CN108021670A - Multi-source heterogeneous data fusion system and method - Google Patents

Multi-source heterogeneous data fusion system and method Download PDF

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Publication number
CN108021670A
CN108021670A CN201711273802.XA CN201711273802A CN108021670A CN 108021670 A CN108021670 A CN 108021670A CN 201711273802 A CN201711273802 A CN 201711273802A CN 108021670 A CN108021670 A CN 108021670A
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China
Prior art keywords
data
user
source heterogeneous
layer
heterogeneous data
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CN201711273802.XA
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Inventor
彭向晖
黄文强
卢春
邱文辉
黄瑞辉
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CHINA NANFANG AIRWAYS Co Ltd
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CHINA NANFANG AIRWAYS Co Ltd
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Priority to CN201711273802.XA priority Critical patent/CN108021670A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24Querying
    • G06F16/245Query processing
    • G06F16/2458Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
    • G06F16/2465Query processing support for facilitating data mining operations in structured databases
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/25Integrating or interfacing systems involving database management systems
    • G06F16/258Data format conversion from or to a database
    • G06Q50/40

Abstract

The invention discloses a kind of multi-source heterogeneous data fusion system, it includes data active layer, computation layer, data Layer and analysis layer.Computation layer includes memory Computational frame, stream calculation frame, data warehouse, data mining engine, distributed computing framework and file system;Data Layer includes SQL systems, NoSQL systems and caching system, and analysis layer is used to include semantic layer and OLAP engines.The invention also discloses a kind of multi-source heterogeneous data fusion method, including:S1, transform airline official website, obtains the user's slide fastener table for representing user's unique identities;S2, obtain multi-source heterogeneous data, and multi-source heterogeneous data are merged, and is stored in the data mode of sole user on big data platform;S3, using support:User's portrait is formed using the multi-source heterogeneous data after fusion;User's portrait of formation is stored to above big data platform using the representation of NOSQL.The present invention realizes the fusion of multi-source heterogeneous data, and support is provided for the science decision of airline.

Description

Multi-source heterogeneous data fusion system and method
Technical field
The present invention relates to the big data analysis of aircraft industry, and in particular to a kind of multi-source heterogeneous data fusion system and method.
Background technology
In Aviation Industry, since informatization is more early, now each Aviation Enterprise have oneself passenger information storehouse, Electronic passenger ticket storehouse and departure from port record storehouse, and as the rise of electric business industry, more and more passengers pass through third party's OTA machines Structure, airline official website or APP carry out booking, and since the information construction time is different, framework is different, therefore is produced in Aviation Enterprise Substantial amounts of multi-source heterogeneous data are given birth to.
Multi-source heterogeneous data have the characteristics that:
(1) mixed type data:Including structuring and unstructured data;
(2) data discrete:Data distribution is in different system or platform;
(3) data volume is big:The data volume of substantially each platform is very huge;
(4) quality of data is uneven:The quality of data of different platform is inconsistent.
Multi-source heterogeneous data are merged, and are applied based on the data after fusion, are advantageously implemented airline Science decision, reduce airline operation cost, lifted passenger flow.
The content of the invention
It is an object of the invention to provide a kind of multi-source heterogeneous data fusion system and method.
To achieve the above object, the present invention uses following technical scheme:
Multi-source heterogeneous data fusion system, for the multi-source heterogeneous data fusion of aircraft industry, including:
Data active layer, the data active layer are used for the set for obtaining each heterogeneous data source, its data source obtained includes knot Structure data, unstructured data and real-time streaming data;
Computation layer, the computation layer are used for collection, cleaning, storage and calculating to the data source, it includes memory meter Calculate frame, stream calculation frame, data warehouse, data mining engine, distributed computing framework and file system;
The memory Computational frame is used for realization the data based on memory and calculates, and the stream calculation frame is used for for aviation The real-time reception of PNR data and calculating, the data warehouse is used for the website browsing related data after storage organization, described Data mining engine is used for model foundation and the calculating of user, for the resource management for whole big data platform, the text The data file that part system is used for whole platform bottom stores;
Data Layer, the data Layer are used for realization storage data access, it includes SQL systems, NoSQL systems and caching system System;The SQL systems are used for realization the storage and search of relevant database, and the NoSQL systems are used for non-relational data The storage and search in storehouse, the caching system are used for the data storage based on caching and calculate;
Analysis layer, the analysis layer, which is used for realization, portrays the data analysis after user-association and portrait, it includes semanteme Layer and OLAP engines;The semantic layer is used for realization based on the exploitation and displaying for carrying out report after analysis with business scenario, described OLAP engines are used for realization the on-line analytical processing for data analysis.
The invention also discloses a kind of multi-source heterogeneous data fusion method, it comprises the following steps:
S1, transform airline official website, obtains the user's slide fastener table for representing user's unique identities;
S2, obtain multi-source heterogeneous data, and multi-source heterogeneous data are merged, and is stored with the data mode of sole user On big data platform, it is specifically included:
S21, acquisition web log, electronic passenger ticket record and departure from port record, the web log include aviation Company's official website access log and third party's booking web log;
S22, by web log textual, the web log of textual is cleaned using MR programs, will It cleans the website data for structuring;
S23, the access track for identifying by user's slide fastener table same user in each website data after structuring;
S24, set and visit secondary duration, will be determined as a visit time in the repeatedly visit time accessed in duration, from access track The middle operation data for obtaining user;
User and the other users in network, be associated by S25, and the data after association are formed wide table is stored in big number According on platform.
Further, prompt user to bind wechat or QQ in airline official website, subsequently directly stepped on using wechat or QQ Record, the method being combined for unbound user using userid and webtrends_id are identified, by the access ID of website, Email address, member's card number, phone number, wechat number, QQ number code are identified as the information of a user, make with unique body User's slide fastener table of part.
Further, record and depart from port by electronic passenger ticket and record, analyze the pass of going together and assign of user and other users System;Wechat public platform is shared by user, analyzes the wechat friends between user and other users;By to user The analysis of membership data, analyzes the Peer Relationships between user and other users.
Further, further include:
S3, using support:The feature extraction of user is carried out using the multi-source heterogeneous data after fusion, forms user's portrait; User's portrait of formation is stored to above big data platform using the representation of NOSQL, upper confession number is applied to realize Hold:
Further, it is described to support to include for number:The displaying of user's portrait:User is identified with unique ID, there is provided name, connection Being mode or passport NO. information as querying condition inquires about user's portrait that the user possesses.
Further, it is described to support to include for number:The marketing strategy proposed according to sales department, draws a portrait user and carries out not Same combination, forms the marketing program of different dimensions.
Further, it is described to support to include for number:According in special time period, user flows to official website from third party OTA and puts down Platform flows to APP platforms from official website platform, there is provided user migrates report as the adjustment of admission fee or the adjustment foundation of flight.
After adopting the above technical scheme, the present invention has the following advantages that compared with background technology:
The present invention identifies the access track of same user by user's slide fastener table in each booking website, and excavates in network User and the relation of other users, obtain the association results of the overall situation, its fused data finally obtained is the shape with sole user Formula is stored on big data platform.And the data based on sole user carry out user's portrait, so as to determine for the science of airline Plan provides support.
Brief description of the drawings
Fig. 1 is present system Organization Chart.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, it is right The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and It is not used in the restriction present invention.
Embodiment
Refering to Figure 1, the invention discloses a kind of multi-source heterogeneous data fusion system, the multi-source for aircraft industry is different Structure data fusion, it includes data active layer, computation layer, data Layer and analysis layer.
The data active layer is used to obtain the set of each heterogeneous data source, its data source obtained include structural data, Unstructured data and real-time streaming data.
The computation layer is used for collection, cleaning, storage and calculating to the data source, it include memory Computational frame, Stream calculation frame, data warehouse, data mining engine, distributed computing framework and file system.The memory Computational frame is used Calculated in data of the realization based on memory, for example site visitor is lost in the calculating of model;The stream calculation frame is used for for boat The real-time reception of empty PNR data and calculating;The data warehouse is used for the website browsing related data after storage organization;Institute State model foundation and calculating that data mining engine is used for user;It is described for the resource management for whole big data platform The data file that file system is used for whole platform bottom stores.
The data Layer is used for realization storage data access, it includes SQL systems, NoSQL systems and caching system;It is described SQL systems are used for realization the storage and search of relevant database, and the NoSQL systems are used for the storage of non-relational database And search, the caching system are used for the data storage based on caching and calculate;
Analysis layer, the analysis layer, which is used for realization, portrays the data analysis after user-association and portrait, it includes semanteme Layer and OLAP engines;The semantic layer is used for realization based on the exploitation and displaying for carrying out report after analysis with business scenario, described OLAP engines are used for realization the on-line analytical processing for data analysis.
The invention also discloses a kind of multi-source heterogeneous data fusion method, it comprises the following steps:
S1, transform airline official website, obtains the user's slide fastener table for representing user's unique identities;
S2, obtain multi-source heterogeneous data, and multi-source heterogeneous data are merged, and is stored with the data mode of sole user On big data platform;
S3, using support:The feature extraction of user is carried out using the multi-source heterogeneous data after fusion, forms user's portrait; User's portrait of formation is stored to above big data platform using the representation of NOSQL, upper confession number is applied to realize Hold.
Wherein, S1 is specially:User is prompted to bind wechat or QQ in airline official website, it is subsequently straight using wechat or QQ Login is connect, the method being combined for unbound user using userid and webtrends_id is identified, by the visit of website Ask that ID, email address, member's card number, phone number, wechat number, QQ number code are identified as the information of a user, making has User's slide fastener table of unique identities.
S2 is specially:
S21, acquisition web log, electronic passenger ticket record and departure from port record, the web log include aviation Company's official website access log and third party's booking web log.
User can accumulate substantial amounts of static and dynamic data in aviation electric business website or APP.Static data are such as The essential information of user, user after registered members or have booking record after, certain attribute information can be formed:Such as its base This information, including name, gender, age, contact method etc.;Such as its background information, including its work unit, address etc..It is dynamic The data of state include seizing the opportunity information and access track etc..Seize the opportunity information and refer to the social activity that user is formed in multiple booking and after seizing the opportunity Network structure information, which can record from the electronic passenger ticket of airline, be checked in departure from port record, it specifically may include Such as festivals or holidays go out line frequency, buy by oneself and buy on behalf, relation of going together and relation of assigning.Accessing track refers to user in electric business website Above browse record, booking record etc..
S22, by web log textual, the web log of textual is cleaned using MR programs, will It cleans the website data for structuring.
S23, the access track for identifying by user's slide fastener table same user in each website data after structuring;
S24, set and visit secondary duration, will be determined as a visit time in the repeatedly visit time accessed in duration, from access track The middle operation data for obtaining user.
Duration will such as be accessed to be defined as 30 minutes, then all visits of a certain user in 30 minutes time are defined as a visit It is secondary.By visiting secondary definition, while making data that there is clear and definite timing node, and can be to avoid the excessive useless number of generation According to and cause data excessively too fat to move.
User and the other users in network, be associated by S25, and the data after association are formed wide table is stored in big number According on platform.
Specifically, it is recorded and is departed from port by electronic passenger ticket and recorded, and analyzes the pass of going together and assign of user and other users System;Wechat public platform is shared by user, analyzes the wechat friends between user and other users;By to user The analysis of membership data, analyzes the Peer Relationships between user and other users.
In step S3, the user characteristics of extraction includes the information such as geography information feature, booking frequency, user context, passes through The information can form abundant user's portrait, and such as electric business high-value user, handle booking liveness, enliven gold card user.
Its described confession number is supported to include:Displaying, precision marketing advertisement putting and the user's use habit of user's portrait are migrated.
The displaying of user's portrait:User is identified with unique ID, there is provided the information conduct such as name, contact method or passport NO. Querying condition inquires about user's portrait that the user possesses.
Precision marketing advertisement putting:The marketing strategy proposed according to sales department, draws a portrait user and carries out different combinations, Form the marketing program of different dimensions.
User's use habit is migrated:According in special time period, a large number of users from third party OTA flow to official website platform or From official website, platform flows to APP platforms, there is provided user migrates report as the adjustment of admission fee or the adjustment foundation of flight.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto, Any one skilled in the art the invention discloses technical scope in, the change or replacement that can readily occur in, It should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with scope of the claims Subject to.

Claims (8)

1. multi-source heterogeneous data fusion system, the multi-source heterogeneous data fusion for aircraft industry, it is characterised in that including:
Data active layer, the data active layer are used for the set for obtaining each heterogeneous data source, its data source obtained includes structuring Data, unstructured data and real-time streaming data;
Computation layer, the computation layer are used for collection, cleaning, storage and calculating to the data source, it includes memory calculation block Frame, stream calculation frame, data warehouse, data mining engine, distributed computing framework and file system;
The memory Computational frame is used for realization the data based on memory and calculates, and the stream calculation frame is used for for aviation PNR The real-time reception of data and calculating, the data warehouse are used for the website browsing related data after storage organization, the number According to model foundation and calculating of the engine for user is excavated, for the resource management for whole big data platform, the file The data file that system is used for whole platform bottom stores;
Data Layer, the data Layer are used for realization storage data access, it includes SQL systems, NoSQL systems and caching system; The SQL systems are used for realization the storage and search of relevant database, and the NoSQL systems are used for non-relational database Storage and search, the caching system are used for the data storage based on caching and calculate;
Analysis layer, the analysis layer, which is used for realization, portrays the data analysis after user-association and portrait, it include semantic layer and OLAP engines;The semantic layer is used for realization based on the exploitation and displaying for carrying out report after analysis with business scenario, the OLAP Engine is used for realization the on-line analytical processing for data analysis.
2. a kind of multi-source heterogeneous data fusion method, the multi-source heterogeneous of aircraft industry is realized by the system as claimed in claim 1 Data fusion, it is characterised in that comprise the following steps:
S1, transform airline official website, obtains the user's slide fastener table for representing user's unique identities;
S2, obtain multi-source heterogeneous data, and multi-source heterogeneous data are merged, and is stored in greatly with the data mode of sole user On data platform, it is specifically included:
S21, acquisition web log, electronic passenger ticket record and departure from port record, the web log include airline Official website access log and third party's booking web log;
S22, by web log textual, the web log of textual is cleaned using MR programs, its is clear Wash the website data for structuring;
S23, the access track for identifying by user's slide fastener table same user in each website data after structuring, the access Track is user browses record and booking record on website;
S24, set and visit secondary duration, will be determined as a visit time in the multiple visit time accessed in duration, is obtained from accessing in track Take the operation data at family;
User and the other users in network, be associated by S25, the data after association are formed wide table is stored in big data and put down On platform.
A kind of 3. multi-source heterogeneous data fusion method as claimed in claim 2, it is characterised in that:Step S1 is specially:Navigating Prompt user to bind wechat or QQ in empty company official website, subsequently directly logged in using wechat or QQ, used for unbound user The method that userid and webtrends_id are combined is identified, by the access ID of website, email address, member's card number, hand Machine number, wechat number, QQ number code are identified as the information of a user, make user's slide fastener table with unique identities.
A kind of 4. multi-source heterogeneous data fusion method as claimed in claim 3, it is characterised in that:Step S25 is specially:Pass through Electronic passenger ticket records and departure from port record, analyzes the relation of going together and assign of user and other users;By user to the wechat public Number share, analyze the wechat friends between user and other users;By the analysis to user's membership data, analysis is used Peer Relationships between family and other users.
5. a kind of multi-source heterogeneous data fusion method as claimed in claim 2, it is characterised in that further include:
S3, using support:The feature extraction of user is carried out using the multi-source heterogeneous data after fusion, forms user's portrait;By shape Into user's portrait using the representation storage of NOSQL to above big data platform, supported with realizing that application is upper for number.
A kind of 6. multi-source heterogeneous data fusion method as claimed in claim 5, it is characterised in that:It is described to support to include for number: The displaying of user's portrait:User is identified with unique ID, there is provided name, contact method or passport NO. information are looked into as querying condition Ask user's portrait that the user possesses.
A kind of 7. multi-source heterogeneous data fusion method as claimed in claim 5, it is characterised in that:It is described to support to include for number: The marketing strategy proposed according to sales department, draws a portrait user and carries out different combinations, forms the marketing program of different dimensions.
A kind of 8. multi-source heterogeneous data fusion method as claimed in claim 5, it is characterised in that:It is described to support to include for number: According in special time period, user flows to official website platform from third party OTA or flows to APP platforms from official website platform, there is provided uses Report is migrated as the adjustment of admission fee or the adjustment foundation of flight in family.
CN201711273802.XA 2017-12-06 2017-12-06 Multi-source heterogeneous data fusion system and method Pending CN108021670A (en)

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CN109086573B (en) * 2018-07-30 2021-08-24 东北师范大学 Multi-source biological big data fusion system
CN109241223A (en) * 2018-08-23 2019-01-18 中国电子科技集团公司电子科学研究院 The recognition methods of behavior whereabouts and platform
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