CN113873268B - Virtual gift list pushing method, server, live broadcast system and storage medium - Google Patents
Virtual gift list pushing method, server, live broadcast system and storage medium Download PDFInfo
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- CN113873268B CN113873268B CN202110968677.4A CN202110968677A CN113873268B CN 113873268 B CN113873268 B CN 113873268B CN 202110968677 A CN202110968677 A CN 202110968677A CN 113873268 B CN113873268 B CN 113873268B
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- 230000003993 interaction Effects 0.000 claims abstract description 53
- 230000002452 interceptive effect Effects 0.000 claims description 42
- 238000004891 communication Methods 0.000 claims description 11
- 238000010586 diagram Methods 0.000 description 6
- 230000005540 biological transmission Effects 0.000 description 4
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- Signal Processing (AREA)
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- General Engineering & Computer Science (AREA)
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Abstract
The application discloses a virtual gift list pushing method, a server, a live broadcast system and a storage medium, wherein the method comprises the following steps: based on at least one feature dimension, acquiring interaction information between a main broadcasting end and a spectator end; analyzing the interaction information to obtain related parameters; pushing a corresponding virtual gift list to a spectator terminal based on the related parameters; based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal. Based on the mode, the user experience is improved.
Description
Technical Field
The present application relates to the field of live broadcast technologies, and in particular, to a virtual gift list pushing method, a server, a live broadcast system, and a storage medium.
Background
In the prior art, when watching live broadcast, virtual gift lists seen by any user in a live broadcast room are the same, and all users can only give virtual gift in the fixed virtual gift list to a host, so that more active users can only give virtual gift the same as other common users, and the experience of giving virtual gift to users is reduced.
Disclosure of Invention
The technical problem that this application mainly solves is how to improve user's experience of giving virtual gift.
In order to solve the technical problem, a first technical scheme adopted in the application is as follows: the utility model provides a virtual gift list pushing method in a live broadcasting room, which comprises the following steps: based on at least one feature dimension, acquiring interaction information between a main broadcasting end and a spectator end; analyzing the interaction information to obtain related parameters; pushing a corresponding virtual gift list to a spectator terminal based on the related parameters; based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
In order to solve the technical problem, a second technical scheme adopted by the application is as follows: there is provided a server including: the communication module and the processing module; the communication module is used for acquiring interaction information between the anchor end and the audience end based on at least one characteristic dimension; the processing module is used for analyzing the interaction information to obtain related parameters; the communication module is also used for pushing a corresponding virtual gift list to the audience terminal based on the related parameters; the processing module is further used for selecting a corresponding virtual gift from the virtual gift list based on the operation information of the audience terminal so as to give the virtual gift to the anchor terminal.
In order to solve the technical problem, a third technical scheme adopted in the application is as follows: there is provided a live broadcast system, the live broadcast system comprising: a server for: based on at least one feature dimension, acquiring interaction information between a main broadcasting end and a spectator end; analyzing the interaction information to obtain related parameters; pushing a corresponding virtual gift list to a spectator terminal based on the related parameters; a viewer terminal for: receiving a virtual gift list sent by a server and displaying the virtual gift list; transmitting operation information to a server based on the virtual gift list; the server is also used for selecting a corresponding virtual gift from the virtual gift list based on the operation information of the audience terminal so as to give the virtual gift to the anchor terminal; and the anchor end is used for sending the live broadcast data to the audience end and receiving the virtual gift through the server.
In order to solve the technical problem, a fourth technical scheme adopted in the application is as follows: there is provided a computer readable storage medium storing program instructions which when executed by a processor implement the live room virtual gift list pushing method described above.
Compared with the prior art, the beneficial effects of this application are: based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, a corresponding virtual gift list is pushed to the audience terminal according to the size of the relevant parameters, so that a virtual gift list seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select a virtual gift from the virtual gift list to be presented to the anchor terminal, and the experience of presenting the virtual gift to the user is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic flow chart of a first embodiment of a method for pushing a virtual gift list in a living room of the present application;
FIG. 2 is a flow chart of a second embodiment of a method for pushing a virtual gift list in a living room of the present application;
FIG. 3 is a flow chart of a third embodiment of a method for pushing a virtual gift list in a living room of the present application;
FIG. 4 is a flow chart of a fourth embodiment of a virtual gift list pushing method of the present application;
FIG. 5 is a flow chart of a fifth embodiment of a virtual gift list pushing method of the present application;
FIG. 6 is a flowchart of a sixth embodiment of a virtual gift list pushing method in a living room of the present application;
FIG. 7 is a schematic diagram of an embodiment of a server of the present application;
FIG. 8 is a schematic diagram of an embodiment of a live system of the present application;
fig. 9 is a schematic structural view of an embodiment of the computer-readable storage medium of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
The terms "first," "second," and the like in this application are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. In the description of the present application, the meaning of "plurality" means at least two, for example, two, three, etc., unless specifically defined otherwise. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those listed steps or elements but may include other steps or elements not listed or inherent to such process, method, article, or apparatus.
Referring to fig. 1 and 8, fig. 1 is a flowchart of a first embodiment of a live room virtual gift list pushing method of the present application, and fig. 8 is a schematic structural diagram of an embodiment of a live system of the present application, where the live room virtual gift list pushing method of the present application is applied to a live system 80, and the live system 80 includes: a server 81, a viewer end 82, and a anchor end 83.
The method for pushing the virtual gift list in the live broadcasting room in the embodiment comprises the following steps:
step S11: based on at least one feature dimension, interaction information between the anchor side and the audience side is obtained.
Wherein the at least one feature dimension may include chat, gift, location, social, and other types of feature dimensions. Interaction information corresponding to each characteristic dimension between the anchor end and the audience end is acquired, so that the interaction information can be processed conveniently.
The server 81 obtains at least one feature dimension from the living room where the viewer side 82 and the anchor side 83 are located, and obtains interaction information between the viewer side 82 and the anchor side 83 based on the feature dimension.
Step S12: and analyzing the interaction information to obtain related parameters.
The interactive information can be analyzed to obtain related parameters corresponding to the interactive information, so that the interactive information is quantized into numerical values, and a virtual gift list required to be pushed to the audience terminal is determined according to the numerical values later.
The server 81 analyzes the obtained interaction information to obtain the relevant parameters.
Step S13: and pushing a corresponding virtual gift list to the audience based on the related parameters.
The corresponding virtual gift list can be determined according to the size of the related parameters, and the virtual gift list is pushed to the audience end so that the audience end can select the virtual gift to be presented.
The server 81 pushes the virtual gift list corresponding to the relevant parameters to the viewer terminal 82 based on the obtained relevant parameters.
Optionally, step S13 may specifically include:
judging whether the related parameters reach a preset parameter threshold value.
And if the related parameters reach the preset parameter threshold, pushing a virtual gift list corresponding to the preset parameter threshold to the audience terminal.
Specifically, in the first embodiment, the preset rule is as follows: the virtual gift list corresponding to the relevant parameter which does not reach the preset parameter threshold is a first virtual gift list, the virtual gift list corresponding to the relevant parameter which reaches the preset parameter threshold is a second virtual gift list, and whether the virtual gift list which needs to be pushed to the audience terminal is the first virtual gift list or the second virtual gift list can be determined based on whether the relevant parameter reaches the preset parameter threshold.
In a second specific embodiment, the preset parameter threshold may include at least two parameter thresholds, the relevant parameters reaching different parameter thresholds respectively correspond to different virtual gift lists, and the corresponding virtual gift list may be determined based on the maximum parameter threshold reached by the relevant parameters, and the virtual gift list may be pushed to the viewer.
It should be noted that, in actual operation, if the duration that the relevant parameter reaches the preset parameter threshold is not less than the second preset duration within the first preset duration, the virtual gift list corresponding to the relevant parameter that reaches the preset parameter threshold may be permanently pushed to the viewer, where the first preset duration is longer than the second preset duration.
Step S14: based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
The operation information sent by the audience terminal can be obtained, the operation information can be information generated by a user through key operation or touch screen operation or other operations on the audience terminal, and the user can select a virtual gift in the virtual gift list based on the operation information and give the virtual gift to a corresponding anchor.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 2, fig. 2 is a flowchart of a second embodiment of a method for pushing a virtual gift list in a living room according to the present application.
The method for pushing the virtual gift list in the live broadcasting room in the embodiment comprises the following steps:
step S21: based on at least one feature dimension, interaction information between the anchor side and the audience side is obtained.
The feature dimension comprises chat, and the interaction information comprises chat information between the anchor end and the audience end.
Step S22: analyzing keywords of the chat information to obtain first characteristic dimension parameters; and/or analyzing the chat times of the chat information to obtain a first characteristic dimension parameter; and/or analyzing the chat duration of the chat information to obtain the first characteristic dimension parameter.
Step S23: the correlation parameters are determined based on the first feature dimension parameters.
Step S24: and pushing a corresponding virtual gift list to the audience based on the related parameters.
Step S25: based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
Specifically, keywords, chat times and/or chat durations in the chat information may be analyzed to obtain the first feature dimension parameter. The chat session record of which the time interval of the information transmission of the two chat parties is not more than the preset maximum information transmission time length can be determined as an effective chat record, the effective chat record can be considered to be terminated when the time interval of the information transmission of the two chat parties is more than the preset maximum information transmission time length, the chat times can be specifically the times of occurrence of the effective chat record, and the chat time length can be specifically the sum of time lengths corresponding to all the effective chat records.
The step of analyzing the keywords of the chat information to obtain the first feature dimension parameter may specifically be: presetting a keyword list, extracting and comparing keywords of the chat information to determine recorded keywords and corresponding occurrence times in the keyword list existing in the chat information, accumulating scores corresponding to the keywords once if a certain keyword occurs once, and taking the finally accumulated scores as a first characteristic dimension parameter.
Different keywords in the keyword list can correspond to different scores, the keywords in the keyword list can comprise words like, worship, goodwill and other positive types, the maximum accumulated score corresponding to chat records with preset numbers can be limited in the chat information to be not more than a first chat accumulated score threshold value, the maximum accumulated score corresponding to the chat information in preset time can be limited to be not more than a second chat accumulated score threshold value, and other maximum accumulated score limitation can be performed. By setting the first chat accumulated score threshold and the second chat accumulated score threshold, certain users can be prevented from increasing the first characteristic dimension parameter by maliciously increasing chat information, and the accuracy and reliability of the first characteristic dimension parameter are improved.
The step of analyzing the chat times of the chat information to obtain the first characteristic dimension parameter, and/or analyzing the chat duration of the chat information to obtain the first characteristic dimension parameter may specifically be: an effective chat log is determined based on the chat information, and then the chat times and the chat duration are determined based on the effective chat log, wherein the effective chat log can be a chat log in which the ratio of the number of chat logs of any one of the chat parties (such as a host or audience party) is within a preset ratio range. And if the chat times are not less than the preset chat times threshold, corresponding scores can be accumulated, and if the chat time is not less than the preset chat time threshold, corresponding scores can be accumulated, and the finally accumulated scores are used as the first characteristic dimension parameters.
When simultaneously analyzing keywords, chat times and chat time in the chat information, accumulating all scores obtained by analyzing the keywords, the chat times and the chat time to obtain first characteristic dimension parameters, obtaining relevant parameters based on the first characteristic dimension parameters, and finally pushing corresponding virtual gift lists to audience terminals based on the relevant parameters.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 3, fig. 3 is a flowchart of a third embodiment of a method for pushing a virtual gift list in a living room according to the present application.
The method for pushing the virtual gift list in the live broadcasting room in the embodiment comprises the following steps:
step S31: based on at least one feature dimension, interaction information between the anchor side and the audience side is obtained.
Wherein the feature dimension includes gift, and the interactive information includes gift information of the viewer.
Step S32: and analyzing the gift information to obtain a second characteristic dimension parameter.
Step S33: the relevant parameters are determined based on the second characteristic dimension parameters.
Step S34: and pushing a corresponding virtual gift list to the audience based on the related parameters.
Step S35: based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
Specifically, the step of analyzing the gift information to obtain the second characteristic dimension parameter may specifically be: the virtual gift presented to the anchor terminal by the user through the audience terminal is recorded, the total gift score corresponding to the virtual gift presented by the user is determined according to the scores corresponding to the preset different virtual gift, the total gift score is used as a second characteristic dimension parameter, relevant parameters are obtained based on the second characteristic dimension parameter, and a corresponding virtual gift list is pushed to the audience terminal based on the relevant parameters.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 4, fig. 4 is a flowchart of a fourth embodiment of the method for pushing a virtual gift list in a living room of the present application.
The method for pushing the virtual gift list in the live broadcasting room in the embodiment comprises the following steps:
step S41: based on at least one feature dimension, interaction information between the anchor side and the audience side is obtained.
The feature dimension comprises a position, and the interaction information comprises position information of a main broadcasting end and position information of a spectator end.
Step S42: and analyzing the position information of the anchor end and the position information of the audience end to obtain a third characteristic dimension parameter.
Step S43: and determining the relevant parameters based on the third characteristic dimension parameters.
Step S44: and pushing a corresponding virtual gift list to the audience based on the related parameters.
Step S45: based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
Specifically, the step of analyzing the location information of the anchor end and the location information of the audience end to obtain the third feature dimension parameter may specifically include: and determining the relative distance between the anchor end and the audience end according to the position information of the anchor end and the position information of the audience end, determining a third characteristic dimension parameter based on the relative distance, obtaining a relevant parameter based on the third characteristic dimension parameter, and pushing a corresponding virtual gift list to the audience end based on the relevant parameter.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 5, fig. 5 is a flowchart of a fifth embodiment of a virtual gift list pushing method in a living room of the present application.
The method for pushing the virtual gift list in the live broadcasting room in the embodiment comprises the following steps:
step S51: based on at least one feature dimension, interaction information between the anchor side and the audience side is obtained.
The feature dimension comprises social contact, and the interaction information comprises social contact relation information between a main broadcasting end and a spectator end.
Step S52: and analyzing the social relation information to obtain a fourth characteristic dimension parameter.
Step S53: and determining the relevant parameters based on the fourth characteristic dimension parameters.
Step S54: and pushing a corresponding virtual gift list to the audience based on the related parameters.
Step S55: based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
Specifically, the step of analyzing the social relationship information to obtain the fourth feature dimension parameter may specifically include: judging whether the anchor side and the audience side are friends and/or the intimacy degree of the friends of the anchor side and the audience side according to the social relation information, determining a fourth characteristic dimension parameter based on the judgment result, obtaining relevant parameters based on the fourth characteristic dimension parameter, and pushing a corresponding virtual gift list to the audience side based on the relevant parameters. The social relationship information may include, in addition to friend relationships, one or more of other relationships such as peer-to-peer relationships, other social platform friend relationships, and the like, and is not limited herein.
It should be noted that in actual operation, the interaction information may be analyzed again for a first preset time period at each interval to obtain new relevant parameters (the relevant parameters may include at least one of the first feature dimension parameter, the second feature dimension parameter, the third feature dimension parameter, the fourth feature dimension parameter and other feature dimension parameters), that is, the subsequent pushing of the virtual gift list may be performed based on the new relevant parameters at each interval preset time period.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 6, fig. 6 is a flowchart of a sixth embodiment of a virtual gift list pushing method in a living room of the present application.
The method for pushing the virtual gift list in the live broadcasting room in the embodiment comprises the following steps:
step S61: based on at least one feature dimension, interactive information between a main broadcasting end and a spectator end is obtained
Step S62: and analyzing the interaction information to obtain related parameters.
Step S63: the type of the viewer side is determined based on the interaction information.
Step S64: the corresponding virtual gift arranging order is determined based on the type of the viewer's end.
Step S65: and pushing a corresponding virtual gift list to the audience terminal based on the related parameters and the virtual gift arrangement sequence.
Step S66: based on the operation information of the audience terminal, selecting a corresponding virtual gift from the virtual gift list to give the virtual gift to the anchor terminal.
Specifically, the interactive information can be processed to determine the feature dimension most matched with the audience terminal to which the interactive information belongs, the type of the audience terminal is determined based on the feature dimension most matched with the audience terminal, then the virtual gift arrangement sequence is determined based on the type of the audience terminal and the preset attribute of each virtual gift in the virtual gift list, and finally the corresponding virtual gift list arranged according to the virtual gift arrangement sequence is pushed to the audience terminal based on the related parameters, so that the audience terminal can obtain a more suitable virtual gift list, and the user experience is improved.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
In an application scenario, feature dimensions may include: chat, gift, location, and social.
And acquiring interaction information between the anchor end and the audience end based on the feature dimension, wherein the interaction information comprises chat information, gift information, position information and social relation information.
And carrying out semantic analysis on the chat information to determine whether keywords like, worship and feel exist in the chat information, wherein each keyword is accumulated for 1 minute, the maximum accumulated score of every 10 continuous chat records in the chat records is 10 minutes, and the maximum accumulated score of each day corresponding to the keywords is 50 minutes. And the chat times and the chat time can be counted, 5 minutes are accumulated when the chat times are more than 10 times, 5 minutes are accumulated when the chat time is more than 10 minutes, and the daily maximum accumulated score corresponding to the chat times and the chat time is 10 minutes. And determining the total accumulated score corresponding to the chat information as a first characteristic dimension parameter.
The gifting gift information is analyzed to determine the total accumulated score corresponding to all virtual gifts gifted by the audience, wherein the score corresponding to each virtual gift is different, for example, 1 virtual gift 1 can be accumulated for 1 score, 2 virtual gift 1 can be accumulated for 5 scores, 3 virtual gift 1 can be accumulated for 10 scores, and the maximum daily accumulated score corresponding to the gifting gift information is 100 scores. And determining the total accumulated score corresponding to the gift information as a second characteristic dimension parameter.
The relative positions of the anchor end and the audience end are determined by analyzing the position information, and then whether the anchor end and the audience end are in the same city or in the same province can be determined based on the relative positions of the anchor end and the audience end, wherein 10 points are accumulated in the same city, 8 points are accumulated in the same city, 5 points are accumulated in the same province, and the daily maximum accumulated score corresponding to the position information is 10 points. And determining the total accumulated score corresponding to the position information as a third characteristic dimension parameter.
The social relation information is analyzed to determine whether the anchor end and the audience end are in a friend relation, the friend relation is accumulated for 10 points, and the daily maximum accumulated score corresponding to the social relation information is 10 points. And determining the total accumulated score corresponding to the social relation information as a fourth characteristic dimension parameter.
And (3) re-determining the first characteristic dimension parameter, the second characteristic dimension parameter, the third characteristic dimension parameter and the fourth characteristic dimension parameter every 1 day, calculating the sum of the first characteristic dimension parameter, the second characteristic dimension parameter, the third characteristic dimension parameter and the fourth characteristic dimension parameter as related parameters, pushing the first virtual gift list at the audience terminal if the related parameters of the day do not reach a preset parameter threshold, and pushing the second virtual gift list at the audience terminal if the related parameters of the day reach the preset parameter threshold. If the relevant parameters corresponding to the audience end reach the preset parameter threshold value within 30 days, a second virtual gift list corresponding to the relevant parameters reaching the preset parameter threshold value can be permanently pushed to the audience end. Compared with the first virtual gift list, the virtual gift in the second virtual gift list can be more in variety and better in lighting effect, so that a user can obtain better experience when giving the virtual gift in the second virtual gift list.
In addition, when pushing the virtual gift list to the audience terminal, it can also determine which feature dimension the audience terminal is more matched with according to the largest parameter of the first feature dimension parameter, the second feature dimension parameter, the third feature dimension parameter and the fourth feature dimension parameter, so as to determine the category to which the audience terminal belongs. The corresponding virtual gift list ranking is determined based on the category to which the audience belongs, and virtual gifts conforming to the characteristics of the category to which the audience belongs in the virtual gift list ranking are all prepositioned. And finally, pushing the corresponding virtual gift list to the audience based on the sequence of the virtual gift list.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 7, fig. 7 is a schematic structural diagram of an embodiment of the server of the present application.
The server 70 of the present embodiment includes a communication module 71 and a processing module 72.
The communication module 71 is configured to obtain interaction information between the anchor side and the audience side based on at least one feature dimension.
The processing module 72 is configured to analyze the interaction information to obtain relevant parameters.
The communication module 71 is further configured to push a corresponding virtual gift list to the viewer based on the relevant parameters.
The processing module 72 is further configured to select a corresponding virtual gift from the virtual gift list based on the operation information of the audience terminal, so as to give the virtual gift to the anchor terminal.
Optionally, the feature dimension includes chat, and the interaction information includes chat information between the anchor side and the viewer side. The processing module 72 is specifically operable to:
analyzing keywords of the chat information to obtain first characteristic dimension parameters;
and/or analyzing the chat times of the chat information to obtain a first characteristic dimension parameter;
and/or analyzing the chat duration of the chat information to obtain the first characteristic dimension parameter.
Optionally, the feature dimension includes a gift, and the interaction information includes gift information on the viewer's side. The processing module 72 is specifically operable to:
and analyzing the gift information to obtain a second characteristic dimension parameter.
Optionally, the feature dimension includes a location, and the interaction information includes location information of the anchor side and location information of the viewer side. The processing module 72 is specifically operable to:
and analyzing the position information of the anchor end and the position information of the audience end to obtain a third characteristic dimension parameter.
Optionally, the feature dimension includes social contact, and the interaction information includes social relationship information between the anchor side and the viewer side. The processing module 72 is specifically operable to:
and analyzing the social relation information to obtain a fourth characteristic dimension parameter.
Optionally, the communication module 71 may specifically be configured to:
judging whether the related parameters reach a preset parameter threshold value.
And if the related parameters reach the preset parameter threshold, pushing a virtual gift list corresponding to the preset parameter threshold to the audience terminal.
Optionally, the communication module 71 may specifically be configured to:
the type of the viewer side is determined based on the interaction information.
The corresponding virtual gift arranging order is determined based on the type of the viewer's end.
And pushing a corresponding virtual gift list to the audience terminal based on the related parameters and the virtual gift arrangement sequence.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 8, fig. 8 is a schematic structural diagram of an embodiment of the live broadcast system of the present application.
The live broadcast system 80 of the present embodiment includes:
a server 81 for: interaction information between the anchor and audience segments 82 is obtained based on at least one feature dimension. And analyzing the interaction information to obtain related parameters. The corresponding virtual gift list is pushed to the viewer's end 82 based on the relevant parameters.
And the audience terminal 82 is configured to receive the virtual gift list sent by the server 81 and display the virtual gift list. Based on the virtual gift list, the operation information is transmitted to the server 81. The server 81 is further configured to select a corresponding virtual gift from the virtual gift list based on the operation information of the viewer terminal 82, so as to give the virtual gift to the anchor terminal 83.
The anchor end 83 is configured to send live data to the viewer end 82 and receive virtual gifts through the server 81.
Optionally, the feature dimension includes chat and the interaction information includes chat information between the anchor end 83 and the viewer end 82. The server 81 may be specifically configured to:
analyzing keywords of the chat information to obtain first characteristic dimension parameters;
and/or analyzing the chat times of the chat information to obtain a first characteristic dimension parameter;
and/or analyzing the chat duration of the chat information to obtain the first characteristic dimension parameter.
Alternatively, the characteristic dimension includes gifts and the interactive information includes gift information of the viewer's end 82. The server 81 may be specifically configured to:
and analyzing the gift information to obtain a second characteristic dimension parameter.
Optionally, the feature dimension includes a location, and the interaction information includes location information of the anchor end 83 and location information of the viewer end 82. The server 81 may be specifically configured to:
the position information of the anchor end 83 and the position information of the viewer end 82 are analyzed to obtain a third feature dimension parameter.
Optionally, the feature dimension includes social contact, and the interaction information includes social relationship information between the anchor end 83 and the viewer end 82. The server 81 may be specifically configured to:
and analyzing the social relation information to obtain a fourth characteristic dimension parameter.
Optionally, the server 81 may be specifically configured to:
judging whether the related parameters reach a preset parameter threshold value.
If the relevant parameter reaches the preset parameter threshold, a virtual gift list corresponding to the preset parameter threshold is pushed to the viewer 82.
Optionally, the server 81 may be specifically configured to:
the type of viewer end 82 is determined based on the interaction information.
The corresponding virtual gift arranging order is determined based on the type of the viewer's end 82.
The corresponding virtual gift list is pushed to the viewer's end 82 based on the relevant parameters and the virtual gift arrangement order.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
Referring to fig. 9, fig. 9 is a schematic structural diagram of an embodiment of a computer readable storage medium of the present application.
The computer-readable storage medium 90 of the present embodiment has stored thereon program instructions 91, which when executed by a processor (not shown) implement the live-room virtual gift list pushing method in the above-described embodiment.
The computer readable storage medium 90 of the present embodiment may be, but is not limited to, a usb disk, an SD card, a PD optical drive, a mobile hard disk, a high capacity floppy drive, a flash memory, a multimedia memory card, a server, etc.
Compared with the prior art, the method and the device have the advantages that based on at least one characteristic dimension, the interactive information of the anchor terminal and the audience terminal is obtained, the interactive information is analyzed to obtain relevant parameters, corresponding virtual gift lists are pushed to the audience terminal according to the size of the relevant parameters, so that the virtual gift lists seen by a user through the audience terminal can be correspondingly adjusted according to the change of the interactive information of the anchor terminal and the audience terminal, and then the audience terminal can select virtual gift from the virtual gift lists to be presented to the anchor terminal, and the experience of presenting the virtual gift by the user is improved.
The foregoing description is only of embodiments of the present application, and is not intended to limit the scope of the patent application, and all equivalent structures or equivalent processes using the descriptions and the contents of the present application or other related technical fields are included in the scope of the patent application.
Claims (10)
1. The live broadcast room virtual gift list pushing method is characterized by comprising the following steps of:
based on at least one feature dimension, acquiring interaction information between a main broadcasting end and a spectator end;
analyzing the interaction information to obtain related parameters;
pushing a corresponding virtual gift list to the audience terminal based on the related parameters;
selecting a corresponding virtual gift from the virtual gift list based on the operation information of the audience terminal so as to give the virtual gift to the anchor terminal;
the pushing the corresponding virtual gift list to the audience based on the related parameters includes:
if the time length that the related parameter reaches the preset parameter threshold value is not less than the second preset time length within the first preset time length, permanently pushing the virtual gift list corresponding to the related parameter reaching the preset parameter threshold value to the audience terminal;
the first preset time period is longer than the second preset time period.
2. The method of claim 1, wherein the feature dimension comprises chat and the interaction information comprises chat information between the anchor end and the viewer end; the step of analyzing the interaction information to obtain relevant parameters includes:
analyzing the keywords of the chat information to obtain a first characteristic dimension parameter;
and/or analyzing the chat times of the chat information to obtain a first characteristic dimension parameter;
and/or analyzing the chat duration of the chat information to obtain the first characteristic dimension parameter.
3. The method of claim 1, wherein the characteristic dimension comprises a gift and the interactive information comprises gift information of the audience; the step of analyzing the interaction information to obtain relevant parameters includes:
and analyzing the gift information to obtain a second characteristic dimension parameter.
4. The method for pushing a virtual gift list in a living room according to claim 1, wherein the feature dimension includes a position, and the interaction information includes position information of the anchor side and position information of the viewer side; the step of analyzing the interaction information to obtain relevant parameters includes:
and analyzing the position information of the anchor end and the position information of the audience end to obtain a third characteristic dimension parameter.
5. The live room virtual gift list pushing method of claim 1 wherein the feature dimension includes social contact, and the interaction information includes social relationship information between the anchor end and the viewer end; the step of analyzing the interaction information to obtain relevant parameters includes:
and analyzing the social relation information to obtain a fourth characteristic dimension parameter.
6. The method for pushing virtual gift list at a living room according to any one of claims 1 to 5, wherein said pushing a corresponding virtual gift list to said viewer based on said related parameters comprises:
judging whether the related parameters reach a preset parameter threshold value or not;
and if the related parameters reach the preset parameter threshold, pushing a virtual gift list corresponding to the preset parameter threshold to the audience terminal.
7. The method for pushing virtual gift list at a living room according to any one of claims 1 to 5, wherein said pushing a corresponding virtual gift list to said viewer based on said related parameters comprises:
determining the type of the audience terminal based on the interaction information;
determining a corresponding virtual gift arrangement sequence based on the type of the audience terminal;
and pushing a corresponding virtual gift list to the audience terminal based on the related parameters and the virtual gift arrangement sequence.
8. A server, the server comprising: the communication module and the processing module;
the communication module is used for acquiring interaction information between the anchor end and the audience end based on at least one characteristic dimension;
the processing module is used for analyzing the interaction information to obtain related parameters;
the communication module is also used for pushing a corresponding virtual gift list to the audience terminal based on the related parameters;
the processing module is further used for selecting a corresponding virtual gift from the virtual gift list based on the operation information of the audience terminal so as to give the virtual gift to the anchor terminal;
the pushing the corresponding virtual gift list to the audience based on the related parameters includes:
if the time length that the related parameter reaches the preset parameter threshold value is not less than the second preset time length within the first preset time length, permanently pushing the virtual gift list corresponding to the related parameter reaching the preset parameter threshold value to the audience terminal;
the first preset time period is longer than the second preset time period.
9. A live broadcast system, the live broadcast system comprising:
a server for: based on at least one feature dimension, acquiring interaction information between a main broadcasting end and a spectator end; analyzing the interaction information to obtain related parameters; pushing a corresponding virtual gift list to the audience terminal based on the related parameters;
a viewer terminal for: receiving a virtual gift list sent by the server, and displaying the virtual gift list; transmitting operation information to the server based on the virtual gift list; the server is further used for selecting a corresponding virtual gift from the virtual gift list based on the operation information of the audience terminal so as to give the virtual gift to the anchor terminal;
the anchor terminal is used for sending live broadcast data to the audience terminal and receiving the virtual gift through the server;
the pushing the corresponding virtual gift list to the audience based on the related parameters includes:
if the time length that the related parameter reaches the preset parameter threshold value is not less than the second preset time length within the first preset time length, permanently pushing the virtual gift list corresponding to the related parameter reaching the preset parameter threshold value to the audience terminal;
the first preset time period is longer than the second preset time period.
10. A computer readable storage medium, characterized in that the computer readable storage medium stores program instructions which, when executed by a processor, implement the method according to any of claims 1-7.
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| CN107040822A (en) * | 2017-03-22 | 2017-08-11 | 北京潘达互娱科技有限公司 | Virtual gift display method and system |
| CN111031334A (en) * | 2019-12-06 | 2020-04-17 | 广州华多网络科技有限公司 | Recommendation method, device and equipment for text virtual gift content and storage medium |
| CN111866595A (en) * | 2020-07-24 | 2020-10-30 | 广州市百果园信息技术有限公司 | Virtual gift list generation method, virtual gift recommendation method and device |
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| CN107040822A (en) * | 2017-03-22 | 2017-08-11 | 北京潘达互娱科技有限公司 | Virtual gift display method and system |
| CN111031334A (en) * | 2019-12-06 | 2020-04-17 | 广州华多网络科技有限公司 | Recommendation method, device and equipment for text virtual gift content and storage medium |
| CN111866595A (en) * | 2020-07-24 | 2020-10-30 | 广州市百果园信息技术有限公司 | Virtual gift list generation method, virtual gift recommendation method and device |
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