CN114549094A - Advertisement fee-counting information technology consultation management system - Google Patents
Advertisement fee-counting information technology consultation management system Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
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- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an advertisement charge information technology consultation management system, which comprises: a limited area fee analysis module, an advertisement layout information acquisition module, an advertisement mis-click induction module, a mis-click fee analysis module and a fee consultation management module, analyzing whether the ratio of the coverage area of the advertisement to be issued to the limited area exceeds the range of the basic advertisement area or not by the limited area fee analysis module, checking the extra fee and feeding the extra fee back to the advertisement issuing client, collecting the position of an advertisement interface closing button and the position information of a confirmation button after the closing button is clicked, confirming the established click track, the advertisement is popped up and monitored in real time when a user watches videos through the advertisement mis-click induction module and the mis-click expense analysis module, whether the possibility of mis-clicking advertisements exists is predicted, the mis-click expense is screened and detected and fed back to the advertisement publishing client, and the advertisement is delivered timely and smoothly, and meanwhile, the advertisement delivery cost is saved.
Description
Technical Field
The invention relates to the technical field of advertisement charging information consultation, in particular to an advertisement charging information technical consultation management system.
Background
With the continuous progress of technology, information technology consultation work is gradually diversified, the application range is wider and wider, the rapid growth of enterprises also enables more and more contents to be consulted by clients, in order to enable companies to obtain higher attention, some enterprises need to increase the publicity degree of company products and projects through advertisement putting so as to improve the business performance of the companies, in the aspect of advertisement charging, how to achieve the best advertisement benefit with the minimum cost is always the most annoying problem for some enterprises, at present, the network flow advertisement charging modes are various, such as long-time payment, pay-per-display, pay-per-click, pay-per-sale and the like, and when the advertisement charging consultation is carried out, the client does not know that the reason that the advertisement cost is higher than the forecast cost is often that the advertisements put by the clients exceed the basic advertisement range of a limited area, the cost is increased, and clear feedback to the client is needed; in addition, network flow advertisements are often popped up when people watch videos, and the advertisements are popped up when people click the advertisements accidentally, so that part of the expenses paid to a media platform can be increased if the advertisements are charged according to a click payment mode, and the delivery cost of an advertisement publisher is increased.
Therefore, there is a need for an advertising fee information technology consultation management system to solve the above problems.
Disclosure of Invention
The invention aims to provide an advertisement charge information technology consultation management system to solve the problems in the background technology.
In order to solve the technical problems, the invention provides the following technical scheme: an advertisement fee information technology consultation management system is characterized in that: the system comprises: the system comprises a limited area cost analysis module, an advertisement layout information acquisition module, an advertisement mis-click induction module, a mis-click cost analysis module and a cost consultation management module;
the limited area cost analysis module acquires the area data of the advertisement delivery limited area through the information provided by the client, analyzes whether the proportion of the coverage area of the advertisement to be issued in the limited area exceeds the range of the basic advertisement area, calculates the extra cost required by the exceeding area if the proportion exceeds the range, adds the basic advertisement cost to obtain the comprehensive advertisement display cost, and transmits the comprehensive advertisement display cost data to the cost consultation management module;
the advertisement layout information acquisition module establishes a two-dimensional model for an advertisement interface provided by a client, acquires the position of an advertisement interface closing button and the position information of a confirmation button after the closing button is clicked, transmits the acquired closing button position and the confirmation button position data to the advertisement mis-click induction module, the advertisement mis-click induction module monitors the advertisement pop-up in real time when a user watches a video, senses whether the user clicks the advertisement or not by a pressure sensor when the user touches a screen, the position of the pressure sensor corresponds to the position of the advertisement pop-up, analyzes behavior data of the user after sensing that the user clicks the advertisement, senses a track formed by positions of the user clicking the advertisement in sequence, transmits the click track to the mis-click expense analysis module, and the mis-click expense analysis module analyzes a set track according to the pre-received advertisement interface button position information, matching with the click track of the user, and predicting whether the error click operation of the advertisement exists: if the two tracks are matched, the fact that the user clicks the advertisement by mistake is predicted; if the two tracks are not matched, the user is predicted not to click the advertisement by mistake, the number of times of clicking by mistake is counted, the sum of the number of times of clicking by mistake and the total number of times of clicking by mistake is calculated, the expense which needs to be paid is obtained by deducting the expense of clicking by mistake, the expense consultation management module is used for adding the comprehensive advertisement display expense and the expense after deducting the expense of clicking by mistake to obtain final advertisement charging data, and the final advertisement charging data is fed back to the client who issues the advertisement, so that the advertisement charging consultation work is completed.
Furthermore, the limited area cost analysis module comprises a limited placement query unit, an advertisement coverage analysis unit and an excess charging analysis unit, wherein the limited placement query unit queries the total area of the area where the advertisement needs to be placed and the basic area proportion data of the advertisement which can be placed without additional charge in the information provided by the client, the advertisement layout area which needs to be placed by the advertisement publisher is counted through the advertisement coverage analysis unit, if the area of the advertisement which needs to be placed exceeds the basic area of the advertisement placement, the data is fed back to the excess charging analysis unit, the excess charging analysis unit calculates the excess area additional charge, the basic advertisement charge is added to obtain the comprehensive advertisement display charge, and the comprehensive advertisement display charge is transmitted to the cost consultation management module.
Furthermore, the advertisement layout information acquisition module comprises an advertisement interface modeling unit, a closing button positioning unit and a confirmation button positioning unit, wherein the advertisement interface modeling unit establishes a two-dimensional coordinate system by taking an advertisement interface center issued by a client as an original point, the button position for closing the advertisement interface is confirmed by the closing button positioning unit, the closed button position is confirmed after clicking the closing button is confirmed by the confirmation button positioning unit, a set click track is formed because the closing button is clicked first and then the confirmation button is clicked to close the advertisement, and the set click track is transmitted to the advertisement mis-click induction module.
Further, the advertisement error click induction module comprises an advertisement pop-up monitoring unit, an advertisement click induction unit and a click track induction unit, the advertisement pop-up monitoring unit monitors the ejection of the advertisement in real time when the user watches the video, the ejection signal is transmitted to the advertisement click induction unit when the advertisement pop-up is monitored, whether the advertisement is clicked or not is sensed by the advertisement click induction unit, the number of times of clicking is counted, the click signal is transmitted to the click track induction unit after the advertisement is clicked, the click track induction unit induces the operation data of the user after the advertisement is clicked, the track formed by two effective click positions is induced, and the track is transmitted to the error click expense analysis module.
Further, the mis-click cost analysis module comprises an advertisement mis-click prediction unit and a mis-click cost screening and reducing unit, wherein the advertisement mis-click prediction unit predicts whether the user clicks the advertisement by mistake: comparing the set click track with the track data transmitted by the click track sensing unit, if the two tracks are matched, predicting that the user clicks the advertisement by mistake, and counting the times of the clicking by mistake; if the two tracks are not matched, the user is predicted not to have the advertisement clicked by mistake, the prediction result is transmitted to the mistaken clicking expense deduction unit, the mistaken clicking expense deduction unit counts the proportion of the times of mistaken clicking to the total sensed clicking times, the mistaken clicking expense is subtracted, the rest expense to be paid is obtained, and the rest expense is transmitted to the expense consultation management module; the fee consultation management module comprises an advertisement charging consultation feedback unit and an advertisement publishing client, wherein the advertisement charging consultation feedback unit counts the sum of the comprehensive advertisement display fee and the residual fee to obtain the final fee to be paid by the advertisement publishing party, and the final paid fee is fed back to the advertisement publishing client.
Further, the limited placement query unit queries the total area of the advertisement placement area in the information provided by the client as
The basic area ratio of the advertisement which can be delivered without additional charge is
The advertisement coverage analysis unit counts the area of the advertisement layout to be released by the advertisement publisher
Calculating the basic area of the advertisement without additional charge according to the following formula
：
Comparison
And
: if it is
The area of the advertisement to be released does not exceed the basic area of the advertisement, and extra payment is not needed; if it is
If the advertisement to be delivered exceeds the basic area of the advertisement and needs to pay additional fee, the comparison result is transmitted to the excess charging analysis unit, and the excess charging analysis unit counts the excess advertisement area according to the unit area
Charging in a meta mode, and inquiring basic advertising fee as
Get the comprehensive advertisement display fee
The comprehensive advertisement display cost is transmitted to the cost consultation management module, the basic area of the advertisement without additional charge is calculated by multiplying the basic advertisement proportion by the total area of the limited delivery area, the purpose is to compare the basic area of the advertisement without additional charge with the area of the advertisement to be delivered by an advertisement delivery party, whether the advertisement delivery is out of range or not is judged through data, the additional cost is calculated when the area is out of range and fed back to the advertisement delivery party, the budget is adjusted by the advertisement delivery party, and the advertisement can be delivered on time.
Further, the advertisement interface modeling unit establishes a two-dimensional coordinate system with an advertisement interface center issued by a client as an origin, the close button positioning unit confirms that the position coordinates of a button for closing the advertisement interface are (X, Y), the confirm button positioning unit confirms that the position coordinates of the button for closing after clicking the close button are (X, Y), a connection line of the two positions forms a set click track, and according to the set click track, the two positions are connected with each other through the connection lineThe included angle between the given click track and the horizontal positive direction of the advertisement interface is calculated by the following formula
：
Transmitting the data of the set click track and the included angle to the advertisement mis-click prediction unit, transmitting a pop-up signal to the advertisement click induction unit after monitoring that the delivered advertisement pops up, starting to count the number of times that the advertisement is clicked, transmitting the click signal to the click track induction unit after the advertisement is clicked, inducing the operation data of a user after clicking the advertisement by the click track induction unit, and inducing the coordinates of effective click positions of two times to be respectively
And
the connecting line of the two positions forms a click track and forms an included angle with the click track
The included angle formed by the click track and the horizontal positive direction of the advertisement interface is obtained in the same calculation mode
The click track and included angle data are transmitted to the advertisement mis-click prediction unit, a set click track formed by a closing button of an advertisement interface and a position of a confirmation closing button is calculated, one included angle of a right triangle formed by the set click track and the horizontal positive direction of the advertisement interface, namely the positive direction of an x axis, is used as a standard for judging whether a user mis-clicks an advertisement, and compared with the sensed click track angle of the user popping up the advertisement, the method is favorable for using the click track and the included angle data to predict mis-click of the advertisementWhether the user closes the advertisement immediately after the advertisement is popped up or not is accurately judged whether the user clicks the advertisement by mistake or not, and the expense of clicking by mistake is screened and reduced.
Further, the advertisement mis-click prediction unit predicts whether the advertisement is mis-clicked: comparison
And
if, if
When the two tracks are matched, the advertisement is predicted to be clicked by mistake; if it is
If the two tracks are not matched, the advertisement is predicted not to be clicked by mistake, the counted advertisement mistaken clicking times are transmitted to the mistaken clicking cost screening and reducing unit, the mistaken clicking time screening and reducing unit counts that the mistaken clicking times are M, the total sensed advertisement clicking times M are counted, the fact that the advertisement needs to be paid for one time is counted, the mistaken clicking cost is screened and reduced, and the remaining cost needing to be paid is obtained
And the residual fee is transmitted to the advertisement charging consultation feedback unit, the advertisement charging consultation feedback unit counts the sum of the comprehensive advertisement display fee and the residual fee to obtain the final fee to be paid by the advertisement publisher as W + W, the final paid fee is fed back to the advertisement publishing client, the error click fee is screened and detected after the error click frequency is predicted and counted, and the goal of obtaining the best advertisement benefit with the minimum cost is realized by the advertisement publisher.
Compared with the prior art, the invention has the following beneficial effects:
1. the method comprises the steps of analyzing whether the ratio of the coverage area of the advertisement to be released to the limited area exceeds the range of a basic advertisement area or not through a limited area cost analysis module, calculating the extra cost required by the exceeding area if the ratio exceeds the range, adding the basic advertisement cost to obtain the comprehensive advertisement display cost, feeding the comprehensive advertisement display cost back to an advertisement releasing client, and helping the advertisement releasing client to adjust the advertisement budget so as to release the advertisement timely and smoothly; the position of the advertisement interface closing button and the position information of the confirmation button after the closing button is clicked are collected by the advertisement layout information collection module, the established click track is confirmed and is used as the standard for judging whether the user clicks the advertisement by mistake, the advertisement pop-up is monitored in real time when the user watches the video through the advertisement mis-click sensing module, whether the user clicks the advertisement or not is sensed through the pressure sensor when the user touches the screen, after the advertisement is clicked, the track formed by two effective click positions of the user is analyzed through the error click expense analysis module, the two tracks are matched, whether the user clicks the advertisement by mistake or not is predicted, the error click times account for the total sensed click times are counted, the error click expense is subtracted from the calculated error click expense, the rest expense needing to be paid is obtained, the expense is fed back to the advertisement issuing client side, and the advertisement putting cost is saved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a block diagram showing the construction of an advertising fee information technology consultation management system according to the present invention;
FIG. 2 is a diagram illustrating a predetermined click trajectory according to the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it should be understood that they are presented herein only to illustrate and explain the present invention and not to limit the present invention.
Referring to fig. 1-2, the present invention provides a technical solution: an advertisement fee information technology consultation management system is characterized in that: the system comprises: the system comprises a limited area cost analysis module, an advertisement layout information acquisition module, an advertisement mis-click induction module, a mis-click cost analysis module and a cost consultation management module;
the limited area cost analysis module acquires the area data of the advertisement delivery limited area through the information provided by the client, analyzes whether the proportion of the coverage area of the advertisement to be issued in the limited area exceeds the range of the basic advertisement area, calculates the extra cost required by the exceeding area if the proportion exceeds the range, adds the basic advertisement cost to obtain the comprehensive advertisement display cost, and transmits the comprehensive advertisement display cost data to the cost consultation management module;
an advertisement layout information acquisition module establishes a two-dimensional model for an advertisement interface provided by a client, acquires the position of an advertisement interface closing button and the position information of a confirmation button after the closing button is clicked, transmits the acquired data of the closing button position and the confirmation button position to an advertisement mis-click induction module, monitors the advertisement pop-up in real time when a user watches a video, senses whether the user clicks the advertisement or not by a pressure sensor when the user touches a screen, the position of the pressure sensor corresponds to the position of the advertisement pop-up, analyzes behavior data of the user after sensing that the user clicks the advertisement, senses the track formed by the positions of the user clicking the advertisement in sequence, transmits the click track to a mis-click cost analysis module, and the mis-click cost analysis module analyzes a set track according to the pre-received position information of the advertisement interface button, matching with the click track of the user, and predicting whether the error click operation of the advertisement exists: if the two tracks are matched, the fact that the user clicks the advertisement by mistake is predicted; if the two tracks are not matched, the user is predicted not to click the advertisement by mistake, the number of times of clicking by mistake is counted, the sum of the number of times of clicking by mistake and the total number of times of clicking by mistake is calculated, the sum of the number of times of clicking by mistake and the sum of the number of times of clicking by mistake is subtracted to obtain the remaining fee to be paid, the remaining fee is transmitted to a fee consultation management module, the fee consultation management module adds the comprehensive advertisement display fee and the remaining fee after deducting the number of times of clicking by mistake to obtain final advertisement charging data, the final advertisement charging data is fed back to the client who issues the advertisement, and the advertisement charging consultation work is completed.
The limited area cost analysis module comprises a limited delivery query unit, an advertisement coverage analysis unit and an excess charging analysis unit, wherein the limited delivery query unit queries the total area of a region where an advertisement needs to be delivered and basic area proportion data which can be delivered by the advertisement without additional charge in information provided by a client, the advertisement layout area which needs to be delivered by an advertisement publisher is counted through the advertisement coverage analysis unit, if the area of the advertisement which needs to be delivered exceeds the basic area of the advertisement delivery, the data is fed back to the excess charging analysis unit, the excess area additional charge is calculated by the excess charging analysis unit, the basic advertisement cost is added to obtain comprehensive advertisement display cost, and the comprehensive advertisement display cost is transmitted to the cost consultation management module.
The advertisement layout information acquisition module comprises an advertisement interface modeling unit, a closing button positioning unit and a confirmation button positioning unit, wherein the advertisement interface modeling unit establishes a two-dimensional coordinate system by taking an advertisement interface center issued by a client as an original point, the closing button positioning unit confirms the position of a button for closing an advertisement interface, the confirmation button positioning unit confirms the position of the closed button after clicking the closing button, a set click track can be formed because the closing button is clicked firstly and then the confirmation button is clicked when the advertisement is closed, and the set click track is transmitted to the advertisement mis-click induction module.
The advertisement mis-click sensing module comprises an advertisement pop-up monitoring unit, an advertisement click sensing unit and a click track sensing unit, the advertisement pop-up monitoring unit monitors the advertisement pop-up in real time when a user watches videos, when the advertisement pop-up is monitored, a pop-up signal is transmitted to the advertisement click sensing unit, whether the advertisement is clicked or not is sensed through the advertisement click sensing unit, the number of times of being clicked is counted, the click signal is transmitted to the click track sensing unit after the advertisement is clicked, the click track sensing unit senses operation data of the user after the advertisement is clicked, the track formed by two effective click positions is sensed, and the track is transmitted to the mis-click cost analysis module.
The mis-click expense analysis module comprises an advertisement mis-click prediction unit and a mis-click expense screening and reducing unit, wherein the advertisement mis-click prediction unit predicts whether the user clicks the advertisement by mistake: comparing the set click track with the track data transmitted by the click track induction unit, if the two tracks are matched, predicting that the user clicks the advertisement by mistake, and counting the times of the wrong clicks; if the two tracks are not matched, the user is predicted not to click the advertisement by mistake, the prediction result is transmitted to a wrong click cost screening and reducing unit, the wrong click cost screening and reducing unit counts the proportion of the times of the wrong click to the total sensed click times, screens and reduces the cost of the wrong click, the rest cost to be paid is obtained, and the rest cost is transmitted to a cost consultation management module; the fee consultation management module comprises an advertisement charging consultation feedback unit and an advertisement publishing client, wherein the advertisement charging consultation feedback unit counts the sum of the comprehensive advertisement display fee and the residual fee to obtain the fee which is finally paid by the advertisement publishing party, and the final paid fee is fed back to the advertisement publishing client.
The total area of the area where the advertisement needs to be placed is S which is inquired by the placement inquiry unit in the information provided by the client, and the basic area proportion of the advertisement which can be placed without additional charge is S
The advertisement coverage analysis unit counts the area of the advertisement layout to be released by the advertisement publisher
Calculating the basic area of the advertisement without additional charge according to the following formula
：
Comparison
And
: if it is
To say thatThe area of the advertisement needing to be released does not exceed the basic area of the advertisement, and extra payment is not needed; if it is
If the advertisement to be delivered exceeds the basic area of the advertisement and the additional payment is needed, the comparison result is transmitted to the excess charging analysis unit, the excess charging analysis unit counts the excess advertisement area and charges the excess advertisement area according to the mode of b elements per unit area, and the basic advertisement fee is inquired to be
Get the comprehensive advertisement display fee
The comprehensive advertisement display cost is transmitted to a cost consultation management module, the basic area of the advertisement without extra charge is calculated by multiplying the basic advertisement ratio by the total area of the limited putting area, the purpose is to compare the basic area of the advertisement without extra charge with the area of the advertisement needing to be put by an advertisement publisher, whether the advertisement putting is over-range or not is judged conveniently through data, extra cost is calculated when the area is over-range and is fed back to the advertisement publisher, and budget adjustment of the advertisement publisher is facilitated, so that the advertisement can be put in time.
The method comprises the steps that a two-dimensional coordinate system is established by an advertisement interface modeling unit by taking an advertisement interface center issued by a client as an original point, a button position coordinate (X, Y) for closing an advertisement interface is confirmed by a button closing positioning unit, the button position coordinate (X, Y) for closing after clicking a closing button is confirmed by a button confirming positioning unit, a set click track is formed by a connecting line of the two positions, and an included angle formed by the set click track and the horizontal positive direction of the advertisement interface is calculated according to the following formula
：
Will set the click track and the included angleThe data is transmitted to an advertisement mis-click prediction unit, an advertisement pop-up monitoring unit transmits a pop-up signal to an advertisement click induction unit after monitoring that the delivered advertisement pops up, counting the number of times that the advertisement is clicked is started, the advertisement click induction unit transmits a click signal to a click track induction unit after the advertisement is clicked, the click track induction unit induces the operation data of a user after clicking the advertisement, and the coordinates of effective click positions of two times are respectively induced to be
And
the connecting line of the two positions forms a click track and forms an included angle with the click track
The included angle formed by the click track and the horizontal positive direction of the advertisement interface is obtained in the same calculation mode
The method comprises the steps of transmitting click tracks and included angle data to an advertisement error click prediction unit, calculating a set click track formed by a closing button of an advertisement interface and a position of a confirmation closing button, and calculating the horizontal positive direction of the set click track and the advertisement interface, namely one included angle of a right triangle formed by the positive direction of an x axis, wherein the purpose of the included angle is to serve as a standard for whether a user clicks an advertisement by error, and comparing the included angle with the sensed click track angle of the user when the advertisement is popped up, so that whether the user clicks the advertisement by error can be accurately judged by whether the user closes the advertisement immediately after the advertisement is popped up, and the error click cost can be screened and reduced.
The advertisement mis-click prediction unit predicts whether the advertisement is mis-clicked: comparison
And
if, if
When the two tracks are matched, the advertisement is predicted to be clicked by mistake; if it is
If the two tracks are not matched, the advertisement is predicted not to be clicked by mistake, the counted advertisement mistaken clicking times are transmitted to a mistaken clicking expense screening and reducing unit, the mistaken clicking expense screening and reducing unit counts the mistaken clicking times to be M, the total sensed advertisement clicking times M are counted, the fact that c elements need to be paid when the advertisement is clicked once is counted, the mistaken clicking expense is screened and reduced, and the residual expense needing to be paid is obtained
The residual fee is transmitted to the advertisement charging consultation feedback unit, the advertisement charging consultation feedback unit counts the sum of the comprehensive advertisement display fee and the residual fee, the final fee to be paid by the advertisement publishing party is W + W, the final payment fee is fed back to the advertisement publishing client, the error click fee is removed through screening after the error click times are predicted and counted, and the goal of obtaining the best advertisement benefit with the minimum cost can be realized by the advertisement publishing party.
The first embodiment is as follows: the limited placement query unit queries the total area S =240cm of the placement area required by the advertisement in the information provided by the client2The basic area proportion of the advertisement which is not charged for extra can be released is 20%, and the advertisement coverage analysis unit counts the advertisement layout area s =60cm which needs to be released by the advertisement publisher2According to the formula
Calculating a non-premium advertisement base area s’=48cm2Comparing s and
：
if the advertisement to be delivered exceeds the basic area of the advertisement and additional payment is needed, the comparison result is transmitted to the excess charging analysis unit, the excess charging analysis unit counts the excess advertisement area and charges the excess advertisement area in a way of 50 yuan per square centimeter, and basic advertisement fee is inquired to be
=2000 yuan, the comprehensive advertisement display cost is obtained
=2600 yuan, transmit the comprehensive advertisement display cost to the cost consulting administration module; the advertising interface modeling unit establishes a two-dimensional coordinate system by taking the center of an advertising interface issued by a client as an origin, the button closing positioning unit confirms that the position coordinate of a button for closing the advertising interface is (X, Y) = (5, 5), the button closing positioning unit confirms that the position coordinate of the button for closing after clicking the closing button is (X, Y) = (-1, -1), a connection line of the two positions forms a set clicking track, and the two positions form a set clicking track according to a formula
Calculating the included angle between the determined click track and the positive horizontal direction (i.e. the positive x-axis direction) of the advertisement interface
The click track sensing unit senses operation data of a user after clicking the advertisement, and senses coordinates of effective click positions of two times respectively
=（0，6），
= 0 and-4, the angle of the included angle formed by the click track and the positive horizontal direction of the advertisement interface is obtained in the same calculation mode
，
And when the two tracks are not matched, the advertisement is not predicted to be clicked by mistake, the error click fee screening unit counts the error click times to be M =8, the total sensed advertisement click times are M =20, the condition that c =80 yuan needs to be paid for one time of advertisement click is counted, and the error click fee is screened and subtracted to obtain the residual fee to be paid
And =960 yuan, the remaining fee is transmitted to an advertisement charging consultation feedback unit, the final fee to be paid by the advertisement publisher is W + W =3560 yuan, and the final paid fee is fed back to the advertisement publisher client.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (8)
1. An advertisement fee information technology consultation management system is characterized in that: the system comprises: the system comprises a limited area cost analysis module, an advertisement layout information acquisition module, an advertisement mis-click induction module, a mis-click cost analysis module and a cost consultation management module;
the limited area cost analysis module acquires the area data of the advertisement delivery limited area through the information provided by the client, analyzes whether the proportion of the coverage area of the advertisement to be issued in the limited area exceeds the range of the basic advertisement area, calculates the extra cost required by the exceeding area if the proportion exceeds the range, adds the basic advertisement cost to obtain the comprehensive advertisement display cost, and transmits the comprehensive advertisement display cost data to the cost consultation management module;
the advertisement layout information acquisition module establishes a two-dimensional model for an advertisement interface provided by a client, acquires the position of an advertisement interface closing button and the position information of a confirmation button after the closing button is clicked, transmits the acquired closing button position and the confirmation button position data to the advertisement mis-click induction module, the advertisement mis-click induction module monitors the advertisement pop-up in real time when a user watches a video, senses whether the user clicks the advertisement when touching a screen through a pressure sensor, the position of the pressure sensor corresponds to the position of the advertisement pop-up, analyzes behavior data of the user after sensing that the user clicks the advertisement, induces a track formed by the positions of the user sequentially clicking after clicking the advertisement, transmits the click track to the mis-click expense analysis module, and the mis-click expense analysis module analyzes a set track according to the advertisement interface button position information received in advance, matching with the click track of the user, and predicting whether the error click operation of the advertisement exists: if the two tracks are matched, the fact that the user clicks the advertisement by mistake is predicted; if the two tracks are not matched, the user is predicted not to click the advertisement by mistake, the number of times of clicking by mistake is counted, the sum of the number of times of clicking by mistake and the total number of times of clicking by mistake is calculated, the expense which needs to be paid is obtained by deducting the expense of clicking by mistake, the expense consultation management module is used for adding the comprehensive advertisement display expense and the expense after deducting the expense of clicking by mistake to obtain final advertisement charging data, and the final advertisement charging data is fed back to the client who issues the advertisement, so that the advertisement charging consultation work is completed.
2. The advertising fee information technology consultation management system according to claim 1, wherein: the limited region cost analysis module comprises a limited delivery query unit, an advertisement coverage analysis unit and an excess charge analysis unit, wherein the limited delivery query unit queries the total area of a region where an advertisement needs to be delivered and the basic area proportion data of the advertisement which can be delivered without additional charge in the information provided by a client, the advertisement layout area which needs to be delivered by an advertisement publisher is counted through the advertisement coverage analysis unit, if the area of the advertisement which needs to be delivered exceeds the basic area of the advertisement delivery, the data is fed back to the excess charge analysis unit, the excess charge analysis unit calculates the excess area additional cost, the basic advertisement cost is added to obtain the comprehensive advertisement display cost, and the comprehensive advertisement display cost is transmitted to the cost consultation management module.
3. The advertising fee information technology consultation management system according to claim 1, wherein: the advertisement layout information acquisition module comprises an advertisement interface modeling unit, a closing button positioning unit and a confirmation button positioning unit, wherein the advertisement interface modeling unit establishes a two-dimensional coordinate system by taking an advertisement interface center issued by a client as an original point, the closing button positioning unit confirms the position of a button for closing an advertisement interface, the confirmation button positioning unit confirms the position of the closed button after clicking the closing button, a set click track is formed because the closing button is clicked firstly and then the confirmation button is clicked when the advertisement is closed, and the set click track is transmitted to the advertisement mis-click induction module.
4. The system for technical consultation management of information on advertisement charges according to claim 3, wherein: the advertisement error click induction module comprises an advertisement pop-up monitoring unit, an advertisement click induction unit and a click track induction unit, wherein the advertisement pop-up monitoring unit monitors the ejection of advertisements in real time when a user watches videos, and transmits pop-up signals to the advertisement click induction unit when monitoring the ejection of advertisements.
5. The advertising fee information technology consultation management system according to claim 4, wherein: the mis-click expense analysis module comprises an advertisement mis-click prediction unit and a mis-click expense screening and reducing unit, wherein the advertisement mis-click prediction unit predicts whether the user clicks the advertisement by mistake: comparing the set click track with the track data transmitted by the click track sensing unit, if the two tracks are matched, predicting that the user clicks the advertisement by mistake, and counting the times of the clicking by mistake; if the two tracks are not matched, the user is predicted not to click the advertisement by mistake, a prediction result is transmitted to the mis-click expense screening and reducing unit, the mis-click expense screening and reducing unit counts the proportion of the times of mis-click to the total sensed times of click to screen and reduce the cost of removing the mis-click, the rest cost to be paid is obtained, and the rest cost is transmitted to the cost consultation management module; the fee consultation management module comprises an advertisement charging consultation feedback unit and an advertisement publishing client, wherein the advertisement charging consultation feedback unit counts the sum of the comprehensive advertisement display fee and the residual fee to obtain the final fee to be paid by the advertisement publishing party, and the final paid fee is fed back to the advertisement publishing client.
6. The advertising fee information technology consultation management system according to claim 2, wherein: the limited placement query unit queries the information provided by the client that the total area of the advertisement placement area is
The basic area ratio of the advertisement which can be delivered without additional charge is
The advertisement coverage analysis unit counts the area of the advertisement layout to be released by the advertisement publisher
Calculating the basic area of the advertisement without additional charge according to the following formula
：
Comparison
And
: if it is
The area of the advertisement to be released does not exceed the basic area of the advertisement, and extra payment is not needed; if it is
If the advertisement to be delivered exceeds the basic area of the advertisement and needs to pay additional fee, the comparison result is transmitted to the excess charging analysis unit, and the excess charging analysis unit counts the excess advertisement area according to the unit area
Charging in a meta mode, and inquiring basic advertising fee as
Get the comprehensive advertisement display fee
And transmitting the comprehensive advertisement display expense to the expense consultation management module.
7. The advertising fee information technology consultation management system according to claim 5, wherein: the advertisement interface modeling unit is an advertisement interface center issued by a clientEstablishing a two-dimensional coordinate system for an original point, confirming that the position coordinates of a button for closing the advertisement interface are (X, Y) by the closing button positioning unit, confirming that the position coordinates of the button for closing after clicking the closing button are (X, Y) by the confirming button positioning unit, forming a set click track by the connection line of the two positions, and calculating the included angle formed by the set click track and the horizontal positive direction of the advertisement interface according to the following formula
：
Transmitting the data of the set click track and the included angle to the advertisement mis-click prediction unit, transmitting a pop-up signal to the advertisement click induction unit after monitoring that the delivered advertisement pops up, starting to count the number of times that the advertisement is clicked, transmitting the click signal to the click track induction unit after the advertisement is clicked, inducing the operation data of a user after clicking the advertisement by the click track induction unit, and inducing that the coordinates of effective click positions of two times are respectively (X)’，Y’) And (x)’，y’) The connecting line of the two positions forms a click track and forms an included angle with the click track
The included angle formed by the click track and the horizontal positive direction of the advertisement interface is obtained in the same calculation mode
And transmitting the click track and included angle data to the advertisement mis-click prediction unit.
8. The advertising fee information technology consultation management system according to claim 7, wherein: the advertisement mis-click prediction unit has wide predictionWhether or not it was clicked by mistake: comparison
And
if, if
When the two tracks are matched, the advertisement is predicted to be clicked by mistake; if it is
If the two tracks are not matched, the advertisement is predicted not to be clicked by mistake, the counted advertisement mistaken clicking times are transmitted to the mistaken clicking cost screening and reducing unit, the mistaken clicking time screening and reducing unit counts that the mistaken clicking times are M, the total sensed advertisement clicking times M are counted, the fact that the advertisement needs to be paid for one time is counted, the mistaken clicking cost is screened and reduced, and the remaining cost needing to be paid is obtained
And transmitting the residual fee to the advertisement charging consultation feedback unit, wherein the advertisement charging consultation feedback unit counts the sum of the comprehensive advertisement display fee and the residual fee to obtain the final fee W + W to be paid by the advertisement publisher, and the final fee is fed back to the advertisement publisher client.
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