CN115080686A - Commodity reference resolution method and device for live broadcast platform and computing equipment - Google Patents
Commodity reference resolution method and device for live broadcast platform and computing equipment Download PDFInfo
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Abstract
A commodity designation resolution method and device for a live broadcast platform, a storage medium and computing equipment are provided, and the method comprises the following steps: acquiring bullet screen information and live broadcast commodity information of a live broadcast room, wherein the live broadcast commodity information is information for describing commodities in the live broadcast room; judging whether the barrage information contains a commodity inquiry message or not, and if so, identifying the pronouns in the commodity inquiry message; and determining the commodities referred by the pronouns according to the live commodity information so as to determine the commodities pointed by the commodity inquiry message. By the scheme of the invention, the commodities consulted by the user can be determined in the live E-commerce scene.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a commodity designation resolution method and device for a live broadcast platform, a storage medium and computing equipment.
Background
Currently, with the development of internet technology, live e-commerce has become an emerging e-commerce form. The anchor explains commodities to a user watching the live broadcast in a video and/or audio mode on an E-commerce live broadcast platform, and when the user watches the explanation of the anchor on a terminal (such as a mobile phone, a computer and the like), the user generally consults specific information of commodities in a live broadcast room by sending barrage information, such as 'how much money the user has on the body', 'how much goods have on the body' and the like.
In the prior art, at the end of the anchor, the bullet screen information can be displayed on a terminal screen used by the anchor, and the bullet screen information is read and replied by a manual mode. It can be understood that the bullet screen information is usually massive, and when the bullet screen information is displayed, a quick screen scrolling occurs, so that it is difficult to respond to a query message in the bullet screen information in time.
Disclosure of Invention
The invention solves the technical problem of how to determine the commodity consulted by the user in the live E-commerce scene and timely respond to the inquiry message in the barrage information.
In order to solve the technical problem, an embodiment of the present invention provides a commodity designation resolution method for a live broadcast platform, where the method includes: acquiring bullet screen information and live broadcast commodity information of a live broadcast room, wherein the live broadcast commodity information is information for describing commodities in the live broadcast room; judging whether the barrage information contains a commodity inquiry message or not, and if so, identifying the pronouns in the commodity inquiry message; and determining the commodities referred by the pronouns according to the live commodity information so as to determine the commodities pointed by the commodity inquiry message.
Optionally, performing word segmentation on the commodity inquiry message to obtain a word segmentation result of the commodity inquiry message; and for each word segmentation result, judging whether the word segmentation result is contained in a preset word reference database, if so, identifying the word segmentation result as a word reference, wherein the word reference database contains a plurality of preset word references.
Optionally, identifying the reference word in the goods inquiry message includes: inputting the commodity inquiry message into a reference word recognition model to obtain a reference word in the commodity inquiry message; the index word recognition model is used for recognizing index words in the commodity inquiry messages, the index word recognition model is generated by training a preset model by taking a plurality of inquiry message samples as training data, and each inquiry message sample comprises a labeled index word.
Optionally, identifying the reference word in the goods inquiry message includes: segmenting the commodity inquiry message to obtain a segmentation result of the commodity inquiry message; screening out commodity inquiry messages containing unknown high-frequency word segmentation results according to a preset word database, wherein the unknown high-frequency word segmentation results refer to word segmentation results which are not contained in the word database and have the times of appearance in the bullet screen information within a preset time range exceeding a preset threshold value; sending the commodity inquiry message containing the unknown high-frequency word segmentation result to an external terminal, and obtaining a judgment result of the unknown high-frequency word segmentation result from the external terminal, wherein the judgment result is used for indicating whether the unknown high-frequency word segmentation result is a reference word or not.
Optionally, the method further includes: and adding the unknown high-frequency word segmentation result with the judgment result of yes into the representative word database.
Optionally, identifying the reference word in the goods inquiry message includes: identifying the pronouns in the commodity inquiry message by adopting a plurality of identification modes; and merging the recognition results of the multiple recognition modes to obtain the pronouncing words in the commodity inquiry message.
Optionally, the pronouns are of multiple types, the live broadcast commodity information includes commodity information corresponding to the various types of the pronouns, and determining the commodities referred by the pronouns according to the live broadcast commodity information includes: identifying the type of the representative word; according to the type of the pronouns, commodity information corresponding to the type of the pronouns is searched, and the commodities referred by the pronouns are determined according to the commodity information.
Optionally, according to the type of the pronouns, finding commodity information corresponding to the type of the pronouns, and determining that the commodities referred by the pronouns include one or more of the following items according to the commodity information: if the type of the reference word is attribute reference, searching attribute information of the commodities in the live broadcast room, and determining the commodities to which the reference word refers according to the attribute information, wherein the attribute information is used for describing the attributes of the commodities; if the type of the reference word is time sequence reference, searching time sequence information of the commodities in the live broadcast room, and determining the commodities referred by the reference word according to the time sequence information, wherein the time sequence information is used for describing an explanation sequence of the commodities; if the type of the meaning word is space state meaning, searching space state information of the commodities in the live broadcast room, and determining the commodities indicated by the meaning word according to the space state information, wherein the space state information is used for describing the state and/or position of the commodities.
Optionally, the method for acquiring the live broadcast commodity information includes: and identifying the live broadcast picture and/or the live broadcast audio of the live broadcast room to obtain the live broadcast commodity information.
In order to solve the technical problem, the embodiment of the invention also provides a commodity reference resolution device of a live broadcast platform, which comprises an acquisition module, a display module and a resolution module, wherein the acquisition module is used for acquiring the barrage information and the live broadcast commodity information of a live broadcast room, and the live broadcast commodity information is used for describing commodities in the live broadcast room; the named word recognition module is used for judging whether the bullet screen information contains a commodity inquiry message or not, and if so, recognizing the named words in the commodity inquiry message; and the digestion module is used for determining the commodities indicated by the pronouns according to the live commodity information so as to determine the commodities pointed by the commodity inquiry message.
The embodiment of the invention also provides a storage medium, wherein a computer program is stored on the storage medium, and when the computer program is executed by a processor, the steps of the commodity designation resolution method of the live broadcast platform are executed.
The embodiment of the invention also provides computing equipment which comprises a memory and a processor, wherein the memory is stored with a computer program capable of running on the processor, and the processor executes the steps of the commodity designation resolution method of the live broadcast platform when running the computer program.
Compared with the prior art, the technical scheme of the embodiment of the invention has the following beneficial effects:
in the scheme of the embodiment of the invention, the barrage information and the live broadcast commodity information of the live broadcast room are obtained, and aiming at the barrage information containing the commodity inquiry message, the live broadcast platform can further identify the index words in the commodity inquiry message. By adopting the scheme, the obtained live broadcast commodity information is used for describing various characteristics of the commodity in the live broadcast room, so that when the pronouns in the barrage information are identified, the commodities referred by the pronouns can be determined according to the live broadcast commodity information, the commodities inquired by a user in the barrage information can be quickly determined, and response or other responses can be made in time.
Further, in the scheme of the embodiment of the invention, the commodity query message containing the unknown high-frequency word segmentation result is screened out according to the preset word database, the commodity query message containing the unknown high-frequency word segmentation result is sent to the external terminal, and the judgment result of the unknown high-frequency word segmentation result is obtained from the external terminal to identify whether the unknown high-frequency word segmentation result is the word, so that the problem that the word cannot be identified in the live broadcast process of the e-commerce can be solved, the word in the commodity query message can be identified more comprehensively, and the accuracy of commodity reference resolution can be improved.
Furthermore, in the scheme of the embodiment of the invention, the reference words are of various types, the live broadcast commodity information includes commodity information corresponding to various types of reference words, when the commodity indicated by the reference words is determined according to the live broadcast commodity information, the commodity information corresponding to the type of the reference words is searched according to the type of the identified reference words, and then the commodity indicated by the reference words is determined according to the commodity information corresponding to the type of the reference words, so that the accuracy of commodity indication resolution can be improved.
Further, in the scheme of the embodiment of the invention, the live broadcast commodity information can be obtained by identifying the live broadcast picture and/or the live broadcast audio of the live broadcast room, and the live broadcast picture and/or the live broadcast audio are changed along with the live broadcast, so that the obtained live broadcast commodity information is dynamically adjusted along with the live broadcast picture and/or the live broadcast audio, and the requirement of the live broadcast scene of the e-commerce on the real-time performance of commodity reference resolution can be met.
Drawings
Fig. 1 is a schematic view of an application scenario of a commodity designation resolution method of a live broadcast platform in an embodiment of the present invention.
Fig. 2 is a schematic flow chart of a commodity designation resolution method of a live broadcast platform in the embodiment of the present invention.
Fig. 3 is a partial flowchart of an embodiment of step S202 in fig. 2.
Fig. 4 is a schematic structural diagram of a commodity designation digestion device of a live broadcast platform in the embodiment of the present invention.
Detailed Description
As described in the background, a method for responding to a query message in barrage information in a timely manner is needed.
The inventor of the invention finds that the problem of timely response to the bullet screen information is mainly caused by untimely determination (namely commodity reference resolution) of the commodity indicated by the inquiry message. In order to respond to the bullet screen information in time, commodity designation and resolution need to be carried out on the bullet screen information in time. Specifically, in the live television scene, when a user consults a product in a live broadcast room through barrage information, a reference word is usually used to refer to the product to be consulted, such as "the product", "the previous product", "the red product", and "the left product". However, these referents tend to have variability and ambiguity. For example, as the live broadcast is performed, the states, positions, and the like of the commodities in the live broadcast room may change, and the same reference word may refer to different commodities at different times, so that the commodities need to be referred to satisfy the real-time requirement of the live broadcast scene of the e-commerce, and the commodities consulted by the user in the live broadcast scene of the e-commerce can be determined.
In order to solve the technical problem, an embodiment of the present invention provides a commodity reference resolution method for a live broadcast platform. By adopting the scheme, the obtained live broadcast commodity information is used for describing various characteristics of the commodity in the live broadcast room, so that when the index word in the barrage information is identified, the commodity indicated by the index word can be determined according to the live broadcast commodity information, the commodity inquired by a user in the barrage information can be quickly determined, and the response or other responses can be made in time.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in detail below.
Referring to fig. 1, fig. 1 is a schematic view of an application scenario of a commodity designation resolution method of a live broadcast platform in an embodiment of the present invention. The method may be performed by a live Platform 11, where the live Platform 11 may be an E-commerce Platform (E-Business Platform), and the live Platform 11 may include at least one server (not shown), which may be any computing device with data receiving, storing and processing capabilities. The live platform 11 may be coupled to a plurality of user terminals 12, and the user terminals 12 may be terminals used by users watching live, such as mobile phones, computers, tablet computers, and the like. The live platform 11 may also be coupled to an anchor terminal 13, which anchor terminal 13 may be a terminal used by an anchor initiating a live broadcast. The coupling of the live platform 11 to the user terminal 12 and the anchor terminal 13 may be in any suitable way, for example via an internet connection.
Further, interaction between the anchor terminal 13 and the user terminal 12 may be via the live platform 11. Specifically, the anchor terminal 13 may upload information such as a live view and/or live audio of a live broadcast room to the live broadcast platform 11, and the user terminal 12 may acquire information such as a live view and/or live audio of the live broadcast room from the live broadcast platform 11. The user terminal 12 may also send the barrage information to the live broadcast platform 11, and the anchor terminal 13 may obtain the barrage information sent by the user terminal 12 from the live broadcast platform 11.
The barrage information may be information sent by a user who watches the live broadcast of the live broadcast room through a user terminal, and the barrage information may include a commodity inquiry message and a non-commodity inquiry message, where the commodity inquiry message is information for consulting commodities (for example, "how much money the commodity is on the body"), and the non-commodity inquiry message is information other than the commodity inquiry message in the barrage message (for example, "live broadcast to several points today", "the commodity is really on the body", and the like).
Further, the anchor terminal 13 may also upload live script data to the live platform 11 in advance, where the live script data corresponds to live content performed in the live broadcast room. The live script data may include information of each item to be explained in the live broadcast room (for example, price of the item, code of the item, color of the item, and the like), and may further include an explanation order of each item, and the like, but is not limited thereto.
Further, in the solution of the embodiment of the present invention, the live broadcast platform 11 may identify a live broadcast picture and/or a live broadcast audio uploaded by the anchor terminal 13 to determine live broadcast commodity information, and may also determine live broadcast commodity information by reading and identifying live broadcast script data. And then determines the goods pointed by the goods inquiry message sent by the user terminal 12 according to the recognition result of the barrage information and the live goods information.
Referring to fig. 2, fig. 2 is a schematic flowchart of a commodity designation resolution method of a live broadcast platform in the embodiment of the present invention. The commodity designation resolution method of the live broadcast platform shown in fig. 2 may include the following steps:
step S201: acquiring bullet screen information and live broadcast commodity information of a live broadcast room, wherein the live broadcast commodity information is information for describing commodities in the live broadcast room;
step S202: judging whether the barrage information contains a commodity inquiry message or not, and if so, identifying the pronouns in the commodity inquiry message;
step S203: and determining the commodities referred by the pronouns according to the live commodity information so as to determine the commodities pointed by the commodity inquiry message.
In the specific implementation of step S201, the barrage information of the live broadcast room is acquired. The bullet screen information is usually text information, but may also be picture information, and may also be various appropriate forms such as voice information. In other words, the embodiment of the present invention does not set any limit to the type of the bullet screen information. More specifically, the barrage information of the live broadcast room may be periodically acquired at a first preset time interval, which may be pre-configured. It should be noted that each acquired bullet screen information is bullet screen information in a time interval corresponding to the latest first preset time interval.
Further, live broadcast commodity information can be obtained, wherein the live broadcast commodity information is information used for describing commodities in the live broadcast room. More specifically, the live merchandise information may be information describing the time interval in which the barrage information of the merchandise is located in the live room.
Further, a live broadcast picture and/or a live broadcast audio of a live broadcast room can be obtained, and the live broadcast picture and/or the live broadcast audio are identified to obtain the live broadcast commodity information.
Specifically, when the barrage information is acquired, a live broadcast picture and/or a live broadcast audio of a live broadcast room in a time interval in which the barrage information is located can be acquired, and the live broadcast picture and/or the live broadcast audio are identified to obtain live broadcast commodity information. More specifically, the live video may be subjected to image recognition processing, and/or the live audio may be subjected to voice recognition processing to obtain live commodity information, but is not limited thereto.
It should be noted that the live broadcast commodity information obtained from the live broadcast picture and/or the live broadcast audio of the live broadcast room may be commodity information determined by live broadcast content in actual live broadcast, in other words, the live broadcast commodity information obtained from the live broadcast picture and/or the live broadcast audio of the live broadcast room may be commodity information updated along with the progress of live broadcast, for example, the explanation order of the commodities, the state of the commodities in the live broadcast room, and the positions of the commodities in the live broadcast room (that is, the spatial positions in the live broadcast room) may be used, but the present invention is not limited thereto.
Furthermore, live script data of a live broadcast room can be read to acquire live commodity information, and the live script data of the live broadcast room can be uploaded to a live broadcast platform in advance or can be read from a main broadcast terminal.
It should be noted that, in the scheme of the embodiment of the present invention, after the bullet screen information and the live broadcast commodity information are obtained, the bullet screen information and the live broadcast commodity information may be standardized first, so that the processed bullet screen information and the live broadcast commodity information meet the preset format requirement, and then other steps of commodity reference resolution are performed.
In a specific implementation of step S202, it is determined whether the acquired bullet screen information includes a product query message, where the product query message may be a message for consulting a product, and for example, one or more items such as a price of the product, a stock of the product, and a material of the product may be consulted, but not limited thereto. Also for example, the merchandise inquiry message may be "how much money is to be paid on the person", "still money is to be paid on one dress", "how much money is to be paid in 218G", and the like. In the embodiment of the present invention, various existing appropriate methods may be used to determine whether the acquired bullet screen information includes the product query message, for example, through semantic recognition in a Natural Language Processing (NLP) technology, and the method for determining whether the bullet screen information includes the product query message is not limited in any way in the embodiment of the present invention.
Further, if the bullet screen information includes the article inquiry message, the article inquiry message may be extracted, and then the pronouns in the article inquiry message are further identified, where each article inquiry message may include one or more pronouns. The pronouns refer to words used for referring to commodities, the pronouns can be pronouns in natural languages, such as the pronouns, the pronouns and the like, and the pronouns can also refer to words describing commodities in the commodity inquiry message. For example, in the article inquiry message "do the article and the article," do the article and "S code" are pronouns.
Further, the reference words are of various types. The type of the representative word can be attribute reference, and the attribute reference refers to that the representative word describes the attribute of the commodity. The attributes of the merchandise refer to the inherent characteristics of the merchandise, which are generally not changed as the live broadcast progresses. For example, the attribute of the product may be, but is not limited to, a brand name, a color, a material, a size, a capacity, a size, and the like.
Further, the type of the pronouns may also be a time sequence reference, and the time sequence reference describes time sequence information of the commodities by the pronouns. The time sequence information of the commodities can be the explanation sequence of the commodities, specifically, the explanation sequence of the commodities can be the order in which the commodities are explained in the live broadcast, for example, the word "last" in the commodity inquiry message "how many sizes of clothes are last" is a time sequence reference.
Further, the type of the pronouns can also be a spatial state reference, and the spatial state reference describes the state and/or the position of the commodity in the live broadcast room by the pronouns. The state of the product in the live broadcast may refer to a display state of the product in the live broadcast, where the display state may be whether the product is displayed in the live broadcast, or may be a manner in which the product is displayed in the live broadcast (for example, "on body", "on hand", and "open"), but is not limited thereto. The location of the item within the live broadcast room may be the spatial location of the item within the live broadcast room, such as "desktop," "left piece," and so forth.
Further, when identifying the pronouns in the goods inquiry message, the words of the goods inquiry message can be segmented to obtain the word segmentation result of the goods inquiry message. The specific method for segmenting the commodity inquiry message may be any existing appropriate segmentation method, which is not limited in this embodiment of the present invention.
Further, for each word segmentation result, whether the word segmentation result is contained in a preset word reference database or not is judged, and the word reference database contains a plurality of preset word references. The word segmentation result may be determined by using a string matching algorithm, but is not limited thereto. If the word segmentation result is contained in the pronoun database, that is, the word segmentation result can be found in the pronoun database, the word segmentation result is identified as a referring word, otherwise, the word segmentation result is identified not as a pronoun, and therefore the pronoun in each commodity inquiry message can be obtained. The preset reference words can be configured in advance, and preset reference words in a reference word database can be set according to the live broadcast requirements of different live broadcast rooms.
Further, when identifying the pronouns in the goods inquiry message, the goods inquiry message can be input into the pronouns identification model to obtain the pronouns in the goods inquiry message. The reference word recognition model is used for recognizing a reference word in the commodity inquiry message, and the reference word recognition model can be generated by training a preset model by taking a plurality of inquiry message samples as training data. The query message sample refers to a commodity query message containing the labeled reference word. More specifically, the annotated referring words may be selected from the database of referring words described above. The recognition model of the word references of different types of live broadcast rooms can be different, for example, the recognition model of the word references for the clothing type live broadcast room can be different from the recognition model of the word references for the home appliance type live broadcast room.
Referring to fig. 3, fig. 3 shows a partial flow diagram of one embodiment of step S202. More specifically, fig. 3 shows a specific step of identifying a pronoun in a goods inquiry message according to an embodiment of the present invention. Step S102 shown in fig. 3 may include the steps of:
step S301: segmenting the commodity inquiry message to obtain a segmentation result of the commodity inquiry message;
step S302: screening out commodity inquiry messages containing unknown high-frequency word segmentation results according to a preset word database, wherein the unknown high-frequency word segmentation results refer to word segmentation results which are not contained in the word database and have the times of appearance in the bullet screen information within a preset time range exceeding a preset threshold value;
step S303: sending the commodity inquiry message containing the unknown high-frequency word segmentation result to an external terminal, and acquiring a judgment result of the unknown high-frequency word segmentation result from the external terminal, wherein the judgment result is used for indicating whether the unknown high-frequency word segmentation result is a reference word or not.
In the implementation of step S301, the specific method for segmenting the commodity inquiry message may be any suitable existing segmentation method, and the embodiment of the present invention does not limit this.
In the specific implementation of step S302, for each commodity query message, it is determined whether the commodity query message contains an unknown word segmentation result, where the unknown word segmentation result is a word segmentation result that is not contained in the word reference database. If the commodity inquiry message contains an unknown word segmentation result, further judging whether the unknown word segmentation result is an unknown high-frequency word segmentation result, wherein the unknown high-frequency word segmentation result refers to an unknown word segmentation result with the frequency exceeding a preset threshold value appearing in bullet screen information within a preset time range, and if the unknown word segmentation result is an unknown high-frequency word segmentation result, screening out the commodity inquiry message. The preset time range and the preset threshold may be pre-configured.
In other words, for each commodity query message, it is determined whether each participle result of the commodity query message is contained in the participle database, if one or more participle results of the commodity query message are not contained in the participle database, the frequency of occurrence of the participle result not contained in the participle database within a preset time range is determined, and if the frequency of occurrence exceeds a preset threshold, the commodity query message is screened out.
In a specific implementation of step S303, a commodity inquiry message containing the unknown high-frequency word segmentation result is sent to the external terminal. More specifically, each unknown high-frequency segmentation result may be marked in a commodity inquiry message sent to the external terminal to instruct the external terminal to determine the marked unknown high-frequency segmentation result.
Further, a judgment result of an unknown high-frequency word segmentation result can be obtained from an external terminal, and whether the unknown high-frequency word segmentation result is a referring word or not can be identified according to the judgment result. It should be noted that, if the determination result indicates that the unknown high-frequency word segmentation result is a word, the product referred by the unknown high-frequency word segmentation result may also be obtained from an external terminal.
In the above, according to the scheme of the embodiment of the present invention, by screening out the unknown high-frequency word segmentation result, sending the commodity inquiry message including the unknown high-frequency word segmentation result to the external terminal, and then obtaining the determination result of the unknown high-frequency word segmentation result from the external terminal, the referring words not related in the referring word database can be identified, in other words, the scheme of the embodiment of the present invention can identify various emerging referring words, solve the problem that the emerging referring words cannot be identified in the live telecast process of the e-commerce, and more comprehensively identify the referring words in the commodity inquiry message, so that the accuracy of commodity reference resolution can be improved.
Further, unknown high-frequency word segmentation results recognized as referring words may be added to the referring word database to update the referring word database.
In a non-limiting embodiment of the present invention, it may be determined whether the referring word database is updated according to a second preset time interval, that is, whether an unknown high-frequency word segmentation result is added to the referring word database is determined every second preset time interval. The second preset time interval may be preset. Further, each time the judgment representative word database is updated, the reference word recognition model is trained again by adopting a query message sample containing the newly added reference word to the reference word database so as to optimize the reference word recognition model. In other words, whenever an unknown high-frequency word segmentation result is added to the word reference database, the word reference recognition model is trained again using query message samples containing the unknown high-frequency word segmentation result. Therefore, in the scheme of the embodiment of the invention, the referential word recognition model is trained by adopting the query message sample containing the unknown high-frequency word segmentation result which is newly recognized as the referential word, and the referential word recognition model can be updated, so that the referential word recognition model can recognize emerging referential words.
It should be noted that, in the solution of the embodiment of the present invention, the pronouns in the product query message may be identified by using multiple identification manners. The recognition results of different recognition modes may be the same or different. In other words, the reference words identified by different identification methods may be the same or different for each goods inquiry message. The identification method may be any of the above-described identification methods, but is not limited thereto.
Furthermore, the recognition results of multiple recognition modes can be combined, that is, the repeated processing can be performed on the reference words recognized by the multiple recognition modes to obtain each reference word in the commodity inquiry message.
Specifically, the reference words have different types, and different recognition modes have different effects of recognizing the different types of the reference words. For example, the effect of identifying the pronouns indicated by the attribute by adopting the identification mode of the word-indicating identification model is better, and the effect of judging whether each word segmentation result is the pronouns indicated by the identification mode identification time sequence of the word-indicating is better by adopting the preset word-indicating database. Therefore, the reference words of the commodity inquiry messages are identified by adopting different identification modes, the identification effects of different identification modes on different types of reference words can be exerted, the reference words in each commodity inquiry message are identified as much as possible, the reference words in the commodity inquiry messages are identified more comprehensively, and the accuracy of commodity reference resolution can be improved.
With continued reference to fig. 2, in a specific implementation of step S203, the reference word has multiple types, the live broadcast commodity information may include commodity information corresponding to the various types of reference words, the type of the reference word may be identified, the commodity information corresponding to the type of the reference word is searched according to the type of the reference word, and the commodity referred by the reference word is determined according to the searched commodity information corresponding to the type of the reference word. In other words, the live broadcast commodity information includes a plurality of types of commodity information, and the types of the commodity information and the types of the reference words may be in one-to-one correspondence.
Specifically, if the type of the pronouns is identified as the attribute reference, the attribute information of the commodities in the live broadcast room is searched. The attribute information is commodity information describing an attribute of a commodity. The attributes of the commodities refer to the inherent characteristics of the commodities, and the inherent characteristics are not changed along with the advance of the live broadcast. The attribute information of the commodity can be uploaded to a live broadcast platform in advance. More specifically, attribute information of the commodity can be searched in the live script data. Therefore, the attribute of the commodity described by the index word can be determined according to the index word indicated by the attribute, and the attribute information is the commodity information describing the attribute of each commodity, so that the commodity indicated by the index word indicated by the attribute can be determined according to the attribute information of each commodity.
Further, if the type of the pronouns is identified as the time sequence reference, searching the time sequence information of the commodities in the live broadcast room. The time-series information is commodity information describing an explanation order of commodities. The time sequence information of the commodities can be uploaded to the live broadcast platform in advance. More specifically, the time sequence information of the commodity can be searched in the live script data.
In a non-limiting embodiment of the present invention, considering that the time sequence information uploaded to the live broadcasting platform is preset, the explanation sequence of the goods may be randomly adjusted during the live broadcasting process, which is different from the preset explanation sequence. Therefore, the time sequence information of the commodities can be searched in the live commodity information identified according to the live broadcast picture and/or the live broadcast audio of the live broadcast room. In other words, the explanation sequence of each commodity can be analyzed according to the live broadcast picture and/or live broadcast audio of the live broadcast room. Specifically, when the barrage information is acquired, a live broadcast picture and/or live broadcast audio in a same time interval can be acquired, the current commodities being explained can be determined according to the live broadcast picture and/or the live broadcast audio, and along with the advancement of live broadcast, the explanation sequence of each commodity can be sequentially obtained.
Therefore, the explanation sequence of the commodities described by the reference word can be determined according to the time sequence reference word, and the commodities described by the time sequence reference word can be determined according to the time sequence information of each commodity because the time sequence information is the commodity information describing the explanation sequence of each commodity.
Further, if the type of the pronouns is identified as the spatial state reference, the spatial state information of the commodities in the live broadcast room is searched. Spatial status information refers to merchandise information that describes the status and/or location of merchandise. The state of the commodity may refer to a display state of the commodity in the live broadcast room, and the position of the commodity may refer to a position of the commodity in the live broadcast room.
It should be noted that the spatial state information of the commodity generally changes as the live broadcast advances, and therefore, the spatial state information of the commodity can be searched from the live broadcast commodity information identified from the live broadcast picture and/or the live broadcast audio. In other words, the status and/or location of the item may be identified from the live view and/or live audio. Therefore, the state and/or the position of the commodity described by the space state can be determined according to the reference word, and the commodity described by the space state can be determined according to the space state information of each commodity because the space state information is commodity information describing the state and/or the position of each commodity.
It should be noted that, after determining, for each item query message, the items indicated by the respective reference words in the item query message, since each reference word may indicate a plurality of items, the same item indicated by each reference word may be used as the item pointed by the item query message.
In the scheme of the embodiment of the invention, the barrage information and the live broadcast commodity information of the live broadcast room can be acquired, and the live broadcast platform further identifies the pronouns in the commodity inquiry message aiming at the barrage information containing the commodity inquiry message; the live broadcast commodity information is information for describing commodities in the live broadcast room, and the commodities indicated by the reference words can be determined according to the obtained live broadcast commodity information, so that the commodities pointed by the commodity inquiry message can be accurately determined.
Further, after the commodity to which the commodity inquiry message is directed is determined, detailed information of the commodity may be acquired, and the detailed information may be used to reply to the commodity inquiry message. The detailed information may be introduction information such as text, graphics, etc., or may be a link of corresponding information.
The manner of replying to the goods inquiry message may be various appropriate manners. In a non-limiting example, the detailed information of the merchandise can be fed back to the live broadcast terminal, so that the anchor or customer service personnel on the side of the live broadcast terminal can reply to the merchandise inquiry message according to the information. In one non-limiting example, the link to the item may be sent to a customer service terminal of the live broadcast room, which may be a terminal used by a customer service person of the live broadcast room, and the customer service person of the live broadcast room replies to the item inquiry message.
In a non-limiting embodiment of the present invention, after determining the goods to which the goods inquiry message is directed, the question in the goods inquiry message may be identified and automatically replied, but is not limited thereto. For example, after determining the article pointed by the article inquiry message "how much money the article of clothing is on the anchor", the price of the article may be transmitted to the user terminal that transmitted the article inquiry message. It should be noted that, the embodiment of the present invention does not limit any processing manner after determining the product to which the product query message is directed.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a commodity designation digestion device of a live broadcast platform in the embodiment of the present invention. The commodity designation digestion device of the live broadcast platform in the embodiment of the invention can comprise: an acquisition module 41, a reference word recognition module 42 and a resolution module 43, wherein:
the acquisition module 41 is configured to acquire barrage information and live broadcast commodity information of a live broadcast room, where the live broadcast commodity information is information for describing commodities in the live broadcast room; the phrase identification module 42 is configured to determine whether the bullet screen information includes a commodity inquiry message, and if so, identify a phrase in the commodity inquiry message; and the digestion module 43 is configured to determine the commodity indicated by the representative word according to the live broadcast commodity information, so as to determine the commodity pointed by the commodity inquiry message.
Those skilled in the art understand that the commodity designation counteracting device of the live broadcast platform in the embodiment of the present invention may be used to implement the commodity designation counteracting method of the live broadcast platform shown in fig. 2 and fig. 3. More contents such as the working principle, the working mode, the beneficial effects and the like of the commodity designation resolution device of the live broadcast platform in the embodiment of the invention can refer to the above description related to the commodity designation resolution method of the live broadcast platform, and are not described again here.
Further, the embodiment of the present invention also discloses a storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the commodity designation resolution method of the live broadcast platform are executed. Preferably, the storage medium may include a computer-readable storage medium such as a non-volatile (non-volatile) memory or a non-transitory (non-transient) memory. The storage medium may include, but is not limited to, ROM, RAM, magnetic or optical disks, and the like. The processor may be a Central Processing Unit (CPU), or may be other general-purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
Further, the embodiment of the invention also discloses a computing device, which comprises a memory and a processor, wherein the memory is stored with a computer program capable of running on the processor, and the processor executes the steps of the commodity designation resolution method of the live broadcast platform when running the computer program. The computing device may include, but is not limited to, a mobile phone, a computer, a tablet computer, and other terminal devices. The memory may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read-only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. Volatile memory can be Random Access Memory (RAM), which acts as external cache memory. By way of example and not limitation, many forms of Random Access Memory (RAM) are available, such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double data rate SDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), synchlronous DRAM (SLDRAM), and Direct memory bus RAM (DR RAM).
It should be understood that, in the various embodiments of the present application, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.
In the several embodiments provided in the present application, it should be understood that the disclosed method, apparatus and system may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative; for example, the division of the unit is only a logic function division, and there may be another division manner in actual implementation; for example, various elements or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be physically included alone, or two or more units may be integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer-readable storage medium. The software functional unit is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
It should be understood that the term "and/or" herein is merely one type of association relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" in this document indicates that the former and latter related objects are in an "or" relationship.
The "plurality" appearing in the embodiments of the present application means two or more.
The descriptions of the first, second, etc. appearing in the embodiments of the present application are only for illustrating and differentiating the objects, and do not represent the order or the particular limitation of the number of the devices in the embodiments of the present application, and do not constitute any limitation to the embodiments of the present application. The term "connect" in the embodiments of the present application refers to various connection manners, such as direct connection or indirect connection, to implement communication between devices, which is not limited in this embodiment of the present application.
Although the present invention is disclosed above, the present invention is not limited thereto. Various changes and modifications may be effected therein by one skilled in the art without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (12)
1. A commodity designation resolution method of a live broadcast platform is characterized by comprising the following steps:
acquiring bullet screen information and live broadcast commodity information of a live broadcast room, wherein the live broadcast commodity information is information for describing commodities in the live broadcast room;
judging whether the barrage information contains a commodity inquiry message or not, and if so, identifying the pronouns in the commodity inquiry message;
and determining the commodities referred by the pronouns according to the live commodity information so as to determine the commodities pointed by the commodity inquiry message.
2. The method for commodity reference resolution of a live platform according to claim 1, wherein identifying a reference word in the commodity inquiry message comprises:
segmenting the commodity inquiry message to obtain a segmentation result of the commodity inquiry message;
and for each word segmentation result, judging whether the word segmentation result is contained in a preset word reference database, if so, identifying the word segmentation result as a word reference, wherein the word reference database contains a plurality of preset word references.
3. The method for commodity reference resolution of a live platform of claim 1, wherein identifying the referent in the commodity inquiry message comprises:
inputting the commodity inquiry message into a reference word recognition model to obtain a reference word in the commodity inquiry message;
the index word recognition model is used for recognizing index words in the commodity inquiry messages, the index word recognition model is generated by training a preset model by taking a plurality of inquiry message samples as training data, and each inquiry message sample comprises a labeled index word.
4. The method for commodity reference resolution of a live platform of claim 1, wherein identifying the referent in the commodity inquiry message comprises:
segmenting the commodity inquiry message to obtain a segmentation result of the commodity inquiry message;
screening out commodity inquiry messages containing unknown high-frequency word segmentation results according to a preset word database, wherein the unknown high-frequency word segmentation results refer to word segmentation results which are not contained in the word database, and the times of occurrence of the unknown high-frequency word segmentation results in the barrage information within a preset time range exceed a preset threshold;
sending the commodity inquiry message containing the unknown high-frequency word segmentation result to an external terminal, and obtaining a judgment result of the unknown high-frequency word segmentation result from the external terminal, wherein the judgment result is used for indicating whether the unknown high-frequency word segmentation result is a reference word or not.
5. The commodity designation resolution method for the live broadcast platform according to claim 4, further comprising:
and adding the unknown high-frequency word segmentation result with the judgment result of yes into the representative word database.
6. The method for commodity reference resolution of a live platform of claim 1, wherein identifying the referent in the commodity inquiry message comprises:
identifying the pronouns in the commodity inquiry message by adopting a plurality of identification modes;
and merging the recognition results of the multiple recognition modes to obtain the pronouncing words in the commodity inquiry message.
7. The method for resolving commodity designation of a live broadcast platform according to claim 1, wherein the designation words have a plurality of types, the live broadcast commodity information includes commodity information corresponding to the various types of designation words, and determining the commodity designated by the designation words according to the live broadcast commodity information includes: identifying the type of the representative word;
according to the type of the pronoun, searching commodity information corresponding to the type of the pronoun, and determining the commodity referred by the pronoun according to the commodity information.
8. The commodity reference resolution method of the live broadcast platform according to claim 6, wherein according to the type of the pronoun, commodity information corresponding to the type of the pronoun is searched, and according to the commodity information, determining that the commodity referred by the pronoun includes one or more of the following items:
if the type of the reference word is attribute reference, searching attribute information of the commodities in the live broadcast room, and determining the commodities to which the reference word refers according to the attribute information, wherein the attribute information is used for describing the attributes of the commodities;
if the type of the reference word is time sequence reference, searching time sequence information of the commodities in the live broadcast room, and determining the commodities referred by the reference word according to the time sequence information, wherein the time sequence information is used for describing an explanation sequence of the commodities;
if the type of the meaning word is space state meaning, searching space state information of the commodities in the live broadcast room, and determining the commodities indicated by the meaning word according to the space state information, wherein the space state information is used for describing the state and/or position of the commodities.
9. The commodity reference resolution method of the live broadcast platform according to any one of claims 1 to 8, wherein the method for acquiring the live broadcast commodity information includes:
and identifying the live broadcast picture and/or the live broadcast audio of the live broadcast room to obtain the live broadcast commodity information.
10. An article designation resolution device of a live broadcast platform, which is characterized by comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring barrage information and live broadcast commodity information of a live broadcast room, and the live broadcast commodity information is information used for describing commodities in the live broadcast room;
the named word recognition module is used for judging whether the bullet screen information contains a commodity inquiry message or not, and if so, recognizing the named words in the commodity inquiry message;
and the digestion module is used for determining the commodities indicated by the pronouns according to the live commodity information so as to determine the commodities pointed by the commodity inquiry message.
11. A storage medium having stored thereon a computer program for performing the steps of the commercial article refer resolution method of the live platform of any of claims 1 to 9 when executed by a processor.
12. A computing device comprising a memory and a processor, the memory having stored thereon a computer program operable on the processor, wherein the processor when executing the computer program performs the steps of the article refer resolution method of the live platform of any of claims 1 to 9.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116567361A (en) * | 2023-06-28 | 2023-08-08 | 厦门蝉羽网络科技有限公司 | Multipath online live broadcast intelligent regulation and control management system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116567361A (en) * | 2023-06-28 | 2023-08-08 | 厦门蝉羽网络科技有限公司 | Multipath online live broadcast intelligent regulation and control management system |
| CN116567361B (en) * | 2023-06-28 | 2023-09-19 | 厦门蝉羽网络科技有限公司 | Multipath online live broadcast intelligent regulation and control management system |
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