CN106487642A - A kind of method and apparatus of pushed information - Google Patents
A kind of method and apparatus of pushed information Download PDFInfo
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- CN106487642A CN106487642A CN201510542898.XA CN201510542898A CN106487642A CN 106487642 A CN106487642 A CN 106487642A CN 201510542898 A CN201510542898 A CN 201510542898A CN 106487642 A CN106487642 A CN 106487642A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
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Abstract
The invention discloses a kind of method of pushed information, it is applied to terminal, the method includes：The behavioral data of collection user's using terminal, carries out statistical analysiss and obtains user behavior individuation data, send described user behavior individuation data to server to the behavioral data collecting；The customized information of the other-end user that the reception server pushes, wherein comprises the behavior matching degree information between other-end user and the user of this terminal.The present invention can carry out friend-making information pushing according to the behavioral data of user's using terminal, so that the success rate of user's friend-making and enjoyment is all got a promotion.The invention also discloses a kind of device of pushed information.
Description
Technical field
The present invention relates to communication technical field, more particularly, to a kind of method and apparatus of pushed information.
Background technology
On some instant messaging products shake function be a lot of young user enjoy a lot use one
Plant function.By shake mobile phone, can find distance users closer rock mobile phone with user simultaneously
People, this not only can be used in fresh stranger's friend-making scene, also can be frequently used in two simultaneously
In the scene of the face-to-face plusing good friend of people.This function is generally agreed with by rocking the time of mobile phone when pushing user
Degree is used as pushing selection gist.
In other stranger's friend-making class MSNs, metropolis are with distance, age, sex, head
, as the means of identifying user, due to lacking understanding each other, friend-making success rate is low for picture, signature etc..
Content of the invention
The technical problem to be solved is to provide a kind of method and apparatus of pushed information, Neng Gougen
Behavioral data according to user's using terminal carries out friend-making information pushing, makes success rate and the pleasure of user's friend-making
Interest all gets a promotion.
Embodiments provide a kind of method of pushed information, be applied to terminal, the method includes：
The behavioral data of collection user's using terminal, carries out statistical analysiss acquisition to the behavioral data collecting
User behavior individuation data, sends described user behavior individuation data to server；
The customized information of the other-end user that the reception server pushes, wherein comprises other-end user
Behavior matching degree information and the user of this terminal between.
Alternatively, the behavioral data of described collection user's using terminal, is carried out to the behavioral data collecting
Statistical analysiss obtain user behavior individuation data, including the collection carrying out following at least one information and system
Meter analysis：
A) information of the application that collection user uses, counts to the information of the application that described user uses
Analysis, obtains the information of the commonly used application of user；
B) collection user plays the information of multimedia file, and described user is play with the information of multimedia file
Carry out statistical analysiss, obtain the information of the multimedia file that user likes；
C) gather the text message of user input, extract user from the text message of described user input and chat
It topic information simultaneously carries out statistical analysiss, obtains user's topic information interested；
D) gather the temporal information of user operation terminal, the temporal information of described user operation terminal is carried out
Statistical analysiss, obtain the Annual distribution information of user's using terminal.
Alternatively, described from the text message of user input extract user chat topic information and carry out
Statistical analysiss, obtain user's topic information interested, including：
After user input text is detected, extract key word from described text；
According to local topic keyword database, the key word extracting is filtered, obtain described text
In topic keyword；
The frequency of occurrences of the topic keyword obtaining is ranked up；
Will appear from the higher topic keyword of frequency as user's topic information interested.
Alternatively, methods described also includes：
Local topic keyword database is updated at described server.
Alternatively, described behavior matching degree information at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data.
The embodiment of the present invention additionally provides a kind of method of pushed information, is applied to server, the method bag
Include：
The user behavior individuation data that receiving terminal sends；
After the push request receiving first terminal transmission, calculate other-end user with described first eventually
Behavior matching degree between the user at end, determines terminal use to be pushed according to described behavior matching degree；
To the customized information of terminal use to be pushed described in the transmission of described first terminal, wherein comprise institute
State the behavior matching degree information between terminal use to be pushed and the user of described first terminal.
Alternatively, described terminal use to be pushed is determined according to described behavior matching degree, including：
According to the behavior matching degree between the user of other-end user and described first terminal from high to low
Sequentially, described other-end user is ranked up, true by coming one or more terminal uses above
It is set to terminal use to be pushed.
Alternatively, described user behavior individuation data at least includes one kind of following information：
A) information of the commonly used application of user；
B) information of the multimedia file that user likes；
C) user's topic information interested；
D) the Annual distribution information of user's using terminal；
Described behavior matching degree at least includes one kind of following information：
E) matching degree of the commonly used application of user；
F) matching degree of the multimedia file that user likes；
G) user's topic matching degree interested；
H) the Annual distribution matching degree of user's using terminal；
I) the Mean match degree of user individual behavioral data.
The embodiment of the present invention additionally provides a kind of device of pushed information, is applied to terminal, including：
Behavior analysiss and reporting module, for gathering the behavioral data of user's using terminal, to collect
Behavioral data carries out statistical analysiss and obtains user behavior individuation data, sends described user's row to server
For individuation data；
Pushed information receiver module, the customized information of the other-end user pushing for the reception server,
Wherein comprise the behavior matching degree information between other-end user and the user of this terminal.
Alternatively, described behavior analysiss and reporting module, for gathering the behavioral data of user's using terminal,
The behavioral data collecting is carried out with statistical analysiss and obtains user behavior individuation data, following including carrying out
The collection of at least one information and statistical analysiss：
A) information of the application that collection user uses, counts to the information of the application that described user uses
Analysis, obtains the information of the commonly used application of user；
B) collection user plays the information of multimedia file, and described user is play with the information of multimedia file
Carry out statistical analysiss, obtain the information of the multimedia file that user likes；
C) gather the text message of user input, extract user from the text message of described user input and chat
It topic information simultaneously carries out statistical analysiss, obtains user's topic information interested；
D) gather the temporal information of user operation terminal, the temporal information of described user operation terminal is carried out
Statistical analysiss, obtain the Annual distribution information of user's using terminal.
Alternatively, described behavior analysiss and reporting module, for extracting from the text message of user input
The topic information of user's chat simultaneously carries out statistical analysiss, obtains user's topic information interested, including：
After user input text is detected, extract key word from described text；
According to local topic keyword database, the key word extracting is filtered, obtain described text
In topic keyword；
The frequency of occurrences of the topic keyword obtaining is ranked up；
Will appear from the higher topic keyword of frequency as user's topic information interested.
Alternatively, described behavior analysiss and reporting module, is additionally operable at described server update dialect
Topic keyword database.
Alternatively, described behavior matching degree information at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data.
The embodiment of the present invention additionally provides a kind of device of pushed information, is applied to server, including：
Behavioral data receiver module, the user behavior individuation data sending for receiving terminal；
Request processing module, for, after the push request receiving first terminal transmission, calculating other eventually
Behavior matching degree between the user of end subscriber and described first terminal, determines according to described behavior matching degree
Terminal use to be pushed；
Info push module, for the individual character to terminal use to be pushed described in the transmission of described first terminal
Change information, wherein comprise described in terminal use to be pushed and described first terminal user between behavior
Matching degree information.
Alternatively, according to described behavior matching degree, request processing module, for determining that terminal to be pushed is used
Family, including：
According to the behavior matching degree between the user of other-end user and described first terminal from high to low
Sequentially, described other-end user is ranked up, true by coming one or more terminal uses above
It is set to terminal use to be pushed.
Alternatively, described user behavior individuation data at least includes one kind of following information：
A) information of the commonly used application of user；
B) information of the multimedia file that user likes；
C) user's topic information interested；
D) the Annual distribution information of user's using terminal；
Described behavior matching degree at least includes one kind of following information：
E) matching degree of the commonly used application of user；
F) matching degree of the multimedia file that user likes；
G) user's topic matching degree interested；
H) the Annual distribution matching degree of user's using terminal；
I) the Mean match degree of user individual behavioral data.
Compared with prior art, the present invention provides a kind of method and apparatus of pushed information, and terminal gathers simultaneously
The behavioral data of counting user simultaneously reports server, and server pushes the terminal of friend-making information according to request
The personalized behavioral data of user determines the other-end user of coupling, and other to terminal push coupling are whole
The customized information of end subscriber, wherein comprises the row between other-end user and described requesting terminal user
For matching degree information.The present invention can carry out friend-making information pushing according to the behavioral data of user's using terminal,
The success rate of user's friend-making and enjoyment is made all to get a promotion.
Brief description
Fig. 1 is a kind of method (terminal) schematic diagram of pushed information of the embodiment of the present invention.
Fig. 2 is a kind of method (server) schematic diagram of pushed information of the embodiment of the present invention.
Fig. 3 is a kind of device (terminal) schematic diagram of pushed information of the embodiment of the present invention.
Fig. 4 is a kind of device (server) schematic diagram of pushed information of the embodiment of the present invention.
A kind of system schematic of pushed information for present invention application example for the Fig. 5.
Fig. 6 shows the display interface schematic diagram of friend-making pushed information for end side in present invention application example.
Specific embodiment
For making the object, technical solutions and advantages of the present invention become more apparent, below in conjunction with accompanying drawing
Embodiments of the invention are described in detail.It should be noted that in the case of not conflicting, this Shen
Please in embodiment and the feature in embodiment can mutual combination in any.
As shown in figure 1, embodiments providing a kind of method of pushed information, it is applied to terminal,
The method includes：
S101, the behavioral data of collection user's using terminal, statistical is carried out to the behavioral data collecting
Analysis obtains user behavior individuation data, sends described user behavior individuation data to server；
Wherein, described terminal is mobile terminal, panel computer etc.；
Wherein, the behavioral data of described collection user's using terminal, unites to the behavioral data collecting
Meter analysis obtains user behavior individuation data, including the collection carrying out following at least one information and statistics
Analysis：
A) information of the application that collection user uses, counts to the information of the application that described user uses
Analysis, obtains the information of the commonly used application of user；
B) collection user plays the information of multimedia file, and described user is play with the information of multimedia file
Carry out statistical analysiss, obtain the information of the multimedia file that user likes；
C) gather the text message of user input, extract user from the text message of described user input and chat
It topic information simultaneously carries out statistical analysiss, obtains user's topic information interested；
D) gather the temporal information of user operation terminal, the temporal information of described user operation terminal is carried out
Statistical analysiss, obtain the Annual distribution information of user's using terminal；
Wherein, described multimedia file includes：Audio file, video file etc.；
Wherein, the time of described user operation terminal, including：The time of user's start, user shut down
Time, user use time of application program etc.；
Wherein, described from the text message of user input extract user chat topic information and united
Meter analysis, obtains user's topic information interested, including：
After user input text is detected, extract key word from described text；
According to local topic keyword database, the key word extracting is filtered, obtain described text
In topic keyword；
The frequency of occurrences of the topic keyword obtaining is ranked up；
Will appear from the higher topic keyword of frequency as user's topic information interested；
Wherein, methods described also includes：
Local topic keyword database is updated at described server；
Wherein, server end has a topic keyword data base, can be in real time according to current popular language
Carry out key word renewal (update mode can update manually or programming count updates) for manager.Server
Topic keyword data base's timing is synchronously used for the current key dictionary filtering to terminal.Terminal is according to current
Local topic keyword database, the input key word that algorithm is extracted filters, and will be filtrated to get
Topic keyword report to network side server.
S102, the customized information of the other-end user that the reception server pushes, wherein comprise other eventually
Behavior matching degree information between end subscriber and the user of this terminal；
Wherein, described behavior matching degree information at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data.
Wherein, the Mean match degree of described user individual behavioral data, is that the weighting of every matching degree is put down
Average；
Such as, the Mean match degree of user individual behavioral data is the coupling of the commonly used application of user
Degree, the matching degree of multimedia file liked of user, user topic matching degree interested and user use
The weighted mean of the Annual distribution matching degree of terminal
As shown in Fig. 2 embodiments providing a kind of method of pushed information, it is applied to server,
The method includes：
S201, the user behavior individuation data that receiving terminal sends；
Wherein, described user behavior individuation data, including at least one of following information：
A) information of the commonly used application of user；
B) information of the multimedia file that user likes；
C) user's topic information interested；
D) the Annual distribution information of user's using terminal；
S202, receive first terminal transmission push request after, calculate other-end user with described
Behavior matching degree between the user of first terminal, determines terminal to be pushed according to described behavior matching degree
User；
Wherein, described terminal use to be pushed is determined according to described behavior matching degree, including：
According to the behavior matching degree between the user of other-end user and described first terminal from high to low
Sequentially, described other-end user is ranked up, true by coming one or more terminal uses above
It is set to terminal use to be pushed；
Wherein, described behavior matching degree at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data；
Wherein, the Mean match degree of described user individual behavioral data, is that the weighting of every matching degree is put down
Average；
S203, to described first terminal send described in terminal use to be pushed customized information, wherein
Behavior matching degree information between the user of terminal use to be pushed and described first terminal described in comprising；
Wherein, the customized information of described terminal use to be pushed can also include：Described to be pushed
The pet name of terminal use, head portrait, positional information etc.；
As shown in figure 3, embodiments providing the device of pushed information, it is applied to terminal, including：
Behavior analysiss and reporting module 301, for gathering the behavioral data of user's using terminal, to collection
To behavioral data carry out statistical analysiss obtain user behavior individuation data, to server send described use
Family Behavioral characteristic data；
Pushed information receiver module 302, the personalization of the other-end user pushing for the reception server
Information, wherein comprises the behavior matching degree information between other-end user and the user of this terminal.
Wherein, described behavior analysiss and reporting module 301, for gathering the behavior number of user's using terminal
According to the behavioral data collecting being carried out with statistical analysiss and obtains user behavior individuation data, including carrying out
The collection of following at least one information and statistical analysiss：
A) information of the application that collection user uses, counts to the information of the application that described user uses
Analysis, obtains the information of the commonly used application of user；
B) collection user plays the information of multimedia file, and described user is play with the information of multimedia file
Carry out statistical analysiss, obtain the information of the multimedia file that user likes；
C) gather the text message of user input, extract user from the text message of described user input and chat
It topic information simultaneously carries out statistical analysiss, obtains user's topic information interested；
D) gather the temporal information of user operation terminal, the temporal information of described user operation terminal is carried out
Statistical analysiss, obtain the Annual distribution information of user's using terminal.
Wherein, described behavior analysiss and reporting module 301, for carrying from the text message of user input
Take the topic information of family chat and carry out statistical analysiss, obtain user's topic information interested, including：
After user input text is detected, extract key word from described text；
According to local topic keyword database, the key word extracting is filtered, obtain described text
In topic keyword；
The frequency of occurrences of the topic keyword obtaining is ranked up；
Will appear from the higher topic keyword of frequency as user's topic information interested.
Wherein, described behavior analysiss and reporting module 301, is additionally operable to update locally at described server
Topic keyword data base.
Wherein, described behavior matching degree information at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data.
As shown in figure 4, embodiments providing a kind of device of pushed information, it is applied to server,
Including：
Behavioral data receiver module 401, the user behavior individuation data sending for receiving terminal；
Request processing module 402, for, after the push request receiving first terminal transmission, calculating it
Behavior matching degree between his terminal use and the user of described first terminal, according to described behavior matching degree
Determine terminal use to be pushed；
Info push module 403, for terminal use's to be pushed described in the transmission of described first terminal
Customized information, wherein comprise described in terminal use to be pushed and described first terminal user between
Behavior matching degree information.
Wherein, request processing module 402, for determining terminal to be pushed according to described behavior matching degree
User, including：
According to the behavior matching degree between the user of other-end user and described first terminal from high to low
Sequentially, described other-end user is ranked up, true by coming one or more terminal uses above
It is set to terminal use to be pushed.
Wherein, described user behavior individuation data at least includes one kind of following information：
A) information of the commonly used application of user；
B) information of the multimedia file that user likes；
C) user's topic information interested；
D) the Annual distribution information of user's using terminal；
Described behavior matching degree at least includes one kind of following information：
E) matching degree of the commonly used application of user；
F) matching degree of the multimedia file that user likes；
G) user's topic matching degree interested；
H) the Annual distribution matching degree of user's using terminal；
I) the Mean match degree of user individual behavioral data.
Application example
As shown in figure 5, being the schematic diagram that interacts with network side server of terminal of the present invention, step is as follows：
S501, terminal use A, B, C count the use characteristic information of each self terminal respectively, and by its
Send server to.
Wherein, described use characteristic information includes：The temporal information of user operation terminal, most-often used
Multiple applications, like best multiple music of broadcasting and interested according to the input user that goes out of Text Feature Extraction
Topic information.
Wherein, according to the topic information that the input user that goes out of Text Feature Extraction is interested, specifically include：
First, collect the text chunk that user inputs in input method, when each user confirms to send, system
The text message sending is given tacit consent to as a ready-portioned text chunk.
Secondly, using text partitioning algorithm, text chunk is processed, text is divided into meaningful
Vocabulary, described text partitioning algorithm is：Text chunk is carried out first all possible bipartitions to divide, and
Calculate the entropy after dividing every time or Gini coefficient, therefrom choose entropy or the division of Gini coefficient minimum, continue
Continuous division.
Then, calculate frequency of occurrences A of the vocabulary that each is divided into least unit, and obtain in reference
Frequency of occurrences B of this vocabulary in flood tide text library, takes the criticality tolerance as this vocabulary for the logarithm of A/B
Data.(frequency that so if this vocabulary occurs is far above normal frequency, criticality can be one huge
Positive number, otherwise then be negative)
Furthermore, the criticality of all vocabulary is ranked up, obtains out the vocabulary that user the most often inputs；
Finally, the word using the local topic keyword database preserving, the user extracting the most often being inputted
Remittance is filtered, and obtains the topic keyword in described text, the appearance frequency to the topic keyword obtaining
Rate is ranked up, and will appear from the higher topic keyword of frequency as user's chat topic information interested.
S502, terminal use X send the request of friend-making information pushing to server；
Wherein, if the use characteristic information of terminal use's X using terminal does not store in described server,
User X is then needed to extract the characteristic information used in connection with of oneself first and upload onto the server.
S503, after server receives the friend-making information pushing request of user X, from server end storage
User using carrying out Rapid matching in characteristic, obtain the higher other users of matching degree (such as, use
Family A), and push its customized information (such as, the personal information of user A and matching degree information) to use
Family X.
Wherein, as shown in fig. 6, end side shows in the display interface of friend-making pushed information, server push
The friend-making information sent includes：The behavior matching degree information of the personal information of user and user；Wherein, user
Personal information include：The pet name of user, the head portrait of user；The behavior matching degree information of user includes：
The matching degree of conventional application, the matching degree of the music liked, chat the matching degree of topic, use handss
The matching degree of machine time, Mean match degree；
Wherein, the Mean match degree highest of user A and user X, reaches 92%, user B and user X
Mean match degree be 83%, the Mean match degree of user C and user X is 75%, user D and use
The Mean match degree of family X is 70%；Wherein, between user A and user X, the coupling of conventional application
Spend for 95%, the matching degree of the music liked is 90%, the matching degree of the topic of chat is 95%, uses
The matching degree of mobile phone time is 89%.
The use privacy of user can preferably be protected by way of matching degree is shown.
S504, terminal use X select user's (such as, selecting user A) from the friend-making list pushing
And set up instant messaging association.
Wherein, requesting party user (such as, user X) receives and pushes letter according to the user of matching degree sequence
After breath, oneself user interested can be selected in conjunction with other information, and actively set up social connections.
A kind of method and apparatus of pushed information that above-described embodiment provides, terminal collection counting user
Behavioral data simultaneously reports server, and server pushes the individual character of the terminal use of friend-making information according to request
Change behavioral data determines the other-end user of coupling, pushes the individual of the other-end user mated to terminal
Property information, wherein comprise between other-end user and described requesting terminal user behavior matching degree letter
Breath.The present invention can carry out friend-making information pushing according to the behavioral data of user's using terminal, allows user to exist
Just first recognize some behavioural informations of other side before friend-making, greatly improve and find partner's with a common goal
Probability, saves the time that stranger makes friends, and lifts experience.
One of ordinary skill in the art will appreciate that all or part of step in said method can pass through program
Complete to instruct related hardware, described program can be stored in computer-readable recording medium, such as read-only
Memorizer, disk or CD etc..Alternatively, all or part of step of above-described embodiment can also use
Realizing, correspondingly, each module/unit in above-described embodiment can adopt one or more integrated circuits
The form of hardware is realized, it would however also be possible to employ the form of software function module is realized.The present invention is not restricted to appoint
The combination of the hardware and software of what particular form.
It should be noted that the present invention also can have other various embodiments, without departing substantially from the present invention spirit and
In the case of its essence, those of ordinary skill in the art can make various corresponding changes according to the present invention
And deformation, but these corresponding changes and deformation all should belong to the protection model of appended claims of the invention
Enclose.
Claims (16)
1. a kind of method of pushed information, is applied to terminal, and the method includes：
The behavioral data of collection user's using terminal, carries out statistical analysiss acquisition to the behavioral data collecting
User behavior individuation data, sends described user behavior individuation data to server；
The customized information of the other-end user that the reception server pushes, wherein comprises other-end user
Behavior matching degree information and the user of this terminal between.
2. the method for claim 1 it is characterised in that：
The behavioral data of described collection user's using terminal, carries out statistical analysiss to the behavioral data collecting
Obtain user behavior individuation data, including the collection carrying out following at least one information and statistical analysiss：
A) information of the application that collection user uses, counts to the information of the application that described user uses
Analysis, obtains the information of the commonly used application of user；
B) collection user plays the information of multimedia file, and described user is play with the information of multimedia file
Carry out statistical analysiss, obtain the information of the multimedia file that user likes；
C) gather the text message of user input, extract user from the text message of described user input and chat
It topic information simultaneously carries out statistical analysiss, obtains user's topic information interested；
D) gather the temporal information of user operation terminal, the temporal information of described user operation terminal is carried out
Statistical analysiss, obtain the Annual distribution information of user's using terminal.
3. method as claimed in claim 2 it is characterised in that：
The topic information of described extraction user chat from the text message of user input simultaneously carries out statistical
Analysis, obtains user's topic information interested, including：
After user input text is detected, extract key word from described text；
According to local topic keyword database, the key word extracting is filtered, obtain described text
In topic keyword；
The frequency of occurrences of the topic keyword obtaining is ranked up；
Will appear from the higher topic keyword of frequency as user's topic information interested.
4. method as claimed in claim 3 is it is characterised in that methods described also includes：
Local topic keyword database is updated at described server.
5. method as claimed in claim 2 it is characterised in that：
Described behavior matching degree information at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data.
6. a kind of method of pushed information, is applied to server, and the method includes：
The user behavior individuation data that receiving terminal sends；
After the push request receiving first terminal transmission, calculate other-end user with described first eventually
Behavior matching degree between the user at end, determines terminal use to be pushed according to described behavior matching degree；
To the customized information of terminal use to be pushed described in the transmission of described first terminal, wherein comprise institute
State the behavior matching degree information between terminal use to be pushed and the user of described first terminal.
7. method as claimed in claim 6 it is characterised in that：
Described terminal use to be pushed is determined according to described behavior matching degree, including：
According to the behavior matching degree between the user of other-end user and described first terminal from high to low
Sequentially, described other-end user is ranked up, true by coming one or more terminal uses above
It is set to terminal use to be pushed.
8. method as claimed in claims 6 or 7 it is characterised in that：
Described user behavior individuation data at least includes one kind of following information：
A) information of the commonly used application of user；
B) information of the multimedia file that user likes；
C) user's topic information interested；
D) the Annual distribution information of user's using terminal；
Described behavior matching degree at least includes one kind of following information：
E) matching degree of the commonly used application of user；
F) matching degree of the multimedia file that user likes；
G) user's topic matching degree interested；
H) the Annual distribution matching degree of user's using terminal；
I) the Mean match degree of user individual behavioral data.
9. a kind of device of pushed information, is applied to terminal, including：
Behavior analysiss and reporting module, for gathering the behavioral data of user's using terminal, to collect
Behavioral data carries out statistical analysiss and obtains user behavior individuation data, sends described user's row to server
For individuation data；
Pushed information receiver module, the customized information of the other-end user pushing for the reception server,
Wherein comprise the behavior matching degree information between other-end user and the user of this terminal.
10. device as claimed in claim 9 it is characterised in that：
Described behavior analysiss and reporting module, for gathering the behavioral data of user's using terminal, to collection
To behavioral data carry out statistical analysiss and obtain user behavior individuation data, including carrying out following at least one
The collection of the information of kind and statistical analysiss：
A) information of the application that collection user uses, counts to the information of the application that described user uses
Analysis, obtains the information of the commonly used application of user；
B) collection user plays the information of multimedia file, and described user is play with the information of multimedia file
Carry out statistical analysiss, obtain the information of the multimedia file that user likes；
C) gather the text message of user input, extract user from the text message of described user input and chat
It topic information simultaneously carries out statistical analysiss, obtains user's topic information interested；
D) gather the temporal information of user operation terminal, the temporal information of described user operation terminal is carried out
Statistical analysiss, obtain the Annual distribution information of user's using terminal.
11. devices as claimed in claim 10 it is characterised in that：
Described behavior analysiss and reporting module, for extracting user's chat from the text message of user input
Topic information and carry out statistical analysiss, obtain user's topic information interested, including：
After user input text is detected, extract key word from described text；
According to local topic keyword database, the key word extracting is filtered, obtain described text
In topic keyword；
The frequency of occurrences of the topic keyword obtaining is ranked up；
Will appear from the higher topic keyword of frequency as user's topic information interested.
12. devices as claimed in claim 11 it is characterised in that：
Described behavior analysiss and reporting module, are additionally operable at described server update local topic keyword
Data base.
13. devices as claimed in claim 10 it is characterised in that：
Described behavior matching degree information at least includes one kind of following information：
A) matching degree of the commonly used application of user；
B) matching degree of the multimedia file that user likes；
C) user's topic matching degree interested；
D) the Annual distribution matching degree of user's using terminal；
E) the Mean match degree of user individual behavioral data.
A kind of 14. devices of pushed information, are applied to server, including：
Behavioral data receiver module, the user behavior individuation data sending for receiving terminal；
Request processing module, for, after the push request receiving first terminal transmission, calculating other eventually
Behavior matching degree between the user of end subscriber and described first terminal, determines according to described behavior matching degree
Terminal use to be pushed；
Info push module, for the individual character to terminal use to be pushed described in the transmission of described first terminal
Change information, wherein comprise described in terminal use to be pushed and described first terminal user between behavior
Matching degree information.
15. devices as claimed in claim 14 it is characterised in that：
Request processing module, for terminal use to be pushed is determined according to described behavior matching degree, including：
According to the behavior matching degree between the user of other-end user and described first terminal from high to low
Sequentially, described other-end user is ranked up, true by coming one or more terminal uses above
It is set to terminal use to be pushed.
16. devices as described in claims 14 or 15 it is characterised in that：
Described user behavior individuation data at least includes one kind of following information：
A) information of the commonly used application of user；
B) information of the multimedia file that user likes；
C) user's topic information interested；
D) the Annual distribution information of user's using terminal；
Described behavior matching degree at least includes one kind of following information：
E) matching degree of the commonly used application of user；
F) matching degree of the multimedia file that user likes；
G) user's topic matching degree interested；
H) the Annual distribution matching degree of user's using terminal；
I) the Mean match degree of user individual behavioral data.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510542898.XA CN106487642A (en) | 2015-08-28 | 2015-08-28 | A kind of method and apparatus of pushed information |
| PCT/CN2016/070040 WO2016165414A1 (en) | 2015-08-28 | 2016-01-04 | Method and device for push information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510542898.XA CN106487642A (en) | 2015-08-28 | 2015-08-28 | A kind of method and apparatus of pushed information |
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| CN201510542898.XA Pending CN106487642A (en) | 2015-08-28 | 2015-08-28 | A kind of method and apparatus of pushed information |
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| CN (1) | CN106487642A (en) |
| WO (1) | WO2016165414A1 (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106960047A (en) * | 2017-03-30 | 2017-07-18 | 联想(北京)有限公司 | A kind of information processing method, device and electronic equipment |
| CN107465595A (en) * | 2017-07-25 | 2017-12-12 | 腾讯科技（深圳）有限公司 | Equipment message control method for playing back, device, message playback equipment and storage medium |
| CN108632311A (en) * | 2017-03-20 | 2018-10-09 | 北京京东尚科信息技术有限公司 | Information-pushing method and device |
| CN108933819A (en) * | 2018-06-26 | 2018-12-04 | 尹煦 | A kind of information-pushing method based on block chain |
| CN112861005A (en) * | 2021-02-22 | 2021-05-28 | 上海风秩科技有限公司 | Method, device and equipment for information push |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN113347073B (en) * | 2020-02-17 | 2022-11-18 | 上海哔哩哔哩科技有限公司 | Close-range social contact method and system and mobile terminal |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2007241982A (en) * | 2006-03-09 | 2007-09-20 | Nu Channel Beijing (X Plus) | Method and system for accurate issuance of data information |
| CN100530185C (en) * | 2006-10-27 | 2009-08-19 | 北京搜神网络技术有限责任公司 | Network behavior based personalized recommendation method and system |
| CN103428169A (en) * | 2012-05-17 | 2013-12-04 | 腾讯科技（深圳）有限公司 | Method and system for recommending users in SNS community |
| CN104394060B (en) * | 2014-04-30 | 2016-06-01 | 腾讯科技（深圳）有限公司 | The account recommend method of a kind of instant messaging application, Apparatus and system |
-
2015
- 2015-08-28 CN CN201510542898.XA patent/CN106487642A/en active Pending
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2016
- 2016-01-04 WO PCT/CN2016/070040 patent/WO2016165414A1/en active Application Filing
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108632311A (en) * | 2017-03-20 | 2018-10-09 | 北京京东尚科信息技术有限公司 | Information-pushing method and device |
| CN106960047A (en) * | 2017-03-30 | 2017-07-18 | 联想(北京)有限公司 | A kind of information processing method, device and electronic equipment |
| CN107465595A (en) * | 2017-07-25 | 2017-12-12 | 腾讯科技（深圳）有限公司 | Equipment message control method for playing back, device, message playback equipment and storage medium |
| CN107465595B (en) * | 2017-07-25 | 2021-01-12 | 腾讯科技（深圳）有限公司 | Equipment message playing control method and device, message playing equipment and storage medium |
| CN108933819A (en) * | 2018-06-26 | 2018-12-04 | 尹煦 | A kind of information-pushing method based on block chain |
| CN112861005A (en) * | 2021-02-22 | 2021-05-28 | 上海风秩科技有限公司 | Method, device and equipment for information push |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2016165414A1 (en) | 2016-10-20 |
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