CN114723470A

CN114723470A - Information request method, device, equipment and computer readable storage medium

Info

Publication number: CN114723470A
Application number: CN202110011167.8A
Authority: CN
Inventors: 成俊文; 陈宇清; 刘肖琛; 石鑫
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2021-01-06
Filing date: 2021-01-06
Publication date: 2022-07-08

Abstract

The application provides an information request method, an information request device, information request equipment and a computer readable storage medium; the method comprises the following steps: detecting a refresh operation of a target object on an information display interface, responding to the refresh operation, and acquiring operation information corresponding to the refresh operation; determining a refresh type corresponding to the refresh operation based on the operation information; selecting a target request mode corresponding to the refreshing operation according to the refreshing type; the target request mode is a request mode configured for a use scene corresponding to the refresh type; and according to the target request mode, the popularization information is requested from the information recommendation system, and the popularization information is displayed on an information display interface. Through the method and the device, the display efficiency of the popularization information can be improved.

Description

Information request method, device, equipment and computer readable storage medium

Technical Field

The present application relates to the field of cloud technologies, and in particular, to an information requesting method, apparatus, device, and computer-readable storage medium.

Background

The promotion information is information for promoting promotion, which is appropriately inserted in the information stream, so that the information can obtain as much exposure as possible. The information stream is provided with an information slot position and a promotion slot position, so that the terminal can trigger a promotion information request when updating the information stream.

The request modes of the promotion information in the related technology are divided into two types, which are respectively: multiple promotion slots simultaneously request a single piece of promotion information and a single promotion slot requests multiple pieces of promotion information at a single time. However, both of the two methods for requesting the promotion information may cause the waste of the promotion information, so that the degree of effective display of the promotion information is low, and finally the efficiency of displaying the promotion information is low.

Disclosure of Invention

The embodiment of the application provides an information request method, an information request device, information request equipment and a computer readable storage medium, and can improve the display efficiency of popularization information.

The technical scheme of the embodiment of the application is realized as follows:

an embodiment of the present application provides an information request method, including:

detecting a refresh operation of a target object on an information display interface, responding to the refresh operation, and acquiring operation information corresponding to the refresh operation;

based on the operation information, determining a refresh type corresponding to the refresh operation;

selecting a target request mode corresponding to the refreshing operation according to the refreshing type; the target request mode is configured for the use scene corresponding to the refresh type, and indicates the opportunity of requesting the promotion information, the number of the requested promotion information and promotion slots for displaying the promotion information;

and according to the target request mode, requesting the promotion information from an information recommendation system, and displaying the promotion information on the information display interface.

An embodiment of the present application provides an information requesting apparatus, including:

the information acquisition module is used for detecting the refresh operation of a target object on an information display interface and responding to the refresh operation to acquire operation information corresponding to the refresh operation;

a type determining module, configured to determine, based on the operation information, a refresh type corresponding to the refresh operation;

the mode selection module is used for selecting a target request mode corresponding to the refreshing operation according to the refreshing type; the target request mode is configured for the use scene corresponding to the refresh type, and indicates the opportunity of requesting the promotion information, the number of the requested promotion information and promotion slots for displaying the promotion information;

the information request module is used for requesting the promotion information from the information recommendation system according to the target request mode;

and the information display module is used for displaying the popularization information on the information display interface.

In some embodiments of the present application, the operation information is a moving track of the refresh operation on the information display interface;

the type determining module is further configured to determine a refresh type of the refresh operation in a spatial dimension according to a movement trajectory of the refresh operation on the information display interface;

the mode selection module is further configured to select a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the spatial dimension; the preset request modes are configured according to the request time consumption and the display rate of the promotion slot positions according to different refreshing types.

In some embodiments of the present application, the refresh type of the refresh operation in the spatial dimension includes: pull-down refresh; the target request mode is an information request mode corresponding to the pull-down refreshing;

the information request module is further used for selecting a first promotion slot position from each slot position of the information display interface according to the pull-down refreshing corresponding information request mode; the first promotion slot position is used for displaying promotion information of the request refreshed through pull-down; and requesting the promotion information from the information recommendation system according to the characteristics of the first promotion slot and the quantity of the promotion information requested by the first promotion slot, which is specified by the information request mode corresponding to the pull-down refreshing.

In some embodiments of the present application, the refresh type of the refresh operation in the spatial dimension includes: refreshing by sliding upwards; the target request mode is an information request mode corresponding to the upglide refreshing;

the information request module is further used for selecting a second promotion slot position from each slot position of the information display interface according to the information request mode corresponding to the upglide refreshing; the second promotion slot position is used for displaying promotion information which passes the upglide refreshing request; and requesting the promotion information from the information recommendation system according to the characteristics of the second promotion slot and the quantity of the promotion information which is specified by the information request mode corresponding to the upglide refreshing and aims at the second promotion slot request.

In some embodiments of the present application, the operation information is a refresh order corresponding to the refresh operation; the refreshing sequence represents whether the refreshing operation triggers the updating of the information display interface for the first time within a preset time period;

the type determining module is further configured to determine a refresh type of the refresh operation in a time dimension according to a refresh order corresponding to the refresh operation;

the mode selection module is further configured to select a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the time dimension.

In some embodiments of the present application, the refresh type of the refresh operation in the time dimension includes: refreshing for the first time; the target request mode is the information request mode corresponding to the first refreshing;

the information request module is further used for counting the first browsing time of the target object on the information display interface; the first browsing time represents the browsing time of the target object counted by taking the first refreshing time as a counting starting point; the information display interface displays the information requested by the first refreshing; and when the first browsing time reaches a first time threshold value specified by the information request mode corresponding to the first refreshing, requesting the promotion information from the information recommendation system, and displaying the promotion information on the information display interface.

In some embodiments of the present application, the refresh type of the refresh operation in the time dimension includes: non-first refresh; the target request mode is the information request mode corresponding to the non-first-time refreshing;

the information request module is further used for counting second browsing time of the target object on the information display interface; the second browsing time represents the browsing time of the target object counted by taking the exposure time of the latest historical popularization information as a counting starting point;

and when the second browsing time reaches a second time threshold value specified by the information request mode corresponding to the non-first-time refreshing mode and the information display interface scrolls through a preset amount of information through the sliding-down operation of the target object, requesting the promotion information from the information recommendation system and displaying the promotion information on the information display interface.

In some embodiments of the present application, the information request manner corresponding to the first refresh specifies a first pre-request time threshold, where the first pre-request time threshold is used to trigger a pre-request for promotion information during the first refresh;

the information request module is further used for requesting the promotion information from the information recommendation system when the first browsing time reaches the first pre-request time threshold;

the information display module is further configured to display the promotion information on the information display interface when the first browsing time reaches the first time threshold.

In some embodiments of the present application, the information request manner corresponding to the non-first-time refresh specifies a second pre-request time threshold, where the second pre-request time threshold is used to trigger a pre-request for the promotion information when the non-first-time refresh is performed;

the information display module is further configured to request the promotion information from the information recommendation system when the second browsing time reaches the second pre-request time threshold;

the information display module is further configured to display the promotion information on the information display interface when the second browsing time reaches the second time threshold.

In some embodiments of the present application, the information request module is further configured to extract the number of remaining slot positions from each slot position corresponding to the refresh operation; the residual slot position is a slot position to which the information display interface does not roll through the sliding-down operation of the target object; when the number of the residual slot positions meets a refresh trigger threshold value specified by the target request mode, pre-requesting new promotion information from the information recommendation system; the refreshing trigger threshold is used for judging whether to trigger a pre-request of promotion information;

the type determining module is used for determining that the new refreshing operation is the gliding refreshing when the new refreshing operation of the target object is detected;

the information display module is further used for displaying the new popularization information on the information display interface.

An embodiment of the present application provides a terminal, including:

a memory for storing executable information request instructions;

and the processor is used for realizing the information request method provided by the embodiment of the application when executing the executable information request instruction stored in the memory.

The embodiment of the present application provides a computer-readable storage medium, which stores executable information request instructions for causing a processor to execute, so as to implement the information request method provided by the embodiment of the present application.

The embodiment of the application has the following beneficial effects: after the terminal detects the refreshing operation, the terminal determines the refreshing type according to the operation information of the refreshing operation, and then requests the promotion information from the information recommendation system by using a request mode configured by combining the use scene corresponding to the refreshing type, so that the use scene corresponding to the refreshing type can be comprehensively considered in the information request, the waste of the promotion information is reduced, the degree of effectively displaying the promotion information is improved, and the display efficiency of the promotion information is also improved.

Drawings

FIG. 1 shows a schematic of top refresh, bottom refresh, a screen, a brush, and a slot;

FIG. 2 illustrates a schematic diagram of multiple promotion slots simultaneously requesting a single piece of promotion information;

FIG. 3 illustrates a diagram of a single promotion slot requesting multiple pieces of promotion information at a time;

fig. 4(a) is an alternative structural diagram of the information request system applied to the blockchain system according to the embodiment of the present application;

FIG. 4(b) is an alternative block structure according to the present disclosure;

fig. 4(c) is an alternative architecture diagram of the information request system 100 provided by the embodiment of the present application;

fig. 5 is a schematic structural diagram of the terminal in fig. 1 provided in an embodiment of the present application;

fig. 6 is a first flowchart illustrating an alternative information requesting method according to an embodiment of the present application;

fig. 7 is a schematic flowchart of an alternative information requesting method according to an embodiment of the present application;

fig. 8 is a schematic diagram illustrating an example of requesting promotion information according to an information request manner corresponding to pull-down refresh according to the present application;

fig. 9 is a schematic diagram illustrating an information request method for requesting promotion information according to upslide refresh according to an embodiment of the present application;

fig. 10 is a schematic flow chart diagram of an alternative information requesting method according to an embodiment of the present application;

fig. 11 is a schematic diagram illustrating triggering a pre-request according to the number of remaining slots according to an embodiment of the present application;

FIG. 12 is a diagram illustrating a request for an advertisement in a home scenario of an information stream provided by an embodiment of the present application;

fig. 13 is a schematic diagram of an information flow video scene request advertisement provided by an embodiment of the present application.

Detailed Description

In order to make the objectives, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the attached drawings, the described embodiments should not be considered as limiting the present application, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the following description, references to the terms "first", "second", and the like are only used for distinguishing similar objects and do not denote a particular order or importance, but rather the terms "first", "second", and the like may be used interchangeably with the order of priority or the order in which they are expressed, where permissible, to enable embodiments of the present application described herein to be practiced otherwise than as specifically illustrated and described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used herein is for the purpose of describing embodiments of the present application only and is not intended to be limiting of the application.

Before further detailed description of the embodiments of the present application, terms and expressions referred to in the embodiments of the present application will be described, and the terms and expressions referred to in the embodiments of the present application will be used for the following explanation.

1) Cloud Technology refers to a hosting Technology for unifying resources of hardware, software, network and the like in a wide area network or a local area network to realize calculation, storage, processing and sharing of data.

The cloud technology is based on the general names of network technology, information technology, integration technology, management platform technology, application technology and the like applied in the cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.

2) The information flow and the display form of the information pulled by the terminal are provided with more slots in the information flow, so that the pulled information has a display position, and a user can see different information in the information flow along with sliding on the information flow.

3) The slot refers to a position index of a piece of information. The slot position is arranged in the information flow, so that the information in the information flow can be arranged. The slots can be divided into common slots for displaying common information (such as articles, small videos and the like) and promotion slots for displaying promotion information (such as picture advertisements, video advertisements and the like).

4) The request condition refers to a condition for triggering information pulling when a user performs an operation in an information stream, for example, when the user pulls down a refresh in the information stream, or slides down to a certain position, the pulling of the information may be triggered, and then this pulling-down refresh or sliding down to a certain extent is the request condition.

5) The pull-down refreshing is to trigger the updating process of the information flow through the pull-down operation of the user in the display page of the information flow. The pull-down refreshing can occur at any position of the display page of the information flow, namely, the refreshing of the information flow can be triggered when a user performs pull-down operation at any position of the display page of the information flow.

6) The upglide refreshing is to trigger the updating process of the information flow through the downslide operation of the user in the display page of the information flow. Similar to the top refresh, the upsliding refresh can occur at any position of the display page of the information flow, that is, the refreshing of the information flow is triggered as long as the user performs the upsliding operation at any position of the display page of the information flow.

7) The first refreshing is that when a user enters the display page of the information flow for the first time within a certain period of time, the updating process of the information flow is carried out. For example, when a user first enters a presentation page of an information stream composed of a plurality of small videos, the information stream is triggered to be updated, the latest small videos are presented to the user, and the process is the first refreshing.

8) And updating the top, namely when the user continuously refreshes the top, the information refreshed at the top last time cannot be updated, the newly pulled information can be arranged at the top of the top refreshed at the last time, and when the user finishes watching the information pulled by the current top refreshing and rolls and slides down the page, the information pulled during the top refreshing at the last time can be seen.

9) And all updating, wherein when the user contacts to perform the top refresh, the information of the last top refresh is also updated, namely, the information in the whole information stream is updated.

10) One screen, the content displayed on the display screen of the terminal at one time is called one screen, and generally has 2-4 pieces of information.

11) One-time refreshing operation (the top refreshing and the bottom refreshing are both refreshing operations) is performed on the information loaded by the user, and the number of the information is usually 10-20.

For example, FIG. 1 shows a schematic of a top refresh, a bottom refresh, a screen, a brush, and a slot. Referring to fig. 1, a user can perform a pull-down operation on a display interface of a terminal to achieve pull-down refreshing 1-1, or perform a slide-up operation on the display interface of the terminal to achieve slide-up refreshing 1-2, information obtained by each refreshing is a brush 1-3, as can be seen from fig. 1, the display interface of the terminal presents the information according to a screen, all information presented by the display screen at one time is a screen 1-4, and each information is placed in a corresponding slot 1-5, and the user can see the information of one brush by scrolling the display interface up and down.

12) The multiple promotion slots simultaneously request a single piece of promotion information, and the information request can be understood as that in one request, multiple advertisement slots (namely, the promotion slots) simultaneously carry out information request, and each advertisement slot requests 1 piece of advertisement.

13) The single promotion slot position requests a plurality of pieces of promotion information at a time, and can be understood as that in one request, a single advertisement position initiates a request to request a plurality of advertisements.

The promotion information is information for promoting promotion, which is properly inserted in the information stream, so that the information can obtain the exposure as much as possible. The information flow can be operated on the terminal by the user, and the terminal requests the server for updating according to the operation of the user. The method for updating the information flow can be roughly divided into two types, one is to trigger the updating of the information flow based on the refreshing operation of the user to trigger the updating of the information flow, for example, when the user updates the information flow through the refreshing operation each time, the server returns m pieces of common information and n pieces of popularization information, so that the terminal of the user can finally receive m + n pieces of information; another way is to trigger the update of the information stream in an equally spaced manner, for example, when the user slides x small videos or plays x small videos, the terminal requests a new small video and advertisement video from the server.

In the related art, an information slot and a promotion slot are arranged in an information stream. Therefore, when the terminal updates the information flow, the terminal also triggers the request of the promotion information. The method for requesting the promotion information by the terminal can be divided into two modes, one mode is that a plurality of promotion slot positions simultaneously request a single piece of promotion information, namely, in one information flow request, the plurality of promotion slot positions simultaneously carry out the information of the promotion information, and each promotion slot position respectively requests 1 piece of promotion information; and the other mode is that a single promotion slot position requests a plurality of pieces of promotion information at a time, namely in the updating process of the information flow, only one promotion slot position initiates a promotion information request, but a plurality of pieces of promotion information are requested at one time.

For example, fig. 2 shows a schematic diagram that a plurality of promotion slots simultaneously request a single piece of promotion information, referring to fig. 2, there are 3 promotion slots in a brush 2-1, which are promotion slot a, promotion slot b, and promotion slot c, and these 3 promotion slots simultaneously request respective promotion information to be displayed, so that 3 pieces of promotion information are displayed in different promotion slots respectively. Fig. 3 shows a schematic diagram that a single promotion slot requests multiple pieces of promotion information at a time, as shown in fig. 3, only 1 promotion slot 3-11 is provided in one brush 3-1, but this promotion slot can request 3 different pieces of promotion information, and when displaying, these 3 different pieces of promotion information can be displayed in turn in this promotion slot.

However, in the related art, when the promotion information is requested, the refresh type of the refresh operation is not considered, and the refresh type often corresponds to different usage scenarios. And aiming at different refreshing types, multiple promotion slots are used for simultaneously requesting a single piece of promotion information or a single promotion slot is used for requesting multiple pieces of promotion information at a single time. However, when a plurality of promotion slots simultaneously request a single piece of promotion information, the server needs to determine a sequencing queue of the promotion information for each promotion slot, and then selects the promotion information to be displayed by each promotion slot from the sequencing queue, which is time-consuming and time-delayed, and often causes that the promotion information selected for the promotion slots is not displayed in time, and the user skips the promotion slots by sliding and other operations, so that the promotion information is wasted, that is, the degree of effective display of the promotion information is low. Meanwhile, when a single promotion slot requests multiple pieces of promotion information, different promotion information is displayed on one promotion slot in turn, and the stay time of a user in the promotion slot of the information flow is possibly very short, so that the display rate of the promotion slot is low, and therefore some promotion information is wasted, namely the degree of effective display of the promotion information is low. Therefore, the popularization information can be wasted no matter the popularization information is requested in a mode that a plurality of popularization slots simultaneously request a single piece of popularization information in the related technology or a plurality of pieces of popularization information are requested at a single time according to a single popularization slot to perform the popularization information, so that the popularization information is effectively displayed to a lower degree, and finally the popularization information is low in display efficiency.

Further, the promotion information is wasted, which affects freshness of the promotion information when requested, thereby resulting in the waste of the promotion information. This is because the server considers that the returned promotion information is what the user has seen, and is not pushed again in the next promotion information request, but actually, the promotion information returned by the server is not shown to the user at all because of the low display efficiency of the promotion slot, that is, is not exposed, and this part is not actually exposed, but the promotion information considered to have been exposed by the server is wasted.

Meanwhile, when a user slides quickly on a display interface of an information stream, the interval time of each promotion information request is short, and because the freshness of the promotion information request has a certain time delay during backflow, the server also has a certain time delay when judging whether the promotion information is exposed, namely the promotion information which is actually released to the user is regarded as not released, so that repeated release of the promotion information is possibly caused, and the user sees repeated promotion information in a short period.

In addition, because a certain time delay is needed for returning the promotion information, when the user slides quickly on the display interface of the information flow, the user can slide to the bottom of the promotion information, and the user experience is affected due to the fact that the user is blocked due to the time delay.

The embodiment of the application provides an information request method, an information request device, information request equipment and a computer readable storage medium, and can improve the display efficiency of popularization information. An exemplary application of the information requesting apparatus provided in the embodiments of the present application is described below. The information request device provided by the embodiment of the application can be implemented as a terminal or a server. Next, an exemplary application when the information requesting device is implemented as a terminal will be explained.

In some embodiments of the present application, the information request system referred to in the present application may be a distributed system formed by connecting a terminal, a plurality of nodes (any form of computing device in an access network, such as a server and a user terminal) through a network communication form, and the distributed system may be a block chain system. In some embodiments, the promotion information may be requested by the terminal from the block chain node. Next, the information requesting system will be described as an example of a block chain system.

Referring To fig. 4(a), fig. 4(a) is an optional structural schematic diagram of the distributed system applied To the blockchain system, which is formed by a plurality of nodes (computing devices in any form in an access network, such as servers) and clients, and a point-To-point (P2P) network is formed between the nodes, where the P2P Protocol is an application layer Protocol running on top of a Transmission Control Protocol (TCP). In a distributed system, any machine, such as a server or a terminal, can join to become a node, and the node includes a hardware layer, an intermediate layer, an operating system layer and an application layer.

The functions involved in each node in the blockchain system shown in fig. 4(a) include:

1) routing, a basic function that a node has, is used to support communication between nodes.

2) The application is used for being deployed in a block chain, realizing specific services according to actual service requirements, recording data related to the realization functions to form recording data, carrying a digital signature in the recording data to represent a source of task data, and sending the recording data to other nodes in the block chain system, so that the other nodes add the recording data to a temporary block when the source and integrity of the recording data are verified successfully.

For example, the services implemented by the application include: wallet, shared ledger and intelligent contracts. The wallet is used for providing a function of carrying out transactions of electronic money, and the function comprises initiating transactions, namely sending transaction records of current transactions to other nodes in the blockchain system for successful verification, and storing the record data of the transactions into a temporary block of the blockchain as a response for confirming that the transactions are valid. Of course, the wallet also supports the querying of the electronic money remaining in the electronic money address.

The shared account book is used for providing functions of operations such as storage, inquiry and modification of account data, record data of the operations on the account data are sent to other nodes in the block chain system, the record data are stored in the temporary block as a response for acknowledging that the account data are valid after the other nodes verify the validity, and confirmation can be sent like the node initiating the operations.

Intelligent contracts are computerized agreements that can execute the terms of a contract, implemented by code deployed on a shared ledger for execution when certain conditions are met, to complete automated transactions according to actual business requirement code. For example, the physical distribution status of the goods purchased by the buyer is inquired, and the electronic money of the buyer is transferred to the address of the merchant after the buyer signs the goods. Of course, intelligent contracts are not limited to executing contracts for trading, but may also execute contracts that process received information.

3) And the Block chain comprises a series of blocks (blocks) which are mutually connected according to the generated time sequence, the new blocks cannot be removed once being added into the Block chain, and the blocks record the record data submitted by the nodes in the Block chain system.

Referring to fig. 4(b), fig. 4(b) is an optional schematic diagram of a Block Structure (Block Structure) provided in this embodiment, each Block includes a hash value of the Block storage transaction record (hash value of the Block) and a hash value of a previous Block, and the blocks are connected by the hash value to form a Block chain. The block may include information such as a time stamp at the time of block generation. A block chain (Blockchain) is essentially a decentralized database, which is a string of databases associated by using cryptography, and each data block contains related information for verifying the validity (anti-counterfeiting) of the information and generating the next block.

Referring to fig. 4(c), fig. 4(c) is an optional architecture diagram of the information request system 100 according to the embodiment of the present application, in order to implement supporting an information request application, the terminal 400 is connected to the server 200 through the network 300, and the network 300 may be a wide area network or a local area network, or a combination of the two.

The terminal 400 is used for requesting promotion information, the server 200 is used for extracting the promotion information for the terminal 400 and returning the promotion information to the terminal 400, and the server 200 is loaded with an information recommendation system. The terminal 400 receives a refresh operation of the target object on an information display interface in the image interface 400-1, and obtains operation information corresponding to the refresh operation in response to the refresh operation. Then, the terminal 400 determines a refresh type corresponding to the refresh operation based on the operation information, and selects a target request mode corresponding to the refresh operation according to the refresh type, where the target request mode is a request mode configured for a use scene corresponding to the refresh type.

The terminal 400 requests promotion information from the information recommendation system mounted on the server 200 according to the target request mode corresponding to the refresh operation, and displays the promotion information on the information display interface in the image interface 400-1. Thus, the information request process is completed.

The server 200 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN, a big data and artificial intelligence platform, and the like. The terminal 400 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the present application is not limited thereto.

Referring to fig. 5, fig. 5 is a schematic structural diagram of the terminal in fig. 4(c) provided in an embodiment of the present application, and the terminal 400 shown in fig. 5 includes: at least one processor 410, memory 450, at least one network interface 420, and a user interface 430. The various components in the terminal 400 are coupled together by a bus system 440. It is understood that the bus system 440 is used to enable communications among the components. The bus system 440 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 440 in fig. 5.

The Processor 410 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 430 includes one or more output devices 431, including one or more speakers and/or one or more visual displays, that enable the presentation of media content. The user interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 450 optionally includes one or more storage devices physically located remote from processor 410.

The memory 450 includes either volatile memory or nonvolatile memory, and may include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read Only Memory (ROM), and the volatile Memory may be a Random Access Memory (RAM). The memory 450 described in embodiments herein is intended to comprise any suitable type of memory.

In some embodiments, memory 450 is capable of storing data, examples of which include programs, modules, and data structures, or a subset or superset thereof, to support various operations, as exemplified below.

An operating system 451, including system programs for handling various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and handling hardware-based tasks;

a network communication module 452 for communicating to other computing devices via one or more (wired or wireless) network interfaces 420, exemplary network interfaces 420 including: bluetooth, wireless-compatibility authentication (Wi-Fi), and Universal Serial Bus (USB), etc.;

a presentation module 453 for enabling presentation of information (e.g., user interfaces for operating peripherals and displaying content and information) via one or more output devices 431 (e.g., display screens, speakers, etc.) associated with user interface 430;

an input processing module 454 for detecting one or more user inputs or interactions from one of the one or more input devices 432 and translating the detected inputs or interactions.

In some embodiments, the information requesting device provided by the embodiments of the present application may be implemented in software, and fig. 5 illustrates an information requesting device 455 stored in the memory 450, which may be software in the form of programs and plug-ins, and includes the following software modules: an information acquisition module 4551, a type determination module 4552, a mode selection module 4553, an information request module 4554, and an information presentation module 4555, which are logical and thus can be arbitrarily combined or further divided according to the functions implemented.

The functions of the respective modules will be explained below.

In other embodiments, the information requesting Device provided in the embodiments of the present Application may be implemented in hardware, and for example, the information requesting Device provided in the embodiments of the present Application may be a processor in the form of a hardware decoding processor, which is programmed to perform the information requesting method provided in the embodiments of the present Application, for example, the processor in the form of the hardware decoding processor may be implemented by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable Gate Arrays (FPGAs), or other electronic components.

Illustratively, an embodiment of the present application provides a terminal, including:

a memory for storing executable information request instructions;

The information requesting method provided by the embodiment of the present application will be described below with reference to an exemplary application and implementation of the terminal provided by the embodiment of the present application. It should be noted that the embodiments of the present application may be implemented by means of cloud technology.

Referring to fig. 6, fig. 6 is a first alternative flowchart of an information requesting method provided in the embodiment of the present application, and will be described with reference to the steps shown in fig. 6.

S101, detecting a refreshing operation of a target object on an information display interface, responding to the refreshing operation, and acquiring operation information corresponding to the refreshing operation.

The method and the device for displaying the information are realized in a scene that the terminal requests the promotion information for the information display interface, for example, the terminal requests the promotion information for the interface displaying the text information, or the terminal requests the promotion information for the interface displaying the video information. In an actual application scene, various information in the information display interface is triggered to request through the refreshing operation, so that the terminal monitors the information display interface and judges whether the target object triggers the refreshing operation on the information display interface. When the terminal detects the refreshing operation of the target object in the information display interface, the target object can clearly have the requirement for browsing the information at the current moment, so that the terminal can stay on the information display interface for displaying the information, and at the moment, if the promotion information is displayed in the information display interface, the promotion information can be seen by the target object. Therefore, the terminal can respond to the refresh operation of the target object and acquire the operation information corresponding to the refresh operation, so that the subsequent request mode of the popularization information can be conveniently determined according to the operation information.

The refresh operation may refer to a gesture operation actively performed by the target object on the information presentation interface for triggering information update, for example, the target object clicks a refresh button on the information presentation interface, or an operation of the target object in the information presentation interface, such as a slide-up operation or a pull-down operation, which can trigger information update, is performed. The refresh operation may also be automatically triggered by the terminal, for example, when the target object clicks to enter the information display interface, the terminal may automatically trigger the refresh operation, or until the time that the target object stays on the information display interface reaches a threshold, the terminal automatically triggers the refresh operation.

The operation information corresponding to the refresh operation may include a motion trajectory of the refresh operation, a trigger time of the refresh operation, whether the refresh operation is a first refresh within a preset time, and the like. Of course, the operation information corresponding to the refresh operation may further include other information related to the refresh operation, for example, a trigger position of the refresh operation, a duration of the refresh operation, and the like, which is not limited herein.

It is understood that the promotion information refers to information waiting for promotion, such as advertisements of products, newly released songs, etc., which may be promotion information. The information refers to various kinds of information pulled for the target object, such as articles that the target object may like, videos that are hot online, and the like.

And S102, determining a refresh type corresponding to the refresh operation based on the operation information.

After the terminal acquires the operation information of the refresh operation, the operation information is analyzed to determine which refresh type the refresh operation triggered by the target object belongs to. The refresh type is usually corresponding to a corresponding use scene, so that the determination of the refresh type is actually to determine which use scene the target object belongs to, so as to subsequently select a request mode configured for the use scene specially to request the promotion information, thereby reducing the waste of the promotion information.

The terminal can determine the refresh operation from different dimensions according to the content contained in the operation information to determine the corresponding refresh type. For example, when the operation information includes a movement trajectory of the refresh operation, the terminal may determine the refresh type in a spatial dimension, and when the operation information includes a time when the refresh operation is performed, or a refresh order of the refresh operation, the terminal may determine the refresh type in a temporal dimension.

S103, selecting a target request mode corresponding to the refreshing operation according to the refreshing type; the target request mode is a request mode configured for the use scene corresponding to the refresh type.

In practical application, the use scenes corresponding to the refresh types actually reflect habits of the target object, a search mode of the promotion information and the like, so that the terminal can configure a plurality of different preset request modes according to the use scenes corresponding to different refresh types before the information request process is started. In the information request process, the terminal can determine the target request mode corresponding to the refresh operation from all preset request modes according to the refresh type corresponding to the refresh operation, so that the popularization information can be requested in the request mode configured by the scene corresponding to the refresh type.

It should be noted that the target request manner may indicate a time when the terminal requests the promotion information, the number of the requested promotion information, and a slot position for requesting the promotion information, that is, indicate which promotion slot position in the information display interface requests the promotion information. The preset request mode can be adjusted by combining the time consumption of the request and the display rate of the promotion slot.

It can be understood that, when the request time consumption is required to be as low as possible, for example, the request time consumption is required to be controlled within 0.5s, the preset request mode may be adjusted to be a request for promotion information only for a few promotion slots, and the promotion information is requested within a preset time before the promotion slots are displayed, for example, the promotion information is requested from a single information request to a promotion slot and is requested for a promotion slot that a target object can certainly brush (for example, a slot next to a slot that the target object is browsing), and at this time, the number of promotion information requested by the promotion slots may not be required. When the display rate of the promotion slot position is required to be as high as possible, for example, the display rate of the promotion slot position is required to reach 100%, the preset request mode can be adjusted to request less promotion information for one promotion slot position, for example, only single promotion information is requested at one time, at this time, the time for requesting the promotion information can also reach the preset time before the promotion slot position is displayed, or the request can be made when the promotion slot position is displayed, meanwhile, the number of the promotion slot positions does not need to be made, for example, a single information request can only be a request for carrying out the promotion information for one promotion slot position, or can be a request for carrying out the promotion information for a plurality of promotion slot positions. Of course, the preset request mode may also be another adjusted request mode in combination with the display rate of the time consumption and the promotion slot position, and the present application is not limited herein.

In some embodiments, in addition to the time consumption for requesting and the display rate of the promotion slot, the target request mode may be configured by combining the time consumption of the information recommendation system, the promotion return, the user experience, the promotion contract, the model estimation, the sequencing strategy and other factors, so that the display of the promotion information can meet more requirements.

And S104, according to the target request mode, requesting promotion information from the information recommendation system, and displaying the promotion information on an information display interface.

After determining the target request mode corresponding to the refresh operation, the terminal can send a request message for requesting popularization information to the information recommendation system according to the target request mode. After receiving the request message, the information recommendation system returns the extracted promotion information to the terminal in response to the request message. And the terminal displays the popularization information in the information display interface so as to complete the information request process. The target request mode is configured according to the use scene corresponding to the refresh type of the refresh operation, so that the request of the promotion information can be adapted to the use scene corresponding to the refresh type, and the waste of the promotion information can be reduced.

In the embodiment of the application, when the target request mode specifies the time for the terminal to request the popularization information, the terminal can send a request message to the information recommendation system at the time specified by the target request mode; when the number of the promotion information is specified in the target request mode, the terminal can specify the number of the promotion information to be requested in the request message sent to the information recommendation system, so that the information recommendation system can return the corresponding number of the promotion information; when the information request mode designates the promotion slot position for displaying the promotion information, the terminal sends the information of the designated promotion slot position to the information recommendation system, and the information recommendation system takes the information of the promotion slot position as the characteristic when acquiring the promotion information, so that the promotion information which can obtain the maximum display efficiency on the designated promotion slot position is returned to the terminal.

In the embodiment of the application, after the terminal detects the refresh operation, the refresh type is determined according to the operation information of the refresh operation, and then the promotion information is requested from the information recommendation system by utilizing the request mode configured by combining the use scene corresponding to the refresh type, so that the use scene corresponding to the refresh type can be comprehensively considered in the information request, the waste of the promotion information is reduced, the degree of effective display of the promotion information is improved, and the display efficiency of the promotion information is also improved.

Based on fig. 6, referring to fig. 7, fig. 7 is a schematic view of an optional flow chart of an information request method provided in the embodiment of the present application. In some embodiments of the present application, the operation information is a moving track of the refresh operation on the information display interface, and in this case, based on the operation information, the determining a refresh type corresponding to the refresh operation, that is, a specific implementation process of S102 may include: s1021, as follows:

and S1021, judging the refresh type of the refresh operation in the space dimension according to the moving track of the refresh operation on the information display interface.

Refresh operations refresh types in the spatial dimension include upslide refresh and pulldown refresh. When the terminal detects that the moving track of the refreshing operation moves from the top of the information display interface to the bottom of the information display interface, the refreshing operation is determined to be pull-down refreshing, and when the terminal detects that the moving track of the refreshing operation moves from the bottom of the information display interface to the top of the information display interface, the refreshing operation is determined to be slide-up refreshing.

Correspondingly, selecting a target request mode corresponding to the refresh operation according to the refresh type, that is, a specific implementation process of S103, may include:

and S1031, selecting a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the spatial dimension.

Before the information request process is started, a corresponding preset request mode is configured for each refresh type, so that a plurality of preset request modes are provided. When the terminal determines that the refresh type is the upslide refresh, the terminal selects a preset request mode corresponding to the upslide refresh from a plurality of preset request modes as a target request mode. When the terminal determines that the refresh type is the pull-down refresh, the terminal selects a preset request mode corresponding to the pull-down refresh from a plurality of preset request modes as a target request mode.

It should be noted that a plurality of preset request modes are configured for different refresh types according to the request time consumption and the display rate of the promotion slot. In some embodiments of the application, different preset request modes can be configured for different refresh types by combining freshness, user experience, a promotion contract, model estimation, a sequencing strategy and the like on the basis of time consumption of requests and a display rate of promotion slots.

In the embodiment of the application, the terminal can distinguish the refresh type in the spatial dimension according to the moving track of the refresh operation, and determine different target request modes according to different refresh types, so that the information popularization request can be conveniently carried out according to the target request mode adapted to the use scene corresponding to the refresh type.

In some embodiments of the present application, the refresh type of the refresh operation in the spatial dimension includes: pull-down refresh; the target request mode is a pull-down refreshing corresponding information request mode. In this case, the requesting of the promotion information from the information recommendation system according to the target request manner, that is, the specific implementation process of S104, may include: S1041-S1042, as follows:

s1041, selecting a first promotion slot position from each slot position of the information display interface according to a pull-down refreshing corresponding information request mode.

The terminal selects a first preset number of slot positions for displaying the promotion information from the slot positions which need to be loaded in the information display interface during the pull-down refreshing according to the information request mode corresponding to the pull-down refreshing, and records the slot positions as first promotion slot positions. That is, the first promotion slot is used to show promotion information requested by a pull-down refresh.

It can be understood that the first preset number may be set according to actual requirements, for example, set in combination with user experience, a display rate of each slot, a return of promotion information, and the like. The first preset number may be 2 or 3, and the application is not limited herein.

Furthermore, because the pull-down refresh is usually triggered when the target object needs to update the information in the information display interface in a large range, the target object has a higher interest in the information display interface at this time, therefore, the first preset number can be set to be more than other refresh operations, in this way, one information request can simultaneously carry out the information request for more promotion slots, so that the number of the promotion slots waiting for displaying the promotion information is larger, the promotion information does not need to be frequently requested for the promotion slots, the frequency of the information request is reduced, and the network resources of the target object are saved.

It should be noted that the slots all have position indexes in the information display interface. The information request manner corresponding to the pull-down refresh may be to designate a slot of the preset position index as the first promotion slot, or may designate a slot of the longest retention time of the target object as the first promotion slot, which is not limited herein.

And S1042, according to the first promotion slot position and the quantity of promotion information requested by the first promotion slot position and designated by the information request mode corresponding to the pull-down refreshing, requesting promotion information from the information recommendation system.

The information request mode of the pull-down refresh may also specify the number of the promotion information requested by the first promotion slot, for example, specify that the first promotion slot requests only one promotion information, or specify that the first promotion slot requests two or more promotion information. The terminal can determine the total amount of promotion information required to be requested during pull-down refreshing by combining the first promotion slot position. Because the information recommendation system can also consider the characteristics of the promotion slot position when determining the promotion information for the promotion slot position, in the embodiment of the application, the promotion information is requested from the information recommendation system according to the characteristics of the first promotion slot position and the quantity of the promotion information requested by the first promotion slot position. That is, the terminal sends the characteristics of the first promotion slot and the quantity of the promotion information corresponding to the first promotion slot to the information recommendation system, and the information recommendation system obtains the corresponding promotion information for the first promotion slot according to the information and returns the obtained promotion information to the terminal.

It can be understood that the characteristics of the first promoting slot position may include the number of the first promoting slot position, the position of the first promoting slot position in the information display interface, the number of times that the first promoting slot position is browsed, and the like, and the application is not limited herein.

In practical application, the promotion information is likely to be displayed among some information in an interspersed manner, so that the number of information required to be acquired during pull-down refreshing can be specified in a pull-down refreshing corresponding information request manner, so that the terminal can request the corresponding number of information while requesting the promotion information, and display the information in the slot positions except the first promotion slot position on the information display interface.

Illustratively, the embodiment of the present application provides an exemplary diagram of requesting popularization information according to an information request manner corresponding to pull-down refresh. Referring to fig. 8, the refresh type corresponding to the refresh operation is pull-down refresh, and 8 slots are correspondingly pulled. The information request mode of the pull-down refreshing designates a 3 rd slot position and a 7 th slot position (filled with shadow) as first promotion slot positions, designates that each first promotion slot position only displays one propaganda advertisement (promotion information), and the terminal informs the information recommendation system of the information, so that the information recommendation system respectively returns one propaganda advertisement for the 3 rd slot position and the 7 th slot position and returns multimedia information for other slot positions.

In the embodiment of the application, when the refresh type of the refresh operation is pull-down refresh, the terminal can select the first promotion slot according to the information request mode corresponding to the pull-down refresh, and then according to the characteristics of the first promotion slot, the terminal can pull-down refresh the quantity of promotion information specified by the corresponding information request mode and aiming at the first promotion slot request, and request the promotion information from the information recommendation system, so that when the promotion information is requested, the use scene corresponding to the pull-down refresh can be considered, the promotion information is not wasted, and the promotion information can be requested simultaneously for more promotion slots at one time, so that the promotion information is not required to be frequently requested for the promotion slots, the frequency of the information request is reduced, and the network resource of the target object is received.

In some embodiments of the present application, the refresh type of the refresh operation in the spatial dimension includes: refreshing by sliding upwards; the target request mode is a corresponding information request mode of upglide refreshing. In this case, the requesting of the promotion information from the information recommendation system according to the target request manner, that is, the specific implementation process of S104, may include: 1043-S1044, as follows:

and S1043, selecting a second promotion slot position from the slot positions of the information display interface according to the information request mode corresponding to the upglide refreshing.

And the terminal selects a second preset number of slot positions for displaying the promotion information triggered and updated by the upglide refreshing from the slot positions needing to be loaded by the upglide refreshing according to the information request mode corresponding to the upglide refreshing, wherein the slot positions are the second promotion slot positions. That is, the second promotional slot is used to display promotional information that is requested by the upglide refresh.

It should be noted that the second preset number may be set according to actual requirements, for example, the second preset number may be set in combination with user experience, a display rate of each slot, return of promotion information, and the like. The second predetermined number may be 1 or 0, and the application is not limited herein.

Further, since the upsliding refresh is usually triggered when the target object needs to continuously load information on the information display interface, some promotional information may have already been browsed by the target object before the upsliding refresh, and the second preset number may be smaller than the first preset number in order to not cause the target object to feel disgusted. In this way, the promotion information can be requested only for a few promotion slots in one information request process, so that the time consumption of the request in a single information request process is reduced.

The information request mode corresponding to the upward-sliding refresh may be that the slot position indexed by the preset position is designated as the second promotion slot position, or that the slot position with the longest retention time of the target object is designated as the second promotion slot position, which is not limited herein.

And S1044, requesting the promotion information from the information recommendation system according to the characteristics of the second promotion slot and the quantity of the promotion information requested by the second promotion slot, which is specified by the information request mode corresponding to the sliding refreshing.

The information request mode of the upglide refresh specifies the amount of the promotion information requested by the second promotion slot. The terminal can determine the total amount of the promotion information required by the sliding refresh by combining the second promotion slot position and the specified quantity of the promotion information required by the second promotion slot position. And the terminal sends the characteristics of the second promotion slot position and the quantity of the promotion information of the specified second promotion slot position to the information recommendation system, and the information recommendation system acquires corresponding promotion information aiming at the second promotion slot position according to the information and returns the acquired promotion information to the terminal.

It can be understood that the characteristics of the second promoting slot position may include the number of the second promoting slot position, the position of the second promoting slot position in the information display interface, the number of times that the second promoting slot position is browsed, and the like, and the application is not limited herein.

The information request mode corresponding to the upglide refreshing can also specify the quantity of the information required to be acquired during the upglide refreshing, so that the terminal can request the corresponding quantity of the information while requesting the promotion information, and the information acquired by the upglide refreshing is displayed in the slot position of the information display interface except the second promotion slot position.

For example, an exemplary schematic diagram that requests promotion information according to an information request manner corresponding to upslide refreshing is provided in the embodiments of the present application. Referring to fig. 9, the refresh type corresponding to the refresh operation is a upslide refresh, and 5 slots are requested in a single upslide refresh. The information request mode of the upglide refreshing designates the 4 th slot (filled by shadow) as the second promotion slot, designates each second promotion slot to display only one propaganda advertisement (promotion information), and the terminal informs the information recommendation system of the information, so that the information recommendation system returns one propaganda advertisement for the 4 th slot and returns multimedia information for other slots.

In the embodiment of the application, when the refresh type of the refresh operation is the upslide refresh, the terminal can select the second promotion slot according to the upslide refresh corresponding information request mode, then according to the characteristics of the second promotion slot, the upslide refreshes the quantity of the promotion information which is appointed by the corresponding information request mode and is specific to the second promotion slot, and the promotion information is requested from the information recommendation system, so that when the promotion information is requested, not only can the upslide refresh corresponding use scene be considered, so that the promotion information is not wasted, but also when the information is requested for one time, the promotion information is requested for fewer promotion slots, thereby reducing the time consumed by the request in the single information request process, and avoiding the blockage of the promotion information during the display.

Based on fig. 6, referring to fig. 10, fig. 10 is a schematic view of an optional flow chart of an information request method provided in the embodiment of the present application. In some embodiments of the present application, the operation information is a refresh order corresponding to the refresh operation; the refreshing sequence represents whether the refreshing operation triggers the updating of the information display interface for the first time within a preset time period. In this case, determining the refresh type corresponding to the refresh operation based on the operation information, that is, the specific implementation process of S102, may include: s1022, the following steps:

s1022, judging the refresh type of the refresh operation in the time dimension according to the refresh sequence corresponding to the refresh operation.

The refresh type of the refresh operation in the time dimension comprises a first refresh and a non-first refresh, and the first refresh and the non-first refresh are determined according to the update of the information display interface triggered by the refresh operation for the second time within the preset time period. When the refreshing sequence represents that the refreshing operation triggers the updating of the information display interface for the first time in the preset time period, the refreshing type corresponding to the refreshing operation is the first refreshing. When the refresh sequence represents that the refresh operation is not to trigger the update of the information presentation interface for the first time within the preset time period, for example, the update of the information presentation interface for the second time or the nth time, the refresh type corresponding to the refresh operation is not to be refreshed for the first time.

Correspondingly, selecting a target request mode corresponding to the refresh operation according to the refresh type, that is, a specific implementation process of S103, may include: s1032, as follows:

s1032, selecting a target request mode corresponding to the refresh operation from the plurality of preset request modes according to the refresh type of the refresh operation in the time dimension.

When the terminal determines that the refresh type is the first refresh, the terminal selects a preset request mode configured for the first refresh from a plurality of preset request modes as a target request mode. When the terminal determines that the refresh type is not the first refresh, the terminal selects a preset request mode configured for the non-first refresh from a plurality of preset request modes as a target request mode.

In the embodiment of the application, the terminal can distinguish the refresh type in the time dimension according to the refresh sequence of the refresh operation, and determine the corresponding target request mode according to different refresh types, so that the subsequent request for popularizing the information is performed according to the target request mode adapted to the use scene corresponding to the refresh type.

In some embodiments of the present application, the refresh type of the refresh operation in the time dimension includes: refreshing for the first time; the target request mode is a corresponding information request mode which is refreshed for the first time. In this case, according to the target request manner, the promotion information is requested from the information recommendation system, and the promotion information is displayed on the information display interface, that is, the specific implementation process of S104 may include: 1045-S1046, as follows:

and S1045, counting the first browsing time of the target object on the information display interface.

When the refresh type is the first refresh, and the target request mode is the first refresh corresponding information request mode, the terminal will count the stay time of the target object on the information display interface when requesting the promotion information, and the stay time is the time of the target object browsing the information display interface actually, and the time is recorded as the first browsing time.

It should be noted that the first refresh is triggered when the target object starts to browse the information display interface, and before the first refresh, the promotion information is not browsed, and at this time, the first refresh needs to be used as a timing starting point. Therefore, the first browsing time represents the browsing time of the target object counted by taking the first refreshing time as a counting starting point.

It can be understood that the terminal requests the information from the information recommendation system when the information is first refreshed, so that the information presentation interface presents the information requested by the first refresh, and the first browsing time is actually the time when the target object browses the information after the information is refreshed.

And S1046, when the first browsing time reaches a first time threshold value specified by the information request mode corresponding to the first refreshing, requesting promotion information from the information recommendation system, and displaying the promotion information on the information display interface.

The information request mode corresponding to the first refreshing specifies a time threshold for requesting promotion information in the first refreshing, and the time threshold can be recorded as a first time threshold. When the first browsing time counted by the terminal reaches a first time threshold, the terminal selects a slot position from slot positions which are not displayed in the information display interface as a promotion slot position, then carries the characteristics of the slot position in a request message, sends the request message to the information recommendation system, and then receives promotion information returned by the information recommendation system. And then, the terminal displays the popularization information in the slot which is not displayed yet so as to finish displaying the popularization information on the information display interface.

It can be understood that, if the first browsing time reaches the first time threshold at the current time, the terminal may use a slot next to the slot displayed at the current time as the promotion slot. Of course, the terminal may also use the slot next to the slot displayed at the current time as the promotion slot, which is not limited herein.

It should be noted that the first time threshold may be set according to actual situations, for example, in combination with user experience, a display rate of each slot, a return of promotion information, and the like. For example, the first time threshold may be 90s or 120s, and the application is not limited herein.

It can be understood that, since the target object has no traffic information within a period of time at the time of the first refresh, it may cause the target object to feel an objection if the promotion information is presented to the target object more quickly. Therefore, the first time threshold value can be set longer than other time threshold values, so that the target object can be guaranteed to browse the information preferentially, and the use experience of the target object is guaranteed.

In the embodiment of the application, when the operation type includes first refreshing, the terminal can count the first browsing time of the target object on the information display interface, and when the first browsing time reaches the time threshold value specified by the information request mode corresponding to the first refreshing, the terminal requests the promotion information, so that when the promotion information is requested, the use scene corresponding to the first refreshing can be considered, and because the first time threshold value of the first refreshing is longer, the target object can be guaranteed to preferentially browse the information, and the use experience of the target object is guaranteed.

In some embodiments of the present application, a first pre-request time threshold is specified in an information request manner corresponding to a first refresh, and the first pre-request time threshold is used to trigger a pre-request for promoting information at the time of the first refresh. In this case, after counting the first browsing time of the target object in the information presentation interface, that is, after S1045, the method may further include: S201-S202, as follows:

s201, when the first browsing time reaches a first pre-request time threshold, the popularization information is requested from the information recommendation system.

S202, when the first browsing time reaches a first time threshold value, the popularization information is displayed on an information display interface.

The request is long-time consuming, and the promotion information is easy to have a click-and-pause feeling when being displayed. In contrast, in the embodiment of the application, the terminal may first pre-request the promotion information from the information recommendation system when the first browsing time reaches the first pre-request time threshold, and then directly display the promotion information when the first browsing time reaches the first time threshold, that is, when the time that the promotion information is really to be inserted is reached. Therefore, the card pause feeling caused by the time consumption of the request when the promotion information is requested during the first refreshing can be effectively reduced.

It is understood that the first pre-request time threshold may be 2s before the first time threshold, for example, when the first time threshold is 90s, the first pre-request time threshold is 88s, and the terminal requests the promotion information from the information recommendation system as long as the first browsing time reaches 88 s.

Of course, the first preset request time threshold may also be 80s, 60s, or other time lengths set according to practical situations, and the application is not limited herein.

In the embodiment of the application, the terminal can trigger the pre-request when the first browsing time reaches the first pre-request time threshold value specified by the information request mode corresponding to the first refreshing, so that the pre-request is utilized to reduce the click and pause feeling during the popularization information display.

In some embodiments of the present application, the refresh type of the refresh operation in the time dimension includes: non-first refresh; the target request mode is a non-first refreshing corresponding information request mode. In this case, according to the target request mode, the promotion information is requested from the information recommendation system, and the promotion information is displayed on the information display interface, that is, the specific implementation process of S104 may include: S1047-S1048, as follows:

and S1047, counting second browsing time of the target object on the information display interface.

It should be noted that the second browsing time represents the browsing time of the target object counted by using the exposure time of the latest historical popularization information as a counting starting point. That is, as long as the target object browses the promotion information on the information display interface, the browsing time is cleared and then is counted again. And when the target object is not refreshed for the first time, the target object already browses some historical popularization information, so that the second browsing time is counted by the time when the target object browses the historical popularization information, namely the time when the historical popularization information is exposed (when the target object is offline, the counting can be suspended).

And S1048, when the second browsing time reaches a second time threshold value specified by the information request mode which is not corresponding to the first refreshing and the information display interface scrolls through a preset number of information through the sliding-down operation of the target object, requesting promotion information from the information recommendation system and displaying the promotion information on the information display interface.

If the second browsing time reaches the second time threshold at the current time, the terminal may use a slot position next to the slot position displayed at the current time, or a next slot position, as the promotion slot position, which is not limited herein.

It is understood that the second time threshold may be set according to practical situations, for example, in combination with user experience, a display rate of each slot, a return of promotion information, and the like. For example, the second time threshold may be 90s or 120s, which is not limited herein. The preset number can also be set according to practical situations, for example, set to 2, set to 5, etc., and the application is not limited herein.

It can be understood that, when the target object is not refreshed for the first time, the target object has browsed some information, and may quit the information display interface at any time, so that the second time threshold may be set shorter than the first time threshold, so as to ensure that the promotion information is displayed to the target object as much as possible before the target object quits the information display interface, so as to increase the amount of the exposed promotion information.

In the embodiment of the application, when the operation type includes non-first-time refreshing, the terminal can count second browsing time of the target object on the information display interface, and when the second browsing time reaches a second time threshold value specified by an information request mode corresponding to the first-time refreshing, promotion information is requested, so that when the promotion information is requested, a use scene corresponding to the non-first-time refreshing can be considered, and when the second time threshold value is shorter than the first time threshold value, the promotion information can be guaranteed to be displayed for the target object as much as possible, so that the quantity of the exposed promotion information is increased.

In some embodiments of the present application, a second pre-request time threshold is specified in an information request manner corresponding to non-first-time refresh, and the second pre-request time threshold is used for triggering a pre-request for the promotion information when the information request manner is not first-time refresh. In this case, after counting the second browsing time of the target object in the information presentation interface, that is, after S1047, the method may further include: S203-S204, as follows:

s203, when the second browsing time reaches a second pre-request time threshold, requesting popularization information from the information recommendation system;

and S204, when the second browsing time reaches a second time threshold, displaying the popularization information on an information display interface.

In the embodiment of the application, the terminal can pre-request the promotion information from the information recommendation system when the second browsing time reaches the second pre-request time threshold, and then directly display the promotion information when the second browsing time reaches the second time threshold. Therefore, the card pause feeling caused by time consumption of the request when the promotion information is requested when the promotion information is not refreshed for the first time can be effectively reduced.

It is understood that the second pre-request time thresholds 58s, 50s, or other time periods set according to practical situations, are not limited herein.

In some embodiments of the present application, when the refresh operation is a pull-up refresh or a slide-down refresh, after the information presentation interface presents the promotion information, that is, after S104, the method may further include: S105-S107, as follows:

and S105, extracting the number of the residual slots from each slot corresponding to the refreshing operation.

It should be noted that the remaining slots are slots to which the target object has not been scrolled by the sliding-down operation, that is, slots that have already been viewed by the target object. Each slot position corresponding to the refresh operation refers to a slot position which needs to request information during the refresh operation.

And S106, when the number of the residual slots meets the refresh trigger threshold value specified by the target request mode, pre-requesting new popularization information from the information recommendation system.

When the number of the residual slots reaches the refresh trigger threshold value specified by the target request mode, the terminal can determine that the promotion information is required to be requested in advance at present, so that new promotion information is requested in advance from the information recommendation system.

It will be appreciated that the refresh trigger threshold is used to determine whether to trigger a pre-request for promotional information. The refreshing trigger threshold value can be 3, namely when the number of the remaining slot positions is 3, the pre-request is triggered; the refresh trigger threshold may also be 1, i.e. 1 slot is left to trigger the pre-request. The refresh start threshold may also be set according to actual conditions, and the application is not limited herein.

And S107, when a new refreshing operation of the target object is detected and the new refreshing operation is determined to be gliding refreshing, presenting new popularization information on an information display interface.

When the terminal detects a new refreshing operation of the target object and determines that the new refreshing operation is the gliding refreshing according to new operation information corresponding to the new refreshing operation, the information is displayed on the information display interface and the information is promoted in good faith.

For example, fig. 11 is a schematic diagram that triggers a pre-request according to the number of remaining slots according to an embodiment of the present application. Referring to FIG. 11, a pull-down refresh requests 8 slots, a upslide refresh request 5 slots, and a upslide refresh may occur as the next brush for the pull-down refresh. When the refresh operation is a pull-down refresh, the promotion information is requested for the 3 rd and 7 th slots, and the information is requested for other slots. When the target object rolls a page and browses the information filled in the slot positions, and the target object does not roll until only 3 slot positions are left in the 8 slot positions, the target object triggers that new popularization information is requested in advance, information of 5 slot positions is requested, and popularization information is requested in the 4 th slot position.

In the embodiment of the application, the terminal can judge whether to carry out the pre-request according to the number of the residual slots, so that new popularization information can be requested and then displayed, and the blockage caused by the time-consuming request of the popularization information display is avoided.

Next, an exemplary application of the embodiment of the present application in a practical application scenario will be described.

The embodiment of the application is realized in the scene of requesting advertisements for information streams. Further, the request logic of the top-brushing (pull-down refresh) and the bottom-brushing (slide-up refresh) is illustrated by the information flow first page scene, and the request logic of the first-brushing (first refresh) and the non-first-brushing (non-first refresh) is illustrated by the information flow video scene.

Fig. 12 is a schematic diagram of an information flow home scene request advertisement provided in an embodiment of the present application. Referring to fig. 12, a client (terminal) sends an advertisement slot (promotion slot) and the number of advertisements (promotion information number) for a single request, and an advertisement recommendation system (information recommendation system) returns a specified number of advertisements. The process comprises the following steps:

s301, when a user (target object) brushes on the top, X slots are pulled, 2 advertisement slot (first promotion slot) clients are set to request X-2 pieces of information 12-1 from the information recommendation system 12-a, 2 pieces of advertisements 12-2 are requested from the advertisement recommendation system 12-b, and one advertisement slot displays 1 piece of advertisement. (the number of promotion information requested for the first promotion slot specified by the corresponding information request manner is updated by pulling down). The client initiates a request to the advertisement recommendation system, specifies the requested advertisement positions and the required number of advertisements (which can be determined according to the number of the promotion information requested by the first promotion slot position and the first promotion slot position), the advertisement recommendation system selects proper advertisements and returns the advertisements to the client, and the client displays the information and the advertisements in the corresponding slot positions after mixing.

S302, the user slides down to browse the information and the advertisements, Y pieces of new information and advertisements 12-3 are required to be displayed each time when the number of the slot positions is equal to the number of the slot positions (when the number of the remaining slot positions meets the refresh trigger threshold value, new promotion information is required), and the new promotion information is displayed when the next bottom brushing is performed.

S303, when brushing the bottom (refreshing the upward sliding), pulling Z slots, setting 1 advertisement slot (a second promotion slot), requesting 1 advertisement 12-4, requesting Z-1 information 12-5, and displaying the returned information and the advertisement after mixed arrangement by the client.

S304, repeating the processes S302-S303.

Fig. 13 is a schematic diagram of an information flow video scene request advertisement provided by an embodiment of the present application. Referring to fig. 13, the refresh is divided into a first refresh and a non-first refresh, each advertisement slot is set, a first advertisement is inserted after an interval of a seconds (a first time threshold) when the first refresh enters a video scene, and a second advertisement is inserted every interval of B seconds (a second time threshold) when the non-first refresh later enters the video scene. The process mainly comprises the following steps:

s401, when a user client enters a video scene 13-1 for the first time (first refreshing), a plurality of pieces of video information (information requested by the first refreshing) are requested from a video information recommendation system, and the time 13-2 for the user to browse the video scene (first browsing time) is started at the same time.

S402, after the browsing time reaches a (90S), the user needs to insert an advertisement into the next slot, but the advertisement needs to be requested in advance by P (2S), that is, when the browsing time reaches a-P seconds (a first pre-request time threshold), the user requests the advertisement recommendation system for the advertisement 13-3, and displays the advertisement 13-4 after the timer reaches As.

S403, when the user views the advertisement (views the latest historical popularization information), the browsing time count of the video scene is cleared 13-5 to restart the timing (the second browsing time), the user continues browsing, when the timing reaches B ═ 60S (the second time threshold), and the user has browsed D2 information (the information display interface scrolls through the information of the preset number by the sliding down operation of the target object) after the advertisement, the advertisement 13-6 needs to be inserted into the next slot, and similarly, the user starts to request the advertisement 13-7 at B-Ps (the second preset request time threshold).

S404, the user slides down the page to see the advertisement, and the step S403 is repeated.

Whether the advertisement (promotion information) is wasted or not can be measured by advertisement consumption rate, time delay, exposure rate and cost per thousand times of exposure. Through the mode, in the information flow home page scene, compared with the related technology, the advertisement consumption rate is increased by 1.2%, and the time delay is reduced by 20 ms; in an information flow video scene, compared with the related art, the advertisement consumption rate is increased by 1.8%, the exposure rate is increased by 0.93%, and the exposure cost per thousand times is increased by 1.08%. Therefore, the information request method provided by the embodiment of the application effectively reduces the waste of the advertisements, thereby reducing the filtration of freshness and improving the display efficiency of the advertisements.

Continuing with the exemplary structure of the information requesting device 455 provided by the embodiments of the present application as software modules, in some embodiments, as shown in fig. 5, the software modules stored in the information requesting device 455 of the memory 450 may include:

an information obtaining module 4551, configured to detect a refresh operation of a target object on an information display interface, and obtain operation information corresponding to the refresh operation in response to the refresh operation;

a type determining module 4552, configured to determine, based on the operation information, a refresh type corresponding to the refresh operation;

a mode selection module 4553, configured to select a target request mode corresponding to the refresh operation according to the refresh type; the target request mode is configured for the use scene corresponding to the refresh type, and indicates the opportunity of requesting the promotion information, the number of the requested promotion information and promotion slots for displaying the promotion information;

an information request module 4554, configured to request the promotion information from the information recommendation system according to the target request manner;

and the information display module 4555 is configured to display the promotion information on the information display interface.

the type determining module 4552 is further configured to determine, according to the moving trajectory of the refresh operation on the information display interface, a refresh type of the refresh operation in a spatial dimension;

the mode selection module 4553 is further configured to select a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the spatial dimension; the preset request modes are configured according to the time consumption of the request and the display rate of the promotion slot positions aiming at different refreshing types.

the information request module 4554 is further configured to select a first promotion slot from the slots of the information display interface according to the pull-down refreshing corresponding information request manner; the first promotion slot position is used for displaying promotion information of the request refreshed through pull-down; and requesting the promotion information from the information recommendation system according to the characteristics of the first promotion slot and the quantity of the promotion information requested by the first promotion slot, which is specified by the information request mode corresponding to the pull-down refreshing.

the information request module 4554 is further configured to select a second promotion slot from the slot positions of the information display interface according to the information request mode corresponding to the upslide refreshing; the second promotion slot position is used for displaying promotion information which passes the upglide refreshing request; and requesting the promotion information from the information recommendation system according to the characteristics of the second promotion slot and the quantity of the promotion information which is requested by the second promotion slot and is specified by the information request mode corresponding to the upglide refreshing.

the type determining module 4552 is further configured to determine, according to the refresh order corresponding to the refresh operation, a refresh type of the refresh operation in a time dimension;

the mode selecting module 4553 is further configured to select a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the time dimension.

the information request module 4554 is further configured to count a first browsing time of the target object in the information display interface; the first browsing time represents the browsing time of the target object counted by taking the first refreshing time as a counting starting point; the information display interface displays the information requested by the first refreshing; and when the first browsing time reaches a first time threshold value specified by the information request mode corresponding to the first refreshing, requesting the promotion information from the information recommendation system, and displaying the promotion information on the information display interface.

the information request module 4554 is further configured to count second browsing time of the target object in the information display interface; the second browsing time represents the browsing time of the target object counted by taking the exposure time of the latest historical popularization information as a counting starting point;

the information request module 4554 is further configured to request the promotion information from the information recommendation system when the first browsing time reaches the first pre-request time threshold;

the information display module 4555 is further configured to display the promotion information on the information display interface when the first browsing time reaches the first time threshold.

the information presentation module 4555 is further configured to request the promotion information from the information recommendation system when the second browsing time reaches the second pre-request time threshold;

the information displaying module 4555 is further configured to display the promotion information on the information displaying interface when the second browsing time reaches the second time threshold.

In some embodiments of the present application, the information requesting module 4554 is further configured to extract the number of remaining slot positions from each slot position corresponding to the refresh operation; the remaining slot position is a slot position to which the information display interface does not roll through the sliding-down operation of the target object; when the number of the residual slots meets a refresh trigger threshold value specified by the target request mode, pre-requesting new promotion information from the information recommendation system; the refreshing trigger threshold is used for judging whether to trigger a pre-request of promotion information;

the type determining module 4552 is configured to, when a new refresh operation of the target object is detected, determine that the new refresh operation is the roll-down refresh;

the information display module 4555 is further configured to present the new popularization information on the information display interface.

Embodiments of the present application provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the information request method described in the embodiment of the present application.

Embodiments of the present application provide a computer-readable storage medium storing executable instructions, where the executable instructions are stored, and when executed by a processor, the executable instructions cause the processor to execute an information request method provided by embodiments of the present application, for example, the method shown in fig. 6.

In some embodiments, the computer-readable storage medium may be memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, the executable information request instructions may be in the form of a program, software module, script, or code written in any form of programming language (including compiled or interpreted languages), or declarative or procedural languages, and they may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, the executable information request instructions may, but need not, correspond to files in a file system, may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, the executable information request instructions may be deployed to be executed on one computing device or on multiple computing devices located at one site or distributed across multiple sites and interconnected by a communication network.

The above description is only an example of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present application are included in the protection scope of the present application.

Claims

1. An information request method, comprising:

determining a refresh type corresponding to the refresh operation based on the operation information;

and requesting the promotion information from an information recommendation system according to the target request mode, and displaying the promotion information on the information display interface.

2. The method according to claim 1, wherein the operation information is a moving track of the refreshing operation on the information presentation interface;

the determining the refresh type corresponding to the refresh operation based on the operation information includes:

judging the refresh type of the refresh operation on the spatial dimension according to the moving track of the refresh operation on the information display interface;

selecting a target request mode corresponding to the refresh operation according to the refresh type, wherein the target request mode comprises the following steps:

selecting a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the space dimension; the preset request modes are configured according to the time consumption of the request and the display rate of the promotion slot positions aiming at different refreshing types.

3. The method of claim 2, wherein the refresh type of the refresh operation in the spatial dimension comprises: pull-down refresh; the target request mode is an information request mode corresponding to the pull-down refreshing;

the requesting the promotion information from the information recommendation system according to the target request mode comprises the following steps:

selecting a first promotion slot position from each slot position of the information display interface according to the pull-down refreshing corresponding information request mode; the first promotion slot position is used for displaying promotion information of the request refreshed through pull-down;

and requesting the promotion information from the information recommendation system according to the characteristics of the first promotion slot and the quantity of the promotion information requested by the first promotion slot, which is specified by the information request mode corresponding to the pull-down refreshing.

4. The method of claim 2, wherein the refresh type of the refresh operation in the spatial dimension comprises: refreshing by sliding upwards; the target request mode is an information request mode corresponding to the upglide refreshing;

selecting a second promotion slot position from each slot position of the information display interface according to the information request mode corresponding to the upglide refreshing; the second promotion slot position is used for displaying promotion information which passes the upglide refreshing request;

and requesting the promotion information from the information recommendation system according to the characteristics of the second promotion slot and the quantity of the promotion information which is requested by the second promotion slot and is specified by the information request mode corresponding to the upglide refreshing.

5. The method according to claim 1, wherein the operation information is a refresh order corresponding to the refresh operation; the refreshing sequence represents whether the refreshing operation triggers the updating of the information display interface for the first time within a preset time period;

judging the refresh type of the refresh operation in the time dimension according to the refresh sequence corresponding to the refresh operation;

and selecting a target request mode corresponding to the refresh operation from a plurality of preset request modes according to the refresh type of the refresh operation in the time dimension.

6. The method of claim 5, wherein the refresh type of the refresh operation in the time dimension comprises: refreshing for the first time; the target request mode is the information request mode corresponding to the first refreshing;

the requesting the promotion information from an information recommendation system according to the target request mode, and displaying the promotion information on the information display interface, including:

counting the first browsing time of the target object on the information display interface; the first browsing time represents the browsing time of the target object counted by taking the first refreshing time as a counting starting point; the information display interface displays the information requested by the first refreshing;

and when the first browsing time reaches a first time threshold value specified by the information request mode corresponding to the first refreshing, requesting the promotion information from the information recommendation system, and displaying the promotion information on the information display interface.

7. The method of claim 5, wherein the refresh type of the refresh operation in the time dimension comprises: non-first refresh; the target request mode is the information request mode corresponding to the non-first-time refreshing;

counting second browsing time of the target object on the information display interface; the second browsing time represents the browsing time of the target object counted by taking the exposure time of the latest historical popularization information as a counting starting point;

8. The method according to claim 6, wherein the information request mode corresponding to the first refresh specifies a first pre-request time threshold, and the first pre-request time threshold is used for triggering a pre-request of promotion information at the first refresh;

after the counting of the first browsing time of the target object in the information presentation interface, the method further includes:

when the first browsing time reaches the first pre-request time threshold, requesting the promotion information from the information recommendation system;

and when the first browsing time reaches the first time threshold, displaying the popularization information on the information display interface.

9. The method according to claim 7, wherein the information request mode corresponding to the non-first-time refresh specifies a second pre-request time threshold, and the second pre-request time threshold is used for triggering the pre-request of the promotion information when the non-first-time refresh is performed;

after the counting of the second browsing time of the target object in the information presentation interface, the method further includes:

when the second browsing time reaches the second pre-request time threshold, requesting the promotion information from the information recommendation system;

and when the second browsing time reaches the second time threshold, displaying the popularization information on the information display interface.

10. The method of claim 3 or 4, wherein after presenting the promotional information at the information presentation interface, the method further comprises:

extracting the number of the residual slot positions from each slot position corresponding to the refreshing operation; the remaining slot position is a slot position to which the information display interface does not roll through the sliding-down operation of the target object;

when the number of the residual slots meets a refresh trigger threshold value specified by the target request mode, pre-requesting new promotion information from the information recommendation system; the refreshing trigger threshold is used for judging whether to trigger a pre-request of promotion information;

and when detecting a new refreshing operation of the target object and determining that the new refreshing operation is the downslide refreshing, presenting the new popularization information on the information display interface.

11. An information requesting apparatus, comprising:

12. A terminal, comprising:

a memory for storing executable information request instructions;

a processor for implementing the method of any one of claims 1 to 10 when executing executable information request instructions stored in the memory.

13. A computer-readable storage medium having stored thereon executable information request instructions for performing, when executed by a processor, the method of any one of claims 1 to 10.