CN114462971A

CN114462971A - Marketing data processing method and device

Info

Publication number: CN114462971A
Application number: CN202210115830.3A
Authority: CN
Inventors: 傅晨冉; 秦文君; 张志诚
Original assignee: Industrial and Commercial Bank of China Ltd ICBC
Current assignee: Industrial and Commercial Bank of China Ltd ICBC
Priority date: 2022-02-07
Filing date: 2022-02-07
Publication date: 2022-05-10

Abstract

The invention provides a marketing data processing method and device, relates to the technical field of data, and can be used in the financial field or other technical fields. The method comprises the following steps: acquiring marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time; respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing expected transaction time to obtain a data processing result of a unified dimension; and determining the marketing customer grade of the enterprise in which the marketing object is positioned according to the data processing result, and determining the approval priority aiming at the marketing data according to the marketing customer grade. The device performs the above method. According to the marketing data processing method and device provided by the embodiment of the invention, important marketing data has higher approval priority through the marketing client grade, and an approver can timely approve the important marketing data.

Description

Marketing data processing method and device

Technical Field

The invention relates to the technical field of data, in particular to a marketing data processing method and device.

Background

With the development of marketing business, marketing data is more and more, and the processing of the marketing data is more and more important, the marketing data management mainly comprises marketing data examination and approval, and under the condition that a lot of marketing data need to be examined and approved, a lot of important marketing data can not be examined and approved in time.

Disclosure of Invention

To solve the problems in the prior art, embodiments of the present invention provide a method and an apparatus for processing marketing data, which can at least partially solve the problems in the prior art.

In one aspect, the present invention provides a marketing data processing method, including:

acquiring marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time;

respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing expected transaction time to obtain a data processing result of a unified dimension;

and determining the marketing customer grade of the enterprise in which the marketing object is positioned according to the data processing result, and determining the approval priority aiming at the marketing data according to the marketing customer grade.

Wherein, the data type normalization processing is respectively carried out on the marketing amount data, the marketing object position category and the marketing expected transaction time, and the data type normalization processing comprises the following steps:

determining a preset marketing amount data score corresponding to a preset marketing amount data interval according to the preset marketing amount data interval in which the marketing amount data is located;

determining a preset marketing object position category corresponding to the marketing object position category, and determining a preset marketing object position category score corresponding to the preset marketing object position category;

and calculating the difference between the marketing expected deal time and the current time, determining a preset marketing expected deal time difference interval corresponding to the difference calculation result, and determining a preset marketing expected deal time difference interval score corresponding to the preset marketing expected deal time difference interval.

Wherein, the determining the marketing client grade of the enterprise in which the marketing object is positioned according to the data processing result comprises the following steps:

and determining the grade value of a marketing client according to the preset marketing amount data value, the preset position category value of the marketing object and the preset expected trading time difference interval value, and determining the grade of the marketing client according to the grade value of the marketing client.

Wherein the determining of the approval priority for the marketing data according to the marketing customer rating comprises:

and sequencing the marketing data according to the sequence of the marketing customer grades from high to low, and determining the approval priority according to sequencing results.

Wherein the obtaining marketing data comprises:

and receiving the marketing data uploaded by the target terminal.

Wherein, the marketing data processing method further comprises:

receiving a parameter fed back after successful cochain evidence storage processing of the marketing data; the parameters include at least a digital signature;

according to the digital signature, performing data encryption processing on the marketing data by using a preset encryption algorithm to obtain a private key;

and carrying out Hash processing on the private key to obtain a private key character string, and sending the private key character string to a display page of the target terminal.

Wherein, the marketing data processing method further comprises:

and when a preset encryption algorithm is used for carrying out data encryption processing on the marketing data to obtain a private key, sending the private key to an intranet mailbox of a user corresponding to the target terminal.

In one aspect, the present invention provides a marketing data processing apparatus, including:

an acquisition unit for acquiring marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time;

the processing unit is used for respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing expected transaction time to obtain a data processing result with unified dimension;

and the determining unit is used for determining the marketing client grade of the enterprise in which the marketing object is positioned according to the data processing result and determining the approval priority aiming at the marketing data according to the marketing client grade.

In another aspect, an embodiment of the present invention provides an electronic device, including: a processor, a memory, and a bus, wherein,

the processor and the memory are communicated with each other through the bus;

the memory stores program instructions executable by the processor, the processor invoking the program instructions to perform a method comprising:

An embodiment of the present invention provides a non-transitory computer-readable storage medium, including:

the non-transitory computer readable storage medium stores computer instructions that cause the computer to perform a method comprising:

The marketing data processing method and device provided by the embodiment of the invention are used for acquiring marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time; respectively carrying out data type normalization processing on the marketing amount data, the positions of the marketing objects and the expected marketing transaction time to obtain a data processing result with a unified dimension; and determining the marketing client grade of the enterprise in which the marketing object is positioned according to the data processing result, determining the approval priority aiming at the marketing data according to the marketing client grade, and enabling the important marketing data to have higher approval priority through the marketing client grade so that an approver can approve the important marketing data in time.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts. In the drawings:

fig. 1 is a flowchart illustrating a marketing data processing method according to an embodiment of the present invention.

Fig. 2 is a schematic structural diagram of a system modularized by the method according to the embodiment of the present invention.

Fig. 3 is a schematic structural diagram of a data classification module according to an embodiment of the present invention.

Fig. 4 is a schematic structural diagram of a data approval module according to an embodiment of the present invention.

Fig. 5 is a schematic structural diagram of a data uplink certification module according to an embodiment of the present invention.

Fig. 6 is a schematic structural diagram of a marketing data processing apparatus according to an embodiment of the present invention.

Fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the embodiments of the present invention are further described in detail below with reference to the accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention. It should be noted that the embodiments and features of the embodiments in the present application may be arbitrarily combined with each other without conflict.

Fig. 1 is a schematic flow chart of a marketing data processing method according to an embodiment of the present invention, and as shown in fig. 1, the marketing data processing method according to the embodiment of the present invention includes:

step S1: acquiring marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing bargaining time.

Step S2: and respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing expected transaction time to obtain a data processing result of a unified dimension.

Step S3: and determining the marketing customer grade of the enterprise in which the marketing object is positioned according to the data processing result, and determining the approval priority aiming at the marketing data according to the marketing customer grade.

In the above step S1, the apparatus acquires marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing bargaining time. The apparatus may be a computer device that performs the method, and may include, for example, a server or the like. It should be noted that embodiments of the present invention relate to the acquisition and analysis of marketing data that is authorized by the user. The acquiring of marketing data comprises:

and receiving the marketing data uploaded by the target terminal. The target terminal may include a terminal used by a user who performs marketing work, and the user inputs marketing data to the target terminal and then uploads the marketing data to the server. The marketing amount data may include the amount data of the products or services of the user enterprise, and may further include customer intention amount data drawn according to customer needs and the like.

The job categories of the marketing object may include job categories of the client enterprise, such as a head manager, a vice head manager, a department manager, and the like.

The time granularity of the marketing forecast deal time can be set autonomously, for example, in units of days, weeks, and months, for example, the marketing forecast deal time can be 2022 years and 6 months.

In the step S2, the device performs data type normalization processing on the marketing amount data, the marketing object job category, and the marketing expected transaction time, respectively, to obtain a data processing result with a unified dimension.

And respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing predicted transaction time, wherein the data type normalization processing comprises the following steps:

determining a preset marketing amount data score corresponding to a preset marketing amount data interval according to the preset marketing amount data interval in which the marketing amount data is located; the preset marketing amount data interval and the corresponding preset marketing amount data score can be set independently according to actual conditions. If the marketing amount data is 20 ten thousand yuan, the preset marketing amount data interval is 5-50 ten thousand yuan.

The larger the numerical value of the preset marketing amount data interval is, the higher the corresponding preset marketing amount data score is; the smaller the value of the preset marketing amount data interval is, the lower the value of the corresponding preset marketing amount data is.

And the preset marketing amount data score corresponding to the interval of 5-50 ten thousand yuan is 50 points.

Determining a preset marketing object position category corresponding to the marketing object position category, and determining a preset marketing object position category score corresponding to the preset marketing object position category; the job categories of the preset marketing objects and the job category scores of the preset marketing objects corresponding to the job categories can be set independently according to actual conditions. If the job category of the marketing object is the vice president, the corresponding preset job category of the marketing object is the vice total level, and the score of the corresponding preset job category of the marketing object is 70.

The higher the category of the preset marketing object position is, the higher the score of the category of the preset marketing object position corresponding to the preset marketing object position is; the lower the category of the preset marketing object positions is, the lower the score of the category of the preset marketing object positions corresponding to the category of the preset marketing object positions is.

And calculating the difference between the marketing expected deal time and the current time, determining a preset marketing expected deal time difference interval corresponding to the difference calculation result, and determining a preset marketing expected deal time difference interval score corresponding to the preset marketing expected deal time difference interval. Referring to the above example, if the marketing expected transaction time is 2022 years and 6 months, the difference between the marketing expected transaction time and the current time is 5 months, and the interval of the preset marketing expected transaction time difference corresponding to the marketing expected transaction time is 3-6 months.

And the value of the interval of the difference value of the preset marketing expected transaction time corresponding to the interval of 3-6 months is 30 points.

The larger the value of the preset marketing forecast transaction time difference interval is, the lower the value of the corresponding preset marketing forecast transaction time difference interval is; the smaller the value of the preset marketing expected transaction time difference interval is, the higher the score of the corresponding preset marketing expected transaction time difference interval is.

It is understood that the unified dimension of the data processing result is a fractional value, which facilitates subsequent numerical calculation.

In the above step S3, the apparatus determines the marketing client class of the enterprise to which the marketing object is related according to the data processing result, and determines the approval priority for the marketing data according to the marketing client class.

The step of determining the marketing client grade of the enterprise in which the marketing object is positioned according to the data processing result comprises the following steps:

And (3) marketing customer grade score is equal to preset marketing amount data score, multiplied by preset marketing object position category score and multiplied by preset marketing expected transaction time difference interval score.

The marketing customer rating score of 50 points x 70 points x 30 points 105000 points, referenced above in the example. The marketing customer rating may be determined directly from the marketing customer rating score, for example, the marketing customer rating of 105000.

The marketing customer grade can be divided into a plurality of grades, each grade corresponds to a score interval, and the higher the grade is, the higher the corresponding score interval value is; the lower the rank, the lower the corresponding score interval value.

The score interval of 105000 is 100000-150000, if the marketing client grade corresponding to the score interval of 100000-150000 is C grade, the marketing client grade corresponding to the marketing data is C grade.

The determining the approval priority for the marketing data according to the marketing customer rating comprises:

and sequencing the marketing data according to the sequence of the marketing customer grades from high to low, and determining the approval priority according to sequencing results. For example, if the marketing customer grade score corresponding to the marketing data input by the user of another target terminal is 160000, the marketing data of 160000 and the marketing data of 105000 are ranked in order, that is, the marketing data of 160000 is approved with higher priority than the marketing data of 105000, and the approver can approve the marketing data of 160000 preferentially.

Further, the method steps from S1 to S3 may be periodically executed, and since the current time is continuously close to the expected marketing bargain time, the marketing customer level may be gradually improved, thereby improving the approval priority of the original marketing data, and marketing data with a long input time may be quickly approved, thereby optimizing the marketing data approval process.

The marketing data processing method provided by the embodiment of the invention obtains marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time; respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing expected transaction time to obtain a data processing result of a unified dimension; and determining the marketing client grade of the enterprise in which the marketing object is positioned according to the data processing result, determining the approval priority aiming at the marketing data according to the marketing client grade, and enabling the important marketing data to have higher approval priority through the marketing client grade so that an approver can approve the important marketing data in time.

Further, the data type normalization processing is respectively carried out on the marketing amount data, the marketing object position category and the marketing expected transaction time, and comprises the following steps:

determining a preset marketing amount data score corresponding to a preset marketing amount data interval according to the preset marketing amount data interval in which the marketing amount data is located; the above description of the embodiments can be referred to, and are not repeated.

Determining a preset marketing object position category corresponding to the marketing object position category, and determining a preset marketing object position category score corresponding to the preset marketing object position category; the above description of the embodiments can be referred to, and are not repeated.

And calculating the difference between the marketing expected deal time and the current time, determining a preset marketing expected deal time difference interval corresponding to the difference calculation result, and determining a preset marketing expected deal time difference interval score corresponding to the preset marketing expected deal time difference interval. The above description of the embodiments can be referred to, and are not repeated.

The marketing data processing method provided by the embodiment of the invention is more beneficial to quantitatively comparing the marketing client grades, and further accurately determining the important marketing data.

Further, the determining the marketing client level of the enterprise in which the marketing object is positioned according to the data processing result comprises:

and determining the grade value of a marketing client according to the preset marketing amount data value, the preset position category value of the marketing object and the preset expected trading time difference interval value, and determining the grade of the marketing client according to the grade value of the marketing client. The above description of the embodiments can be referred to, and are not repeated.

The marketing data processing method provided by the embodiment of the invention is further beneficial to quantitatively comparing the marketing client grades, and further accurately determining the important marketing data.

Further, the determining the approval priority for the marketing data according to the marketing customer grade comprises:

and sequencing the marketing data according to the sequence of the marketing customer grades from high to low, and determining the approval priority according to sequencing results. The above description of the embodiments can be referred to, and are not repeated.

The marketing data processing method provided by the embodiment of the invention is further convenient for an approver to determine important marketing data according to the approval priority, and further to approve the important marketing data in time.

Further, the acquiring marketing data includes:

and receiving the marketing data uploaded by the target terminal. The above description of the embodiments can be referred to, and are not repeated.

According to the marketing data processing method provided by the embodiment of the invention, the user uploads the marketing data in time through the target terminal, and the marketing data processing method is beneficial to acquiring real-time marketing data.

Further, the marketing data processing method further includes:

receiving a parameter fed back after successful cochain evidence storage processing of the marketing data; the parameters include at least a digital signature; and performing uplink certificate storing processing on the marketing data through the block chain platform, and feeding back parameters to the server after the uplink certificate storing processing is successful, wherein the fed back parameters can comprise an uplink certificate storing state code, a storage ID (identity) and a digital signature.

The target terminal can upload the marketing data to the server and the block chain platform at the same time, and then the server executes the method steps of determining the approval priority according to the marketing data; and the block chain platform executes the method steps of the uplink chain deposit evidence processing according to the marketing data.

According to the digital signature, performing data encryption processing on the marketing data by using a preset encryption algorithm to obtain a private key; the preset encryption algorithm may be an RSA algorithm, and the digital signature may be encrypted using the RSA algorithm.

The RSA algorithm is an asymmetric encryption algorithm, which usually generates a pair of RSA keys, one of which is a secret key (private key) that is stored by the user; the other is a public key (public key) which can be externally disclosed; when the content is to be transmitted in an encrypted manner, for example, a transmits information to B, at this time, a encrypts the content with the public key of B and then transmits the encrypted content, and B receives the information transmitted by a and then decrypts the encrypted content with its own private key.

And carrying out Hash processing on the private key to obtain a private key character string, and sending the private key character string to a display page of the target terminal. And carrying out hash processing on the private key, and sending the private key character string to a display page of the target terminal to prompt that the user marketing data is successfully linked. The marketing data content successfully linked up cannot be tampered, and the data storage is safe.

The marketing data processing method provided by the embodiment of the invention can effectively prompt that the marketing data of the user is successfully linked, and is convenient for the user to know.

Further, the marketing data processing method further includes:

and when a preset encryption algorithm is used for carrying out data encryption processing on the marketing data to obtain a private key, sending the private key to an intranet mailbox of a user corresponding to the target terminal. That is, the server sends a private key to the intranet mailbox of the user, if the user wants to prove uplink information in the user's own authority, the private key can be input to obtain the evidence storing information on the block chain, and the user can perform operations such as comparison, check and the like on the evidence storing information.

The marketing data processing method provided by the embodiment of the invention ensures that the private key can be safely sent to the user.

The marketing data processing method of the embodiment of the invention can be realized in a modular manner, as shown in fig. 2, the marketing data processing method includes a data entry module 1, a data classification module 2, a data query module 3, a data statistics module 4, a data approval module 5 and a data uplink certification module 6.

And the data entry module 1 is used for editing and entering marketing data through a mobile phone terminal by a user and uploading pictures of a marketing site. The marketing data and the pictures can be uploaded to a block chain platform for data storage while being uploaded to the server, and the pictures on the marketing site are convenient for proving that the users arrive at the marketing site and for management and examination.

And the data classification module 2 is used for classifying the marketing data input by the user, namely classifying the marketing data according to the marketing client grade and pushing the marketing data to a corresponding approver, and the approver approves the marketing data through the data statistics module 4.

And the data query module 3 is used for querying the marketing data, querying the marketing data by selecting time periods, keywords, mechanism names and the like, and checking the detailed information of each piece of data by clicking details.

And the data approval module 4 is used for approving the marketing data, the data approval module 4 is divided into the already-handled items and the to-be-handled items, the marketing data are approved according to the marketing client grade by checking details of the to-be-handled marketing data, and tasks needing to be dispatched can be dispatched to other people for processing. The higher the marketing customer rating, the higher the approval priority.

And the data statistics module 5 is used for carrying out classified statistics on the input marketing data through each mechanism, and a user can inquire and summarize according to keywords and time periods. And the marketing data in the managed organizations can be obtained by clicking each organization, the user can timely master the marketing data condition of each organization through inquiry, and the marketing events are globally analyzed and controlled according to the counted marketing data.

And the data uplink certification module 6 uploads the marketing data recorded by the data recording module 1 and the data approved by the data approval module 4 to the block chain platform for evidence storage while uploading the marketing data and the data to the server. In order to meet the requirement of evidence collection of user evidence collection, the specific steps of cochain evidence collection are as follows:

and after each marketing data is recorded, performing uplink storage evidence, and after the marketing data is successfully uplink-linked, returning a successful parameter to the server by the block chain platform through the interface, wherein the parameter comprises: a chain credit status code, a memory ID, a digital signature and the like. And encrypting data by using an RSA algorithm for the digital signature, and sending a private key to a user through an intranet mailbox. And meanwhile, carrying out hash processing on the private key, and returning the obtained private key character string to a page in the user, thereby proving that the marketing data is successfully linked.

If the user wants to prove the uplink information in the authority of the user, the private key can be input to obtain the evidence storing information on the block chain, and the user can perform operations such as comparison, checking and the like on the evidence storing information.

As shown in fig. 3, the data classification module 2 includes a mechanism classification unit 21 and a branch screen point classification unit 22, where:

mechanism type unit 21: and (4) marketing data input by the organization personnel is classified according to the marketing customer grade and is pushed to corresponding approvers. The classification can refer to the above description, and is not repeated.

Branch screen point classification unit 22: and (4) marketing data input by staff at branch points is classified according to the marketing customer grade and is pushed to corresponding approvers. The classification can refer to the above description, and is not repeated.

As shown in FIG. 4, the data approval module 5 includes a transacted item unit 51 and a to-do item unit 52, wherein:

transacted items unit 51: for the approved items, the approved item unit 51 can be used to view the approval process, the event details, and the like, so as to better grasp the approved items.

Backlog unit 52: for approving, viewing and modifying the tasks assigned to them.

As shown in fig. 5, the data uplink certification module 6 includes an uplink certification code display unit 61 and an uplink information checking unit 62, wherein:

upper chain certification display unit 61: and encrypting the digital signature returned by the uplink interface by an RSA algorithm, generating a private key, sending the private key to a user by an intranet mail, and storing the private key by the user. And processing the private key through a Hash algorithm, and displaying the generated private key character string after processing on a page of the user terminal so as to prove that the data is linked.

The uplink information checking unit 62: the user needs to search the private key corresponding to the marketing data through the intranet mail, and inputs the private key into the uplink information checking unit 62 to obtain the digital signature corresponding to the marketing data. And checking the integrity and authenticity of the uplink information through the acquired digital signature.

The embodiment of the invention has the following beneficial effects:

the method for inputting marketing data, classifying data, approving data, chaining data and displaying a chaining certification for the information of the chaining data is established, so that the intelligent management of the marketing data is realized, the storage efficiency and the safety of the data are improved, the timeliness of uploading and approving the marketing data is ensured, and the current situation that the marketing data is difficult to manage is solved.

The invention realizes real-time inputting and uploading of marketing data. Compare traditional artifical paper record, through the mode that cell-phone terminal was typeeed, the database can real-time storage data, and security and degree of accuracy are high, and the promptness of uploading and examining and approving of data is guaranteed to record marketing data that can be fastest.

The invention realizes the automatic classification of the marketing data, determines the approval priority of the marketing data according to the marketing client grade, improves the timeliness of the approval of the marketing data, reduces the marketing loss caused by the processing lag of the emergency marketing data, makes up the problems and the defects of the existing marketing management method, and enables the marketing data to be processed more timely and efficiently.

The uplink information certification method provided by the invention has the advantages that the private key of the uplink information is stored more safely by multiple encryption and a method for directly managing the key by the user, the user can visually know the uplink information condition, the trust of the user on the uplink information is enhanced, and the overall quality of marketing work is improved.

It should be noted that the marketing data processing method provided by the embodiment of the present invention may be used in the financial field, and may also be used in any technical field other than the financial field.

Fig. 6 is a schematic structural diagram of a marketing data processing apparatus according to an embodiment of the present invention, and as shown in fig. 6, the marketing data processing apparatus according to the embodiment of the present invention includes an obtaining unit 601, a processing unit 602, and a determining unit 603, where:

the acquisition unit 601 is configured to acquire marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time;

the processing unit 602 is configured to perform data type normalization processing on the marketing amount data, the job category of the marketing object, and the expected marketing bargain time, respectively, to obtain a data processing result with a unified dimension;

the determining unit 603 is configured to determine, according to the data processing result, a marketing customer level of an enterprise in which a marketing object is located, and determine, according to the marketing customer level, an approval priority for the marketing data.

Specifically, the acquiring unit 601 in the device is used for acquiring marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time;

The marketing data processing device provided by the embodiment of the invention acquires marketing data; the marketing data comprises marketing amount data, positions of marketing objects and expected marketing transaction time; respectively carrying out data type normalization processing on the marketing amount data, the marketing object position category and the marketing expected transaction time to obtain a data processing result of a unified dimension; and determining the marketing client grade of the enterprise in which the marketing object is positioned according to the data processing result, determining the approval priority aiming at the marketing data according to the marketing client grade, and enabling the important marketing data to have higher approval priority through the marketing client grade so that an approver can approve the important marketing data in time.

The embodiment of the marketing data processing apparatus provided in the embodiment of the present invention may be specifically configured to execute the processing flows of the above method embodiments, and the functions of the embodiment are not described herein again, and reference may be made to the detailed description of the method embodiments.

Fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, and as shown in fig. 7, the electronic device includes: a processor (processor)701, a memory (memory)702, and a bus 703;

the processor 701 and the memory 702 complete mutual communication through a bus 703;

the processor 701 is configured to call the program instructions in the memory 702 to execute the methods provided by the above-mentioned method embodiments, for example, including:

respectively carrying out data type normalization processing on the marketing amount data, the positions of the marketing objects and the expected marketing transaction time to obtain a data processing result with a unified dimension;

The present embodiment discloses a computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions which, when executed by a computer, enable the computer to perform the method provided by the above-mentioned method embodiments, for example, comprising:

The present embodiment provides a computer-readable storage medium, which stores a computer program, where the computer program causes the computer to execute the method provided by the above method embodiments, for example, the method includes:

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In the description herein, reference to the description of the terms "one embodiment," "a particular embodiment," "some embodiments," "for example," "an example," "a particular example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are only exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims

1. A marketing data processing method, comprising:

2. The marketing data processing method of claim 1, wherein the data type normalization processing of the marketing amount data, the marketing object job category and the marketing expected deal time respectively comprises:

3. The marketing data processing method of claim 2, wherein determining the marketing client level of the enterprise for which the marketing object is positioned according to the data processing result comprises:

4. The marketing data processing method of claim 1, wherein the determining approval priorities for the marketing data according to the marketing customer ratings comprises:

5. The marketing data processing method of any of claims 1 to 4, wherein the obtaining marketing data comprises:

and receiving the marketing data uploaded by the target terminal.

6. The marketing data processing method of claim 5, further comprising:

7. The marketing data processing method of claim 6, further comprising:

8. A marketing data processing apparatus, comprising:

9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of claims 1 to 7 are implemented when the computer program is executed by the processor.

10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.