only a partial embodiment of the present application, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present application, and these modifications and decorations should also be regarded as the protection scope of the present application.
Claims (10)
1. A cloud computing advertisement publishing method is characterized by comprising the following steps:
acquiring advertisement information;
determining the advertisement category according to the advertisement information;
determining a consumption group corresponding to the advertisement content information based on the advertisement category;
determining a corresponding concentration area according to the consumption group;
and distributing the advertisements in the concentration area at a second advertisement distribution frequency.
2. The method of claim 1, wherein determining the advertisement category according to the advertisement information comprises:
determining a high-demand time period corresponding to the advertisement information according to the advertisement category;
and when the high demand time period is reached, switching from the first advertisement information publishing frequency to the second advertisement information publishing frequency.
3. The method of claim 2, wherein determining the high demand time period corresponding to the advertisement information according to the advertisement category comprises:
acquiring historical selling amount of the commodities corresponding to the advertisement categories according to the advertisement categories;
determining historical selling amounts of a plurality of time periods based on the historical selling amounts;
and determining the high-demand time period corresponding to the advertisement information according to the historical selling amount of the time periods.
4. The method of claim 1, wherein determining the corresponding concentration area according to the consumption group comprises:
acquiring the position information of each consumer in the consumer group;
determining a first area according to the position information of each consumer, wherein the first area represents an area containing the position information of all users;
dividing the first area into a plurality of second areas;
and determining a corresponding concentrated area according to the consumption group based on the plurality of second areas.
5. The method of claim 4, wherein determining the corresponding concentration area according to the consumption group based on the plurality of second areas comprises:
respectively judging whether the quantity of the position information of the consumers contained in each second area exceeds a preset quantity,
if yes, the second areas corresponding to the number exceeding the preset number are used as concentrated areas.
6. The method of claim 5, wherein the separately determining whether the number of the location information of the consumers included in each of the second areas exceeds a preset number comprises:
if not, obtaining the selling amount of the commodity corresponding to the advertisement information in each second area;
comparing the commodity selling amount in each second area, and determining the second area corresponding to the maximum commodity selling amount;
and in a second area corresponding to the maximum commodity selling amount, releasing the advertisement at a second advertisement releasing frequency.
7. A cloud computing advertising device, comprising:
the advertisement acquisition module is used for acquiring advertisement information;
the category determining module is used for determining the category of the advertisement according to the advertisement information;
the consumption group determining module is used for determining the consumption group corresponding to the advertisement content information based on the advertisement category;
the area determining module is used for determining a corresponding concentrated area according to the consumer group;
and the publishing module is used for publishing the advertisement in the centralized area at a second advertisement publishing frequency.
8. The utility model provides a cloud computing advertising device which characterized in that still includes:
the time determining module is used for determining a high-demand time period corresponding to the advertisement information according to the advertisement category;
and the mode switching module is used for switching the first advertisement information publishing frequency to the second advertisement information publishing frequency when the high-demand time period is reached.
9. An electronic device, comprising:
at least one processor;
a memory;
at least one application, wherein the at least one application is stored in the memory and configured to be executed by the at least one processor, the at least one application configured to: executing the cloud computing advertising method of any of claims 1 to 6.
10. A computer-readable storage medium on which a computer program is stored, wherein the computer program, when executed in a computer, causes the computer to execute the cloud computing advertising method according to any one of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210721803.0A CN115099853A (en) | 2022-06-24 | 2022-06-24 | Cloud computing advertisement publishing method and device, electronic equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210721803.0A CN115099853A (en) | 2022-06-24 | 2022-06-24 | Cloud computing advertisement publishing method and device, electronic equipment and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN115099853A true CN115099853A (en) | 2022-09-23 |
Family
ID=83292574
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202210721803.0A Pending CN115099853A (en) | 2022-06-24 | 2022-06-24 | Cloud computing advertisement publishing method and device, electronic equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN115099853A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116629936A (en) * | 2023-04-18 | 2023-08-22 | 广东岭南职业技术学院 | Big data advertising material delivery method, system, equipment and medium |
-
2022
- 2022-06-24 CN CN202210721803.0A patent/CN115099853A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116629936A (en) * | 2023-04-18 | 2023-08-22 | 广东岭南职业技术学院 | Big data advertising material delivery method, system, equipment and medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Mills | Why retailers sell private labels | |
| Gönsch et al. | Dynamic pricing with strategic customers | |
| CN115099853A (en) | Cloud computing advertisement publishing method and device, electronic equipment and storage medium | |
| CN110969512A (en) | Commodity recommendation method and device based on user purchasing behavior | |
| Heflebower | Mass distribution: a phase of bilateral oligopoly or of competition? | |
| CN112633985A (en) | Information recommendation method, device and storage medium | |
| CN117194764A (en) | Goods display method, equipment and medium based on multi-platform fusion mall | |
| Ancarani et al. | Price levels and price dispersion on the internet: A comparison of pure play internet, bricks-and-mortar, and bricks-and-clicks retailers | |
| KR101725278B1 (en) | Multi stage point management device in online shopping mall | |
| Shoimah | Marketing Mix in E-Commerce Purchasing Decisions | |
| Ahn et al. | Format blurring: how the advent of the Walmart Supercenter has changed the US grocery industry | |
| CN114331594A (en) | Commodity recommendation method | |
| CN114254206A (en) | Information recommendation strategy generation method and device, storage medium and computing equipment | |
| Jensen et al. | Aggregation of retail stores | |
| KR101850111B1 (en) | Method and apparatus for crowd-funding based on sales of related-products | |
| CN111598660A (en) | Computer screening device and method for screening suppliers and storage medium | |
| Allender et al. | Measures of Brand loyalty | |
| Zentes et al. | Pricing | |
| Chen | Planned Impulse Consumption in Live Streaming E-commerce——Evidence from Tiktok | |
| Udjianto et al. | Check for updates Revitalizing Traditional Markets: The Power of Digital Branding | |
| Farris et al. | Overcontrol in advertising experiments | |
| Frohmann | Pricing Process Part 3: Structure (3d: Portfolio Pricing) | |
| CN114169905A (en) | Commodity sales prediction method, commodity sales prediction device, storage medium and equipment | |
| Samadara et al. | Consumer Expectation Analysis As A Basis For Determining Service Performance To Improve Customer Loyalty | |
| JP2004334331A (en) | System for supporting demand analysis |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |