CN114157623B - Instant messaging method, device and equipment based on target material and storage medium - Google Patents

Instant messaging method, device and equipment based on target material and storage medium Download PDF

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Publication number
CN114157623B
CN114157623B CN202111455632.3A CN202111455632A CN114157623B CN 114157623 B CN114157623 B CN 114157623B CN 202111455632 A CN202111455632 A CN 202111455632A CN 114157623 B CN114157623 B CN 114157623B
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target
chat group
current
user
group
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CN114157623A (en
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罗小聪
吴小兵
黄国文
李扬
张烁
刘明宇
薛佳明
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China Merchants Finance Technology Co Ltd
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China Merchants Finance Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces

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  • Software Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses an instant messaging method, an instant messaging device, instant messaging equipment and a storage medium based on target materials. The method comprises the following steps: displaying target materials on a current page, wherein each target material corresponds to a target chat group; monitoring a current monitoring result of the target user operating the target material; if the current monitoring result meets the opening condition of the target chat group, displaying an intention button corresponding to the target chat group; receiving a target intention formed by a target user based on the intention button; and if the target intention is a positive group-entering intention, pulling the target user into the target chat group. The method can guarantee the autonomy and the instantaneity of the target user for commenting the target material, meet the demand and the desire of the target user for instant messaging, contribute to the transmission of the social link corresponding to the target material and guarantee the social convenience of the target user based on the commonly interested target material.

Description

Instant messaging method, device and equipment based on target material and storage medium
Technical Field
The present invention relates to the field of instant messaging technologies, and in particular, to an instant messaging method, an instant messaging apparatus, an instant messaging device, and a storage medium based on target materials.
Background
In the current industry, for target materials such as short videos or information articles, comments are generally required to be made under the target materials such as the short videos or the information articles, and the comments are generally delayed comments, so that the demand and the desire of instant messaging of a user can be greatly reduced, and the social convenience and the propagation of social links are not facilitated.
Disclosure of Invention
The embodiment of the invention provides an instant messaging method and device based on target materials, computer equipment and a storage medium, and aims to solve the problem of time delay of existing target material comments.
An instant messaging method based on target materials, comprising:
displaying target materials on a current page, wherein each target material corresponds to a target chat group;
monitoring a current monitoring result of the target user operating the target material;
if the current monitoring result meets the opening condition of the target chat group, displaying an intention button corresponding to the target chat group;
receiving a target intention formed by a target user based on the intention button;
and if the target intention is a positive group-entering intention, pulling the target user into the target chat group.
An instant messaging device based on targeted material, comprising:
the target material display module is used for displaying target materials on a current page, and each target material corresponds to a target chat group;
the current monitoring result monitoring module is used for monitoring the current monitoring result of the target user operating the target material;
the intention button display module is used for displaying an intention button corresponding to the target chat group if the current monitoring result meets the opening condition of the target chat group;
the target intention receiving module is used for receiving a target intention formed by a target user based on the intention button;
and the target user group entering module is used for pulling the target user into the target chat group if the target intention is a positive group entering intention.
A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the above-mentioned target material-based instant messaging method when executing the computer program.
A computer-readable storage medium storing a computer program which, when executed by a processor, implements the above-described target material-based instant messaging method.
The instant communication method, the instant communication device, the computer equipment and the storage medium based on the target material monitor the current monitoring result of the target user for operating the target material in real time, when the current monitoring result meets the starting condition of the target chat group, the target user is indicated to possibly comment on the target material in real time, at the moment, the current page is controlled to display an intention button corresponding to the target chat group created in advance, and the probability of successfully pulling the target user into the target chat group according to the objective operation of the target user is guaranteed; only when the target intention formed by the target user based on the intention button of the target chat group is the positive group-entering intention, the target user is pulled into the target chat group, so that the target user can comment on the target chat group in real time, the autonomy and the real-time property of the target user for commenting the target material are guaranteed, the demand and the desire of the target user for instant messaging are met, social link transmission corresponding to the target material is facilitated, and the social convenience of the target user based on the commonly interested target material is guaranteed.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.
FIG. 1 is a schematic diagram of an application environment of an instant messaging method based on target materials according to an embodiment of the present invention;
FIG. 2 is a flowchart of an instant messaging method based on target material according to an embodiment of the present invention;
FIG. 3 is another flow chart of a method for instant messaging based on target material in accordance with an embodiment of the present invention;
FIG. 4 is another flow chart of a method for instant messaging based on target material in accordance with an embodiment of the present invention;
FIG. 5 is another flow chart of a method for instant messaging based on target material in accordance with an embodiment of the present invention;
FIG. 6 is another flow chart of a method for instant messaging based on target material in accordance with an embodiment of the present invention;
FIG. 7 is another flow chart of a method for instant messaging based on target material in accordance with an embodiment of the present invention;
FIG. 8 is another flow chart of a method for instant messaging based on targeted material in accordance with an embodiment of the present invention;
FIG. 9 is a diagram illustrating an instant messaging device based on target material according to an embodiment of the present invention;
FIG. 10 is a schematic diagram of a computing device in accordance with an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The instant messaging method based on the target material provided by the embodiment of the invention can be applied to the application environment shown in fig. 1. Specifically, the instant messaging method based on the target material is applied to an instant messaging system based on the target material, the instant messaging system based on the target material comprises a client and a server which are shown in fig. 1, the client communicates with the server through a network, and the instant messaging method based on the target material is used for realizing instant comment on the target material such as short videos or information articles and the like so as to meet the demand and desire of instant messaging of users, is beneficial to spreading of social links of target users who pay attention to the target material, and improves the convenience of social contact of the target users. The client is also called a user side, and refers to a program corresponding to the server and providing local services for the client. The client may be installed on, but is not limited to, various personal computers, laptops, smartphones, tablets, and portable wearable devices. The server may be implemented as a stand-alone server or as a server cluster consisting of a plurality of servers.
In an embodiment, as shown in fig. 2, an instant messaging method based on target materials is provided, which is described by taking the method as an example applied to the server in fig. 1, and includes the following steps:
s201: displaying target materials on a current page, wherein each target material corresponds to a target chat group;
s202: monitoring a current monitoring result of the target user operating the target material;
s203: if the current monitoring result meets the opening condition of the target chat group, displaying an intention button corresponding to the target chat group;
s204: receiving a target intention formed by a target user based on the intention button;
s205: and if the target intention is a positive group-entering intention, pulling the target user into the target chat group.
Wherein the current page is a page displayed at the current moment. The target material is the material needing to be commented, and the target material can be a short video or an information article. The target chat group is a chat group configured for each target material in advance and used for allowing a target user who browses the target material to comment in real time. The target user refers to a user who browses the target material and needs to comment.
As an example, in step S201, the server may control the client to hide and display a target chat group corresponding to the target material on a current page when the client displays the target material on the current page, so that when the server monitors that the target user operates the target material, it evaluates whether an opening condition corresponding to the target chat group is met, thereby determining whether the target user needs to be pulled into the target chat group.
The current monitoring result is a result of monitoring whether the operation of the target user on the target material meets the opening condition of the target chat group in real time, namely a result of evaluating whether the target user meets the group entering condition of entering the target chat group.
As an example, in step S202, the server displays a target material on a current control page, and monitors the operation of the target user on the target material in real time by using a buried point associated with the target material to evaluate the operation of the target user on the target material, and whether a preset opening condition corresponding to a target chat group is met, and obtains a current monitoring result, so as to determine whether the target user needs to be pulled into the target chat group according to the current monitoring result, so that the target user makes a real-time comment in the target chat group, and the real-time performance of the comment made by the target user is improved.
As an example, in step S203, when the server monitors in real time that the current monitoring result of the target user operating the target material satisfies the opening condition of the target chat group, the server determines that the estimated target user satisfies the group entering condition for entering the target chat group, and at this time, the server may control the client to display an intention button corresponding to the target chat group, where the intention button appears on the current page, so that the target user may autonomously operate to determine whether to join the target chat group, so as to perform real-time evaluation on the target chat group, expand a social link for chatting with other users in the target chat group, and facilitate social convenience. In this example, the intent buttons for the target chat group include an affirmative intent button and a negative intent button, which correspond to the affirmative intent to join the group and the negative intent to join the group, respectively. The positive affiliation intent refers to an intent created by the target user clicking a positive intent button. The negative grouping intention refers to an intention that the target user feels by clicking a negative intention button.
As an example, in step S204, the server may receive a target intention formed by the target user operating an intention button corresponding to the target chat group floating out of the current page, where the target intention may be an affirmative join group intention formed by the target user operating the affirmative intention button, or may be a negative join group intention formed by the target user operating the negative intention button, so as to ensure the autonomy of whether the target user joins the target chat group, so as to meet the user requirement.
As an example, in step S205, when receiving that the target intent formed by the target user operating the intent button corresponding to the target chat group is a positive intent to enter the group, the server indicates that the target user intentionally joins the target chat group corresponding to the target material, so that the target user can be added to the target chat group, so that the target user can make a real-time comment on the target chat group, thereby ensuring real-time performance of the target user in commenting the target material, meeting the demand and desire of the target user in instant messaging, facilitating social link transmission corresponding to the target material, and ensuring social convenience of the target user in performing social contact based on the commonly interested target material.
In the instant messaging method based on the target material provided by the embodiment, the current monitoring result of the target user operating the target material is monitored in real time, when the current monitoring result meets the opening condition of the target chat group, it is indicated that the target user is possible to comment on the target material in real time, at this time, the current page is controlled to display an intention button corresponding to the pre-created target chat group, and the probability of successfully pulling the target user into the target chat group according to the objective operation of the target user is ensured; only when the target intention formed by the target user based on the intention button of the target chat group is the positive group-entering intention, the target user is pulled into the target chat group, so that the target user can comment on the target chat group in real time, the autonomy and the real-time property of the target user for commenting the target material are guaranteed, the demand and the desire of the target user for instant messaging are met, social link transmission corresponding to the target material is facilitated, and the social convenience of the target user based on the commonly interested target material is guaranteed.
In an embodiment, as shown in fig. 3, the step S202 of monitoring a current monitoring result of the target user performing an operation on the target material includes:
s301: monitoring the current browsing duration of a target user for browsing a target material;
s302: if the current browsing duration is greater than the target duration threshold, acquiring a current monitoring result meeting an opening condition corresponding to the target chat group;
s302: and if the current browsing duration is not greater than the target duration threshold, acquiring a current monitoring result which does not meet the starting condition corresponding to the target chat group.
The current browsing duration refers to the duration counted at the current time of the system for the target user to browse the target material. The target duration threshold is a threshold preset by the system for evaluating whether the browsing duration reaches a longer standard.
As an example, in step S301, when the server controls the current page to display the target material, the server records, in real time, the browsing start time when the target user opens the target material by using the buried point associated with the target material; and determining the time difference between the current time and the browsing starting time of the system as the current browsing time length for the target user to browse the target material so as to ensure the real-time performance of the calculation of the current browsing time length.
As an example, in step S302, after monitoring the current browsing duration of the target material browsed by the target user in real time, the server may compare the current browsing duration with a target duration threshold preset by the system, and if the current browsing duration is greater than the target duration threshold, the current browsing duration of the target material browsed by the target user is described to reach a preset longer standard, and it is considered that the target material browsed by the target user is longer, and the target material is likely to be instantly reviewed, so that the current monitoring result meeting the opening condition corresponding to the target chat group is obtained, which is helpful for ensuring the accuracy and objectivity of the current monitoring result.
As an example, in step S303, after monitoring, in real time, a current browsing duration of the target user browsing the target material, the server may compare the current browsing duration with a target duration threshold preset by the system, and if the current browsing duration is not greater than the target duration threshold, it indicates that the current browsing duration of the target user browsing the target material does not meet a preset longer standard, and it is considered that the time for the target user to browse the target material is shorter, and it is possible that the target material of the current page is pushed away for the target user by mistake, or it is possible that the target material is not interested by the target user, and the probability of instantly commenting the target material is very small, so that the current monitoring result that does not meet the opening condition corresponding to the target chat group is obtained, which is beneficial to ensuring the accuracy and objectivity of the current monitoring result.
In an embodiment, as shown in fig. 4, step S302, namely, if the current browsing duration is greater than the target duration threshold, acquiring the current monitoring result meeting the opening condition corresponding to the target chat group, includes:
s401: if the current browsing duration is greater than the target duration threshold, monitoring whether the current operation of the target user on the target material is effective operation;
s402: if the current operation of the target user on the target material is effective, acquiring a current monitoring result meeting the opening condition corresponding to the target chat group;
s403: and if the current operation of the target user on the target material is not effective, acquiring the current monitoring result which does not meet the opening condition corresponding to the target chat group.
The current operation of the target user on the target material refers to the operation of the target user on the target material from the browsing start time to the current time of the system, and the current operation may be the operation of playing, fast forwarding or rewinding the target material on the current page. The effective operation is an operation which is preset by the system and is used for evaluating whether effective control on the target material is achieved.
As an example, in step S401, when the current browsing duration of the target material browsed by the target user is greater than the target duration threshold, the server determines that the target material is displayed on the current page of the client for a long time, at this time, the target material may be displayed on the current page of the client, but the target user does not pay attention to the target material.
As an example, in step S402, when the current operation performed by the target user on the target material is an effective operation, for example, the target user performs an effective operation that affects the playing progress of the target material, such as fast forward or backward operation on the target material, the server may determine that the target user pays attention to the target material, and the current browsing duration of the paid attention to the target material reaches a longer standard, and may possibly comment the target material immediately.
As an example, in step S403, when the current operation performed by the target user on the target material is not an effective operation, for example, after the target user opens the target material, the current operation monitored by the server on the target material is null, that is, no effective operation is performed on the target material, and it is very likely that the target user does not pay attention to the target material, but the target material is always displayed on the current page, at this time, the target material on the current page may be opened for the target user through an incorrect operation, or the target material may not be interested by the target user, and the probability of instantly commenting the target material is very small, so that the current monitoring result that does not satisfy the opening condition corresponding to the target chat group is obtained, which is beneficial to ensuring the accuracy and objectivity of the current monitoring result.
In an embodiment, as shown in fig. 5, the step S202 of monitoring a current monitoring result of the target user operating the target material includes:
s501: monitoring whether a target user carries out comment operation in a comment area corresponding to the target material;
s502: if the target user carries out comment operation in a comment area corresponding to the target material, acquiring a current monitoring result meeting an opening condition corresponding to the target chat group;
s503: and if the target user does not comment in the comment area corresponding to the target material, acquiring the current monitoring result which does not meet the opening condition corresponding to the target chat group.
And the comment area corresponding to the target material is a preset area for a target user to comment.
As an example, in step S501, when the server controls the current page to display the target material, it needs to monitor in real time whether the target user performs a comment operation in a comment area corresponding to the target material, so as to determine whether the target user pays attention to the target material, and whether there is a demand for performing an instant comment on the target material.
As an example, in step S502, when it is monitored that the target user performs a comment operation in a comment area corresponding to the target material, the server may determine that the target user pays much attention to the target material, and has a large demand and desire for immediate comment on the target material, and may obtain a current monitoring result meeting an opening condition corresponding to the target chat group, which is helpful to ensure accuracy of the current monitoring result.
As an example, in step S503, when it is monitored that the target user does not comment in the comment area corresponding to the target material, the server determines that the attention of the target user to the target material has not yet reached the evaluation standard of a greater attention, and cannot determine the demand and desire for the target material to comment immediately, and can obtain the current monitoring result that does not satisfy the opening condition corresponding to the target chat group, which is helpful to ensure the accuracy of the current monitoring result, so as to avoid directly displaying the intention button corresponding to the target chat group when the target user does not have the demand for commenting immediately on the target material, and thus affecting the use experience of the target user.
In one embodiment, as shown in fig. 6, after step S205, that is, after pulling the target user into the target chat group, the method for instant messaging based on target material further comprises:
s601: monitoring the current activity of the target chat group;
s602: and if the current activity is greater than the activity threshold, executing a real-time recommendation strategy, and pushing the associated materials to the target chat group.
The current activity level refers to the activity level of the system at the current time statistics. The activity threshold is a preset threshold used to evaluate whether a more active criterion is reached.
As an example, in step S601, the server needs to monitor the current activity level corresponding to the target chat group in real time, so as to perform different processing strategies according to the current activity level. In this example, the server may count, in real time, the speaking times of all target users in the target chat group in a period of time before the current time of the system, count the target number corresponding to all target users in the target chat group, and comprehensively calculate the current activity in the target chat group according to the speaking times and the target number. For example, the current activity may be determined according to a quotient of the number of speaking times and the target number, or the current activity corresponding to the number of speaking times and the target number may be determined by performing other calculations.
The real-time recommendation strategy refers to a strategy for recommending the associated materials to the target chat group in real time. The associated material is other material associated with the target material and may also be other material associated with the target chat group.
As an example, in step S602, after monitoring the current activity corresponding to the target chat group, the server may compare the current activity with an activity threshold preset by the system; if the current activity is greater than the activity threshold, the target chat group corresponding to the target material is considered to be active at present, a real-time recommendation strategy can be executed, and the associated material can be pushed to the target chat group in real time, so that the active target user in the target chat group can receive the associated material in real time, and the push pertinence and the real-time performance of the associated material can be improved.
In one embodiment, as shown in fig. 7, step S602, executing a real-time recommendation policy, and pushing associated materials to the target chat group, includes:
s701: acquiring target group attributes corresponding to the target chat groups;
s702: inquiring a system database according to the target group attribute corresponding to the target chat group to obtain associated materials corresponding to the target group attribute;
s703: and pushing the associated materials to the target chat group.
The target group attribute refers to a group attribute corresponding to the target chat group.
As an example, in step S701, the server may obtain material attributes corresponding to the target material, and determine the material attributes as target group attributes corresponding to the target chat group, where the material attributes may be understood as attributes of the target material. For example, if the target material is a sports material, the material attribute corresponding to the target material is a sports attribute, and correspondingly, the target group attribute of the target chat group is also a sports attribute, so as to ensure the acquisition efficiency of the target group attribute of the target chat group.
As an example, in step S702, after determining the target group attribute corresponding to the target chat group, the server may query the system database according to the target group attribute corresponding to the target chat group, and determine other materials associated with the target group attribute as associated materials. For example, when the target group attribute of the target chat group is a sports attribute, other sports material matched with the sports attribute may be determined as an associated material corresponding to the target group attribute, so as to ensure the acquisition efficiency of the associated material.
As an example, in step S703, after determining the associated material corresponding to the attribute of the target group, the server may push the associated material to the target chat group, so that a target user that is more active in the target chat group may receive the associated material in real time, which is beneficial to improving the pertinence and the real-time property of pushing the associated material.
In an embodiment, as shown in fig. 8, the step S701 of acquiring the target group attribute corresponding to the target chat group includes:
s801: acquiring user portrait data of all target users in a target chat group, wherein each user portrait data comprises portrait attributes;
s802: and performing cluster analysis on portrait attributes corresponding to all user portrait data to determine target group attributes corresponding to the target chat group.
The user portrait data is pre-recorded portrait data corresponding to each target user. As an example, each user representation data includes at least one representation attribute, for example, where the user representation data includes a correlation to interest, the representation attribute may be a sports-type attribute, a travel-type attribute, a shopping-type attribute, or other attribute.
As an example, in step S801, in the process of analyzing and acquiring the target group attribute corresponding to the target chat group, the server may acquire user profile data corresponding to all target users in the target chat group, where each user profile data corresponds to at least one profile attribute, so as to determine a common interest of all target users in the target chat group according to all profile attributes corresponding to all target users, and to subsequently determine the target group attribute corresponding to its target chat group.
As an example, in step S802, after obtaining all portrait attributes corresponding to all target users in the target chat group, the server may perform cluster analysis on all portrait attributes corresponding to all target users by using a clustering algorithm to determine a portrait attribute with a higher common attention of all target users in the target chat group, and determine the portrait attribute as a target group attribute corresponding to the target chat group. For example, in shopping attribute portrait attributes such as sports attribute and tourism attribute corresponding to all target users, 70% of the common interests of the target users are sports attribute, 25% of the common interests of the target users are tourism attribute, and 20% of the common interests of the target users are shopping attribute.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.
In one embodiment, an instant messaging device based on target materials is provided, and the instant messaging device based on target materials corresponds to the instant messaging method based on target materials in the embodiment one to one. As shown in fig. 9, the target material-based instant messaging device includes a target material display module 901, a current monitoring result listening module 902, an intention button display module 903, a target intention receiving module 904 and a target user affiliation module 905. The functional modules are explained in detail as follows:
a target material display module 901, configured to display target materials on a current page, where each target material corresponds to a target chat group;
a current monitoring result monitoring module 902, configured to monitor a current monitoring result of an operation performed on a target material by a target user;
an intention button display module 903, configured to display an intention button corresponding to the target chat group if the current monitoring result meets the opening condition of the target chat group;
a target intention receiving module 904 for receiving a target intention formed by the target user based on the intention button;
the target user joining module 905 is configured to pull the target user into the target chat group if the target intent is a positive joining intent.
In an embodiment, the current monitoring result listening module 902 includes:
the current browsing duration acquisition unit is used for monitoring the current browsing duration of the target user for browsing the target material;
the first time length monitoring processing unit is used for acquiring a current monitoring result meeting the starting condition corresponding to the target chat group if the current browsing time length is greater than the target time length threshold;
and the second duration monitoring processing unit is used for acquiring the current monitoring result which does not meet the starting condition corresponding to the target chat group if the current browsing duration is not greater than the target duration threshold.
In one embodiment, the first time duration snoop processing unit includes:
the effective operation judging subunit is used for monitoring whether the current operation of the target user on the target material is an effective operation or not if the current browsing duration is greater than the target duration threshold;
the first operation monitoring subunit is used for acquiring a current monitoring result meeting the starting condition corresponding to the target chat group if the current operation of the target user on the target material is effective operation;
and the second operation monitoring subunit is used for acquiring a current monitoring result which does not meet the starting condition corresponding to the target chat group if the current operation of the target user on the target material is not effective.
In an embodiment, the current monitoring result listening module 902 includes:
the comment operation monitoring unit is used for monitoring whether a target user carries out comment operation in a comment area corresponding to the target material;
the first comment processing unit is used for acquiring a current monitoring result meeting the opening condition corresponding to the target chat group if the target user carries out comment operation in a comment area corresponding to the target material;
and the second comment processing unit is used for acquiring the current monitoring result which does not meet the opening condition corresponding to the target chat group if the target user does not perform comment operation in the comment area corresponding to the target material.
In one embodiment, the instant messaging device based on the target material further comprises:
the current activity obtaining module is used for monitoring the current activity of the target chat group;
and the associated material pushing module is used for executing a real-time recommendation strategy and pushing the associated materials to the target chat group if the current activity is greater than the activity threshold.
In one embodiment, the associated material pushing module includes:
a target group attribute obtaining unit, configured to obtain a target group attribute corresponding to a target chat group;
the associated material acquisition unit is used for inquiring the system database according to the target group attribute corresponding to the target chat group and acquiring the associated material corresponding to the target group attribute;
and the associated material pushing unit is used for pushing the associated material to the target chat group.
In one embodiment, the target group attribute obtaining unit includes:
a portrait data acquisition subunit, configured to acquire user portrait data of all target users in a target chat group, where each user portrait data includes a portrait attribute;
and the portrait data clustering subunit is used for performing clustering analysis on portrait attributes corresponding to all the user portrait data and determining a target group attribute corresponding to the target chat group.
For the specific definition of the instant messaging device based on the target material, the above definition of the instant messaging method based on the target material can be referred to, and the detailed description is omitted here. The modules in the instant communication device based on the target materials can be wholly or partially realized by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent of a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a server, and the internal structure thereof may be as shown in fig. 10. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the computer device is used to store data employed or generated during the execution of the instant messaging method based on the target material. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of instant messaging based on target material.
In an embodiment, a computer device is provided, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the processor implements the instant messaging method based on the target material in the foregoing embodiments, for example, S201 to S205 shown in fig. 2, or fig. 3 to 8, which are not described herein again to avoid repetition. Alternatively, the processor implements the functions of each module/unit in the embodiment of the instant messaging device based on the target material when executing the computer program, for example, the functions of the target material display module 901, the current monitoring result monitoring module 902, the intention button display module 903, the target intention receiving module 904, and the target user group entering module 905 shown in fig. 9, and are not described herein again to avoid repetition.
In an embodiment, a computer-readable storage medium is provided, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the method for instant messaging based on target materials in the foregoing embodiments is implemented, for example, S201 to S205 shown in fig. 2, or shown in fig. 3 to fig. 8, which is not described herein again to avoid repetition. Alternatively, the computer program is executed by the processor to implement the functions of the modules/units in the embodiment of the instant messaging device based on the target material, such as the functions of the target material displaying module 901, the current monitoring result monitoring module 902, the intention button displaying module 903, the target intention receiving module 904, and the target user clustering module 905 shown in fig. 9, which are not described herein again to avoid repetition.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the embodiments of the present invention, and they should be construed as being included therein.

Claims (10)

1. An instant messaging method based on target materials, characterized by comprising:
displaying target materials on a current page, wherein each target material corresponds to a target chat group;
monitoring a current monitoring result of the target user operating the target material;
if the current monitoring result meets the opening condition of the target chat group, displaying an intention button corresponding to the target chat group;
receiving a target intention formed by a target user based on the intention button;
and if the target intention is a positive group-entering intention, pulling the target user into the target chat group.
2. The method for instant messaging based on target material according to claim 1, wherein the monitoring the current monitoring result of the operation of the target user on the target material comprises:
monitoring the current browsing duration of the target user for browsing the target material;
if the current browsing duration is greater than a target duration threshold, acquiring a current monitoring result meeting an opening condition corresponding to the target chat group;
and if the current browsing duration is not greater than the target duration threshold, acquiring a current monitoring result which does not meet the starting condition corresponding to the target chat group.
3. The method according to claim 2, wherein if the current browsing duration is greater than the target duration threshold, obtaining the current monitoring result that satisfies the opening condition corresponding to the target chat group comprises:
if the current browsing duration is larger than a target duration threshold, monitoring whether the current operation of the target user on the target material is effective operation;
if the current operation of the target user on the target material is effective operation, acquiring a current monitoring result meeting the opening condition corresponding to the target chat group;
and if the current operation of the target user on the target material is not effective, acquiring the current monitoring result which does not meet the opening condition corresponding to the target chat group.
4. The method for instant messaging based on target material according to claim 1, wherein the monitoring the current monitoring result of the target user operating the target material comprises:
monitoring whether a target user carries out comment operation in a comment area corresponding to the target material;
if the target user carries out comment operation in the comment area corresponding to the target material, acquiring a current monitoring result meeting the opening condition corresponding to the target chat group;
and if the target user does not comment in the comment area corresponding to the target material, acquiring the current monitoring result which does not meet the opening condition corresponding to the target chat group.
5. A method for targeted material based instant messaging as recited in claim 1, wherein after the pulling the targeted user into the targeted chat group, the method for targeted material based instant messaging further comprises:
monitoring the current activity of the target chat group;
and if the current activity is greater than the activity threshold, executing a real-time recommendation strategy, and pushing the associated materials to the target chat group.
6. The method of claim 5, wherein said executing a real-time recommendation policy to push associated material to said target chat group comprises:
acquiring a target group attribute corresponding to the target chat group;
inquiring a system database according to the target group attribute corresponding to the target chat group to obtain associated materials corresponding to the target group attribute;
and pushing the associated materials to the target chat group.
7. The method of claim 6, wherein said obtaining a target group attribute corresponding to said target chat group comprises:
acquiring user portrait data of all target users in the target chat group, wherein each user portrait data comprises portrait attributes;
and performing cluster analysis on portrait attributes corresponding to all user portrait data, and determining a target group attribute corresponding to the target chat group.
8. An instant messaging device based on targeted material, comprising:
the target material display module is used for displaying target materials on a current page, and each target material corresponds to a target chat group;
the current monitoring result monitoring module is used for monitoring the current monitoring result of the target user operating the target material;
the intention button display module is used for displaying an intention button corresponding to the target chat group if the current monitoring result meets the opening condition of the target chat group;
the intention receiving module is used for receiving the intention of the target user based on the intention button;
and the target user group entering module is used for pulling the target user into the target chat group if the target intention is a positive group entering intention.
9. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor implements the target material-based instant messaging method according to any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the target material-based instant messaging method according to any one of claims 1 to 7.
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