CN115065834A

CN115065834A - Flow supporting method, device, medium and computing equipment

Info

Publication number: CN115065834A
Application number: CN202210529424.1A
Authority: CN
Inventors: 张钊; 周庭庭; 费婷婷; 陈鸿翔
Original assignee: Hangzhou Netease Cloud Music Technology Co Ltd
Current assignee: Hangzhou Netease Cloud Music Technology Co Ltd
Priority date: 2022-05-16
Filing date: 2022-05-16
Publication date: 2022-09-16

Abstract

An embodiment of the present disclosure provides a traffic support method, including: determining a new anchor in each anchor, wherein the new anchor meets preset conditions; performing staged traffic support on the new anchor; and when the new anchor meets the support exit condition, exiting the flow support of the new anchor. According to the method and the device, the flow supporting effect of the new anchor in different supporting stages can be determined by carrying out staged flow supporting on the screened new anchor, so that the new anchor with excellent performance can be excavated based on the flow supporting effects in different stages, and the excellent new anchor can be preferentially cultured. Further, embodiments of the present disclosure provide a flow support device, medium, and computing device.

Description

Flow supporting method, device, medium and computing equipment

Technical Field

Embodiments of the present disclosure relate to the field of live broadcast, and more particularly, to a traffic support method, apparatus, medium, and computing device.

Background

This section is intended to provide a background or context to the embodiments of the disclosure. The description herein is not admitted to be prior art by inclusion in this section.

With the advent of the network age, live webcasting has gradually emerged. Live webcast refers to an entertainment form of broadcasting real-time images on the internet in an open manner. The host of a show or hosting a live network is generally referred to as a cast, anchor. The biggest difference between the live webcast and the recording and broadcasting by uploading the recorded video is that audiences in the live webcast can interact with the anchor in real time through messages, and the anchor can adjust program contents in time or please the audiences according to the responses of the audiences.

For the anchor which just enters the live broadcast industry, the live broadcast time of the anchor is not long, so that fewer users are attracted by the live broadcast room where the anchor is located. In order to quickly improve the popularity of the anchor and attract users, the anchor traffic can be supported, namely, the live content of the anchor is recommended.

In an exemplary technique, traffic is shunted to the various anchor by way of random distribution. Because the flow is distributed randomly, the flow can not be determined intuitively to support the promotion of the live broadcast effect of the anchor. Flow support determines whether to culture the anchor or not for the live broadcast effect promotion range of the anchor, and flow support distributed randomly cannot determine the promotion range of the live broadcast effect of the anchor, so that the excellent anchor is difficult to culture.

Disclosure of Invention

The present disclosure provides a flow support method, apparatus, medium, and computing device to solve the problem that an excellent anchor is difficult to cultivate.

In a first aspect of embodiments of the present disclosure, there is provided a traffic support method, comprising: determining a new anchor in each anchor, wherein the new anchor meets preset conditions; performing staged traffic support for the new anchor; and when the new anchor meets the support exit condition, exiting the flow support of the new anchor.

In an embodiment of the present disclosure, the step of performing staged traffic support on the new anchor includes: in the first stage, the new anchor is supported by random flow; and supporting the hierarchical flow of the new anchor in the second stage.

In another embodiment of the present disclosure, before the step of supporting the new anchor with hierarchical traffic in the second stage, the method further includes: acquiring the live broadcast performance information of the new anchor in the first stage; determining the performance score of the new anchor according to the live broadcast performance information of the new anchor in the first stage; and when the performance score is greater than or equal to a preset threshold value, the new anchor is supported by the hierarchical flow in the second stage.

In another embodiment of the present disclosure, the step of supporting the new anchor in the second stage with hierarchical traffic includes: determining the grade of the new anchor according to the performance score; and carrying out flow support on the new anchor according to the grade.

In another embodiment of the present disclosure, the step of traffic-supporting the new anchor according to the level includes: acquiring the current supported flow of the new anchor, the upper limit supported flow and the lower limit supported flow corresponding to the grade; when the supported flow is smaller than the lower limit supported flow, determining a first flow according to a first difference value between the supported flow and the lower limit supported flow, and supporting the first flow for the new anchor, wherein the first flow is greater than or equal to the first difference value; and when the supported flow is greater than or equal to the lower limit support flow and less than the upper limit support flow, supporting a second flow for the new anchor, wherein the second flow is less than or equal to a second difference between the upper limit support flow and the supported flow.

In another embodiment of the present disclosure, the step of performing traffic support on the new anchor according to the level further includes: determining the supporting urgency degree of the new anchor according to a first difference value between the supported flow of the new anchor and the lower limit supporting flow of the level of the new anchor; and determining the supporting priority of the new anchor in the second stage according to the supporting urgency, and carrying out flow supporting on the new anchor according to the supporting priority.

In another embodiment of the present disclosure, the step of determining the performance score of the new anchor according to the live performance information of the new anchor in the first stage comprises: and according to the live broadcast performance information of the new anchor in the first stage, performing multi-factor fusion scoring to obtain a performance score of the new anchor.

In another embodiment of the present disclosure, after the step of determining the performance score of the new anchor according to the live performance information, the method further includes: and when the performance score is smaller than a preset threshold value, determining that the new anchor meets the support quit condition, and quitting the flow support of the new anchor.

In another embodiment of the present disclosure, before the step of supporting the rating traffic of the new anchor in the second stage when the performance score is greater than or equal to the preset threshold, the method further includes: when the performance score is larger than or equal to a preset threshold value, determining the grade of the new anchor according to the performance score; determining the target watching times of the new anchor at the level, and acquiring the current watching times of the new anchor live broadcast; and when the current watching times are less than the target watching times, carrying out hierarchical flow support on the new anchor in a second stage.

In another embodiment of the present disclosure, after the step of obtaining the current viewing times of the new anchor live broadcast, the method further includes: and when the current watching times are more than or equal to the target watching times, determining that the new anchor meets the support quit condition, and quitting the flow support of the new anchor.

In another embodiment of the present disclosure, the supporting the new anchor in the second stage of the hierarchical traffic includes: acquiring user information corresponding to a user to be recommended in the hierarchical flow support and anchor information of each new anchor; determining a matching score between each new anchor and the user to be recommended according to anchor information and user information of the new anchor; and pushing the live broadcast of the new anchor corresponding to the matching score meeting the set condition to the client associated with the user to be recommended.

In another embodiment of the present disclosure, the step of determining a matching score between each new anchor and the user to be recommended according to the anchor information of the new anchor and the user information includes: inputting the user information and the anchor information into a first network structure and a second network structure of a scoring model respectively; determining the click rate of the new anchor live broadcast according to the output result of the first network structure, and determining the effective conversion rate of the new anchor live broadcast according to the output result of the second network structure; and determining a matching score between the new anchor and the user to be recommended according to the effective conversion rate and the click rate corresponding to the new anchor.

In another embodiment of the present disclosure, the step of supporting random traffic to the new anchor in the first stage includes: generating a random number corresponding to the new anchor in a first stage; and carrying out flow support corresponding to the random number on the new live broadcast.

In another embodiment of the present disclosure, the meeting of the preset condition includes at least one of: the direct broadcasting days of the anchor are less than a first preset number of days; the live broadcast times of the anchor are less than the preset times; the total live broadcast time length of the anchor is less than a preset time length; and the registration days of the anchor are less than a second preset number of days.

In a second aspect of embodiments of the present disclosure, there is also provided a flow support device, comprising: the system comprises a determining module, a judging module and a judging module, wherein the determining module is used for determining a new anchor in each anchor, and the new anchor is the anchor meeting preset conditions; the processing module is used for carrying out staged flow support on the new anchor; and the quitting module is used for quitting the flow support of the new anchor when the new anchor meets the support quitting condition.

In an embodiment of the present disclosure, the method includes: the supporting module is used for supporting the random flow of the new anchor in the first stage; and the support module is also used for supporting the classification flow of the new anchor in the second stage.

In another embodiment of the present disclosure, the method includes: the acquisition module is used for acquiring the live broadcast performance information of the new anchor in the first stage;

the determining module is further configured to determine a performance score of the new anchor according to the live broadcast performance information of the new anchor in the first stage; and the support module is also used for supporting the classification flow of the new anchor in a second stage when the performance score is greater than or equal to a preset threshold value.

In another embodiment of the present disclosure, the method includes: the determining module is further used for determining the grade of the new anchor according to the performance score; and the determining module is also used for carrying out flow support on the new anchor according to the grade.

In another embodiment of the present disclosure, the method includes: the obtaining module is further configured to obtain a current supported flow of the new anchor, an upper limit supported flow and a lower limit supported flow corresponding to the level; the determining module is further configured to determine a first flow rate according to a first difference between the supported flow rate and the lower-limit supported flow rate when the supported flow rate is smaller than the lower-limit supported flow rate, and support the first flow rate for the new anchor, where the first flow rate is greater than or equal to the first difference; the support module is further configured to support a second flow for the new anchor when the supported flow is greater than or equal to the lower limit support flow and less than the upper limit support flow, where the second flow is less than or equal to a second difference between the upper limit support flow and the supported flow.

In another embodiment of the present disclosure, the method includes: the determining module is further configured to determine a support urgency degree of the new anchor according to a first difference between the supported flow of the new anchor and a lower limit support flow of a level where the new anchor is located; and the support module is further configured to determine a support priority of the new anchor in the second stage according to the support urgency, and perform traffic support on the new anchor according to the support priority.

In another embodiment of the present disclosure, the method includes: and the scoring module is used for performing multi-factor fusion scoring according to the live broadcast performance information of the new anchor in the first stage to obtain the performance score of the new anchor.

In another embodiment of the present disclosure, the method includes: the determining module is further configured to determine that the new anchor meets the support quit condition and quits the flow support for the new anchor when the performance score is smaller than a preset threshold.

In another embodiment of the present disclosure, the method includes: the determining module is further configured to determine a rank of the new anchor according to the performance score when the performance score is greater than or equal to a preset threshold; the determining module is further configured to determine a target viewing frequency required by the new anchor at the level, and acquire a current viewing frequency of live broadcast of the new anchor;

and the support module is also used for supporting the graded flow of the new anchor in a second stage when the current watching times are less than the target watching times.

In another embodiment of the present disclosure, the method includes: the determining module is further configured to determine that the new anchor meets a support quit condition and quits traffic support for the new anchor when the current viewing times is greater than or equal to the target viewing times.

In another embodiment of the present disclosure, the method includes: the acquisition module is further used for acquiring user information corresponding to a user to be recommended in the hierarchical traffic support and the anchor information of each new anchor; the determining module is further configured to determine a matching score between each new anchor and the user to be recommended according to anchor information and user information of the new anchor;

and the pushing module is used for pushing the live broadcast of the new anchor corresponding to the matching score meeting the set condition to the client associated with the user to be recommended.

In another embodiment of the present disclosure, the method includes: the input module is used for respectively inputting the user information and the anchor information into a first network structure and a second network structure of a scoring model; the determining module is further configured to determine a click rate of the new anchor live broadcast according to the output result of the first network structure, and determine an effective conversion rate of the new anchor live broadcast according to the output result of the second network structure; the determining module is further configured to determine a matching score between the new anchor and the user to be recommended according to the effective conversion rate and the click rate corresponding to the new anchor.

In another embodiment of the present disclosure, the method includes: a generating module, configured to generate a random number corresponding to the new anchor at a first stage; and the support module is also used for carrying out flow support corresponding to the random number on the new live broadcast.

In another embodiment of the present disclosure, the meeting of the preset condition includes at least one of: the live broadcast days of the anchor are less than a first preset number of days; the live broadcast times of the anchor are less than the preset times; the total live broadcast time length of the anchor is less than a preset time length; and the registration days of the anchor are less than a second preset number of days.

In a third aspect of embodiments of the present disclosure, there is also provided a medium comprising: the computer executes instructions that when executed by the processor are for implementing a traffic support method as described above.

In a fourth aspect of embodiments of the present disclosure, there is also provided a computing device, including: a memory and a processor; the memory stores computer execution instructions; the processor executes the computer-executable instructions stored by the memory, causing the processor to perform the traffic support method as described above.

According to the embodiment of the disclosure, the flow supporting effect of the new anchor at different supporting stages can be determined by carrying out staged flow supporting on the screened new anchor, so that the new anchor with excellent performance can be excavated based on the flow supporting effect at different stages, and then the excellent new anchor can be cultured in a biased manner.

Drawings

Fig. 1 schematically illustrates a flow diagram that should be briefly described for a flow support method according to an embodiment of the present disclosure;

FIG. 2 schematically shows a flow diagram according to an embodiment of the present disclosure;

FIG. 3 schematically shows a flow diagram according to another embodiment of the present disclosure;

FIG. 4 schematically shows a flow diagram according to yet another embodiment of the disclosure;

FIG. 5 schematically illustrates a flow diagram according to yet another embodiment of the disclosure;

FIG. 6 schematically shows a flow diagram according to yet another embodiment of the disclosure;

FIG. 7 schematically shows a schematic diagram of a program product provided according to an embodiment of the disclosure;

FIG. 8 schematically illustrates a structural schematic view of a flow support device provided in accordance with an embodiment of the present disclosure;

fig. 9 schematically illustrates a structural diagram of a computing device provided according to an embodiment of the present disclosure.

In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.

Detailed Description

The principles and spirit of the present disclosure will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the present disclosure, and are not intended to limit the scope of the present disclosure in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

The above and other objects, features and advantages of exemplary embodiments of the present disclosure will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the present disclosure are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:

as will be appreciated by one skilled in the art, embodiments of the present disclosure may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.

According to an embodiment of the disclosure, a traffic support method, a traffic support device, a traffic support medium and a computing device are provided.

Furthermore, the number of any elements in the drawings is intended to be illustrative and not restrictive, and any nomenclature is used for distinction only and not for any restrictive meaning.

For ease of understanding, the names appearing herein are explained below.

Flow rate: refers to the number of users watching the anchor.

Flow supporting: refers to a behavioral action of pushing a live broadcast of a cast to one or more users' terminals.

CTR: the click rate refers to the click arrival rate of the network content, i.e. the actual number of clicks of the network content is divided by the display amount of the network content.

CVR: effective conversion rate. Is an index for measuring the effectiveness of the network content, i.e. the conversion rate of the user clicking the network content to become an effective active or registered or even paid user.

CTCVR: the anchor effectiveness score, the result of multiplying CTR by CVR.

The principles and spirit of the present disclosure are explained in detail below with reference to several representative embodiments of the present disclosure.

Summary of The Invention

The inventor of the patent finds that for the anchor which just enters the live broadcast industry, the live broadcast time of the anchor is not long, and users attracted by the live broadcast room where the anchor is located are few. In order to quickly improve the popularity of the anchor and attract users, the anchor traffic can be supported, namely, the live content of the anchor is recommended.

And shunting the flow to each anchor in a random distribution mode. Because the flow is distributed randomly, the flow can not be determined intuitively to support the promotion of the live broadcast effect of the anchor. Flow support determines whether to culture the anchor or not for the live broadcast effect promotion range of the anchor, and flow support distributed randomly cannot determine the promotion range of the live broadcast effect of the anchor, so that the excellent anchor is difficult to culture.

The inventor of the present invention therefore thinks that by performing staged flow support on the screened new anchor, the flow support effect of the new anchor in different support stages can be determined, so that a new anchor with excellent performance can be mined based on the flow support effect in different stages, and then the excellent new anchor can be cultured in a biased manner.

Application scene overview

Referring first to fig. 1, fig. 1 is a schematic flow chart diagram of a flow support method according to an embodiment of the present disclosure. The traffic support apparatus 100 maintains a pool of anchor 200 with a plurality of anchors in the pool of anchor 200. For example, there are eight anchor in FIG. 1, each of which is placed in the anchor pool 200 in the form of an avatar. Traffic support apparatus 100 screens the various anchor in anchor pool 200 for one or more new anchors that need traffic support, e.g., anchor 1 and anchor 2 are determined by the traffic support apparatus to be new anchors. The traffic-holding device 100 then performs staged traffic-holding on the new anchor. For example, as shown in fig. 1, the traffic support device performs a first phase and a second phase of traffic support for the new anchor.

Exemplary method

A method of traffic support according to an exemplary embodiment of the present disclosure is described below with reference to fig. 2-6 in conjunction with the schematic flow diagram of fig. 1. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present disclosure, and the embodiments of the present disclosure are not limited in this respect. Rather, embodiments of the present disclosure may be applied to any scenario where applicable.

For example, the flow support device of the present disclosure may be any device with data processing capabilities.

Referring to fig. 2, fig. 2 schematically illustrates a flow chart of an embodiment of a traffic support method provided according to an embodiment of the present disclosure, where the traffic support method includes:

step S201, determining a new anchor among the anchors, where the new anchor is an anchor satisfying a preset condition.

In this embodiment, the execution subject is a traffic support device, and the traffic support device may be any device with data processing capability, for example, the traffic support device may be a live background server. For ease of description, the device will be referred to hereinafter as a flow support device.

The anchor needs to register with the device. After the registration is completed, the device stores the identifier of the anchor and the registered information in an associated manner. The apparatus determines the anchor by means of the stored identification. The identification may be an avatar, name, etc. of the anchor. When the main broadcast is carried out, the device records the live broadcast information of the main broadcast. The live broadcast information comprises live broadcast days, live broadcast times, total live broadcast time, registration days, live broadcast time points and other information of the anchor broadcast.

The device stores preset conditions. The apparatus determines whether a anchor satisfies a preset condition through live information of the anchor. If the anchor meets the preset condition, the anchor can be determined as a new anchor.

In an example, the live information includes a number of live days of the anchor, and the preset condition includes a first preset number of days. The first predetermined number of days can be any suitable number, for example, the first predetermined number of days is 7 days. And if the live broadcast days of the anchor are less than the first preset days, determining that the anchor meets the preset condition, and determining the anchor as a new anchor by the device.

In one example, the live broadcast information includes a live broadcast time, and the preset condition includes a preset time, which may be any suitable value, for example, the preset time is 5 times. And if the live broadcast times of the anchor are less than the preset times, determining that the anchor is a new anchor.

In one example, the live broadcast information includes a total live broadcast duration, and the preset condition includes a preset duration. The preset time period may be any suitable time period, for example, the preset time period may be 10 hours. And if the total live broadcast time length is less than the preset time length, determining that the anchor is a new anchor.

In an example, the live information includes a number of registration days, and the preset condition includes a second preset number of days, which may be any suitable number. For example, the second preset number of days is 7 days. And if the registration days of the anchor are less than the second preset days, the anchor is a new anchor.

In one example, the live information includes a live time point, and the preset condition includes a preset interval duration. The preset interval duration may be any suitable value, for example, the preset interval duration is one week. The device acquires the first live broadcast time point of the anchor from a plurality of live broadcast time points of the anchor, and calculates the interval duration between the first live broadcast time point and the current time point. And if the interval duration is less than the preset interval duration, determining that the anchor is a new anchor.

As can be seen from the above, the satisfaction of the preset condition includes at least one of the following:

the direct broadcasting days of the anchor are less than a first preset number of days;

the live broadcast times of the anchor are less than the preset times;

the total live broadcast time length of the anchor is less than a preset time length;

the registration days of the anchor are less than a second preset number of days;

and the interval duration between the first live broadcast time point of the anchor and the current time point is less than the preset interval duration.

Step S202, carrying out staged flow support on the new anchor.

The device will perform staged traffic support for the new anchor after determining the new anchor. The phasing is, for example, a multi-phase traffic support for the new anchor, e.g., a first phase, a second phase, and an … nth phase traffic support for the new anchor. Traffic support refers to pushing the live broadcast of the anchor to the user's terminal.

And when the anchor is not a new anchor, performing ordinary traffic support on the anchor. Common traffic support is for example support of default traffic to the anchor.

And step S203, when the new anchor meets the support quit condition, quitting the flow support of the new anchor.

The new anchor is traffic-supported in stages. If the new anchor finishes the flow support of the current stage, the device determines whether the new anchor can enter the flow support of the next stage or not based on the performance of the new anchor at the current stage. Specifically, each stage may set a preset performance score, and after the new anchor completes the traffic support of the current stage, the device acquires the live broadcast performance information of the new anchor at the current stage, and determines the live broadcast performance score of the anchor at the current stage based on the live broadcast performance information. And if the live broadcast performance score is smaller than the preset performance score set in the current stage, the new anchor can not enter the flow support of the next stage, namely the new anchor meets the support exit condition. For example, the live broadcast performance information is the number of watched persons of the live broadcast of the anchor, the device calculates the average number of watched persons of the anchor in the current stage each day based on the live broadcast performance information, the average number of watched persons is converted into a live broadcast performance score, and if the live broadcast performance score is smaller than the preset performance score of the current stage, the new anchor can be determined to meet the holding exit condition.

In addition, each support stage can be set with corresponding days, and if the support days of the new anchor in the current stage reach the days set in the current stage, the new anchor supports the flow of the next stage. The flow support differs for each support stage. For example, the later the support phase of the new anchor, the less flow is supported.

In addition, if the new anchor completes the flow support of the last stage, the new anchor can be determined to meet the support exit condition. And when the new anchor meets the support quit condition, the device quits the flow support of the new anchor.

In this embodiment, the screened new anchor can be subjected to staged flow support, and the flow support effect of the new anchor in different support stages can be determined, so that the new anchor with excellent performance can be mined based on the flow support effects in different stages, and the excellent new anchor can be preferentially cultured.

Referring to fig. 2, fig. 2 is a schematic flow chart of another embodiment of the traffic support method provided in the present disclosure, and based on the embodiment shown in fig. 1, step S202 includes:

step S301, in the first stage, the new anchor is supported by random traffic.

In this embodiment, traffic support by the new anchor is divided into two phases. The first stage is to support the random flow of the new anchor, and the second stage is to support the graded flow of the new anchor.

The random flow support can be that the device randomly determines the recommended number and then recommends the live broadcast content of the new anchor to the terminals of the users with the recommended number. For example, the device randomly determines that the recommended number of the new anchor is 20, and then the device pushes the live content of the new anchor to the terminals of 20 users.

In one example, a random number generation program is provided in the apparatus. The device generates a random number for each new anchor based on a random number generation program when the device determines that each new anchor is in the first stage of traffic support. The device is provided with a plurality of intervals, each area is provided with corresponding flow, and the device supports the flow corresponding to the interval where the random number is located for the new anchor.

In another example, the apparatus generates a random number in the first phase of traffic steering for each new anchor. And a mapping relation is formed between the random number and the flow, the random number based on the mapping relation and the new anchor is loaded, and the flow to be supported by the new anchor is determined, so that the flow to be supported by the new anchor is supported.

In yet another example, the traffic support of the first stage corresponds to a fixed traffic, the device sliding interval randomly draws a percentage, and the traffic to be supported of the new anchor is determined based on the percentage and the fixed traffic. For example, if the slip interval is [ 90%, 110% ], the device randomly draws 105% over the slip interval, and the fixed flow rate is 200, then the flow rate to be sustained is 210.

Step S302, in the second stage, the new anchor is supported by the hierarchical flow.

And after the new anchor finishes the flow support of the first stage, the new anchor performs the flow support of the second stage. The second stage of traffic support is hierarchical traffic support for the new anchor.

Specifically, the new anchor is graded, and the higher the grade is, the more traffic supported by the new anchor is. The device can determine the grade of the new anchor based on the factors of the live broadcast days, the live broadcast time length or the number of live broadcast watching persons and the like of the new anchor. The more the number of live broadcast days, the longer the live broadcast duration and the more the number of live broadcast watching people, the higher the level of the new anchor.

In this embodiment, the device supports the random traffic of the new anchor in the first stage, and supports the hierarchical traffic of the new anchor in the second stage, so that the new anchor is supported by adopting different support strategies in stages, and the traffic of the new anchor is flexibly supported.

Referring to fig. 4, fig. 4 is a schematic flow chart of another embodiment of the flow support method of the present disclosure, and based on the embodiment shown in fig. 3, step S302 includes:

step S401, acquiring the live broadcast performance information of the new anchor in the first stage.

In this embodiment, the device needs to decide whether the new anchor can enter the second phase of traffic support based on the new anchor's performance in the first phase.

The device acquires the live performance information of the new anchor in the first stage. The live broadcast performance information comprises the live broadcast time length of the new anchor, the live broadcast times, the effective watching number, the speaking number in the live broadcast room, the number of fans added in the first stage and the like. The number of available persons refers to the number of persons who watch the live broadcast of the new anchor for a long time. For example, the limited viewing population is the number of persons who view the new anchor for a live time period exceeding 30 minutes.

Step S402, determining the performance score of the new anchor according to the live performance information of the new anchor in the first stage.

The apparatus determines a performance score for the new anchor based on the live performance information. Specifically, the device performs multi-tone fusion scoring on the new anchor based on the live broadcast performance information to obtain the performance score of the new anchor. The live broadcast performance information comprises five parameters, each parameter corresponds to a factor, and each factor is the live broadcast time length, the live broadcast times, the effective watching number, the number of speaking persons in a live broadcast room and the number of fans increased in the first stage of the new anchor. The device respectively converts the live broadcast time length, the live broadcast times, the effective watching number, the live broadcast talking number and the score number into corresponding scores, and the larger the numerical value of the factor is, the larger the score is, and the mapping relations between different factors and the scores are different. And each factor is provided with a corresponding weight, and the score corresponding to each factor and the corresponding weight are subjected to weighted summation to obtain the performance score of the new anchor at the first stage.

And step S403, when the performance score is greater than or equal to a preset threshold value, supporting the classification flow of the new anchor in a second stage.

The first stage is provided with a corresponding preset threshold. The device judges whether the performance score of the new anchor in the first stage is larger than or equal to a preset threshold value or not after obtaining the performance score of the new anchor in the first stage. If the performance score is greater than or equal to the preset threshold, the device can support the flow of the new anchor in the second stage, namely support the graded flow of the new anchor in the second stage.

And if the performance score is smaller than the preset threshold value, determining that the new anchor meets the support quit condition, and quitting the flow support of the new anchor by the device.

In this embodiment, the device determines the performance score of the new anchor based on the live broadcast performance information of the new anchor in the first stage, and if the performance score is greater than or equal to a preset threshold, the device performs hierarchical traffic support on the new anchor in the second stage, so as to avoid re-support on the new anchor with poor performance by the device.

Referring to fig. 5, fig. 5 is a schematic flow chart of a further embodiment of the traffic support method provided in the present disclosure, based on the embodiment shown in fig. 4, step S403 includes:

step S501, determining the grade of the new anchor according to the performance score.

In this embodiment, the apparatus determines the ranking of the new anchor based on the performance score of the new anchor.

In an example, the apparatus orders each new anchor from big to small for each new anchor's performance score. The ratio of the number of the new anchor of each grade to the total number of the new anchors is a preset percentage corresponding to the grade. For example, the ranks are classified from high to low into S, A, B, C, D five ranks, the number of new masters of the S-rank accounts for 5% of the total number, the number of new masters of the a-rank accounts for 15% of the total number, the number of new masters of the B-rank accounts for 20% of the total number, the number of new masters of the C-rank accounts for 30% of the total number, and the number of new masters of the D-rank accounts for 30% of the total number. The apparatus determines, based on the sorted new anchor, a rank at which the new anchor is located, for example, the total number of the new anchors is 20, the rank of the new anchor sorted at the first place (5% × 20 ═ 1) is S rank, that is, the new anchor of the S rank is 1 bit; the new anchor (15% 20 ═ 3) ranked from 2 nd to 4 th is ranked as level a, that is, the number of new anchors of level a is 3; the new masters ranked from 5 th to 8 th (20% × 20 ═ 4) are ranked as level B, that is, the number of new masters in level B is 4; the new masters ranked from 9 th to 14 th (30% × 20 ═ 6) are ranked B, i.e., 4 new masters of rank C, and the last six new masters are those of rank D.

In another example, the apparatus may set a score interval corresponding to each level. For example, the new anchor with performance score greater than 930 is at level S, the new anchor with performance score at 930-850 is at level a, the new anchor with performance score at 850-770 is at level B, the new anchor with performance score at 770-700 is at level C, and the new anchor with performance score below 700 is at level D.

And step S502, carrying out flow support on the new anchor according to the grade.

In one example, the new anchor is ranked differently, and the amount of traffic supported is different. For example, the higher the rating, the more flow is sustained.

In another example, each level has an upper supported flow and a lower supported flow. For example, the upper support flow rate for stage S is 2800 and the lower support flow rate is 140; the upper limit holding flow rate of the class a is 2200, and the lower limit holding flow rate is 110; the upper limit of the B-stage flow is 1500, and the lower limit of the B-stage flow is 75; the upper limit support flow of the C level is 300, and the lower limit support flow is 15; the upper limit hold flow for stage D is 200 and the lower limit hold flow is 10. The new anchor is random traffic-supported in the first phase, so each new anchor has supported traffic.

The device obtains the supported traffic of the new anchor and determines whether the supported traffic is less than a lower limit supported traffic. If the sustained flow is less than the lower-limit sustained flow, a difference between the sustained flow and the lower-limit sustained flow is calculated, and the difference is defined as a first difference. The device supports the new anchor for the first flow, and the first flow is greater than or equal to the first difference, that is, the supported flow of the new anchor in the second stage is greater than the lower limit supported flow of the new anchor in the level.

If the supported flow is greater than or equal to the lower limit support flow and less than the upper limit support flow, the new anchor supports a second flow, which is less than or equal to a second difference between the upper limit support flow and the supported flow, that is, the support of the flow of the new anchor at the second stage is less than or equal to the upper limit support flow corresponding to the new anchor at the level.

In another example, if there are multiple new anchor for the second stage of hierarchical traffic support, the apparatus needs to support the ranking of each new anchor according to the support urgency of each new anchor. Specifically, the device calculates a first difference between the supported flow of the new anchor and the lower limit support flow of the level where the new anchor is located, and the difference obtained by subtracting the supported flow from the lower limit support flow of the first difference. The first difference value represents the supporting urgency degree of the new anchor, and the larger the first difference value is, the larger the supporting urgency degree is. The support urgency determines the support priority of the new anchor. For example, the support urgency levels of the respective new anchor are ranked from large to small, with the support priority of the new anchor ranking the higher the support urgency level. The higher the support priority, the higher the traffic support for the new anchor corresponding to the support priority. It will be appreciated that the more the supported traffic of the new anchor is less than the lower bound support traffic of the new anchor's level, the higher the support priority of the new anchor and the more traffic support the new anchor is first by the device. The traffic support of the new anchor may be the support of the first traffic to the new anchor.

In this embodiment, the apparatus determines a ranking of the new anchor based on the performance score, such that the new anchor is traffic-supported on the ranking in compliance with the new anchor performance.

In one embodiment, the device obtains the current viewing times of the new anchor while performing the second stage of traffic support for the new anchor. For example, the current number of views is the number of views of the new anchor in the past 6 hours. The device also needs to acquire the target viewing times required by the level of the new anchor. And if the current watching times are less than the target watching times, the device supports the classification flow of the new anchor at the second pole. If the current watching times are larger than or equal to the target watching times, the live broadcasting effect of the new anchor can be determined to be good, the second-stage flow support is not needed, namely the new anchor meets the support quit condition, the flow support to the new anchor is quitted, and the device can carry out common flow support to the new anchor.

Further, when each new anchor enters the second-stage flow support, the device determines whether the new anchor is an on-hook anchor from the live broadcasting performance information of the new anchor, or determines whether the quality of the live broadcasting content of the new anchor is poor based on the live broadcasting performance information. And if the hanging times of the new anchor is greater than or equal to the preset hanging times, determining that the new anchor is the hanging anchor. The live broadcast performance information comprises live broadcast content, and if the live broadcast content is forbidden content, the problem that the quality of the live broadcast content is poor in the new anchor can be determined. The device determines that the new anchor is the on-hook anchor or the quality of the live content is poor, and then determines that the new anchor meets the support quit condition, and quits the hierarchical flow support of the new anchor.

In this embodiment, after determining that the new anchor can enter the second stage of traffic support, the apparatus needs to determine whether the new anchor needs to perform the second stage of traffic support based on the current number of people watching the new anchor, that is, terminate performing the traffic support on the excellent new anchor, so that the apparatus reasonably distributes the traffic support of each new anchor.

Referring to fig. 6 and fig. 6 are schematic flow charts of a further embodiment of the flow support method provided in the present disclosure, and based on the embodiment shown in any one of fig. 3 to fig. 5, step S302 includes:

step S601, obtaining user information corresponding to the user to be recommended in the hierarchical flow support and the anchor information of each new anchor.

In this embodiment, when a user enters a live interface, the live interface has live broadcasts of a plurality of anchor broadcasts. In the hierarchical traffic support, a new anchor meeting expectations needs to be recommended for the user.

In contrast, the device obtains user information corresponding to the user to be recommended in the hierarchical traffic support. The user to be recommended is a user entering a live broadcast page. The user information may be the age, sex, favorite contents of the user, and the like.

Step S602, determining a matching score between each new anchor and the user to be recommended according to the anchor information and the user information of the new anchor.

In one example, an apparatus obtains anchor information for a new anchor. The main stroke information comprises information such as the age and the gender of a new main stroke, the content of the current live broadcast and the like. The device determines a matching score between each new anchor and the user to be recommended based on the anchor information and the user information of each new anchor. For example, the device determines that the group in which the user is located is young and the content that the user likes traffic is live game a watching zhang san, and the group in which the new anchor a is located is young and the content that is currently live broadcast is live game a, the matching score is 98 points; if the new anchor is Zhang III and the live content is A game live, the matching score between the new anchor and the user is 100

In another example, a scoring model is provided in the apparatus. The scoring Model may be an ESMM Model (entity Space Multi-Task Model, full Space multitasking Model). The scoring model includes two network structures, a first network structure and a second network structure. The device inputs the user information and the anchor information into a first network structure and a second network structure, respectively. The output structure of the first network structure is the click-through rate CTR of the new anchor live broadcast and the output structure of the second network structure is the effective conversion rate CVR. The device can determine a matching score between the new anchor and the user to be recommended based on the effective conversion rate and the click rate, wherein the matching score is an anchor effective score CTCVR (character string score) CTR CVR.

Step S603, pushing the live broadcast of the new anchor corresponding to the matching score meeting the set condition to the client associated with the user to be recommended.

After the matching scores between each new anchor and the user to be recommended are determined, the device determines the live broadcast of the new anchor corresponding to the matching scores meeting the set conditions, and pushes the live broadcast to the client associated with the user to be recommended.

In an example, the new anchor meeting the set condition is the new anchor with the maximum matching score, that is, the live broadcast of the new anchor with the maximum matching score can be pushed to the client of the user.

In another example, the new anchor meeting the set condition is a new anchor with a matching score greater than a preset score, that is, the live broadcasts of the new anchors with matching scores greater than the preset score are pushed to the client of the user.

In this embodiment, the apparatus determines a matching score between the new anchor and the user to be recommended based on anchor information of the new anchor and user information of the user to be recommended, thereby recommending live broadcast of the new anchor meeting user expectations for the user based on the matching score.

Exemplary Medium

Having described the method of the exemplary embodiment of the present disclosure, next, a storage medium of the exemplary embodiment of the present disclosure will be described with reference to fig. 7.

Referring to fig. 7, a storage medium 70 stores a program product for implementing the above-described method according to an embodiment of the present disclosure, which may employ a portable compact disc read only memory (CD-ROM) and includes computer-executable instructions for causing a computing device to perform the traffic steering method provided by the present disclosure. However, the program product of the present disclosure is not limited thereto.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

A readable signal medium may include a propagated data signal with computer-executable instructions embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. The readable signal medium may also be any readable medium other than a readable storage medium.

Computer-executable instructions for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer executable instructions may execute entirely on the user computing device, partly on the user device, partly on a remote computing device, or entirely on the remote computing device or server. In situations involving remote computing devices, the remote computing devices may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN).

Exemplary devices

After introducing the media of the exemplary embodiment of the present disclosure, next, a flow support device of the exemplary embodiment of the present disclosure is described with reference to fig. 8, which is used for implementing the method in any one of the method embodiments described above, and the implementation principle and the technical effect are similar, and are not described herein again.

Referring to fig. 8, fig. 8 schematically illustrates a structural schematic view of a flow support device provided according to an embodiment of the present disclosure. As shown in fig. 8, the flow support device includes:

a determining module 801, configured to determine a new anchor among the anchors, where the new anchor is an anchor that meets a preset condition;

a processing module 802, configured to perform staged traffic support on the new anchor;

and an exit module 803, configured to exit the flow support for the new anchor when the new anchor meets the support exit condition.

In one embodiment of the present disclosure, a flow support device includes:

a support module 804, configured to support the random traffic of the new anchor in a first stage;

the support module 804 is further configured to support the new anchor in a hierarchical flow in the second stage.

In another embodiment of the present disclosure, a flow support device includes:

an obtaining module 805, configured to obtain live broadcast performance information of the new anchor in the first stage;

the determining module 801 is further configured to determine, according to the live broadcast performance information of the new anchor in the first stage, a performance score of the new anchor;

the support module 804 is further configured to support the hierarchical traffic of the new anchor in a second stage when the performance score is greater than or equal to a preset threshold.

In one embodiment of the present disclosure, a flow support device includes:

the determining module 801 is further configured to determine a rank of the new anchor according to the performance score;

the determining module 801 is further configured to perform traffic support on the new anchor according to the level.

In one embodiment of the present disclosure, a flow support device includes:

the obtaining module 805 is further configured to obtain a current supported flow of the new anchor, and an upper limit supported flow and a lower limit supported flow corresponding to the level;

the determining module 801 is further configured to determine a first flow according to a first difference between the supported flow and the lower-limit supported flow when the supported flow is smaller than the lower-limit supported flow, and support the first flow for the new anchor, where the first flow is greater than or equal to the first difference;

the support module 804 is further configured to support a second flow rate for the new anchor when the supported flow rate is greater than or equal to the lower limit support flow rate and less than the upper limit support flow rate, where the second flow rate is less than or equal to a second difference between the upper limit support flow rate and the supported flow rate.

In one embodiment of the present disclosure, a flow support device includes:

the determining module 801 is further configured to determine a support urgency level of the new anchor according to a first difference between the supported flow of the new anchor and a lower limit support flow of a level where the new anchor is located;

the support module 804 is further configured to determine a support priority of the new anchor in the second stage according to the support urgency, and perform traffic support on the new anchor according to the support priority.

In one embodiment of the present disclosure, a flow support device includes:

and a scoring module 806, configured to perform multi-factor fusion scoring according to the live broadcast performance information of the new anchor in the first stage to obtain a performance score of the new anchor.

In one embodiment of the present disclosure, a flow support device includes:

the determining module 801 is further configured to determine that the new anchor meets the support quit condition and quits the traffic support for the new anchor when the performance score is smaller than a preset threshold.

In one embodiment of the present disclosure, a flow support device includes:

the determining module 801 is further configured to determine, when the performance score is greater than or equal to a preset threshold, a rank of the new anchor according to the performance score;

the determining module 801 is further configured to determine the number of target viewing times required by the new anchor at the level, and obtain the current number of viewing times of live broadcast of the new anchor;

the support module 804 is further configured to support the hierarchical traffic of the new anchor in a second stage when the current viewing times are smaller than the target viewing times.

In one embodiment of the present disclosure, a flow support device includes:

the determining module 801 is further configured to determine that the new anchor meets a support quit condition and quits traffic support for the new anchor when the current viewing frequency is greater than or equal to the target viewing frequency.

In one embodiment of the present disclosure, a flow support device includes:

the obtaining module 805 is further configured to obtain user information corresponding to a user to be recommended in the hierarchical traffic support, and anchor information of each new anchor;

the determining module 801 is further configured to determine, according to anchor information of the new anchor and user information, a matching score between each new anchor and the user to be recommended;

a pushing module 807, configured to push the live broadcast of the new anchor corresponding to the matching score meeting the set condition to the client associated with the user to be recommended.

In one embodiment of the present disclosure, a flow support device includes:

an input module 808, configured to input the user information and the anchor information into a first network structure and a second network structure of a scoring model respectively;

the determining module 801 is further configured to determine a click rate of the new anchor live broadcast according to the output result of the first network structure, and determine an effective conversion rate of the new anchor live broadcast according to the output result of the second network structure;

the determining module 801 is further configured to determine a matching score between the new anchor and the user to be recommended according to the effective conversion rate and the click rate corresponding to the new anchor.

In one embodiment of the present disclosure, a flow support device includes:

a generating module 809, configured to generate a random number corresponding to the new anchor in a first stage;

the support module 804 is further configured to perform traffic support corresponding to the random number on the new live broadcast.

In an embodiment of the present disclosure, the meeting of the preset condition includes at least one of:

the live broadcast days of the anchor are less than a first preset number of days;

the live broadcast times of the anchor are less than the preset times;

and the registration days of the anchor are less than a second preset number of days.

Exemplary computing device

Having described the methods, media, and apparatus of the exemplary embodiments of the present disclosure, a computing device of the exemplary embodiments of the present disclosure is described next with reference to fig. 9.

The computing device 90 shown in fig. 9 is only one example and should not impose any limitations on the functionality or scope of use of embodiments of the disclosure. As shown in fig. 9, computing device 90 is embodied in the form of a general purpose computing device. Components of computing device 90 may include, but are not limited to: at least one processing unit 901, at least one memory unit 902, and a bus 903 that couples various system components including the processing unit 901 and the memory unit 902. Wherein computer executable instructions are stored in the at least one memory unit 902; the at least one processing unit 901 comprises a processor executing the computer executable instructions to implement the above described method.

The bus 903 includes a data bus, a control bus, and an address bus.

The storage unit 902 may include readable media in the form of volatile memory, such as a Random Access Memory (RAM)9021 and/or a cache memory 9022, and may further include readable media in the form of non-volatile memory, such as a Read Only Memory (ROM) 9023.

Storage unit 902 may also include a program/utility 9025 having a set (at least one) of program modules 9024, such program modules 9024 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.

Computing device 90 may also communicate with one or more external devices 904 (e.g., keyboard, pointing device, etc.). Such communication may occur via input/output (I/O) interfaces 905. Moreover, computing device 90 may also communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via network adapter 906. As shown in fig. 9, network adapter 906 communicates with the other modules of computing device 90 via bus 903. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with computing device 90, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

It should be noted that although several units/modules or sub-units/modules of the flow support device are mentioned in the above detailed description, such division is merely exemplary and not mandatory. Indeed, the features and functions of two or more units/modules described above may be embodied in one unit/module according to embodiments of the present disclosure. Conversely, the features and functions of one unit/module described above may be further divided into embodiments by a plurality of units/modules.

Further, while the operations of the disclosed methods are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.

While the spirit and principles of the present disclosure have been described with reference to several particular embodiments, it is to be understood that the present disclosure is not limited to the particular embodiments disclosed, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims

1. A method of traffic support, comprising:

determining a new anchor in each anchor, wherein the new anchor meets preset conditions;

performing staged traffic support for the new anchor;

and when the new anchor meets the support exit condition, exiting the flow support of the new anchor.

2. The traffic-support method of claim 1, wherein the step of staging the new anchor comprises:

in the first stage, the new anchor is supported by random flow;

and supporting the hierarchical flow of the new anchor in the second stage.

3. The traffic support method of claim 2, wherein said step of staging the new anchor traffic in a second phase is preceded by the step of:

acquiring the live broadcast performance information of the new anchor in the first stage;

determining the performance score of the new anchor according to the live broadcast performance information of the new anchor in the first stage;

and when the performance score is greater than or equal to a preset threshold value, supporting the classification flow of the new anchor in a second stage.

4. The traffic support method of claim 3, wherein said step of staging the new anchor for hierarchical traffic in a second stage comprises:

determining the grade of the new anchor according to the performance score;

and carrying out flow support on the new anchor according to the grade.

5. The traffic-support method of claim 4, wherein said step of traffic-supporting said new anchor according to said rating comprises:

acquiring the current supported flow of the new anchor, the upper limit supported flow and the lower limit supported flow corresponding to the grade;

when the supported flow is smaller than the lower limit supported flow, determining a first flow according to a first difference value between the supported flow and the lower limit supported flow, and supporting the first flow for the new anchor, wherein the first flow is greater than or equal to the first difference value;

and when the supported flow is greater than or equal to the lower limit support flow and less than the upper limit support flow, supporting a second flow for the new anchor, wherein the second flow is less than or equal to a second difference between the upper limit support flow and the supported flow.

6. The traffic support method according to claim 2, wherein said supporting hierarchical traffic of said new anchor in a second stage comprises:

acquiring user information corresponding to a user to be recommended in the hierarchical flow support and anchor information of each new anchor;

determining a matching score between each new anchor and the user to be recommended according to anchor information and user information of the new anchor;

and pushing the live broadcast of the new anchor corresponding to the matching score meeting the set condition to the client associated with the user to be recommended.

7. The traffic support method according to claim 6, wherein the step of determining a matching score between each new anchor and the user to be recommended according to anchor information of the new anchor and user information comprises:

inputting the user information and the anchor information into a first network structure and a second network structure of a scoring model respectively;

determining the click rate of the new anchor live broadcast according to the output result of the first network structure, and determining the effective conversion rate of the new anchor live broadcast according to the output result of the second network structure;

and determining a matching score between the new anchor and the user to be recommended according to the effective conversion rate and the click rate corresponding to the new anchor.

8. A flow support device, comprising:

the system comprises a determining module, a judging module and a judging module, wherein the determining module is used for determining a new anchor in each anchor, and the new anchor is the anchor meeting preset conditions;

the processing module is used for carrying out staged flow support on the new anchor;

and the quitting module is used for quitting the flow support of the new anchor when the new anchor meets the support quitting condition.

9. A medium, comprising: computer-executable instructions for implementing the traffic support method of any one of claims 1 to 7 when executed by a processor.

10. A computing device, comprising: a memory and a processor;

the memory stores computer-executable instructions;

the processor executing the computer-executable instructions stored by the memory causes the processor to perform the traffic support method of any of claims 1-7.