CN114764703A - Characteristic value transfer method and related device - Google Patents

Abstract

The embodiment of the application discloses a characteristic value transfer method and a related device, at least relates to a computer vision technology or a voice technology in artificial intelligence, and aims at completing a target characteristic value transfer event by a target user through a target Internet of things terminal, the target Internet of things terminal determines a first social account number of the target user in a social platform according to identity information of the target user, after the transfer result of the target characteristic value transfer event is determined through the first social account number, if it is determined that a second social account number which is in an association relationship with the first social account number completes at least one characteristic value transfer event through the target Internet of things terminal, characteristic value feedback information is displayed to indicate that feedback content is pushed to the first social account number and the second social account number, so that the target user and social friends thereof are encouraged to complete the characteristic value transfer event through the target Internet of things terminal again, the payment method for completing the characteristic value transfer event by using the terminal of the Internet of things is effectively popularized through social relations.

Description

Characteristic value transfer method and related device

Technical Field

The present application relates to the field of data processing, and in particular, to a method and a related apparatus for transferring a feature value.

Background

Along with the development of the internet of things, electronic payment can be realized on the basis of the internet of things terminal, and when a user goes out for shopping, the user can directly complete payment through the internet of things terminal provided by a merchant without carrying or using a mobile phone of the user.

However, the current payment method through the internet of things terminal is single, and the competitiveness of the traditional electronic payment method is difficult to highlight, so that the popularization of the internet of things payment is not facilitated.

Disclosure of Invention

In order to solve the technical problem, the application provides a characteristic value transfer method and a related device, which are used for solving the problem that a payment mode for completing a characteristic value transfer event by using an internet of things terminal is not beneficial to popularization.

The embodiment of the application discloses the following technical scheme:

in one aspect, the present application provides a feature value transfer method, including:

acquiring identity information of a target user in a target characteristic value transfer event through a target Internet of things terminal;

determining a first social account number of the target user in a social platform according to the identity information;

after the transfer result of the target characteristic value transfer event is determined according to the first social account, if the first social account is determined to be associated with a second social account in the social platform, characteristic value feedback information corresponding to the target characteristic value transfer event is displayed through the target internet of things terminal, the second social account is a social account of which at least one characteristic value transfer event is completed through the target internet of things terminal, and the characteristic value feedback information is used for identifying that feedback contents are pushed by the first social account and the second social account.

In another aspect, the present application provides a method for feature value transfer, including:

acquiring identity information sent by a target Internet of things terminal, wherein the identity information is determined according to a target user in a target characteristic value transfer event;

determining a first social account number of the target user in a social platform and a social account number set of the first social account number with an association relation on the social platform according to the identity information;

after the first social account number is returned to the target Internet of things terminal, if the target characteristic value transfer event is determined to pass through the target Internet of things terminal to obtain a transfer result, determining a second social account number which passes through the target Internet of things terminal to complete at least one characteristic value transfer event from the social account number set;

and pushing feedback contents to the first social contact account and the second social contact account, and returning characteristic value feedback information to the target Internet of things terminal, wherein the characteristic value feedback information is used for identifying a pushing result of the feedback contents.

In another aspect, the present application provides a feature value transfer apparatus, including: the device comprises an acquisition unit, a determination unit and a display unit;

the acquisition unit is used for acquiring the identity information of the target user in the target characteristic value transfer event through the target Internet of things terminal;

the determining unit is used for determining a first social account of the target user in a social platform according to the identity information;

the display unit is configured to, after determining a transfer result of the target characteristic value transfer event according to the first social account, if it is determined that the first social account is associated with a second social account in the social platform, display, by the target internet of things terminal, characteristic value feedback information corresponding to the target characteristic value transfer event, where the second social account is a social account for which at least one characteristic value transfer event is completed by the target internet of things terminal, and the characteristic value feedback information is used to identify that the first social account and the second social account are pushed with feedback content.

In another aspect, the present application provides a feature value transfer apparatus, including: the device comprises an acquisition unit, a determination unit, a pushing unit and a returning unit;

the acquiring unit is used for acquiring identity information sent by a target Internet of things terminal, and the identity information is determined according to a target user in a target characteristic value transfer event;

the determining unit is used for determining a first social account of the target user in a social platform and a social account set of the first social account having an association relationship on the social platform according to the identity information; after the first social account is returned to the target Internet of things terminal, if the target characteristic value transfer event is determined to obtain a transfer result through the target Internet of things terminal, determining a second social account which completes at least one characteristic value transfer event through the target Internet of things terminal from the social account set;

the pushing unit is used for pushing feedback content to the first social account and the second social account;

the return unit is configured to return characteristic value feedback information to the target internet of things terminal, where the characteristic value feedback information is used to identify a push result of the feedback content.

In another aspect, the present application provides a computer device comprising a processor and a memory:

the memory is used for storing program codes and transmitting the program codes to the processor;

the processor is configured to perform the method of the above aspect according to instructions in the program code.

In another aspect, the present application provides a computer-readable storage medium for storing a computer program, where the computer program is configured to execute the method according to the foregoing aspect.

In another aspect, embodiments of the present application provide a computer program product or a computer program, which includes computer instructions stored in a computer-readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the method of the above aspect.

According to the technical scheme, the target characteristic value transfer event is completed by the target user through the target internet of things terminal, the target internet of things terminal determines a first social account number of the target user in the social platform according to the identity information of the target user, and after the transfer result of the target characteristic value transfer event is determined through the first social account number, whether the social account number which has completed at least one characteristic value transfer event through the target internet of things terminal exists in the social relationship of the first social account number needs to be determined, namely the target internet of things terminal belongs to an old user using the target internet of things terminal. If it is determined that the second social contact account in the social relationship of the first social contact account is an old user, characteristic value feedback information can be displayed on the target internet of things terminal to indicate that feedback content is pushed to the first social contact account and the second social contact account. The method for pushing the feedback content based on the social relationship of the user in the characteristic value transfer event encourages the target user to continue to complete the characteristic value transfer event through the target internet of things terminal based on the feedback content, and encourages the user corresponding to the second social account based on the feedback content pushed together with the social relationship, namely, the social friend of the target user completes the characteristic value transfer event through the target internet of things terminal again, and even the target user and the social friend of the target user are more interested in promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal based on the social relationship, so that the effect of promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal through the social relationship is effectively achieved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a schematic view of an application scenario of a feature value transfer method provided in an embodiment of the present application;

fig. 2 is a signaling interaction diagram of a feature value transfer system according to an embodiment of the present application;

fig. 3 is a schematic diagram of a social account interaction pattern provided in an embodiment of the present application;

fig. 4 is a schematic diagram illustrating an architecture of a feature value transfer system according to an embodiment of the present application;

fig. 5 is a schematic diagram of a characteristic value transfer apparatus according to an embodiment of the present application;

fig. 6 is a schematic diagram of a characteristic value transfer apparatus according to an embodiment of the present application;

fig. 7 is a schematic structural diagram of a server according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a terminal device according to an embodiment of the present application.

Detailed Description

Embodiments of the present application are described below with reference to the accompanying drawings.

In view of the fact that the payment mode based on the terminal of the internet of things is single in the related art and not beneficial to popularization of the payment mode, the application provides a characteristic value transfer method and a related device, and the method and the device are used for popularizing the payment mode for completing a characteristic value transfer event based on the terminal of the internet of things.

The characteristic value transfer method provided by the embodiment of the application is realized based on Artificial Intelligence (AI), which is a theory, method, technology and application system for simulating, extending and expanding human Intelligence by using a digital computer or a machine controlled by the digital computer, sensing the environment, acquiring knowledge and obtaining the best result by using the knowledge. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that can react in a manner similar to human intelligence. Artificial intelligence is the research of the design principle and the realization method of various intelligent machines, so that the machines have the functions of perception, reasoning and decision making.

The artificial intelligence technology is a comprehensive subject and relates to the field of extensive technology, namely the technology of a hardware level and the technology of a software level. The artificial intelligence infrastructure generally includes technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The artificial intelligence software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning and the like.

In the embodiment of the present application, the artificial intelligence technology mainly involved includes computer vision technology, speech technology, and other directions. For example, the present invention may relate to Image Processing (Image Processing) in Computer Vision Technology (CV), Image Recognition (IR), face recognition (face recognition), other Biometric Identification Technology (BIT), and the like, and may also relate to voice recognition, voiceprint recognition, and the like in Speech Technology (Speech Technology).

The characteristic value transfer method provided by the application can be applied to the characteristic value transfer equipment with data processing capacity, such as terminal equipment or a server. The method can be independently executed by the terminal equipment, can also be independently executed by the server, can also be applied to a network scene of communication between the terminal equipment and the server, and can be executed by the cooperation of the terminal equipment and the server. The terminal equipment can be a smart phone, a desktop computer, a notebook computer, a tablet computer, internet of things equipment and the like; the server may be understood as an application server or a Web server, and in actual deployment, the server may be an independent server or a cluster server.

The feature value transfer device may be capable of computer vision techniques. Computer Vision technology (CV) is a science for researching how to make a machine "see", and further refers to that a camera and a Computer are used to replace human eyes to perform machine Vision such as identification, tracking and measurement on a target, and further image processing is performed, so that the Computer processing becomes an image more suitable for human eyes to observe or is transmitted to an instrument to detect. As a scientific discipline, computer vision research-related theories and techniques attempt to build artificial intelligence systems that can capture information from images or multidimensional data. Computer vision technologies generally include image processing, image recognition, image semantic understanding, image retrieval, OCR, video processing, video semantic understanding, video content/behavior recognition, three-dimensional object reconstruction, 3D technologies, virtual reality, augmented reality, synchronous positioning, map construction, and other technologies, and also include common biometric technologies such as face recognition and fingerprint recognition.

The feature value transfer apparatus may be voice technology capable. Key technologies for Speech Technology (Speech Technology) are automatic Speech recognition Technology (ASR) and Speech synthesis Technology (TTS), as well as voiceprint recognition Technology. The computer can listen, see, speak and feel, and the development direction of the future human-computer interaction is provided, wherein the voice becomes one of the best viewed human-computer interaction modes in the future.

In the feature value transfer method provided by the embodiment of the application, the adopted artificial intelligence model mainly relates to technologies such as face recognition, other biological feature recognition, voice recognition and voiceprint recognition to recognize the identity information of the target user, so as to obtain the first social account number of the target user in the social platform.

In order to facilitate understanding of the technical scheme of the present application, the following describes the characteristic value transfer method provided in the embodiment of the present application with an internet of things device as a characteristic value transfer device in combination with an actual application scenario.

Referring to fig. 1, fig. 1 is a schematic view of an application scenario of a feature value transfer method provided in an embodiment of the present application. In the actual application scenario, the target user uses the target internet of things terminal 100 to complete a feature value transfer event. The characteristic value transfer event is an event that the target user transfers the characteristic value of the target user to other users. The target internet of things terminal 100 is an internet of things device belonging to a merchant in the target characteristic value transfer event, and can complete the characteristic value transfer event by collecting face information of a target user.

In the event of the transfer of the target characteristic value, the tee is subjected to face brushing payment through the target internet of things terminal 100, and the target internet of things terminal 100 acquires identity information of the tee. The identity information is information that can identify an individual identity, such as face information, fingerprint information, an identification number, and the like. For example, in the application scenario shown in fig. 1, the identity information is face information, and the target internet of things terminal 100 collects the face information of three pages through a camera provided therein.

After the face information of Zusanli is acquired, the target internet of things terminal 100 determines that the first social account number of Zusanli in the social platform is Zusanli according to the face information of Zusanli, and displays corresponding information in a display interface 101 of the target internet of things terminal 100, namely that the target user displayed on the display interface 101 is Zusanli, and the first social account number corresponding to Zusanli is Zusanli, so that the Zusanli can be verified.

The first social account is an account used by a target user for logging in a social platform, the transfer of the characteristic value can be realized through the first social account, for example, the characteristic value in Zusangthree is transferred to a social account of a merchant in the social platform in a target characteristic value transfer event, the social relationship of the target user can be embodied through the first social account, for example, Zusangfour and Lisifour are social friends, the social account of Lisifour is Lisifour, and Zusangthree can send a message to Lisifour through Zusangthree so as to realize communication with Lisifour.

After the transfer result of the target characteristic value transfer event is determined through the first social account, for example, after a prompt of successful payment is displayed on the display interface 101, it can be determined whether there is a social account that has completed at least one characteristic value transfer event through the target internet of things terminal 100 in the social relationship of the first social account, that is, the social account belongs to an old user using the target internet of things terminal 100.

If it is determined that the second social contact account number in the social relationship of the first social contact account number is an old user, characteristic value feedback information can be displayed on the target internet of things terminal 100, wherein the characteristic value feedback information is used for identifying that the first social contact account number and the second social contact account number are pushed feedback contents, and the feedback contents can be identity labels, coupons, achievement medals, ranking and the like, and can encourage the user to promote contents paid based on the target internet of things terminal device.

For example, in the application scenario shown in fig. 1, the feature value feedback information corresponding to the target feature value transfer event is a coupon issued to the first social account and the second social account, that is, the third social account and the fourth social account of the old user who has an association with the third social account and the fourth social account of the target user are displayed on the display interface 101.

The method for pushing the feedback content based on the social relationship of the user in the characteristic value transfer event encourages the target user to continue to complete the characteristic value transfer event through the target internet of things terminal based on the feedback content, and encourages the user corresponding to the second social account based on the feedback content pushed together with the social relationship, namely, the social friend of the target user completes the characteristic value transfer event through the target internet of things terminal again, and even the target user and the social friend of the target user are more interested in promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal based on the social relationship, so that the effect of promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal through the social relationship is effectively achieved.

Referring to fig. 2, fig. 2 is a signaling interaction diagram of a feature value transfer system according to an embodiment of the present application. As shown in fig. 2, the characteristic value transfer system includes a target internet of things terminal and a server as the characteristic value transfer device, where the target internet of things terminal mainly obtains identity information, displays characteristic value feedback information, and the like, and the server mainly determines a first social account number and a second social account number, and pushes feedback content, and the like. The following describes in detail an interaction process between a target internet of things terminal and a server.

S201: and acquiring the identity information of the target user in the target characteristic value transfer event through the target Internet of things terminal.

With The development of electronic payment technology, a user can complete a characteristic value transfer event by adopting payment modes such as code scanning payment and face brushing payment through an Internet of Things (IoT) terminal. The characteristic value transfer event is that the target user transfers the characteristic value of the target user to other users, the target user is a user who transfers the characteristic value, and the other users are users who receive the characteristic value transferred by the target user, for example, the user can be a merchant subject, a personal subject, and the like. For example, the process that the user B scans the payment code of the user a through the internet of things terminal, so that the user a pays the 5 yuan to the user B can be regarded as a characteristic value transfer event, wherein the user a is a target user, and the user B is another user.

Taking a feature value transfer event as an example, in the target feature value transfer event, the target user completes the feature value transfer event through the target internet of things terminal. The target Internet of things terminal can acquire identity information of a target user so as to identify the target user. The identity information is information that can identify an individual identity, such as face information, fingerprint information, iris information, an identification number, and the like.

The target internet of things terminal can acquire the identity information of a target user by using the identity information acquisition device, and the identity information acquisition device can be a camera capable of acquiring face information, a fingerprint sensor capable of acquiring fingerprint information, a receiver capable of acquiring voiceprint information and the like. The identity acquisition device may be integrated in the terminal device, or may be independent of the terminal device, which is not specifically limited in this application. For example, a 3D camera may be installed in the terminal device, the 3D camera is different from a conventional camera, and software and hardware related to a living body are added, so that not only RGB (red, green, and blue) image streams can be output, but also information related to the target user, such as a depth image stream, can be output, and the subsequent identification of the identity information of the target user is more accurate, thereby improving the security of the identification of the identity information of the target user.

And after the target Internet of things terminal acquires the identity information of the target user in the target characteristic value transfer event, the identity information of the target user is sent to the server.

S202: the server acquires identity information sent by the target Internet of things terminal.

S203: the server determines a first social account number of the target user in the social platform and a social account number set of the first social account number with an association relation on the social platform according to the identity information.

The social platform is a platform for helping users to interact with each other, such as an environment provided by a chat application. The social account is used for logging in a social platform, carrying out social interaction and the like.

The social relationship of the user in the social platform can be embodied through the social account, for example, the social account can communicate with social friends such as friends, colleagues, family members and the like in the social platform. The characteristic value transfer event can be completed through the social account number, for example, when a user goes to a merchant for shopping, the user conducts code scanning payment through the social account number of the user when paying for account, and the social account number can be bound with a bank card and the like of the user, so that the characteristic value transfer event is completed.

Taking one of the multiple users, that is, taking the target user as an example, the target user registers a first social account in the social platform, where the first social account belongs to the target user, and according to the identity information of the target user, a first social account of the target user in the social platform and a social account set of the first social account having an association relationship in the social platform can be determined.

The association relationship refers to an association condition between social accounts capable of social interaction in the social platform, for example, if the social account a and the social account B are in a friend relationship in the chat software, the social account a and the social account B have an association relationship. For another example, the social account C focuses on the social account D, and the related information of the social account D can be obtained through the social account C, so that the social account C and the social account D have an association relationship. The first social account and the social account set with the association relationship can be socially communicated in a social platform in a mode of sending chat messages, pictures, video expressions and the like, and the social account set embodies the social relationship of the first social account.

It should be noted that the social account set may be one social account or multiple social accounts, which is not specifically limited in the present application.

S204: and the server returns the first social account to the target Internet of things terminal.

S205: and the target Internet of things terminal determines a first social account number of the target user in the social platform according to the identity information.

After the target Internet of things terminal obtains the first social account returned by the server, the target Internet of things terminal determines the first social account of the target user in the social platform.

After the target internet of things terminal determines the first social account, the first social account can be displayed so that the target user can view the first social account. For example, if there are multiple first social account numbers returned by the server, the target user may select one of the multiple first social account numbers, so that it is ensured that the target feature value transfer event can be completed smoothly, and the security of the feature value transfer process is improved.

S206: and if the server determines that the target characteristic value transfer event obtains a transfer result through the target Internet of things terminal, determining a second social account number of which the characteristic value transfer event is completed at least one time through the target Internet of things terminal from the social account number set.

After the server returns the first social account to the target internet of things terminal, a transfer result of the target characteristic value transfer event may be determined, for example, the target user confirms that the first social account belongs to his/her own social account through the target internet of things terminal, and the server may transfer the characteristic value belonging to the first social account to the social accounts of the other users to complete the target characteristic value transfer event. The transfer result of the target feature value transfer event may be payment success, payment failure, payment timeout, and the like, which is not specifically limited in this embodiment of the present application.

If it is determined that the target characteristic value transfer event is obtained through the target internet of things terminal, that is, after the target user completes the target characteristic value transfer event through the target internet of things terminal, a second social account can be determined in the social relationship of the first social account, that is, from the social account set, the second social account is a social account for which at least one characteristic value transfer event is completed through the target internet of things terminal, that is, a user corresponding to the second social account is an old user who has used the target internet of things terminal.

S207: the server pushes feedback contents to the first social contact account and the second social contact account, and returns characteristic value feedback information to the target Internet of things terminal.

In order to promote a payment mode for completing a characteristic value transfer event through an internet of things terminal, a server can push feedback contents to a first social account and a second social account which complete the characteristic value transfer event on the same internet of things terminal, namely a target internet of things terminal.

The feedback content is content for encouraging the user to promote the payment mode of completing the characteristic value transfer event through the internet of things terminal device, and for example, the feedback content may be an identity tag, a coupon, a achievement medal, a ranking and the like, so that the target user and the user corresponding to the second social account are encouraged to continue to promote the payment mode of completing the characteristic value transfer event through the target internet of things terminal based on the feedback content.

According to whether the target user is a new user or not, the following two situations exist, and the corresponding popularization effects in different situations are different. The following description will be made separately.

The first condition is as follows: the target user is a new user.

If the target user is a new user, that is, the target user never completes the feature value transfer event on the target internet of things terminal, the target user may not know the fact that the feature value transfer event can be completed without carrying or using a mobile phone of the target user through the target internet of things terminal, or the user is reluctant to complete the feature value transfer event through the target internet of things terminal due to the lack of security for a new technology for completing the feature value transfer event through the internet of things terminal.

In order to encourage the new user to use the Internet of things terminal to complete the characteristic value transfer event, the new user can be pulled to use the Internet of things terminal to complete the characteristic value transfer event through the old user based on the social relationship, so that the new user can know the characteristic value transfer mode through the old user, and the anxiety of the new user on new technology is eliminated.

The first social account is associated with the second social account on the social platform, the target user corresponding to the first social account is a new user, and the user corresponding to the second social account is an old user. The target user completes the target characteristic value transfer event through the target internet of things terminal, and the target user may be promoted by an old user, namely the user corresponding to the second social account, to a great extent. In order to encourage the target user and the user corresponding to the second social account to continue to complete the feature value transfer event through the target internet of things terminal, the server may push feedback content to the first social account and the second social account.

Even if the target characteristic value transfer event is completed by the target internet of things terminal by a user who is not the user promotion target user corresponding to the second social account, the feedback content is pushed to the first social account and the second social account, so that the first social account and the second social account can know that the feedback content can be obtained by promoting the characteristic value transfer mode, and the first social account and the second social account can be encouraged to be more interested in promoting the payment mode of completing the characteristic value transfer event by using the internet of things terminal based on the social relationship.

Case two: the target user is an old user.

If the target user is an old user, the target user at least completes a characteristic value transfer event through the target Internet of things terminal. In order to encourage the target user and the user corresponding to the second social account to continue to use the target internet of things terminal to complete the feature value transfer event, the server may push feedback content to the first social account and the second social account.

The first social account and the second social account are associated, namely the target user and the user corresponding to the second social account are social friends and are old users relative to the target internet of things terminal, after the server pushes feedback content for the target user and the user corresponding to the second social account, the user corresponding to the target user and the user corresponding to the second social account are encouraged to continue to complete the characteristic value transfer event through the target internet of things terminal based on the feedback content, the user stickiness of the old user is improved, even the old user is more interested in continuously popularizing and using the internet of things terminal to complete the payment mode of the characteristic value transfer event based on the social relationship, and therefore the effect of popularizing the payment mode of using the internet of things terminal to complete the characteristic value transfer event through the social relationship is effectively achieved.

After the server pushes feedback content to the first social account and the second social account, the server returns characteristic value feedback information to the target internet of things terminal, wherein the characteristic value feedback information is used for identifying a pushing result of the feedback content, and the feedback content is pushed to the first social account and the second social account.

S208: and the target Internet of things terminal displays the characteristic value feedback information corresponding to the target characteristic value transfer event.

After the target internet of things terminal determines the transfer result of the target characteristic value transfer event according to the first social contact account, if the first social contact account is determined to be associated with the second social contact account in the social contact platform, characteristic value feedback information corresponding to the target characteristic value transfer event is displayed through the target internet of things terminal.

According to the technical scheme, the target characteristic value transfer event is completed through the target internet of things terminal by the target user, the target internet of things terminal determines a first social contact account number of the target user in the social contact platform according to the identity information of the target user, and after the transfer result of the target characteristic value transfer event is determined through the first social contact account number, whether the social contact account number which has completed at least one characteristic value transfer event through the target internet of things terminal exists in the social contact relation of the first social contact account number needs to be determined, namely the target user belongs to an old user using the target internet of things terminal. If it is determined that the second social contact account in the social contact relationship of the first social contact account is an old user, the characteristic value feedback information can be displayed on the target internet of things terminal to indicate that feedback content is pushed to the first social contact account and the second social contact account. The method for pushing the feedback content based on the social relationship of the user in the characteristic value transfer event encourages the target user to continue to complete the characteristic value transfer event through the target internet of things terminal based on the feedback content, and encourages the user corresponding to the second social account based on the feedback content pushed together with the social relationship, namely, the social friend of the target user completes the characteristic value transfer event through the target internet of things terminal again, and even the target user and the social friend of the target user are more interested in promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal based on the social relationship, so that the effect of promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal through the social relationship is effectively achieved.

In order to enable more users to use the target internet of things terminal to complete the feature value transfer event, the old users can be promoted to promote social friends to complete the feature value transfer event through the target internet of things terminal based on social relations in various ways, and the two ways are taken as examples and explained below.

The first method is as follows: continuously popularizing encouragement.

After the target characteristic value transfer event is transferred through the target internet of things terminal, the server determines a continuous transfer count value of the target internet of things terminal corresponding to the second social account, wherein the continuous transfer count value is used for identifying that the second social account completes the latest characteristic value transfer event through the target internet of things terminal, namely after the second social account completes the last characteristic value transfer event in the characteristic value transfer event through the target internet of things terminal, the social account related to the second social account in the social platform also continuously completes the times of the characteristic value transfer event through the target internet of things terminal.

The following are four users: the continuous transfer counting is explained by taking the example that one characteristic value transfer event is finished at the target internet of things terminal by Zhang III, Li IV, Wang V and Zhao VI in sequence respectively.

The second social account number corresponds to Zusan of the user, Zusan has social friends of Li four and Wang five in the social platform, namely the second social account number has an association with the social account number of Li four and the social account number of Wang five in the social platform, and the social account number of Zhao six has no association with the second social account number.

And Zhang III goes to the merchant for shopping, the merchant has a target Internet of things terminal, and the Zhang III transfers the characteristic value in the second social account number to the social account number of the merchant through the target Internet of things terminal, so that a characteristic value transfer event is completed. If the next characteristic value transfer event is the latest characteristic value transfer event completed by Zhang triplet through the target Internet of things terminal, and after the characteristic value transfer event is completed by Zhang triplet, the social account number of Liqu also completes the next characteristic value transfer event through the target Internet of things terminal, for the target Internet of things terminal, the payment processes of Zhang triplet and Liqu are continuous, no other user uses the terminal to complete the characteristic value transfer event in the middle, and therefore the continuous transfer count value is 1. Similarly, after the lee finishes the feature value transfer event, the social account number of wang five also finishes the feature value transfer event through the target internet of things terminal, and at this time, the continuous transfer count value is 2.

If the characteristic value transfer event is completed by the fifth Wang, the social account number of Zhao six completes the characteristic value transfer event once through the target Internet of things terminal, but the social account number of Zhao six is not associated with the second social account number, and at the moment, counting is finished for the continuous transfer counting value of the second social account number. The process can be repeated for the next continuous transition count value recount, which is not described in detail herein.

If the continuous transfer count value reaches the first response threshold value based on the target feature value transfer event, the user corresponding to the second social account promotes the social friend based on the social relationship to use the target internet of things terminal to complete the feature value transfer event by a certain number of people, in order to confirm the contribution of the user corresponding to the second social account to completing the feature value transfer event promotion through the target internet of things terminal, the user corresponding to the second social account is encouraged to continue promotion, and the foregoing S207 may be executed.

It should be noted that, the embodiment of the present application does not specifically limit the specific value of the first response threshold, and a person skilled in the art can set the value according to actual needs.

In the continuous promotion and encouragement mode, if the user corresponding to the second social contact account wants to obtain feedback content, the user needs to promote the social friend to continuously complete the continuous transfer value of the characteristic value transfer event on the target internet of things terminal to reach a first response threshold, and the user corresponding to the second social contact account can make more effort to promote based on the social relationship, so that the continuous promotion and encouragement mode not only enables the user corresponding to the second social contact account to continue to complete the characteristic value transfer event on the target internet of things terminal, but also promotes more users to complete the characteristic value transfer event on the target internet of things terminal based on the social relationship.

As a possible implementation manner, in order to encourage the user to continue to promote and use the target internet of things terminal to complete the characteristic feature value event, the feedback content may be pushed not only to the second social account and the first social account, but also to the second social account and the first target account set.

The first target account set comprises social accounts involved in a characteristic value transfer event corresponding to a continuous transfer count value. It is understood that the first set of target accounts includes not only the first social account, but also other users promoted by the second social account. At this time, the characteristic value feedback information is used to identify that the second social account and the first target account set are pushed with feedback content.

In addition to pushing feedback content to the old user and the target user corresponding to the second social account, the feedback content can be pushed to other users in the feature value transfer events corresponding to the continuous transfer count values, so that not only can more users be encouraged to continue completing the feature value transfer events through the target internet of things terminal, but also users receiving the feedback content can be more interested in popularizing the feature value transfer events through the target internet of things terminal based on the social relationship.

It should be noted that, the feature value feedback information corresponding to each feature value transfer event in the feature value transfer events corresponding to the continuous transfer count values may be the same or different, and this is not specifically limited in this application.

The second method comprises the following steps: accumulating the promotion encouragement.

After the target characteristic value transfer event is transferred through the target internet of things terminal, the server determines a cumulative transfer count value of the target internet of things terminal corresponding to the second social contact account, wherein the cumulative transfer count value is used for identifying the number of times that the second social contact account completes the characteristic value transfer event through the target internet of things terminal and the social contact account associated with the second social contact account completes the characteristic value transfer event through the target internet of things terminal in the social contact platform.

It should be noted that the feature value transfer event completed by the second social account through the target internet of things terminal may be multiple times, and the accumulated transfer count value may be calculated from any one feature value transfer event, which is not specifically limited in this application.

Continuing in "way one: for example, if after completing the feature value transfer event, the sixth user continues to complete the feature value transfer event on the target internet of things terminal by using the social account of the fifth user, wherein the social account of the seventh user and the second social account have an association in the social platform. Although the payment process of wang five and qian seven is discontinuous for the target internet of things terminal, and cannot continue to add 1 to the continuous transfer count value, the user who is promoted based on the social relationship by the user corresponding to the second social account number can continue to be counted by the accumulated transfer count value, so that after qian seven completes the next feature value transfer event, the accumulated transfer count value is 3, and the former two accumulated transfer value respectively contribute to lie four and wang five.

If the accumulated transfer count value reaches the second response threshold value based on the target feature value transfer event, the user corresponding to the second social account promotes the social friend based on the social relationship to use the target internet of things terminal to complete the feature value transfer event by a certain number of people, and in order to confirm the contribution of the user corresponding to the second social account to completing the feature value transfer event promotion through the target internet of things terminal, the user corresponding to the second social account is encouraged to continue to promote, and the foregoing S207 may be executed.

It should be noted that, the embodiment of the present application does not specifically limit the specific value of the second response threshold, and a person skilled in the art can set the value according to actual needs.

In the accumulated promotion encouraging mode, the user corresponding to the second social contact account can continuously promote the social friend to complete the characteristic value transfer event through the target internet of things terminal, the user corresponding to the second social contact account is not required to continuously promote the user, the pressure of the user corresponding to the second social contact account on promotion is not increased, and the user can be promoted more interestingly.

As a possible implementation manner, in order to encourage the user to continue to promote and use the target internet of things terminal to complete the characteristic feature value event, the feedback content may be pushed not only to the second social account and the first social account, but also to the second social account and the second target account set.

And the second target account number set comprises social account numbers involved in the characteristic value transfer event corresponding to the accumulated transfer count value. It is understood that the second set of target accounts includes not only the first social account, but also other users promoted by the second social account. At this time, the characteristic value feedback information is used to identify that the second social account and the second target account set are pushed with feedback content.

In addition to pushing feedback content to the old user and the target user corresponding to the second social account, the feedback content can be pushed to other users in the feature value transfer event corresponding to the accumulated transfer count value, so that more users can be encouraged to continue completing the feature value transfer event through the target internet of things terminal, and users receiving the feedback content can be more interested in popularizing the feature value transfer event through the target internet of things terminal based on the social relationship.

It should be noted that, after the user completes the feature value transfer event at the internet of things terminal for the first time, the social account corresponding to the user is associated with the internet of things terminal, for example, the social account corresponding to the user has a unique corresponding relationship with a string Serial Number (SN) of the internet of things terminal.

The target internet of things terminal can be one of a plurality of internet of things terminals, and can also be each of the plurality of internet of things terminals belonging to the same position area.

For example, stores of the merchant a and the merchant B respectively have three internet of things terminals, and the target internet of things terminal may be one of the six internet of things terminals. If the three internet of things terminals of the merchant a belong to the same location area, the target internet of things terminal may be each of the three internet of things terminals of the merchant a. If the business A and the business B jointly market, so that the six Internet of things terminals belong to the same position area, each of the six Internet of things terminals is a target Internet of things terminal.

The following describes the association between the social account and the internet of things terminal according to different forms of the target internet of things terminal.

When the target internet of things terminal is one of the plurality of internet of things terminals, if the user corresponding to the second social account number completes the first eigenvalue transfer event through the internet of things terminal a, the second social account number has a unique corresponding relationship with the SN of the internet of things terminal a, and similarly, if the user corresponding to the second social account number completes the first eigenvalue transfer event through the internet of things terminal B, the second social account number has a unique corresponding relationship with the SN of the internet of things terminal B, and so on. Different internet of things terminals and the second social contact account have different corresponding relations, and the corresponding continuous transfer count value and the corresponding accumulated transfer count value are independent of each other, so that the server can count conveniently.

When the target internet of things terminal is each of the plurality of internet of things terminals belonging to the same location area, the SN of each of the internet of things terminals of the location area is the same, that is, all the internet of things terminals belonging to the location area share one SN. Any one internet of things terminal in the position area used by the target user to complete the characteristic value transfer event can be the same as or different from the internet of things terminal for completing the characteristic value transfer of the second social contact account, as long as the internet of things terminals used by the target user and the internet of things terminal belong to the same position area, the SNs of the internet of things terminals belonging to the same position area have corresponding relations with the second social contact account, and the internet of things terminals corresponding to the same SN can count together based on the target characteristic value transfer event.

Or each internet of things terminal in the location area is provided with a SN, the SNs of the internet of things terminals in the same location area are placed in the same set, the set and the second social account number have a corresponding relationship, and each internet of things terminal in the set can count based on a target characteristic value transfer event. Therefore, when the merchant has the multiple internet of things terminals, the user can complete the characteristic value transfer event through any one of the multiple internet of things terminals belonging to the same location area, namely the merchant without being bound to one specific internet of things terminal of the merchant, so that the experience of the user is improved.

Even when multiple merchants are in alliance, multiple internet of things terminals belonging to multiple merchants can be set to belong to the same location area, so that the multiple internet of things terminals of the multiple merchants have corresponding relations with a second social contact account, counting can be carried out on the basis of target characteristic value transfer events, the number and coverage range of the internet of things terminals counted together are increased, the popularization difficulty of users corresponding to the second social contact account is reduced, and users corresponding to the second social contact account are more willing to popularize the characteristic value transfer events through the target internet of things terminals on the basis of the social relation.

As a possible implementation manner, in order to increase the drainage amount, more new users can use the target internet of things terminal to complete the feature value transfer event, it can be limited that all users promoted by the old user corresponding to the second social account based on the social relationship are new users to count, that is, only if all users corresponding to the first target account or the second target account are new users, the continuous transfer count value and the cumulative transfer count are correspondingly increased, so that more users are attracted to use the target internet of things terminal to complete the feature value transfer event, and the effect of promoting the payment manner for completing the feature value transfer event by using the internet of things terminal through the social relationship is increased.

As a possible implementation manner, different feedback contents can be used to encourage the target user and the user corresponding to the second social account to promote more social friends to use the target internet of things to complete the feature value transfer event. Three methods are described below as examples.

In the first method, different feedback contents are set according to different gradients of the continuous transition count value or the accumulated transition count value. For example, if the feedback content is a coupon, the eigenvalue value corresponding to the coupon can be increased as the number of people promoted by the old user increases.

In the second mode, different feedback contents are set according to different promotion modes adopted by users corresponding to the second social contact account. For example, if the feedback content is an identity tag, if the user corresponding to the second social account uses "method one: the method includes the steps of continuously promoting and encouraging, pushing a continuous promotion reach title to the user, or enabling the user corresponding to the second social account to adopt a mode two: the accumulated promotion encourages 'promotion, and the accumulated promotion reach' title can be pushed to the user.

In the third mode, different feedback contents are set according to whether the user promoted by the user corresponding to the second social account is a new user. For example, if the feedback content is a coupon, if the user promoted by the user corresponding to the second social account is a new user, the coupon with a larger value is pushed to the user corresponding to the second social account and the new user. And if the user promoted by the user corresponding to the second social account is an old user, pushing the coupon with a smaller numerical value to the user corresponding to the second social account and the old user.

As a possible implementation manner, the transfer results of the target characteristic value transfer event are various, and if the transfer result of the target characteristic value transfer event identifies that the characteristic value is transferred successfully, the social account number interaction pattern can be displayed at the target internet of things terminal. The social account interaction pattern comprises account identifications of the first social account and the second social account.

As shown in fig. 3, which is a schematic diagram of a social account interaction pattern provided in the embodiment of the present application. In the display interface 310 of the target internet of things terminal 300, the account identifier 301 of the first social account and the account identifier 302 of the second social account form a social account interaction pattern 303.

The social account interaction pattern is displayed on the target Internet of things terminal, so that the attention of a target user can be attracted, the target user can clearly determine the social relationship of the target user, the user corresponding to the second social account also completes a characteristic value transfer event on the target Internet of things terminal, the interestingness of a popularization mode is increased, and the use experience of the target user is improved.

Referring to fig. 4, the figure is an architecture diagram of a feature value transfer system according to an embodiment of the present application. The architecture of the feature value transfer system comprises two parts, namely an internet of things face terminal device 4100 and a server 4200. The following are described separately.

A first part: thing networking face terminal equipment.

The internet of things face terminal device 4100 is generally placed in a shop of a merchant, and is used for collecting face information of a target user, displaying characteristic value feedback information and the like, and includes: a 3D camera 4110, a face application 4120, and a network module 4130, which are described separately below.

And the 3D camera 4110 is used for acquiring face information of the target user.

The face application 4120 includes a face recognition module 4121, a results page module 4122, and a poster module 4123.

The face recognition module 4121 includes: a face acquisition module 41211, a face preference module 41212.

And the face acquisition module 41211 is configured to invoke the 3D camera 4110 to acquire face information of the target user, and acquire an RGB image stream, a depth image stream, and the like.

The face optimization module 41212 is configured to comprehensively evaluate coefficient indexes such as face size, face angle, image contrast, and brightness and sharpness of an image to select a currently optimal face picture.

The result page module 4122 is configured to display a transfer result of the feature value transfer event, and the result page module 4122 includes a coupon module 41221 configured to display details of the coupon corresponding to the target feature value transfer event, so that the user does not need to actively click to pick up the coupon, and the coupon can be directly used when the feature value transfer event is completed next time.

The poster module 4123 is used for configuring relevant operation contents when operation activities exist, and pushing the operation contents to the internet of things face terminal device 4100. When the internet of things face terminal device 4100 is started or the internet of things face terminal device 4100 is in an idle state, display of related operation content can be started, the content may be a picture or a video, and this is not specifically limited in this application. For example, the coupon can be used for promoting the relevant content of the coupon to reach the known user after the new user reaches the first response threshold or the second response threshold.

A second part: and a server.

The server 4200 is configured to determine a first social account and a second social account, push feedback content, and the like, and includes: a face recognition service 4210, a basic account service 4220, a payment service 4230, a merchant offer configuration module 4240, an operation module 4250, and the like, which are respectively described below.

The face payment service 4210 is configured to determine a first social account of the target user after receiving the face data uploaded by the internet of things face terminal device 4100. For example, face features of face information of a target user are extracted, the extracted face features are matched with face features stored in a face-account database, the face features with the highest score in the face database are obtained, and a corresponding social account is a first social account of the target user.

The basic account service 4220 is configured to determine, in the account-friend library, a set of social accounts having an association relationship with the first social account on the social platform according to the first social account.

A payment service 4230 for completing a feature value transfer event according to the first social account number.

The merchant offer configuration module 4240 is configured to configure feedback content pushed by the user, and the merchant offer configuration module 4240 further includes an electronic poster module 4241 configured to configure display content of the poster module 4123 in the internet of things face terminal device 4100.

An operation module 4250 is configured to store currently active configuration information, for example, a numerical size of the first response threshold. An old pull new configuration module 4251 is further included in the operation module 4250, and is used for storing configuration information of the old user for promoting the new user activity, and the like.

In order to better understand the feature value transfer method provided in the foregoing embodiment, an application scenario of the feature value transfer method provided in the embodiment of the present application is described below with reference to fig. 4.

In the application scenario of this embodiment, three users, zhang san, li si and wang wu sequentially pass through the target internet of things terminal in sequence, that is, the internet of things face terminal device 4100 completes the feature value transfer event in a face brushing manner.

The third year is an old user, the old user finishes a feature value transfer event on the internet of things face terminal device 4100, after the feature value transfer event is finished, the third year sees the pull-new activity information displayed by the poster module 4123 on the internet of things face terminal device 4100, the pull-new person knows that the pull-new person finishes the feature value transfer event by using the internet of things face terminal device 4100 to obtain a coupon, and the third year, the fourth year and the wang year with social friends complete the feature value transfer event through the internet of things face terminal device 4100.

Zhang III firstly shows how to finish the characteristic value transfer event through the face terminal equipment 4100 of the Internet of things for Li IV and Wang V. Zhang three stands in front of the face terminal device 4100 of the internet of things, the 3D camera 4110 collects Zhang three face pictures, the Zhang three face pictures are sent to the face collection module 41211, the face collection module 41211 sends the collected multiple Zhang three face pictures to the face optimization module 41212, after the Zhang three current optimal face pictures are successfully selected, the current optimal face pictures are sent to the server 4200 through the network module 4130 for recognition, at the moment, the interface of the face application program 4120 enters a loading state, and finally, the result page module 4122 is used for displaying the prompt of successful payment.

Then, the face information of the lee four is also sent to the server 4200 through the internet of things face terminal device 4100, the face recognition service 4210 obtains a social account number of the lee four according to the face information of the lee four in the face-account library, and sends the social account number of the lee four to the basic account service 4220, the basic account service 4220 obtains social friends of the lee four in the account-friend library according to the social account number of the lee four, and then sends the social account number of the lee four to the payment service 4230 to complete a feature value transfer event, and in the SN-old user library, it is determined that the social account number of the zhang three has completed the feature value transfer event on the internet of things face terminal device 4100 according to the SN number of the internet of things face terminal device 4100 and the social friends of the lee four, and the lee three belongs to the old user. The accumulated count value of the branch given to Zhang three is 1 in the old user-accumulation bank, and the continuous count value of the branch given to Zhang three is 1 in the old user-continuous bank. The call operation module 4250 obtains the first response threshold and/or the second response threshold. If the first response threshold is 2, then the campaign for zhang san and lie quad push coupons is not met and only a prompt for successful lie quad payment is displayed on the results page module 4122.

Finally, the fifth generation repeats the above process to complete the feature value transfer event, at this time, the accumulated transfer count value given to Zhang III in the old user-accumulation library is 2, and the continuous transfer count value given to Zhang III in the old user-continuous library is 2. The calling operation module 4250 obtains a first response threshold of 2, satisfies the activity of pushing the coupons for zhang san and wang wu, and displays on the result page module 4122 not only a prompt of successful payment of wang wu, but also the related contents of the coupons issued for zhang san and wang wu through the coupon module 41221.

Therefore, Zhang III and Wang Wu obtain the coupons, and the probability that Zhang III and Wang Wu continue to use the face terminal device 4100 of the Internet of things to finish the feature value transfer event is increased. Meanwhile, zhang san and wang wu can also promote the payment mode of using the internet of things face terminal device 4100 to complete the feature value transfer event based on the social relationship, and lie si can also promote the internet of things face terminal device 4100 to complete the feature value transfer event based on the social relationship in order to obtain the coupon, so that the effect of promoting the payment mode of using the internet of things terminal to complete the feature value transfer event through the social relationship is effectively achieved.

Aiming at the characteristic value transfer method provided by the embodiment, the embodiment of the application also provides a characteristic value transfer device.

Referring to fig. 5, the figure is a schematic diagram of a characteristic value transfer apparatus provided in an embodiment of the present application. As shown in fig. 5, the characteristic value transfer apparatus 500 includes: an acquisition unit 501, a determination unit 502 and a display unit 503;

the obtaining unit 501 is configured to obtain, through a target internet of things terminal, identity information of a target user in a target characteristic value transfer event;

the determining unit 502 is configured to determine, according to the identity information, a first social account of the target user in a social platform;

the displaying unit 503 is configured to, after determining a transfer result of the target characteristic value transfer event according to the first social contact account, if it is determined that the first social contact account is associated with a second social contact account in the social platform, display, by the target internet of things terminal, characteristic value feedback information corresponding to the target characteristic value transfer event, where the second social contact account is a social contact account for which at least one characteristic value transfer event is completed by the target internet of things terminal, and the characteristic value feedback information is used to identify that the first social contact account and the second social contact account are pushed with feedback content.

As a possible implementation manner, if a continuous transfer count value reaches a first response threshold value based on the target feature value transfer event, the feature value feedback information is used to identify that feedback content is pushed to the second social account number and a first target account number set, where the first target account number set includes social account numbers involved in the feature value transfer event corresponding to the continuous transfer count value;

the continuous transfer count value is used for identifying the number of times that the social account number associated with the second social account number in the social platform continuously completes the characteristic value transfer event through the target internet of things terminal after the second social account number completes the latest characteristic value transfer event through the target internet of things terminal.

As a possible implementation manner, if the cumulative transfer count value reaches a second response threshold value based on the target feature value transfer event, the feature value feedback information is used to identify that feedback content is pushed to a second social account and a second target account set, where the second target account set includes social accounts involved in the feature value transfer event corresponding to the cumulative transfer count value;

the accumulated transfer count value is used for identifying the number of times that the feature value transfer event is accumulatively completed by the social account number associated with the second social account number through the target internet of things terminal in the social platform after the feature value transfer event is completed by the second social account number through the target internet of things terminal.

As a possible implementation manner, if the transfer result identifies that the transfer of the feature value is successful, the apparatus 500 is further configured to:

and displaying a social account interaction pattern through the target Internet of things terminal, wherein the social account interaction pattern comprises account identifications of the first social account and the second social account.

As a possible implementation manner, the target internet of things terminal is one internet of things terminal or each of a plurality of internet of things terminals belonging to the same location area.

The characteristic value transfer device provided by the embodiment of the application, the target characteristic value transfer event is completed through the target internet of things terminal by the target user, the target internet of things terminal determines a first social contact account number of the target user in the social contact platform according to the identity information of the target user, and after the transfer result of the target characteristic value transfer event is determined through the first social contact account number, whether the social contact account number which has completed at least one characteristic value transfer event through the target internet of things terminal exists in the social contact relation of the first social contact account number needs to be determined, namely, the device belongs to an old user using the target internet of things terminal. If it is determined that the second social contact account in the social relationship of the first social contact account is an old user, characteristic value feedback information can be displayed on the target internet of things terminal to indicate that feedback content is pushed to the first social contact account and the second social contact account. The method for pushing the feedback content based on the social relationship of the user in the characteristic value transfer event encourages the target user to continue to complete the characteristic value transfer event through the target internet of things terminal based on the feedback content, and encourages the user corresponding to the second social account based on the feedback content pushed together with the social relationship, namely, the social friend of the target user completes the characteristic value transfer event through the target internet of things terminal again, and even the target user and the social friend of the target user are more interested in promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal based on the social relationship, so that the effect of promoting the payment method for completing the characteristic value transfer event by using the internet of things terminal through the social relationship is effectively achieved.

The embodiment of the application further provides a characteristic value transfer device. Referring to fig. 6, the figure is a schematic diagram of a characteristic value transfer apparatus provided in an embodiment of the present application. As shown in fig. 6, the characteristic value transfer apparatus 600 includes: an acquisition unit 601, a determination unit 602, a push unit 603 and a return unit 604;

the obtaining unit 601 is configured to obtain identity information sent by a target internet of things terminal, where the identity information is determined according to a target user in a target characteristic value transfer event;

the determining unit 602 is configured to determine, according to the identity information, a first social account of the target user in a social platform and a set of social accounts of the first social account having an association relationship on the social platform; after the first social account is returned to the target Internet of things terminal, if the target characteristic value transfer event is determined to obtain a transfer result through the target Internet of things terminal, determining a second social account which completes at least one characteristic value transfer event through the target Internet of things terminal from the social account set;

the pushing unit 603 is configured to push feedback content to the first social account and the second social account;

the returning unit 604 is configured to return characteristic value feedback information to the target internet of things terminal, where the characteristic value feedback information is used to identify a pushing result of the feedback content.

As a possible implementation manner, after the target feature value transfer event obtains a transfer result through the target internet of things terminal, the apparatus 600 is further configured to:

determining a continuous transfer count value of the target internet of things terminal corresponding to the second social contact account, wherein the continuous transfer count value is used for identifying the number of times that the social contact account associated with the second social contact account in the social platform continuously completes a characteristic value transfer event through the target internet of things terminal after the second social contact account completes the latest characteristic value transfer event through the target internet of things terminal;

and if the continuous transfer count value reaches a first response threshold value based on the target characteristic value transfer event, executing the step of pushing feedback content to the first social contact account number and the second social contact account number and returning characteristic value feedback information to the target internet of things terminal.

As a possible implementation manner, the pushing unit 603 is configured to:

and pushing feedback content to the second social account and a first target account set, wherein the first target account set comprises social accounts related to characteristic value transfer events corresponding to the continuous transfer count values.

As a possible implementation manner, after the target feature value transfer event obtains a transfer result through the target internet of things terminal, the apparatus 600 is further configured to:

determining a cumulative transfer count value of the target internet-of-things terminal corresponding to the second social contact account, wherein the cumulative transfer count value is used for identifying the number of times that a characteristic value transfer event is cumulatively completed by a social contact account associated with the second social contact account in the social contact platform through the target internet-of-things terminal after the characteristic value transfer event is completed by the second social contact account through the target internet-of-things terminal;

and if the accumulated transfer count value reaches a second response threshold value based on the target characteristic value transfer event, executing the step of pushing feedback content to the first social contact account number and the second social contact account number and returning characteristic value feedback information to the target internet of things terminal.

As a possible implementation manner, the pushing unit 603 is configured to:

and pushing the feedback content to a second social account and a second target account set, wherein the second target account set comprises social accounts related to the characteristic value transfer event corresponding to the accumulated transfer count value.

The characteristic value transfer device provided by the embodiment of the application, the target characteristic value transfer event is completed through the target internet of things terminal by the target user, the target internet of things terminal determines a first social contact account number of the target user in the social contact platform according to the identity information of the target user, and after the transfer result of the target characteristic value transfer event is determined through the first social contact account number, whether the social contact account number which has completed at least one characteristic value transfer event through the target internet of things terminal exists in the social contact relation of the first social contact account number needs to be determined, namely, the device belongs to an old user using the target internet of things terminal. If it is determined that the second social contact account in the social contact relationship of the first social contact account is an old user, the characteristic value feedback information can be displayed on the target internet of things terminal to indicate that feedback content is pushed to the first social contact account and the second social contact account. The method for pushing the feedback content based on the social relationship of the user in the characteristic value transfer event encourages the target user to continue to complete the characteristic value transfer event through the target internet of things terminal based on the feedback content, and encourages the user corresponding to the second social account based on the feedback content pushed together with the social relationship, namely the social friend of the target user completes the characteristic value transfer event through the target internet of things terminal again, and even the target user and the social friend of the target user are more interested in promoting the payment method of completing the characteristic value transfer event by using the internet of things terminal based on the social relationship, so that the effect of promoting the payment method of completing the characteristic value transfer event by using the internet of things terminal through the social relationship is effectively achieved.

The embodiment of the present application further provides a computer device, and the computer device provided in the embodiment of the present application will be described below from the perspective of hardware materialization.

Referring to fig. 7, fig. 7 is a schematic diagram of a server 1400 according to an embodiment of the present application, where the server 1400 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 1422 (e.g., one or more processors) and a memory 1432, one or more storage media 1430 (e.g., one or more mass storage devices) for storing applications 1442 or data 1444. Memory 1432 and storage media 1430, among other things, may be transient or persistent storage. The program stored on storage medium 1430 may include one or more modules (not shown), each of which may include a sequence of instructions operating on a server. Still further, a central processor 1422 may be disposed in communication with storage medium 1430 for executing a series of instruction operations on storage medium 1430 on server 1400.

The server 1400 may also include one or more power supplies 1426, one or more wired or wireless network interfaces 1450, one or more input-output interfaces 1458, and/or one or more operating systems 1441, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

The steps performed by the server in the above embodiments may be based on the server structure shown in fig. 7.

The CPU 1422 is configured to perform the following steps:

acquiring identity information of a target user in a target characteristic value transfer event through a target Internet of things terminal;

determining a first social account number of the target user in a social platform according to the identity information;

after a transfer result of the target characteristic value transfer event is determined according to the first social contact account, if the first social contact account is determined to be associated with a second social contact account in the social contact platform, characteristic value feedback information corresponding to the target characteristic value transfer event is displayed through the target internet of things terminal, the second social contact account is a social contact account which completes at least one characteristic value transfer event through the target internet of things terminal, and the characteristic value feedback information is used for identifying that feedback contents are pushed by the first social contact account and the second social contact account.

Alternatively, the CPU 1422 is configured to perform the following steps:

acquiring identity information sent by a target Internet of things terminal, wherein the identity information is determined according to a target user in a target characteristic value transfer event;

determining a first social account number of the target user in a social platform and a social account number set of the first social account number with an association relation on the social platform according to the identity information;

after the first social account is returned to the target Internet of things terminal, if the target characteristic value transfer event is determined to obtain a transfer result through the target Internet of things terminal, determining a second social account which completes at least one characteristic value transfer event through the target Internet of things terminal from the social account set;

and pushing feedback contents to the first social contact account and the second social contact account, and returning characteristic value feedback information to the target Internet of things terminal, wherein the characteristic value feedback information is used for identifying a pushing result of the feedback contents.

Optionally, the CPU 1422 may further execute method steps of any specific implementation manner of the feature value transfer method in the embodiment of the present application.

For the above-described feature value transfer method, the present application embodiment further provides a terminal device for feature value transfer, so that the above-described feature value transfer method is implemented and applied in practice.

Referring to fig. 8, fig. 8 is a schematic structural diagram of a terminal device according to an embodiment of the present application. For convenience of explanation, only the parts related to the embodiments of the present application are shown, and details of the specific technology are not disclosed. The terminal device may be any terminal device including a mobile phone, a tablet computer, a Personal Digital Assistant (PDA for short), and the like, taking the terminal device as the mobile phone as an example:

fig. 8 is a block diagram illustrating a partial structure of a mobile phone related to a terminal device provided in an embodiment of the present application. Referring to fig. 8, the handset includes: a Radio Frequency (RF) circuit 1510, a memory 1520, an input unit 1530, a display unit 1540, a sensor 1550, an audio circuit 1560, a wireless fidelity (WiFi) module 1570, a processor 1580, and a power supply 1590. Those skilled in the art will appreciate that the handset configuration shown in fig. 8 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The following describes each component of the mobile phone in detail with reference to fig. 8:

the RF circuit 1510 may be configured to receive and transmit signals during information transmission and reception or during a call, and in particular, receive downlink information of a base station and then process the received downlink information to the processor 1580; in addition, the data for designing uplink is transmitted to the base station. In general, RF circuit 1510 includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, RF circuit 1510 may also communicate with networks and other devices via wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to Global System for Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Message Service (SMS), and the like.

The memory 1520 may be used to store software programs and modules, and the processor 1580 implements various functional applications and data processing of the mobile phone by operating the software programs and modules stored in the memory 1520. The memory 1520 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 1520 may include high-speed random access memory and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.

The input unit 1530 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the cellular phone. In particular, the input unit 1530 may include a touch panel 1531 and other input devices 1532. The touch panel 1531, also referred to as a touch screen, can collect touch operations of a user (e.g., operations of the user on or near the touch panel 1531 using any suitable object or accessory such as a finger or a stylus) and drive corresponding connection devices according to a preset program. Alternatively, the touch panel 1531 may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, and sends the touch point coordinates to the processor 1580, and can receive and execute commands sent by the processor 1580. In addition, the touch panel 1531 may be implemented by various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. The input unit 1530 may include other input devices 1532 in addition to the touch panel 1531. In particular, other input devices 1532 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.

The display unit 1540 may be used to display information input by the user or information provided to the user and various menus of the mobile phone. The Display unit 1540 may include a Display panel 1541, and optionally, the Display panel 1541 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. Further, the touch panel 1531 may cover the display panel 1541, and when the touch panel 1531 detects a touch operation on or near the touch panel 1531, the touch operation is transmitted to the processor 1580 to determine the type of the touch event, and then the processor 1580 provides a corresponding visual output on the display panel 1541 according to the type of the touch event. Although in fig. 8, the touch panel 1531 and the display panel 1541 are two separate components to implement the input and output functions of the mobile phone, in some embodiments, the touch panel 1531 and the display panel 1541 may be integrated to implement the input and output functions of the mobile phone.

The handset can also include at least one sensor 1550, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that adjusts the brightness of the display panel 1541 according to the brightness of ambient light and a proximity sensor that turns off the display panel 1541 and/or the backlight when the mobile phone is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.

Audio circuitry 1560, speaker 1561, and microphone 1562 may provide an audio interface between a user and a cell phone. The audio circuit 1560 may transmit the electrical signal converted from the received audio data to the speaker 1561, and convert the electrical signal into an audio signal through the speaker 1561 and output the audio signal; on the other hand, the microphone 1562 converts collected sound signals into electrical signals, which are received by the audio circuit 1560 and converted into audio data, which are processed by the audio data output processor 1580 and then passed through the RF circuit 1510 for transmission to, for example, another cellular phone, or for output to the memory 1520 for further processing.

WiFi belongs to a short-distance wireless transmission technology, a mobile phone can help a user to receive and send electronic mails, browse webpages, access streaming media and the like through a WiFi module 1570, and wireless broadband internet access is provided for the user. Although fig. 8 shows a WiFi module 1570, it is understood that it is not a necessary component of the handset and may be omitted entirely as needed within a scope that does not change the essence of the invention.

The processor 1580 is a control center of the mobile phone, connects various parts of the entire mobile phone using various interfaces and lines, and performs various functions of the mobile phone and processes data by operating or executing software programs and/or modules stored in the memory 1520 and calling data stored in the memory 1520, thereby integrally monitoring the mobile phone. Optionally, the processor 1580 may include one or more processing units; preferably, the processor 1580 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It is to be appreciated that the modem processor may not be integrated into the processor 1580.

The handset also includes a power supply 1590 (e.g., a battery) for powering the various components, which may preferably be logically coupled to the processor 1580 via a power management system to manage charging, discharging, and power consumption management functions via the power management system.

Although not shown, the mobile phone may further include a camera, a bluetooth module, etc., which are not described herein.

In an embodiment of the present application, the handset includes a memory 1520 that can store program code and transmit the program code to the processor.

The processor 1580 included in the mobile phone may execute the feature value transfer method provided in the foregoing embodiments according to the instructions in the program code.

The embodiment of the present application further provides a computer-readable storage medium for storing a computer program, where the computer program is used to execute the feature value transfer method provided by the foregoing embodiment.

Embodiments of the present application also provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the feature value transfer method provided in the various alternative implementations of the above aspect.

Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium may be at least one of the following media: various media that can store program codes, such as read-only memory (ROM), RAM, magnetic disk, or optical disk.

It should be noted that, in the present specification, all the embodiments are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus and system embodiments, since they are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described embodiments of the apparatus and system are merely illustrative, and the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The above description is only one specific embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (15)

1. A method of feature value transfer, the method comprising:

acquiring identity information of a target user in a target characteristic value transfer event through a target Internet of things terminal;

determining a first social account number of the target user in a social platform according to the identity information;

after a transfer result of the target characteristic value transfer event is determined according to the first social contact account, if the first social contact account is determined to be associated with a second social contact account in the social contact platform, characteristic value feedback information corresponding to the target characteristic value transfer event is displayed through the target internet of things terminal, the second social contact account is a social contact account which completes at least one characteristic value transfer event through the target internet of things terminal, and the characteristic value feedback information is used for identifying that feedback contents are pushed by the first social contact account and the second social contact account.

2. The method of claim 1, wherein if a consecutive transfer count value reaches a first response threshold based on the target feature value transfer event, the feature value feedback information is used to identify that feedback content is to be pushed to the second social account and a first set of target accounts, the first set of target accounts including social accounts involved in the feature value transfer event corresponding to the consecutive transfer count value;

the continuous transfer count value is used for identifying the number of times that the social account number associated with the second social account number in the social platform continuously completes the characteristic value transfer event through the target internet of things terminal after the second social account number completes the latest characteristic value transfer event through the target internet of things terminal.

3. The method of claim 1, wherein if a cumulative transfer count value reaches a second response threshold based on the target feature value transfer event, the feature value feedback information is used to identify pushing feedback content to a second social account and a second set of target accounts, the second set of target accounts including social accounts involved in the feature value transfer event corresponding to the cumulative transfer count value;

the accumulated transfer count value is used for identifying the number of times that the feature value transfer event is accumulatively completed by the social account number associated with the second social account number through the target internet of things terminal in the social platform after the feature value transfer event is completed by the second social account number through the target internet of things terminal.

4. The method according to any of claims 1-3, wherein if the transfer result identifies that the transfer of the feature value was successful, the method further comprises:

and displaying a social account interaction pattern through the target Internet of things terminal, wherein the social account interaction pattern comprises account identifications of the first social account and the second social account.

5. The method according to any one of claims 1 to 3, wherein the target IOT terminal is an IOT terminal or each of a plurality of IOT terminals belonging to the same location area.

6. A method for feature value transfer, the method comprising:

acquiring identity information sent by a target Internet of things terminal, wherein the identity information is determined according to a target user in a target characteristic value transfer event;

determining a first social account number of the target user in a social platform and a set of social account numbers of which the first social account number has an association relation on the social platform according to the identity information;

after the first social account is returned to the target Internet of things terminal, if the target characteristic value transfer event is determined to obtain a transfer result through the target Internet of things terminal, determining a second social account which completes at least one characteristic value transfer event through the target Internet of things terminal from the social account set;

and pushing feedback contents to the first social contact account and the second social contact account, and returning characteristic value feedback information to the target Internet of things terminal, wherein the characteristic value feedback information is used for identifying a pushing result of the feedback contents.

7. The method according to claim 6, wherein after the target characteristic value transfer event obtains a transfer result through the target IOT terminal, the method further comprises:

determining a continuous transfer count value of the target internet of things terminal corresponding to the second social contact account, wherein the continuous transfer count value is used for identifying the number of times that the social contact account associated with the second social contact account in the social platform continuously completes a characteristic value transfer event through the target internet of things terminal after the second social contact account completes the latest characteristic value transfer event through the target internet of things terminal;

and if the continuous transfer count value reaches a first response threshold value based on the target characteristic value transfer event, executing the step of pushing feedback content to the first social contact account and the second social contact account and returning characteristic value feedback information to the target internet of things terminal.

8. The method of claim 7, wherein pushing feedback content to the first social account and the second social account comprises:

and pushing feedback content to the second social account and a first target account set, wherein the first target account set comprises social accounts related to characteristic value transfer events corresponding to the continuous transfer count values.

9. The method according to claim 6, wherein after the target characteristic value transfer event obtains a transfer result through the target IOT terminal, the method further comprises:

determining a cumulative transfer count value of the target internet of things terminal corresponding to the second social contact account, wherein the cumulative transfer count value is used for identifying the number of times that the characteristic value transfer event is completed accumulatively by the social contact account associated with the second social contact account in the social contact platform through the target internet of things terminal after the characteristic value transfer event is completed by the second social contact account through the target internet of things terminal;

and if the accumulated transfer count value reaches a second response threshold value based on the target characteristic value transfer event, executing the step of pushing feedback content to the first social contact account number and the second social contact account number and returning characteristic value feedback information to the target internet of things terminal.

10. The method of claim 9, wherein sending feedback to the first social account and the second social account comprises:

and pushing the feedback content to a second social account and a second target account set, wherein the second target account set comprises social accounts related to the characteristic value transfer event corresponding to the accumulated transfer count value.

11. An apparatus for transferring feature values, the apparatus comprising: the device comprises an acquisition unit, a determination unit and a display unit;

the acquiring unit is used for acquiring the identity information of the target user in the target characteristic value transfer event through the target Internet of things terminal;

the determining unit is used for determining a first social account of the target user in a social platform according to the identity information;

the display unit is configured to, after determining a transfer result of the target characteristic value transfer event according to the first social account, if it is determined that the first social account is associated with a second social account in the social platform, display, by the target internet of things terminal, characteristic value feedback information corresponding to the target characteristic value transfer event, where the second social account is a social account for which at least one characteristic value transfer event is completed by the target internet of things terminal, and the characteristic value feedback information is used to identify that the first social account and the second social account are pushed with feedback content.

12. The apparatus of claim 11, wherein the target internet of things terminal is one internet of things terminal or each of a plurality of internet of things terminals belonging to a same location area.

13. An apparatus for transferring a feature value, the apparatus comprising: the device comprises an acquisition unit, a determination unit, a pushing unit and a returning unit;

the acquisition unit is used for acquiring identity information sent by a target Internet of things terminal, and the identity information is determined according to a target user in a target characteristic value transfer event;

the determining unit is used for determining a first social account of the target user in a social platform and a social account set of the first social account having an association relationship on the social platform according to the identity information; after the first social account is returned to the target Internet of things terminal, if the target characteristic value transfer event is determined to obtain a transfer result through the target Internet of things terminal, determining a second social account which completes at least one characteristic value transfer event through the target Internet of things terminal from the social account set;

the pushing unit is used for pushing feedback content to the first social contact account and the second social contact account;

the return unit is used for returning characteristic value feedback information to the target internet of things terminal, and the characteristic value feedback information is used for identifying a push result of the feedback content.

14. A computer device, the device comprising a processor and a memory:

the memory is used for storing program codes and transmitting the program codes to the processor;

the processor is configured to perform the method of any one of claims 1-5 or to perform the method of any one of claims 6-10 according to instructions in the program code.

15. A computer-readable storage medium, characterized in that the computer-readable storage medium is used to store a computer program for performing the method of any one of claims 1-5 or for performing the method of any one of claims 6-10.

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