CN114155011A - iBeacon-based media delivery system and method - Google Patents
iBeacon-based media delivery system and method Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
- B66B3/002—Indicators
- B66B3/008—Displaying information not related to the elevator, e.g. weather, publicity, internet or TV
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
- G06F21/31—User authentication
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
- G06F21/31—User authentication
- G06F21/32—User authentication using biometric data, e.g. fingerprints, iris scans or voiceprints
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2218/00—Aspects of pattern recognition specially adapted for signal processing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2250/00—Details of telephonic subscriber devices
- H04M2250/12—Details of telephonic subscriber devices including a sensor for measuring a physical value, e.g. temperature or motion
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Abstract
The invention relates to a media delivery system and a method based on iBeacon, which comprises a multimedia projection device, an iBeacon device, an intelligent terminal and a communication management platform, wherein the intelligent terminal is connected with the iBeacon device, and the communication management platform is respectively connected with the intelligent terminal and the multimedia projection device; the iBeacon device is preset with an ID, and device information of the multimedia projection device and the ID are associated and bound through a communication management platform; the iBeacon-based media delivery system and the iBeacon-based media delivery method are applied to a multimedia projection device in an elevator car, and the iBeacon device sends signals and identifies the signals to realize multi-terminal interaction, so that a user can accurately deliver multimedia pictures or advertisements to improve the advertisement reaching effect.
Description
Technical Field
The invention belongs to the technical field of advertisement media, and particularly relates to a media delivery system and method based on iBeacon.
Background
Advertisement (advertisement) means advertisement, which means informing the general public of a certain event or a certain thing, and has broad and narrow meaning. The generalized advertisement refers to an advertisement which is not aimed at profit, such as enlightenment, declaration and the like in the aspects of education, culture, municipal administration, social groups and the like. The narrow-sense advertisement refers to a marketing behavior, i.e. commercial advertisement, which is a means for business enterprises to distribute goods or services to consumers or users through advertisement media in a pay-for-sale manner.
In the related art, with the rapid development of mobile networks, more and more advertisement developers often play advertisements on display terminals in shopping malls and elevators in order to realize the popularization of advertisements, so that users can conveniently visit shopping malls in shopping malls or place advertisements when taking elevators, and if the users see favorite commodity advertisements, the users leave the shopping malls for a time reason, the advertisements cannot be continuously seen, and the commodity information is missed, so that the advertisement reaching rate is low and the conversion rate is low. In addition, the traditional application scenario of interaction between the projection device and the mobile phone terminal requires a user to install a specific app related to the projection device, which causes a user to have a troublesome operation, and often causes the user to give up, and at the same time, the advertisement reaching rate and the conversion rate are low.
Disclosure of Invention
In view of the above, the present invention provides a media delivery system and method based on iBeacon to overcome the defects in the prior art, so as to solve the problems of the prior art that the user has a lot of troubles due to downloading APP, and the advertisement reach rate and the conversion rate are low.
In order to achieve the purpose, the invention adopts the following technical scheme: an iBeacon-based media delivery system, comprising: the intelligent terminal is connected with the iBeacon device, and the communication management platform is respectively connected with the intelligent terminal and the multimedia projection device; the iBeacon device is preset with an ID, and device information of the multimedia projection device and the ID are associated and bound through a communication management platform;
the multimedia projection device is used for acquiring multimedia videos or pictures stored by the communication management platform;
the iBeacon device is used for transmitting an ID signal;
the intelligent terminal is used for receiving the ID signal transmitted by the iBeacon device and sending the ID signal to the communication management platform;
the communication management platform is used for receiving an ID signal and user information, acquiring a multimedia projection device associated with the ID signal according to the ID signal, and delivering advertisement information to the multimedia projection device according to the user information.
Further, the ID is unique.
Furthermore, the intelligent terminal is provided with an APP, and the APP is provided with an sdk toolkit;
the sdk toolkit is used to identify the ID signal transmitted by the iBeacon device.
Further, the intelligent terminal further comprises:
and the registration login module is used for registering and logging in the intelligent terminal by the user through the identity card information and the head portrait information.
Further, the user information includes: gender, age, head portrait.
Further, the iBeacon device and the multimedia projection device are respectively and independently arranged.
Further, the iBeacon device is arranged on the multimedia projection device.
Further, the intelligent terminal adopts one or a combination of the following terminals:
smart phones, tablet computers, smart watches.
The embodiment of the application provides a media delivery method based on iBeacon, which comprises the following steps:
presetting an ID in the iBeacon device, and performing association binding on device information of the multimedia projection device and the ID through a communication management platform;
the multimedia projection device acquires a multimedia video or picture stored by the communication management platform;
the iBeacon device transmits an ID signal;
the intelligent terminal receives the ID signal transmitted by the iBeacon device and sends the ID signal to a communication management platform;
the communication management platform is used for receiving the ID signal and the user information, acquiring the multimedia projection device associated with the ID signal according to the ID signal, and projecting the advertisement information to the multimedia projection device according to the user information.
Further, the ID is unique.
By adopting the technical scheme, the invention can achieve the following beneficial effects:
the invention provides a media delivery system and a media delivery method based on iBeacon, which are applied to an independent device and a communication management platform for enabling multimedia projection and a user to communicate with each other in an elevator car.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without any creative effort.
Fig. 1 is a schematic structural diagram of a media delivery system based on iBeacon according to the present invention;
fig. 2 is another schematic structural diagram of a media delivery system based on iBeacon according to the present invention;
fig. 3 is a schematic step diagram of a media delivery method based on iBeacon according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present invention.
A specific iBeacon-based media delivery system and method provided in the embodiments of the present application will be described with reference to the accompanying drawings.
As shown in fig. 1, the iBeacon-based media delivery system and method provided in the embodiment of the present application include an iBeacon device 1, a multimedia projection device 2, an intelligent terminal 3, and a communication management platform 4, where the intelligent terminal 3 is connected to the iBeacon device 1, and the communication management platform 4 is connected to the intelligent terminal 3 and the multimedia projection device 2, respectively; the iBeacon device 1 is preset with an ID, and the device information of the multimedia projection device 2 and the ID are associated and bound through a communication management platform 4;
the multimedia projection device 2 is used for acquiring multimedia videos or pictures stored by the communication management platform 4;
the iBeacon device 1 is used for transmitting an ID signal;
the intelligent terminal 3 is used for receiving the ID signal transmitted by the iBeacon device 1 and sending the ID signal to the communication management platform 4;
the communication management platform 4 is configured to receive an ID signal and user information, acquire the multimedia projection apparatus 2 associated with the ID signal according to the ID signal, and deliver advertisement information to the multimedia projection apparatus 2 according to the user information.
The iBeacon-based media delivery system and method have the working principle that: as shown in fig. 2, in the system provided by the present application, when leaving the factory, the iBeacon device 1 and the multimedia projection device 2 are uniquely associated and bound through the communication management platform 4, specifically, an ID is set in the iBeacon device 1, the iBeacon device 1 is started after leaving the factory, the ID signal is released by the iBeacon device 1, a user opens a mobile app in an elevator car to monitor the unique identification signal released by the iBeacon device 1, the obtained unique signal is transmitted back to the communication management platform 4 through the mobile app, the multimedia projection device 2 and playing content information near the current user can be obtained, and the communication management platform 4 combines big data, a user portrait and a shopping platform, and a multimedia picture or an advertisement can be accurately placed for the user to improve the access effect of the advertisement. The utility model provides a media delivery system based on iBeacon can use in the elevator car, also can use in the market.
Preferably, the ID is unique. So that the communication management platform 4 can find the uniquely bound multimedia projection apparatus 2 after acquiring the ID, thereby delivering the video or picture of the advertisement to the multimedia projection apparatus 2.
In some embodiments, the intelligent terminal 3 is provided with an APP, and the APP is provided with sdk toolkit;
the sdk kit is used to identify the ID signal transmitted by the iBeacon device 1.
Preferably, the intelligent terminal 3 adopts one or a combination of the following terminals:
smart phones, tablet computers, smart watches.
Specifically, for example, when the smart terminal 3 is a mobile phone, when a mobile phone app accessed to sdk is within 11 meters of the iBeacon device, the mobile phone app can acquire the ID signal of the iBeacon device 1. The communication management platform 4 can be associated with the multimedia projection device 2 bound with the communication management platform through an ID signal transmitted back by the mobile phone terminal, and can push multimedia image pictures suitable for users to the multimedia projection in time after the users are accurately analyzed, so that the closed loop from the iBeacon device 1 to the mobile phone terminal to the communication management platform 4 and then to the multimedia projection device 2 is completed.
Sdk is a kit provided to a third party company for implementing a certain function of a product. Functions of identifying the mobile phone and the iBeacon, communicating with the communication management platform 4 and the like are integrated into the tool kit sdk, the mobile phone app integrates the sdk tool kit into the app, and the mobile phone app can acquire the iBeacon signal during running.
The iBeacon device 1 keeps the state of a sustained release signal after being turned on, the signal can be captured by an app integrated with sdk within the range of 11 meters of the iBeacon device, and the signal release range can be controlled by the communication management platform 4.
In some embodiments, the intelligent terminal 3 further includes:
and the registration login module is used for registering and logging in the intelligent terminal 3 by the user according to the identity card information and the head portrait information.
Specifically, the APP is arranged in the intelligent terminal 3, the user needs to register when the APP is used for the first time, and the registration needs to be carried out by using the real identity to ensure that the obtained user information is the real information. And then the user can directly log in when using the APP again.
Preferably, the user information includes: gender, age, head portrait.
Specifically, after obtaining the user information and after the user agrees, the communication management platform 4 may also obtain the shopping information in the shopping platform in the mobile phone of the user to analyze the shopping preference of the user, and then deliver the relevant advertisement video or advertisement picture to the multimedia projection apparatus 2 according to the preference of the user.
In some embodiments, the iBeacon device 1 and the multimedia projection device 2 are independently installed.
Preferably, the iBeacon device 1 is arranged on the multimedia projection device 2. Specifically, the iBeacon device 1 is disposed outside the multimedia projection device 2.
In this application, the iBeacon device 1 is not integrated inside the multimedia projection device 2 with the mode that the mount id bound and the multimedia projection device 2 cooperate, and the plug outage is not influenced.
An embodiment of the present application provides a media delivery method based on iBeacon, as shown in fig. 3, including:
s301, an ID is preset in the iBeacon device 1, and device information of the multimedia projection device 2 and the ID are associated and bound through the communication management platform 4;
s302, the multimedia projection device 2 obtains a multimedia video or picture stored by the communication management platform 4;
s303, the iBeacon device 1 transmits an ID signal;
s304, the intelligent terminal 3 receives the ID signal transmitted by the iBeacon device 1 and sends the ID signal to the communication management platform 4;
s305, the communication management platform 4 is configured to receive an ID signal and user information, obtain the multimedia projection apparatus 2 associated with the ID signal according to the ID signal, and deliver advertisement information to the multimedia projection apparatus 2 according to the user information.
Specifically, when leaving the factory, an ID is preset in the iBeacon device 1, and device information of the multimedia projection device 2 and the ID are associated and bound through the communication management platform 4; the multimedia projection device 2 acquires a multimedia video or picture stored by the communication management platform 4; the iBeacon device 1 transmits an ID signal; the intelligent terminal 3 receives the ID signal transmitted by the iBeacon device 1 and sends the ID signal to the communication management platform 4; the communication management platform 4 is configured to receive an ID signal and user information, acquire the multimedia projection apparatus 2 associated with the ID signal according to the ID signal, and deliver advertisement information to the multimedia projection apparatus 2 according to the user information.
The iBeacon-based media delivery method provided by the application does not need to install a specific APP related to the multimedia projection device 2, and is simple to operate. Meanwhile, multimedia image pictures suitable for the user are timely pushed to the multimedia projection device 2 after the user is accurately analyzed, and the advertisement touch effect is improved.
To sum up, the present invention provides a media delivery system and method based on iBeacon, and the present invention includes: the intelligent terminal is connected with the iBeacon device, and the communication management platform is respectively connected with the intelligent terminal and the multimedia projection device; the iBeacon device is preset with an ID, and device information and the ID of the multimedia projection device are associated and bound through a communication management platform; the multimedia projection device is used for acquiring multimedia videos or pictures stored by the communication management platform; the iBeacon device is used for transmitting an ID signal; the intelligent terminal is used for receiving the ID signal transmitted by the iBeacon device and sending the ID signal to the communication management platform; the communication management platform is used for receiving the ID signal and the user information, acquiring the multimedia projection device associated with the ID signal according to the ID signal, and delivering the advertisement information to the multimedia projection device according to the user information. This application has avoided the user to need download the APP relevant with multimedia projection arrangement, and easy operation is convenient, has promoted the touching of advertisement to this user's accurate input multimedia picture or advertisement simultaneously and has reached the effect.
It is to be understood that the system embodiments provided above correspond to the method embodiments described above, and corresponding specific contents may be referred to each other, which are not described herein again.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. An iBeacon-based media delivery system, comprising: the intelligent terminal is connected with the iBeacon device, and the communication management platform is respectively connected with the intelligent terminal and the multimedia projection device; the iBeacon device is preset with an ID, and device information of the multimedia projection device and the ID are associated and bound through a communication management platform;
the multimedia projection device is used for acquiring multimedia videos or pictures stored by the communication management platform;
the iBeacon device is used for transmitting an ID signal;
the intelligent terminal is used for receiving the ID signal transmitted by the iBeacon device and sending the ID signal to the communication management platform;
the communication management platform is used for receiving an ID signal and user information, acquiring a multimedia projection device associated with the ID signal according to the ID signal, and delivering advertisement information to the multimedia projection device according to the user information.
2. The iBeacon-based media delivery system of claim 1,
the ID is unique.
3. The iBeacon-based media delivery system according to claim 1, wherein the intelligent terminal is provided with an APP, and the APP is provided with sdk toolkit;
the sdk toolkit is used to identify the ID signal transmitted by the iBeacon device.
4. The iBeacon-based media delivery system according to claim 3, wherein the intelligent terminal further comprises:
and the registration login module is used for registering and logging in the intelligent terminal by the user through the identity card information and the head portrait information.
5. The iBeacon-based media delivery system of claim 1,
the user information includes: gender, age, head portrait.
6. The iBeacon-based media delivery system of claim 1,
the iBeacon device with the multimedia projection device independently sets up respectively.
7. The iBeacon-based media delivery system of claim 1,
the iBeacon device is arranged on the multimedia projection device.
8. The iBeacon-based media delivery system according to claim 1, wherein the intelligent terminal employs one or a combination of the following terminals:
smart phones, tablet computers, smart watches.
9. A media delivery method based on iBeacon is characterized by comprising the following steps:
presetting an ID in the iBeacon device, and performing association binding on device information of the multimedia projection device and the ID through a communication management platform;
the multimedia projection device acquires a multimedia video or picture stored by the communication management platform;
the iBeacon device transmits an ID signal;
the intelligent terminal receives the ID signal transmitted by the iBeacon device and sends the ID signal to a communication management platform;
the communication management platform is used for receiving an ID signal and user information, acquiring a multimedia projection device associated with the ID signal according to the ID signal, and delivering advertisement information to the multimedia projection device according to the user information.
10. The iBeacon-based media delivery method according to claim 9,
the ID is unique.
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2020
- 2020-08-18 CN CN202010829509.2A patent/CN114155011A/en active Pending
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| US20080027813A1 (en) * | 2006-07-27 | 2008-01-31 | Sharp Kabushiki Kaisha | Apparatus and method and computer program product for distributing advertisement |
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