CN114169961A

CN114169961A - Membership-based commodity sales platform and method

Info

Publication number: CN114169961A
Application number: CN202111383807.4A
Authority: CN
Inventors: 郭媛丽
Original assignee: Deyi Yanghang Enterprise Development Shanghai Co ltd
Current assignee: Deyi Yanghang Enterprise Development Shanghai Co ltd
Priority date: 2021-11-22
Filing date: 2021-11-22
Publication date: 2022-03-11

Abstract

The application discloses a member system commodity sales platform and a member system commodity sales method. The platform includes: the purchasing module is used for purchasing commodities from foreign countries or domestic countries; the inventory module is used for carrying out warehouse management, batch management and inventory allocation on purchased commodities; the member module is used for managing members on the line; and initiating a grouping or connecting activity to the member or the non-member according to the inventory commodities managed by the inventory module. The member system management is realized, the members are pieced together, or the non-members are connected, so that the member quantity can be favorably enlarged, and the commodity sales volume is improved.

Description

Membership-based commodity sales platform and method

Technical Field

The application relates to the technical field of electronic commerce, in particular to a membership commodity sales platform and a membership commodity sales method.

Background

In the prior art, some mainstream e-commerce platforms generally enable a consumer to perform a non-differentiated shopping consumption experience after becoming a platform user. The selling price is set by a resident merchant or discounted by a discount coupon of the platform, the price of the commodity is too high, and the consumer lacks diversified experience except shopping.

Disclosure of Invention

The present application is directed to a membership-based merchandise sales platform to solve the above problems.

In order to achieve the above object, according to one aspect of the present application, there is provided a membership-based goods sale platform comprising:

the purchasing module is used for purchasing commodities from foreign countries or domestic countries;

the inventory module is used for carrying out warehouse management, batch management and inventory allocation on purchased commodities;

the member module is used for managing members on the line; and initiating a group-piecing or connecting activity to the member or the non-member according to the inventory commodities managed by the inventory module.

In one embodiment, the system further comprises an experience store module;

and the experience store module is used for receiving and managing the data of the off-line experience store.

In one embodiment, the member module is further configured to statistically update the member list after initiating a group to the member or initiating a pickup activity to a non-member.

In one embodiment, the member module is further configured to initiate a pickup with the order after the user pays the order, the non-member user can use the member price to pick up the pickup, experience limited consumption of member goods, and return to the sponsor to stimulate the sponsor after the pickup is successful.

In one embodiment, the member module is further configured to enable the inviter to present an invitation code to the new user, enable the new user to bind the invitation relationship for life after scanning the code and registering the account, and enable each consumption consumed by the new user to be returned to the inviter according to a predetermined proportion.

In one embodiment, the member module is further configured to return the new user's participation fee to the inviter.

In one embodiment, the system further comprises an after-sales service module for supporting viewing of consumption flow, cash back record, operation recharging, application for cash withdrawal, customer service contact and invoicing.

In one embodiment, the experience store module is configured to determine whether goods in a corresponding experience store are due; if so, adjusting the price of the commodity in the experience store.

In one embodiment, the system further comprises a user personal center module, a user management module and a user management module, wherein the user personal center module is used for setting a harvest address, personal information and financial data of a user;

the commodity module is used for setting a commodity special area; classifying the commodities; recommending commodities to a user; receiving and displaying a new product;

the order module is used for managing user orders and specifically comprises the following steps: canceling the order; checking an order; applying for goods return; and (5) distribution within three kilometers.

In a second aspect, the present application further provides a member-based merchandise sales method, including:

purchasing goods from abroad or domestically;

carrying out warehouse management, batch management and inventory allocation on purchased commodities;

managing members on the line; and initiating a piecing group to the member or initiating a connecting activity to the non-member according to the inventory commodities managed by the inventory module.

In one embodiment, the method further comprises: data for the off-line experience store is received and managed.

In one embodiment, the method further comprises: and after the member is joined, or the non-member is joined, counting and updating the member list.

In one embodiment, the method further comprises: after the user pays the order, the order is used for initiating the pickup, the non-member user can use the member price to carry out pickup, limited member commodity consumption is experienced, and after the pickup is successful, the sponsor is returned to the cash to stimulate the sponsor.

In one embodiment, the method further comprises: the inviter presents the invitation code to the new user, after the new user scans the code and registers the account number, the invitation relation is bound for the whole life, and each consumption consumed by the new user is returned to the inviter according to the preset proportion.

In one embodiment, the method further comprises: and returning the conference entrance fee of the new user to the inviter.

In one embodiment, the method further comprises: the system supports viewing of consumption running water, cash return record, operation recharging, application withdrawal, customer service contact and invoicing.

In one embodiment, the method further comprises: judging whether commodities in the corresponding experience shop are due or not; if so, adjusting the price of the commodity in the experience store.

In one embodiment, the method further comprises: setting harvest address, personal information and financial data of a user;

setting a commodity special area; classifying the commodities; recommending commodities to a user; receiving and displaying a new product;

managing a user order specifically includes: canceling the order; checking an order; applying for goods return; and (5) distribution within three kilometers.

In order to achieve the above object, according to a third aspect of the present application, there is provided an electronic apparatus; comprising at least one processor and at least one memory; the memory is to store one or more program instructions; the processor is configured to execute one or more program instructions to perform any of the above steps.

According to a fourth aspect of the present application, there is provided a computer readable storage medium having one or more program instructions embodied therein for performing the steps of any of the above.

In an embodiment of the present application, the platform includes: the purchasing module is used for purchasing commodities from foreign countries or domestic countries; the inventory module is used for carrying out warehouse management, batch management and inventory allocation on purchased commodities; the member module is used for managing members on the line; and initiating a piecing group to the member or initiating a connecting activity to the non-member according to the inventory commodities managed by the inventory module. The member system management is realized, the members are pieced together, or the non-members are connected, so that the member quantity can be favorably enlarged, and the commodity sales volume is improved.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:

fig. 1 is a schematic structural view of a commodity sales platform according to the related art;

FIG. 2 is a schematic structural diagram of a membership-based merchandise sales platform according to an embodiment of the present application;

FIG. 3 is a schematic diagram of another embodiment of a membership-based merchandise sales platform according to the present application;

FIG. 4 is a schematic illustration of a feed link end according to an embodiment of the present application;

FIG. 5 is a schematic structural diagram of a management side according to an embodiment of the present application;

FIG. 6 is a forward flow diagram of a marketing method according to an embodiment of the present application;

FIG. 7 is a schematic diagram of a small program mall according to an embodiment of the present application;

FIG. 8 is a schematic flow diagram of a docking station according to an embodiment of the present application;

FIG. 9 is a schematic illustration of an invitation in accordance with an embodiment of the application;

fig. 10 is a schematic structural diagram of a merchandise sales device according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

In this application, the terms "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outer", "middle", "vertical", "horizontal", "lateral", "longitudinal", and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings. These terms are used primarily to better describe the invention and its embodiments and are not intended to limit the indicated devices, elements or components to a particular orientation or to be constructed and operated in a particular orientation.

Moreover, some of the above terms may be used to indicate other meanings besides the orientation or positional relationship, for example, the term "on" may also be used to indicate some kind of attachment or connection relationship in some cases. The specific meanings of these terms in the present invention can be understood by those skilled in the art as appropriate.

Furthermore, the terms "mounted," "disposed," "provided," "connected," and "sleeved" are to be construed broadly. For example, it may be a fixed connection, a removable connection, or a unitary construction; can be a mechanical connection, or an electrical connection; may be directly connected, or indirectly connected through intervening media, or may be in internal communication between two devices, elements or components. The specific meanings of the above terms in the present invention can be understood by those of ordinary skill in the art according to specific situations.

It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.

FIG. 1 is a schematic diagram of a merchandise sales platform; some mainstream e-commerce platforms at present generally enable consumers to perform non-differentiated shopping consumption experience after becoming platform users. The sale price is set by a resident merchant or discounted by a discount coupon of the platform, imported goods have no advantages, the price is too high, the source is complex, the user is difficult to judge and select, and due to the non-standardization of the sale information, the credibility between the user and the platform is low, and the quality of the goods on the platform is difficult to reassure.

Based on this, the present application proposes a membership-based commodity sales platform, which is shown in fig. 2; the platform includes:

a purchasing module 11 for purchasing goods from abroad or domestically;

specifically, the purchasing module 11 initiates purchasing to the supplier, settles the account according to the payment period, and finally purchases and stores in storage.

And the inventory module 12 is used for performing warehouse management, batch management and inventory allocation on purchased commodities.

Specifically, the inventory module 12 performs batch management according to the shelf life and the warehousing time of the goods, and accurately manages the warehousing-in and warehousing-out details of the inventory.

A member module 13 for managing members on the line;

and initiating a group-piecing or connecting activity to the member or the non-member according to the inventory commodities managed by the inventory module.

Wherein, the group is formed by the commodity group and the member card group, so that the consumption of the group is more economical. The member module 13 is also used for maintaining member files, drawing members, charging members and managing cashback details.

The membership commodity sales platform directly purchases domestic and foreign commodities, is directly oriented to consumers, and cancels the earning of an intermediary business to make a price difference. The member module initiates a group to the member, or initiates a dragon joining activity to the non-member, through activities of various forms, the member can be developed, and price preference can be realized for the member. The sales volume of the commodities is increased, and a virtuous circle is formed.

Referring to FIG. 3, there is shown a schematic diagram of another membership-based merchandising platform of the present application; the suppliers provide commodities to the large warehouse, and the commodities are sold through online marketing strategies and experience store marketing strategies. The user may become a member. The experience can also be performed simply and reliably by the experience shop.

See figure 4 for a schematic view of the feed link end. And selecting commodity suppliers abroad and domestically, carrying out directional bargaining bulk purchase, entering a warehouse of a company, and selling through an online platform or an offline experience store.

Referring to fig. 5, a schematic diagram of the management side is shown;

the management end comprises: the system comprises a purchasing module, an inventory module, an order module, a member module, a data center, commodities and an experience store module;

the data center is used for managing marketing activity data, sales reports and financial data analysis;

and the commodity module is used for establishing a commodity file and carrying out shelving management on the commodity.

For example, see the forward flow diagram of the marketing method shown in FIG. 6; the method comprises the following steps:

the method comprises the steps of commodity filing, purchase initiation, purchase warehousing, commodity shelving, small program display, order placing by a user, order checking, goods distribution, goods picking, packaging, express bill pasting, weighing and delivery.

See fig. 7 for a schematic diagram of the architecture of the small program mall; the system comprises a personal center, a commodity plate, an order plate, a shopping cart, a playing method and after-sales;

wherein the personal center includes a harvest address, personal information, and financial data;

the commercial board block comprises: special areas, recommendation, classification and new products;

the order plate includes: checking orders, canceling orders, delivering for three kilometers and applying for goods return;

the shopping cart comprises: a commodity shopping cart and a pick-up shopping cart;

the playing method comprises the following steps: grouping, initiating a pickup, inviting a mechanism and participating in the pickup;

the after-sale process comprises the following steps: consuming running water, returning cash records, recharging and drawing cash, and issuing invoices.

In one embodiment, the member module 13 is further configured to statistically update the member list after initiating a group to the member or initiating a pickup activity to a non-member.

In one embodiment, the member module 13 is further configured to initiate a pickup with the order after the user pays the order, the non-member user can use the member price to pick up the pickup, experience limited consumption of member commodities, and return to the sponsor after the pickup succeeds to stimulate the sponsor, so as to improve the user stickiness and the user popularization.

For example, refer to the flow diagram of the tap shown in fig. 8. After order payment is completed, order pickup is initiated and forwarded to the WeChat group or the friend, the non-member and the member participate in order pickup, and the non-member and the member pay orders, successfully pick up orders and return cash to the initiator.

In one embodiment, the member module 13 is further configured to enable the inviter to present an invitation code to the new user, enable the new user to bind the invitation relationship for life after scanning the code and registering the account, and enable each consumption of the new user to be returned to the inviter according to a predetermined ratio.

For example, see the invitation diagram shown in FIG. 9; the inviter presents the invitation code, the new user performs binding after scanning the code, purchases 199 Yuan to become a member, and returns 199 Yuan to the inviter; after the new user consumes, the spread is returned to the inviter.

For example, if the new user consumes 100 yuan and the difference is 20 yuan, the difference of 20 yuan is given to the inviter, so that the inviter can earn and raise a profit from each consumption of the new user.

In one embodiment, the member module 13 is further configured to return the participation fee of the new user to the inviter.

In one embodiment, an experience store module 14; the experience store module 14 is used for receiving and managing data of the off-line experience store.

In particular, experience store module 14 is configured to configure the price factor and brand identity of the experiences of the experience store.

The experience store module 14 is further configured to determine whether goods in the corresponding experience store are due; if so, adjusting the price of the commodity in the experience store.

Illustratively, a brand flagship store can be built, the user can experience shopping offline, and the user can experience shopping online. Setting up temporary sales promotion: a temporary shelf is set up to discount products for sale at a temporary (typically one to three months due). Trial eating of snacks and tasting of small wine: the trial eating experience of the new product enables the user to feel the new product and to be closer to the brand and the user. Three kilometers of delivery: the surrounding users can select experience shop consumption on the small program without going out and distribute the experience shop consumption to home.

In one embodiment, a user personal central module 15 is also included for setting the harvest address, personal information and financial data of the user;

the commodity module 16 is used for setting a commodity special area; classifying the commodities; recommending commodities to a user; receiving and displaying a new product; and (4) commodity file maintenance and shelf loading and unloading management.

The order module 17 is configured to manage a user order, and specifically includes: canceling the order; checking an order; applying for goods return; and (5) distribution within three kilometers.

Specifically, the order module 17 is configured to collect online and offline orders to a platform order center, and uniformly process the order delivery and return processes.

In one embodiment, a client may be developed for each user, and the client may be implemented using a wechat applet, or a specialized application APP.

Preferably, the client is implemented using a WeChat applet. The user can shop on the common chat software Wechat software, and the method is simple and convenient. The WeChat applet provides an online portal to connect users around the clock.

The inviter: and the invitation code is displayed by using the applet, and the new user can bind the invitation relation for life after scanning the code and authorizing the registration of the account. Each stroke consumed by the bound user may be returned to the inviter in a proportion.

After sale: the system supports viewing of consumption running water, cash return record, operation recharging, application withdrawal, customer service contact, invoicing and the like.

The invention ensures that users can purchase good things all over the world at ease, and creates a reliable e-commerce platform with low quality, high price and low price. The off-line and on-line combined e-commerce platform operated by a membership system is combined with a WeChat small program platform through short circuit optimization of a supply chain, does not depend on earning commodity price difference to earn the profit, and mainly earns the profit by collecting member annual fees, so that the member is helped to save money and enjoy larger commodity discount, and the commodity price is close to wholesale price.

The invention has the technical effects that: the quality and the premium price are low, global purchasing resources are utilized, direct goods feeding is realized, the intermediate link of retail is reduced, and the price close to the wholesale price is taken as the member price to save money for the members. And simultaneously, the competitive advantage of the platform in the E-commerce retail industry is improved.

The right guarantee only becomes a member on the platform to consume, and guarantees the exclusive right of the member. The tourist user can become a member by purchasing a member annual card, and enjoys enthusiasm efficient member service.

And (4) inviting system drainage, wherein the user performs authorization registration and binds inviters by scanning the invitation two-dimensional code. After the user becomes a member, each consumption inviter can obtain cashback commission to stimulate the increase of flow.

Data enabling, data management of purchase, sale and stock is carried out according to the new retail thinking, and the business is driven by the data, so that the business is enabled, and the retail of imported commodities becomes more efficient and intelligent.

The flow is stuck, various playing methods such as commodity grouping, member fee grouping, order form taking (enabling non-members to enjoy member prices to a limited extent and return to the sponsor) and the like are designed, the flow is activated, and the conversion and the retention are improved.

Experience sense is sufficient, a user can experience offline, idea output of a platform brand is sensed, online red goods and hot-sold goods are sensed, snacks, tasted wine, sales promotion activities and the like can be tried, and brand confidence is increased.

In a second aspect, the present application further provides a member-based merchandise sales method, comprising:

purchasing goods from abroad or domestically;

managing members on the line; and initiating a group-piecing or connecting activity to the member or the non-member according to the inventory commodities managed by the inventory module.

According to a third aspect of the present application, there is provided an electronic device, see the schematic structural diagram of the electronic device shown in fig. 10; comprising at least one processor 101 and at least one memory 102; the memory 102 is used to store one or more program instructions; the processor 101 is configured to execute one or more program instructions to perform the following steps:

purchasing goods from abroad or domestically;

In one embodiment, processor 101 is also configured to receive and manage data for the off-line experience store.

In one embodiment, the processor 101 is further configured to statistically update the member list after initiating a clustering or connecting activity to the member or the non-member.

In one embodiment, the processor 101 is further configured to initiate a pickup with the order after the user pays the order, the non-member user can use the member price to pick up the pickup, experience limited consumption of member goods, and return to the sponsor to stimulate the sponsor after the pickup is successful.

In one embodiment, the processor 101 is further configured to present an invitation code to the new user by the inviter, after the new user scans the code to register the account, bind the invitation relationship for life, and return each consumption consumed by the new user to the inviter according to a predetermined ratio.

In one embodiment, the processor 101 is further configured to return the new user's participation fee to the inviter.

In one embodiment, the processor 101 is also configured to support viewing of consumption streams, cash back records, operational replenishment, application withdrawal, contact customer service, and invoicing.

In one embodiment, the processor 101 is further configured to determine whether the goods in the corresponding experience shop are due; if so, adjusting the price of the commodity in the experience store.

In one embodiment, the processor 101 is further configured to set a harvest address, personal information, and financial data of the user; setting a commodity special area; classifying the commodities; recommending commodities to a user; receiving and displaying a new product; managing a user order specifically includes: canceling the order; checking an order; applying for goods return; and (5) distribution within three kilometers.

In a fourth aspect, the present application also proposes a computer-readable storage medium having one or more program instructions embodied therein, the one or more program instructions being configured to perform the steps of: purchasing goods from abroad or domestically;

In one embodiment, the method further comprises: and after a group is initiated to the member or the non-member or a dragon joining activity is carried out, counting and updating the member list.

The various methods, steps and logic blocks disclosed in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The processor reads the information in the storage medium and completes the steps of the method in combination with the hardware.

The storage medium may be a memory, for example, which may be volatile memory or nonvolatile memory, or which may include both volatile and nonvolatile memory.

The nonvolatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory.

The volatile Memory may be a Random Access Memory (RAM) which serves as an external cache. By way of example and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), SLDRAM (SLDRAM), and Direct Rambus RAM (DRRAM).

The storage media described in connection with the embodiments of the invention are intended to comprise, without being limited to, these and any other suitable types of memory.

Those skilled in the art will appreciate that the functionality described in the present invention may be implemented in a combination of hardware and software in one or more of the examples described above. When software is applied, the corresponding functionality may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage media may be any available media that can be accessed by a general purpose or special purpose computer.

It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present invention is not limited to any specific combination of hardware and software.

The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A membership-based merchandise sales platform, comprising:

the member module is used for managing members on the line; and initiating a grouping or connecting activity to the member or the non-member according to the inventory commodities managed by the inventory module.

2. The membership-based merchandising platform of claim 1, further comprising an experience store module;

3. The membership-based merchandise sales platform of claim 1,

the member module is also used for counting and updating the member list after the member initiates the group splicing or initiates the connecting activity to the non-member.

4. The membership-based merchandise sales platform of claim 3, wherein the member module is further configured to initiate pickup with the order after the user pays the order, the non-member user can use the member price to pick up the pickup, experience limited membership merchandise consumption, and return to the sponsor to stimulate the sponsor after the pickup is successful.

5. The membership-based merchandise sales platform of claim 1,

the member module is also used for showing the invitation code to the new user by the inviter, binding the invitation relation after the new user scans the code registration account, and returning each consumption consumed by the new user to the inviter according to a preset proportion.

6. The membership-based merchandise sales platform of claim 5,

and the member module is also used for returning the conference entrance fee of the new user to the inviter.

7. The membership-based merchandise sales platform of claim 1, further comprising an after-sales service module for supporting viewing of consumption flow, cash back records, operational replenishment, application for cash withdrawal, contact with customer service, and invoicing.

8. The membership-based merchandise sales platform of claim 2,

the experience store module is used for judging whether commodities in the corresponding experience store are due or not; if so, adjusting the price of the commodity in the experience store.

9. The membership-based merchandise sales platform of claim 1, further comprising a user personal center module for setting a harvest address, personal information and financial data of a user;

10. A membership-based merchandise sales method, comprising:

purchasing goods from abroad or domestically;