CN113950817A

CN113950817A - Content push method and related product

Info

Publication number: CN113950817A
Application number: CN201980097350.5A
Authority: CN
Inventors: 喻婷
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Priority date: 2019-07-23
Filing date: 2019-07-23
Publication date: 2022-01-18
Also published as: WO2021012186A1

Abstract

The embodiment of the application discloses a content pushing method and a related product, wherein the method comprises the following steps: by obtaining the first user ID, determining the first natural person ID of the first object corresponding to the first user ID, determining the second natural person ID of the second object having a preset relation with the first object according to the first natural person ID, obtaining the target user portrait corresponding to the second natural person ID, and pushing content to the first object according to the target user portrait and the preset relation between the second object and the first object, therefore, content pushing can be carried out to the first object according to the user portrait of the second object having the preset relation with the first object, diversified content pushing can be carried out more intelligently, and the pushing effect is improved.

Description

Content push method and related product

Technical Field

The present application relates to the field of communications technologies, and in particular, to a content push method and a related product.

Background

At present, in the prior art, content push is performed according to a single application, for example, behavior habits of a user on the application are determined according to application data of the user on the single application, and content push is performed for the application, so that content to be pushed by the user is not accurate enough. The content concerned or liked by the user is generally determined by using data through the application of the user, the data referred by the pushing mode is single and has limitation, and then the subsequent pushing effect is influenced, so that the problem of how to more intelligently push the content to the user is urgently needed to be solved.

Disclosure of Invention

The embodiment of the application provides a content pushing method and a related product, which can push content to a first object according to a target user image of a second object having a preset relation with the first object, can more intelligently push diversified content, and improve the pushing effect.

In a first aspect, an embodiment of the present application provides a content pushing method, where the method includes:

acquiring a first user ID;

determining a first natural person ID of a first object corresponding to the first user ID;

determining a second natural person ID of a second object having a preset relationship with the first object according to the first natural person ID;

acquiring a target user portrait corresponding to the second natural person ID;

and pushing content to the first object according to the target user portrait and the preset relation between the second object and the first object.

In a second aspect, an embodiment of the present application provides a content pushing apparatus, where the content pushing apparatus includes:

an acquisition unit configured to acquire a first user ID;

a determining unit, configured to determine a first natural person ID of a first object corresponding to the first user ID;

the determining unit is further used for determining a second natural person ID of a second object having a preset relationship with the first object according to the first natural person ID;

the acquisition unit is further used for acquiring a target user portrait corresponding to the second natural person ID;

and the pushing unit is used for pushing the content to the first object according to the target user portrait and the preset relationship between the second object and the first object.

In a third aspect, an embodiment of the present application provides an electronic device, including a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the program includes instructions for executing the steps in the first aspect of the embodiment of the present application.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program enables a computer to perform some or all of the steps described in the first aspect of the embodiment of the present application.

In a fifth aspect, embodiments of the present application provide a computer program product, where the computer program product includes a non-transitory computer-readable storage medium storing a computer program, where the computer program is operable to cause a computer to perform some or all of the steps as described in the first aspect of the embodiments of the present application. The computer program product may be a software installation package.

Drawings

Reference will now be made in brief to the drawings that are needed in describing embodiments or prior art.

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1A is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;

fig. 1B is a schematic flowchart of a content pushing method provided in an embodiment of the present application;

fig. 2 is a schematic flow chart of another content push method disclosed in the embodiments of the present application;

fig. 3 is a schematic flow chart of another content push method disclosed in the embodiments of the present application;

fig. 4 is a schematic structural diagram of another electronic device disclosed in the embodiments of the present application;

fig. 5A is a schematic structural diagram of a content pushing apparatus disclosed in an embodiment of the present application;

fig. 5B is a modified structure of the content push apparatus shown in fig. 5A disclosed in the embodiment of the present application.

Detailed Description

In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.

The electronic devices involved in the embodiments of the present application may include various handheld devices, vehicle-mounted devices, wearable devices, computing devices or other processing devices connected to a wireless modem with wireless communication functions, as well as various forms of User Equipment (UE), Mobile Stations (MS), terminal devices (terminal device), servers, and so on. For convenience of description, the above-mentioned devices are collectively referred to as electronic devices. The following describes embodiments of the present application in detail.

Referring to fig. 1A, fig. 1A is a schematic structural diagram of an electronic device disclosed in an embodiment of the present application, and the electronic device 100 may include a control circuit, which may include a storage and processing circuit 110. The storage and processing circuitry 110 may be a memory, such as a hard drive memory, a non-volatile memory (e.g., flash memory or other electronically programmable read-only memory used to form a solid state drive, etc.), a volatile memory (e.g., static or dynamic random access memory, etc.), etc., and the embodiments of the present application are not limited thereto. Processing circuitry in storage and processing circuitry 110 may be used to control the operation of electronic device 100. The processing circuit may be implemented based on one or more microprocessors, microcontrollers, digital master-slave headphone switch controllers, baseband processors, power management units, audio codec chips, application specific integrated circuits, display driver integrated circuits, and the like.

The storage and processing circuitry 110 may be used to run software in the electronic device 100, such as an internet browsing application, a Voice Over Internet Protocol (VOIP) telephone call application, an email application, a media playing application, operating system functions, and so forth. Such software may be used to perform control operations such as, for example, camera-based image capture, ambient light measurement based on an ambient light sensor, proximity sensor measurement based on a proximity sensor, information display functionality based on status indicators such as status indicator lights of light emitting diodes, touch event detection based on a touch sensor, functionality associated with displaying information on multiple (e.g., layered) displays, operations associated with performing wireless communication functions, operations associated with collecting and generating audio signals, control operations associated with collecting and processing button press event data, and other functions in the electronic device 100, and the like, without limitation.

The electronic device 100 may also include input-output circuitry 150. The input-output circuit 150 may be used to enable the electronic device 100 to input and output data, i.e., to allow the electronic device 100 to receive data from an external device and also to allow the electronic device 100 to output data from the electronic device 100 to the external device. The input-output circuit 150 may further include a sensor 170. The sensors 170 may include ambient light sensors, proximity sensors based on light and capacitance, touch sensors (e.g., based on optical touch sensors and/or capacitive touch sensors, where the touch sensors may be part of a touch display screen or used independently as a touch sensor structure), acceleration sensors, gravity sensors, and other sensors, among others.

Input-output circuitry 150 may also include one or more displays, such as display 130. The display 130 may include one or a combination of liquid crystal displays, organic light emitting diode displays, electronic ink displays, plasma displays, displays using other display technologies. Display 130 may include an array of touch sensors (i.e., display 130 may be a touch display screen). The touch sensor may be a capacitive touch sensor formed by a transparent touch sensor electrode (e.g., an Indium Tin Oxide (ITO) electrode) array, or may be a touch sensor formed using other touch technologies, such as acoustic wave touch, pressure sensitive touch, resistive touch, optical touch, and the like, and the embodiments of the present application are not limited thereto.

The audio component 140 may be used to provide audio input and output functionality for the electronic device 100. The audio components 140 in the electronic device 100 may include a speaker, a microphone, a buzzer, a tone generator, and other components for generating and detecting sound.

The communication circuit 120 may be used to provide the electronic device 100 with the capability to communicate with external devices. The communication circuit 120 may include analog and digital input-output interface circuits, and wireless communication circuits based on radio frequency signals and/or optical signals. The wireless communication circuitry in communication circuitry 120 may include radio-frequency transceiver circuitry, power amplifier circuitry, low noise amplifiers, switches, filters, and antennas. For example, the wireless communication circuitry in communication circuitry 120 may include circuitry to support Near Field Communication (NFC) by transmitting and receiving near field coupled electromagnetic signals. For example, the communication circuit 120 may include a near field communication antenna and a near field communication transceiver. The communications circuitry 120 may also include a cellular telephone transceiver and antenna, a wireless local area network transceiver circuitry and antenna, and so forth.

The electronic device 100 may further include a battery, power management circuitry, and other input-output units 160. The input-output unit 160 may include buttons, joysticks, click wheels, scroll wheels, touch pads, keypads, keyboards, cameras, light emitting diodes and other status indicators, and the like.

A user may input commands through input-output circuitry 150 to control the operation of electronic device 100, and may use output data of input-output circuitry 150 to enable receipt of status information and other outputs from electronic device 100.

Referring to fig. 1B, fig. 1B is a schematic flow chart of a content push method according to an embodiment of the present disclosure, where the content push method described in the embodiment includes:

101. a first user ID is obtained.

The first user ID is an application account registered when the first object uses the application, or unique identification information for identifying the identity of the device. The user ID may be at least one of: a phone number, an Integrated Circuit Card Identity (ICCID), an International Mobile Equipment Identity (IMEI), a Single Sign On ID (SSOID), an ID of a third party application, an OppenId, and the like, which are not limited herein.

102. And determining a first natural person ID of a first object corresponding to the first user ID.

The natural person ID refers to an identity account corresponding to the target object, and the first natural person ID of the first object may be used to identify the first object. The first object is a user performing content push.

In the embodiment of the application, the natural person ID of each of the plurality of objects may be pre-constructed to obtain a plurality of natural person IDs, and the plurality of natural person IDs may be stored in a database preset in the electronic device. Wherein the plurality of objects includes a first object. Each natural person ID is associated with identity associated information of a corresponding object, the identity associated information includes at least one user ID of the corresponding object, for example, the identity associated information of the first object may include an IMEI corresponding to the electronic device, a plurality of account numbers of a plurality of applications, and the like, the IMEI and the account numbers are user IDs of the first object, and the first user ID may be any one of the user IDs, so that after the first user ID is obtained, the first natural person ID of the first object may be determined according to the first user ID.

103. And determining a second natural person ID of a second object having a preset relation with the first object according to the first natural person ID.

Wherein, the preset relationship may include at least one of the following: the family relationship may further include a couple relationship, a parent-child relationship, a brother-sister relationship, etc., the friend relationship may further include a close friend relationship, a common friend relationship, etc., and the coworker relationship may further include a superior-inferior relationship, a peer relationship, etc.

In this embodiment of the application, it may be predetermined whether a preset relationship exists between every two objects in the plurality of objects, and a type of the existing relationship, and further, after determining a first natural person ID of a first object, a second natural person ID of a second object having a preset relationship with the first object may be determined according to the first natural person ID, where the second object is a user who is different from the first object and has a preset relationship with the first object in the plurality of objects.

Optionally, in the step 103, determining a second natural person ID of a second object having a preset relationship with the first object according to the first natural person ID may include the following steps:

and querying a plurality of user relationship sets in a preset database according to the first natural person ID to obtain a second natural person ID of a second object in the user relationship set corresponding to the first object, wherein the user relationship set corresponding to the first object comprises preset relationships between the first object and other objects respectively, and the other objects comprise the second object.

In this embodiment, the electronic device may pre-store a plurality of user relationship sets in a preset database, where each of the plurality of user relationship sets includes a preset relationship between a corresponding object and another object, and further, when determining, according to a first natural person ID, a second natural person ID of a second object having a preset relationship with a first object, query the plurality of user relationship sets according to the first natural person ID to obtain a first user relationship set corresponding to the first natural person ID, where the first user relationship set includes preset relationships between the first object and the other objects, respectively, and the other objects include the second object, so that a second natural person ID of the second object and a relationship type between the second object and the first object may be obtained.

Optionally, in the embodiment of the present application, the following steps a1 to a4 may also be included:

a1, constructing a natural person ID of each object in a plurality of objects, and obtaining a plurality of natural person IDs, wherein the plurality of objects comprise the first object and the other objects;

in the embodiment of the application, a plurality of user relationship sets pre-stored in a preset database by the electronic device may be obtained according to the steps a 1-a 4, that is, the electronic device may pre-construct a plurality of natural person IDs corresponding to a plurality of objects, where each natural person ID identifies an identity of a corresponding object.

Optionally, in the step a1, constructing a natural person ID of each of the plurality of objects to obtain a plurality of natural person IDs, the method may include the following steps:

a11, acquiring identity associated information corresponding to each object in the plurality of objects to obtain a plurality of associated information;

a12, generating a natural person ID of the corresponding object according to each identity associated information in the identity associated information to obtain a plurality of natural person IDs.

Wherein the identity correlation information may include at least one of: the application use state may specifically be a use habit of the object using the electronic device, for example, the object sets a daily fixed turn-on time and a daily turn-off time, reads 1 hour every day, and the like, and the identity may include at least one of the following: user ID, face, fingerprint, vein, iris, etc., user ID may include, for example, ICCID, IMEI, SSOID, OppenId, ID of a third party application, etc., location identification may include MAC address of the electronic device, geographic location, which may include, for example, the subject's address, place of work, etc. It can be understood that the various types of identity associated information can be used to represent the identity of the corresponding object, and the multiple different-dimension identity associated information of each object can be used to identify the object, so that the identity associated information corresponding to each object in the multiple objects can be obtained to obtain multiple associated information, and then the natural person ID of the corresponding object is generated according to each identity associated information in the multiple identity associated information to obtain multiple natural person IDs, so that after the first user ID is obtained, the first natural person ID corresponding to the first user ID can be determined.

A2, obtaining historical use data of each object in the plurality of objects to obtain a plurality of historical use data;

wherein the historical usage data may include at least one of: behavior data of each object using the electronic device, application usage data of each application in the electronic device, change of behavior data before and after each object is changed, and the like, wherein the behavior data can be purchasing behavior, payment behavior, reading behavior, browsing behavior, video watching behavior, song listening behavior, chatting behavior, and the like of the object.

A3, constructing a user portrait according to each historical use data in the plurality of historical use data to obtain a plurality of user portraits;

after obtaining the plurality of historical usage data, a user portrait may be constructed according to each historical usage data in the plurality of historical usage data to obtain a plurality of user portraits, specifically, each historical usage data in the plurality of historical usage data may be classified to obtain a plurality of types of data, and further, each type of data in the plurality of types of data may be integrated to remove some unnecessary data, wherein a clustering algorithm or other classification algorithms may be used for processing to obtain a plurality of types of data after integration, wherein the clustering algorithm may include at least one of: a neighborhood (K-Nearest Neighbor, KNN) algorithm, a mean (K-means) algorithm, a Density-Based Clustering of Applications with Noise, DBscan, and the like. And finally, generating a user portrait of the corresponding object according to the integrated data of the plurality of types. Therefore, the comprehensive data of each object can be integrated, and the comprehensive and accurate user portrait can be constructed.

Optionally, in the step a3, constructing a user representation according to each historical usage data in the plurality of historical usage data to obtain a plurality of user representations, the method may include the following steps:

a31, determining a user image set according to each historical use data in the plurality of historical use data to obtain a plurality of user image sets, wherein each user image set comprises a plurality of sub-user images with a plurality of dimensionalities, and each sub-user image in the plurality of sub-user images comprises a plurality of labels;

a32, constructing the user portrait of the corresponding object according to the plurality of labels in the plurality of sub user portraits included in each user portrait set in the plurality of user portrait sets, and obtaining a plurality of user portraits.

The type data of the identity dimension refers to data about identity attributes of a target object, such as name, nickname, gender, age, occupation, and the like, the type data of the track dimension includes a time track and a position track, the time track may be a time track of the target object using one user ID, the position track may be a position track of the target object using one user ID, and the type data of the behavior dimension refers to data about carefulness of the target object on a corresponding application using the user ID. For example, the target object has searched for a game attack on a browser application, the target object has downloaded a game APP at a software store, the target object has viewed a live game on a video application, and so on. Therefore, a plurality of sub-user images with multiple dimensions can be generated according to the multiple types of data with multiple dimensions in each historical use data, a user image set corresponding to the historical use data is obtained, and each sub-user image in the plurality of sub-user images in each user image set is not the most comprehensive user image corresponding to the object. Wherein each historical usage data may include at least one of the following sub-user representations: the user identity dimension corresponds to a sub-user portrait, the trajectory dimension corresponds to a sub-user portrait, and the behavior dimension corresponds to a sub-user portrait, each sub-user portrait including a plurality of tags.

Further, the user portrait of the corresponding object can be constructed according to the plurality of labels in the plurality of sub user portraits included in each user portrait set in the plurality of user portrait sets, so that the plurality of user portraits are obtained.

A4, determining a user relationship set corresponding to each object in the plurality of objects according to the plurality of natural person IDs and the plurality of user representations to obtain the plurality of user relationship sets.

In the embodiment of the application, a user relationship set corresponding to each object in a plurality of objects can be determined according to a plurality of natural person IDs and a plurality of user figures, wherein the user relationship set comprises preset relationships existing between the corresponding object and other objects, and therefore the preset relationships existing among the objects can be determined.

Optionally, in the step a4, determining a set of user relationships corresponding to each of the plurality of objects according to the plurality of natural person IDs and the plurality of user representations to obtain the plurality of user relationships, may include:

a41, determining whether a preset relationship exists between every two objects in the plurality of objects according to the plurality of natural person IDs and the plurality of user portraits;

a42, forming a user relationship set by a plurality of other objects with preset relationships between the other objects and each object in the plurality of objects, and obtaining a plurality of user relationship sets.

In the embodiment of the application, an object having a preset relationship among a plurality of objects can be determined according to a plurality of natural person IDs and a plurality of user images, and a relationship type between each object of the plurality of objects and other objects can also be determined, so that after a first natural person ID of a first object is determined, a second object having a preset relationship with the first object can be determined according to the first natural person ID, and content push can be performed on the first object according to a target user image of the second object.

Optionally, in the step a41, determining whether a preset relationship exists between each two objects in the plurality of objects according to the plurality of natural person IDs and the plurality of user representations may include:

b1, determining the association degree between an object i and an object j according to the natural person ID of the object i and the user portrait, and the natural person ID of the object j and the user portrait, wherein the object i and the object j are any two different objects in the plurality of objects;

b2, if the association degree exceeds a preset association degree, determining that a preset relationship exists between the object i and the object j; and determining the relationship type between the object i and the object j.

In the embodiment of the application, the object i and the object j are any two different objects in the plurality of objects, and for the object i and the object j, the association degree between the object i and the object j can be determined according to the natural person ID of the object i, the user portrait, the natural person ID of the object j and the user portrait, so that whether a preset relationship exists between every two objects in the plurality of objects or not and the relationship type between the two objects with the preset relationship can be determined.

Optionally, the associating information corresponding to each of the natural person IDs includes a plurality of associating sub-information, each of the user images includes a plurality of user tags, and in the step B1, determining the association between the object i and the object j according to the natural person ID of the object i, the user image, the natural person ID of the object j, and the user image may include the following steps:

b11, determining a first number of same associated sub information contained between a plurality of associated sub information corresponding to the natural person ID of the object i and a plurality of associated sub information corresponding to the natural person ID of the object j;

b12, determining a second number of identical user tags contained between a plurality of user tags corresponding to the natural person ID of the object i and a plurality of user tags corresponding to the natural person ID of the object j;

b13, determining the sum of the first number and the second number;

b14, determining the number and the corresponding association degree according to the corresponding relation between the preset number and the association degree, and taking the association degree as the association degree between the object i and the object j.

The association sub-information included in the association information corresponding to each natural person ID may include any one of the following: the application use state, the identity mark and the position mark, wherein the identity mark can comprise at least one of the following: user ID, face, fingerprint, vein, iris, etc., the user ID may include, for example, ICCID, IMEI, SSOID, OppenId, ID of a third party application, etc., and the location identifier may include MAC address of the electronic device, geographic location, wherein the geographic location may include, for example, the subject's address, work place, etc., without specific limitation herein.

In this embodiment of the application, for the object i and the object j, the first number of identical association sub-information included between the object i and the object j may be determined according to a plurality of association sub-information corresponding to the natural person ID of the object i and a plurality of association sub-information corresponding to the natural person ID of the object j. A second number of identical user tags contained between object i and object j is also determined based on the plurality of user tags corresponding to the natural person ID of object i and the plurality of user tags corresponding to the natural person ID of object j. Then, the sum of the first quantity and the second quantity is determined, and further, the quantity and the corresponding association degree are determined according to the corresponding relation between the preset quantity and the association degree. Thus, the degree of association between each two objects in the plurality of objects may be determined, and whether a preset relationship exists between each two objects may be determined according to the degree of association.

104. And acquiring a target user portrait corresponding to the second natural person ID.

Wherein the target user representation is a user representation of a second object corresponding to the second natural person ID.

In this embodiment, a target user representation corresponding to the second natural person ID is obtained, and specifically, the target user representation corresponding to the second natural person ID in the preset database may be queried according to the second natural person ID, where the target user representation is one of the user representations constructed in step a 3.

105. And pushing content to the first object according to the target user portrait and the preset relation between the second object and the first object.

In the embodiment of the present application, it is considered that when pushing content to a first object, the pushed content is not only information concerned by the first object, but also information and an transaction concerned by a second object having a preset relationship with the first object. Thus, content push to the first object may be performed in accordance with a target user representation of the second object and the preset relationship between the second object and the first object. For example, having identified friends that are close in relationship between the first object and the second object, if the second object is very interested in a news item on a certain day or wants to purchase a certain product but does not have a formal order, the first object may be pushed with content related to the news item or the product.

Optionally, in the step 105, performing content push to the first object according to the target user representation and the preset relationship between the second object and the first object may include the following steps:

51. determining push content pushed to the first object according to the target user portrait;

52. determining a push control parameter pushed to the first object and the second object according to the preset relationship between the second object and the first object;

53. and pushing the push content to the first object according to the push control parameter.

Wherein the push control parameters may include at least one of: push time, push location, push application.

In the embodiment of the application, the pushed content pushed to the first object can be determined according to the target user image, for example, if the target user image of the second object includes a second object favorite rose, the pushed content can be determined to be content related to the rose. The method can also determine the push control parameters to be pushed to the first object and the second object according to the preset relationship between the second object and the first object, and if the first object and the second object are in a couple relationship or a lover relationship, the content about the roses can be pushed to the first object at the time of a lover's day, the birthday of the first object, and the like, so that the first object can give the roses as gifts to the first object. For another example, if the second object is related to the first object by parents and children, and the parents often pay attention to the health care information and view the contents related to the health care products, the contents related to prevention of cheating can be pushed to the children to help the children prevent the parents from being cheated.

It can be seen that, in the content push method described in this embodiment of the present application, by obtaining the first user ID, determining the first natural person ID of the first object corresponding to the first user ID, determining the second natural person ID of the second object having the preset relationship with the first object according to the first natural person ID, obtaining the target user portrait corresponding to the second natural person ID, and pushing the content to the first object according to the target user portrait and the preset relationship between the second object and the first object, in this way, the content can be pushed to the first object according to the user portrait of the second object having the preset relationship with the first object, so that diversified content can be pushed more intelligently, and the push effect is improved.

In accordance with the above, please refer to fig. 2, fig. 2 is a schematic flow chart of another content pushing method according to an embodiment of the present application, where the content pushing method described in the embodiment may include the following steps:

201. a first user ID is obtained.

202. And determining a first natural person ID of a first object corresponding to the first user ID.

203. And querying a plurality of user relationship sets in a preset database according to the first natural person ID to obtain a second natural person ID of a second object in the user relationship set corresponding to the first object, wherein the user relationship set corresponding to the first object comprises preset relationships between the first object and other objects respectively, and the other objects comprise the second object.

204. And acquiring a target user portrait corresponding to the second natural person ID.

205. And pushing content to the first object according to the target user portrait and the preset relation between the second object and the first object.

The specific implementation process of the step 201-205 can refer to the corresponding description in the method shown in fig. 1B, and is not described herein again.

It can be seen that, in the content push method described in this embodiment of the present application, by obtaining the first user ID, determining the first natural person ID of the first object corresponding to the first user ID, querying the plurality of user relationship sets in the preset database according to the first natural person ID, obtaining the second natural person ID of the second object in the user relationship set corresponding to the first object, obtaining the target user portrait corresponding to the second natural person ID, and pushing content to the first object according to the target user portrait and the preset relationship between the second object and the first object, in this way, content can be pushed to the first object according to the user portrait of the second object having the preset relationship with the first object, diversified content can be pushed more intelligently, and a push effect is improved.

In accordance with the above, please refer to fig. 3, which is a schematic flow chart of another content push method according to an embodiment of the present application, where the content push method described in the embodiment may include the following steps:

301. and constructing a natural person ID of each object in a plurality of objects to obtain a plurality of natural person IDs, wherein the plurality of objects comprise the first object and the other objects.

302. And obtaining historical use data of each object in the plurality of objects to obtain a plurality of historical use data.

303. And constructing a user portrait according to each historical use data in the plurality of historical use data to obtain a plurality of user portraits.

304. And determining a user relationship set corresponding to each object in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures to obtain the plurality of user relationship sets, and storing the plurality of user relationship sets in a preset database.

305. A first user ID is obtained.

306. And determining a first natural person ID of a first object corresponding to the first user ID.

307. And querying a plurality of user relationship sets in the preset database according to the first natural person ID to obtain a second natural person ID of a second object in the user relationship set corresponding to the first object, wherein the user relationship set corresponding to the first object comprises preset relationships between the first object and other objects respectively, and the other objects comprise the second object.

308. And acquiring a target user portrait corresponding to the second natural person ID.

309. And pushing content to the first object according to the target user portrait and the preset relation between the second object and the first object.

The specific implementation process of

steps

301 and 309 can be described with reference to the corresponding description in the method shown in fig. 1B, and will not be described herein again.

The content pushing method described in the embodiment of the present application obtains a plurality of natural person IDs by constructing a natural person ID of each object in a plurality of objects, obtains a plurality of historical usage data of each object in the plurality of objects, obtains a plurality of historical usage data, constructs a user portrait according to each historical usage data in the plurality of historical usage data, obtains a plurality of user portraits, determines a user relationship set corresponding to each object in the plurality of objects according to the plurality of natural person IDs and the plurality of user portraits, obtains a plurality of user relationship sets, obtains a first user ID, determines a first natural person ID of a first object corresponding to the first user ID, queries a plurality of user relationship sets in a preset database according to the first natural person ID, obtains a second natural person ID of a second object in the user relationship set corresponding to the first object, and obtains a target user corresponding to the second natural person ID, according to the target user portrait and the preset relation between the second object and the first object, content pushing is carried out on the first object, therefore, whether the preset relation exists between every two objects in the plurality of objects can be determined in advance, content pushing can be carried out on the first object according to the user portrait of the second object with the preset relation with the first object, diversified content pushing can be carried out more intelligently, and the pushing effect is improved.

In accordance with the above, please refer to fig. 4, in which fig. 4 is an electronic device 400 according to an embodiment of the present disclosure, including: a processor 410, a memory 420, a communication interface 430, and one or more programs 421, the one or more programs 421 stored in the memory 420 and configured to be executed by the processor 410, the programs comprising instructions for:

acquiring a first user ID;

acquiring a target user portrait corresponding to the second natural person ID;

In one possible example, in terms of the pushing of content to the first object according to the target user representation and the preset relationship between the second object and the first object, the program 421 includes instructions for:

determining push content pushed to the first object according to the target user portrait;

determining a push control parameter pushed to the first object and the second object according to the preset relationship between the second object and the first object;

and pushing the push content to the first object according to the push control parameter.

In one possible example, in said determining a second natural person ID of a second object having a preset relationship with said first object according to said first natural person ID, said program 421 comprises instructions for:

In one possible example, the program 421 further includes instructions for performing the steps of:

constructing a natural person ID of each object in a plurality of objects to obtain a plurality of natural person IDs, wherein the plurality of objects comprise the first object and the other objects;

obtaining historical use data of each object in the plurality of objects to obtain a plurality of historical use data;

constructing a user portrait according to each historical use data in the plurality of historical use data to obtain a plurality of user portraits;

and determining a user relationship set corresponding to each object in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures to obtain the plurality of user relationship sets.

In one possible example, in the constructing the natural person ID for each of the plurality of objects, resulting in a plurality of natural person IDs, the program 421 includes instructions for:

acquiring identity associated information corresponding to each object in the plurality of objects to obtain a plurality of associated information;

and generating a natural person ID of the corresponding object according to each identity associated information in the plurality of identity associated information to obtain a plurality of natural person IDs.

In one possible example, in said constructing a user representation from each of said plurality of historical usage data, resulting in a plurality of user representations, said program 421 includes instructions for:

determining a user image set according to each historical use data in the plurality of historical use data to obtain a plurality of user image sets, wherein each user image set comprises a plurality of sub-user images with a plurality of dimensionalities, and each sub-user image in the plurality of sub-user images comprises a plurality of labels;

and constructing a user portrait of a corresponding object according to a plurality of labels in a plurality of sub user portraits included in each user portrait set in the plurality of user portrait sets to obtain a plurality of user portraits.

In one possible example, in said determining a set of user relationships for each of said plurality of objects from said plurality of natural person IDs and said plurality of user representations, resulting in a plurality of sets of user relationships, said program 421 includes instructions for performing the steps of:

determining whether a preset relationship exists between each two objects in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures;

and forming a user relationship set by the plurality of other objects with a preset relationship with each object in the plurality of objects and each object to obtain a plurality of user relationship sets.

In one possible example, in said determining from said plurality of natural person IDs and said plurality of user representations whether a preset relationship exists between each two of said plurality of objects, said program 421 includes instructions for:

determining the association degree between an object i and an object j according to the natural person ID of the object i, the user portrait, the natural person ID of the object j and the user portrait, wherein the object i and the object j are any two different objects in the plurality of objects;

if the association degree exceeds a preset association degree, determining that a preset relationship exists between the object i and the object j; and determining the relationship type between the object i and the object j.

In one possible example, the association information corresponding to each of the natural person IDs comprises a plurality of association sub-information, each of the user representations comprises a plurality of user tags, and in said determining the degree of association between object i and object j based on the natural person ID of object i and the user representation and the natural person ID and user representation of object j, the program 421 comprises instructions for:

determining a first number of same associated sub-information included between a plurality of associated sub-information corresponding to the natural person ID of the object i and a plurality of associated sub-information corresponding to the natural person ID of the object j;

determining a second number of identical user tags contained between a plurality of user tags corresponding to the natural person ID of the object i and a plurality of user tags corresponding to the natural person ID of the object j;

determining a sum of quantities between the first quantity and the second quantity;

and determining the number and the corresponding association degree according to the corresponding relation between the preset number and the association degree, and taking the association degree as the association degree between the object i and the object j.

Referring to fig. 5A, fig. 5A is a schematic structural diagram of a content push apparatus according to the present embodiment. The content push apparatus is applied to the electronic device shown in fig. 1A, and includes an acquisition unit 501, a determination unit 502, and a push unit 503, wherein,

the obtaining unit 501 is configured to obtain a first user ID;

the determining unit 502 is configured to determine a first natural person ID of a first object corresponding to the first user ID;

the determining unit 502 is further configured to determine, according to the first natural person ID, a second natural person ID of a second object having a preset relationship with the first object;

the obtaining unit 501 is further configured to obtain a target user portrait corresponding to the second natural person ID;

the pushing unit 503 is configured to push content to the first object according to the target user representation and the preset relationship between the second object and the first object.

Optionally, in terms of pushing content to the first object according to the target user representation and the preset relationship between the second object and the first object, the pushing unit 503 is specifically configured to:

Optionally, in the aspect of determining, according to the first natural person ID, a second natural person ID of a second object having a preset relationship with the first object, the determining unit 502 is specifically configured to:

Alternatively, as shown in fig. 5B, fig. 5B is a modified structure of the content push apparatus shown in fig. 5A, which may further include, compared with fig. 5A: a unit 504 is constructed in which, among other things,

the constructing unit 504 is configured to construct a natural person ID of each of a plurality of objects, to obtain a plurality of natural person IDs, where the plurality of objects includes the first object and the other objects;

the obtaining unit 501 is further configured to obtain historical usage data of each object in the multiple objects, so as to obtain multiple historical usage data;

the constructing unit 504 is further configured to construct a user portrait according to each historical usage data in the plurality of historical usage data, so as to obtain a plurality of user portraits;

the determining unit 502 is further configured to determine, according to the natural person IDs and the user figures, a user relationship set corresponding to each object in the objects, so as to obtain the user relationship sets.

Optionally, in the aspect of constructing the natural person ID of each object of the multiple objects to obtain multiple natural person IDs, the constructing unit 504 is specifically configured to:

Optionally, in the aspect of constructing a user representation according to each historical usage data in the plurality of historical usage data to obtain a plurality of user representations, the constructing unit 504 is specifically configured to:

and constructing the user portrait of the corresponding object according to a plurality of labels included in a plurality of sub user portraits included in each user portrait set in the plurality of user portrait sets to obtain a plurality of user portraits.

Optionally, in the aspect that the determining, according to the natural person IDs and the user representations, a user relationship set corresponding to each object in the objects is obtained to obtain a plurality of user relationship sets, the determining unit 502 is specifically configured to:

Optionally, in the aspect of determining whether a preset relationship exists between each two objects in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures, the pushing unit 503 is specifically configured to:

Optionally, the association information corresponding to each natural person ID includes a plurality of association sub information, each user portrait includes a plurality of user tags, and in the aspect of determining the association between the object i and the object j according to the natural person ID of the object i, the user portrait, the natural person ID of the object j, and the user portrait, the pushing unit 503 is specifically configured to:

It can be seen that, the content pushing apparatus described in this embodiment of the application, by obtaining the first user ID, determines the first natural person ID of the first object corresponding to the first user ID, determines the second natural person ID of the second object having a preset relationship with the first object according to the first natural person ID, obtains the target user portrait corresponding to the second natural person ID, and pushes the content to the first object according to the target user portrait and the preset relationship between the second object and the first object, so that the content can be pushed to the first object according to the user portrait of the second object having a preset relationship with the first object, and the content pushed to be diversified can be more intelligently performed, and the pushing effect is improved.

It can be understood that the functions of each program module of the content push apparatus in this embodiment may be specifically implemented according to the method in the foregoing method embodiment, and the specific implementation process may refer to the related description of the foregoing method embodiment, which is not described herein again.

Embodiments of the present application also provide a computer storage medium, where the computer storage medium stores a computer program for electronic data exchange, and the computer program makes a computer execute part or all of the steps of any one of the content push methods described in the above method embodiments.

Embodiments of the present application also provide a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute some or all of the steps of any one of the content push methods as described in the above method embodiments.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit may be implemented in the form of hardware, or may be implemented in the form of a software program module.

The integrated units, if implemented in the form of software program modules and sold or used as stand-alone products, may be stored in a computer readable memory. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned memory comprises: various media capable of storing program codes, such as a usb disk, a read-only memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and the like.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash disk, ROM, RAM, magnetic or optical disk, and the like.

The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

A method for pushing content, the method comprising:

acquiring a first user ID;

determining a first natural person ID of a first object corresponding to the first user ID;

determining a second natural person ID of a second object having a preset relationship with the first object according to the first natural person ID;

acquiring a target user portrait corresponding to the second natural person ID;

and pushing content to the first object according to the target user portrait and the preset relation between the second object and the first object.
The method of claim 1, wherein said pushing content to the first object according to the target user representation and the preset relationship between the second object and the first object comprises:

determining push content pushed to the first object according to the target user portrait;

determining a push control parameter pushed to the first object and the second object according to the preset relationship between the second object and the first object;

and pushing the push content to the first object according to the push control parameter.
The method of claim 1 or 2, wherein determining a second natural person ID of a second object having a preset relationship with the first object from the first natural person ID comprises:

and querying a plurality of user relationship sets in a preset database according to the first natural person ID to obtain a second natural person ID of a second object in the user relationship set corresponding to the first object, wherein the user relationship set corresponding to the first object comprises preset relationships between the first object and other objects respectively, and the other objects comprise the second object.
The method of claim 3, further comprising:

constructing a natural person ID of each object in a plurality of objects to obtain a plurality of natural person IDs, wherein the plurality of objects comprise the first object and the other objects;

obtaining historical use data of each object in the plurality of objects to obtain a plurality of historical use data;

constructing a user portrait according to each historical use data in the plurality of historical use data to obtain a plurality of user portraits;

and determining a user relationship set corresponding to each object in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures to obtain the plurality of user relationship sets.
The method of claim 4, wherein constructing the natural person ID for each of the plurality of objects to obtain a plurality of natural person IDs comprises:

acquiring identity associated information corresponding to each object in the plurality of objects to obtain a plurality of associated information;

and generating a natural person ID of the corresponding object according to each identity associated information in the plurality of identity associated information to obtain a plurality of natural person IDs.
The method of claim 4 or 5, wherein constructing a user representation from each of the plurality of historical usage data to obtain a plurality of user representations comprises:

determining a user image set according to each historical use data in the plurality of historical use data to obtain a plurality of user image sets, wherein each user image set comprises a plurality of sub-user images with a plurality of dimensionalities, and each sub-user image in the plurality of sub-user images comprises a plurality of labels;

and constructing a user portrait of a corresponding object according to a plurality of labels in a plurality of sub user portraits included in each user portrait set in the plurality of user portrait sets to obtain a plurality of user portraits.
The method of any of claims 4-6, wherein determining a set of user relationships for each of the plurality of objects based on the plurality of natural person IDs and the plurality of user representations results in a plurality of sets of user relationships, comprising:

determining whether a preset relationship exists between each two objects in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures;

and forming a user relationship set by the plurality of other objects with a preset relationship with each object in the plurality of objects and each object to obtain a plurality of user relationship sets.
The method of claim 7, wherein determining whether a preset relationship exists between each two of the plurality of objects based on the plurality of natural person IDs and the plurality of user representations comprises:

determining the association degree between an object i and an object j according to the natural person ID of the object i, the user portrait, the natural person ID of the object j and the user portrait, wherein the object i and the object j are any two different objects in the plurality of objects;

if the association degree exceeds a preset association degree, determining that a preset relationship exists between the object i and the object j; and determining the relationship type between the object i and the object j.
The method of claim 8, wherein the association information associated with each of the natural person IDs comprises a plurality of association sub-information, wherein each of the user representations comprises a plurality of user tags, and wherein determining the association between object i and object j based on the natural person ID and the user representation for object i and the natural person ID and the user representation for object j comprises:

determining a first number of same associated sub-information included between a plurality of associated sub-information corresponding to the natural person ID of the object i and a plurality of associated sub-information corresponding to the natural person ID of the object j;

determining a second number of identical user tags contained between a plurality of user tags corresponding to the natural person ID of the object i and a plurality of user tags corresponding to the natural person ID of the object j;

determining a sum of quantities between the first quantity and the second quantity;

and determining the number and the corresponding association degree according to the corresponding relation between the preset number and the association degree, and taking the association degree as the association degree between the object i and the object j.
A content push apparatus, characterized in that the content push apparatus comprises:

an acquisition unit configured to acquire a first user ID;

a determining unit, configured to determine a first natural person ID of a first object corresponding to the first user ID;

the determining unit is further used for determining a second natural person ID of a second object having a preset relationship with the first object according to the first natural person ID;

the acquisition unit is further used for acquiring a target user portrait corresponding to the second natural person ID;

and the pushing unit is used for pushing the content to the first object according to the target user portrait and the preset relationship between the second object and the first object.
The apparatus of claim 10, wherein in the pushing of the content to the first object according to the target user representation and the preset relationship between the second object and the first object, the pushing unit is specifically configured to:

determining push content pushed to the first object according to the target user portrait;

determining a push control parameter pushed to the first object and the second object according to the preset relationship between the second object and the first object;

and pushing the push content to the first object according to the push control parameter.
The apparatus according to claim 10 or 11, wherein, in said determining a second natural person ID of a second object having a preset relationship with the first object from the first natural person ID, the determining unit is specifically configured to:

and querying a plurality of user relationship sets in a preset database according to the first natural person ID to obtain a second natural person ID of a second object in the user relationship set corresponding to the first object, wherein the user relationship set corresponding to the first object comprises preset relationships between the first object and other objects respectively, and the other objects comprise the second object.
The apparatus of claim 12, further comprising:

a construction unit, configured to construct a natural person ID of each of a plurality of objects, to obtain a plurality of natural person IDs, where the plurality of objects include the first object and the other objects;

the obtaining unit is further configured to obtain historical usage data of each object in the plurality of objects to obtain a plurality of historical usage data;

the construction unit is further used for constructing a user portrait according to each historical use data in the plurality of historical use data to obtain a plurality of user portraits;

the determining unit is further configured to determine, according to the natural person IDs and the user figures, a user relationship set corresponding to each object in the objects, so as to obtain the user relationship sets.
The apparatus according to claim 13, wherein in said constructing the natural person ID for each of the plurality of objects, resulting in a plurality of natural person IDs, said constructing unit is specifically configured to:

acquiring identity associated information corresponding to each object in the plurality of objects to obtain a plurality of associated information;

and generating a natural person ID of the corresponding object according to each identity associated information in the plurality of identity associated information to obtain a plurality of natural person IDs.
The apparatus of claim 13 or 14, wherein in said constructing a user representation from each of said plurality of historical usage data, resulting in a plurality of user representations, said constructing unit is specifically configured to:

determining a user image set according to each historical use data in the plurality of historical use data to obtain a plurality of user image sets, wherein each user image set comprises a plurality of sub-user images with a plurality of dimensionalities, and each sub-user image in the plurality of sub-user images comprises a plurality of labels;

and constructing the user portrait of the corresponding object according to a plurality of labels included in a plurality of sub user portraits included in each user portrait set in the plurality of user portrait sets to obtain a plurality of user portraits.
The apparatus according to any of claims 13-15, wherein, in said determining a set of user relationships for each of the plurality of objects from the plurality of natural person IDs and the plurality of user representations, resulting in a plurality of sets of user relationships, the determining unit is specifically configured to:

determining whether a preset relationship exists between each two objects in the plurality of objects according to the plurality of natural person IDs and the plurality of user figures;

and forming a user relationship set by the plurality of other objects with a preset relationship with each object in the plurality of objects and each object to obtain a plurality of user relationship sets.
The apparatus of claim 16, wherein in said determining whether a preset relationship exists between each two of the plurality of objects based on the plurality of natural person IDs and the plurality of user representations, the push unit is specifically configured to:

determining the association degree between an object i and an object j according to the natural person ID of the object i, the user portrait, the natural person ID of the object j and the user portrait, wherein the object i and the object j are any two different objects in the plurality of objects;

if the association degree exceeds a preset association degree, determining that a preset relationship exists between the object i and the object j; and determining the relationship type between the object i and the object j.
An electronic device comprising a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps in the method of any of claims 1-9.
A computer-readable storage medium, characterized in that a computer program for electronic data exchange is stored, wherein the computer program causes a computer to perform the method according to any one of claims 1-9.
A computer program product, characterized in that the computer program product comprises a computer-readable storage medium having stored thereon a computer program for causing a computer to perform the method according to any one of claims 1-9.