CN114553813A - Message pushing method and device based on banking business, processor and electronic equipment - Google Patents

Message pushing method and device based on banking business, processor and electronic equipment Download PDF

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CN114553813A
CN114553813A CN202210049372.8A CN202210049372A CN114553813A CN 114553813 A CN114553813 A CN 114553813A CN 202210049372 A CN202210049372 A CN 202210049372A CN 114553813 A CN114553813 A CN 114553813A
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information
target user
pushing
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target
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廉学勤
满朕
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Industrial and Commercial Bank of China Ltd ICBC
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
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    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/02—Banking, e.g. interest calculation or account maintenance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
    • H04L51/18—Commands or executable codes

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Abstract

The application discloses a message pushing method and device based on banking business, a processor and electronic equipment, and relates to the field of financial science and technology. The method comprises the following steps: obtaining a messenger message received by a target user, wherein the messenger message is triggered according to consumption behavior operation of the target user; extracting characteristic information in the messenger message according to a classification algorithm; generating portrait information of the target user according to the characteristic information; determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business; and pushing the target data information to the target user according to the pushing rule. By the method and the device, the problem that when the message pushing service is provided in the related technology, user groups are not distinguished, and therefore the message cannot be accurately pushed for the user is solved.

Description

Message pushing method and device based on banking business, processor and electronic equipment
Technical Field
The application relates to the field of financial science and technology, in particular to a message pushing method and device based on banking business, a processor and electronic equipment.
Background
At present, most mobile terminals have a message pushing function, but the mobile terminals often push users blindly, so that the users generate dislike emotions to the mobile terminals. How to more efficiently provide accurate and personalized multi-dimensional message push service for users becomes the most valuable and most potential research direction of mobile terminals. At present, a message pushing center for banking business only has a function of simply providing message pushing service, and has no distinction between bank customer groups, so that the problem that the message cannot be pushed accurately exists.
Aiming at the problem that when the message push service is provided in the related technology, the user groups are not distinguished, so that the message can not be pushed accurately aiming at the user, an effective solution is not provided at present.
Disclosure of Invention
The main objective of the present application is to provide a method and an apparatus for pushing a message based on banking, a processor, and an electronic device, so as to solve the problem that when a message pushing service is provided in the related art, a user group is not distinguished, and thus a message cannot be pushed accurately for a user.
In order to achieve the above object, according to one aspect of the present application, a message pushing method based on banking business is provided. The method comprises the following steps: obtaining a messenger message received by a target user, wherein the messenger message is triggered according to consumption behavior operation of the target user; extracting characteristic information in the messenger message according to a classification algorithm; generating portrait information of the target user according to the characteristic information; determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business; and pushing the target data information to the target user according to the pushing rule.
Further, before extracting the feature information in the messenger message according to a classification algorithm, the method further comprises: conducting escaping processing on target information in the messenger message to obtain the processed messenger message, wherein the target information is information related to the identity information of the target user; storing the processed messenger message in a first database according to a preset format; extracting feature information in the messenger message according to a classification algorithm comprises: and acquiring the processed messenger message from the first database, and extracting characteristic information from the processed messenger message by using the classification algorithm.
Further, before determining target data information to be pushed and a pushing rule according to the portrait information of the target user, the method further includes: and classifying the resource data information in the second database according to a preset rule, wherein the resource data information comprises the target data information to be pushed.
Further, determining target data information to be pushed and a pushing rule according to the portrait information of the target user comprises: analyzing the portrait information of the target user and determining the behavior habit information of the target user; and determining the pushing rule based on the behavior habit information of the target user.
Further, pushing the target data information to the target user according to the pushing rule includes: detecting whether the mobile terminal used by the target user starts an information push service or not; and if the mobile terminal used by the target user starts the information push service, pushing the target data information to the mobile terminal used by the target user according to the push rule.
Further, before extracting the feature information in the messenger message according to a classification algorithm, the method further comprises: extracting feature categories in the messenger messages through a clustering algorithm; extracting feature information in the messenger message according to a classification algorithm comprises: and extracting the characteristic information in the messenger message according to a classification algorithm and the characteristic category.
In order to achieve the above object, according to another aspect of the present application, a message pushing device based on banking business is provided. The device includes: the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the messenger message received by a target user, and the messenger message is triggered according to the consumption behavior operation of the target user; the first extraction unit is used for extracting the characteristic information in the messenger message according to a classification algorithm; the establishing unit is used for generating portrait information of the target user according to the characteristic information; the determining unit is used for determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business; and the pushing unit is used for pushing the target data information to the target user according to the pushing rule.
Further, the apparatus further comprises: the processing unit is used for carrying out escape processing on target information in the messenger message before extracting the feature information in the messenger message according to a classification algorithm to obtain the processed messenger message, wherein the target information is information related to the identity information of the target user; the storage unit is used for storing the processed messenger message in a first database according to a preset format; the first extraction unit is further configured to obtain the processed messenger message from the first database, and extract feature information from the processed messenger message by using the classification algorithm.
Further, the apparatus further comprises: and the classification unit is used for classifying the resource data information in the second database according to a preset rule before determining the target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the resource data information comprises the target data information to be pushed.
Further, the determination unit includes: the analysis module is used for analyzing the portrait information of the target user and determining the behavior habit information of the target user; and the determining module is used for determining the pushing rule based on the behavior habit information of the target user.
Further, the pushing unit includes: the detection module is used for detecting whether the mobile terminal used by the target user starts the information push service or not; and the pushing module is used for pushing the target data information to the mobile terminal used by the target user according to the pushing rule if the mobile terminal used by the target user starts an information pushing service.
Further, the apparatus further comprises: the second proposing unit is used for extracting the feature categories in the messenger messages through a clustering algorithm before extracting the feature information in the messenger messages according to the classification algorithm; the first extraction unit is also used for extracting the characteristic information in the messenger message according to a classification algorithm and the characteristic category.
In order to achieve the above object, according to another aspect of the present application, there is provided a processor for executing a program, where the program executes to execute any one of the above message pushing methods based on banking services.
To achieve the above object, according to another aspect of the present application, there is provided an electronic device. The electronic device comprises one or more processors and a memory for storing one or more programs, wherein the one or more programs, when executed by the one or more processors, cause the one or more processors to implement any of the banking-based message pushing methods described above.
Through the application, the following steps are adopted: obtaining a messenger message received by a target user, wherein the messenger message is triggered according to consumption behavior operation of the target user; extracting characteristic information in the messenger message according to a classification algorithm; generating portrait information of the target user according to the characteristic information; determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business; and pushing the target data information to the target user according to the pushing rule, so that the problem that the user groups cannot be accurately pushed due to no distinction when the information pushing service is provided in the related technology is solved. The characteristic information is obtained by processing the messenger information received by the target user, the portrait information of the target user is obtained according to the characteristic information, and the message pushing is carried out on the target user through the portrait information of the target user, so that the effect of providing accurate message pushing service for the target user is achieved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, illustrate embodiments of the application and, together with the description, serve to explain the application and are not intended to limit the application. In the drawings:
fig. 1 is a flowchart of a banking-based message pushing method according to an embodiment of the present application;
fig. 2 is a flowchart of an alternative banking-based message pushing method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of a banking-based message pushing device provided according to an embodiment of the present application;
fig. 4 is a schematic diagram of an electronic device provided according to an embodiment of the present application.
Detailed Description
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The present invention is described below with reference to preferred implementation steps, and fig. 1 is a flowchart of a message pushing method based on banking services according to an embodiment of the present application, and as shown in fig. 1, the method includes the following steps:
step S101, obtaining the messenger message received by the target user, wherein the messenger message is triggered according to the consumption behavior operation of the target user.
Firstly, obtaining messenger messages received by a target user on different platforms, for example, xx time, buying xx fund and consuming xx yuan in xx bank APP; xx hours, at xx coffee shops, buy coffee, consume xx yuan; xx hours, at xx APP, buy xx brand cosmetics, the consumption amount xx yuan.
And step S102, extracting characteristic information in the messenger message according to a classification algorithm.
Extracting feature information in the messenger message through a classification algorithm, for example, a first piece: xx time, buying xx fund and spending amount xx yuan in xx bank APP, and extracting characteristic information as time: xx times; consumption channel: xx bank APP; consumption category: xx fund. A second bar: xx hours, at xx coffee shops, buy coffee, consume xx elements. The extracted characteristic information is time: xx times; consumption channel: an offline xx coffee shop; consumption category: coffee. And a third: xx, purchasing xx-brand cosmetics at xx APP, and extracting characteristic information of the consumption amount xx unit as time: xx times; consumption channel: an inline xx APP; consumption category: xx brand cosmetics.
Step S103, generating image information of the target user according to the characteristic information.
For example, the generation of the portrait information of the target user based on the characteristic information includes behavioral habits (e.g., xx APP browsed at xx time), investments, makeup, and coffee liking.
And step S104, determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business.
For example, the portrait information of the target user includes investment, makeup, favorite coffee, and when the xx fund of the bank has a preferential activity, the activity information is the target data information. Meanwhile, a push rule is determined, wherein the push rule refers to target data information to be transmitted, opportunity, form, transmission channel and the like. The target data information to be sent can be pictures, texts, connections, functions, consultation, video, live broadcast and the like; the sending time can be real-time, timing sending and the like; in form, the message can be a short message, an app message, a web-side message and the like; the channel may be a single channel, multiple channels, all channels, a random channel, and the like.
Step S105, pushing the target data information to the target user according to the pushing rule.
For example, the xx fund of the bank has target data information of preferential activities, and the target data information is pushed to the mobile terminal of the target user in real time by adopting images and texts.
In summary, the problem that when the message push service is provided in the related art, the user groups are not distinguished, so that the message cannot be accurately pushed for the user is solved. The characteristic information is obtained by processing the messenger information received by the target user, the portrait information of the target user is obtained according to the characteristic information, and the message pushing is carried out on the target user through the portrait information of the target user, so that the effect of providing accurate message pushing service for the target user is achieved.
Optionally, in the message pushing method based on banking service provided in the embodiment of the present application, before extracting feature information in a messenger message according to a classification algorithm, the method further includes: carrying out escaping processing on target information in the messenger message to obtain the processed messenger message, wherein the target information is information related to identity information of a target user; storing the processed messenger message in a first database according to a preset format; extracting feature information in the messenger message according to a classification algorithm includes: the processed messenger message is obtained from the first database, and feature information is extracted from the processed messenger message using a classification algorithm.
Before the characteristic information is obtained by processing the messenger message of the target user, the sensitive information in the messenger message is subjected to escaping processing, for example, the identity information of the target user is escaped into a randomly distributed numeric string and the like. The processed messenger message is stored in a first database in a preset format (for example, in a format of a user ID, a messenger type, an account type, an amount of money, time, a place). When the characteristic information in the messenger message is extracted through the classification algorithm, the processed messenger message is firstly collected and obtained from the first database, and then the characteristic information is extracted from the processed messenger message through the classification algorithm.
The messenger message of the target user is subjected to escaping processing, so that the privacy of the target user can be effectively protected, and the condition of user information leakage is avoided.
Optionally, in the message pushing method based on banking business provided in the embodiment of the present application, before determining target data information to be pushed and a pushing rule according to the portrait information of the target user, the method further includes: and classifying the resource data information in the second database according to a preset rule, wherein the resource data information comprises target data information to be pushed.
The second database stores a large amount of resource data information, and the resource data information needs to be classified according to characteristics of the resource data information (for example, regarding fund types, regarding discount of xx bank card consumption in xx physical stores, and the like) so as to call the target resource quickly in the following.
The resource data information in the database is classified, and the efficiency of the information push service can be effectively improved.
Optionally, in the message pushing method based on banking business provided in the embodiment of the present application, determining target data information to be pushed and a pushing rule according to portrait information of a target user includes: analyzing the portrait information of the target user and determining the behavior habit information of the target user; and determining a pushing rule based on the behavior habit information of the target user.
For example, the portrait information of the target user includes behavioral habits (e.g., xx APP time browsing xx), investments, makeup, and coffee liking. And browsing xx APP by the user in the xx time according to the portrait information, and pushing target data information at regular time according to the xx time in the xx APP.
By means of portrait information of the target user and the message pushing rule, the target user can see the pushed message in time, and the additional value of the information pushing service is improved.
Optionally, in the message pushing method based on banking business provided in the embodiment of the present application, pushing the target data information to the target user includes: detecting whether a mobile terminal used by a target user starts an information push service or not; and if the mobile terminal used by the target user starts the information push service, pushing the target data information to the mobile terminal used by the target user according to the push rule.
When the mobile terminal of the target user starts the information push service, the target data information can be pushed to the target user.
Optionally, in the message pushing method based on banking service provided in the embodiment of the present application, before extracting feature information in a messenger message according to a classification algorithm, the method further includes: extracting feature categories in the messenger message through a clustering algorithm; extracting feature information in the messenger message according to a classification algorithm includes: and extracting the characteristic information in the messenger message according to the classification algorithm and the characteristic category.
And extracting feature categories (such as consumption occasions, consumption categories, consumption time and the like) in the messenger messages of the target users through a clustering algorithm. And then extracting the characteristic information in the messenger message according to the classification algorithm and the characteristic category.
The message pushing method based on the banking business provided by the embodiment of the application obtains the messenger message received by the target user, wherein the messenger message is triggered according to the consumption behavior operation of the target user; extracting characteristic information in the messenger message according to a classification algorithm; generating portrait information of the target user according to the characteristic information; determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business; and pushing the target data information to the target user according to the pushing rule, so that the problem that the user groups cannot be accurately pushed due to no distinction when the information pushing service is provided in the related technology is solved. And further, the effect of providing accurate message push service for the target user is achieved.
Fig. 2 is a flowchart illustrating an alternative banking-based message pushing method according to an embodiment of the present application. Collecting user messenger messages through a data acquisition module; utilizing a data analysis module to analyze the messenger message extraction characteristic value; generating, by a user representation module, a user representation; and the resource classification module classifies the resources, and when the user starts the information push service, the corresponding resources are selected and sent to the corresponding target customer group through the message sending module.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
The embodiment of the present application further provides a message pushing device based on banking services, and it should be noted that the message pushing device based on banking services according to the embodiment of the present application can be used to execute the message pushing method based on banking services according to the embodiment of the present application. The following describes a message pushing device based on banking business provided in an embodiment of the present application.
Fig. 3 is a schematic diagram of a message pushing device based on banking business according to an embodiment of the present application. As shown in fig. 3, the apparatus includes: the device comprises an acquisition unit 201, a first extraction unit 202, a building unit 203, a determination unit 204 and a pushing unit 205.
The obtaining unit 201 is configured to obtain a messenger message received by a target user, where the messenger message is triggered according to a consuming behavior operation of the target user.
The first extraction unit 202 is configured to extract feature information in the messenger message according to a classification algorithm.
The creating unit 203 is configured to generate image information of the target user according to the feature information.
The determining unit 204 is configured to determine target data information to be pushed and a pushing rule according to the portrait information of the target user, where the target data information is data information of banking business.
The pushing unit 205 is configured to push the target data information to the target user according to the pushing rule.
In summary, the message pushing apparatus based on banking service provided by the embodiment of the present application obtains, by the obtaining unit 201, a messenger message received by a target user, where the messenger message is a message triggered according to a consuming behavior operation of the target user. The first extraction unit 202 extracts feature information in the messenger message according to a classification algorithm. The creating unit 203 generates image information of the target user based on the feature information. The determining unit 204 determines target data information to be pushed and a pushing rule according to the portrait information of the target user, where the target data information is data information of banking business. The pushing unit 205 pushes the target data information to the target user according to the pushing rule, so that the problem that the user groups cannot be accurately pushed by the user due to no distinction between the user groups when the information pushing service is provided in the related art is solved, and the effect of providing the accurate information pushing service for the target user is achieved.
Optionally, in the message pushing apparatus based on banking business provided in the embodiment of the present application, the apparatus further includes: the processing unit is used for carrying out escaping processing on target information in the messenger message before extracting the characteristic information in the messenger message according to the classification algorithm to obtain the processed messenger message, wherein the target information is information related to the identity information of a target user; the storage unit is used for storing the processed messenger message in a first database according to a preset format; and the first extraction unit is also used for acquiring the processed messenger messages from the first database and extracting the characteristic information from the processed messenger messages by using a classification algorithm.
Optionally, in the message pushing apparatus based on banking business provided in the embodiment of the present application, the apparatus further includes: and the classification unit is used for classifying the resource data information in the second database according to a preset rule before determining the target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the resource data information comprises the target data information to be pushed.
Optionally, in the message pushing apparatus based on banking business provided in the embodiment of the present application, the determining unit includes: the analysis module is used for analyzing the portrait information of the target user and determining the behavior habit information of the target user; and the determining module is used for determining the pushing rule based on the behavior habit information of the target user.
Optionally, in the message pushing apparatus based on banking business provided in the embodiment of the present application, the pushing unit includes: the detection module is used for detecting whether the mobile terminal used by the target user starts the information push service or not; and the pushing module is used for pushing the target data information to the mobile terminal used by the target user according to the pushing rule if the mobile terminal used by the target user opens the information pushing service.
Optionally, in the message pushing apparatus based on banking business provided in the embodiment of the present application, the apparatus further includes: the second proposing unit is used for extracting the feature categories in the messenger messages through a clustering algorithm before extracting the feature information in the messenger messages according to the classifying algorithm; the first extraction unit is also used for extracting the characteristic information in the messenger message according to the classification algorithm and the characteristic category.
The device for pushing the message based on the banking business comprises a processor and a memory, wherein the acquiring unit 201, the first extracting unit 202, the establishing unit 203, the determining unit 204, the pushing unit 205 and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more, and personalized information push service for the user is realized by adjusting kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM), including at least one memory chip.
The embodiment of the invention provides a processor, which is used for running a program, wherein the message pushing method based on banking business is executed when the program runs.
As shown in fig. 4, an embodiment of the present invention provides an electronic device, where the device includes a processor, a memory, and a program stored in the memory and executable on the processor, and the processor executes the program to implement the following steps: obtaining a messenger message received by a target user, wherein the messenger message is triggered according to consumption behavior operation of the target user; extracting characteristic information in the messenger message according to a classification algorithm; generating image information of a target user according to the characteristic information; determining target data information to be pushed and a pushing rule according to the portrait information of a target user, wherein the target data information is data information of banking business; and pushing the target data information to the target user according to the pushing rule.
Optionally, before extracting the feature information in the messenger message according to the classification algorithm, the method further includes: carrying out escaping processing on target information in the messenger message to obtain the processed messenger message, wherein the target information is information related to identity information of a target user; storing the processed messenger message in a first database according to a preset format; extracting feature information in the messenger message according to a classification algorithm includes: the processed messenger message is obtained from the first database, and feature information is extracted from the processed messenger message using a classification algorithm.
Optionally, before determining target data information to be pushed and a pushing rule according to the portrait information of the target user, the method further includes: and classifying the resource data information in the second database according to a preset rule, wherein the resource data information comprises target data information to be pushed.
Optionally, determining target data information to be pushed and a pushing rule according to the portrait information of the target user includes: analyzing the portrait information of the target user and determining the behavior habit information of the target user; and determining a pushing rule based on the behavior habit information of the target user.
Optionally, pushing the target data information to the target user according to the pushing rule includes: detecting whether a mobile terminal used by a target user starts an information push service or not; and if the mobile terminal used by the target user starts the information push service, pushing the target data information to the mobile terminal used by the target user according to the push rule.
Optionally, before extracting the feature information in the messenger message according to the classification algorithm, the method further includes: extracting feature categories in the messenger message through a clustering algorithm; extracting feature information in the messenger message according to a classification algorithm includes: and extracting the characteristic information in the messenger message according to the classification algorithm and the characteristic category. The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device: obtaining a messenger message received by a target user, wherein the messenger message is triggered according to consumption behavior operation of the target user; extracting characteristic information in the messenger message according to a classification algorithm; generating image information of a target user according to the characteristic information; determining target data information to be pushed and a pushing rule according to the portrait information of a target user, wherein the target data information is data information of banking business; and pushing the target data information to the target user according to the pushing rule.
Optionally, before extracting the feature information in the messenger message according to the classification algorithm, the method further includes: carrying out escaping processing on target information in the messenger message to obtain the processed messenger message, wherein the target information is information related to identity information of a target user; storing the processed messenger message in a first database according to a preset format; extracting feature information in the messenger message according to a classification algorithm includes: the processed messenger message is obtained from the first database, and feature information is extracted from the processed messenger message using a classification algorithm.
Optionally, before determining target data information to be pushed and a pushing rule according to the portrait information of the target user, the method further includes: and classifying the resource data information in the second database according to a preset rule, wherein the resource data information comprises target data information to be pushed.
Optionally, determining target data information to be pushed and a pushing rule according to the portrait information of the target user includes: analyzing the portrait information of the target user and determining the behavior habit information of the target user; and determining the pushing rule based on the behavior habit information of the target user.
Optionally, pushing the target data information to the target user according to the pushing rule includes: detecting whether a mobile terminal used by a target user starts an information push service or not; and if the mobile terminal used by the target user starts the information push service, pushing the target data information to the mobile terminal used by the target user according to the push rule.
Optionally, before extracting the feature information in the messenger message according to the classification algorithm, the method further includes: extracting feature categories in the messenger message through a clustering algorithm; extracting feature information in the messenger message according to a classification algorithm includes: and extracting the characteristic information in the messenger message according to the classification algorithm and the characteristic category.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), dynamic Random Access Memory (RAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims (10)

1. A message pushing method based on banking business is characterized by comprising the following steps:
obtaining a messenger message received by a target user, wherein the messenger message is triggered according to consumption behavior operation of the target user;
extracting characteristic information in the messenger message according to a classification algorithm;
generating portrait information of the target user according to the characteristic information;
determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business;
and pushing the target data information to the target user according to the pushing rule.
2. The method of claim 1, wherein prior to extracting the characteristic information in the signaling message according to a classification algorithm, the method further comprises:
conducting escaping processing on target information in the messenger message to obtain the processed messenger message, wherein the target information is information related to the identity information of the target user;
storing the processed messenger message in a first database according to a preset format;
extracting feature information in the messenger message according to a classification algorithm comprises: and acquiring the processed messenger message from the first database, and extracting characteristic information from the processed messenger message by using the classification algorithm.
3. The method of claim 1, wherein before determining target data information to be pushed and a pushing rule according to the portrait information of the target user, the method further comprises:
and classifying the resource data information in the second database according to a preset rule, wherein the resource data information comprises the target data information to be pushed.
4. The method of claim 1, wherein determining target data information to be pushed and a pushing rule based on the portrait information of the target user comprises:
analyzing the portrait information of the target user and determining the behavior habit information of the target user;
and determining the pushing rule based on the behavior habit information of the target user.
5. The method of claim 1, wherein pushing the target data information to the target user according to the pushing rule comprises:
detecting whether the mobile terminal used by the target user starts an information push service or not;
and if the mobile terminal used by the target user starts the information push service, pushing the target data information to the mobile terminal used by the target user according to the push rule.
6. The method of claim 1, wherein prior to extracting the characteristic information in the signaling message according to a classification algorithm, the method further comprises:
extracting feature categories in the messenger messages through a clustering algorithm;
extracting feature information in the messenger message according to a classification algorithm comprises: and extracting the characteristic information in the messenger message according to a classification algorithm and the characteristic category.
7. A message pushing device based on banking business, comprising:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the messenger message received by a target user, and the messenger message is triggered according to the consumption behavior operation of the target user;
the first extraction unit is used for extracting the characteristic information in the messenger message according to a classification algorithm;
the establishing unit is used for generating the portrait information of the target user according to the characteristic information;
the determining unit is used for determining target data information to be pushed and a pushing rule according to the portrait information of the target user, wherein the target data information is data information of banking business;
and the pushing unit is used for pushing the target data information to the target user according to the pushing rule.
8. The apparatus of claim 7, further comprising:
the processing unit is used for carrying out escape processing on target information in the messenger message before extracting the feature information in the messenger message according to a classification algorithm to obtain the processed messenger message, wherein the target information is information related to the identity information of the target user;
the storage unit is used for storing the processed messenger message in a first database according to a preset format;
the first extraction unit is further configured to obtain the processed messenger message from the first database, and extract feature information from the processed messenger message by using the classification algorithm.
9. A processor, characterized in that the processor is configured to execute a program, wherein the program executes the banking-based message pushing method according to any one of claims 1 to 6.
10. An electronic device comprising one or more processors and memory storing one or more programs, wherein the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the banking-based message pushing method of any one of claims 1 to 6.
CN202210049372.8A 2022-01-17 2022-01-17 Message pushing method and device based on banking business, processor and electronic equipment Pending CN114553813A (en)

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