CN113900907B - Mapping construction method and system - Google Patents
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- CN113900907B CN113900907B CN202111363285.1A CN202111363285A CN113900907B CN 113900907 B CN113900907 B CN 113900907B CN 202111363285 A CN202111363285 A CN 202111363285A CN 113900907 B CN113900907 B CN 113900907B
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- 238000013507 mapping Methods 0.000 title claims abstract description 35
- 238000010276 construction Methods 0.000 title claims abstract description 25
- 238000000034 method Methods 0.000 claims abstract description 31
- 238000004590 computer program Methods 0.000 claims description 8
- 238000004458 analytical method Methods 0.000 abstract description 3
- 238000004891 communication Methods 0.000 abstract description 3
- 238000012545 processing Methods 0.000 description 8
- 238000010586 diagram Methods 0.000 description 7
- 230000006870 function Effects 0.000 description 4
- 230000003287 optical effect Effects 0.000 description 3
- 238000003672 processing method Methods 0.000 description 3
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000000644 propagated effect Effects 0.000 description 2
- 230000006978 adaptation Effects 0.000 description 1
- 230000004888 barrier function Effects 0.000 description 1
- 230000006399 behavior Effects 0.000 description 1
- 235000014510 cooky Nutrition 0.000 description 1
- 239000000835 fiber Substances 0.000 description 1
- 230000014759 maintenance of location Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 239000013307 optical fiber Substances 0.000 description 1
- 239000004065 semiconductor Substances 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/3065—Monitoring arrangements determined by the means or processing involved in reporting the monitored data
- G06F11/3072—Monitoring arrangements determined by the means or processing involved in reporting the monitored data where the reporting involves data filtering, e.g. pattern matching, time or event triggered, adaptive or policy-based reporting
- G06F11/3082—Monitoring arrangements determined by the means or processing involved in reporting the monitored data where the reporting involves data filtering, e.g. pattern matching, time or event triggered, adaptive or policy-based reporting the data filtering being achieved by aggregating or compressing the monitored data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/901—Indexing; Data structures therefor; Storage structures
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The invention discloses a mapping construction method and a mapping construction system, wherein the method comprises the following steps: accessing a front-end first website, acquiring id data of the first website, and judging whether oneid exists or not; if the oneid does not exist, accessing an oneid rule of the back end and connecting the back end, and inquiring whether the oneid exists in the server by the back end; if the first website does not exist, automatically generating oneid, and mapping the id data acquired by the first website to the generated oneid; returning the generated oneid to the front end and storing the oneid in a local storage; the same front end accesses a second website, acquires id data of the second website, generates a request carrying the oneid stored in the local storage and the id data of the second website, accesses the oneid standard and interfaces, and executes merging operation of the id data of the second website at the back end. The method and the system adopt the iframe embedded frame at the front end to carry out identity mapping on different id data on different websites under the same flow, thereby realizing the communication of each data island and ensuring the accuracy of advertisement service analysis and user portrait data application.
Description
Technical Field
The invention relates to the technical field of internet advertisements, in particular to a mapping construction method and system.
Background
In the prior art, for an advertisement delivery platform, a user accesses a landing page to various websites and applications, and UIDs which can be acquired by different access environments are different from deviceIds. It is necessary to aggregate the unique user identification information from the various data sources to generate a new oneid, which serves as the unique user identification to merge the user information. The existing scheme is to acquire the deviceId spliced on the access link or the UID of the media website carried in the cookie as a unique identifier, and the unique identifier is openid in a WeChat applet environment. However, the above prior art still has the following technical problems: 1. the user accesses across domain names, the deviceId carried is necessarily different, and each time the deviceId is identified as a new user, historical retention behavior of other websites cannot be tracked. 2. UIDs under different websites and applications are not a system, and data barriers exist and cannot be related together. 3. The user information cannot be integrated, such as the same user, in the process that he uses the applet, we acquire the telephone number and the identification card number, in the process that he uses the quick application, we acquire the UID and the payment account number, but we cannot accurately correlate the two groups of information.
Disclosure of Invention
One of the purposes of the invention is to provide a mapping construction method and system, wherein the method and system adopts an iframe embedded frame at the front end to carry out identity mapping (id mapping) on different id data on different websites under the same flow, thereby realizing the communication of each data island and ensuring the accuracy of advertisement service analysis and user portrait data application.
The invention further aims to provide a mapping construction method and a mapping construction system, wherein the method and the system adopt a Flink stream processing method on the basis of an iframe embedded frame to uniformly map various acquired id data onto oneid, and the mapping relation between the oneid and various devices can be initialized or updated in real time based on the Flink stream processing method.
The invention further aims to provide a mapping construction method and a mapping construction system, wherein the method and the system monitor the equipment access information on each disk through the Flink stream processing method to merge information, find out the mapping relation between new equipment and original records, update mapping or remove the original redundant scattered information if the mapping relation exists, so that scattered data under different websites or applications are generated to be aggregated, and the utilization efficiency of the data can be improved.
In order to achieve at least one of the above objects, the present invention further provides a map construction method comprising the steps of:
accessing a front-end first website, acquiring id data of the first website, and judging whether oneid exists or not;
if the oneid does not exist, accessing an oneid rule of the back end and connecting the back end, and inquiring whether the oneid exists in the server by the back end;
if the first website does not exist, automatically generating oneid, and mapping the id data acquired by the first website to the generated oneid;
returning the generated oneid to the front end and storing the oneid in a local storage;
the same front end accesses a second website, acquires id data of the second website, generates a request carrying the oneid stored in the local storage and the id data of the second website, accesses the oneid standard and interfaces, and executes merging operation of the id data of the second website at the back end.
According to one preferred embodiment of the invention, an iframe is embedded in the front end of a website, and when a browser accesses different websites each time, the iframe accesses an oneid merging interface with a fixed domain name each time after accessing different websites, and is used for transmitting id data of the same front end to the back end to execute merging operation.
According to another preferred embodiment of the present invention, the method includes that the server acquires oneid, and the method for acquiring oneid includes: searching whether the local storage corresponding to the front-end request has oneid, if so, judging whether real equipment number id data of the uid and deviceid exist in the front-end request, and if so, merging the real equipment number id data of the uid and deviceid into the same oneid updating mapping relation.
According to another preferred embodiment of the present invention, the method includes that the server acquires oneid, and the method for acquiring oneid includes: searching whether the corresponding local storage of the front-end request has oneid, if not, judging whether real equipment number id data of the uid and deviceid exist in the front-end request, if so, checking the oneid in a database according to the priority sequence of the uid, executing merging operation on the real equipment number id data of the corresponding uid and deviceid according to the queried oneid, and returning the queried oneid to be stored in the local storage of the front-end.
According to another preferred embodiment of the present invention, the method includes that the server acquires oneid, and the method for acquiring oneid includes: searching whether the local storage corresponding to the front-end request has oneid, if not, judging whether real equipment number id data of the uid and deviceid exist in the front-end request, and if not, automatically generating oneid and returning to the local storage of the front-end for storage, wherein the oneid is used for subsequent id data merging.
According to another preferred embodiment of the present invention, when the backend server performs the oneid merge operation, a merge log is automatically printed and generated, and the iframe monitors the merge log in real time, and updates the mapping relationship of the mapping device on the backend server.
According to another preferred embodiment of the present invention, when the corresponding local storage is requested by the current end, no oneid exists in the corresponding local storage, no real device number id data of the uid and the deviceid exists, and no corresponding oneid is queried in the database according to the priority order of the uid, the oneid is automatically generated as the identity of the real device number id data of the current uid and the deviceid, and the merging operation is performed.
According to another preferred embodiment of the present invention, the method for generating oneid includes: the MD5 value of one uuid is generated as the generated oneid value according to ua.
According to another preferred embodiment of the present invention, the merging operation includes: if a plurality of wids and deviceids with different priorities exist in the same front-end request, sequentially judging whether the wids and deviceids with the priorities from high to low have corresponding oneid in a back-end database, if so, sequentially merging the corresponding wids and deviceids into the corresponding oneid according to the priorities, and if not, sequentially generating the same oneid according to the priorities and sequentially executing merging operation.
In order to achieve at least one of the above objects, the present invention further provides a map construction system that performs the one map construction method.
The present invention further provides a computer-readable storage medium storing a computer program executable by a processor to perform the one map construction method.
Drawings
FIG. 1 is a flow chart of a map construction method of the present invention.
Fig. 2 shows a schematic diagram of the unified acquisition oneid method of the front-end frame in the present invention.
Fig. 3 is a schematic diagram of processing logic for acquiring oneid by a server in the present invention.
FIG. 4 is a schematic diagram of the data-side merge processing logic in the present invention.
Detailed Description
The following description is presented to enable one of ordinary skill in the art to make and use the invention. The preferred embodiments in the following description are by way of example only and other obvious variations will occur to those skilled in the art. The basic principles of the invention defined in the following description may be applied to other embodiments, variations, modifications, equivalents, and other technical solutions without departing from the spirit and scope of the invention.
It will be understood that the terms "a" and "an" should be interpreted as referring to "at least one" or "one or more," i.e., in one embodiment, the number of elements may be one, while in another embodiment, the number of elements may be plural, and the term "a" should not be interpreted as limiting the number.
Referring to fig. 1-4, the invention discloses a mapping construction method and a system, wherein the method comprises the following steps: firstly, embedding a frame on a front-end page, wherein the frame acquires oneid (unique identity) from a fixed unique domain name server, a server monitors mapping relation between oneid and equipment in real time through a link stream processing frame, and initializes or updates the mapping relation between oneid and equipment in real time.
Specifically, after the frame framework is embedded in the front-end page, each time the front-end page accesses a website, the frame framework accesses an oneid merging interface on a server with a fixed domain name, generates a request carrying device information such as various UIDs or deviceIds of each access website carrying the corresponding website, and performs merging of the device information such as the various UIDs or deviceIds on a back-end server.
For example: installing the frame framework on a mobile browser, the mobile browser starting to access a first website (A1), looking up whether the oneid is present in the local store (local store) of the browser, if the oneid is not present, querying an oneid merge interface through the frame framework, looking up whether a corresponding UID or oneid of a deviceId is present in a database (Hbase) through the merge interface, such as deviceid=123 in the first website, and not looking up the deviceid=123 in the database (Hbase), or looking up the deviceid=123 in the database, but not looking up the oneid corresponding to the deviceid=123, the system identifying the deviceid=123 as a new user, generating a first oneid for the new user, such as first oneid=202 and …, and classifying the identified deviceid=123 and the first oneid=123 as a new user name.
When the back-end server generates the first oneid as a unique identity of the new user, the system returns the first oneid to a corresponding mobile phone browser, and local storage (local storage) of the mobile phone browser stores the first oneid. When the mobile phone browser accesses a second website (B2), a frame framework installed on the mobile phone browser inquires an oneid merging interface again, accesses local storage at the same time, obtains a request carrying equipment information deviceId=999 and the first oneid of the second website through the oneid merging interface, and sends the request to a back-end server, wherein the back-end server merges new equipment information deviceId=999 into the same new user according to the first oneid, so that equipment information of UID or deviceId of the same user accessing different websites can be obtained from the back-end server and used as reference data for subsequent user demand analysis and user portrait production, and the accuracy of advertisement pushing is improved.
Referring to fig. 3, the present invention provides processing logic for a server to obtain the oneid, including the following steps: judging whether the local storage (local storage) of the request contains oneid data, if so, judging whether the request contains the real equipment information of UID or deviceId, if so, executing the merging processing of identity mapping according to the oneid data, merging the real equipment information of the UID or deviceId to a user under the oneid data, returning the oneid data after merging, and storing the returned oneid data at the front end of the browser. If the local storage (local storage) of the request is judged to contain the oneid data and the request is judged not to contain the UID or the real equipment information of the deviceId, the oneid data is directly returned, and the back-end server does not perform merging operation.
When judging that the local storage (local storage) of the request does not contain the oneid data, further judging whether the request contains the real equipment information of the UID or the deviceId, if so, searching corresponding oneid data in a database (Hbase) of a server in sequence according to the priority of the UID or the deviceId in the request, and if so, executing merging operation on the UID or the deviceId in sequence according to the priority. If no corresponding oneid data is queried in a database (Hbase) of the server, sequentially creating the corresponding oneid data according to the priority of the UID or the deviceId, and sequentially executing merging operation according to the sequentially created oneid data. If the local storage (local storage) of the request does not contain the oneid data and does not contain the UID or the real device information of the deviceId, a 32-bit secure uuid is generated and is returned to the front-end local storage as the oneid data for storage.
After the merging operation of the UID or deviceId real equipment information is completed, the system executes the generation and printing of the merging log, monitors the generated merging log in real time through the link flow, and updates the identity mapping relation between the user and the equipment in the database (Hbase) according to the merging log. The method for generating oneid data comprises the following steps: the uuid is calculated using the MD5 algorithm to generate an MD5 value, which serves as the oneid data generated.
Please note that, please refer to fig. 4, the present invention further discloses merging processing logic under id data with different priorities, wherein a_uid, b_uid, c_uid and deviceId are defined as different id data, and priorities of the different id data are as follows: A_UID > B_UID > C_UID > deviceId, the request contains the id data, if the request is judged to contain oneid data, the id data establishment mapping is merged to a user corresponding to the oneid data in sequence, whether the id data with higher priority than the id data exists is further searched, and if the id data with higher priority than the id data does not exist, the merging operation is finished. If the request data does not contain the oneid data, firstly searching the oneid data of the A_UID from the database according to the priority, and if the oneid data exists, executing the merging operation of id data by the A_UID, the B_UID, the C_UID and the deviceId according to the oneid data searched by the A_UID in sequence, and writing the A_UID, the B_UID, the C_UID and the deviceId under the same user mark. If the corresponding oneid data is not found in the database by the A_UID, generating unique oneid data by adopting an MD5 algorithm according to the A_UID data, and further executing data merging operation of the A_UID, the B_UID, the C_UID and the deviceId according to the generated oneid data.
With continued reference to fig. 4, if the id data of the a_uid is found to be null in the request data, searching whether the next b_uid has corresponding oneid data in the database according to the priority, if so, sequentially executing merging operation of the b_uid, the c_uid and the deviceId, if not, adopting MD5 algorithm to calculate and generate oneid data with uniqueness according to the b_uid, and further executing id data merging operation including the b_uid, the c_uid and the deviceId according to the uniqueness oneid data generated by the b_uid. If the found B_UID is empty, further searching the oneid data corresponding to the C_UID according to the priority, if the oneid data corresponding to the C_UID does not exist, generating the unique oneid data corresponding to the C_UID by adopting an MD5 algorithm, executing id data merging operation of the C_UID and the deviceId, and if the C_UID does not exist, searching the oneid data of the deviceId according to the flow and executing merging operation. It should be noted that, the above merging processing logic according to the priority setting can fully merge different types of id data into the same user, so as to facilitate the subsequent grasp of the browsing preference of the client and improve the accuracy of advertisement popularization. After the data merging of the id data of each priority is completed, the identity mapping relation related to the original oneid data in the database needs to be cleared.
In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flowcharts. In such embodiments, the computer program may be downloaded and installed from a network via a communication portion, and/or installed from a removable medium. The above-described functions defined in the method of the present application are performed when the computer program is executed by a Central Processing Unit (CPU). It should be noted that the computer readable medium described in the present application may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wire segments, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present application, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
It will be understood by those skilled in the art that the embodiments of the present invention described above and shown in the drawings are merely illustrative and not restrictive of the current invention, and that this invention has been shown and described with respect to the functional and structural principles thereof, without departing from such principles, and that any modifications or adaptations of the embodiments of the invention may be possible and practical.
Claims (8)
1. A map construction method, characterized in that the method comprises the steps of:
accessing a front-end first website, acquiring id data of the first website, and judging whether oneid exists or not;
if the oneid does not exist, accessing an oneid merging interface of the back end, and inquiring whether the oneid exists in the server by the back end;
if the first website does not exist, automatically generating oneid, and mapping the id data acquired by the first website to the generated oneid;
returning the generated oneid to the front end and storing the oneid in a local storage;
the same front end accesses a second website, acquires id data of the second website, generates a request carrying the oneid stored in the local storage and the id data of the second website, accesses the oneid merging interface, and executes merging operation of the id data of the second website at the rear end;
the method further comprises the steps of: embedding an iframe frame at the front end of a website, wherein when a browser accesses different websites each time, the iframe accesses an oneid merging interface with a fixed domain name each time after accessing different websites, and the iframe is used for transmitting id data of the same front end to the rear end to execute merging operation;
the method also comprises the steps that the server acquires oneid, and the oneid acquisition method comprises the following steps: searching whether the local storage corresponding to the front-end request has oneid, if so, judging whether real equipment number id data of the uid and deviceid exist in the front-end request, and if so, merging the real equipment number id data of the uid and deviceid into the same oneid updating mapping relation.
2. The map construction method according to claim 1, wherein the method includes the server acquiring oneid, and the method for acquiring oneid includes: searching whether the corresponding local storage of the front-end request has oneid, if not, judging whether real equipment number id data of the uid and deviceid exist in the front-end request, if so, checking the oneid in a database according to the priority sequence of the uid, executing merging operation on the real equipment number id data of the corresponding uid and deviceid according to the queried oneid, and returning the queried oneid to be stored in the local storage of the front-end.
3. The map construction method according to claim 1, wherein the method includes the server acquiring oneid, and the method for acquiring oneid includes: searching whether the local storage corresponding to the front-end request has oneid, if not, judging whether real equipment number id data of the uid and deviceid exist in the front-end request, and if not, automatically generating oneid and returning to the local storage of the front-end for storage, wherein the oneid is used for subsequent id data merging.
4. The mapping construction method according to claim 1, wherein the merge log is automatically generated by printing after the oneid merge operation is performed on the back-end server, and the iframe monitors the merge log in real time and updates the mapping relationship of the mapping device on the back-end server.
5. The mapping construction method according to claim 1, wherein the method for generating oneid automatically performs merging operation as an identity of the real device number id data of the current uid and deviceid if the corresponding oneid is not queried in the database according to the priority order of the uid, and the method for generating oneid does not exist in the local storage corresponding to the current end request, and includes: the MD5 value of one uuid is generated as the generated oneid value according to ua.
6. The map construction method according to claim 1, wherein the merging operation includes: if a plurality of wids and deviceids with different priorities exist in the same front-end request, sequentially judging whether the wids and deviceids with the priorities from high to low have corresponding oneid in a back-end database, if so, sequentially merging the corresponding wids and deviceids into the corresponding oneid according to the priorities, and if not, sequentially generating the same oneid according to the priorities and sequentially executing merging operation.
7. A map construction system, characterized in that the system performs a map construction method according to any one of the claims 1-6.
8. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program executable by a processor for performing a map construction method according to any one of claims 1-6.
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| CN202111363285.1A CN113900907B (en) | 2021-11-17 | 2021-11-17 | Mapping construction method and system |
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| CN115174344B (en) * | 2022-06-15 | 2023-05-23 | 武汉烽火技术服务有限公司 | OneID generation method and generator suitable for network management system |
| CN116467492A (en) * | 2023-04-23 | 2023-07-21 | 北京欧拉认知智能科技有限公司 | Graph-based OneID implementation method and system |
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