CN114077990A

CN114077990A - User portrait acquisition method, device, equipment and computer storage medium

Info

Publication number: CN114077990A
Application number: CN202010804844.7A
Authority: CN
Inventors: 涂奎; 刘杰; 曾繁荣
Original assignee: China Mobile Communications Group Co Ltd; China Mobile Shanghai ICT Co Ltd; CM Intelligent Mobility Network Co Ltd
Current assignee: China Mobile Communications Group Co Ltd; China Mobile Shanghai ICT Co Ltd; CM Intelligent Mobility Network Co Ltd
Priority date: 2020-08-12
Filing date: 2020-08-12
Publication date: 2022-02-22

Abstract

The embodiment of the invention provides a user portrait acquisition method, a user portrait acquisition device, user portrait acquisition equipment and a computer storage medium. The method is applied to a service area management platform and comprises the following steps: receiving vehicle information sent by at least one vehicle terminal; determining vehicles arriving at least one service area in a preset time period according to vehicle information sent by a vehicle terminal to obtain vehicle statistical information; sending vehicle statistical information to a comprehensive management platform so that the comprehensive management platform can obtain user portrait statistical information corresponding to the vehicle statistical information according to the vehicle statistical information, wherein the user portrait statistical information comprises user portrait information corresponding to at least one service area; receiving user portrait statistical information sent by a comprehensive management platform; and sending user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information. The embodiment of the invention has better timeliness and can better assist the service area to provide more accurate service.

Description

User portrait acquisition method, device, equipment and computer storage medium

Technical Field

The invention belongs to the field of user portrait, and particularly relates to a user portrait acquisition method, a user portrait acquisition device, user portrait acquisition equipment and a computer storage medium.

Background

With the development of the expressway, a service area of the expressway is used as a supporting facility of the expressway, so that services such as rest places, parking lots, public toilets, gas stations, vehicle maintenance, catering, shopping and the like are provided for drivers and passengers, and convenience in life and work is provided for the drivers and passengers.

In order to enable a service area to provide services more accurately, one of the commonly used schemes at present is to analyze big data of users under a base station within the service area, obtain portrait characteristics of users entering the service area in real time, and provide services according to the characteristics of the users. However, due to the fact that the mobility of users on the highway is high, and the traveling regularity of the users is not strong, the portrait characteristics of the users obtained after the users enter the service area by adopting the scheme are likely to be that the users leave the service area before the portrait characteristics of the users are obtained, and therefore the existing technical scheme is low in timeliness and has no practicability.

Disclosure of Invention

The embodiment of the invention provides a user portrait acquisition method, a user portrait acquisition device, user portrait acquisition equipment and a computer storage medium, which have better timeliness and can better assist a service area to provide more accurate service.

In a first aspect, an embodiment of the present invention provides a user portrait obtaining method, where the method is applied to a service area management platform, and the method includes:

receiving vehicle information sent by at least one vehicle terminal;

determining vehicles arriving at least one service area in a preset time period according to vehicle information sent by a vehicle terminal to obtain vehicle statistical information;

sending vehicle statistical information to a comprehensive management platform so that the comprehensive management platform can obtain user portrait statistical information corresponding to the vehicle statistical information according to the vehicle statistical information, wherein the user portrait statistical information comprises user portrait information corresponding to at least one service area;

receiving user portrait statistical information sent by a comprehensive management platform;

and sending user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

In some implementations of the first aspect, the vehicle statistics include: and corresponding to each service area, the vehicle identification of the vehicle arriving in at least one first preset time period.

In some implementations of the first aspect, sending user portrait information corresponding to a service area to each service area terminal device according to the user portrait statistics information includes: determining user portrait information of users arriving at each service area in different second preset time periods according to the user portrait statistical information;

and sending the user image information of the corresponding service area and a second preset time period to each service area.

In a second aspect, an embodiment of the present invention provides a method for obtaining a user portrait, where the method is applied to an integrated management platform, and the method includes: receiving vehicle statistical information sent by a service area management platform;

acquiring user identification statistical information corresponding to the vehicle statistical information according to the vehicle statistical information;

acquiring user portrait statistical information according to the vehicle statistical information and the user identification statistical information, wherein the user portrait statistical information comprises user portrait information corresponding to at least one service area;

and sending the user portrait statistical information to a service area management platform, so that the service area management platform sends the user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

In some implementations of the second aspect, the vehicle statistics include: and corresponding to each service area, the vehicle identification of the vehicle arriving in at least one first preset time period.

In some implementations of the second aspect, obtaining the user identification statistical information corresponding to the vehicle statistical information according to the vehicle statistical information includes:

and acquiring a user identifier corresponding to each vehicle identifier according to the vehicle identifier in the vehicle statistical information to obtain user identifier statistical information corresponding to the vehicle statistical information.

In some implementations of the second aspect, obtaining user portrait statistics from vehicle statistics and user identification statistics comprises: acquiring user portrait information corresponding to the user identification according to the user identification;

and determining user portrait information of the user arriving at each service area in the second preset time period according to the first preset time period in the vehicle statistical information to obtain the user portrait statistical information.

In a third aspect, the present invention provides a user portrait acquiring apparatus, which is applied to a service area management platform, and includes:

the receiving module is used for receiving vehicle information sent by at least one vehicle terminal;

the statistical module is used for determining vehicles arriving at least one service area in a preset time period according to the vehicle information sent by the vehicle terminal to obtain vehicle statistical information;

the system comprises a sending module, a comprehensive management platform and a service area management module, wherein the sending module is used for sending vehicle statistical information to the comprehensive management platform so that the comprehensive management platform can obtain user portrait statistical information corresponding to the vehicle statistical information according to the vehicle statistical information, and the user portrait statistical information comprises user portrait information corresponding to at least one service area;

the receiving module is also used for receiving user portrait statistical information sent by the comprehensive management platform;

and the sending module is also used for sending the user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

In a fourth aspect, the present invention provides a user portrait acquiring apparatus, where the apparatus is applied to an integrated management platform, and the apparatus includes: the receiving module is used for receiving vehicle statistical information sent by the service area management platform;

the identification acquisition module is used for acquiring user identification statistical information corresponding to the vehicle statistical information according to the vehicle statistical information;

the user portrait acquisition module is used for acquiring user portrait statistical information according to the vehicle statistical information and the user identification statistical information, wherein the user portrait statistical information comprises user portrait information corresponding to at least one service area;

and the sending module is used for sending the user portrait statistical information to the service area management platform, so that the service area management platform sends the user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

In a fifth aspect, the present invention provides a user representation capture apparatus comprising: a processor and a memory storing computer program instructions; a processor, when executing computer program instructions, may implement the user representation acquisition method of the first aspect or any of the implementations of the first aspect, and the user representation acquisition method of the second aspect or any of the implementations of the second aspect.

In a sixth aspect, the present invention provides a computer readable storage medium having stored thereon computer program instructions which, when executed by a processor, implement the user representation acquisition method of the first aspect or any one of the realizable manners of the first aspect, and the user representation acquisition method of the second aspect or any one of the realizable manners of the second aspect.

The embodiment of the invention provides a user portrait acquisition method.A service area management platform can determine vehicles which can possibly enter different service areas before the vehicles enter the service area according to vehicle information sent by the vehicles, then acquires users corresponding to the vehicle identifications and user portrait information of the users according to the vehicle identifications of the vehicles entering the service area, and simultaneously sends the user portrait information to the corresponding service area, so that the service area can deploy a service strategy in advance and provide more accurate service. The defect that estimated user information is inaccurate due to poor vehicle operation regularity caused by rapid change of highway road conditions is avoided.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the embodiments of the present invention will be briefly described below, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

FIG. 1 is a flow chart illustrating a method for obtaining a user representation according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a user representation obtaining apparatus according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of another user representation obtaining apparatus according to an embodiment of the present invention;

FIG. 4 is a schematic structural diagram of a user representation obtaining apparatus according to an embodiment of the present invention.

Detailed Description

Features and exemplary embodiments of various aspects of the present invention will be described in detail below, and in order to make objects, technical solutions and advantages of the present invention more apparent, the present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not to be construed as limiting the invention. It will be apparent to one skilled in the art that the present invention may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the present invention by illustrating examples of the present invention.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone.

Meanwhile, another scheme that is commonly used is to count the frequency of using various services in a service area, obtain a service type that is more popular with users, and increase the proportion of providing the service of the type in the service area. For the scheme of post statistics, the user mobility on the expressway is large, the user travel regularity is not strong, even if the data obtained according to statistics is viewed from the whole, the trend is correct, and the service area cannot provide efficient and accurate service for the change situation of each time period from specific time to daily time.

In view of the above, the user portrait acquisition method, device, equipment and computer storage medium provided by the embodiments of the present invention analyze and acquire a service area and a predicted arrival time that a vehicle may enter according to vehicle information provided by a vehicle terminal, further analyze a fellow user of the vehicle and a user portrait of a user entering each service area, thereby implementing a purpose of guiding the service area to provide an accurate service by using a statistical result of portrait information.

The following describes a user portrait acquisition method according to an embodiment of the present invention with reference to the accompanying drawings.

FIG. 1 is a flow chart illustrating a user representation obtaining method according to an embodiment of the present invention. As shown in fig. 1, the method may include the steps of:

s110, the service area management platform receives vehicle information sent by at least one vehicle terminal.

Vehicle terminal passenger terminal is including on-vehicle terminal and passenger terminal on the vehicle that the vehicle on highway was driven.

The vehicle-mounted terminal has mobile communication capability, can send vehicle information to the service area management platform through a mobile communication network, and can also acquire vehicle operation data, namely the vehicle information. The passenger terminal can be a terminal device owned by a driver or a passenger on the vehicle, and the terminal device has the functions of making a call and surfing the internet, such as a mobile phone.

In some embodiments, the vehicle information may include information related to an identification of the in-vehicle terminal, a vehicle type, a remaining amount of fuel or electricity, a vehicle position, a driving direction, a driving speed, and the like.

The vehicle-mounted terminal identifier may be a terminal hardware device identifier and/or a Subscriber Identity Module (SIM) card identifier in the terminal or a Universal Subscriber Identity Module (USIM) card identifier. And the vehicle-mounted terminal acquires vehicle operation data such as vehicle type and residual oil quantity or electric quantity through an interface on the vehicle. The in-vehicle terminal may be a built-in device of the vehicle. Through the positioning function of the vehicle-mounted terminal, the related information such as the vehicle position, the driving direction, the driving speed and the like can be obtained.

In some embodiments, the vehicle-mounted terminal may determine whether the vehicle is traveling on the expressway according to the traveling speed of the vehicle, for example, if the vehicle-mounted terminal monitors that the traveling speed of the vehicle is less than a preset threshold value (e.g., 60KM/h), it may be determined that the vehicle is not traveling on the expressway, and therefore, the vehicle-mounted terminal may not report the vehicle information of the vehicle.

In some embodiments, the vehicle terminal and the passenger terminal may be communicatively connected to the service area management platform through an access network and a core network. Illustratively, the access network is a Base Transceiver Station (BTS) and a Base Station Controller (BSC) in a second Generation mobile communication technology (2rd-Generation, 2G) network, a NodeB and an RNC in a third Generation mobile communication technology (3rd-Generation, 3G) network, and an eNodeB in a fourth Generation mobile communication technology (4rd-Generation, 4G) network, and is mainly used for transceiving wireless signals.

The core network connects the service area management platform with the access network or the access network with other access networks. The core network mainly relates to call connection, charging, mobility management and supplementary service realization, and is used for signaling and service exchange.

And the service area management platform executes S120 after receiving the vehicle information reported by the vehicle-mounted terminal.

And S120, determining vehicles arriving at least one service area in a preset time period according to the vehicle information sent by the vehicle terminal to obtain vehicle statistical information.

In some embodiments, the service area management platform may calculate, according to the vehicle information reported by the vehicle-mounted terminal, a service area where a vehicle in which the vehicle-mounted terminal is located may arrive and an expected time of arriving at the service area, and specifically may include the following steps:

and S121, determining the maximum distance of the vehicle to continuously run according to the vehicle type and the residual oil quantity or the electric quantity.

And S122, determining the farthest position of the vehicle needing to be replenished by combining the farthest distance, the position of the vehicle and the driving direction.

And S123, determining the last service area before the vehicle reaches the farthest position according to the known position of the service area and the farthest position where the vehicle needs to be replenished, and taking the service area as the service area where the vehicle possibly reaches.

And S124, determining the predicted time of the vehicle to arrive at the service area according to the vehicle running speed, the current position and the position of the service area which the vehicle may arrive at.

And after the service area management platform calculates the relevant information of each vehicle, counting the vehicle information to obtain vehicle statistical information. In some embodiments, the service area management platform may perform statistical management according to the dimensions of the service area and the time period, and obtain vehicle statistical information. The vehicle statistical information may be: and corresponding to each service area, the vehicle identification of the vehicle arriving in at least one first preset time period.

As a specific example, the vehicle statistics may be as shown in Table 1.

TABLE 1

After the service area management platform obtains the vehicle statistical information, S130 is executed to obtain the portrait statistical information of the arriving users in each service area from the comprehensive management platform.

And S130, sending the vehicle statistical information to the comprehensive management platform.

In some embodiments, the service area management platform may select quasi-real-time query, that is, obtain the portrait statistics information of each service area to the user from the integrated management platform according to a preset query period.

For example, the polling period may be polling every ten minutes. The service area management platform can update every ten minutes to obtain the latest vehicle-mounted terminal identification list, namely the vehicle statistical information. And then inquiring user portrait information according to the latest vehicle-mounted terminal identification list. After one inquiry period, if there is reported information of the vehicle-mounted terminal, the user portrait statistical information is repeatedly updated and inquired again until the next period is reached.

In some embodiments, in order to ensure the security of the mobile communication network, when the integrated management platform is docked with the service area management platform through the mobile communication network, it may be set that the service platform needs to access and acquire data of the mobile communication network through the integrated management platform when the service platform needs to acquire the data of the mobile communication network. When the service data needs to be acquired between the service platforms, the service data also needs to be accessed and acquired through the comprehensive management platform.

And S140, the comprehensive management platform acquires the user identification statistical information corresponding to the vehicle statistical information according to the vehicle statistical information.

In some embodiments, the vehicle identification of the vehicle arriving at the at least one first predetermined time period is included in the vehicle statistics for each service area. Therefore, the comprehensive management platform acquires the user identifier statistical information corresponding to the vehicle statistical information according to the vehicle statistical information, which may specifically be: and acquiring a user identifier corresponding to each vehicle identifier according to the vehicle identifier in the vehicle statistical information to obtain user identifier statistical information corresponding to the vehicle statistical information.

In some embodiments, the integrated management platform may maintain a terminal association database. The integrated management platform can record the switching and reselecting paths of the user terminals along the highway according to the mobility information of the user terminals acquired in the mobile communication network, compare the paths of the user terminals, and associate the terminals with the same or similar paths to form a terminal association database.

The comprehensive management platform can query in the terminal association library according to the vehicle-mounted terminal identification list to obtain a passenger terminal identification list which is taken by the vehicle-mounted terminal, namely, the user identification statistical information is obtained.

And executing S150 after the comprehensive management platform obtains the user identification statistical information.

S150, obtaining user portrait statistical information according to the vehicle statistical information and the user identification statistical information, wherein the user portrait statistical information comprises user portrait information corresponding to at least one service area.

In some embodiments, the integrated management platform obtaining the user portrait statistics according to the vehicle statistics and the user identification statistics may include the following steps: firstly, acquiring user portrait information corresponding to a user identifier according to the user identifier; and then, according to a first preset time period in the vehicle statistical information, determining user portrait information of users arriving at each service area in a second preset time period to obtain user portrait statistical information.

In some embodiments, the integrated management platform may also maintain a user image database. The comprehensive management platform can acquire information such as daily use preference of a mobile phone user by applying Deep Packet Inspection (DPI) technology and the like in a mobile communication network, establish a user image database by taking the user identification of each user as an index, and provide user image information of the user for a service demand party.

In some embodiments, the second predetermined time period in the user representation statistics may be the same as or different from the first predetermined time period in the vehicle identification statistics.

As a specific example, the integrated management platform obtains user portrait statistical information according to user portrait information of users who arrive in each service area in the second preset time period, as shown in table 2.

TABLE 2

After the integrated management platform obtains the user portrait statistical information, S160 is executed.

S160, sending the user portrait statistical information to the service area management platform.

S170, the service area management platform sends user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

In some embodiments, the service area management platform sends user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information, and may include the following steps: firstly, determining user portrait information of users arriving in different second preset time periods in each service area according to the user portrait statistical information; and sending the user image information of the corresponding service area and a second preset time period to each service area.

The service region staff can optimize and deploy the service strategy of the service region in advance according to the user portrait information received by the service region terminal and the second preset time period. The service area terminal can be a common personal computer and can be in communication connection with the service area management platform through the internet or a private network.

According to the user portrait acquisition method provided by the embodiment of the invention, the service area management platform firstly determines vehicles which can possibly enter different service areas before the vehicles enter the service area according to the vehicle information sent by the vehicles, then acquires the users corresponding to the vehicle identifications and the user portrait information of the users according to the vehicle identifications of the vehicles entering the service area, and simultaneously sends the user portrait information to the corresponding service area, so that the service area can deploy a service strategy in advance and provide more accurate service. The defect that estimated user information is inaccurate due to poor vehicle operation regularity caused by rapid change of highway road conditions is avoided.

FIG. 2 is a schematic diagram of a user image capturing apparatus according to an embodiment of the present invention, as shown in FIG. 2, the user image capturing apparatus 200 may be applied to a service area management platform, and the user image capturing apparatus 200 may include: a receiving module 210, a counting module 220, and a sending module 230.

The receiving module 210 is configured to receive vehicle information sent by at least one vehicle terminal.

The statistical module 220 is configured to determine vehicles arriving at least one service area within a preset time period according to vehicle information sent by the vehicle terminal, and obtain vehicle statistical information.

In some embodiments, the vehicle statistics include: and corresponding to each service area, the vehicle identification of the vehicle arriving in at least one first preset time period.

The sending module 230 is configured to send the vehicle statistics information to the integrated management platform, so that the integrated management platform obtains user portrait statistics information corresponding to the vehicle statistics information according to the vehicle statistics information, where the user portrait statistics information includes user portrait information corresponding to at least one service area.

The receiving module 210 is further configured to receive user portrait statistics information sent by the integrated management platform.

The sending module 230 is further configured to send user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

In some embodiments, the sending module 230 is further configured to determine, according to the user portrait statistical information, user portrait information of users arriving in each service area in a different second preset time period; and sending the user image information of the corresponding service area and a second preset time period to each service area.

FIG. 3 is a schematic diagram of another embodiment of a user representation obtaining apparatus 300 according to the present invention, as shown in FIG. 3, the user representation obtaining apparatus 300 can be applied to an integrated management platform, and the user representation obtaining apparatus 300 can include: a receiving module 310, an identification acquisition module 320, a user representation acquisition module 330, and a sending module 340.

The receiving module 310 is configured to receive vehicle statistical information sent by the service area management platform.

The identifier obtaining module 320 is configured to obtain the user identifier statistical information corresponding to the vehicle statistical information according to the vehicle statistical information.

In some embodiments, the identifier obtaining module 320 is further configured to obtain the user identifier corresponding to each vehicle identifier according to the vehicle identifier in the vehicle statistical information, so as to obtain the user identifier statistical information corresponding to the vehicle statistical information.

And the user portrait acquisition module 330 is configured to acquire user portrait statistical information according to the vehicle statistical information and the user identification statistical information, where the user portrait statistical information includes user portrait information corresponding to at least one service area.

In some embodiments, user representation obtaining module 330 is further configured to obtain, according to the user identifier, user representation information corresponding to the user identifier; and determining user portrait information of the user arriving at each service area in the second preset time period according to the first preset time period in the vehicle statistical information to obtain the user portrait statistical information.

A sending module 340, configured to send the user portrait statistics information to the service area management platform, so that the service area management platform sends the user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistics information.

It is understood that user image obtaining apparatus 200 according to the embodiment of the present invention may correspond to an executing entity of a service area management platform in the user image obtaining method described in the embodiment of the present invention, and user image obtaining apparatus 300 may correspond to an executing entity of a comprehensive management platform in the user image obtaining method described in the embodiment of the present invention, and specific details of operations and/or functions of each module/unit of user image obtaining apparatus 200 and user image obtaining apparatus 300 may be referred to the description of the corresponding part in the user image obtaining method described in fig. 1 in the embodiment of the present invention, and are not described herein again for brevity.

According to the user portrait acquisition device described in the embodiment of the invention, the service area management platform firstly determines vehicles which can possibly enter different service areas before the vehicles enter the service area according to the vehicle information sent by the vehicles, then acquires users corresponding to the vehicle identifications and user portrait information of the users according to the vehicle identifications of the vehicles entering the service area, and simultaneously sends the user portrait information to the corresponding service area, so that the service area can deploy a service strategy in advance, and more accurate service is provided. The defect that estimated user information is inaccurate due to poor vehicle operation regularity caused by rapid change of highway road conditions is avoided.

FIG. 4 is a diagram illustrating a hardware structure of a user representation obtaining apparatus according to an embodiment of the present invention.

As shown in FIG. 4, user representation acquisition device 400 in this embodiment includes an input device 401, an input interface 402, a central processing unit 403, a memory 404, an output interface 405, and an output device 406. The input interface 402, the central processor 403, the memory 404, and the output interface 405 are connected to each other via a bus 410, and the input device 401 and the output device 406 are connected to the bus 410 via the input interface 402 and the output interface 405, respectively, and further connected to other components of the user representation obtaining device 400.

Specifically, the input device 401 receives input information from the outside and transmits the input information to the central processor 403 through the input interface 402; the central processor 403 processes the input information based on computer-executable instructions stored in the memory 404 to generate output information, stores the output information temporarily or permanently in the memory 404, and then transmits the output information to the output device 406 through the output interface 405; output device 406 outputs the output information to the outside of user representation acquisition device 400 for use by the user.

That is, the user representation acquisition apparatus shown in fig. 4 may also be implemented to include: a memory storing computer-executable instructions; and a processor that, when executing computer-executable instructions, may implement the user representation acquisition method described in connection with the example shown in FIG. 1.

In one embodiment, user representation acquisition apparatus 400 shown in FIG. 4 includes: a memory 404 for storing programs; and a processor 403, configured to execute a program stored in the memory to execute the user representation obtaining method according to the embodiment of the present invention.

An embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium has computer program instructions stored thereon; the computer program instructions, when executed by a processor, implement a user representation capture method provided by embodiments of the present invention.

It is to be understood that the invention is not limited to the specific arrangements and instrumentality described above and shown in the drawings. A detailed description of known methods is omitted herein for the sake of brevity. In the above embodiments, several specific steps are described and shown as examples. However, the method processes of the present invention are not limited to the specific steps described and illustrated, and those skilled in the art can make various changes, modifications and additions or change the order between the steps after comprehending the spirit of the present invention.

The functional blocks shown in the above-described structural block diagrams may be implemented as hardware, software, firmware, or a combination thereof. When implemented in hardware, it may be, for example, an electronic Circuit, an Application Specific Integrated Circuit (ASIC), suitable firmware, plug-in, function card, or the like. When implemented in software, the elements of the invention are the programs or code segments used to perform the required tasks. The program or code segments may be stored in a machine-readable medium or transmitted by a data signal carried in a carrier wave over a transmission medium or a communication link. A "machine-readable medium" may include any medium that can store or transfer information. Examples of machine-readable media include electronic circuits, semiconductor Memory devices, Read-Only memories (ROMs), flash memories, erasable ROMs (eroms), floppy disks, CD-ROMs, optical disks, hard disks, fiber optic media, Radio Frequency (RF) links, and so forth. The code segments may be downloaded via computer networks such as the internet, intranet, etc.

It should also be noted that the exemplary embodiments mentioned in this patent describe some methods or systems based on a series of steps or devices. However, the present invention is not limited to the order of the above-described steps, that is, the steps may be performed in the order mentioned in the embodiments, may be performed in an order different from the order in the embodiments, or may be performed simultaneously.

Aspects of the present disclosure are described above with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, enable the implementation of the functions/acts specified in the flowchart and/or block diagram block or blocks. Such a processor may be, but is not limited to, a general purpose processor, a special purpose processor, an application specific processor, or a field programmable logic circuit. It will also be understood that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware for performing the specified functions or acts, or combinations of special purpose hardware and computer instructions.

As described above, only the specific embodiments of the present invention are provided, and it can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the system, the module and the unit described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. It should be understood that the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the present invention, and these modifications or substitutions should be covered within the scope of the present invention.

Claims

1. A user portrait acquisition method is applied to a service area management platform, and comprises the following steps:

receiving vehicle information sent by at least one vehicle terminal;

determining vehicles arriving at least one service area in a preset time period according to the vehicle information sent by the vehicle terminal to obtain vehicle statistical information;

sending the vehicle statistical information to a comprehensive management platform so that the comprehensive management platform can obtain user portrait statistical information corresponding to the vehicle statistical information according to the vehicle statistical information, wherein the user portrait statistical information comprises user portrait information corresponding to at least one service area;

receiving user portrait statistical information sent by the comprehensive management platform;

2. The method of claim 1, wherein the vehicle statistics comprise:

and corresponding to each service area, the vehicle identification of the vehicle arriving in at least one first preset time period.

3. The method of claim 1, wherein said sending user profile information corresponding to said service area to each service area terminal device according to said user profile statistics information comprises:

determining user portrait information of users arriving in different second preset time periods in each service area according to the user portrait statistical information;

and sending user image information corresponding to the service areas and the second preset time period to each service area.

4. A user portrait acquisition method is applied to an integrated management platform, and comprises the following steps:

receiving vehicle statistical information sent by a service area management platform;

and sending the user portrait statistical information to the service area management platform, so that the service area management platform sends the user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

5. The method of claim 4, wherein the vehicle statistics comprise:

6. The method of claim 5, wherein obtaining the subscriber identity statistics corresponding to the vehicle statistics from the vehicle statistics comprises:

7. The method of claim 6, wherein said obtaining user representation statistics based on said vehicle statistics and said user identification statistics comprises:

acquiring user portrait information corresponding to the user identification according to the user identification;

and determining user portrait information of users arriving at each service area in a second preset time period according to a first preset time period in the vehicle statistical information to obtain user portrait statistical information.

8. A user portrait acquisition device, which is applied to a service area management platform, the device comprising:

the sending module is used for sending the vehicle statistical information to a comprehensive management platform so that the comprehensive management platform can obtain user portrait statistical information corresponding to the vehicle statistical information according to the vehicle statistical information, and the user portrait statistical information comprises user portrait information corresponding to at least one service area;

the receiving module is also used for receiving the user portrait statistical information sent by the comprehensive management platform;

9. A user portrait acquisition device, which is applied to an integrated management platform, the device comprising:

the receiving module is used for receiving vehicle statistical information sent by the service area management platform;

and the sending module is used for sending the user portrait statistical information to the service area management platform so that the service area management platform sends the user portrait information corresponding to the service area to each service area terminal device according to the user portrait statistical information.

10. A user image acquisition apparatus, characterized in that the apparatus comprises: a processor, and a memory storing computer program instructions;

the processor reads and executes the computer program instructions to implement the user representation acquisition method as claimed in any one of claims 1 to 7.

11. A computer storage medium having computer program instructions stored thereon, the computer program instructions when executed by a processor implementing a user representation acquisition method as claimed in any one of claims 1 to 7.