CN115018541A

CN115018541A - Resource delivery method and device, readable medium and electronic equipment

Info

Publication number: CN115018541A
Application number: CN202210615286.9A
Authority: CN
Inventors: 宋白竹; 张锡嘉; 彭程凯; 刘帆; 张恩备; 蒋景肖; 高元煜; 张鸷; 贾利文; 王硕
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2022-05-31
Filing date: 2022-05-31
Publication date: 2022-09-06

Abstract

The disclosure relates to a resource delivery method, a resource delivery device, a readable medium and an electronic device, wherein the method comprises the following steps: determining a plurality of to-be-released schemes from a plurality of preset releasing schemes in response to releasing intention information input by a user; determining an evaluation value corresponding to each to-be-released scheme; determining a target delivery scheme from the plurality of to-be-delivered schemes according to the evaluation value; responding to the release request message input by the user, and releasing the resources according to the target release scheme. That is to say, according to the method and the device, a plurality of to-be-determined delivery schemes are selected according to the delivery intention information of the user, and a final target delivery scheme is determined according to the evaluation value of each to-be-determined delivery scheme.

Description

Resource delivery method and device, readable medium and electronic equipment

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a resource delivery method, an apparatus, a readable medium, and an electronic device.

Background

With the development of the internet, the network advertisement is almost one of the main publicity modes of each large internet product, and the importance of the network advertisement is self-evident. Before advertisement putting, the putting cost and the putting effect are always needed to be concerned, and a client needs to estimate the achievable target when the budget expenditure of each channel is distributed.

However, the target may include multiple dimensions, and at present, there is no reasonable method for providing an advertisement scheme capable of guiding the delivered product and the corresponding budget allocation for the client, which often results in a greater difference between the delivery result and the expectation and a poor delivery effect, and therefore, how to provide a reasonable resource delivery scheme for the client becomes an urgent problem to be solved.

Disclosure of Invention

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

In a first aspect, the present disclosure provides a resource delivering method, including:

determining a plurality of to-be-released schemes from a plurality of preset releasing schemes in response to releasing intention information input by a user;

determining an evaluation value corresponding to each to-be-released scheme;

determining a target delivery scheme from the plurality of to-be-delivered schemes according to the evaluation value;

responding to the release request message input by the user, and releasing the resources according to the target release scheme.

In a second aspect, the present disclosure provides a resource delivering apparatus, including:

the system comprises a first scheme determining module, a second scheme determining module and a third scheme determining module, wherein the first scheme determining module is used for responding to the input of throwing intention information of a user and determining a plurality of to-be-thrown schemes from a plurality of preset throwing schemes;

the evaluation value determining module is used for determining an evaluation value corresponding to each to-be-determined delivery scheme;

the second scheme determining module is used for determining a target delivery scheme from the plurality of schemes to be delivered according to the evaluation value;

and the releasing module is used for responding to the releasing request message input by the user and releasing the resources according to the target releasing scheme.

In a third aspect, the present disclosure provides a computer readable medium having stored thereon a computer program which, when executed by a processing apparatus, performs the steps of the method of the first aspect of the present disclosure.

In a fourth aspect, the present disclosure provides an electronic device comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to implement the steps of the method of the first aspect of the present disclosure.

According to the technical scheme, a plurality of to-be-determined delivery schemes are determined from a plurality of preset delivery schemes by responding to delivery intention information input by a user; determining an evaluation value corresponding to each to-be-released scheme; determining a target delivery scheme from the plurality of to-be-delivered schemes according to the evaluation value; responding to the release request message input by the user, and releasing the resources according to the target release scheme. That is to say, according to the method and the device, a plurality of to-be-determined delivery schemes are selected according to the delivery intention information of the user, and a final target delivery scheme is determined according to the evaluation value of each to-be-determined delivery scheme.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale. In the drawings:

FIG. 1 is a flow chart illustrating a method of resource placement according to an exemplary embodiment of the present disclosure;

FIG. 2 is a flow chart illustrating another method of resource placement according to an exemplary embodiment of the present disclosure;

FIG. 3 is a flow chart illustrating another method of resource placement according to an exemplary embodiment of the present disclosure;

FIG. 4 is a flow chart illustrating another method of resource placement in accordance with an exemplary embodiment of the present disclosure;

FIG. 5 is a flow chart illustrating another method of resource placement according to an exemplary embodiment of the present disclosure;

fig. 6 is a flowchart illustrating a preset impression scenario generation method according to an exemplary embodiment of the present disclosure;

fig. 7 is a flowchart illustrating another preset impression scenario generation method according to an exemplary embodiment of the present disclosure;

FIG. 8 is a schematic diagram illustrating a scenario according to an exemplary embodiment of the present disclosure;

FIG. 9 is a flow chart illustrating another method of resource placement according to an exemplary embodiment of the present disclosure;

FIG. 10 is a block diagram illustrating a resource delivery apparatus according to an exemplary embodiment of the present disclosure;

fig. 11 is a block diagram illustrating another resource delivery apparatus according to an exemplary embodiment of the present disclosure;

FIG. 12 is a block diagram illustrating another resource delivery apparatus according to an exemplary embodiment of the present disclosure;

fig. 13 is a block diagram illustrating another resource delivery apparatus according to an exemplary embodiment of the present disclosure;

FIG. 14 is a block diagram illustrating an electronic device according to an exemplary embodiment of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

It is understood that before the technical solutions disclosed in the embodiments of the present disclosure are used, the type, the use range, the use scene, etc. of the personal information related to the present disclosure should be informed to the user and obtain the authorization of the user through a proper manner according to the relevant laws and regulations.

For example, in response to receiving an active request from a user, a prompt message is sent to the user to explicitly prompt the user that the requested operation to be performed would require the acquisition and use of personal information to the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that performs the operations of the disclosed technical solution, according to the prompt information.

As an optional but non-limiting implementation manner, in response to receiving an active request from the user, the manner of sending the prompt information to the user may be, for example, a pop-up window, and the prompt information may be presented in a text manner in the pop-up window. In addition, a selection control for providing personal information to the electronic device by the user's selection of "agreeing" or "disagreeing" can be carried in the pop-up window.

It is understood that the above notification and user authorization process is only illustrative and not limiting, and other ways of satisfying relevant laws and regulations may be applied to the implementation of the present disclosure.

Meanwhile, it is understood that the data involved in the present technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of the corresponding laws and regulations and the related regulations.

First, an application scenario of the present disclosure will be explained. Customers generally carry out advertisement delivery through a plurality of delivery channels, budget estimation needs to be carried out on each delivery channel before advertisement delivery, but the achievable target may comprise a plurality of dimensions, and under the condition that budget distribution is not reasonable, the delivery result is larger than the expected difference, and the customers are difficult to accept. At present, advertisement product recommendation can be performed through modes such as an automatic advertisement recommendation platform and manual package recommendation, but the automatic advertisement recommendation platform cannot recommend products capable of executing delivery in a refined manner, and can obtain data capable of measuring value, accurate effect estimation can not be performed on recommended resources, and the manual package recommendation mode is low in efficiency, difficult to measure data accuracy, greatly influenced by the professionalism of a presenter, and uneven quality of a proposal, so that the effect of advertisement delivery is poor.

In order to solve the existing problems, the present disclosure provides a resource delivery method, a device, a readable medium, and an electronic device, where a plurality of to-be-delivered schemes are selected according to delivery intention information of a user, and a final target delivery scheme is determined according to an evaluation value of each to-be-delivered scheme, where the target delivery scheme can better meet expectations of the user, and resource delivery is more reasonable, thereby improving the effect of resource delivery.

The present disclosure is described below with reference to specific examples.

Fig. 1 is a flowchart illustrating a resource delivery method according to an exemplary embodiment of the disclosure, and as shown in fig. 1, the method may include:

s101, responding to the input of throwing intention information by a user, and determining a plurality of to-be-thrown schemes from a plurality of preset throwing schemes.

The delivery intention information may include a target scene, a target industry, a target budget and a target delivery time. The preset delivery scheme can be generated in advance according to historical resource delivery data.

In this step, the user can fill in an intention form through the resource delivery client, and determine the delivery intention information according to the intention form. Illustratively, the user fills in the intention form by clicking on a [ new activity intention ] button of the resource delivery client, where the intention form may include promotion accounts, brand names, scenes, activity cycles, budget amounts, activity names, attention indicators, and the like, and the attention indicators may include resource click-through rates, single click costs, frequency of reach of the target audience, and the like. The above-described intent are merely examples, which are not to be construed as limiting the present disclosure. After completion of the fill, the [ submit ] button may be clicked. After receiving an intention form submitted by a user, determining the releasing intention information according to the intention form, acquiring a plurality of preset releasing schemes, determining the matching degree corresponding to each preset releasing scheme according to the scene, budget, adaptation time, starting releasing time threshold and other information of the preset releasing scheme, and then determining a plurality of undetermined releasing schemes with the highest matching degree with the releasing intention information from the plurality of preset releasing schemes according to the plurality of matching degrees.

And S102, determining an evaluation value corresponding to each to-be-launched scheme.

In this step, after a plurality of to-be-determined delivery schemes are determined, for each to-be-determined delivery scheme, an evaluation value corresponding to the to-be-determined delivery scheme may be determined according to information such as a history score, a number of orders placed, an acquisition rate, and a number of sharing times of the to-be-determined delivery scheme.

S103, according to the evaluation value, determining a target delivery scheme from the plurality of to-be-delivered schemes.

In this step, after determining the evaluation value corresponding to each pending delivery scheme, one or more pending delivery schemes with the highest evaluation value may be selected as the target delivery scheme.

And S104, responding to the release request message input by the user, and releasing the resources according to the target release scheme.

In this step, after determining the target delivery scheme, the user may view the target delivery scheme through the [ view ] button of the resource delivery client, for example, after the user clicks the [ view ] button, detailed information of the target delivery scheme, for example, a flow ratio and a budget ratio of each delivered product in the target delivery scheme, may be displayed, and if the user approves the target delivery scheme, the [ one-click ] button of the resource delivery client may be clicked, and the delivery request message is triggered. After receiving the delivery request message, the resource delivery can be performed according to the target delivery scheme by using the method in the prior art. The user can also score the target delivery scheme for reference of subsequent scheme recommendation.

Before resource releasing, the user may further adjust the target releasing scheme, for example, the user may modify a flow rate ratio of each released product in the target releasing scheme, and after adjusting the target releasing scheme, the user releases the resource through the [ one-click releasing ] button.

In summary, when resource delivery is performed, a plurality of to-be-delivered schemes are selected according to the delivery intention information of the user, and a final target delivery scheme is determined according to the evaluation value of each to-be-delivered scheme.

Fig. 2 is a flowchart illustrating another resource delivery method according to an exemplary embodiment of the present disclosure, and as shown in fig. 2, the implementation manner of step S101 may include:

and S1011, determining the matching degree corresponding to each preset putting scheme according to the putting intention information.

In a possible implementation manner, for each preset delivery scheme, according to the target scene, a scene matching degree corresponding to the preset delivery scheme is determined, according to the target industry, an industry matching degree corresponding to the preset delivery scheme is determined, according to the target budget, a budget matching degree corresponding to the preset delivery scheme is determined, according to the target delivery time, a time matching degree corresponding to the preset delivery scheme is determined, and according to the scene matching degree, the industry matching degree, the budget matching degree, and the time matching degree, a matching degree corresponding to the preset delivery scheme is determined.

The scene matching degree is used for representing a matching degree between a release scene corresponding to the preset release scheme and a demand scene expressed by the user through the release intention information, a value of the scene matching degree may be 0 or 10, if the matching degree between the release scene and the demand scene is relatively high, for example, the release scene is the same as the demand scene, the scene matching degree may be 10, and if the matching degree between the release scene and the demand scene is relatively low, for example, the release scene is different from the demand scene, the scene matching degree may be 0.

The industry matching degree can comprise a first-level industry matching degree and a second-level industry matching degree, the first-level industry matching degree is used for representing the matching degree between the first-level industry matched with the preset release scheme and the requirement industry expressed by the release intention information of the user, and the second-level industry matching degree is used for representing the matching degree between the second-level industry matched with the preset release scheme and the requirement industry expressed by the release intention information of the user. The value of the matching degree of the first-level industry can also be 0 or 10, the matching degree between the first-level industry and the demand industry is higher, for example, the matching degree between the first-level industry and the demand industry is the same, the matching degree of the first-level industry can be 10, and if the matching degree between the first-level industry and the demand industry is lower, for example, the matching degree between the first-level industry and the demand industry is different, the matching degree between the first-level industry and the demand industry can be 0. The value of the matching degree of the second-level industry can also be 0 or 1, the matching degree of the second-level industry and the requirement industry is higher, the matching degree of the second-level industry can be 1, and the matching degree of the second-level industry and the requirement industry is lower, the matching degree of the second-level industry can be 0.

The budget matching degree is used to represent a matching degree between an input budget corresponding to the preset input scheme and an demanded budget expressed by the user through the input intention information, where a value of the budget matching degree may be 0 or 10, where the budget matching degree may be 10 if the matching degree between the input budget and the demanded budget is relatively high, for example, a budget difference between the input budget and the demanded budget is less than or equal to a preset budget difference threshold, and the budget matching degree may be 0 if the matching degree between the input budget and the demanded budget is relatively low, for example, a budget difference between the input budget and the demanded budget is greater than the preset budget difference threshold. The preset budget difference threshold may be 0, or may be set according to a specific industry, for example, for an automobile industry, the preset budget difference threshold may be 10W, for a daily chemical industry, the preset budget difference threshold may be 1W, and the setting manner of the preset difference threshold is not limited by the present disclosure.

The time matching degree may include a matching time matching degree and a casting starting time matching degree, the matching time matching degree is used for representing a matching degree between scheme matching time corresponding to the preset casting scheme and promotion time expressed by the casting intention information of the user, and the casting starting time matching degree is used for representing a matching degree between a casting starting time threshold corresponding to the preset casting scheme and promotion time expressed by the casting intention information of the user. The value range of the adaptation time matching degree may be 0 to 10, and for example, the adaptation time matching degree may be determined according to a time ratio of the promotion time in the scheme adaptation time, for example, if the promotion time is not in the scheme adaptation time, the adaptation time matching degree may be 0, if 20% to 40% of the promotion time is included in the scheme adaptation time, the adaptation time matching degree may be 4, if 40% to 60% of the promotion time is included in the scheme adaptation time, the adaptation time matching degree may be 6, if 60% to 80% of the promotion time is included in the scheme adaptation time, the adaptation time matching degree may be 8, and if the promotion time is all included in the scheme adaptation time, the adaptation time matching degree may be 10. The value of the initial casting time matching degree may be 0 or 1, and the initial casting time matching degree may be determined according to a size relationship between the number of days corresponding to the promotion time and the initial casting time threshold, for example, if the number of days corresponding to the promotion time is greater than or equal to the initial casting time threshold, the initial casting time matching degree may be 1, and if the number of days corresponding to the promotion time is less than the initial casting time threshold, the initial casting time matching degree may be 0.

After the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree are determined, determining an Euclidean distance between the release intention information and the preset release scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree; and determining the matching degree corresponding to the preset putting scheme according to the Euclidean distance.

Illustratively, the euclidean distance may be calculated by the following formula:

wherein, L is the Euclidean distance, the value of n can be determined according to the number of the matching degrees, the value of n in the disclosure is 4, (X) _i -Y _i ) Corresponding to the scene matching degree, the industry matching degree, the budget matching degree or the time matching degree according to the value of i, exemplarily, (X) ₁ -Y ₁ ) Corresponding to the scene matching degree, (X) ₂ -Y ₂ ) Corresponding to the matching degree of the industry, (X) ₃ -Y ₃ ) Corresponding to the budget matching degree, (X) ₄ -Y ₄ ) Corresponding to the time matching degree.

After the euclidean distance is obtained through calculation, the undetermined matching degree corresponding to the euclidean distance can be determined through a matching degree association relationship established in advance, the undetermined matching degree is used as the matching degree corresponding to the preset putting scheme, and the matching degree association relationship can comprise corresponding relationships between different euclidean distances and the matching degrees.

It should be noted that the smaller the euclidean distance is, the more the preset delivery scheme is matched with the delivery intention information, the larger the matching degree corresponding to the preset delivery scheme is, and the larger the euclidean distance is, the smaller the matching degree corresponding to the preset delivery scheme is. For example, if the euclidean distance is 0, the matching degree corresponding to the preset delivery scheme is 100%.

And S1012, taking a target preset launching scheme with the matching degree larger than or equal to a preset matching degree threshold value in the plurality of preset launching schemes as the to-be-launched scheme.

The preset matching degree threshold may be preset empirically, for example, the preset matching degree threshold may be 70%.

After the matching degree corresponding to each preset launching scheme is determined, the preset matching degree threshold value can be obtained, and the target preset launching scheme with the matching degree larger than or equal to the preset matching degree threshold value in the plurality of preset launching schemes is used as the scheme to be launched.

In another possible implementation manner, after the matching degree corresponding to each preset delivery scheme is determined, the preset matching number may be obtained, the preset delivery schemes are sorted according to the descending order of the matching degrees, the target preset delivery schemes with the preset matching number arranged at the top are determined, and the target preset delivery scheme is used as the to-be-determined delivery scheme.

According to the method, the matching degree of each preset launching scheme is determined by combining the launching intention information of the user, and the to-be-launched schemes are determined from the preset launching schemes according to the matching degree, so that the obtained to-be-launched schemes are more suitable for the requirements of the user, the satisfaction degree of the user can be improved, and the resource launching effect is further improved.

Fig. 3 is a flowchart illustrating another resource delivery method according to an exemplary embodiment of the present disclosure, and as shown in fig. 3, the implementation manner of step S102 may include:

s1021, determining a first weight value and a plurality of evaluation scores corresponding to each to-be-released scheme.

And the evaluation score is used for representing the recognition degree of the to-be-released scheme by the user in the historical releasing activity. Illustratively, the assessment score may include a project score, a impression share, a project adoption level, a category adoption level, a budget adoption level, a number of shares, and the like.

The scheme score can be a direct score of a user for the scheme to be released, the value range of the scheme score can be 0-10, and the scheme score can be an average value of a plurality of scores; the putting proportion can be the proportion of the putting times of the scheme to be put to the total putting times corresponding to all the putting schemes, the putting times can be the times that the scheme to be put to the user is selected and the putting is carried out, and the putting times are recorded only once when the scheme to be put to the user is put to the same putting intention information for a plurality of times; the scheme acceptance degree is used for representing the condition that the user accepts the scheme to be released, the value of the scheme acceptance degree can be 0 or 10, if the user accepts the scheme to be released, the scheme acceptance degree is 10, and if the user does not accept the scheme to be released, the scheme acceptance degree is 0; the category adoption is used for characterizing the situation of putting the product by the user, for example, the category adoption degree is the actual product quantity of the user/the quantity of the product recommended to be put by the scheme to be put 10; the budget acceptance is used for representing the situation of budget invested by the user, and can be calculated by the following formula:

wherein Q is the budget acceptance, i represents the delivered product, m is the actual product quantity delivered by the user, and AP _i Representing the actual cost of the product delivered, RP _i Indicating the recommended consumption rate of the ith product.

The sharing times are used for representing the condition that the scheme to be released is shared, and the value range of the sharing times can be 0-10.

Correspondingly, for each scheme to be launched, under the condition of authorization of the user, after the user performs any user behavior for the scheme to be launched, the evaluation score corresponding to the scheme to be launched can be updated and stored according to the user behavior. After a plurality of to-be-delivered schemes are determined, a plurality of pre-stored evaluation scores corresponding to the to-be-delivered schemes can be acquired.

In a possible implementation manner, after a plurality of to-be-determined delivery schemes are determined, for each to-be-determined delivery scheme, a first weight value corresponding to the to-be-determined delivery scheme may be determined according to a matching degree corresponding to the to-be-determined delivery scheme. For example, if the pending delivery schemes include 10, a value range of the first weight value may be 0 to 10, and for each pending delivery scheme, the first weight value corresponding to the pending delivery scheme may be determined according to the matching degree corresponding to the pending delivery scheme, for example, if the matching degree corresponding to the pending delivery scheme is the highest, the first weight value corresponding to the pending delivery scheme is 10, and if the matching degree corresponding to the pending delivery scheme is the lowest, the first weight value corresponding to the pending delivery scheme is 1.

And S1022, determining a sum of a plurality of evaluation scores for each to-be-delivered scheme, and taking the product of the sum and the first weight value as an evaluation value corresponding to the to-be-delivered scheme.

After determining the first weight value and the multiple evaluation scores corresponding to each to-be-delivered scheme, for each to-be-delivered scheme, a sum of the multiple evaluation scores corresponding to the to-be-delivered scheme may be calculated, and then a product of the sum and the first weight value corresponding to the to-be-delivered scheme is calculated, and the product is used as an evaluation value corresponding to the to-be-delivered scheme.

Accordingly, step S103 may be:

determining a target undetermined delivery scheme with the highest evaluation value in a plurality of undetermined delivery schemes; taking the target pending delivery scheme as the target delivery scheme under the condition that one target pending delivery scheme is included; and when the target pending delivery schemes comprise a plurality of target pending delivery schemes, polling the target pending delivery schemes to be used as the target delivery schemes.

For example, if the target pending delivery schemes include three, when the user delivers for the first time, recommending the first target pending delivery scheme as the target delivery scheme to the user, when the user delivers for the second time, recommending the second target pending delivery scheme as the target delivery scheme to the user, when the user delivers for the third time, recommending the third target pending delivery scheme as the target delivery scheme to the user, when the user delivers for the fourth time, recommending the first target pending delivery scheme as the target delivery scheme to the user, and so on.

By the method, the evaluation value corresponding to each scheme to be launched is determined by combining the evaluation score of the user for each scheme to be launched, and the evaluation value is combined with the actual evaluation of the user for each scheme to be launched, so that the target launching scheme determined according to the evaluation value is more suitable for the experience of the user, and the resource launching effect is further improved.

Fig. 4 is a flowchart illustrating another resource delivery method according to an exemplary embodiment of the disclosure, and as shown in fig. 4, the method may further include:

and S105, determining whether a cache delivery scheme exists.

The cache delivery scheme may include a delivery scheme generated within a preset time period before the current time, for example, the preset time period may be 7 days.

And S106, under the condition that the cache delivery scheme is determined to exist, determining a target to-be-delivered scheme from a plurality of to-be-delivered schemes according to the evaluation value.

And under the condition that the cache delivery scheme exists, according to the evaluation value, determining a target to-be-delivered scheme with the highest evaluation value from the multiple to-be-delivered schemes.

S107, under the condition that the difference value between the matching degree corresponding to the cache releasing scheme and the matching degree corresponding to the target to-be-determined releasing scheme is smaller than or equal to a preset matching degree difference value threshold value, determining a second weight value corresponding to the cache releasing scheme.

The preset matching degree difference may be 0, or may be a relatively small value. The second weight value may be used to characterize the accumulated number of impressions of the cache impression scheme, and the second weight value may be increased by 1 every impression of the cache impression scheme.

After the scheme to be delivered to the target is determined, the matching degree corresponding to the cache delivery scheme may be determined by referring to the method for determining the matching degree corresponding to the preset delivery scheme in step S1011, which is not described herein again. And then, determining a difference between the matching degree corresponding to the cache delivery scheme and the matching degree corresponding to the target to-be-determined delivery scheme, and if the difference is smaller than or equal to the preset matching degree difference threshold value, which indicates that the matching degree corresponding to the cache delivery scheme is basically the same as the matching degree corresponding to the target to-be-determined delivery scheme, determining a second weight value corresponding to the cache delivery scheme.

And S108, under the condition that the second weight value is smaller than a preset weight threshold, polling to take the cache delivery scheme and the target pending delivery scheme as the target delivery scheme.

Wherein the preset weight threshold may be preset empirically, and for example, the preset weight threshold may be 10.

After determining a second weight value corresponding to the cache delivery scheme, the preset weight threshold may be obtained, and if it is determined that the second weight value is smaller than the preset weight threshold, it indicates that the number of times of cumulative delivery of the cache delivery scheme is small, and the cache delivery scheme and the target to-be-delivered scheme may be used as a new delivery scheme to be verified. Illustratively, when a user a needs to perform resource delivery, recommending the cache delivery scheme as the target delivery scheme to the user a, when a user B needs to perform resource delivery, recommending the target pending delivery scheme as the target delivery scheme to the user B, when a user C needs to perform resource delivery, recommending the cache delivery scheme as the target delivery scheme to the user C, and so on.

For example, if the preset weight threshold is 10, when the cache delivery scheme is never delivered, the second weight value corresponding to the cache delivery scheme is 0, the cache delivery scheme and the target pending delivery scheme may be polled to serve as the target delivery scheme, after the cache delivery scheme is delivered once, the second weight value corresponding to the cache delivery scheme is 1, and after the cache delivery scheme is delivered 10 times, the second weight value corresponding to the cache delivery scheme is 10.

Fig. 5 is a flowchart illustrating another resource delivery method according to an exemplary embodiment of the disclosure, and as shown in fig. 5, the method may further include:

and S109, determining the evaluation value corresponding to the cache delivery scheme under the condition that the second weight value is greater than or equal to the preset weight threshold.

And S110, taking the cache delivery scheme and the delivery scheme with a high evaluation value in the target pending delivery scheme as the target delivery scheme.

And S111, updating the cache delivery scheme to the preset delivery scheme.

For example, referring to the method for determining the evaluation value corresponding to the to-be-determined delivery scheme in the embodiment shown in fig. 3, the evaluation value corresponding to the cache delivery scheme may be determined, which is not described herein again. If it is determined that the second weight value is greater than or equal to the preset weight threshold, it indicates that the number of times of cumulative delivery of the cache delivery scheme is large, and the cache delivery scheme may be recommended to a user as a mature preset delivery scheme.

It should be noted that, if the difference between the matching degree corresponding to the cache delivery scheme and the matching degree corresponding to the target to-be-determined delivery scheme is greater than the preset matching degree difference threshold, it indicates that the difference between the matching degree corresponding to the cache delivery scheme and the matching degree corresponding to the target to-be-determined delivery scheme is relatively large.

By the method, the cache delivery scheme to be verified can be probabilistically recommended while the mature target to-be-determined delivery scheme is recommended so as to verify the cache delivery scheme, and thus, the preset delivery scheme can be updated so as to provide a richer delivery scheme for the user and further improve the effect of resource delivery.

In some embodiments, before resource placement according to the target placement scheme, a placement amount of a target placed product to be placed in the target placement scheme and a remaining inventory amount of the target placed product may be determined. And when the residual inventory is greater than or equal to the putting amount, carrying out resource putting according to the target putting scheme.

For example, after the target delivery scheme is determined, a delivery amount of a target delivery product to be delivered in the target delivery scheme and a remaining inventory amount of the target delivery product may be determined, and when the remaining inventory amount is greater than or equal to the delivery amount, it indicates that the remaining inventory amount can satisfy the delivery, and the resource delivery is performed according to the target delivery scheme; and under the condition that the residual inventory is less than the putting amount, the situation shows that the residual inventory cannot meet the putting, the putting cannot be completed, and the putting scheme or the residual inventory needs to be further adjusted.

By the method, the inventory can be automatically checked during resource delivery, so that a user can directly carry out one-key delivery through the resource delivery client, and the efficiency and convenience of resource delivery are improved.

Fig. 6 is a flowchart illustrating a preset delivery scenario generation method according to an exemplary embodiment of the present disclosure, and as shown in fig. 6, the method may include:

s601, obtaining a plurality of historical putting activities.

The historical delivery activity may include an activity in which the delivery of the resource is completed according to a set delivery scheme, for example, the historical delivery activity may be a new automobile advertisement.

The manner in which the historical information is obtained and used can be found in the description of the detailed description of the disclosure herein, and the manner in which the relevant laws and regulations are satisfied.

And S602, determining the historical release attributes contained in each historical release activity.

The historical release attributes can include historical industries, historical scenes, and historical release time and historical budget levels corresponding to the historical scenes. The historical industry may include the automobile industry, the daily chemical industry, the electronic product industry, and the like, taking the automobile industry as an example, the historical scene may be a conventional declaration, the historical release time may be 5 months to 10 months, the historical budget level may be 1 ten thousand to 10 ten thousand, the historical release attributes are merely an example, and the disclosure does not limit the present disclosure.

And S603, dividing the historical putting activities into a plurality of putting activity sets according to the historical putting attributes.

In this step, after determining the historical placement attributes included in each of the historical placement activities, a plurality of target historical placement activities with the same historical placement attribute in the historical placement activities may be used as the set of placement activities. For example, from a plurality of historical release activities, a plurality of target historical release activities with a historical industry being an automobile industry, a historical scene being a conventional declaration, a historical release time being 5-10 months, and a historical budget level being 1-10 ten thousand may be determined, and the plurality of target historical release activities may be taken as one release activity set.

S604, aiming at each release activity set, determining an activity release product corresponding to the release activity set and an activity budget ratio corresponding to the activity release product, and determining the preset release scheme according to the activity release product and the activity budget ratio corresponding to the activity release product.

In this step, if the number of the actively launched products is single, that is, only one actively launched product is launched, the active budget occupation ratio corresponding to the actively launched product is 100%, and if the number of the actively launched products is not single, that is, multiple actively launched products are launched, the sum of the active budget occupation ratios of the multiple actively launched products is 100%. For each delivery activity set, after determining the activity delivery product corresponding to the delivery activity set and the activity budget proportion corresponding to the activity delivery product, the preset delivery scheme may be determined according to the activity delivery product, the activity budget proportion corresponding to the activity delivery product, and the historical delivery attributes of the delivery activity set.

Fig. 7 is a flowchart illustrating another preset delivery scenario generation method according to an exemplary embodiment of the present disclosure, and as shown in fig. 7, the implementation manner of step S604 may include:

and S6041, determining the product quantity of the activity released products corresponding to the released activity set.

And S6042, determining the product type corresponding to the activity release product according to the product quantity.

S6043, determining the activity budget ratio corresponding to the activity release product according to the product quantity and the product type.

For each release activity set, the product quantity of the activity release product corresponding to the release activity set may be determined first. In one possible implementation, the number of the historical release activities of the release activity set releasing different numbers of released products is determined as a ratio; determining a concentration index corresponding to the putting activity set according to a plurality of quantity ratios; and determining the product quantity of the activity released products corresponding to the released activity set according to the concentration index.

For example, the number ratio of released products to one released product and the number ratio of released products to two released products in the multiple historical releasing activities of the releasing activity set may be determined, … …, the number ratio of released products to N released products may be determined, and then the concentration Index corresponding to the releasing activity set may be calculated according to the multiple number ratios, for example, the concentration Index may be HHI (Herfindahl-Hirschman Index, hohmann Index). Finally, the product quantity of the activity released products corresponding to the released activity set can be determined according to the concentration index.

In a possible implementation manner, when the concentration index is greater than a first preset concentration threshold, determining that the number of products released by an activity corresponding to the released activity set is one; and determining that the number of the products released by the activity corresponding to the released activity set is multiple under the condition that the concentration index is less than or equal to the first preset concentration threshold. The first preset concentration threshold value may be preset according to experience, the first preset concentration threshold values corresponding to different historical industries may be different, for example, the first preset concentration threshold value corresponding to the automobile industry may be 0.3, the first preset concentration threshold value corresponding to the real estate industry may be 0.25, the first preset concentration threshold value corresponding to the game industry may be 0.25, the first preset concentration threshold value corresponding to the make-up industry may be 0.8, the first preset concentration threshold value is only exemplified and is not limited by the present disclosure.

For example, if the concentration index is greater than the first preset concentration threshold, it indicates that most of the historical release activities in the release activity set release one active release product, that is, the number of the active release products is one; if the concentration index is less than or equal to the first preset concentration threshold, it indicates that most of the historical releasing activities in the releasing activity set release a plurality of activity releasing products, that is, the number of the activity releasing products is multiple.

And under the condition that the number of the products of the activity release product is one, determining the product type corresponding to the activity release product, and determining the activity budget ratio corresponding to the activity release product as the total activity budget.

In a possible implementation manner, when the number of products released by the activity is one, a second preset concentration threshold may be obtained, and when the concentration index is greater than the second preset concentration threshold, a product type of a released product with a release ratio greater than or equal to a first preset release ratio threshold in a plurality of historical release activities of the release activity set is used as a product type corresponding to the activity release product, and the second preset concentration threshold is less than or equal to the first preset concentration threshold; and under the condition that the concentration index is less than or equal to the second preset concentration threshold, taking the product type of a second preset number of products to be released with the largest proportion in a plurality of products to be released as the product type corresponding to the activity released product, wherein the products to be released comprise historical released products of which the release proportion of the released products in a plurality of historical released activities of the release activity set is greater than or equal to the second preset release proportion threshold.

The second preset concentration threshold may be preset according to experience, the second preset concentration thresholds corresponding to different historical industries may be different, for example, the second preset concentration threshold corresponding to the automobile industry may be 0.3, the second preset concentration threshold corresponding to the real estate industry may be 0.25, the second preset concentration threshold corresponding to the game industry may be 0.2, the second preset concentration threshold corresponding to the make-up industry may be 0.35, the second preset concentration threshold is only an example, and the disclosure does not limit this.

For example, if the concentration index is greater than the second preset concentration threshold, it indicates that most of the historical release activities in the set of release activities all select the same release product, that is, the product type corresponding to the release product is one, in this case, the type of the release product with the largest release percentage in the historical release activities may be used as the product type corresponding to the release product. If the concentration index is less than or equal to the second preset concentration threshold, it indicates that the historical release activities in the release activity set release multiple types of activity release products, that is, the product types of the activity release products are multiple, in this case, it may be determined that the release occupancy of the multiple historical release activities in the release activity set is greater than or equal to the pending release products of the second preset release occupancy threshold, and the second preset release occupancy threshold may be preset according to experience, for example, the second preset release occupancy threshold may be 20%, and then, the second preset number of pending release products with the largest release occupancy may be used as the product type corresponding to the activity release product.

It should be noted that, when the delivery ratios of the delivered products in the plurality of historical delivery activities in the delivery activity set are all smaller than the second preset delivery ratio threshold, the product type of the historical delivered product with the largest delivery ratio in the plurality of historical delivered products is taken as the product type corresponding to the delivered product in the activity set.

And under the condition that the number of the products of the activity released product is multiple, determining a plurality of product types corresponding to the activity released product and an activity budget ratio corresponding to the activity released product of each product type.

In a possible implementation manner, clustering a plurality of historical release activities in the release activity set to obtain a plurality of undetermined product types corresponding to the release activity set; determining the historical average consumption ratio of each pending product type released in a plurality of historical releasing activities; and taking the historical average consumption proportion of the target undetermined product type of which the historical average consumption proportion is larger than or equal to a preset consumption proportion threshold value in the undetermined product types as a product type corresponding to the actively launched product, and taking the historical average consumption proportion of the target undetermined product type as an active budget proportion corresponding to the actively launched product.

For example, a PAM (Partitioning Around a central point) algorithm and a callinky criterion algorithm may be combined to perform clustering processing on the plurality of historical delivery activities, for example, the plurality of historical delivery activities may be subjected to clustering processing by the PAM algorithm to obtain a first product quantity of the product delivered by the activity corresponding to the delivery activity set, and the plurality of historical delivery activities may be subjected to clustering processing by the callinky criterion algorithm to obtain a second product quantity of the product delivered by the activity corresponding to the delivery activity set. The number of neighbors in the clustering process may be preset empirically, for example, the number of neighbors may be 4. And then, determining the minimum product quantity in the first product quantity and the second product quantity, and if the minimum product quantity is greater than a preset quantity threshold value, taking the minimum product quantity as the product quantity of the activity released products corresponding to the released activity set.

After the product quantity of the activity released products corresponding to the release activity set is determined, a category number can be set for each historical release activity in the release activity set by combining the clustering result and a spectral clustering algorithm in the prior art, so that a plurality of undetermined product types corresponding to the release activity set can be obtained. Then, a historical average consumption proportion of each undetermined product type thrown in the plurality of historical throwing activities may be determined, a target undetermined product type of which the historical average consumption proportion is greater than or equal to the preset consumption proportion threshold in the plurality of undetermined product types is used as a product type corresponding to the activity thrown product, and the preset consumption proportion threshold may be preset according to experience, for example, the preset consumption proportion threshold may be 7%. For example, if the historical average consumption percentage of the type a is 24%, the historical average consumption percentage of the type B is 33%, the historical average consumption percentage of the type C is 42%, and the historical average consumption percentage of the type D is 3%, it may be determined that the type a, the type B, and the type C are product types corresponding to the released product of the activity. And finally, taking the historical average consumption ratio of the target undetermined product type as an activity budget ratio corresponding to the activity release product.

It should be noted that, considering that a historical industry may include multiple stages, different product types may be used for release in different stages of the historical scenario, in the case that the sum of the active budget proportions of multiple target pending product types is less than 100%, the active budget proportion corresponding to the active release product in the last stage may be supplemented. Taking the product type as an example, if the sum of the active budget proportions of type a, type B and type C is 99%, the active budget proportion of type C can be adjusted to 43%. The above-mentioned manner of adjusting the activity budget is only an example, and may be adjusted by other manners, which is not limited by the present disclosure.

In a possible implementation manner, if the historical industry includes one stage, only one preset release scheme is determined; if the historical industry comprises a plurality of stages, each stage can determine to obtain a preset launching scheme, and therefore the scheme corresponding to the historical industry can comprise various combinations by combining the preset launching scheme generated in the historical time period. Fig. 8 is a schematic diagram illustrating a scenario according to an exemplary embodiment of the present disclosure, as shown in fig. 8, where phase 1 includes four scenarios, phase 2 includes 3 scenarios, and phase 3 includes 2 scenarios, based on which 24 sets of scenarios may be finally produced.

After the new preset delivery scheme is generated, whether the new preset delivery scheme is available needs to be determined, if the new preset delivery scheme is available, whether a preset delivery scheme which is the same as the new preset delivery scheme exists in the preset delivery schemes stored in the scheme library can be determined, if the preset delivery scheme which is the same as the new preset delivery scheme does not exist, the new preset delivery scheme is recommended as a cache delivery scheme, and if the new preset delivery scheme is unavailable, the new preset delivery scheme is discarded. In addition, the method and the device can periodically generate a new preset delivery scheme so as to update the preset delivery scheme stored in the scheme library.

Fig. 9 is a flowchart illustrating another resource delivery method according to an exemplary embodiment of the disclosure, and as shown in fig. 9, the method may include:

and S901, determining the matching degree corresponding to each preset putting scheme according to the putting intention information.

The delivery intention information may include a target scene, a target industry, a target budget and a target delivery time.

In this step, the matching degree corresponding to each preset delivery scheme can be determined according to the delivery intention information; and taking a target preset launching scheme with the matching degree larger than or equal to a preset matching degree threshold value in the plurality of preset launching schemes as the to-be-launched scheme.

And determining a scene matching degree corresponding to the preset delivery scheme according to the target scene for each preset delivery scheme, determining an industry matching degree corresponding to the preset delivery scheme according to the target industry, determining a budget matching degree corresponding to the preset delivery scheme according to the target budget, determining a time matching degree corresponding to the preset delivery scheme according to the target delivery time, and determining a matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree.

Determining the Euclidean distance between the release intention information and the preset release scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree; and determining the matching degree corresponding to the preset putting scheme according to the Euclidean distance.

And S902, taking a target preset launching scheme with the matching degree larger than or equal to a preset matching degree threshold value in the preset launching schemes as the to-be-launched scheme.

And S903, determining a preset weight value and a plurality of evaluation scores corresponding to each to-be-launched scheme.

And the evaluation score is used for representing the recognition degree of the to-be-released scheme by the user in the historical releasing activity. Illustratively, the assessment score may include a project score, a percentage of impressions, a project adoption level, a category adoption level, a budget adoption level, a number of shares, and the like.

And S904, determining a sum of a plurality of evaluation scores for each to-be-delivered scheme, and taking the product of the sum and the preset weight value as an evaluation value corresponding to the to-be-delivered scheme.

And S905, taking the target undetermined delivery scheme with the highest evaluation value in the undetermined delivery schemes as the target delivery scheme.

In this step, when the target pending delivery scheme includes a plurality of target pending delivery schemes, polling is performed to use the plurality of target pending delivery schemes as the target delivery scheme.

Before a target pending delivery scheme with the highest evaluation value among the pending delivery schemes is taken as the target delivery scheme, whether a cache delivery scheme exists or not may be determined, where the cache delivery scheme includes a delivery scheme generated within a preset time period before a current time, and the target delivery scheme is determined from the pending delivery schemes according to the evaluation value when the cache delivery scheme does not exist. Under the condition that the cache delivery scheme is determined to exist, determining a target to-be-determined delivery scheme from a plurality of to-be-determined delivery schemes according to the evaluation value; determining a second weight value corresponding to the cache delivery scheme under the condition that the difference value between the matching degree corresponding to the cache delivery scheme and the matching degree corresponding to the target to-be-determined delivery scheme is smaller than or equal to a preset matching degree difference value threshold; and under the condition that the second weight value is smaller than a preset weight threshold value, polling to take the cache delivery scheme and the target pending delivery scheme as the target delivery scheme.

And updating the cache delivery scheme to the preset delivery scheme when the second weight value is greater than or equal to the preset weight threshold.

S906, determining the putting quantity of the target put product to be put in the target putting scheme and the residual inventory quantity of the target put product.

And S907, when the residual inventory is larger than or equal to the putting amount, carrying out resource putting according to the target putting scheme.

In conclusion, the matching degree of each preset launching scheme is determined by combining the launching intention information of the user, a plurality of to-be-launched schemes are determined from the plurality of preset launching schemes according to the matching degree, and the final target launching scheme is determined according to the evaluation value of each to-be-launched scheme.

Fig. 10 is a block diagram illustrating a resource delivery apparatus according to an exemplary embodiment of the disclosure, and as shown in fig. 10, the apparatus may include:

the first scheme determining module 1001 is configured to determine a plurality of to-be-released schemes from a plurality of preset release schemes in response to release intention information input by a user;

an evaluation value determining module 1002, configured to determine an evaluation value corresponding to each to-be-released scheme;

a second scheme determining module 1003, configured to determine, according to the evaluation value, a target delivery scheme from among the multiple pending delivery schemes;

and a releasing module 1004, configured to, in response to the releasing request message input by the user, release the resource according to the target releasing scheme.

Optionally, the first scheme determining module 1001 is further configured to:

determining the matching degree corresponding to each preset putting scheme according to the putting intention information;

and taking a target preset launching scheme with the matching degree larger than or equal to a preset matching degree threshold value in the plurality of preset launching schemes as the to-be-launched scheme.

Optionally, the delivery intention information includes a target scene, a target industry, a target budget and a target delivery time; the first scheme determining module 1001 is further configured to:

and for each preset delivery scheme, determining a scene matching degree corresponding to the preset delivery scheme according to the target scene, determining an industry matching degree corresponding to the preset delivery scheme according to the target industry, determining a budget matching degree corresponding to the preset delivery scheme according to the target budget, determining a time matching degree corresponding to the preset delivery scheme according to the target delivery time, and determining a matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree.

Optionally, the first scheme determining module 1001 is further configured to:

the determining the matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree comprises:

determining the Euclidean distance between the release intention information and the preset release scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree;

and determining the matching degree corresponding to the preset putting scheme according to the Euclidean distance.

Optionally, the evaluation value determining module 1002 is further configured to:

determining a preset weight value and a plurality of evaluation scores corresponding to each to-be-launched scheme;

and determining a sum of a plurality of evaluation scores for each to-be-delivered scheme, and taking the product of the sum and the preset weight value as an evaluation value corresponding to the to-be-delivered scheme.

Optionally, the second scheme determining module 1003 is further configured to:

determining a target undetermined delivery scheme with the highest evaluation value in the undetermined delivery schemes;

taking the target pending delivery scheme as the target delivery scheme under the condition that one target pending delivery scheme is included; .

And when the target pending delivery scheme comprises a plurality of target pending delivery schemes, polling to use the plurality of target pending delivery schemes as the target delivery scheme.

Optionally, fig. 11 is a block diagram of another resource delivering apparatus according to an exemplary embodiment of the present disclosure, and as shown in fig. 11, the apparatus further includes:

a third scheme determining module 1005, configured to determine whether a cache delivery scheme exists, where the cache delivery scheme includes a delivery scheme generated within a preset time period before a current time;

the second scheme determining module 1003 is further configured to:

under the condition that the cache delivery scheme is determined to exist, determining a target to-be-determined delivery scheme from a plurality of to-be-determined delivery schemes according to the evaluation value;

determining a second weight value corresponding to the cache delivery scheme under the condition that the difference value between the matching degree corresponding to the cache delivery scheme and the matching degree corresponding to the target to-be-determined delivery scheme is smaller than or equal to a preset matching degree difference value threshold;

and under the condition that the second weight value is smaller than a preset weight threshold value, polling to take the cache delivery scheme and the target pending delivery scheme as the target delivery scheme.

Optionally, fig. 12 is a block diagram of another resource delivering apparatus according to an exemplary embodiment of the present disclosure, and as shown in fig. 12, the apparatus further includes:

a cache evaluation value determining module 1006, configured to determine an evaluation value corresponding to the cache delivery scheme when the second weight value is greater than or equal to the preset weight threshold;

a fourth scheme determining module 1007, configured to use a delivery scheme with a high evaluation value in the cache delivery scheme and the target to-be-delivered scheme as the target delivery scheme;

an updating module 1008, configured to update the cache delivery scheme to the preset delivery scheme.

Optionally, fig. 13 is a block diagram of another resource delivering apparatus according to an exemplary embodiment of the present disclosure, and as shown in fig. 13, the apparatus further includes:

a scheme generating module 1009, configured to obtain a plurality of historical delivery activities; determining historical release attributes contained in each historical release activity, wherein the historical release attributes comprise historical industries, historical scenes, and historical release time and historical budget levels corresponding to the historical scenes; dividing a plurality of historical release activities into a plurality of release activity sets according to the historical release attributes; and determining the active launched product corresponding to the launched activity set and the active budget ratio corresponding to the active launched product for each launched activity set, and determining a preset launching scheme corresponding to the launched activity set according to the active launched product and the active budget ratio corresponding to the active launched product.

Optionally, the scheme generating module 1009 is further configured to:

and taking the target historical delivery activities with the same historical delivery attributes in the plurality of historical delivery activities as the delivery activity set.

Optionally, the scheme generating module 1009 is further configured to:

determining the product quantity of the activity released products corresponding to the released activity set;

determining the product type corresponding to the actively-launched product according to the product quantity;

and determining the activity budget ratio corresponding to the activity release product according to the product quantity and the product type.

Optionally, the scheme generating module 1009 is further configured to:

determining the quantity ratio of a plurality of historical release activities of the release activity set to release different quantities of released products;

determining a concentration index corresponding to the putting activity set according to a plurality of quantity ratios;

and determining the product quantity of the activity released products corresponding to the released activity set according to the concentration index.

Optionally, the scheme generating module 1009 is further configured to:

determining the number of the products of the activity released products corresponding to the released activity set to be one under the condition that the concentration index is greater than a first preset concentration threshold;

and determining that the number of the products released by the activity corresponding to the released activity set is multiple under the condition that the concentration index is less than or equal to the first preset concentration threshold.

Optionally, the scheme generating module 1009 is further configured to:

determining the product type corresponding to the activity released product under the condition that the number of the products of the activity released product is one, and determining the activity budget ratio corresponding to the activity released product as the total activity budget;

Optionally, the scheme generating module 1009 is further configured to:

taking the product type of the released product with the releasing proportion larger than or equal to a first preset releasing proportion threshold value in a plurality of historical releasing activities of the releasing activity set as the product type corresponding to the released product of the activity under the condition that the concentration index is larger than a second preset concentration threshold value, wherein the second preset concentration threshold value is smaller than or equal to the first preset concentration threshold value;

and under the condition that the concentration index is less than or equal to the second preset concentration threshold, taking the product type of a second preset number of products to be released with the largest proportion in a plurality of products to be released as the product type corresponding to the activity released product, wherein the products to be released comprise historical released products of which the release proportion of the released products in a plurality of historical released activities of the release activity set is greater than or equal to the second preset release proportion threshold.

Optionally, the scheme generating module 1009 is further configured to:

and under the condition that the release proportion of released products in a plurality of historical release activities in the release activity set is smaller than the second preset release proportion threshold value, taking the product type of the historical released product with the largest release proportion in the plurality of historical released products as the product type corresponding to the activity released product.

Optionally, the scheme generating module 1009 is further configured to:

clustering a plurality of historical release activities in the release activity set to obtain a plurality of to-be-determined product types corresponding to the release activity set;

determining the historical average consumption ratio of each pending product type released in a plurality of historical releasing activities;

and taking the historical average consumption proportion of the target undetermined product type of which the historical average consumption proportion is larger than or equal to a preset consumption proportion threshold value in the undetermined product types as a product type corresponding to the actively launched product, and taking the historical average consumption proportion of the target undetermined product type as an active budget proportion corresponding to the actively launched product.

By the device, when resource releasing is carried out, a plurality of to-be-released schemes are selected according to releasing intention information of the user, and a final target releasing scheme is determined according to the evaluation value of each to-be-released scheme.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Referring now to FIG. 14, shown is a block diagram of an electronic device 600 suitable for use in implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 14 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 14, the electronic device 600 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 14 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may be alternatively implemented or provided.

In particular, the processes described above with reference to the flow diagrams may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining a plurality of to-be-released schemes from a plurality of preset releasing schemes in response to releasing intention information input by a user; determining an evaluation value corresponding to each to-be-released scheme; determining a target delivery scheme from the plurality of to-be-delivered schemes according to the evaluation value; responding to the release request message input by the user, and releasing the resources according to the target release scheme.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present disclosure may be implemented by software or hardware. For example, the first scheme determining module may be further described as a module that determines a plurality of to-be-delivered schemes from a plurality of preset delivery schemes in response to user input of delivery intention information.

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

Example 1 provides, in accordance with one or more embodiments of the present disclosure, a resource placement method, including: determining a plurality of to-be-released schemes from a plurality of preset releasing schemes in response to releasing intention information input by a user; determining an evaluation value corresponding to each to-be-released scheme; determining a target delivery scheme from the plurality of to-be-delivered schemes according to the evaluation value; responding to the release request message input by the user, and releasing the resources according to the target release scheme.

Example 2 provides the method of example 1, wherein determining, from a plurality of preset delivery scenarios, a plurality of pending delivery scenarios in response to the user inputting delivery intent information comprises: determining the matching degree corresponding to each preset putting scheme according to the putting intention information; and taking a target preset launching scheme with the matching degree larger than or equal to a preset matching degree threshold value in the plurality of preset launching schemes as the scheme to be launched.

Example 3 provides the method of example 2, the impression intention information including a target scenario, a target industry, a target budget, and a target impression time; the determining the matching degree corresponding to each preset putting scheme according to the putting intention information comprises: for each preset delivery scheme, determining scene matching degree corresponding to the preset delivery scheme according to the target scene, determining industry matching degree corresponding to the preset delivery scheme according to the target industry, determining budget matching degree corresponding to the preset delivery scheme according to the target budget, determining time matching degree corresponding to the preset delivery scheme according to the target delivery time, and determining matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree.

According to one or more embodiments of the present disclosure, example 4 provides the method of example 3, wherein determining the matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree, and the time matching degree includes: determining the Euclidean distance between the release intention information and the preset release scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree; and determining the matching degree corresponding to the preset putting scheme according to the Euclidean distance.

Example 5 provides the method of example 1, and the determining an evaluation value corresponding to each of the pending delivery schemes includes: determining a preset weight value and a plurality of evaluation scores corresponding to each scheme to be launched; and determining a sum of a plurality of evaluation scores for each to-be-delivered scheme, and taking the product of the sum and the preset weight value as an evaluation value corresponding to the to-be-delivered scheme.

Example 6 provides the method of example 1, and determining, according to the evaluation value, a target delivery scheme from the plurality of pending delivery schemes includes: determining a target undetermined delivery scheme with the highest evaluation value in the undetermined delivery schemes; taking the target pending delivery scheme as the target delivery scheme under the condition that one target pending delivery scheme is included; and when the target pending delivery scheme comprises a plurality of target pending delivery schemes, polling to use the plurality of target pending delivery schemes as the target delivery scheme.

Example 7 provides the method of example 1, before determining the target delivery scenario from the plurality of pending delivery scenarios according to the evaluation value, according to one or more embodiments of the present disclosure, the method further comprising: determining whether a cache release scheme exists, wherein the cache release scheme comprises a release scheme generated in a preset time period before the current moment; the determining a target delivery scheme from the plurality of pending delivery schemes according to the evaluation value comprises: under the condition that the cache putting scheme exists, according to the evaluation value, a target to-be-determined putting scheme is determined from the to-be-determined putting schemes; determining a second weight value corresponding to the cache delivery scheme under the condition that the difference value between the matching degree corresponding to the cache delivery scheme and the matching degree corresponding to the target to-be-determined delivery scheme is smaller than or equal to a preset matching degree difference value threshold; and when the second weight value is smaller than a preset weight threshold value, polling to use the cache delivery scheme and the target pending delivery scheme as the target delivery scheme.

Example 8 provides the method of example 7, further comprising, in accordance with one or more embodiments of the present disclosure: determining an evaluation value corresponding to the cache delivery scheme under the condition that the second weight value is greater than or equal to the preset weight threshold; taking a delivery scheme with a high evaluation value in the cache delivery scheme and the target pending delivery scheme as the target delivery scheme; and updating the cache delivery scheme to the preset delivery scheme.

Example 9 provides the method of any of examples 1-8, the preset delivery profile pre-generated by: acquiring a plurality of historical delivery activities; determining historical release attributes contained in each historical release activity, wherein the historical release attributes comprise historical industries, historical scenes, and historical release time and historical budget levels corresponding to the historical scenes; dividing the plurality of historical release activities into a plurality of release activity sets according to the historical release attributes; and aiming at each release activity set, determining an activity release product corresponding to the release activity set and an activity budget ratio corresponding to the activity release product, and determining a preset release scheme corresponding to the release activity set according to the activity release product and the activity budget ratio corresponding to the activity release product.

Example 10 provides the method of example 9, wherein dividing the plurality of historical placement activities into a plurality of placement activity sets according to the historical placement attributes comprises: and taking the target historical putting activities with the same historical putting attributes in the plurality of historical putting activities as the putting activity set.

Example 11 provides the method of example 9, wherein determining the active delivered product for the set of delivered activities and the active budget for the active delivered product comprises: determining the product quantity of the activity released products corresponding to the released activity set; determining the product type corresponding to the actively launched product according to the product quantity; and determining the activity budget ratio corresponding to the activity release product according to the product quantity and the product type.

Example 12 provides the method of example 11, wherein determining the product quantity of the active product launched for the set of launched activities comprises: determining the quantity ratio of a plurality of historical release activities of the release activity set to release different quantities of released products; determining a concentration index corresponding to the putting activity set according to the number ratios; and determining the product quantity of the activity released products corresponding to the released activity set according to the concentration index.

Example 13 provides the method of example 12, wherein determining the product quantity of the active delivered product corresponding to the set of delivered activities according to the concentration index comprises: determining the number of the products of the activity launched product corresponding to the launched activity set to be one under the condition that the concentration index is greater than a first preset concentration threshold; and determining that the number of the products of the activity released products corresponding to the released activity set is multiple under the condition that the concentration index is less than or equal to the first preset concentration threshold.

Example 14 provides the method of example 12, wherein determining the product type corresponding to the actively delivered product based on the product quantity includes: determining the product type corresponding to the activity released product under the condition that the number of the products of the activity released product is one, and determining the activity budget ratio corresponding to the activity released product as the total activity budget; and under the condition that the number of the products of the activity released products is multiple, determining a plurality of product types corresponding to the activity released products and an activity budget ratio corresponding to the activity released products of each product type.

Example 15 provides the method of example 14, wherein determining the product type corresponding to the actively delivered product comprises: taking the product type of the released product with the releasing proportion larger than or equal to a first preset releasing proportion threshold value in a plurality of historical releasing activities of the releasing activity set as the product type corresponding to the released product in the event that the concentration index is larger than a second preset concentration threshold value, wherein the second preset concentration threshold value is smaller than or equal to the first preset concentration threshold value; and under the condition that the concentration index is less than or equal to the second preset concentration threshold, taking the product type of a second preset number of products to be released with the largest release proportion in a plurality of products to be released as the product type corresponding to the activity release product, wherein the products to be released comprise a plurality of historical release products of which the release proportion of the release products in the historical release activities is greater than or equal to the second preset release proportion threshold.

Example 16 provides the method of example 15, further comprising, in accordance with one or more embodiments of the present disclosure: and under the condition that the release ratios of released products in a plurality of historical release activities in the release activity set are all smaller than the second preset release ratio threshold value, taking the product type of the historical released product with the largest release ratio in the plurality of historical released products as the product type corresponding to the activity released product.

Example 17 provides the method of example 14, wherein determining a plurality of product types for the actively delivered product and an active budget ratio for the actively delivered product for each of the product types comprises: clustering a plurality of historical releasing activities in the releasing activity set to obtain a plurality of undetermined product types corresponding to the releasing activity set; determining a historical average consumption fraction for delivering each of the pending product types in a plurality of the historical delivery activities; and taking the historical average consumption proportion of the target undetermined product type with the historical average consumption proportion larger than or equal to a preset consumption proportion threshold value in the undetermined product types as the product type corresponding to the actively launched product, and taking the historical average consumption proportion of the target undetermined product type as the active budget proportion corresponding to the actively launched product.

In accordance with one or more embodiments of the present disclosure, example 18 provides a resource delivery apparatus, comprising: the system comprises a first scheme determining module, a second scheme determining module and a third scheme determining module, wherein the first scheme determining module is used for responding to the input of throwing intention information of a user and determining a plurality of to-be-thrown schemes from a plurality of preset throwing schemes; the evaluation value determining module is used for determining an evaluation value corresponding to each to-be-determined delivery scheme; the second scheme determining module is used for determining a target delivery scheme from the plurality of schemes to be delivered according to the evaluation value; and the releasing module is used for responding to the releasing request message input by the user and releasing the resources according to the target releasing scheme.

Example 19 provides a computer readable medium having stored thereon a computer program that, when executed by a processing apparatus, performs the steps of the method of any of examples 1-17, in accordance with one or more embodiments of the present disclosure.

Example 20 provides, in accordance with one or more embodiments of the present disclosure, an electronic device comprising: a storage device having at least one computer program stored thereon; at least one processing device configured to execute the at least one computer program in the storage device to implement the steps of the method of any of examples 1-17.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims. With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A resource delivery method, comprising:

determining an evaluation value corresponding to each to-be-released scheme;

2. The method of claim 1, wherein determining a plurality of pending placement plans from a plurality of preset placement plans in response to user input placement intent information comprises:

and taking a target preset launching scheme with the matching degree larger than or equal to a preset matching degree threshold value in the plurality of preset launching schemes as the scheme to be launched.

3. The method according to claim 2, wherein the delivery intention information includes a target scenario, a target industry, a target budget, and a target delivery time; the determining the matching degree corresponding to each preset putting scheme according to the putting intention information comprises:

for each preset delivery scheme, determining scene matching degree corresponding to the preset delivery scheme according to the target scene, determining industry matching degree corresponding to the preset delivery scheme according to the target industry, determining budget matching degree corresponding to the preset delivery scheme according to the target budget, determining time matching degree corresponding to the preset delivery scheme according to the target delivery time, and determining matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree and the time matching degree.

4. The method according to claim 3, wherein the determining the matching degree corresponding to the preset delivery scheme according to the scene matching degree, the industry matching degree, the budget matching degree, and the time matching degree comprises:

5. The method according to claim 1, wherein said determining an evaluation value corresponding to each of said pending delivery schemes comprises:

6. A method according to claim 1, wherein said determining a target delivery scheme from a plurality of said pending delivery schemes based on said rating value comprises:

taking the target pending delivery scheme as the target delivery scheme under the condition that the target pending delivery schemes comprise one;

and when the target pending delivery schemes comprise a plurality of target pending delivery schemes, polling the target pending delivery schemes to be used as the target delivery schemes.

7. A method according to claim 1, wherein prior to said determining a target delivery scheme from a plurality of said pending delivery schemes according to said rating value, said method further comprises:

determining whether a cache delivery scheme exists or not, wherein the cache delivery scheme comprises a delivery scheme generated in a preset time period before the current moment;

the determining a target delivery scheme from the plurality of pending delivery schemes according to the evaluation value comprises:

under the condition that the cache delivery scheme is determined to exist, determining a target to-be-determined delivery scheme from the to-be-determined delivery schemes according to the evaluation value;

and when the second weight value is smaller than a preset weight threshold value, polling to use the cache delivery scheme and the target pending delivery scheme as the target delivery scheme.

8. The method of claim 7, further comprising:

determining an evaluation value corresponding to the cache delivery scheme under the condition that the second weight value is greater than or equal to the preset weight threshold;

taking a delivery scheme with a high evaluation value in the cache delivery scheme and the target pending delivery scheme as the target delivery scheme;

and updating the cache delivery scheme to the preset delivery scheme.

9. Method according to any of claims 1-8, wherein said pre-set delivery profile is pre-generated by:

acquiring a plurality of historical delivery activities;

determining historical release attributes contained in each historical release activity, wherein the historical release attributes comprise historical industries, historical scenes, and historical release time and historical budget levels corresponding to the historical scenes;

dividing the plurality of historical release activities into a plurality of release activity sets according to the historical release attributes;

and determining an activity release product corresponding to the release activity set and an activity budget ratio corresponding to the activity release product for each release activity set, and determining a preset release scheme corresponding to the release activity set according to the activity release product and the activity budget ratio corresponding to the activity release product.

10. The method of claim 9, wherein the dividing the plurality of historical placement activities into a plurality of placement activity sets according to the historical placement attributes comprises:

and taking the target historical releasing activities with the same historical releasing attributes in the plurality of historical releasing activities as the releasing activity set.

11. The method of claim 9, wherein determining an active impression product for the impression activity set and an active budget for the active impression product comprises:

determining the product type corresponding to the actively launched product according to the product quantity;

12. The method of claim 11, wherein said determining the number of products released for the activity corresponding to the set of released activities comprises:

determining a concentration index corresponding to the putting activity set according to the number ratios;

13. The method of claim 12, wherein determining the product quantity of the product released for the activity corresponding to the set of released activities according to the concentration index comprises:

determining the number of the products of the activity launched product corresponding to the launched activity set to be one under the condition that the concentration index is greater than a first preset concentration threshold;

14. The method according to claim 12, wherein said determining a product type corresponding to the actively placed product based on the product quantity comprises:

and under the condition that the number of the products of the activity released products is multiple, determining a plurality of product types corresponding to the activity released products and an activity budget ratio corresponding to the activity released products of each product type.

15. The method of claim 14, wherein the determining the product type corresponding to the actively placed product comprises:

and under the condition that the concentration index is less than or equal to the second preset concentration threshold, taking the product type of a second preset number of products to be released with the largest release proportion in a plurality of products to be released as the product type corresponding to the activity release product, wherein the products to be released comprise a plurality of historical release products of which the release proportion of the release products in the historical release activities is greater than or equal to the second preset release proportion threshold.

16. The method of claim 15, further comprising:

and under the condition that the releasing ratios of released products in a plurality of historical releasing activities in the releasing activity set are all smaller than the second preset releasing ratio threshold value, taking the product type of the historical released product with the largest releasing ratio in the plurality of historical released products as the product type corresponding to the active released product.

17. The method of claim 14, wherein determining an active budget proportion for a plurality of product types for the active delivery product and for each of the product types for the active delivery product comprises:

clustering a plurality of historical release activities in the release activity set to obtain a plurality of undetermined product types corresponding to the release activity set;

determining a historical average consumption fraction for delivering each of the pending product types in a plurality of the historical delivery activities;

and taking the historical average consumption proportion of the target undetermined product type with the historical average consumption proportion larger than or equal to a preset consumption proportion threshold value in the undetermined product types as a product type corresponding to the activity released product, and taking the historical average consumption proportion of the target undetermined product type as an activity budget proportion corresponding to the activity released product.

18. A resource delivery apparatus, comprising:

19. A computer-readable medium, on which a computer program is stored, characterized in that the program, when being executed by processing means, carries out the steps of the method of any one of claims 1-17.

20. An electronic device, comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to carry out the steps of the method according to any one of claims 1 to 17.