CN113852688A - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The application provides an information pushing method, an information pushing device, electronic equipment and a storage medium, wherein the information pushing method comprises the following steps: if the starting signal of the target application program is detected, acquiring locally pre-stored target information to be pushed corresponding to the target application program; and pushing the target information to be pushed in the target application program. In the application, the information to be pushed by the target is stored locally, so that when the application detects the starting signal of the target application program, the information to be pushed by the target can be effectively pushed in the target application program even if the network is disconnected, and the user experience can be improved.
Description
Technical Field
The present application relates to the field of data processing, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.
Background
With the development of internet technology, information push becomes a common requirement, and thus, many methods for information push appear.
In the existing information push method, a server determines push information meeting the user portrait according to the portrait of the user and sends the push information to the user. This leads to a problem that the application cannot normally perform push when the network is disconnected.
Disclosure of Invention
An object of the embodiments of the present application is to provide an information pushing method and apparatus, an electronic device, and a storage medium, so as to solve the problem in the prior art that an application cannot normally push if a network is disconnected.
The embodiment of the application provides an information pushing method, which comprises the following steps: if the starting signal of the target application program is detected, acquiring locally pre-stored target information to be pushed corresponding to the target application program; and pushing the target information to be pushed in the target application program.
In the implementation manner, the target information to be pushed corresponding to the target application program is stored locally in advance, so that when the starting signal of the target application program is detected, even if a network is disconnected, the target information to be pushed can be effectively pushed in the target application program, and the problems in the prior art are solved.
Further, the information pushing method further includes: acquiring first user behavior data; obtaining a data list in which a user is interested according to the first user behavior data; the data list comprises information to be pushed; the target information to be pushed is one or more pieces of information to be pushed; storing the data list locally.
In the implementation manner, the data list in which the user is interested is obtained according to the first user behavior data, so that the information to be pushed included in the data list better conforms to the user preference, and the information to be pushed in the target application program better conforms to the user preference, which is beneficial to improving the user experience.
Further, the target information to be pushed includes: a page browsed by a user, or a page link of a page browsed by the user.
In practical applications, in many cases, a user often wants to be able to quickly access a page that has been previously viewed after entering an application. However, in the current method, a user needs to reach another level from one level to reach a previously browsed page, and if the page level is deep, the user operation is cumbersome and takes a long time.
In the implementation manner, since the target information to be pushed includes the page browsed by the user or the page link of the page browsed by the user, the user can directly obtain the page browsed by the user when obtaining the target pushing information, or obtain the page browsed by the user through the page link, so that the user can directly enter the page browsed before according to the target information to be pushed, and the operation is simpler.
Further, the page browsed by the user comprises at least one of the following: the time from opening to closing is larger than the preset time threshold; the number of clicks is greater than a preset number of clicks threshold; one or more pages of the plurality of similar pages exceeding a preset number threshold.
In the implementation manner, the page whose time from opening to closing is greater than the preset time threshold indicates that the time of the user staying on the page is long, the page whose number of clicks is greater than the preset number of clicks threshold indicates that the number of times of the user reaching the page is large, and one or more pages in the multiple similar pages exceeding the preset number threshold indicate that the user may be interested in some aspect of the page, so that the user can be considered to be interested in the page, the target information to be pushed better conforms to the preference of the user, and the experience of the user is improved.
Further, according to the first user behavior data, obtaining a data list in which a user is interested, including: according to the first user behavior data of different time periods, obtaining data lists which correspond to different time periods and are interesting to users; correspondingly, acquiring locally pre-stored target to-be-pushed information corresponding to the target application program, including: and acquiring target to-be-pushed information corresponding to the target application program from a data list corresponding to the time period to which the current time belongs.
In practical applications, different pages may be of interest to the user during different time periods. For example, students may be interested in learning on monday through friday, and in games, music, television, etc. on saturday through sunday. In the implementation manner, the data lists corresponding to different time periods and interested by the user are different, and the target push information corresponding to the target application program is obtained from the data list corresponding to the time period to which the current time belongs, so that different target push information can be pushed in different time periods, and the pushed target push information can better meet the actual requirements of the user, and the improvement of user experience is facilitated.
Further, the information pushing method further includes: acquiring page entry information of the target information to be pushed; the page entry information includes: the first page entering information is used for representing that the terminal enters the page corresponding to the target information to be pushed, and the second page entering information is used for representing that the terminal refuses to enter the page corresponding to the target information to be pushed; and updating the position of the target information to be pushed in the data list according to the page entry information.
In the implementation manner, if the first page entry information is obtained, the user may be considered to be interested in the page corresponding to the target information to be pushed, and if the second page entry information is obtained, the user may be considered not to be interested in the page corresponding to the target information to be pushed, so that the position of the target information to be pushed is updated according to the page entry information, and the target information to be pushed by the target application program can better meet the preference of the user.
Further, the information pushing method further includes: acquiring page entry information of the target information to be pushed; the page entry information includes: representing first page entering information of the terminal entering a page corresponding to the target information to be pushed; when the first page access information is acquired, acquiring page browsing information; the page browsing information represents second user behavior data generated in a page corresponding to the target information to be pushed; and updating the position of the target information to be pushed in the data list according to the second user behavior data.
In the implementation manner, if the terminal enters the page corresponding to the target information to be pushed, according to the second user behavior data included in the page browsing information, whether the target information to be pushed by the target application program is a page in which the user is interested or not can be further analyzed, so that the position of the target information to be pushed in the data list is updated according to the second user behavior data, the target information to be pushed by the target application program can better meet the preference of the user, and the user experience can be improved.
The embodiment of the present application further provides an information push apparatus, including: the device comprises an acquisition module, a sending module and a sending module, wherein the acquisition module is used for acquiring locally pre-stored target information to be pushed corresponding to a target application program if a starting signal of the target application program is detected; and the processing module is used for pushing the target information to be pushed in the target application program.
An embodiment of the present application further provides an electronic device, including: a processor, a memory, and a communication bus; the communication bus is used for realizing connection communication between the processor and the memory; the processor is configured to execute one or more programs stored in the memory to implement any of the above-described information pushing methods.
Embodiments of the present application also provide a computer-readable storage medium, which stores one or more programs that can be executed by one or more processors to implement any one of the above information push methods.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and that those skilled in the art can also obtain other related drawings based on the drawings without inventive efforts.
Fig. 1 is a schematic flowchart of an information pushing method according to an embodiment of the present application;
fig. 2 is a schematic flowchart illustrating a process of determining target push information in an information push method according to an embodiment of the present application;
FIG. 3 is a schematic flow chart illustrating updating a data list of interest to a user according to an embodiment of the present disclosure;
FIG. 4 is a schematic flow chart illustrating a process for updating a data list of interest to a user according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
The first embodiment is as follows:
in order to solve the problem that in the prior art, if a network is disconnected, an application program cannot be pushed normally, an embodiment of the present application provides an information pushing method. An information push method provided in the embodiment of the present application is described below with reference to a flowchart of the information push method shown in fig. 1.
Referring to fig. 1, an information pushing method provided in an embodiment of the present application may be applied to a terminal, and includes:
s101, if the starting signal of the target application program is detected, acquiring target to-be-pushed information corresponding to the target application program which is pre-stored locally.
It should be noted that the terminal for executing the method provided by the embodiment of the present application may be an electronic device such as a mobile phone, a wearable device, a tablet computer, and a computer with a wireless transceiving function. The embodiments of the present application do not limit the specific technologies and specific forms adopted by the terminal.
It should be further noted that, in the embodiment of the present application, the target application refers to an application installed in the terminal and capable of pushing information by using the scheme provided in the embodiment of the present application.
In the embodiment of the present application, the terminal may have only one target application, but may have a plurality of target applications.
It should be noted that when there are multiple target applications, different target applications correspond to different sets of information to be pushed, and the target information to be pushed is one or more pieces of information to be pushed in the set of information to be pushed.
It should also be noted that, in the embodiment of the present application, only one piece of information to be pushed in the set of information to be pushed is allowed. At this time, the target information to be pushed is necessarily the information to be pushed.
It should be further noted that, in this embodiment of the application, before obtaining the target to-be-pushed information corresponding to the locally pre-stored target application, as shown in fig. 2, the terminal may further perform the following operations:
and S21, acquiring first user behavior data.
For example, the user behavior data may be one or more data generated by user behavior, such as the time the user opened to close a page, the number of times the user clicked on a certain page, the number of times the user browsed pages similar to a certain page, and the like.
And S22, obtaining a data list which is interested by the user according to the first user behavior data.
It should be noted that the data list refers to the aforementioned information set to be pushed, which includes information to be pushed, and the information to be pushed is one or more pieces of information to be pushed.
It should also be noted that the target information to be pushed may include: a page or a page link. For example, the page may be a page browsed by the user, or a page link of a page browsed by the user, which is not limited in this embodiment of the application.
It should be noted that the page link may be a Uniform Resource Locator (URL) of the page or information that the website of the page and the like can link to a specific page, and the embodiment of the present application does not limit specific content of the page link.
In addition, the information to be pushed by the target may not be limited to the page browsed by the user or the page link of the page browsed by the user, but may be information corresponding to the behavior preference of the user, which is obtained by determining the behavior preference of the user according to the first user behavior data.
For example, if it is determined that the user prefers to browse the food contents according to the first user behavior data, the current popular food page or page link may be acquired as the target information to be pushed.
It should be noted that the content of the information to be pushed in the above target is only an optional example provided in the embodiment of the present application, and is not a limitation to the embodiment of the present application.
For example, when the first user behavior data includes a time from opening to closing the page by the user, a page with a time from opening to closing the page greater than a preset time threshold, or a page link of the page may be added to the data list as the information to be pushed.
It should be noted that the preset time threshold may be obtained by a technician through experiments or research, or may be provided with an adjustment interface for the terminal, and the user sets the preset time threshold by himself, which is not limited in the embodiment of the present application.
For example, when the first user behavior data includes the number of times that the user clicks a certain page, a page with the number of clicks greater than a preset number of clicks, or a page link of the page may be added to the data list as information to be pushed.
It should be noted that the preset click number threshold may be obtained by a technician through experiments or research, or may be provided with an adjustment interface for the terminal, and the user sets the preset click number threshold by himself, which is not limited in the embodiment of the present application.
For example, when the first user behavior data includes the number of pages similar to a certain page browsed by the user, one or more pages of the multiple similar pages exceeding a preset number threshold, or page links of the one or more pages may be added to the data list as the information to be pushed.
It should be noted that the preset number threshold may be obtained by a technician through experiments or research, or may be provided with an adjustment interface for the terminal, and the user sets the preset number threshold by himself, which is not limited in the embodiment of the present application.
It should be noted that, in a possible implementation manner of the embodiment of the present application, the determination of the similar pages may be performed by calculating similarity of contents of different pages, and then determining each page with similarity greater than a preset value as the similar page.
In a possible implementation manner of the embodiment of the present application, the determination of the similar pages may also be determined by whether the page topics are the same, that is, the pages with the same topic may be determined as the similar pages. The pages with the same theme refer to pages with the same theme, and the content titles in the pages are not required to be the same.
For example, in order to realize the recognition of whether different pages have the same subject, the recognition can be realized by adopting a keyword recognition mode and the like. For example, keywords may be extracted from the title of the page, and then it is determined whether the extracted keywords are consistent, if so, the topics of the page may be considered to be the same, otherwise, the topics of the page may be considered to be different.
It should be further noted that, in the embodiment of the present application, each piece of information to be pushed in the data list may also be sorted, and the sorted information to be pushed is stored in the data list in which the user is interested.
For example, the time from open to close the pages may be arranged in a descending order (or an ascending order), or the time from open to close the pages of the pages larger than a preset time threshold may be arranged in a descending order (or an ascending order), and then n (n is a preset constant value larger than 0, for example, may be 10 or 20) pages or page links arranged in the front (or the back) may be stored in the data list of interest to the user, and the other pages or page links are discarded.
It will be understood that the above-mentioned descending (or ascending) operation may also be performed on the number of times that a user clicks a certain page and the number of similar pages, so that n pages or page links ranked in front (or behind) are stored in the data list of interest to the user, and other pages or page links are discarded.
It is understood that, according to a plurality of the above-mentioned time from opening to closing the page, the number of times that the user clicks a certain page, and the number of similar pages, a comprehensive descending (or ascending) operation may be performed, the n pages or page links ranked in front (or behind) are stored in the data list in which the user is interested, and other pages or page links are discarded.
It should be noted that the specific value of n may be determined according to the memory size of the data list.
It can be understood that, because the memory size of the terminal is limited, the amount of information that can be stored in the data list of interest to the user in the terminal is also limited. For this reason, in the embodiment of the present application, the number of pieces of information to be pushed that can be stored in the data list may be set, for example, 10 or 20 pieces of information to be pushed may be set. The amount of information to be pushed that can be stored in the data list can be set according to the memory size of the terminal, which is not limited in the embodiment of the present application.
It should be further noted that, when the information to be pushed is not sorted, the information to be pushed in the data list in which the user is interested is full, and there is new information to be pushed, the terminal may add the new information to be pushed into the data list, and discard the oldest added information to be pushed.
It should be further noted that, in the actual application process, for the same target application program, users may be interested in different pages in different time periods, and therefore, different time periods may correspond to different data lists that are interested in users.
For example, for the same target application program, 8:00-20:00 of each day and other times can be set, and the data lists correspond to different data lists; monday through friday and weekend, corresponding to different data lists. Since 8:00-20:00, monday to friday of each day are the work or school hours, and the rest hours are the rest hours. Therefore, interested pages can be better pushed for the user, and the user experience is favorably improved.
In this embodiment of the application, data lists that are interested by a user may be obtained for different time periods, so in step S101, target to-be-pushed information corresponding to a target application program may be obtained from the data list corresponding to the time period to which the current time belongs.
And S23, storing the data list locally.
It should also be noted that in the embodiment of the present application, in addition to the data list in which the user is interested may be determined by the user behavior data as described above, the data list in which the user is interested may also be determined by other data.
Illustratively, the data list in which the user is interested can also be obtained through the identity information of the user.
For example, when the obtained identity information of the user is high three students, the data list in which the user is interested may include: the key points of knowledge of each department in colleges and universities, college entrance examination questions of each department in college entrance examination every year and college entrance examination aspiration filling strategies.
Illustratively, the data list in which the user is interested can also be obtained through the current position information of the user. For example, when the data list in which the user is interested when the user is currently located at third place and the target application program is a food recommendation program is acquired, the data list may include various featured food introductions of third place and the like.
Illustratively, the data list in which the user is interested can also be obtained jointly through the identity information of the user and the current position information of the user. For example, when the identity information of the user is a travel blogger and the location where the user goes is Yunnan, the data list in which the user is interested may include popular sights in Yunnan.
It should be understood that the above examples are only some possible embodiments of determining the data list of interest to the user through other data than the user behavior data, which are exemplified in the embodiments of the present application, and are not limited.
S102, pushing information to be pushed of the target in the target application program.
In the embodiment of the application, the position of the information to be pushed in the data list can be updated according to the feedback of the user on the pushed target information to be pushed, so that information more fitting the requirements of the user can be pushed in the following process.
For example, in a possible implementation manner of the embodiment of the present application, as shown in fig. 3, after the terminal pushes the target information to be pushed, the terminal may further include: s31, acquiring page entering information of the target information to be pushed; and S32, updating the position of the target information to be pushed in the data list according to the page entering information.
It should be noted that, in the embodiment of the present application, the page entry information may include: the information of entering the first page of the page corresponding to the information to be pushed of the representation terminal, and the information of entering the second page of the page corresponding to the information to be pushed of the representation terminal refuses to enter the target.
Optionally, when the obtained information is the first page entry information, the position of the target information to be pushed may be advanced by one bit in the data list. If the acquired information is second page entry information, the position of the target information to be pushed can be set back by one bit in the data list.
Optionally, the position update of each to-be-pushed information in the data list may also be implemented in a scoring form.
For example, if the pages or page links in the data list are sorted in a descending order, taking the number of the pages or page links in the data list as 10 as an example, the first page or page link may be set to 100 points, the following pages or page links may be sequentially decreased by 10 points, and if the pages or page links in the data list are sorted in an ascending order, the opposite is true.
When the position in the data list is updated, when the acquired information is first page entry information, the score of the target information to be pushed can be increased by 5 points, when the acquired information is second page entry information, the score of the target information to be pushed can be decreased by 5 points, and then the position of the target information to be pushed is determined again according to the score of each information to be pushed after the score is updated and in a descending order.
It can be understood that the numerical value of the addition and subtraction score can be obtained by technicians according to research, and an adjustment interface can also be provided for the terminal, and the user sets the numerical value by himself, and the size and the obtaining mode of the numerical value of the score are not limited in the embodiment of the present application.
In another possible implementation manner of the embodiment of the present application, as shown in fig. 4, after the terminal pushes the target information to be pushed, the terminal may further include: s41, acquiring page entering information of the target information to be pushed; s42, when the first page entering information is obtained, obtaining page browsing information; the page browsing information represents second user behavior data generated in a page corresponding to the target information to be pushed; and S43, updating the position of the target information to be pushed in the data list according to the second user behavior data.
The page entry information may include: and representing the first page entering information of the terminal entering the page corresponding to the information to be pushed.
Optionally, when the first page entry information is acquired, according to the second user behavior data, the position of the target information to be pushed in the data list is updated, which may be:
if the time from opening to closing the page is greater than a preset time threshold, the position of the target information to be pushed in the data list advances by one bit; otherwise, the position of the target information to be pushed in the data list is backed by one bit.
Or, if the number of times that the user clicks the page in the target information to be pushed is greater than the preset number of times that the user clicks the page in the target information to be pushed, the position of the target information to be pushed in the data list advances by one bit, and otherwise, the position of the target information to be pushed in the data list retreats by one bit.
Or, if the number of the similar pages browsed by the user is larger than the preset number threshold, the position of the target information to be pushed in the data list advances by one bit, otherwise, the position of the target information to be pushed in the data list retreats by one bit.
It should be understood that the above three modes may be adopted simultaneously, or two of them may be adopted, and the embodiment of the present application does not limit the specifically adopted updating mode.
Optionally, if the pages or page links in the data list are obtained by descending order, taking the number of the pages or page links in the data list as 10 as an example, the page or page link arranged at the first position is 100 minutes, the page or page link arranged at the back is sequentially decreased by 10 minutes, and if the pages or page links in the data list are obtained by ascending order, the opposite is true. If the pages or page links in the data list are obtained by unordered arrangement, all the pages or page links are 10 points.
When the position in the data list is updated and the first page entry information of the target information to be pushed is acquired, according to the second user behavior data, the position of the target information to be pushed in the data list is updated, which may be: and if the time from opening to closing the page is greater than the preset time threshold, adding 5 to the score of the information to be pushed by the target.
Or, if the number of times that the user clicks the page in the target information to be pushed is greater than the preset number of times of clicking threshold, adding 3 to the score of the target information to be pushed.
Or, if the number of times that the user browses the similar page is greater than a preset number threshold, adding 8 to the score of the target information to be pushed.
And then, re-determining the position of each information to be pushed in the data list according to the score.
It should be understood that the above three modes may be adopted simultaneously, or two of them may be adopted, and the embodiment of the present application does not limit the specifically adopted updating mode.
It should also be noted that the numerical value of the addition and subtraction score may be obtained by a technician according to research, or may provide an adjustment interface for the terminal, and the user sets the adjustment interface by himself, and the size and the obtaining mode of the numerical value of the score are not limited in the embodiment of the present application.
It should also be noted that the above is only an optional example of updating the target to-be-pushed information in the data list provided in the embodiment of the present application, and is not a limitation to the embodiment of the present application.
Optionally, the target information to be pushed may be pushed in the target application program in a form of a popup window. The pop-up window can be in the form of a strip and a bubble.
Optionally, the target information to be pushed may also be pushed in the target application program in a voice form.
Optionally, in the target application, the information to be pushed may also be pushed in a voice form while the information to be pushed of the target is pushed in a pop-up window form.
It should be noted that, the above is only an optional example of the manner of pushing the target information to be pushed provided by the embodiment of the present application, and is not a limitation to the embodiment of the present application.
In summary, the embodiment of the present application provides an information pushing method, where if a start signal of a target application is detected, locally pre-stored target to-be-pushed information corresponding to the target application is obtained; and pushing the information to be pushed of the target in the target application program. Because the information to be pushed by the target is stored locally, if a network is disconnected, the target application program can also normally push the information to be pushed by the target.
Example two:
in order to facilitate understanding of the solution of the present application, on the basis of the first embodiment, the present embodiment takes an application scenario as an example of a case where a student learns in a certain target application program, and further illustrates the present application.
The more specific information pushing method provided in the embodiment of the present application includes:
after the student opens the target application program, in the process of browsing the page:
and acquiring the time from opening to closing the page of the student in the target application program.
If the time from opening to closing the page by the student is greater than a preset time threshold, adding the page links of the page into a data list interested by the student in sequence; the target information to be pushed is the last page link in the data list; the data list of interest to the student is stored locally at the terminal.
When the student closes the target application and opens the target application again:
at this time, the terminal may detect the start signal of the target application program, thereby obtaining the locally pre-stored data list, and obtaining the target information to be pushed from the data list, that is, the page link arranged at the last bit in the data list, and pushing the page link in the target application program in the form of a popup window.
At this time, if the information representing that the student clicks the popup is acquired, the user automatically enters the page according to the page link.
And if the information that the pop-up window is closed by the student is obtained, or the fact that the pop-up window is not clicked when the student is detected to be overtime, or the fact that the student enters a new page is detected, page links arranged at the last to last and the last to last page in the data list are linked and exchanged.
According to the information pushing method provided by the embodiment, if the student operates to close the target application program by mistake or opens the target application program again after closing the target application program, the student can quickly reach the page browsed last time, and because the data list is stored locally, the network is disconnected, and the target application program can also normally push the target information to be pushed.
Example three:
based on the same inventive concept, an information pushing apparatus 500 is further provided in the embodiment of the present application, please refer to fig. 5. It should be understood that the specific functions of the apparatus 500 can be referred to the above description, and the detailed description is omitted here as appropriate to avoid redundancy. The apparatus 500 includes at least one software functional module that can be stored in a memory in the form of software or firmware or solidified in an operating system of the apparatus 500. Specifically, the method comprises the following steps:
referring to fig. 5, the apparatus 500 includes: an acquisition module 501 and a processing module 502. Wherein:
the obtaining module 501 is configured to, if a start signal of a target application is detected, obtain locally pre-stored target information to be pushed corresponding to the target application;
a processing module 502, configured to push the target information to be pushed in the target application.
In a feasible implementation manner of the embodiment of the present application, the obtaining module 501 is further configured to obtain first user behavior data; the processing module 502 is further configured to obtain a data list in which the user is interested according to the first user behavior data; the data list comprises information to be pushed; the target information to be pushed is one or more pieces of information to be pushed; the processing module 502 is also configured to store the data list locally.
In the above feasible implementation manner, the target information to be pushed includes a page browsed by the user or a page link of the page browsed by the user.
In the above possible embodiment, the page browsed by the user includes at least one of the following: opening a page with the time from opening to closing being greater than a preset time threshold; the number of clicks is greater than a preset number of clicks threshold; one or more pages of the plurality of similar pages exceeding a preset number threshold.
In the above feasible embodiment, the processing module 502 is further configured to obtain a data list of interest of the user corresponding to different time periods according to the first user behavior data of different time periods; correspondingly, the processing module 502 is further configured to obtain the target to-be-pushed information corresponding to the target application program from the data list corresponding to the time period to which the current time belongs.
In a feasible implementation manner of the embodiment of the present application, the obtaining module 501 is further configured to obtain page entry information of the target information to be pushed; the page entry information includes: the method comprises the steps that first page entering information representing that a terminal enters a page corresponding to target information to be pushed and second page entering information representing that the terminal refuses to enter the page corresponding to the target information to be pushed are obtained; the processing module 502 is further configured to update the position of the target information to be pushed in the data list according to the page entry information.
In a feasible implementation manner of the embodiment of the present application, the obtaining module 501 is further configured to obtain page entry information of the target information to be pushed; the page entry information includes: representing first page entering information of a terminal entering a page corresponding to information to be pushed; the obtaining module 501 is further configured to obtain page browsing information when obtaining the first page entry information; the page browsing information comprises second user behavior data which are generated in a page corresponding to the target information to be pushed; the processing module 502 is further configured to update, in the data list, a position of the target information to be pushed according to the second user behavior data.
It should be understood that, for the sake of brevity, the contents described in some embodiments are not repeated in this embodiment.
Example four:
an electronic device, shown in fig. 6, includes a processor 601, a memory 602, and a communication bus 603. Wherein:
the communication bus 603 is used for connection communication between the processor 601 and the memory 602.
The processor 601 is configured to execute one or more programs stored in the memory 602 to implement the information pushing method provided in the first embodiment.
It will be appreciated that the configuration shown in fig. 6 is merely illustrative and that the electronic device may include more or fewer components than shown in fig. 6 or have a different configuration than shown in fig. 6.
It is to be understood that the electronic device described in the embodiment of the present application may be a host, a server, or the like having a data processing function, but is not limited thereto.
The present embodiment also provides a readable storage medium, such as a floppy disk, an optical disk, a hard disk, a flash Memory, a usb (Secure Digital Card), an MMC (Multimedia Card), etc., in which one or more programs for implementing the above steps are stored, and the one or more programs can be executed by one or more processors to implement the steps performed by the information pushing method in the first embodiment. And will not be described in detail herein.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
In addition, units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
Furthermore, the functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
In this context, a plurality means two or more.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. An information pushing method, applied to a terminal, includes:
if the starting signal of the target application program is detected, acquiring locally pre-stored target information to be pushed corresponding to the target application program;
and pushing the target information to be pushed in the target application program.
2. The information push method according to claim 1, wherein before obtaining locally pre-stored target information to be pushed corresponding to the target application program, the method further comprises:
acquiring first user behavior data;
obtaining a data list in which a user is interested according to the first user behavior data; the data list comprises information to be pushed; the target information to be pushed is one or more pieces of information to be pushed;
storing the data list locally.
3. The information pushing method according to claim 1, wherein the target information to be pushed comprises: a page browsed by a user, or a page link of a page browsed by the user.
4. The information pushing method of claim 3, wherein the page browsed by the user comprises at least one of:
the time from opening to closing is larger than the preset time threshold;
the number of clicks is greater than a preset number of clicks threshold;
one or more pages of the plurality of similar pages exceeding a preset number threshold.
5. The information push method according to claim 2, wherein obtaining a data list of interest to a user based on the first user behavior data comprises:
according to the first user behavior data of different time periods, obtaining data lists which correspond to different time periods and are interesting to users;
correspondingly, acquiring locally pre-stored target to-be-pushed information corresponding to the target application program, including:
and acquiring target to-be-pushed information corresponding to the target application program from a data list corresponding to the time period to which the current time belongs.
6. The information pushing method of claim 2, wherein the method further comprises:
acquiring page entry information of the target information to be pushed; the page entry information includes: the first page entering information is used for representing that the terminal enters the page corresponding to the target information to be pushed, and the second page entering information is used for representing that the terminal refuses to enter the page corresponding to the target information to be pushed;
and updating the position of the target information to be pushed in the data list according to the page entry information.
7. The information pushing method of claim 2, wherein the method further comprises:
acquiring page entry information of the target information to be pushed; the page entry information includes: representing first page entering information of the terminal entering a page corresponding to the target information to be pushed;
when the first page access information is acquired, acquiring page browsing information; the page browsing information comprises second user behavior data which are generated in a page corresponding to the target information to be pushed;
and updating the position of the target information to be pushed in the data list according to the second user behavior data.
8. An information pushing apparatus, applied to a terminal, includes:
the device comprises an acquisition module, a sending module and a sending module, wherein the acquisition module is used for acquiring locally pre-stored target information to be pushed corresponding to a target application program if a starting signal of the target application program is detected;
and the processing module is used for pushing the target information to be pushed in the target application program.
9. An electronic device, comprising: a processor, a memory, and a communication bus; the communication bus is used for realizing connection communication between the processor and the memory; the processor is used for executing one or more programs stored in the memory to realize the information pushing method according to any one of claims 1 to 7.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores one or more programs which are executable by one or more processors to implement the information pushing method according to any one of claims 1 to 7.
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