CN114036243A - User label generation method and system - Google Patents
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Abstract
The invention provides a user label generation method and a system, wherein the method comprises the following steps: acquiring a user class label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute; screening the mobile users by using mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels; and marking the target user class label by using the user class label. According to the method and the device, the corresponding user class label is generated according to the user label generation request, so that the mobile user attribute can be conveniently screened according to the generated user class label, the mobile user meeting the user class label condition is used as the target user, the target user is labeled by using the user class label containing the user class label, the target user can be conveniently and rapidly screened by using the user class label subsequently, the analysis step is simplified, the screening efficiency is improved, and the manual screening cost is reduced.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a user tag generation method and system.
Background
With the development of the big data age, operators store more and more abundant user communication information. The user communication information includes basic information of the user, including gender, age, and the like, and network behavior, communication behavior, transaction behavior, and the like, and is also referred to as attributes of the user. After the internet gradually steps into the big data era, all behaviors of the user are gradually 'visualized' in front of the operator, and the concentration of the operator is also gradually focused on how to analyze the user behaviors by using the big data to accurately provide services for the user.
At present, user communication information is mostly obtained based on manual screening, and a large data platform is used for analyzing a screening result so as to facilitate subsequent popularization of corresponding services to users. Because user communication information is of various types, the manual screening mode has the disadvantages of high workload, low accuracy and poor efficiency, and the process of analyzing the user communication information is too complex and tedious and is not intuitive.
Disclosure of Invention
The invention provides a user tag generation method and a user tag generation system, which are used for solving the defects of poor accuracy and efficiency caused by excessively complicated and fussy analysis of user communication information in the prior art and improving the screening efficiency of analyzing the user communication information.
The invention provides a user label generation method, which comprises the following steps: acquiring a user class label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute; screening mobile users to be screened by utilizing the mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels; and marking the target user by using the user class label.
According to the user tag generation method provided by the invention, the obtaining of the user class tag comprises the following steps: receiving an input tag generation request, wherein the tag generation request comprises a page selection request and a project editing request; responding to the page selection request, and selecting a corresponding tag to generate a page according to the page selection request; and responding to the project editing request, and obtaining a user class label.
According to the user tag generation method provided by the invention, the tag generation page comprises a first display area and a second display area, and the project editing request comprises a first request corresponding to the display content of the first display area and a second request corresponding to the display content of the second display area; the responding to the project editing request, editing the selected tag generation page according to the project editing request, and the editing method comprises the following steps: responding to the first request, selecting a basic information item for referring to the user attribute basic information according to the first request, and displaying the basic information item in the first display area; responding to the second request, selecting the candidate user attribute corresponding to the basic attribute item according to the second request to obtain a target attribute, selecting a first rule according to the second request, and displaying the target attribute item and the first rule in the second display area, wherein the first rule is used for associating the corresponding target attribute to obtain a user class label.
According to the user tag generation method provided by the invention, the tag generation page further comprises a third display area, the project editing request further comprises a periodic execution request, the third display area is used for displaying an execution period project responding to the periodic execution request, and the execution period project is used for limiting a screening period for screening the attribute set of the mobile user by using the user class tag.
According to the user tag generation method provided by the invention, the tag generation page comprises an aggregation sub-page and a rule formation sub-page, and the project editing request comprises a third request corresponding to the aggregation sub-page and a fourth request corresponding to the rule formation sub-page; the responding to the project editing request, editing the selected tag generation page according to the project editing request, and the editing method comprises the following steps: responding to the third request, selecting a reference attribute item for referring to a user attribute and a type of an aggregation algorithm corresponding to the reference attribute item according to the third request, and displaying the reference attribute item and the type of the aggregation algorithm in the aggregation sub-page; responding to the fourth request, selecting an aggregation algorithm corresponding to the type of the aggregation algorithm according to the fourth request, and displaying the aggregation algorithm on the rule to form a sub-page, wherein the aggregation algorithm is used for associating the referenced user attribute to obtain a user class label.
The user label generation method provided by the invention further comprises the following steps: and screening the target user by using the obtained user class label to obtain a potential user and display the corresponding service.
The present invention also provides a user tag generation system, including: the label acquisition module is used for acquiring a user label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute; the screening module is used for screening the mobile users to be screened by utilizing the mobile user attributes corresponding to the user class labels to obtain target users, and the attribute set of the target users comprises the user class labels; and the marking module is used for marking the target user by using the user class label.
The present invention also provides an electronic device, comprising a memory, a processor and a computer program stored on the memory and operable on the processor, wherein the processor implements the steps of any of the above-mentioned user tag generation methods when executing the program.
The present invention also provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the user tag generation method as described in any one of the above.
The present invention also provides a computer program product comprising a computer program, wherein the computer program is configured to implement the steps of any of the user tag generation methods described above when executed by a processor.
According to the user tag generation method and the user tag generation system, the corresponding user class tag is generated according to the user tag generation request, so that the mobile user attribute can be conveniently screened according to the generated user class tag, the mobile user meeting the user class tag condition is used as the target user, and the target user is labeled by using the user class tag containing the user class tag, so that the target user can be conveniently and rapidly screened by using the user class tag subsequently, the analysis steps are simplified, the screening efficiency is improved, and the manual screening cost is reduced.
Drawings
In order to more clearly illustrate the technical solutions of the present invention or the prior art, the drawings needed for the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
FIG. 1 is a flow chart of a user tag generation method provided by the present invention;
FIG. 2 is a schematic diagram of a tag generation architecture provided by the present invention;
FIG. 3 is a second schematic diagram of the tag generation architecture provided in the present invention;
FIG. 4 is a third schematic diagram of a tag generation architecture provided by the present invention;
FIG. 5 is a schematic flow chart of the present invention for screening user attributes;
FIG. 6 is a second flowchart illustrating a process of screening user attributes according to the present invention;
FIG. 7 is a schematic illustration of a user tag presentation provided by the present invention;
FIG. 8 is a schematic structural diagram of a user tag generation system provided by the present invention;
fig. 9 is a schematic structural diagram of an electronic device provided by the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 shows a flow diagram of a user tag generation method, which includes:
s01, acquiring a user label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute;
s02, screening the mobile users to be screened by using the mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels;
and S03, marking the target user by using the user class label.
It should be noted that S0N in this specification does not represent the sequence of the user tag generation method, and the user tag generation method of the present invention is described below with reference to fig. 2 to 7.
Step S01, obtaining a user type label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to the mobile user attribute and corresponds to at least one mobile user attribute.
In this embodiment, acquiring the user class label includes: receiving an input tag generation request, wherein the tag generation request comprises a page selection request and a project editing request; responding to the page selection request, and selecting a corresponding tag to generate a page according to the page selection request; in response to a project editing request, a user class tag is obtained. It should be noted that the page selection request is used to select a tag generation page to be edited, and the project editing request is used to determine the content of the selected tag generation page.
In addition, the platform user can be an operator user or a platform user, and the mobile user is a mobile communication user. The set of mobile subscriber attributes comprises basic attributes, business attributes and communication attributes, wherein the basic attributes comprise date, mobile subscriber ID, international mobile subscriber identity IMSI, mobile subscriber mobile phone number, mobile subscriber attribution city, certificate type, certificate number, birthday, ethnic group, age, gender, occupation, language, mobile subscriber network entry time, mobile subscriber last state change time, mobile subscriber state, mobile subscriber network entry days, payment mode, whether to network in the same month, mobile subscriber development channel, mobile subscriber developer code, mobile subscriber development employee number, service activation location, subscriber attribution client identification, subscriber attribution client name, grade, subscriber current credit, default account balance, name of main package, main package code, effective time of main package, failure time of main package, basic charge of main package, charge of main package, charge of main package, charge of main package, charge of charge, At least one of flow in the main package, voice in the main package, network type, roaming position, whether to use data service, data active time, data active position, inactive days, data usage, local data usage, roaming data usage, and package outside usage data volume; the business attribute comprises at least one of the package external data cost, whether arrearage exists, arrearage amount, arrearage duration, arrearage times, payment amount, purchase times, purchase amount, payment time, purchase time, consumption, package internal consumption and package external consumption; the communication attributes include the number of voice active days, the voice active position, the voice active time, the total number of calls, the number of calling calls, the number of called calls, and the total call duration [ unit: minutes ], calling talk time [ unit: minutes ], called call duration [ unit: minutes ], working day call times, resting day call times, working time average call times (8: 00-18: 00), early morning average call times (0: 00-8: 00), night average call times (18: 00-8: 00), working day average call duration, resting day average call duration, working time average call duration (8: 00-18: 00), early morning average call duration (0: 00-8: 00), night average call duration (18: 00-8: 00), local call times, local calling call times, local called call times, local call duration [ unit: minutes ], local caller talk time [ unit: minutes ], local called call duration [ unit: minutes ], number of international long distance calls, international long distance call duration [ unit: minutes ], the number of times of international roaming calls, the length of international roaming call time [ unit: minutes ], the number of out-of-package calls, the out-of-package call duration, the out-of-package local call duration, the out-of-package long-distance call duration, the out-of-package roaming call duration, the number of sent messages, the number of received messages, the number of sent international messages, the number of received international messages, the number of sent roaming messages, the number of received roaming messages, and the monthly date of the month.
In an alternative embodiment, referring to FIG. 2, the type of tab generation page comprises a first page comprising a first display area and a second display area, the project editing request comprises a first request to display content corresponding to the first display area and a second request to display content corresponding to the second display area, wherein: a first display area for displaying basic information items in response to a first request, the basic information items being divided into a plurality of categories; the second display area is used for displaying a target attribute corresponding to the basic information item and a first rule corresponding to the target attribute, wherein the first rule is used for associating the corresponding user attribute to obtain the user class label.
When the target attributes comprise at least two, in order to associate the plurality of mobile user attributes, the second display area is further used for displaying attribute association items responding to the second request, the attribute association items are used for associating each target attribute and the corresponding sub-tag formed by the first rule, and the types of the attribute association items comprise association and/or association. For example, when the target attribute is determined to be age and the first rule is determined to be greater than the preset threshold, the corresponding sub-tag is the age greater than 20; when the target attribute is determined to be age and gender, the rule item corresponding to age may be determined to be greater than, and the rule item corresponding to gender may be determined to be equal to, then the threshold item corresponding to age may be set to 20, the threshold item corresponding to gender may be set to male, the associated attribute item between age and attribute may be determined to be associated, then the correspondingly formed tag is age greater than 20 and gender is male.
Specifically, the tag generation page includes a first display area and a second display area, the project editing request includes a first request corresponding to display content of the first display area and a second request corresponding to display content of the second display area, and in response to the project editing request, the selected tag generation page is edited according to the project editing request, including: responding to the first request, selecting a basic information item for referring to the user attribute basic information according to the first request, and displaying the basic information item in the first display area; responding to the second request, selecting the candidate user attribute corresponding to the basic attribute item according to the second request to obtain the target attribute, selecting the first rule according to the second request, and displaying the target attribute item and the first rule in the second display area, wherein the first rule is used for associating the corresponding target attribute to obtain the user class label.
It should be noted that the basic information item includes at least one of a tag name, a tag type, and a tag description item; the first rule comprises at least one of a target attribute being greater than a preset condition, a target attribute being less than a preset condition, a target attribute being equal to the preset condition, a target attribute not being greater than the preset condition, and a target attribute not being less than the preset condition, wherein the preset condition may be a threshold value; or, the first rule includes at least one of a target attribute starting from a preset target, a target attribute ending at the preset target, and a target attribute similar to the preset target, where the preset target may be set according to a user attribute that needs to be filtered.
In addition, the tag types include a basic tag, a business tag, a communication tag and the like, and the specific tag types can be determined according to the user attributes, for example, the basic tag is formed based on the basic attributes, the business tag is formed based on the business attributes, and the communication tag is formed based on the communication attributes.
In an optional embodiment, the project editing request further comprises a periodic execution request, and the tag generation page further comprises a third display area for displaying an execution period project in response to the periodic execution section, the execution period project for defining a filtering period for filtering the attribute set of the mobile user with the user class tag.
Specifically, the project editing request further includes a periodic execution request, the tag generation page further includes a third display area, and in response to the project editing request, the selected tag generation page is edited according to the project editing request, and the method further includes: in response to the cycle execution request, an execution cycle item is selected according to the cycle execution request and displayed in the second display area. It should be noted that the execution cycle includes a periodicity, such as a week, a month, a quarter, a year, and the like, a specific date, such as a day of the week or a specific year, month, and day, and a specific time, which may be a certain time.
In another alternative embodiment, referring to fig. 3-4, the type of tab generation page includes a second page including an aggregate sub-page and a rule formation sub-page, the project edit request includes a third request corresponding to the aggregate sub-page display content and a fourth request corresponding to the rule formation sub-page display content, wherein: the aggregation sub page is used for displaying a reference attribute item which is in response to the third request and is used for referring to the user attribute and a type of an aggregation algorithm corresponding to the reference attribute item, the type of the aggregation algorithm is used for selecting a specific aggregation algorithm, and refer to fig. 3; the rule forming sub-page is used for displaying an aggregation algorithm which is responsive to the fourth request and corresponds to the type of the aggregation algorithm, and the aggregation algorithm is used for associating the referenced user attribute to obtain the user class label, referring to fig. 4.
It should be noted that the reference attribute items include attribute names, time ranges of the dimension reference attributes, indicators, sample spaces, and aggregation algorithms, and the aggregation algorithms include an index calculation rule, a referenced user attribute and a second rule corresponding to the referenced user attribute, an average revenue per user ARPU sub-item, an offset direction sub-item, an offset algorithm sub-item, and an offset magnitude sub-item.
Specifically, the tag generation page includes an aggregation sub-page and a rule formation sub-page, and the project editing request includes a third request corresponding to the display content of the aggregation sub-page and a fourth request corresponding to the display content of the rule formation sub-page; responding to the project editing request, editing the selected tag generation page according to the project editing request, and comprising the following steps: responding to a third request, selecting a reference attribute item for referring to the user attribute and a type of an aggregation algorithm corresponding to the reference attribute item according to the third request, and displaying the reference attribute item and the type of the aggregation algorithm in an aggregation sub-page; responding to a fourth request, selecting an aggregation algorithm corresponding to the type of the aggregation algorithm according to the fourth request, and displaying the aggregation algorithm on the rule forming sub-page, wherein the aggregation algorithm is used for associating the referenced user attribute to obtain the user class label.
And step S02, screening the mobile users to be screened by using the mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels.
In this embodiment, when the tag generation page includes the first page, the screening of the mobile user to be screened by using the mobile user attribute corresponding to the user class tag includes: comparing the user class label with the mobile user attribute set corresponding to the mobile user, if the mobile user corresponding to the mobile user includes the attribute set user class label, the mobile user is the target user, refer to fig. 5.
In an optional embodiment, when the tag generation page includes the second page, filtering the mobile user by using the user class tag includes: aggregating the mobile user attributes by adopting a first calculation rule to obtain an aggregated label, wherein the first calculation rule comprises average (avg), maximum (max), minimum (min), summation (sum), variance calculation and the like; comparing the user class tag with the aggregation tag, if the aggregation tag includes the user class tag, the mobile user is a target user, referring to fig. 6.
Step S03, mark the target user with the user class label.
It should be noted that after the mobile users are screened to obtain the target users, the target users are marked by using the user class tags, so as to add corresponding new tags to the target users.
In an optional embodiment, after tagging the target user with a user class tag, the user class tag includes a user class tag, the method further includes: and screening the target user by using the obtained user class label to obtain a potential user and display the corresponding service.
Referring to fig. 7, in an alternative embodiment, the method further comprises: and after the user type label is obtained, calling a display page to display the user type label. It should be noted that the display page includes a display area, and the display area includes a first attribute display area for displaying the basic attribute of the user, a tag display area for displaying tags of various user types of the user, and a business attribute display area and a second attribute display area. Specifically, the first attribute display area is used for displaying basic attributes of the user, such as a mobile subscriber number MSISDN, an age, a gender, a network access time and the like; the label display area is used for displaying user class labels of the user, such as foreign users, young people, low-income users, subscribers, MSISDN of mobile subscriber number not starting at 8300, male users, data being used but local minutes not being used, and the like; the second attribute display area displays the mobile user attributes by using a preset display mode, wherein the preset display mode can be a chart mode, a user attribute mode, a user tag mode and the mobile user attributes in different time periods.
In addition, in order to facilitate displaying the corresponding user class labels for different users, the display page further comprises an index area for inputting the mobile subscriber number MSISDN, so that the attributes of the corresponding user are obtained according to the mobile subscriber number MSISDN and are displayed in the display area.
In summary, in the embodiments of the present invention, the corresponding user class tag is generated according to the user class tag generation request, so that the mobile user attribute is conveniently screened according to the generated user class tag, the mobile user meeting the user class tag condition is used as the target user, and the target user is labeled by using the user class tag including the user class tag, so that the target user is conveniently and quickly screened by using the user class tag subsequently, the analysis step is simplified, the screening efficiency is improved, and the manual screening cost is reduced.
The user tag generation system provided by the present invention is described below, and the user tag generation system described below and the user tag generation method described above may be referred to in correspondence with each other.
Fig. 8 shows a schematic structural diagram of a user tag generation system, which includes:
a tag obtaining module 81 for obtaining a user tag; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute;
the screening module 82 is used for screening the mobile users to be screened by using the mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels;
and a marking module 83 for marking the target user by the user class label.
In this embodiment, the tag obtaining module 81 includes: the system comprises a receiving unit, a processing unit and a display unit, wherein the receiving unit is used for receiving an input label generation request, and the label generation request comprises a page selection request and a project editing request; the first page selection unit responds to the page selection request and selects a corresponding tag to generate a page according to the page selection request; and a first tag generation unit which obtains the user class tag in response to the project editing request. It should be noted that the page selection request is used to select a tag generation page to be edited, and the project editing request is used to determine the content of the selected tag generation page. Specifically, the method comprises the following steps:
in an alternative embodiment, the type of tab generation page comprises a first page comprising a first display area and a second display area, the project edit request comprises a first request corresponding to display content in the first display area and a second request corresponding to display content in the second display area, wherein: a first display area for displaying basic information items in response to a first request, the basic information items being divided into a plurality of categories; the second display area is used for displaying a target attribute corresponding to the basic information item and a first rule corresponding to the target attribute, wherein the first rule is used for associating the corresponding user attribute to obtain the user class label.
Accordingly, a first tag generation unit comprises: the basic attribute editing subunit responds to the first request, selects a basic information item for referring to the basic information of the user attribute according to the first request, and displays the basic information item in the first display area; and the first label generating subunit responds to the second request, selects the candidate user attribute corresponding to the basic attribute item according to the second request to obtain the target attribute, selects the first rule according to the second request, and displays the target attribute item and the first rule in the second display area, wherein the first rule is used for associating the corresponding target attribute to obtain the user class label.
In an optional embodiment, the project editing request further includes a periodic execution request, and the tag generation page further includes a third display area for displaying an execution cycle project in response to the periodic execution request, the execution cycle project for defining a filtering cycle for filtering the attribute set of the mobile user with the user class tag.
Specifically, the first tag generation subunit further includes: and the cycle execution unit responds to the cycle execution request, selects an execution cycle item according to the cycle execution request and displays the execution cycle item in the second display area. It should be noted that the execution cycle includes a periodicity, such as a week, a month, a quarter, a year, and the like, a specific date, such as a day of the week or a specific year, month, and day, and a specific time, which may be a certain time.
In another optional embodiment, the type of the tag generation page includes a second page, the second page includes an aggregate sub-page and a rule formation sub-page, the project edit request includes a third request corresponding to the aggregate sub-page display content and a fourth request corresponding to the rule formation sub-page display content, wherein: the aggregation sub-page is used for displaying a reference attribute item which responds to the third request and is used for referencing the user attribute and a type of an aggregation algorithm corresponding to the reference attribute item, wherein the type of the aggregation algorithm is used for selecting a specific aggregation algorithm; the rule forming sub-page is used for displaying an aggregation algorithm which is in response to the fourth request and corresponds to the type of the aggregation algorithm, and the aggregation algorithm is used for associating the referenced user attribute to obtain the user class label.
Accordingly, a first tag generation unit comprises: the reference attribute editing subunit responds to a third request, selects a reference attribute item for referring to the user attribute and a type of an aggregation algorithm referenced by the reference attribute item according to the third request, and displays the reference attribute item and the type of the aggregation algorithm in an aggregation sub-page; and the second label generation subunit responds to the fourth request, selects an aggregation algorithm corresponding to the type of the aggregation algorithm according to the fourth request, displays the aggregation algorithm on the rule to form a sub-page, and the aggregation algorithm is used for associating the referenced user attributes to obtain the user type label.
In an alternative embodiment, when the tag generation page includes a first page, the filtering module 82 includes: and the comparing unit is used for comparing the user class label with the mobile user attribute set corresponding to the mobile user, and if the mobile user corresponding to the mobile user contains the attribute set user class label, the mobile user is the target user.
In another optional embodiment, when the tag generation page includes the second page, the filtering module 82 includes: the mobile user attribute aggregation method comprises a calculating unit, a calculating unit and a calculating unit, wherein the calculating unit adopts a first calculating rule to aggregate mobile user attributes to obtain an aggregation label, and the first calculating rule comprises average (avg), maximum (max), minimum (min), summation (sum), variance calculation and the like; and the screening unit compares the user class label with the aggregation label, and if the aggregation label comprises the user class label, the mobile user is the target user.
A marking module 83, comprising: and the marking unit is used for marking the target user by using the user class label so as to add a corresponding new label to the target user, wherein the user class label comprises a user class label.
In an optional embodiment, the system further includes a selection module, configured to filter the target users, so as to send the popularization information to the filtered target users, where the selection module specifically includes: and the service promotion unit is used for screening the target users by using the selected user class labels to obtain potential users and promoting corresponding services to the potential users.
After the tagging module 83 obtains the user class tag, the system further includes a presentation module for calling a presentation page to present the user class tag in order to present the user class tag. It should be noted that the display page includes a display area, and the display area includes a first attribute display area for displaying the basic attribute of the user, a tag display area for displaying tags of various user types of the user, and a business attribute display area and a second attribute display area. Specifically, the first attribute display area is used for displaying basic attributes of the user, such as a mobile subscriber number MSISDN, an age, a gender, a network access time and the like; the label display area is used for displaying user class labels of the user, such as foreign users, young people, low-income users, subscribers, MSISDN of mobile subscriber number not starting at 8300, male users, data being used but local minutes not being used, and the like; the second attribute display area displays the mobile user attributes by using a preset display mode, wherein the preset display mode can be a chart mode, a user attribute mode, a user tag mode and the mobile user attributes in different time periods.
In addition, in order to facilitate displaying the corresponding user class labels for different users, the display page further comprises an index area for inputting the mobile subscriber number MSISDN, so that the attributes of the corresponding user are obtained according to the mobile subscriber number MSISDN and are displayed in the display area.
Fig. 9 illustrates a physical structure diagram of an electronic device, and as shown in fig. 9, the electronic device may include: a processor (processor)91, a communication Interface (Communications Interface)92, a memory (memory)93 and a communication bus 94, wherein the processor 91, the communication Interface 92 and the memory 93 complete communication with each other through the communication bus 94. Processor 91 may invoke logic instructions in memory 93 to perform a user tag generation method comprising: acquiring a user class label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute; screening mobile users to be screened by using mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels; and marking the target user by using the user class label.
Furthermore, the logic instructions in the memory 93 may be implemented in the form of software functional units and stored in a computer readable storage medium when the logic instructions are sold or used as independent products. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
In another aspect, the present invention also provides a computer program product comprising a computer program stored on a non-transitory computer-readable storage medium, the computer program comprising program instructions which, when executed by a computer, enable the computer to perform the user tag generation method provided by the above methods, the method comprising: acquiring a user class label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute; screening mobile users to be screened by using mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels; and marking the target user by using the user class label.
In yet another aspect, the present invention also provides a non-transitory computer-readable storage medium having stored thereon a computer program, which when executed by a processor is implemented to perform the user tag generation methods provided above, the method comprising: acquiring a user class label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute; screening mobile users to be screened by using mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels; and marking the target user by using the user class label.
The above-described system embodiments are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A user tag generation method is characterized by comprising the following steps:
acquiring a user class label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute;
screening mobile users to be screened by utilizing the mobile user attributes corresponding to the user class labels to obtain target users, wherein the attribute set of the target users comprises the user class labels;
and marking the target user by using the user class label.
2. The method according to claim 1, wherein the obtaining the user class label comprises:
receiving an input tag generation request, wherein the tag generation request comprises a page selection request and a project editing request;
responding to the page selection request, and selecting a corresponding tag to generate a page according to the page selection request;
and responding to the project editing request, and obtaining a user class label.
3. The user tag generation method according to claim 2, wherein the tag generation page includes a first display area and a second display area, and the project edit request includes a first request for displaying content corresponding to the first display area and a second request for displaying content corresponding to the second display area;
the responding to the project editing request, editing the selected tag generation page according to the project editing request, and the editing method comprises the following steps:
responding to the first request, selecting a basic information item for referring to user attribute basic information according to the first request, and displaying the basic information item in the first display area;
responding to the second request, selecting the candidate user attribute corresponding to the basic attribute item according to the second request to obtain a target attribute, selecting a first rule according to the second request, and displaying the target attribute item and the first rule in the second display area, wherein the first rule is used for associating the corresponding target attribute to obtain a user class label.
4. The user tag generation method according to claim 3, wherein the tag generation page further includes a third display area, the item editing request further includes a periodic execution request, the third display area is used for displaying an execution period item in response to the periodic execution request, and the execution period item is used for defining a filtering period for filtering the attribute set of the mobile user by using the user class tag.
5. The user tag generation method according to claim 2, wherein the tag generation page includes an aggregation sub-page and a rule formation sub-page, and the project edit request includes a third request corresponding to the aggregation sub-page and a fourth request corresponding to the rule formation sub-page;
the responding to the project editing request, editing the selected tag generation page according to the project editing request, and the editing method comprises the following steps:
responding to the third request, selecting a reference attribute item for referring to a user attribute and a type of an aggregation algorithm corresponding to the reference attribute item according to the third request, and displaying the reference attribute item and the type of the aggregation algorithm in the aggregation sub-page;
responding to the fourth request, selecting an aggregation algorithm corresponding to the type of the aggregation algorithm according to the fourth request, and displaying the aggregation algorithm on the rule to form a sub-page, wherein the aggregation algorithm is used for associating the referenced user attribute to obtain a user class label.
6. The user tag generation method according to claim 1, further comprising:
and screening the target user by using the obtained user class label to obtain a potential user and display the corresponding service.
7. A user tag generation system, comprising:
the label acquisition module is used for acquiring a user label; the user class label is a set which responds to a label generation request triggered by a platform user, is generated according to mobile user attributes and corresponds to at least one mobile user attribute;
the screening module is used for screening the mobile users to be screened by utilizing the mobile user attributes corresponding to the user class labels to obtain target users, and the attribute set of the target users comprises the user class labels;
and the marking module is used for marking the target user by using the user class label.
8. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the steps of the user tag generation method according to any of claims 1 to 6 are implemented when the program is executed by the processor.
9. A non-transitory computer readable storage medium having stored thereon a computer program, wherein the computer program, when executed by a processor, implements the steps of the user tag generation method according to any one of claims 1 to 6.
10. A computer program product comprising a computer program, wherein the computer program when executed by a processor implements the steps of the user tag generation method according to any one of claims 1 to 6.
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| CN202111183138.6A CN114036243A (en) | 2021-10-11 | 2021-10-11 | User label generation method and system |
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