CN114219517A - Object pushing processing method and device - Google Patents

Object pushing processing method and device Download PDF

Info

Publication number
CN114219517A
CN114219517A CN202111320373.3A CN202111320373A CN114219517A CN 114219517 A CN114219517 A CN 114219517A CN 202111320373 A CN202111320373 A CN 202111320373A CN 114219517 A CN114219517 A CN 114219517A
Authority
CN
China
Prior art keywords
client
push
target
pushing
seed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202111320373.3A
Other languages
Chinese (zh)
Inventor
李孜逸
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
China Construction Bank Corp
Original Assignee
China Construction Bank Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by China Construction Bank Corp filed Critical China Construction Bank Corp
Priority to CN202111320373.3A priority Critical patent/CN114219517A/en
Publication of CN114219517A publication Critical patent/CN114219517A/en
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses an object pushing processing method and an object pushing processing device, and relates to the technical field of big data intelligent analysis, wherein the method comprises the following steps: generating first push information of the seed client aiming at the target object and sending the first push information to a target client of the seed client, wherein the first push information is sent to a first client corresponding to a first associated client of the seed client by the target client; if the first push information is responded by the first client, the push type of a first associated client corresponding to the first client is obtained; and continuously performing fission pushing on the target object by taking the first associated client as a next pushing starting point to generate a pushing relation chain of the seed client, and determining the number of clients of the seed client under different pushing types according to the pushing relation chain. The application provides the multidimensional data, can effectively analyze the success of fission activities, thereby improving the success of activities, reducing the marketing cost and improving the efficiency of object pushing processing.

Description

Object pushing processing method and device
Technical Field
The disclosure relates to the technical field of big data intelligent analysis, in particular to an object pushing processing method and device.
Background
With the rapid development of networks, fission marketing by means of user participation has become a common marketing means. In the related art, the method for acquiring the live visitor by using the activity participation data is single, and the activity effect cannot be effectively analyzed when the activity participation data is analyzed.
Disclosure of Invention
The present disclosure provides an object pushing processing method and an object pushing processing device, so as to at least solve the problem in the related art that the activity effect cannot be effectively analyzed. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, an object push processing method is provided, including:
generating first push information of the seed client aiming at the target object and sending the first push information to a target client of the seed client, wherein the first push information is sent to a first client corresponding to a first associated client of the seed client by the target client;
if the first push information is responded by the first client, the push type of a first associated client corresponding to the first client is obtained;
continuing to carry out fission pushing on the target object by taking the first associated client as a next pushing starting point to generate a pushing relation chain of the seed client, wherein the pushing relation chain comprises at least one fission level and a pushing type of the associated client included by each fission level;
and determining the number of customers of different push types of the seed customer according to the push relation chain.
In one possible implementation manner, continuing to perform fission pushing on the target object with the first associated client as a next pushing starting point includes: every time when the next fission pushing is carried out on the target object, acquiring the related client included in the last fission level as the target client; generating second pushing information of the target client aiming at the target object, and sending the second pushing information to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of a related client of the target client by the second client; and acquiring the push type of the associated client of the target client, and updating the fission level of the fission push.
In one possible implementation, generating first push information of the seed client for the target object includes: and generating first push information based on the identification information of the seed client.
In one possible implementation manner, generating second push information of the target client for the target object includes: and generating second pushing information based on the identification information of the target client and the identification information of the seed client.
In one possible implementation, the method further includes: and aiming at any one associated client of the seed client and the target client, if any one associated client is not registered on the target object, determining that any one associated client is a new client, and marking any one associated client as a first push type.
In one possible implementation, the method further includes: and aiming at any one associated client of the seed client and the target client, if any one associated client is registered on the target object, determining that any one associated client is an old client, and marking any one associated client as a second push type.
In one possible implementation, the method further includes: acquiring a registered client list, and comparing the identification information of any associated client with the identification information in the registered client list; and in response to the fact that the identification information of any associated client does not exist in the registered client list, determining that any associated client is a new client, and marking any associated client as a first push type. In response to the fact that the identification information of any associated client exists in the registered client list, determining that any associated client is an old client, and marking any associated client as a second push type;
in one possible implementation, the method further includes: and setting a push validity period for the first push information and the second push information.
According to a second aspect of the embodiments of the present disclosure, there is provided an object push processing apparatus, including:
the sending module is configured to generate first pushing information of the seed client for the target object and send the first pushing information to a target client of the seed client, wherein the first pushing information is sent to a first client corresponding to a first associated client of the seed client by the target client;
the obtaining module is configured to obtain a push type of a first associated client corresponding to the first client if the first push information is responded by the first client;
the generating module is configured to continue to perform fission pushing on the target object by taking the first associated client as a next pushing starting point so as to generate a pushing relation chain of the seed client, wherein the pushing relation chain comprises at least one fission level and a pushing type of the associated client included by each fission level;
and the determining module is configured to determine the number of the clients of different push types of the seed client according to the push relation chain.
In one possible implementation, the generation module is further configured to: every time when the next fission pushing is carried out on the target object, acquiring the related client included in the last fission level as the target client; generating second pushing information of the target client aiming at the target object, and sending the second pushing information to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of a related client of the target client by the second client; and acquiring the push type of the associated client of the target client, and updating the fission level of the fission push.
In one possible implementation, the sending module is further configured to: and generating first push information based on the identification information of the seed client.
In one possible implementation, the generation module is further configured to: and generating second pushing information based on the identification information of the target client and the identification information of the seed client.
In one possible implementation, the obtaining module is further configured to: and aiming at any one associated client of the seed client and the target client, if any one associated client is not registered on the target object, determining that any one associated client is a new client, and marking any one associated client as a first push type.
In one possible implementation, the obtaining module is further configured to: and aiming at any one associated client of the seed client and the target client, if any one associated client is registered on the target object, determining that any one associated client is an old client, and marking any one associated client as a second push type.
In one possible implementation, the obtaining module is further configured to: acquiring a registered client list, and comparing the identification information of any associated client with the identification information in the registered client list; and in response to the fact that the identification information of any associated client does not exist in the registered client list, determining that any associated client is a new client, and marking any associated client as a first push type. In response to the fact that the identification information of any associated client exists in the registered client list, determining that any associated client is an old client, and marking any associated client as a second push type;
in one possible implementation, the apparatus further includes a setting module configured to: and setting a push validity period for the first push information and the second push information.
According to a third aspect of the embodiments of the present disclosure, there is provided a server, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the object push processing method of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions of the computer-readable storage medium, when executed by a processor of an object push processing device/server, enable the object push processing device/server to implement the object push processing method of the first aspect.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program/instructions, characterized in that the computer program/instructions are implemented by a processor to implement the object push processing method of the first aspect.
In the embodiment of the application, the number of the clients of different types is acquired through the pushing relationship chain of the seed client, the multidimensional data is provided, the success of the fission activity can be effectively analyzed, the client value is confirmed, the follow-up marketing strategy is adjusted according to the data, the activity success is improved, the marketing cost is reduced, the client is used as a medium to carry out fission pushing, and the efficiency of object pushing processing is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a schematic diagram of an architecture of a communication system according to a first embodiment.
Fig. 2 is a flowchart illustrating an object push processing method according to a second embodiment;
fig. 3 is a schematic diagram illustrating an object push processing method according to a third embodiment;
fig. 4 is a flowchart illustrating an object push processing method according to a fourth embodiment;
fig. 5 is a flowchart illustrating an object push processing method according to a fifth embodiment;
FIG. 6 is a block diagram of an object push processing device according to the present application;
FIG. 7 is a block diagram of a server shown in accordance with the present application.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
Fig. 1 is a schematic diagram of an architecture of a communication system according to a first embodiment, as shown in fig. 1, the communication system may include a server and a plurality of clients, the number and the form of the devices shown in fig. 1 are only used for example and do not constitute a limitation to the embodiments of the present application, and in practical applications, two or more servers and two or more clients may be included. The communication system shown in fig. 1 is exemplified by including one server 11 and three clients 12.
The server 11 in the embodiment of the present application may provide a computing or application service for a client, and the client 12 is an entity of the client, such as a mobile phone, a tablet computer (Pad), a computer with a wireless transceiving function, and the like, for receiving or transmitting a signal. The server 11 may communicate with the clients 12, and the clients 12 may communicate with each other.
It is to be understood that the communication system described in the embodiment of the present application is for more clearly illustrating the technical solution of the embodiment of the present application, and does not constitute a limitation to the technical solution provided in the embodiment of the present application, and as a person having ordinary skill in the art knows that along with the evolution of the system architecture and the appearance of a new service scenario, the technical solution provided in the embodiment of the present application is also applicable to similar technical problems.
Fig. 2 is a flowchart illustrating an object push processing method according to a second embodiment, and as shown in fig. 2, the method includes the following steps.
In step S21, first push information of the seed client for the target object is generated and sent to the target client of the seed client, where the first push information is sent by the target client to the first client corresponding to the first associated client of the seed client.
When attempting to promote a target object, the push information of the target object may be sent in a variety of push channels, which may include, for example, websites, other applications, and so on. Alternatively, the target object may be an application, a credit card, a membership card, a public number, an article, or the like.
In the implementation, the client can be used for pushing the pushing information about a certain target object to be promoted on the multimedia pushing channel, and the target object is advertised by using the pushing information. The server generates first push information of the seed client aiming at the target object and sends the first push information to the target client of the seed client. Alternatively, the server may deliver the target object to a large number of screened clients, and each time one of the clients clicks on the delivery link on the target client, the client may be used as a seed user.
The seed client may share the first push information with the first associated client by using the target client, that is, push the first push information to the first client of the first associated client, where the first associated client is a client corresponding to the first client that receives the first push message.
For example, the application program is taken as a push channel, in some implementations, a seed user may obtain a friend list of the seed user by means of a first application program of a target client, select one or more friends from the friend list as first associated clients, and send first push information to first clients corresponding to the first associated clients; in some implementations, the seed user may jump to a second application program by means of a first application program of the target client, obtain a buddy list of the seed user by means of the second application program of the target client, select one or more buddies from the buddy list as first associated clients, and send the first push information to the first client corresponding to the first associated clients;
correspondingly, the first associated client can enter a multimedia push channel in which the target object is located to browse the target object through the first push information on the first client. Or, the first associated client may enter a website corresponding to a server where the target object is located on the first client through the first push information to browse the target object.
In some implementations, the server generates the first push information according to identification information of the seed client, where the identification information may be an identification number or a nickname of the client; in some implementations, to improve the security of the client information, a unique serial number may be randomly assigned to the seed client, and the first push information may be generated according to the serial number.
In this embodiment, the seed client refers to an old client that may bring a new client to the target object after registering the target object.
In step S22, if the first push information is responded by the first client, the push type of the first associated client corresponding to the first client is obtained.
It should be noted that, in this embodiment of the present disclosure, the first push information being responded by the first client means that the first client receives a trigger operation on the first push information, for example, a push link of a target object, which is carried in the first push information, is a network address (URL), and the server monitors the trigger operation of the first client on the first push link, and then confirms that the first push information is responded by the first client. Optionally, the trigger operation includes a cursor click trigger, a touch click trigger, a gesture instruction trigger, and the like.
Optionally, after the first client responds to the first push information, the first client may automatically jump to a detailed interface of the target object, for example, when the target object is an application, the first client may automatically jump to a detailed interface downloaded by the application, and when the target object is a credit card, the first client may automatically jump to a detailed interface handled by the credit card.
In some implementations, the first associated client corresponding to the first client is already registered on the target object, and in some implementations, the first associated client corresponding to the first client is not registered on the target object.
In step S23, continuing to perform fission pushing on the target object with the first associated client as a next pushing starting point to generate a pushing relationship chain of the seed client, where the pushing relationship chain includes at least one fission level and a pushing type of the associated client included in each fission level.
After the push type of the first associated client is obtained, the first associated client can be continuously used as a next push starting point to continuously push the target object to the friend user of the first associated client, after the push type of the friend user of the first associated client is obtained, the friend user of the first associated client can be used as the next push starting point to continuously obtain the friend to continuously push the target object, and the like, so that fission push of the target object is formed.
Fig. 3 is a schematic diagram of an object push processing method according to a third embodiment, as shown in fig. 3, if the seed user is a, the friend of the seed user, that is, the first associated client is a1, a2, where the first associated client a1 pushes the push information of the target object to the friend, that is, the associated clients a11 and a12 of the first associated client a1, and the first associated user a2 pushes the push information of the target object to the friend, that is, the associated clients a21, a22, and a23 of the first associated client. And by analogy, when pushing downwards, fission pushing is formed, and a pushing relation chain of the seed customer is generated.
In some implementations, the first associated client corresponding to the first client is not registered on the target object, and the target object may be registered on the server according to guidance of a detail interface of the target object. After the target object is registered on the server, the first associated client can continue to perform fission pushing on the target object, and then a pushing relationship chain of the seed client is generated according to pushing information sent during fission pushing.
In some implementations, a first associated client corresponding to the first client is registered on the target object, the first associated client may continue to perform fission pushing on the target object, and then generate a push relationship chain of the seed client according to push information sent during the fission pushing, where the push relationship chain includes at least one fission level and a push type of the associated client included in each fission level. In the embodiment of the application, the first associated client of the seed client is the first fission level, the associated client of the first associated client is the second fission level, and so on.
In step S24, the number of customers of different push types of the seed customer is determined according to the push relationship chain.
The pushing relation chain can show the condition that the seed customer develops different types of customers at each fission level, and the number of customers of the seed customer in different pushing types can be counted according to the pushing relation chain. The larger the number of customers, the higher the activity of the seed customer, the larger the relative value of the seed customer to the target object, and the better the marketing effect. Optionally, after the number of the clients of the seed client in different push types is obtained, the resource allocated to the seed client may be determined based on the number of the clients in different push types. In some implementations, points, coupons, red packs, or the like may be assigned to seed customers, and in some implementations, the seed customers may also be rated for credit or experience, thereby improving activity outcomes and user experience.
In the embodiment of the application, first pushing information of a seed client for a target object is generated and sent to a target client of the seed client, and if the first pushing information is responded by the first client, the pushing type of a first associated client corresponding to the first client is obtained; and continuing to carry out fission pushing on the target object by taking the first associated client as a next pushing starting point to generate a pushing relation chain of the seed client and determine the number of clients of the seed client under different pushing types. In the embodiment of the application, the number of the clients of different types is acquired through the pushing relationship chain of the seed client, the multidimensional data is provided, the success of the fission activity can be effectively analyzed, the client value is confirmed, the follow-up marketing strategy is adjusted according to the data, the activity success is improved, the marketing cost is reduced, the client is used as a medium to carry out fission pushing, and the efficiency of object pushing processing is improved.
Fig. 4 is a flowchart illustrating an object push processing method according to a fourth embodiment, and as shown in fig. 4, the method includes the following steps.
In step S41, each time the target object is subjected to the next fission push, the associated guest included in the last fission level is acquired as the target guest.
Taking the third fission pushing of the target object as an example for explanation, the associated client corresponding to the second fission level is obtained as the target client.
In step S42, second push information of the target client for the target object is generated and sent to the second client corresponding to the target client, wherein the second push information is sent by the second client to a third client of the associated client of the target client.
In some implementations, the server generates the second push information according to the identification information of the target client, and in some implementations, to improve the security of the client information, the server may randomly assign a unique serial number to the target client, and then generate the second push information according to the serial number.
And sending the generated second pushing information of the target object to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of an associated client of the target client by the second client, and the associated client of the target client is an associated client corresponding to a third fission level.
In step S43, the push type of the associated client of the target client is obtained, and the fission level of the fission push is updated.
In some implementations, the push type is confirmed according to a registration condition of an associated client of a target client on a target object, in this embodiment of the application, for any associated client of a seed client and the target client, if any associated client is not registered on the target object, it is determined that any associated client is a new client, and any associated client is marked as a first push type. And if any associated client is registered on the target object, determining that any associated client is an old client, and marking any associated client as a second push type. That is, if the associated client of the target client is not registered on the target object, it is determined that the associated client of the target client is a new client of the first push type, and if the associated client of the target client is registered on the target object, it is determined that the associated client of the target client is an old client of the second push type.
In some implementations, a list of registered customers is obtained, and identification information of any associated customer is compared with identification information in the list of registered customers; in response to the identification information of any associated client existing in the registered client list, determining any associated client as an old client; and determining any associated client as a new client in response to the identification information of any associated client not existing in the registered client list. That is, if the associated client of the target client does not exist in the registered client list, it is determined that the associated client of the target client is a new client of the first push type, and if the associated client of the target client exists in the registered client list, it is determined that the associated client of the target client is an old client of the second push type.
And after the push type of the associated client of the target client is obtained, updating the fission level of the fission push, and continuing to carry out the steps, and continuing to carry out the fission push on the target object by taking the associated client of the target client as a next push starting point. In order to improve the propaganda intensity of the target object, after registering the target object by a new client in the first push type in the push relationship chain, the new client can also be used as the target client to carry out fission push on the target object.
In implementation, the fission push also has a validity period, optionally, push validity periods may be set for the first push information and the second push information, and if the date of the fission push does not have a push validity period, the fission push is ended. Optionally, the push validity periods of the first push information and the second push information are the same push validity period.
In the embodiment of the application, every time when the next fission pushing is carried out on the target object, the associated client included in the last fission level is obtained and used as the target client; generating second pushing information of the target client aiming at the target object, and sending the second pushing information to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of a related client of the target client by the second client; and acquiring the push type of the associated client of the target client, and updating the fission level of the fission push. In the embodiment of the application, the number of the clients of different types is acquired through the pushing relationship chain of the seed client, multi-dimensional data is provided, the success of fission activities can be effectively analyzed, the value of the clients is confirmed, the follow-up marketing strategy is adjusted according to data, the activity success is improved, the marketing cost is reduced, the clients are used as media to carry out fission pushing, and the object pushing processing efficiency is improved.
Fig. 5 is a flowchart illustrating an object push processing method according to a fifth embodiment, and as shown in fig. 4, the method includes the following steps.
In step S51, first push information of the seed client for the target object is generated based on the identification information of the seed client.
In step S52, the first push information is sent to the target client of the seed client, where the first push information is sent by the target client to the first client corresponding to the first associated client of the seed client.
In step S53, if the first push information is responded by the first client, the push type of the first associated client corresponding to the first client is obtained.
In step S54, each time the target object is subjected to the next fission push, the associated guest included in the last fission level is acquired as the target guest.
In step S55, second push information of the target client for the target object is generated and sent to the second client corresponding to the target client, wherein the second push information is sent by the second client to a third client of the associated client of the target client.
In step S56, the push type of the associated client of the target client is obtained, and the fission level of the fission push is updated.
In step S57, a push relationship chain of the seed customer is generated, wherein the push relationship chain includes at least one fission level and a push type of the associated customer included in each fission level.
In step S58, the number of customers of different push types of the seed customer is determined according to the push relationship chain.
Optionally, after the number of the clients of the seed client in different push types is obtained, resources may be allocated to the seed client based on the number of the clients in different push types. Optionally, the number of clients in different push types may be weighted based on the weights of the different push types, and the target resource amount corresponding to the seed client is obtained according to the weighted number of clients in each push type and the preset standard resource amount.
In the embodiment of the application, the number of the clients of different types is acquired through the pushing relationship chain of the seed client, the multidimensional data is provided, the success of the fission activity can be effectively analyzed, the client value is confirmed, the follow-up marketing strategy is adjusted according to the data, the activity success is improved, the marketing cost is reduced, the client is used as a medium to carry out fission pushing, and the efficiency of object pushing processing is improved.
Fig. 6 is a block diagram of an object push processing device according to the present application. Referring to fig. 6, the object push processing apparatus 60 includes:
the sending module 61 is configured to generate first push information of the seed client for the target object and send the first push information to a target client of the seed client, wherein the first push information is sent to a first client corresponding to a first associated client of the seed client by the target client;
the obtaining module 62 is configured to obtain a push type of a first associated client corresponding to the first client if the first push information is responded by the first client;
a generating module 63, configured to continue to perform fission pushing on the target object with the first associated client as a next pushing starting point to generate a pushing relationship chain of the seed client, where the pushing relationship chain includes at least one fission level and a pushing type of the associated client included in each fission level;
a determining module 64 configured to determine the number of customers of different push types of the seed customer according to the push relation chain.
In one possible implementation, the generating module 63 is further configured to: every time when the next fission pushing is carried out on the target object, acquiring the related client included in the last fission level as the target client; generating second pushing information of the target client aiming at the target object, and sending the second pushing information to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of a related client of the target client by the second client; and acquiring the push type of the associated client of the target client, and updating the fission level of the fission push.
In one possible implementation, the sending module 61 is further configured to: and generating first push information based on the identification information of the seed client.
In one possible implementation, the generating module 63 is further configured to: and generating second pushing information based on the identification information of the target client and the identification information of the seed client.
In one possible implementation, the obtaining module 62 is further configured to: and aiming at any one associated client of the seed client and the target client, if any one associated client is not registered on the target object, determining that any one associated client is a new client, and marking any one associated client as a first push type.
In one possible implementation, the obtaining module 62 is further configured to: and aiming at any one associated client of the seed client and the target client, if any one associated client is registered on the target object, determining that any one associated client is an old client, and marking any one associated client as a second push type.
In one possible implementation, the obtaining module 62 is further configured to: acquiring a registered client list, and comparing the identification information of any associated client with the identification information in the registered client list; and in response to the fact that the identification information of any associated client does not exist in the registered client list, determining that any associated client is a new client, and marking any associated client as a first push type. In response to the fact that the identification information of any associated client exists in the registered client list, determining that any associated client is an old client, and marking any associated client as a second push type;
in a possible implementation manner, the object push processing device 60 further includes a setting module 65 configured to: and setting a push validity period for the first push information and the second push information.
In the embodiment of the application, the number of the clients of different types is acquired through the pushing relationship chain of the seed client, the multidimensional data is provided, the success of the fission activity can be effectively analyzed, the client value is confirmed, the follow-up marketing strategy is adjusted according to the data, the activity success is improved, the marketing cost is reduced, the client is used as a medium to carry out fission pushing, and the efficiency of object pushing processing is improved.
Fig. 7 is a block diagram of a server 700 for object push processing according to the present application.
As shown in fig. 7, the server 700 includes:
a memory 710 and a processor 720, a bus 730 connecting different components (including the memory 710 and the processor 720), wherein the memory 710 stores a computer program, and when the processor 720 executes the program, the object push processing method according to the embodiment of the disclosure is implemented.
Bus 730 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Server 700 typically includes a variety of electronic device readable media. Such media may be any available media that is accessible by server 700 and includes both volatile and nonvolatile media, removable and non-removable media.
Memory 710 may also include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)740 and/or cache memory 750. The server 700 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 760 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 7, and commonly referred to as a "hard drive"). Although not shown in FIG. 7, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 730 by one or more data media interfaces. Memory 710 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the disclosure.
A program/utility 780 having a set (at least one) of program modules 770 may be stored, for example, in memory 710, such program modules 770 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 770 typically perform the functions and/or methods of the embodiments described in this disclosure.
The server 700 may also communicate with one or more external devices 790 (e.g., keyboard, pointing device, display 791, etc.), with one or more devices that enable a user to interact with the server 700, and/or with any devices (e.g., network card, modem, etc.) that enable the server 700 to communicate with one or more other computing devices. Such communication may occur over input/output (I/O) interfaces 792. Further, server 700 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network such as the Internet) via network adapter 793. As shown in FIG. 7, network adapter 793 communicates with the other modules of server 700 via bus 730. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the server 700, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processor 720 executes various functional applications and data processing by executing programs stored in the memory 710.
It should be noted that, for the implementation process and the technical principle of the server in this embodiment, reference is made to the foregoing explanation of the object pushing processing method in the embodiment of the present disclosure, and details are not described here again.
In order to implement the above embodiments, the present disclosure also proposes a computer-readable storage medium.
Wherein the instructions in the computer readable storage medium, when executed by the processor of the server, enable the server to perform the object push processing method as described above. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
To implement the foregoing embodiments, the present disclosure also provides a computer program product including a computer program/instructions, which when executed by a processor implement the object push processing method as described above.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (19)

1. An object push processing method, comprising:
generating first push information of a seed client for a target object and sending the first push information to a target client of the seed client, wherein the first push information is sent to a first client corresponding to a first associated client of the seed client by the target client;
if the first push information is responded by the first client, the push type of a first associated client corresponding to the first client is obtained;
continuing to perform fission pushing on the target object by taking the first associated client as a next pushing starting point to generate a pushing relation chain of the seed client, wherein the pushing relation chain comprises at least one fission level and a pushing type of the associated client included in each fission level;
and determining the number of the customers of the seed customer under different push types according to the push relation chain.
2. The method of claim 1, wherein continuing to fission-push the target object with the first associated customer as a next push start point comprises:
every time the target object is pushed by fission next time, acquiring the related client included in the last fission level as a target client;
generating second pushing information of the target client aiming at the target object, and sending the second pushing information to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of a related client of the target client by the second client;
and acquiring the push type of the associated client of the target client, and updating the fission level of the fission push.
3. The method of claim 1, wherein generating the first push information of the seed client for the target object comprises:
and generating the first push information based on the identification information of the seed client.
4. The method of claim 2, wherein generating the second push information for the target object by the target client comprises:
and generating the second pushing information based on the identification information of the target customer and the identification information of the seed customer.
5. The method of claim 3, further comprising:
and aiming at any associated client of the seed client and the target client, if the associated client is not registered on the target object, determining that the associated client is a new client, and marking the associated client as a first push type.
6. The method of claim 3, further comprising:
and aiming at any associated client of the seed client and the target client, if the associated client is registered on the target object, determining that the associated client is an old client, and marking the associated client as a second push type.
7. The method of claim 5 or 6, further comprising:
acquiring a registered client list, and comparing the identification information of any associated client with the identification information in the registered client list;
and in response to the fact that the identification information of any associated client does not exist in the registered client list, determining that the any associated client is a new client, and marking the any associated client as a first push type.
And in response to the identification information of any associated client existing in the registered client list, determining that any associated client is an old client, and marking any associated client as a second push type.
8. The method of claim 3, further comprising:
and setting a push validity period for the first push information and the second push information.
9. An object push processing apparatus, comprising:
the sending module is configured to generate first push information of a seed client for a target object and send the first push information to a target client of the seed client, wherein the first push information is sent to a first client corresponding to a first associated client of the seed client by the target client;
the obtaining module is configured to obtain a push type of a first associated client corresponding to the first client if the first push information is responded by the first client;
a generating module, configured to continue to perform fission pushing on the target object with the first associated client as a next pushing starting point to generate a pushing relation chain of the seed client, where the pushing relation chain includes at least one fission level and a pushing type of the associated client included in each fission level;
and the determining module is configured to determine the number of the customers of the seed customer under different push types according to the push relation chain.
10. The apparatus of claim 9, wherein the generation module is further configured to:
every time the target object is pushed by fission next time, acquiring the related client included in the last fission level as a target client;
generating second pushing information of the target client aiming at the target object, and sending the second pushing information to a second client corresponding to the target client, wherein the second pushing information is sent to a third client of a related client of the target client by the second client;
and acquiring the push type of the associated client of the target client, and updating the fission level of the fission push.
11. The apparatus of claim 9, wherein the transmitting module is further configured to:
and generating the first push information based on the identification information of the seed client.
12. The apparatus of claim 10, wherein the generation module is further configured to:
and generating the second pushing information based on the identification information of the target customer and the identification information of the seed customer.
13. The apparatus of claim 11, wherein the obtaining module is further configured to:
and aiming at any associated client of the seed client and the target client, if the associated client is not registered on the target object, determining that the associated client is a new client, and marking the associated client as a first push type.
14. The apparatus of claim 11, wherein the obtaining module is further configured to:
and aiming at any associated client of the seed client and the target client, if the associated client is registered on the target object, determining that the associated client is an old client, and marking the associated client as a second push type.
15. The apparatus of claim 13 or 14, wherein the obtaining module is further configured to:
acquiring a registered client list, and comparing the identification information of any associated client with the identification information in the registered client list;
and in response to the fact that the identification information of any associated client does not exist in the registered client list, determining that the any associated client is a new client, and marking the any associated client as a first push type.
And in response to the identification information of any associated client existing in the registered client list, determining that any associated client is an old client, and marking any associated client as a second push type.
16. The apparatus of claim 11, further comprising a setup module configured to:
and setting a push validity period for the first push information and the second push information.
17. A server, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the object push processing method according to any one of claims 1 to 8.
18. A computer-readable storage medium, wherein instructions, when executed by a processor of an object push processing device/server, enable the object push processing device/server to perform the object push processing method according to any one of claims 1 to 8.
19. A computer program product comprising a computer program/instructions, characterized in that the computer program/instructions, when executed by a processor, implement the object push processing method according to any of claims 1 to 8.
CN202111320373.3A 2021-11-09 2021-11-09 Object pushing processing method and device Pending CN114219517A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202111320373.3A CN114219517A (en) 2021-11-09 2021-11-09 Object pushing processing method and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202111320373.3A CN114219517A (en) 2021-11-09 2021-11-09 Object pushing processing method and device

Publications (1)

Publication Number Publication Date
CN114219517A true CN114219517A (en) 2022-03-22

Family

ID=80696718

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202111320373.3A Pending CN114219517A (en) 2021-11-09 2021-11-09 Object pushing processing method and device

Country Status (1)

Country Link
CN (1) CN114219517A (en)

Similar Documents

Publication Publication Date Title
US10735547B2 (en) Systems and methods for caching augmented reality target data at user devices
US10885594B2 (en) Method and apparatus for establishing association relationship
US10097528B2 (en) Non-repeatable challenge-response authentication
CN106648688B (en) Information display method and device
CN104579909B (en) Method and equipment for classifying user information and acquiring user grouping information
CN108287823B (en) Message data processing method and device, computer equipment and storage medium
CN104980421B (en) Batch request processing method and system
US11244153B2 (en) Method and apparatus for processing information
CN111464427A (en) Method, device, equipment and storage medium for sending message
CN112446736A (en) Click through rate CTR prediction method and device
CN112134779B (en) Network information processing method, device, system, client and readable storage medium
US20150149928A1 (en) Method, system and device for implementing an instant messaging application
CN108040117A (en) Information-pushing method and device
CN107045688B (en) Control method and device for accurately identifying target terminal
CN114745280B (en) Asset information management method, device, equipment and readable storage medium
CN106469166A (en) A kind of information processing method and device
CN108229127B (en) System and method for generating authentication data in advance to distinguish clients
CN114219517A (en) Object pushing processing method and device
CN107203915B (en) Data storage method and device
CN112308660A (en) Data processing method, device and system
CN111736953A (en) Virtual resource delivery method and device, computer equipment and storage medium
CN111681097A (en) Account type identification method, server, electronic equipment and system
CN111581485B (en) Information distribution method and device
RU2550546C2 (en) Method of estimating efficiency of using invitations distributed from mobile website and system for implementing said method
CN116662662A (en) Task recommendation method and device

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination