CN114491375A

CN114491375A - Resource display method and device, electronic equipment and storage medium

Info

Publication number: CN114491375A
Application number: CN202210147911.1A
Authority: CN
Inventors: 董程程
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-02-17
Filing date: 2022-02-17
Publication date: 2022-05-13

Abstract

The disclosure relates to a resource exhibition method, a resource exhibition device, an electronic device, a storage medium and a computer program product. The method comprises the following steps: acquiring a plurality of display requests; if the page has a target resource bit in an idle state in a future preset time period, acquiring an idle time period corresponding to the target resource bit; determining a target display request with the candidate display time interval matched with the idle time interval from the plurality of display requests based on the candidate display time intervals corresponding to the plurality of display requests; and creating an incidence relation between the target display request and the target resource bit, and displaying the resource corresponding to the target display request to the target resource bit based on the incidence relation when the idle time period arrives. According to the method and the device, after the target resource position in the idle state is monitored, the incidence relation between the target display requests matched with the target resource position can be automatically established, the operation link is simplified, the operation efficiency is improved, the idle resource position can be reasonably utilized, the flow utilization efficiency is improved, and reasonable flow distribution is achieved.

Description

Resource display method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a resource display method and apparatus, an electronic device, a storage medium, and a computer program product.

Background

With the rapid development of internet technology, product information display on a terminal application or a platform website has become increasingly popular, and by setting a plurality of resource slots capable of displaying product information in a page, the exposure rate of a product can be increased, for example, pictures or videos are displayed in the resource slots.

In the related art, a plurality of selectable display time periods are often provided for resource positions in a page in advance, and after an operator successfully reserves a required display time period according to business requirements, the operator can deliver corresponding resources for the resource positions so as to display the resources to a user in a specified display time period.

However, in order to occupy the display time period of the traffic peak, from the reservation display to the successful delivery of the resource, the operator needs to spend much time and energy, and meanwhile, the display time period of the non-traffic peak is not occupied, and the resource is wasted. Therefore, the related technology wastes a large amount of labor cost, and meanwhile, resources to be displayed in the resource allocation cannot be reasonably configured, so that the problem of low resource display efficiency exists.

Disclosure of Invention

The present disclosure provides a resource exhibition method, apparatus, electronic device, storage medium and computer program product, so as to at least solve the problem of low resource exhibition efficiency in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a resource display method, including:

acquiring a plurality of display requests; the display request is a request for displaying resources in a resource position in a page;

if the page has a target resource bit in an idle state in a future preset time period, acquiring an idle time period corresponding to the target resource bit; the idle time period belongs to a future preset time period;

determining a target display request with a candidate display time period matched with the idle time period from the plurality of display requests based on the candidate display time periods corresponding to the plurality of display requests;

and creating an association relation between the target display request and the target resource bit, so that when the idle time period arrives, the resources corresponding to the target display request are displayed on the target resource bit based on the association relation.

In an exemplary embodiment, the determining, based on a candidate display period corresponding to each of the plurality of display requests, a target display request with a candidate display period matching the idle period from the plurality of display requests includes:

obtaining at least one effective display request of the candidate display time period in the idle time period from the plurality of display requests;

determining a first resource to be displayed corresponding to each effective display request, and determining a candidate display request of which the first resource to be displayed meets the resource screening condition from the at least one effective display request;

a target presentation request is determined based on the candidate presentation requests.

In an exemplary embodiment, if the page includes a plurality of resource bits, the determining, from the at least one valid display request, a candidate display request for which the first resource to be displayed satisfies the resource screening condition includes:

acquiring a second resource to be displayed associated with other resource positions in the idle time period; the other resource bits are resource bits of the plurality of resource bits except the target resource bit;

and for each effective display request, if the first resource to be displayed corresponding to the effective display request is different from each second resource to be displayed, determining the effective display request as a candidate display request meeting the resource screening condition.

In an exemplary embodiment, the determining a target presentation request based on the candidate presentation requests includes:

acquiring a request processing sequence corresponding to each candidate display request, and determining the candidate display request to be processed currently based on the request processing sequence;

if the display starting time corresponding to the candidate display request to be processed currently does not exceed the ending time of the idle time period, determining the candidate display request to be processed currently as a target display request; the display starting time is the time from the first resource to be displayed to the target resource bit.

In an exemplary embodiment, before the determining, based on the candidate exhibition time periods corresponding to the respective exhibition requests, a target exhibition request with a candidate exhibition time period matching the idle time period from the plurality of exhibition requests, the method further includes:

acquiring a resource display period corresponding to each display request; the resource display period is a display period for displaying the resource to the resource bit;

determining a displayed time period of each display request in the resource display period; the shown time period comprises a time period from the shown resource to a resource bit in the page within the resource showing period;

and determining a candidate display time period corresponding to the display request based on the time periods except the displayed time period in the resource display period.

In an exemplary embodiment, the obtaining a plurality of presentation requests includes:

acquiring resource display time limit, target display total time length and accumulated display time length corresponding to a plurality of display requests to be processed;

and determining a plurality of display requests of which the current time is within the resource display period and the accumulated displayed time length is less than the total target display time length from the plurality of display requests to be processed.

In an exemplary embodiment, before the obtaining the plurality of presentation requests, the method further includes:

responding to a resource display request aiming at a target object, and acquiring a resource display period and at least one first resource to be displayed corresponding to the target object;

and acquiring a total target display duration corresponding to each first resource to be displayed, and generating a display request corresponding to the first resource to be displayed based on the resource display duration and the target display duration.

In an exemplary embodiment, the obtaining of the total target display duration corresponding to the first resource to be displayed includes:

acquiring initial display duration configured for the first resource to be displayed;

if the initial display duration is less than or equal to a preset display duration threshold, taking the initial display duration as a target display total duration;

and if the initial display duration is greater than the display duration threshold, taking the display duration threshold as the total target display duration.

In an exemplary embodiment, the creating an association relationship between the target exhibition request and the target resource bit includes:

acquiring display configuration information corresponding to the target display request;

and generating reservation information aiming at the target resource bit as an incidence relation based on the display configuration information.

According to a second aspect of the embodiments of the present disclosure, there is provided a resource showing apparatus, including:

a presentation request acquisition unit configured to perform acquisition of a plurality of presentation requests; the display request is a request for displaying resources in a resource position in a page;

the target resource bit determining unit is configured to execute, if the target resource bit in an idle state exists in the future preset time period of the page, acquiring an idle time period corresponding to the target resource bit; the idle time period belongs to a future preset time period;

a target display request obtaining unit configured to execute a target display request, which is determined to match a candidate display period with the idle period from the plurality of display requests, based on the candidate display period corresponding to each of the plurality of display requests;

and the association relationship creating unit is configured to create an association relationship between the target display request and the target resource bit, so that when the idle period comes, a resource corresponding to the target display request is displayed in the target resource bit based on the association relationship.

In an exemplary embodiment, the target presentation request obtaining unit includes:

a valid presentation request determining module configured to execute obtaining, from the plurality of presentation requests, at least one valid presentation request of the candidate presentation period in the idle period;

the candidate display request determining module is configured to execute determining of a first to-be-displayed resource corresponding to each effective display request, and determine, from the at least one effective display request, a candidate display request in which the first to-be-displayed resource meets a resource screening condition;

and the target display request screening module is configured to determine a target display request based on the candidate display requests.

In an exemplary embodiment, if the page includes a plurality of resource bits, the candidate display request determining module is configured to perform:

In an exemplary embodiment, the target presentation request filtering module is configured to perform:

In an exemplary embodiment, the apparatus further comprises:

the display duration acquiring unit is configured to acquire a resource display duration corresponding to each display request; the resource display period is a display period for displaying the resource to the resource bit;

a presented period determination unit configured to perform determining a presented period of each presentation request in the resource presentation deadline; the shown time period comprises a time period from the shown resource to a resource bit in the page within the resource showing period;

and the candidate display time interval determining unit is configured to determine a candidate display time interval corresponding to the display request based on the time intervals in the resource display period except the displayed time interval.

In an exemplary embodiment, the presentation request obtaining unit is configured to perform:

In an exemplary embodiment, the apparatus further comprises:

the display request receiving unit is configured to execute a resource display request for a target object, and acquire a resource display deadline and at least one first resource to be displayed corresponding to the target object;

the display request generating unit is configured to execute, for each first resource to be displayed, obtaining a total target display duration corresponding to the first resource to be displayed, and generating a display request corresponding to the first resource to be displayed based on the resource display duration and the target display duration.

In an exemplary embodiment, the presentation request generating unit is configured to perform:

In an exemplary embodiment, the association relationship creating unit is configured to perform:

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the resource exhibition method according to any one of the above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the resource exhibition method according to any one of the above.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product, which includes instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the resource exhibition method according to any one of the above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the scheme, the user only needs to trigger generation of the display request, the server can automatically create the incidence relation between the target display requests matched with the target resource positions after monitoring the target resource positions in the idle state, the cost input by the user can be effectively reduced, the inventory condition of the resource positions does not need to be concerned all the time, the user operation link is simplified, the operation efficiency and the operation experience are improved, meanwhile, the idle resource positions can be reasonably utilized, the flow utilization efficiency is improved, and reasonable distribution of flow is achieved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a diagram illustrating an application environment for a method of resource exposure in accordance with an exemplary embodiment.

FIG. 2 is a flow diagram illustrating a resource exposure method in accordance with an exemplary embodiment.

FIG. 3 is a flow diagram illustrating a generation of a presentation request in accordance with an illustrative embodiment.

FIG. 4 is a flowchart illustrating a method for obtaining a target presentation request, according to an example embodiment.

FIG. 5 is a flow diagram illustrating another get target show request in accordance with an illustrative embodiment.

FIG. 6 is a flowchart illustrating the creation of a target presentation request associated with a target resource bit in accordance with an illustrative embodiment.

FIG. 7 is a block diagram illustrating a resource exposure apparatus according to an example embodiment.

FIG. 8 is a block diagram illustrating an electronic device in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are both information and data that are authorized by the user or sufficiently authorized by various parties.

The resource display method provided by the present disclosure can be applied to the application environment shown in fig. 1. In the application environment, the terminal 102 communicates with the server 104 through a network; the data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104, or may be located on the cloud or other network server. Specifically, the server 104 may obtain a plurality of display requests generated by the terminal 102; when the server 104 detects that the page has the target resource bit in the idle state in the future preset time period, the server 104 may obtain the idle time period corresponding to the target resource bit, determine, from the multiple display requests, a target display request in which the candidate display time period is matched with the idle time period based on the candidate display time periods corresponding to the multiple display requests, and create an association relationship between the target display request and the target resource bit, so that the resource corresponding to the target display request may be displayed to the target resource bit based on the association relationship when the idle time period comes.

The terminal 102 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, internet of things devices and portable wearable devices, and the internet of things devices may be smart speakers, smart televisions, smart air conditioners, smart car-mounted devices, and the like. The portable wearable device can be a smart watch, a smart bracelet, a head-mounted device, and the like. The server 104 may be implemented as a stand-alone server or as a server cluster comprised of multiple servers.

Fig. 2 is a flowchart illustrating a resource showing method according to an exemplary embodiment, which is illustrated in fig. 2 by taking the method as an example applied to the server 104, and includes the following steps.

In step 210, a plurality of presentation requests are obtained; a show request is a request to show a resource in a resource bit in a page.

As an example, the page may be a page displayed on the terminal. For example, the interactive interface can be a webpage or a client-side display; the page may also be a page displayed in a floating layer manner, for example, a first page and a second page may be displayed on the terminal, where the second page may be a page displayed on the first page in a floating layer manner, and both the first page and the second page may be pages referred to in this disclosure.

The resource bit may be a position in the page for displaying the resource, the resource bit may be a designated position fixed in the page, or the position of the resource bit in the page may be dynamically adjusted. The resource exposed to the resource bit may be a resource content in any one of the following forms: pictures, video, audio, text; of course, a combination of at least two forms of resource contents is also possible, such as a combination of pictures and text, a combination of pictures and audio, and the like.

In practical application, a resource bit can be set in a page, resource display can be performed on the resource bit in the page, and a corresponding display request can be triggered and generated before a specified resource is displayed to the resource. When determining the resource to be displayed in the resource bit, the server may obtain a plurality of display requests.

In step 220, if the target resource bit in an idle state exists in the page within the future preset time period, an idle time period corresponding to the target resource bit is obtained.

And the idle time period corresponding to the target resource bit belongs to the future preset time period. The future preset time period may be a time period in which the resource display is available and the resource is reserved to be displayed. Specifically, the resource display time corresponding to the resource bit may be divided into different time periods, which may also be referred to as inventory of the resource bit, and the server may display the inventory of the resource bit at preset time intervals or at preset times, for example, at 8 am on the first day and at 8 am to 9 am on the second day, so that each terminal may reserve the designated display time in the future preset time period, display the resource to the resource bit, and pre-establish an association relationship between the resource bit and the resource to be displayed, so that when the designated display time corresponding to the resource to be displayed arrives, the resource to be displayed in the resource bit is automatically displayed.

However, in practice, a situation that the resource bit is in an idle state may occur in a future preset time period, that is, the future preset time period is not associated with the corresponding resource to be displayed in any time period, and the resource bit does not have the resource to be displayed in at least part of the future preset time period. If the server detects that the target resource bit in the idle state exists in the page in the future preset time period, the idle time period corresponding to the target resource bit can be obtained.

For example, in a time period from 8 am to 9 am on the next day of online, if the server detects that a target resource bit in an idle state, which is not associated with a corresponding display request or a resource to be displayed, exists in the future preset time period, that is, the target resource bit of the resource to be displayed is not associated with all time between 8 am and 9 am, an idle time period corresponding to the target resource bit may be obtained, and if the time period from 8:00 to 8:15, which is not associated with the resource to be displayed or the display request, is determined as the idle time period corresponding to the target resource bit.

In step 230, a target display request with a candidate display period matching the idle period is determined from the plurality of display requests based on the candidate display period corresponding to each of the plurality of display requests.

As an example, the candidate display time period may be a time period in which the resource to be displayed corresponding to the display request is to be displayed in the resource slot, and the candidate display time period may also be understood as a displayable time period in which the resource to be displayed corresponding to the display request is to be displayed.

In practical applications, the multiple display requests may have different candidate display periods, for example, the candidate display period corresponding to the display request a may be 6:00 to 7:00 at night of 10 months and 1 day, and the candidate display period corresponding to the display request B may be 9:00 to 10:00 at 7 days earlier of 10 months. After determining the idle time period corresponding to the target resource bit, the server may determine, based on the candidate display time periods corresponding to the multiple display requests, a target display request whose candidate display time period matches the idle time period from the multiple display requests, where the target display request may be one or more target display requests.

In step 240, an association relationship between the target display request and the target resource bit is created, so that when an idle period comes, a resource corresponding to the target display request is displayed in the target resource bit based on the association relationship.

After the target display request is determined, an association relationship between the target display request and the target resource position can be created, so that when an idle time arrives, the resources corresponding to the target display request can be automatically displayed in the target resource position based on the association relationship.

In the related art, in the process of displaying resources, a user often needs to pay attention to the current on-line inventory all the time to preempt a traffic peak period, and then the display establishment requirement is preempted, so that a large amount of energy and time are wasted, and traffic in other periods is wasted. In the scheme disclosed by the invention, the user only needs to trigger the generation of the display request, and the server can automatically create the incidence relation between the target display requests matched with the target resource bits after monitoring the target resource bits in an idle state, so that on one hand, the cost input by the user can be effectively reduced, the inventory condition of the resource bits does not need to be concerned all the time, the user operation link is simplified, and the operation efficiency and the operation experience are improved; on the other hand, the idle resource bit can be reasonably utilized, the traffic utilization efficiency is improved, and the traffic is reasonably distributed.

In the resource display method, the server 104 may obtain a plurality of display requests, where a display request is a request for displaying a resource at a resource location in a page, and if a target resource location in an idle state exists in a future preset time period of the page, obtain an idle time period corresponding to the target resource location, determine, from the plurality of display requests, a target display request in which a candidate display time period is matched with the idle time period based on respective candidate display time periods corresponding to the plurality of display requests, and create an association relationship between the target display request and the target resource location, so that when the idle time period comes, a resource corresponding to the target display request is displayed to the target resource location based on the association relationship. In the scheme, the user only needs to trigger generation of the display request, the server can automatically create the incidence relation between the target display requests matched with the target resource positions after monitoring the target resource positions in the idle state, the cost input by the user can be effectively reduced, the inventory condition of the resource positions does not need to be concerned all the time, the user operation link is simplified, the operation efficiency and the operation experience are improved, meanwhile, the idle resource positions can be reasonably utilized, the flow utilization efficiency is improved, and reasonable distribution of flow is achieved.

In an exemplary embodiment, in step S210, the obtaining of the plurality of presentation requests may include the following steps:

acquiring resource display time limit, target display total time length and accumulated display time length corresponding to a plurality of display requests to be processed; and determining that the current time is within the resource display period from the plurality of display requests to be processed, and accumulating the plurality of display requests with the displayed time length less than the total target display time length.

As an example, the resource display period may be a display period for displaying the resource to the resource location, for example, if the resource display period is 1 month and 1 day to 1 month and 3 days, it may be determined that the resource to be displayed may be displayed to the resource location in any time period from 1 month and 1 day to 1 month and 3 days, and when the resource display period is exceeded, the resource to be displayed is not displayed to the resource location.

The target total duration of the presentation may be a target total duration of the presentation of the resource bit in the page corresponding to the presentation request.

The accumulated displayed duration may be a total duration of resource bits in the page occupied by the display request, and the accumulated displayed duration may include a duration that the resource has been displayed in the resource bits and a duration of the resource bits reserved and occupied by the display request.

In practical application, a plurality of to-be-processed display requests may be obtained, and the to-be-processed display requests may be offline display requests. After the plurality of to-be-processed display requests are obtained, the resource display period, the total target display duration and the accumulated displayed duration corresponding to each of the plurality of to-be-processed display requests can be obtained.

Furthermore, a plurality of display requests with the current time within the resource display period and the accumulated displayed time length smaller than the target display total time length can be determined from the plurality of display requests to be processed.

Specifically, the server may determine whether the current time is within the resource display period, and if the current time is within the resource display period, the resource corresponding to the display request may be displayed in the resource slot, and if the current time exceeds the resource display period, it indicates that the display request is expired or does not enter the display stage, and the display is not performed. Moreover, if the accumulated displayed duration reaches the total target display duration, it can be determined that the resource corresponding to the display request has been displayed for a sufficient time, and therefore, display is not performed.

In the present disclosure, the server may determine, from the multiple display requests to be processed, that the current time is within the resource display period, and the cumulative displayed time length is smaller than the total target display time length, so as to determine, from the multiple display requests to be processed, multiple display requests to be subjected to resource display.

In an exemplary embodiment, before the obtaining the plurality of presentation requests, the method may further include:

responding to a resource display request aiming at a target object, and acquiring a resource display period and at least one first resource to be displayed corresponding to the target object; and acquiring a total target display duration corresponding to each first resource to be displayed, and generating a display request corresponding to the first resource to be displayed based on the resource display duration and the target display duration.

As an example, the target object may be an object to be promoted or introduced, such as a product or an activity.

In practical application, in response to a user operation, the terminal may generate a resource display request for a target object, receive at least one first resource to be displayed uploaded by the user for the target object, and receive a resource display deadline configured for the target object. The terminal can add the resource display period to the resource display request, and send the received multiple resources to be displayed to the server along with the resource display request. The target object can have a plurality of different resources to be displayed, and due to the fact that the content corresponding to the plurality of resources to be displayed is different, the attention probability of different users for the target object can be increased by displaying different resources to be displayed subsequently.

In response to receiving the resource display request, the server may obtain a resource display deadline from the resource display request, and obtain at least one resource to be displayed, and further, for each first resource to be displayed, the server may obtain a total target display duration corresponding to the first resource to be displayed, and generate a display request corresponding to the first resource to be displayed based on the total target display duration and the resource display deadline.

In the disclosure, after at least one first resource to be displayed corresponding to a target object is acquired, for each first resource to be displayed, a server may automatically generate a corresponding display request based on a resource display deadline and a total target display duration, a user does not need to send the display request for multiple times, and it is beneficial to display multiple first resources to be displayed as independent resources respectively, so as to improve reasonability of traffic allocation.

acquiring initial display duration configured for a first resource to be displayed; if the initial display duration is less than or equal to a preset display duration threshold, taking the initial display duration as the total target display duration; and if the initial display duration is greater than the display duration threshold, taking the display duration threshold as the total target display duration.

Wherein the initial presentation time may be a user configured presentation time. The display duration threshold may be a maximum duration allowed for each first resource to be displayed, and for different first resources to be displayed, the corresponding display duration thresholds may be the same or different, for example, for different types of target objects, the corresponding display duration thresholds may be configured as different duration thresholds, and then the first resources to be displayed under different target objects may have different display duration thresholds.

In practical application, for each first resource to be displayed, the user may configure a corresponding initial display time. After the server acquires the first resource to be displayed, the server may acquire initial display time corresponding to the first resource to be displayed, and compare the initial display time with a preset display duration threshold. If the initial display duration is less than or equal to a preset display duration threshold, taking the initial display duration as the total target display duration; and if the initial display duration is greater than the display duration threshold, taking the display duration threshold as the total target display duration.

In the disclosure, after the server acquires the initial display duration corresponding to the first resource to be displayed, the initial display duration can be compared with the display duration threshold, when the initial display duration is greater than the display duration threshold, the display duration threshold can be used as the total target display duration, and long-time display of a single first resource to be displayed is avoided, so that when the resource is automatically displayed, the flow resource of the resource location can be allocated to different target objects, the situation that the peak period flow is occupied by a single target object for a long time is avoided, and the exposure rates of different target objects are increased.

In order to enable those skilled in the art to better understand the above steps, the embodiment of the present disclosure is illustrated below by an example, but it should be understood that the embodiment of the present disclosure is not limited thereto.

As shown in fig. 3, a user may create a candidate display plan for a target object at a terminal, and may upload a first resource to be displayed and set configuration information corresponding to the display plan.

Among them, the candidate display plan may be a display plan. The first resource to be displayed can be a resource uploaded by a user or a resource acquired from a material library; in addition, a jump address corresponding to the first resource to be displayed may also be configured, and after the first resource to be displayed is displayed by the displayed resource bit, if a trigger operation for the resource in the resource bit is detected, a jump corresponding to the first resource to be displayed may be skipped to provide more detailed information, for example, if the first resource to be displayed includes picture 1, picture 2, and picture 3, the corresponding picture jump addresses may be configured respectively.

The configuration information corresponding to the presentation plan may include a vertical class corresponding to the presentation plan. The vertical class corresponding to the display plan may also be understood as a category corresponding to the display plan, and the category may be determined based on the category of the target object, for example, may be a food category, and may be processed in combination with the vertical class corresponding to the display plan when a display request is subsequently sorted or resource bits are allocated. In addition, the configuration information also comprises a resource display period.

After the first resource to be displayed is uploaded and the corresponding configuration information is set, the terminal can generate a resource display request for the target object in response to user operation and send the related information of the display plan to the server. In response to the resource display request, the server may verify the received first resource to be displayed and the configuration information, determine whether the uploaded information is compliant, and further save the display plan.

Before the display plan is saved, a display duration upper limit (namely initial display duration) corresponding to the plan can be set, and the target display total duration is determined based on the display duration upper limit. The display request, the resource display period and the first resources to be displayed can be further saved, and a corresponding display request is created for each first resource to be displayed. In addition, before the display plan is saved, the first resource to be displayed can be verified, and the first resource to be displayed is guaranteed to be in accordance with the auditing safety.

In the case that the verification passes, the resource display period corresponding to the display plan is used as the resource display period corresponding to the display request, and the first resources to be displayed, the display request and the resource display period may have a one-to-one correspondence relationship.

In an exemplary embodiment, in step 230, before determining, based on a candidate display period corresponding to each of the plurality of display requests, a target display request with a candidate display period matching the idle period from the plurality of display requests, the method may further include the following steps:

acquiring a resource display period corresponding to each display request; determining the displayed time period of each display request in the resource display period; and determining a candidate display time period corresponding to the display request based on the time periods except the displayed time period in the resource display period.

The displayed time interval comprises a time interval from the displayed resource to the resource position in the page within the resource display period, wherein the displayed time interval comprises a time interval from the displayed resource to the resource position in the page, and/or a time interval from the created association relationship between the resource to be displayed and the resource position to the time interval that the resource is not actually displayed in the resource position due to the fact that the time does not arrive. For example, in the period from 1 month and 1 day to 3 months and 1 month, the resources are displayed to the resource positions at 9:00-9:10 am on 1 month and 1 day, meanwhile, the association relationship between the resources to be displayed and the resource positions is established for the period from 1 month and 2 months and 20:00-20:15 evening on the next day, the resource display can be carried out when 8:00 evening arrives, and then 9:00-9:10 am on 1 month and 2 months and 20:00-20:15 evening on 1 month and 1 month can be used as the displayed periods.

In practical application, the resource display period corresponding to each display request can be obtained, and the displayed time period in the resource display period corresponding to each display request is determined. Specifically, each display request may have a corresponding target display total duration, and the resource corresponding to the display request may be continuously displayed in the resource location, or may be discontinuously displayed in the resource location, for example, if the target display total duration is 20 minutes, the corresponding resource may be continuously displayed in the resource location for 20 minutes, or may be displayed for 10 minutes first, and displayed for 10 minutes after a plurality of durations.

After the displayed time period is obtained, the server may determine the displayed time period of the display request in the resource display period, and determine a candidate display time period corresponding to the display request based on the time periods other than the displayed time period in the resource display period.

For example, in resource display period duration 1 month 1 day to 1 month 3, the displayed periods include 1 month 1 day morning 9:00-9:10, 1 month 2 day evening 20:00-20:15, and the candidate display periods may include 1 month 1 day 0:00-8:59 and 9:11-23:59, 1 month 2 day 0:00-19:59 and 20: 16-23: 59, and, 1 month, 3 days all day.

In the disclosure, the candidate display time interval corresponding to the display request can be quickly determined based on the time intervals other than the displayed time interval in the resource display period, so as to provide a basis for accurately matching the target display request corresponding to the target resource bit subsequently.

In an exemplary embodiment, as shown in fig. 4, in step S230, determining, from the plurality of display requests, a target display request with a candidate display period matching the idle period based on the candidate display period corresponding to each of the plurality of display requests may include the following steps:

in step S231, at least one valid presentation request of the candidate presentation period in the idle period is obtained from the plurality of presentation requests.

In step S232, the first to-be-displayed resource corresponding to each effective display request is determined, and a candidate display request for which the first to-be-displayed resource satisfies the resource screening condition is determined from at least one effective display request.

As an example, a valid presentation request may be a presentation request with candidate presentation times within an idle period. The first resource to be displayed is the resource to be displayed corresponding to the effective display request.

After obtaining the multiple display requests, the server may first determine whether a candidate display time period corresponding to the display request matches with an idle time period corresponding to the target resource bit, and under the condition that the candidate display time period matches with the idle time period, screen the first to-be-displayed resource corresponding to the display request, and then determine the target display request corresponding to the target resource bit.

Specifically, the server may compare a candidate presentation time period corresponding to each of the plurality of presentation requests with the idle time period, and use the presentation request of the candidate presentation time period in the idle time period as an effective presentation request, so as to obtain at least one effective presentation request. And the display request with the candidate display time interval not in the idle time interval can not be displayed to the target resource bit.

After the at least one effective display request is obtained, the first to-be-displayed resource corresponding to each effective display request can be determined, screening is performed based on preset resource screening conditions, and candidate display requests, of which the first to-be-displayed resource meets the resource screening conditions, are determined from the at least one effective display request.

For example, the resource screening condition may be for a resource to be displayed corresponding to a preset target object or a preset service, and the resource screening condition is used to screen an effective display request, so that the resource for the preset target object or the preset service can be preferentially displayed in the target resource position, and the exposure rate of the preset target object or the preset service is effectively increased. For another example, if the target resource bit is a resource bit for a target object of a specified category, the resource screening condition may be to screen out a display request that matches the target object associated with the target resource bit.

Or, the resource screening condition may also be to screen out non-repetitive resources to be displayed, thereby avoiding the occurrence of repeated display for the same content, and enabling the traffic resources to be uniformly stained with rain and dew of different target objects or services. Or, the resource screening condition may be to screen out the resource to be displayed whose exposure rate is lower than a preset exposure rate threshold.

In step S233, a target presentation request is determined based on the candidate presentation requests.

After the candidate display request is obtained, a target display request related to the target resource bit can be determined based on the candidate display request.

According to the method, at least one effective display request of a candidate display time interval in an idle time interval is obtained from a plurality of display requests, a first resource to be displayed corresponding to each effective display request is determined, the candidate display request that the first resource to be displayed meets a resource screening condition is determined from the at least one effective display request, the display request that the time is matched with the resource and the target resource position can be determined from the plurality of display requests, the accuracy of resource position flow distribution and the display content rationality can be effectively improved, and the efficiency and the effect of flow distribution are improved.

In an exemplary embodiment, the page may include only one resource, or may include multiple resource bits, for example, multiple resource bits in the page are shown in a scrolling manner at a preset position. If the page includes a plurality of resource bits, the determining, from the at least one valid display request, a candidate display request for which the first resource to be displayed satisfies the resource screening condition may include the following steps:

acquiring a second resource to be displayed associated with other resource positions in the idle time period; and for each effective display request, if the first resource to be displayed corresponding to the effective display request is different from each second resource to be displayed, determining the effective display request as a candidate display request meeting the resource screening condition.

Wherein the other resource bits are resource bits of the plurality of resource bits except the target resource bit.

In practical application, when a plurality of resource bits exist in a page, a second resource to be displayed associated with other resource bits in an idle time period can be determined, and when the second resource to be displayed arrives in the idle time period, the second resource to be displayed is displayed to the resource to be displayed in other resource bits.

After determining each second resource to be displayed, for each valid display request, it may be determined whether there is a resource to be displayed in the second resource to be displayed that is the same as the first resource to be displayed corresponding to the valid display request.

If it is determined that the first to-be-displayed resource corresponding to the effective display request is different from each second to-be-displayed resource, the effective display request may be determined as a candidate display request satisfying the resource screening condition. And if the first resource to be displayed corresponding to the effective display request is the same as at least one resource to be displayed in the second resource to be displayed, not taking the effective display request as a candidate display request.

For example, when determining whether the first resource to be displayed is the same as the second resource to be displayed, if the first resource to be displayed is the same as the second resource to be displayed, the similarity between the two pictures may be obtained, and when the similarity is greater than the similarity threshold, it is determined that the first resource to be displayed is the same as the second resource to be displayed, of course, if the first resource to be displayed and the second resource to be displayed have corresponding resource identifiers, it may be determined whether the resource identifier corresponding to the first resource to be displayed is the same as the resource identifier corresponding to the second resource to be displayed, and if so, it may be determined that the first resource to be displayed is the same as the second resource to be displayed; if not, determining that the first resource to be displayed is different from the second resource to be displayed.

In the disclosure, by determining the effective display requests of the first resource to be displayed and the second resources to be displayed, which are different, as the candidate display requests meeting the resource screening condition, the same resource can be prevented from being repeatedly displayed at different resource positions in the same time period, the utilization rate of different resource positions can be improved, and invalid display and traffic waste can be avoided.

In an exemplary embodiment, the determining a target presentation request based on the candidate presentation requests may include the following steps:

acquiring a request processing sequence corresponding to each candidate display request, and determining the candidate display request to be processed currently based on the request processing sequence; and if the display starting time corresponding to the candidate display request to be processed currently does not exceed the ending time of the idle time period, determining the candidate display request to be processed currently as a target display request.

The display start time corresponding to the candidate display request is time for starting to display the first to-be-displayed resource to the target resource position, the display start time is scheduled display time, and the first to-be-displayed resource corresponding to the candidate display request can be or is allowed to be displayed to the target resource position at the display start time or in a time period after the display start time.

When there are multiple candidate display requests, the server may further obtain a request processing order corresponding to each candidate display request because the idle period is valid. Specifically, the server may sequence the acquired multiple display requests, determine a priority corresponding to each display request, and further determine a request processing order corresponding to each candidate display request based on the priority corresponding to each candidate display request after acquiring one or more candidate display requests. Alternatively, after the candidate exhibition requests are obtained, the plurality of candidate exhibition requests may be ranked.

When the display requests or the candidate display requests obtained by screening are sorted, the display requests or the candidate display requests may be sorted according to one or more sorting rules, for example, for the display requests or the candidate display requests, the cumulative displayed durations, the resource display durations, and the corresponding request creation times may be obtained, and the corresponding request processing orders or the request priorities may be obtained by ascending the cumulative displayed durations, ascending the ending times of the resource display durations, and ascending the request creation times. Of course, in practical application, different manners may be adopted for sorting according to needs.

After the request processing sequence corresponding to each candidate display request is obtained, the candidate display request to be processed currently may be determined based on the request processing sequence, and the display start time corresponding to the candidate display request may be obtained. And if the display starting time corresponding to the candidate display request exceeds the ending time corresponding to the idle time period, not taking the current candidate display request to be processed as the target display request, and stopping determining the target display request associated with the current target resource position.

Specifically, after determining the first candidate display request to be processed based on the request processing order, the starting time of the idle period may be used as the display starting time corresponding to the candidate display request, and the display period of the current candidate display request to be processed in the idle period is determined based on the current display time upper limit corresponding to the current candidate display request to be processed.

Illustratively, the upper limit of the duration of the present display may be determined as follows: obtaining the remaining display duration corresponding to the candidate display request, where the remaining display duration may be determined according to the target display total duration and the accumulated displayed duration, for example, the target display total duration corresponding to the candidate display request is 30 minutes, and the accumulated displayed duration is 10 minutes, and then the remaining display duration may be determined to be 20 minutes based on a difference between the target display total duration and the accumulated displayed duration. After the remaining display duration is determined, the remaining display duration may be compared with a display duration threshold, the upper limit of the current display duration corresponding to the current candidate display request is determined based on the smaller of the remaining display duration and the display duration threshold, and then the display duration is intercepted from the idle duration according to the upper limit of the display duration.

When the sub-period is intercepted, if the upper limit of the display time length is smaller than the time length corresponding to the idle period, the display ending time can be determined based on the display starting time and the upper limit of the display time length, and the display sub-period can be determined based on the display starting time and the display ending time, wherein the display ending time can be the time from the first resource to be displayed to the target resource position. If the upper limit of the duration of the present presentation is greater than the duration corresponding to the idle period, for example, the upper limit of the duration of the present presentation is 20 minutes, but the duration corresponding to the idle period is 10 minutes, the entire idle period may be used as the presentation period corresponding to the candidate presentation request to be currently processed.

Further, if the candidate display requests are multiple candidate display requests, after the next candidate display request is obtained as the candidate display request to be processed currently, the display end time corresponding to the previous candidate display request may be used as the display start time, and the above steps are repeated until the idle period is intercepted.

In the disclosure, target display requests which can be associated with the target resource bits can be sequentially determined according to the request processing sequence of each candidate display request, so that the display requests are processed in order.

In order to enable those skilled in the art to better understand the screening process of the target exhibition request, the following is an example to illustrate the embodiments of the present disclosure, but it should be understood that the embodiments of the present disclosure are not limited thereto.

As shown in fig. 5, the generated display request may be added to the display request set, and the server may scan the display requests in the display request set according to a preset time interval, and obtain the display request whose state is waiting for allocating the resource bit, specifically, the display request waiting for allocating the resource bit may be a display request whose accumulated display duration does not reach the target display total duration.

After obtaining the multiple display requests, the display requests may be sorted, the multiple display requests may be traversed, the multiple display requests may be checked one by one, and whether the current time is greater than the resource display deadline end time corresponding to the display request, and whether the display request has reached the target display total duration may be determined.

And if the current time is greater than the end time of the resource display period corresponding to the display request or whether the display request reaches the total target display time, setting the state of the display request to be completed and acquiring the next display request. If the current time is less than the resource display deadline end time corresponding to the display request and does not reach the target display total duration, further judging whether the current time is in the resource display deadline of the display request, and if not, acquiring the next display request; if yes, the time slot of the current resource bit (i.e. the future preset time slot) may be obtained.

After the current resource bit is acquired in the time slot of putting, if one or more target resource bits in an idle state in the time slot of putting are detected, the target resource bits can be traversed one by one, and the idle time of the target resource bits is distributed.

Aiming at the currently obtained target resource bit, the idle time period of the target resource bit can be obtained, the candidate display time period of the display request is obtained, whether the idle time period and the candidate display time period are matched or not is determined, if yes, the current display request can be used as the target display request of the current target resource bit, and if not, the next display request is obtained for judgment.

After the target display request is obtained, acquiring time periods of the target display request matched with the idle time period in the resource display period, if a plurality of matched time periods exist, arranging the time periods in ascending order according to the starting time, acquiring a first period of matched time period, judging whether the time period is longer than the minimum display time period, and if so, flashing and intercepting the display time period according to the display time period so as to associate the intercepted display time period with the corresponding target display request in the follow-up process; if not, the next matched time period can be obtained, and the judgment is carried out again.

In an exemplary embodiment, in step S240, the creating an association relationship between the target presentation request and the target resource bit includes:

acquiring display configuration information corresponding to the target display request; and generating reservation information aiming at the target resource bit as an incidence relation based on the display configuration information.

As a practical matter, the presentation configuration information may be a manner of representing that the resource corresponding to the target presentation request is presented to the target resource bit, and may exemplarily include at least one of the following information: the target resource bit type, the display vertical type corresponding to the target display request, the display position, the display start time and the display end time.

In a specific implementation, after determining the target display request, the server may obtain display configuration information corresponding to the target display request, and may further generate reservation information for the target resource bit as an association relationship based on the display configuration information.

As shown in fig. 6, after determining a target display request associated with a target resource bit, display configuration information corresponding to the target display request may be obtained, schedule reservation information (reservation information) may be created based on the display configuration information, and then an association relationship for the target resource bit may be created based on the schedule reservation information, and a state of the association relationship is updated to a state of waiting for an upper limit, and then when a display start time arrives, the association relationship is brought online, and a corresponding resource is automatically displayed in the target resource bit.

In the disclosure, the server may generate reservation information for the target resource bit based on the display configuration information, and as an association relationship, the server may accurately determine a manner in which the resource of the target display request is displayed to the target resource bit, thereby realizing accurate display.

It should be understood that, although the steps in the flowcharts related to the embodiments as described above are sequentially displayed as indicated by arrows, the steps are not necessarily performed sequentially as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a part of the steps in the flowcharts related to the embodiments described above may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, and the execution order of the steps or stages is not necessarily sequential, but may be rotated or alternated with other steps or at least a part of the steps or stages in other steps.

It is understood that the same/similar parts between the embodiments of the method described above in this specification can be referred to each other, and each embodiment focuses on the differences from the other embodiments, and it is sufficient that the relevant points are referred to the descriptions of the other method embodiments.

Based on the same inventive concept, the embodiment of the present disclosure further provides a resource display apparatus for implementing the above related resource display method.

FIG. 7 is a block diagram illustrating a resource exposure apparatus 700 according to an example embodiment. Referring to fig. 7, the apparatus includes a presentation request acquisition unit 701, a target resource bit determination unit 702, a target presentation request acquisition unit 703, and an association relationship creation unit 704.

A presentation request acquisition unit 701 configured to perform acquisition of a plurality of presentation requests; the display request is a request for displaying resources in a resource position in a page;

a target resource bit determining unit 702, configured to execute, if a target resource bit in an idle state exists in a future preset time period of the page, acquiring an idle time period corresponding to the target resource bit; the idle time period belongs to a future preset time period;

a target display request obtaining unit 703 configured to execute a target display request that determines, based on a candidate display period corresponding to each of the plurality of display requests, a candidate display period that matches the idle period from among the plurality of display requests;

an association relationship creating unit 704 configured to perform creating an association relationship between the target display request and the target resource bit, so as to display a resource corresponding to the target display request in the target resource bit based on the association relationship when the idle period comes.

In an exemplary embodiment, the apparatus further comprises:

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

The modules in the resource exhibition device can be wholly or partially realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.

FIG. 8 is a block diagram illustrating an electronic device 800 for implementing a resource exposure method in accordance with an exemplary embodiment. For example, the electronic device 800 may be a server. Referring to fig. 8, electronic device 800 includes a processing component 820 that further includes one or more processors and memory resources, represented by memory 822, for storing instructions, such as applications, that are executable by processing component 820. The application programs stored in memory 822 may include one or more modules that each correspond to a set of instructions. Further, the processing component S20 is configured to execute instructions to perform the above-described method.

The electronic device 800 may further include: a power component 824 is configured to perform power management for the electronic device 800, a wired or wireless network interface 826 configured to connect the electronic device 800 to a network, and an input/output (I/O) interface 828. The electronic device 800 may operate based on an operating system stored in the memory 822, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, or the like.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 822 comprising instructions, executable by the processor of the electronic device 800 to perform the above-described method is also provided. The storage medium may be a computer-readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, which includes instructions executable by a processor of the electronic device 800 to perform the above-described method.

It should be noted that the descriptions of the above-mentioned apparatus, the electronic device, the computer-readable storage medium, the computer program product, and the like according to the method embodiments may also include other embodiments, and specific implementations may refer to the descriptions of the related method embodiments, which are not described in detail herein.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A resource display method is characterized by comprising the following steps:

2. The method of claim 1, wherein the determining a target presentation request from the plurality of presentation requests with a candidate presentation time period matching the idle time period based on the candidate presentation time periods corresponding to the plurality of presentation requests comprises:

3. The method of claim 2, wherein if the page includes a plurality of resource bits, the determining a candidate display request from the at least one valid display request that satisfies the resource screening condition for the first resource to be displayed comprises:

4. The method of claim 2, wherein determining a target presentation request based on the candidate presentation requests comprises:

5. The method of claim 1, wherein before determining the target display request with a candidate display period matching the idle period from the plurality of display requests based on the candidate display period corresponding to each of the plurality of display requests, the method further comprises:

6. The method of claim 1, wherein obtaining a plurality of presentation requests comprises:

7. A resource demonstration apparatus, comprising:

8. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the resource exhibition method of any one of claims 1 to 6.

9. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the resource exposure method of any one of claims 1 to 6.

10. A computer program product comprising instructions which, when executed by a processor of an electronic device, enable the electronic device to perform the resource exhibition method of any one of claims 1 to 6.