CN114398568A - Control parameter transmission method and device, client, electronic equipment and storage medium - Google Patents

Control parameter transmission method and device, client, electronic equipment and storage medium Download PDF

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Publication number
CN114398568A
CN114398568A CN202111443747.0A CN202111443747A CN114398568A CN 114398568 A CN114398568 A CN 114398568A CN 202111443747 A CN202111443747 A CN 202111443747A CN 114398568 A CN114398568 A CN 114398568A
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China
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advertisement
page
control
url
landing page
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CN202111443747.0A
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Chinese (zh)
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冯丹
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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Priority to CN202111443747.0A priority Critical patent/CN114398568A/en
Publication of CN114398568A publication Critical patent/CN114398568A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The embodiment of the invention provides a control parameter transmission method, a control parameter transmission device, a client, electronic equipment and a storage medium, and relates to the field of computers. The method comprises the following steps: the webview control in the client receives a URL and control parameters of an advertisement landing page sent by a native APP in the client, wherein the URL and the control parameters are acquired by the native APP from an advertisement delivery cloud server, and the URL carries address information of the advertisement landing page. And then when receiving a display instruction of the advertisement landing page, the webview control transparently transmits the control parameters to an H5 page, so that the H5 page controls the display of the advertisement landing page based on the control parameters, wherein the H5 page is generated based on the address information. The problem that the H5 page cannot control the display of the advertisement landing page based on the complete control parameters can be solved.

Description

Control parameter transmission method and device, client, electronic equipment and storage medium
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for transmitting control parameters, a client, an electronic device, and a storage medium.
Background
At present, small and medium-sized advertisers do not usually have the capability of making advertisement landing pages by themselves, and the advertisement putting platform can provide a software platform for the advertisers to issue the advertisement landing pages through visual operations such as dragging and the like so as to enable the advertisers to make the advertisement landing pages.
In the advertisement delivery process, the advertisement delivery cloud server may send a Uniform Resource Locator (URL) of an advertisement landing page to an advertisement Software Development Kit (SDK), where the URL carries a control parameter configured by an advertiser. The native APP transmits the URL to the webview control after acquiring the URL from the advertisement SDK, however, the webview control has length limitation on parameters transmitted by the URL, if the control parameters carried by the URL are too long, transmission of the control parameters of the advertisement landing page is incomplete, and then the H5 page cannot control display of the advertisement landing page based on the complete control parameters.
Disclosure of Invention
An object of the embodiments of the present application is to provide a method, an apparatus, a client, an electronic device, and a storage medium for controlling parameter transmission, so as to solve a problem that an H5 page cannot control display of an advertisement landing page based on a complete control parameter. The specific technical scheme is as follows:
in a first aspect, an embodiment of the present application provides a control parameter transmission method, where the method is applied to a web view webview control in a client, and the method includes:
receiving a URL and control parameters of an advertisement landing page sent by a native APP in the client, wherein the URL and the control parameters are acquired by the native APP from an advertisement delivery cloud server, and the URL carries address information of the advertisement landing page;
and when a display instruction of the advertisement landing page is received, transmitting the control parameters to an H5 page in a transparent mode, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated based on the address information.
In a second aspect, an embodiment of the present application provides a control parameter transmission method, where the method is applied to a native APP in a client, and the method includes:
acquiring advertisement information from the advertisement delivery cloud server, wherein the advertisement information carries a URL (uniform resource locator) and a control parameter of an advertisement landing page, and the URL carries address information of the advertisement landing page;
and sending the URL and the control parameters to a webpage view webview control, so that when the webview control receives an advertisement landing page display instruction triggered by a user, the control parameters are transmitted to an H5 page in a transparent mode, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated by the webview control based on the address information.
In a third aspect, an embodiment of the present application provides a control parameter transmission apparatus, where the apparatus is applied to a web view webview control in a client, and the apparatus includes:
the receiving module is used for receiving a URL and control parameters of an advertisement landing page sent by a native APP in the client, wherein the URL and the control parameters are acquired by the native APP from an advertisement delivery cloud server, and the URL carries address information of the advertisement landing page;
and the transparent transmission module is used for transmitting the control parameters to an H5 page in a transparent manner when receiving the display instruction of the advertisement landing page, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated based on the address information.
In a fourth aspect, an embodiment of the present application provides a control parameter transmission apparatus, where the apparatus is applied to a native APP in a client, and the apparatus includes:
the acquisition module is used for acquiring advertisement information from the advertisement delivery cloud server, wherein the advertisement information carries a URL (uniform resource locator) and a control parameter of an advertisement landing page, and the URL carries address information of the advertisement landing page;
the sending module is configured to send the URL and the control parameter to a web page view webview control, so that when the webview control receives an advertisement landing page display instruction triggered by a user, the control parameter is transmitted to an H5 page in a transparent manner, so that the H5 page controls display of the advertisement landing page based on the control parameter, and the H5 page is generated by the webview control based on the address information.
In a fifth aspect, an embodiment of the present invention further provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing any one of the control parameter transmission method steps when executing the program stored in the memory.
In a sixth aspect, the present application further provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and when the computer program is executed by a processor, the method for transmitting the control parameter in the first aspect is implemented.
In a seventh aspect, an embodiment of the present application further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute the control parameter transmission method described in the first aspect.
The embodiment of the application has the following beneficial effects:
according to the control parameter transmission method, the control parameter transmission device, the client, the electronic device and the storage medium, the webview control in the client can receive the URL and the control parameters of the advertisement landing page sent by the native APP, the URL and the control parameters are transmitted separately, the URL is used for carrying address information of the advertisement landing page and is not used for carrying the control parameters, the length of the control parameters is not limited by the length of the URL, the webview control can receive the complete control parameters, and further when the webview control receives an advertisement landing page display instruction triggered by a user, the complete control parameters can be transmitted to the H5 page, the problem of incomplete transmission of the control parameters is avoided, and the H5 page can control display of the advertisement landing page based on the received control parameters;
in addition, the control parameters in the embodiment of the application may be transmitted to the native APP by the advertising cloud server, transmitted to the webview control by the native APP, and transmitted to the H5 page by the webview control, which is equivalent to transmitting the control parameters through a data channel between the advertising cloud server-the native APP-the webview control-the H5 page. Through the data channel, data interaction between the advertisement delivery cloud server and the H5 page is equivalently realized, if control parameters need to be modified, the control parameters can be directly modified at the advertisement delivery cloud server side from the inside of an advertisement delivery team, the control parameters do not depend on the edition delivery of the native APP, and the dependence on external teams except the advertisement delivery team is reduced.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a schematic diagram of a control parameter transmission system according to an embodiment of the present application;
fig. 2 is a flowchart of a control parameter transmission method according to an embodiment of the present application;
FIG. 3 is an exemplary diagram of a control parameter provided by an embodiment of the present application;
fig. 4 is a flowchart of another control parameter transmission method according to an embodiment of the present application;
fig. 5 is an exemplary diagram of a control parameter transmission process provided in an embodiment of the present application;
fig. 6 is a schematic structural diagram of a control parameter transmission apparatus according to an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of another control parameter transmission apparatus according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of a client according to an embodiment of the present application;
fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
An embodiment of the present application provides a control parameter transmission system, as shown in fig. 1, the system includes: the system comprises a service platform, an advertisement putting engine, an advertisement putting cloud server and electronic equipment. One electronic device is exemplarily shown in fig. 1, and the number of electronic devices in actual implementation is not limited thereto.
The electronic device is installed with an Application program (APP) for placing advertisements, the APP includes an advertisement Software Development Kit (SDK), a native APP (native APP), and a web view (webview) control, and the APP can display an advertisement landing page, which can be specifically displayed in a fifth generation hypertext Markup Language (hypertext Markup Language 5, H5) page. By way of example, the present application embodiment may be applied to a scenario of advertisement delivery in a video APP, and accordingly, the APP for advertisement delivery may include, but is not limited to, at least one of the following: video APP, communication APP, text tool APP and the like, which are not exhaustive.
Native App is a third-party application program that is based on a local operating system (such as iOS, Android, etc.) of an intelligent device and runs by being written by Native programs.
The service platform is provided for advertisers and used for publishing advertisement landing pages through visual operation. And advertisers can place advertising orders through the service platform.
And the advertisement putting engine is used for acquiring the advertisement information of the generated advertisement order acquired by the advertiser through the service platform. The advertisement information includes an Identity Document (ID) of the advertisement, an advertisement version, an advertisement style, advertisement landing page information, and the like.
The advertisement delivery cloud server, which may also be referred to as an advertisement delivery cloud, is used for acquiring advertisement information from an advertisement delivery engine.
And the native APP in the electronic equipment is used for informing the advertisement SDK to request the advertisement delivery cloud server to acquire the advertisement information when the advertisement needs to be displayed, and then displaying the advertisement page according to the advertisement information acquired by the advertisement SDK.
And the webview control is used for generating the advertisement landing page when the advertisement landing page display instruction triggered by the user on the advertisement page is identified.
The following describes in detail a control parameter transmission method provided in the embodiment of the present application with reference to the system shown in fig. 1.
The embodiment of the application provides a control parameter transmission method, which is applied to a webview control in a client, and as shown in fig. 2, the method includes the following steps:
s201, receiving a URL and a control parameter of an advertisement landing page sent by a native APP in a client. The URL and the control parameters are acquired by the native APP from the advertisement delivery cloud server, and the URL carries address information of an advertisement landing page.
S202, when a display instruction of the advertisement landing page is received, transmitting the control parameters to the H5 page in a transparent mode, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated based on the address information.
According to the control parameter transmission method provided by the embodiment of the application, the webview control in the client can receive the URL and the control parameters of the advertisement landing page sent by the native APP, and the URL and the control parameters are transmitted separately, the URL is used for carrying address information of the advertisement landing page and is not used for carrying the control parameters, so that the length of the control parameters is not limited by the URL transmission parameter length, the webview control can receive the complete control parameters, and further when the webview control receives an advertisement landing page display instruction triggered by a user, the complete control parameters can be transmitted to the H5 page, the problem of incomplete transmission of the control parameters is avoided, and the H5 page can be used for controlling display of the advertisement landing page based on the received control parameters.
In addition, the control parameters in the embodiment of the application may be transmitted to the native APP by the advertising cloud server, transmitted to the webview control by the native APP, and transmitted to the H5 page by the webview control, which is equivalent to transmitting the control parameters through a data channel between the advertising cloud server-the native APP-the webview control-the H5 page. Through the data channel, data interaction between the advertisement delivery cloud server and the H5 page is equivalently realized, if control parameters need to be modified, the control parameters can be directly modified at the advertisement delivery cloud server side from the inside of an advertisement delivery team, the control parameters do not depend on the edition delivery of the native APP, and the dependence on external teams except the advertisement delivery team is reduced.
In the above S201, when the native APP in the client needs to display an advertisement, it may obtain advertisement page information, and obtain a URL and a control parameter of an advertisement landing page of the advertisement, and then, the native APP may display the advertisement based on the advertisement page information, and send the URL and the control parameter to the webview control. The advertisement page information may include, but is not limited to, at least one of an Identity Document (ID) of the advertisement, an advertisement version, an advertisement style, and other information for displaying the advertisement page.
For example, when the native APP detects that a user opens a video, or detects that the user opens the video APP, or when other arbitrarily-defined preset scenes in which the advertisement needs to be displayed are detected, it may be determined that the advertisement needs to be displayed.
For the above S202, the advertisement landing page display instruction may be triggered by the user or automatically triggered if a preset condition is met.
The user trigger mode may include, but is not limited to, user triggering. For example, a user may click on an advertisement page, slide, or voice control, etc., which is not limited in this disclosure.
For example, if the advertisement page displays a mini game advertisement, when the webview control identifies the click operation of the user on the mini game advertisement, it is determined that the user triggers the advertisement landing page display instruction, and the user jumps to the advertisement landing page.
For another example, if the advertisement page displays a commodity advertisement, when the webview control identifies the click operation of the user on the commodity advertisement, it is determined that the user triggers the advertisement landing page display instruction, and the advertisement landing page is skipped to, in which case the advertisement landing page may be a detailed introduction interface of the commodity or an ordering interface of the commodity.
The preset conditions include, but are not limited to: the display duration of the designated page reaches a preset duration, and the preset duration can be set based on actual needs, for example, the preset duration can be 5 minutes. The designated page may be custom designed, and may include, but is not limited to, at least one of the following, by way of example: video playing pages, game pages, web browsing pages, etc., are not exhaustive. For example, a countdown of 5 minutes is started when a specified page (e.g., a video playing page) is displayed, and when the countdown is finished, the advertisement landing page display instruction is automatically triggered, so that the advertisement landing page is automatically jumped to. Otherwise, if the user closes the designated page before the countdown of the designated page is finished, the user cannot jump to the advertisement landing page. In addition, the preset conditions can also be designed in a user-defined mode, and when the preset conditions of the user-defined design are met, the advertisement landing page display instruction can be triggered, so that the repeated description is omitted.
In one implementation, when receiving a landing page display instruction, the webview control generates an H5 page based on the URL of the landing page, and transparently transmits control parameters to an H5 page.
Therefore, the H5 page is generated in real time when the advertisement landing page is determined to be displayed, so that the problem that after the H5 page is generated in advance, if the resource waste caused by the advertisement landing page display instruction is not received subsequently, for the advertisement with low exposure rate or low click rate, namely the probability that the advertisement landing page display instruction is triggered is low can be avoided, and the resource occupied by the H5 page can be greatly saved by adopting the method.
In another implementation, when receiving the URL of the advertisement landing page and the control parameter sent by the native APP, the webview control may generate the H5 page in advance based on the URL of the advertisement landing page. And when receiving the advertisement landing page display instruction, transmitting the control parameters to the H5 page.
Therefore, the web view control generates the H5 page before receiving the advertisement landing page display instruction, and when the advertisement landing page display instruction is received, the generated H5 page can display the advertisement landing page more quickly, the display speed of the advertisement landing page is improved, and the waiting time of a user is reduced. The advertisement landing page can be displayed more quickly, the condition that the user selects to close the advertisement landing page due to the low display speed of the advertisement landing page can be reduced, and the advertisement conversion rate can be improved.
It can be understood that the webview control is equivalent to a browser built in the client, and as the URL carries address information of the advertisement landing page, the webview control can obtain page content of the advertisement landing page based on the address information, and then render the advertisement landing page based on the page content.
Specifically, the webview control may perform domain name resolution on the URL to obtain a server IP address for providing page content of the advertisement landing page, and then the webview control obtains the page content of the advertisement landing page from the server based on the obtained server IP address, and then renders the advertisement landing page based on the page content, so that the H5 page displays the rendered advertisement landing page.
The domain name resolution method adopted in the webview control can be any domain name resolution method in the related technology, and the domain name resolution method is not limited in the embodiment of the application.
In an embodiment of the application, the client may further be provided with an advertisement SDK, and the advertisement SDK may be used to undertake data interaction between the client and the advertisement cloud server. At this time, for the above S201, when the native APP in the client needs to display the advertisement, the native APP may notify the advertisement SDK in the client to obtain the advertisement information, and then the advertisement SDK sends an advertisement information obtaining request to the advertisement delivery cloud server.
Then, the advertisement SDK receives an advertisement information acquisition response message sent by the advertisement delivery cloud server in response to the advertisement information acquisition request, wherein the advertisement information acquisition response message comprises advertisement information. The advertisement information may include at least, but is not limited to: the URL of the ad landing page and control parameters.
On the basis, the advertisement information can further comprise other information, and exemplarily, the advertisement information can also comprise advertisement page information.
The advertisement page information is information for the native APP to display the advertisement page, and the specific content included in the advertisement page information is described above and is not described again here.
In the case where the advertisement information includes advertisement page information, the URL, and the control parameter may be located in three different json fields of the advertisement information, respectively; alternatively, the first and second electrodes may be,
the advertisement page information and the URL are located in one json field of the advertisement information, and the control parameter is located in the other json field of the advertisement information; alternatively, the first and second electrodes may be,
the advertisement page information is located in one json field of the advertisement information, the URL is located in a character string included in the advertisement information, and the control parameter is located in the other json field of the advertisement information.
After the advertisement SDK acquires the advertisement information, the advertisement information is transmitted to the native APP, and then the native APP transmits the URL and the control parameters of the advertisement landing page included in the advertisement landing page to the webview control.
In the prior art, advertisement page information and a URL of an advertisement landing page are carried in an advertisement information acquisition response message, and in the embodiment of the present application, a field for carrying a control parameter is added in an original advertisement information acquisition response, so that the URL is not required to carry the control parameter, and the control parameter is not limited by the length of the webview control on the transmission parameter, so that the webview control can obtain the complete control parameter. And the method does not need to increase additional message transmission and is simple to realize.
Optionally, in another embodiment, after the advertisement SDK sends the advertisement information obtaining request to the advertisement delivery cloud server, two advertisement information obtaining response messages sent by the advertisement delivery cloud server may be received, which are simply referred to as a first response message and a second response message for convenience of description, where the first response message at least includes a URL of the advertisement landing page, and the second response message may include, but is not limited to, a control parameter of the advertisement landing page. The control parameter is located in the json field of the second response message.
The first response message may further include advertisement page information, and based on this, the advertisement page information and the URL may be located in two different json fields of the first response message, or the advertisement page information may be located in one json field of the first response message, and the URL may be located in a string included in the first response message.
By adopting the method, the field included in the first response message is the same as the field included in the advertisement information acquisition response message in the prior art, and the difference is that the URL in the first response message does not carry the control parameter, and the second response message is newly added in the embodiment of the application, so that the control parameter is carried by the second response message. Therefore, the control parameters are not transmitted through the URL, so that the limitation of the webview control on the length of the transmission parameters is avoided, and the webview control can acquire the complete control parameters.
On the basis of the above embodiments, the delivery methods of the URL and the control parameter in the embodiment of the present application may include, but are not limited to, the following two methods:
method one, the URL and control parameters are carried in different json fields.
In one embodiment, the URL and the control parameter may be carried in different json fields included in an advertisement information acquisition response message sent by an advertisement delivery cloud server, for example, the json field a of the advertisement information acquisition response message includes the URL, and the json field B of the advertisement information acquisition response message includes the control parameter.
In another embodiment, the URL and the control parameter may be carried in json fields of two different messages sent by the advertising cloud server to the client, for example, the json field of the first response message includes the URL, and the json field of the second response message includes the control parameter.
The webview control has length limitation on the length of the parameter transmitted by the URL, if too many control parameters carried by the URL exceed the length limitation of the webview control, the webview control cannot acquire the complete control parameter carried by the URL.
In the second method, the URL is carried in a character string, and the control parameter is carried in a json field.
In one embodiment, the URL and the control parameter may be respectively carried in a string and a json field included in an advertisement information acquisition response message sent by an advertisement delivery cloud server, for example, the advertisement information acquisition response message may include a string 1 and a json field 2, where the string 1 may include the URL and the json field 2 may include the control parameter.
In another embodiment, the URL and the control parameter may be carried in two different messages sent by the advertising cloud server to the client, where the character string of one message may include the URL and the json field of the other message may include the control parameter.
For example, the first response message may include a URL in its string and the second response message may include control parameters in its json field.
It can be seen that, in the method two, the URL is carried in the character string, the control parameter is carried in the json field, that is, the URL and the control parameter are separately transmitted, and since the control parameter does not need to be carried by the URL, the length of the control parameter is not limited by the webview control to the length of the URL transfer parameter, so that the problem of incomplete transmission of the control parameter is avoided, and the webview control can acquire the complete control parameter.
In addition, in the first and second methods, since the control parameter is not carried in the URL, the length of the control parameter is not limited by the length of the parameter transferred by the webview control to the URL, and the webview control can acquire the complete control parameter. And because the advertisement is delivered in the client, the control parameters can be transmitted to the webview control by means of the native APP of the client in the embodiment of the present application. Considering that if the native APP firstly analyzes the control parameter and then transmits the analyzed control parameter to the webview control, the native APP needs to be reprinted in order to analyze the changed control parameter for the native APP each time the control parameter changes.
Therefore, in the embodiment of the application, the control parameter is carried in the json field, and after the primary APP acquires the json field, the json field is not required to be analyzed and can be directly transmitted to the webview control in a transparent mode, so that even if the control parameter is changed, the primary APP cannot be influenced on the transmission of the json field, and the primary APP is not required to be reissued.
That is to say, if data that control parameter includes need be increased and decreased, can be revised at the service platform by the advertiser to send to advertisement cloud server, perhaps revise at advertisement cloud server by the advertisement team, can not produce the influence to the process of the inside transmission control parameter of client, do not rely on the edition of sending out of native APP of outside team.
In one embodiment of the present application, the control parameters may include, but are not limited to: and monitoring the parameters. The monitoring parameters are used for the H5 page to monitor the behavior data of the user on the advertisement landing page.
Wherein the monitoring parameters include at least, but are not limited to: and monitoring the address and the attribute information of the advertisement to which the advertisement landing page belongs.
The monitoring address comprises a server address which needs to acquire behavior data of the user on the advertisement landing page. The H5 page may send the server behavioral data of the user on the ad landing page based on the server address. The monitoring address includes, but is not limited to, a background server for the native APP and a server for the advertiser. The attribute information of the advertisement to which the advertisement landing page belongs may include, but is not limited to, at least one of the following: ad sequence number, ad creative ID, ad creative template type, etc.
The H5 page may send attribute information of the advertisement to which the advertisement landing page belongs and the monitored behavior data to the monitoring address according to the monitoring address, so that the server to which the monitoring address belongs may determine from which advertisement landing page the acquired behavior data comes based on the attribute information of the advertisement.
The monitoring address and the attribute information of the advertisement to which the advertisement landing page belongs can be configured based on actual monitoring requirements.
In addition to monitoring the address and attribute information of the advertisement to which the advertisement landing page belongs, the monitoring parameters may include, but are not limited to: user behaviors needing to be monitored on the advertisement landing page can include but are not limited to clicking operation, sliding operation, ordering operation, residence time on the advertisement landing page and the like of a user, and are not exhaustive. The user behavior to be monitored may also be configured based on actual needs.
As an example, if a commodity advertisement is placed in the video APP, and the advertisement landing page of the commodity advertisement is a listing page of the commodity, the monitoring parameters may include an address of a background server of the video APP, a server address of a shopping website to which the commodity belongs, and attribute information of the commodity advertisement. The H5 page may send behavior data such as the stay time, ordering behavior, click operation, and sliding operation of the user on the ordering page of the commodity to the background server of the video APP, so that the background server of the video APP obtains the advertisement delivery effect or performs other analysis operations. In addition, the H5 page may also send behavior data such as ordering behavior of the user to a server of the shopping website, so that the server of the shopping website can determine the advertisement placement effect.
By adopting the method, the length of the monitoring parameter is not limited by the length of the webview control on the URL transmission parameter because the monitoring parameter is not carried in the URL, so the webview control can acquire the complete monitoring parameter and further transmit the complete monitoring parameter to the H5 page. The H5 page can correctly monitor the behavior data of the user on the advertisement landing page based on the complete monitoring parameters, and send the monitored behavior data to the server address included in the monitoring parameters, so that the problem that the behavior data of the user on the advertisement landing page cannot be monitored due to incomplete transmission of the monitoring parameters is solved, and the normal delivery of the behavior data is ensured.
On the basis of the above embodiment, the control parameters may further include: and displaying the parameters. I.e., control parameters including, but not limited to, control parameters and presentation parameters.
The display parameters are used for displaying the advertisement landing page by the H5 page. The presentation parameters may include, but are not limited to, description information of the advertisement landing page, and the description information may include, but is not limited to, at least one of: documents, pictures, etc., are not exhaustive. The display parameters may be configured based on actual display requirements, and if the server to which the address information carried by the advertisement landing page belongs already includes complete information of the advertisement landing page displayed by the user, for example, the display parameters of the advertisement landing page are preset in advance, or the display parameters of the advertisement landing page are transmitted in advance, the control parameters in the embodiment of the present invention may not include the display parameters. In one scenario, even if the server to which the address information carried by the advertisement landing page belongs already includes complete information of the advertisement landing page displayed by the user, if the advertisement landing pages of different types of devices need to be displayed in a differentiated manner, the control parameters may still include display parameters. That is, whether the control parameter includes the presentation parameter or not can be set by itself based on the actual situation.
For example, the display parameters include advertisement documents corresponding to different types of clients, and when the native APP belongs to the mobile phone APP, the H5 page displays the document corresponding to the mobile phone APP on the advertisement landing page according to the display information; when the native APP belongs to the flat panel APP, the H5 page displays the file corresponding to the flat panel APP on the advertisement floor page according to the display information.
By adopting the method, because the display parameters are not carried in the URL, the length of the display parameters is not limited by the length of the URL transmission parameters of the webview control, so that the webview control can acquire complete monitoring parameters and further transmit the complete display parameters to the H5 page, the advertisement landing page can be normally displayed, the problem that the advertisement conversion rate is influenced because the advertisement landing page cannot be normally displayed is avoided, the advertisement conversion rate can be increased, and the benefits of advertisers are guaranteed.
As an example, the control parameters in the foregoing embodiment are shown in fig. 3, where fig. 3 shows a json field, where the json field includes control parameters of an advertisement landing page of a certain advertisement, and as an example, the control parameters in fig. 3 include monitoring parameters, where the monitoring parameters include attribute information of an advertisement to which the advertisement landing page belongs and a monitoring address, and the monitoring address is a server address where behavior data of a user on the advertisement landing page needs to be acquired.
Wherein, O1 is attribute information of the advertisement, and is used for showing that the advertisement serial number of the advertisement is 1.
The Cr field comprises creative information of the advertisement, and the creative information of the advertisement also belongs to attribute information of the advertisement; wherein Cra:5000001541889 is used to indicate that the ad creative ID is 5000001541889; tt: "roll" is used to indicate that the creative template type of the ad is "roll"; crc "http: XXXXXXX" is used to indicate that the click behavior data of the advertisement corresponds to a monitoring address "http: XXXXXXXXX".
The attribute information of the advertisement further includes an order item ID of the advertisement, an order start time and an order end time of the advertisement.
ori:5000001502399 indicates that the order item ID for the ad is "5000001502399".
1609689600 indicates that the order start time for the ad is "1609689600".
1612022400 is used to indicate that the order end time for the ad is "1612022400".
The control parameters include other fields such as: the fields tp: "1", ort:1, aori: ", co: { … … } etc. also indicate some attribute of the advertisement, and are not illustrated here.
It should be noted that the control information shown in fig. 3 is only an example, and the parameters included in the control information in actual implementation are not limited thereto.
In an embodiment of the present application, the manner in which the webview control in S202 transparently transmits the control parameter to the H5 page may be implemented as follows: and transmitting the control parameters to the H5 page through a special JSbridge interface in the webview control. The special JSbridge interface is an interface for transparently transferring control parameters between the webview control and the H5 page, namely when or after the webview control generates the H5 page, the special JSbridge interface can be exposed to the H5, and then the control parameters can be transmitted between the webview control and the H5 through the special JSbridge interface.
The special JSB bridge interface can be a JSB bridge interface newly built on the webview, and the newly built JSB bridge interface is a pre-built JSB bridge interface specially used for transmitting control parameters to the H5 page.
Or the special JSbridge interface can be a multiplexed existing JSbridge interface which is not only used for transmitting the control parameters to the H5 page, but also used for transmitting other parameters.
In the embodiment of the application, a JSBridge interface can be added to the existing JSBridge of the webview control, or the existing JSBridge interface can be multiplexed, so that the development and integration cost is low. And a data transmission channel between the native APP-webview control-H5 pages transmits control parameters through a json field, the data transmission process belongs to parameter transmission among the native APP, the webview control and the H5 page included in the client, and the required transmission overhead is small. And the control parameters are transmitted inside the client, so that the risk of data exposure is reduced. In addition, in the embodiment of the application, a transmission channel between the advertisement delivery cloud server and the H5 page is opened, that is, the H5 page can perform data interaction with the advertisement delivery cloud server, so that the dependence on the URL can be reduced.
In the embodiment of the application, an advertiser can directly modify the control parameters through the service platform, and subsequently, through a data transmission channel between the advertisement delivery cloud server-native APP-webview control-H5 page, the H5 page can obtain the modified control parameters, the configuration of a client is not required to be modified in the process of modifying the control parameters, a new version is not required to be released, the online is realized at any time, the dependence on the native APP is reduced, and the efficiency of modifying the control parameters is improved.
Based on the same inventive concept, the embodiment of the application also provides a control parameter transmission method, and the method is applied to the native APP in the client. As shown in fig. 4, the method includes the steps of:
s401, obtaining advertisement information from an advertisement delivery cloud server. The advertisement information carries URL and control parameters of the advertisement landing page, and the URL carries address information of the advertisement landing page.
S402, sending a URL and control parameters to the webview control, so that the webview control transparently transmits the control parameters to the H5 page when receiving an advertisement landing page display instruction triggered by a user, and the H5 page controls the display of the advertisement landing page based on the control parameters. Wherein the H5 page is generated by the webview control based on the address information.
According to the control parameter transmission method provided by the embodiment of the application, a native APP in a client can send a URL and control parameters acquired from an advertisement delivery cloud server to a webview control, and the webview control can receive the URL and control parameters of an advertisement landing page sent by the native APP, and because the URL and the control parameters are separately transmitted, the URL is used for carrying address information of the advertisement landing page and is not used for carrying the control parameters, the length of the control parameters is not limited by the URL transmission parameter length, the webview control can receive complete control parameters, and further when the webview control receives an advertisement landing page display instruction triggered by a user, the complete control parameters can be transmitted to an H5 page, the problem of incomplete transmission of the control parameters is avoided, and the H5 page can control display of the advertisement landing page based on the received control parameters;
in addition, the control parameters in the embodiment of the application may be transmitted to the native APP by the advertising cloud server, transmitted to the webview control by the native APP, and transmitted to the H5 page by the webview control, which is equivalent to transmitting the control parameters through a data channel between the advertising cloud server-the native APP-the webview control-the H5 page. Through the data channel, data interaction between the advertisement delivery cloud server and the H5 page is equivalently realized, if control parameters need to be modified, the control parameters can be directly modified at the advertisement delivery cloud server side from the inside of an advertisement delivery team, the control parameters do not depend on the edition delivery of the native APP, and the dependence on external teams except the advertisement delivery team is reduced.
For the above S401, when the native APP in the client needs to show an advertisement, the advertisement information from the advertisement delivery cloud server may be acquired.
The advertisement information at least comprises the URL and the control parameter of the advertisement landing page. On the basis, the advertisement information can further comprise advertisement page information.
The advertisement page information is information for the native APP to display the advertisement page.
For the detailed description of the broad information, reference may be made to the related description of S201 in the foregoing embodiments, and details are not repeated here.
After the advertisement information is acquired by the native APP in the step S402, the URL and the control parameter included in the advertisement information may be transferred to the webview control. And when receiving an advertisement landing page display instruction triggered by a user in an advertisement page, the subsequent webview control generates an H5 page based on the URL of the advertisement landing page and transparently transmits control parameters to an H5 page.
In one embodiment of the present application, the control parameters may include, but are not limited to, monitoring parameters for the H5 page to monitor user behavior data on landing a page of advertisements.
In one embodiment of the present application, the control parameters may further include a presentation parameter, and the presentation parameter is used for the H5 page to present the advertisement landing page.
In one embodiment of the present application, the URL and control parameters are carried in different json fields of the advertisement information; alternatively, the URL is carried in a string of advertisement information and the control parameters are carried in the json field of the advertisement information.
For the introduction of the control parameters, reference may be made to the related description in the above embodiments, and the description thereof is omitted here.
It should be noted that, for the related introduction of the native APP embodiment, reference may be made to the related description of the webview control side embodiment, and repeated descriptions are omitted.
The following describes the control parameter transmission method with reference to a specific example, as shown in fig. 5, the control parameter system includes an advertisement delivery engine, an advertisement delivery cloud server, and an advertisement SDK, a native APP, a Webview control, and H5 in the electronic device. As an example, the electronic device is a mobile phone of a user, and the application displaying the advertisement landing page on the mobile phone is a video APP. The dashed boxes in fig. 5 represent handsets.
The advertisement delivery engine stores advertisement information, which may include, for example, that the version of the advertisement is 1.0, that the target of the advertisement for delivery is a male user, the image-text content of the advertisement, the URL of the advertisement landing page, the control parameter, and the like.
The advertisement delivery cloud server can acquire advertisement information from the advertisement delivery engine, screen out control parameters of the advertisement landing page from the advertisement delivery engine, and place the control parameters of the advertisement landing page in a field A, wherein the field A is a json format field.
When a native APP in the video APP detects that a user triggers to display an advertisement, the advertisement SDK is informed to acquire advertisement information, at the moment, the advertisement SDK sends an advertisement information acquisition request to the advertisement delivery cloud server, and the advertisement delivery cloud server can reply an advertisement information acquisition response. The advertisement information acquisition response includes advertisement information. The advertisement information may include, but is not limited to, advertisement page information, URL of advertisement landing page, and field a, among others.
And then the advertisement SDK sends advertisement information to the native APP, and then the native APP displays the advertisement page based on the information of the advertisement page and transmits the URL and the field A of the advertisement landing page to the webview control. When the webview control detects that a user triggers a display instruction of the advertisement landing page in the advertisement page, an H5 page is generated according to the URL of the advertisement landing page, and a field A is transmitted to an H5 page, so that the H5 page controls the display of the advertisement landing page according to the control parameters in the field A.
In the embodiment of the present application, a parameter transmission channel from the advertisement delivery cloud server to the native APP to the webview control to the H5 page is established, that is, the advertisement delivery cloud server can perform data transmission with the H5 page, and a dotted arrow between the advertisement delivery cloud server and the H5 page in fig. 5 indicates: the advertising cloud server can transmit the field A to the H5 page through the advertising SDK, the native APP and the webview control, which is equivalent to data transmission between the advertising cloud server and the H5 page.
Moreover, after the control parameters in the advertisement delivery cloud server are changed, for example, the control parameters are added, deleted or modified, the subsequent H5 page can acquire the changed control parameters through the parameter transmission channel, and because the control parameters are transmitted in the json format in the parameter transmission channel, even if the control parameters are changed, the native APP does not need to analyze the parameters included in the json field, only needs to be passed through to the webview control, and then is passed through to the H5 page by the webview control, and does not need to release the native APP, and the modified control parameters can be online applied at any time.
In the related art, the control parameters of the ad landing page are typically carried in a URL. Because the browser (i.e., the webview control) has a limitation on the length of the parameter transferred by the URL, if the control parameter is too long, the webview control cannot acquire the complete control parameter from the URL. In the embodiment of the application, the parameter transmission channel from the advertisement delivery cloud server to the native APP to the webview control to the H5 page is constructed, so that the transmission of the control parameters is realized without depending on the URL. Therefore, the integrity of control parameter transmission is ensured, the normal display of the advertisement landing page is finally ensured, namely the normal UI interaction is ensured, and the control data can be normally delivered.
In addition, because the transfer parameter does not depend on URL, can transmit the control parameter who carries through the json field between advertisement delivery cloud server and the H5 landing page, if need to modify control parameter, can directly revise at advertisement delivery cloud server end at any time by advertisement delivery team inside, do not rely on the version of sending out to native APP, reduced the reliance to the outside team except advertisement delivery team.
Based on the same inventive concept, an embodiment of the present application provides a control parameter transmission apparatus, which is applied to a webview control in a client, and referring to fig. 6, the apparatus includes: a receiving module 601 and a transparent transmission module 602;
the receiving module 601 is configured to receive a URL and a control parameter of an advertisement landing page sent by a native APP in a client, where the URL and the control parameter are obtained by the native APP from an advertisement delivery cloud server, and the URL carries address information of the advertisement landing page;
the transparent transmission module 602 is configured to, when receiving a display instruction of the advertisement landing page, transmit the control parameter received by the receiving module 601 to the H5 page in a transparent manner, so that the H5 page controls display of the advertisement landing page based on the control parameter, and the H5 page is generated based on the address information.
Optionally, the control parameters include: and monitoring parameters, wherein the monitoring parameters are used for monitoring the behavior data of the user on the advertisement landing page by the H5 page.
Optionally, the control parameters further include: displaying parameters; the display parameters are used for displaying the advertisement landing page by the H5 page.
Optionally, the transparent transmission module 602 is specifically configured to:
transmitting control parameters to an H5 page through a JSbridge interface special for the webview control; the special JSB bridge interface is a newly-built JSB bridge interface, or the special JSB bridge interface is a multiplexed existing JSB bridge interface.
Optionally, the URL and the control parameters are carried in different json fields;
alternatively, the URL is carried in a string and the control parameters are carried in the json field
Based on the same inventive concept, the embodiment of the present application provides a control parameter transmission apparatus, which is applied to a native APP in a client. As shown in fig. 7, the apparatus includes: an acquisition module 701 and a sending module 702;
the acquisition module 701 is used for acquiring advertisement information from an advertisement delivery cloud server, wherein the advertisement information carries a URL (uniform resource locator) and a control parameter of an advertisement landing page, and the URL carries address information of the advertisement landing page;
a sending module 702, configured to send the URL and the control parameter acquired by the acquiring module 701 to a web page view webview control, so that when the webview control receives an advertisement landing page display instruction triggered by a user, the control parameter is transmitted to an H5 page, so that the H5 page controls display of an advertisement landing page based on the control parameter, and the H5 page is generated by the webview control based on address information.
Optionally, the control parameters include monitoring parameters, and the monitoring parameters are used for the H5 page to monitor behavior data of the user on the advertisement landing page.
Optionally, the control parameters further include a display parameter, and the display parameter is used for displaying the advertisement landing page on the H5 page.
Optionally, the URL and the control parameters are carried in different json fields of the advertisement information;
alternatively, the URL is carried in a string of advertisement information and the control parameters are carried in the json field of the advertisement information.
Based on the same inventive concept, an embodiment of the present application further provides a client, as shown in fig. 8, where the client includes: native APP 801 and webview control 802;
the webview control 802 is used for implementing the steps executed by the webview control in the method embodiment;
native APP 801 for implementing the steps performed by the native APP in the above method embodiments.
An embodiment of the present invention further provides an electronic device, as shown in fig. 9, which includes a processor 901, a communication interface 902, a memory 903, and a communication bus 904, where the processor 601, the communication interface 902, and the memory 903 complete mutual communication through the communication bus 904,
a memory 903 for storing computer programs;
the processor 901 is configured to implement the method steps executed by the webview control or the native APP in the foregoing method embodiment when executing the program stored in the memory 903.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the device can also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In still another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the control parameter transmission method in any of the above embodiments.
In yet another embodiment, a computer program product containing instructions is provided, which when run on a computer causes the computer to perform the control parameter transmission method of any of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (14)

1. A control parameter transmission method is applied to a webview control in a client, and comprises the following steps:
receiving a URL and control parameters of an advertisement landing page sent by a native APP in the client, wherein the URL and the control parameters are acquired by the native APP from an advertisement delivery cloud server, and the URL carries address information of the advertisement landing page;
and when a display instruction of the advertisement landing page is received, transmitting the control parameters to an H5 page in a transparent mode, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated based on the address information.
2. The method of claim 1, wherein the control parameters comprise: and monitoring parameters, wherein the monitoring parameters are used for monitoring the behavior data of the user on the advertisement landing page by the H5 page.
3. The method of claim 2, wherein the control parameters further comprise: displaying parameters; the display parameters are used for displaying the advertisement landing page on the H5 page.
4. The method of claim 1, wherein said passing through said control parameters to an H5 page comprises:
transparently transmitting the control parameters to the H5 page through a JSbridge interface special for the webview control; the special JSB bridge interface is a newly-built JSB bridge interface, or the special JSB bridge interface is a multiplexed existing JSB bridge interface.
5. The method according to any of claims 1-4, wherein the URL and the control parameters are carried in different json fields;
alternatively, the URL is carried in a string and the control parameters are carried in a json field.
6. A control parameter transmission method, applied to a native APP in a client, the method comprising:
acquiring advertisement information from the advertisement delivery cloud server, wherein the advertisement information carries a URL (uniform resource locator) and a control parameter of an advertisement landing page, and the URL carries address information of the advertisement landing page;
and sending the URL and the control parameters to a webpage view webview control, so that when the webview control receives an advertisement landing page display instruction triggered by a user, the control parameters are transmitted to an H5 page in a transparent mode, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated by the webview control based on the address information.
7. The method of claim 6, wherein the control parameters comprise monitoring parameters for the H5 page to monitor user behavior data on the landing page.
8. The method of claim 7, wherein the control parameters further comprise a presentation parameter, and wherein the presentation parameter is used for presenting the landing page of the advertisement on the H5 page.
9. The method of any of claims 6-8, wherein the URL and the control parameters are carried in different json fields of the advertisement information;
or, the URL is carried in a string of the advertisement information, and the control parameter is carried in a json field of the advertisement information.
10. A control parameter transmission device is applied to a web view webview control in a client, and comprises:
the receiving module is used for receiving a URL and control parameters of an advertisement landing page sent by a native APP in the client, wherein the URL and the control parameters are acquired by the native APP from an advertisement delivery cloud server, and the URL carries address information of the advertisement landing page;
and the transparent transmission module is used for transmitting the control parameters received by the receiving module to an H5 page when a display instruction of the advertisement landing page is received, so that the H5 page controls the display of the advertisement landing page based on the control parameters, and the H5 page is generated based on the address information.
11. Control parameter transmission apparatus, characterized in that it applies to native APPs in clients, said apparatus comprising:
the acquisition module is used for acquiring advertisement information from the advertisement delivery cloud server, wherein the advertisement information carries a URL (uniform resource locator) and a control parameter of an advertisement landing page, and the URL carries address information of the advertisement landing page;
the sending module is configured to send the URL and the control parameter acquired by the acquiring module to a web page view webview control, so that when the webview control receives an advertisement landing page display instruction triggered by a user, the control parameter is transmitted to an H5 page, so that the H5 page controls display of the advertisement landing page based on the control parameter, and the H5 page is generated by the webview control based on the address information.
12. A client, the client comprising: native APP and webpage view webview control;
the webview control for implementing the method of any of claims 1-5;
the native APP for implementing the method of any one of claims 6-9.
13. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1-5 or 6-9 when executing a program stored in a memory.
14. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the method steps of any one of claims 1 to 5 or 6 to 9.
CN202111443747.0A 2021-11-30 2021-11-30 Control parameter transmission method and device, client, electronic equipment and storage medium Pending CN114398568A (en)

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