CN113850464A - Method and system for ecological management of distribution channel of manufacturer - Google Patents
Method and system for ecological management of distribution channel of manufacturer Download PDFInfo
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Abstract
The invention provides a system and a method for ecological management of distribution channels of manufacturers, which comprises the following steps: the commodity digitalization module: carrying out digital management on the commodities authorized for operation; a brand authorization module: completing brand authorization based on contract terms, and storing the authorization relationship of the manufacturer and the agent, the contract and brand shop information in the industrial product transaction system; the commodity pool management module: based on the digital management maintenance of commodities and the completion of commodity category and attribute information, distributing the commodities to commodity pools of all levels of agents by calling authorization relationship information of a brand authorization module, adding operation related information to the commodity pools of all levels of agents on the basis of the existing commodity information, and issuing the commodities when the operation related information meets contract terms; the transaction process supervision module: the transaction system carries out relationship matching between the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the brand authorization module, and stores the information in the industrial product transaction system.
Description
Technical Field
The invention relates to the technical field of ecological management of distribution channels of manufacturers, in particular to a method and a system for ecological management of distribution channels of manufacturers.
Background
Channel authorization is one of brand authorization modes, the existing suppliers of brand agents are relatively solidified, the brand has strong adherence to the agents, and the bargaining capability is not strong; in addition, the phenomenon of channel conflict is common, the actual condition of sales of the agent cannot be supervised by the manufacturer, particularly, the harm of malignant channel conflict is huge, the price system of the whole sales channel is disturbed, the previous relation of the distributor is worsened, and the contradiction between the manufacturer and the distributor is increased. The existing channel authorization related methods of the e-commerce platform at present include: (1) the agent issues an authorization request book, and the E-commerce platform verifies the authorization request book; (2) the customer purchases the product sold by the agent, and the platform provides the qualification authenticity identification prompt of the agent.
The existing brand authorization service chain is executed in a segmented mode, and in the first brand authorization stage: the brand authorization is that a manufacturer and an agent sign a contract online, the manufacturer issues an agent authorization book, and unified returning management is not available; second, agent store opening stage: the agent applies for opening a brand special store or a brand authorization store according to the agent authorization book on each platform, and the platform sets the rules and the management rules for authenticating the authenticity of the authorization book, so that the agent meeting the requirements successfully opens the store; third, the agent sales execution phase: the agent has a plurality of sales channels, is isolated from the manufacturer system, and cannot monitor the actual sales condition of the commodity. At present, no system designs an ecological management method for the transaction process after the floor channel is authorized from the perspective of manufacturers.
Patent document CN106251206A (application number: 201610635761.3) discloses a distribution transaction system and method, wherein an electronic shop can be used as both a supply platform and a first distribution terminal, and can be used as a second distribution terminal. The first distribution terminal can apply to the supply platform to become a distributor thereof and can simultaneously apply to become a seller of a plurality of supply platforms. The first distribution terminal can also receive the distribution request of the next-level distribution terminal, provide commodity information for the next-level distribution terminal through the first distribution terminal, and can better perform marketing promotion. The second distribution terminal may apply for becoming its distributor to at least one upper stage distribution terminal, and the second distribution terminal may selectively sell the goods distributed on each upper stage distribution terminal on shelves without necessarily selling all the goods on shelves. The goods supply platform can receive the information of the distribution merchants sent by the first distribution terminal or the second distribution terminal, and establish the reward relationship and allocate commission.
The disadvantages of the existing implementation scheme are: firstly, when a brand agent sells goods, the goods cannot be accurately and comprehensively described like a manufacturer; secondly, when an agent applies for opening a store on an e-commerce platform, the unknown risk is increased due to the asymmetry of the information; thirdly, after the manufacturer authorizes the agent, the actual execution process of the agent cannot be controlled in an informationized manner, the phenomenon of channel conflict frequently occurs, and the manufacturer can only passively cope with the negative influence.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide a system and a method for ecological management of a distribution channel of a manufacturer.
The invention provides a system for ecological management of a distribution channel of a manufacturer, which comprises:
the commodity digitalization module: carrying out digital management on the commodities authorized for operation;
a brand authorization module: completing brand authorization based on contract terms, and storing the authorization relationship of the manufacturer and the agent, the contract and brand shop information in the industrial product transaction system;
the commodity pool management module: based on the digital management maintenance of commodities and the completion of commodity category and attribute information, distributing the commodities to commodity pools of all levels of agents by calling authorization relationship information of a brand authorization module, adding operation related information to the commodity pools of all levels of agents on the basis of the existing commodity information, and issuing the commodities when the operation related information meets contract terms;
the transaction process supervision module: the transaction system carries out relationship matching between the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the brand authorization module, and stores the information in the industrial product transaction system.
Preferably, the method further comprises the following steps:
the agent performance evaluation module: and obtaining the performance evaluation of the agent in the brand authorization agent business chain process by calling the authorization relationship information of the transaction process supervision module, the actual performance information of the transaction execution, the contract terms of the brand authorization module and the agent evaluation model in the agent performance evaluation module, and pushing the performance evaluation result to the brand authorization module.
Preferably, in the agent performance evaluation module: based on the unquantizable constraint points, the transaction process supervision module selects actual execution data agreed by contracts, the agent performance evaluation module performs multi-dimensional scoring based on the selected actual execution data, and a scoring result is pushed to the brand authorization module.
Preferably, the multi-dimensional scoring performed by the agent performance evaluation module based on the selected actual execution data includes: converting the unquantizable constraint points into quantifiable evaluation indexes, wherein the quantifiable evaluation indexes comprise business link control points including ordering, delivering, receiving, logistics tracking, warehousing management, acceptance inspection and settlement in the transaction execution process, and the preset number of evaluation indexes are set.
Preferably, in the commodity pool management module: when the commodity pool management module maintains the marketing strategy, the industrial product transaction system automatically checks whether the marketing strategy meets quantifiable constraint points in contract terms, and if not, returns the marketing strategy which violates the quantifiable constraint points in the contract terms, and does not allow the commodities to be issued; and when the two are matched, issuing the commodity.
Preferably, the contract conditions further include: a manufacturer price policy model;
the manufacturer price strategy model comprises a necessary price module and an optional price module; establishing an authorized contract price strategy based on the dimension setting of the requisite price module and the arbitrary dimension setting of the selectable price module;
the requisite price module is respectively arranged from the dimensions including an area, an agent, an identity label, a settlement mode, a preset section pricing range interval, a preset seed pricing strategy and a lower price;
the selectable price module comprises dimension settings which comprise catalog, agency level and commodity.
The invention provides a method for ecological management of a distribution channel of a manufacturer, which comprises the following steps:
step S1: the platform management side carries out digital management on the commodities authorized for operation;
step S2: the platform manufacturer side completes brand authorization based on contract terms and stores the authorization relationship of the manufacturer and the agent, the contract and brand shop information on the platform management side;
step S3: the platform management side manages, maintains and finishes the commodity category and attribute information based on the digitization of the commodity, distributes the commodity to the commodity pool of each level of agent by calling the authorization relationship information of the platform management side, adds the operation related information on the basis of the existing commodity information in the commodity pool of each level of agent, and releases the commodity when the operation related information meets contract terms;
step S4: and the platform management side carries out relationship matching on the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the platform management side by using the transaction system, and stores the authorization relationship information and the actual performance information in the industrial product transaction system.
Preferably, the method further comprises the following steps: the platform sales side obtains the performance evaluation of the agent in the process of the brand authorization agent business chain by calling the authorization relationship information of the platform management side, actual performance information of transaction execution, contract terms and an agent evaluation model, and pushes the performance evaluation result to the platform manufacturer side;
the platform selling side is based on an unquantizable constraint point, the platform management side selects actual execution data agreed by contracts, the platform selling side performs multi-dimensional scoring based on the selected actual execution data, and a scoring result is pushed to the platform manufacturer side;
the platform sales side performs multi-dimensional scoring based on the selected actual execution data, including: converting the unquantizable constraint points into quantifiable evaluation indexes, wherein the quantifiable evaluation indexes comprise business link control points including ordering, delivering, receiving, logistics tracking, warehousing management, acceptance inspection and settlement in the transaction execution process, and the preset number of evaluation indexes are set.
Preferably, in the platform management side: when the marketing strategy is maintained, the platform management side automatically checks whether the marketing strategy meets quantifiable constraint points in the contract terms, and when the marketing strategy does not meet the quantifiable constraint points in the contract terms, the marketing strategy which violates the quantifiable constraint points in the contract terms is returned, and the commodity is not allowed to be issued; and when the two are matched, issuing the commodity.
Preferably, the contract conditions further include: a manufacturer price policy model;
the manufacturer price strategy model comprises a requisite price dimension and an optional price dimension; establishing an authorized contract price strategy based on dimension setting of the necessary price and any dimension setting of the selectable price;
the necessary price dimension comprises an area, an agent, an identity label, a settlement mode, a preset section pricing range interval, a preset seed pricing strategy and a low price;
the selectable price dimensions include catalog, agent level, and merchandise.
Compared with the prior art, the invention has the following beneficial effects:
1. according to the invention, a set of standard product management framework which can meet the classification requirement of tax commodities and can meet the fine management of enterprises is established, and the unique attributes of the commodities are uniformly managed by manufacturers, so that the consistency and the accuracy of commodity description are realized no matter any agent sells the same commodity;
2. the invention establishes a set of standard complete brand authorization store opening process, thereby effectively reducing the risk of brand authorization identification;
3. the system is used as a trading system for supporting the ecology of industrial products, realizes the whole-course digital management of the trading process, the execution process and the after-sale service process of the commodities, and can provide the evaluation of contract performance of an agent and effectively monitor the problem of channel conflict.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments with reference to the following drawings:
fig. 1 is a diagram of a structure of an industrial product transaction system in a supporting channel authorization scenario.
FIG. 2 is a flow diagram of a brand authorization module.
FIG. 3 is a flow chart of the distribution of goods to a brand-specific store and a brand-authorized store.
Detailed Description
The present invention will be described in detail with reference to specific examples. The following examples will assist those skilled in the art in further understanding the invention, but are not intended to limit the invention in any way. It should be noted that it would be obvious to those skilled in the art that various changes and modifications can be made without departing from the spirit of the invention. All falling within the scope of the present invention.
Example 1
The invention provides a system for ecological management of a distribution channel of a manufacturer, which comprises:
the commodity digitalization module: carrying out digital management on the commodities authorized for operation; the platform management side opens a commodity shelving frame, the platform sales side fills commodities based on the developed frame, and corresponding strengthening processing is carried out on the frame aiming at filling of special commodities.
A brand authorization module: completing brand authorization based on contract terms, and storing the authorization relationship of the manufacturer and the agent, the contract and brand shop information in the industrial product transaction system;
the commodity pool management module: based on the digital management maintenance of commodities and the completion of commodity category and attribute information, distributing the commodities to commodity pools of all levels of agents by calling authorization relationship information of a brand authorization module, adding operation related information to the commodity pools of all levels of agents on the basis of the existing commodity information, and issuing the commodities when the operation related information meets contract terms;
the transaction process supervision module: the transaction system carries out relationship matching between the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the brand authorization module, and stores the information in the industrial product transaction system.
Specifically, the method further comprises the following steps: and the agent performance evaluation module obtains performance evaluation of the agent in the brand authorization agent business chain process by calling the authorization relationship information of the transaction process supervision module, actual performance information of transaction execution, contract terms of the brand authorization module and an agent evaluation model in the agent performance evaluation module, and pushes a performance evaluation result to the brand authorization module.
Specifically, in the agent performance evaluation module: based on the unquantizable constraint points, the transaction process supervision module selects actual execution data agreed by contracts, the agent performance evaluation module performs multi-dimensional scoring based on the selected actual execution data, and a scoring result is pushed to the brand authorization module.
Specifically, the multidimensional scoring performed by the agent performance evaluation module based on the selected actual execution data includes: converting the unquantizable constraint points into quantifiable evaluation indexes, wherein the quantifiable evaluation indexes comprise business link control points including ordering, delivering, receiving, logistics tracking, warehousing management, acceptance inspection and settlement in the transaction execution process, and the preset number of evaluation indexes are set.
Specifically, in the commodity pool management module: when the commodity pool management module maintains the marketing strategy, the industrial product transaction system automatically checks whether the marketing strategy meets quantifiable constraint points in contract terms, and if not, returns the marketing strategy which violates the quantifiable constraint points in the contract terms, and does not allow the commodities to be issued; and when the two are matched, issuing the commodity.
Specifically, the contract conditions further include: a manufacturer price policy model;
the manufacturer price strategy model comprises a necessary price module and an optional price module; establishing an authorized contract price strategy based on the dimension setting of the requisite price module and the arbitrary dimension setting of the selectable price module;
the requisite price module is respectively arranged from the dimensions including an area, an agent, an identity label, a settlement mode, a preset section pricing range interval, a preset seed pricing strategy and a lower price;
the selectable price module comprises dimension settings which comprise catalog, agency level and commodity.
The invention provides an industrial product transaction method suitable for ecological management of a distribution channel of a manufacturer, which comprises the following steps:
step S1: the platform management side carries out digital management on the commodities authorized for operation; the platform management side opens a commodity shelving frame, the platform sales side fills commodities based on the developed frame, and corresponding strengthening processing is carried out on the frame aiming at filling of special commodities.
Step S2: the platform manufacturer side completes brand authorization based on contract terms and stores the authorization relationship of the manufacturer and the agent, the contract and brand shop information on the platform management side;
step S3: the platform management side manages, maintains and finishes the commodity category and attribute information based on the digitization of the commodity, distributes the commodity to the commodity pool of each level of agent by calling the authorization relationship information of the platform management side, adds the operation related information on the basis of the existing commodity information in the commodity pool of each level of agent, and releases the commodity when the operation related information meets contract terms;
step S4: and the platform management side carries out relationship matching on the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the platform management side by using the transaction system, and stores the authorization relationship information and the actual performance information in the industrial product transaction system.
Specifically, the method further comprises the following steps: the platform sales side obtains the performance evaluation of the agent in the process of the brand authorization agent business chain by calling the authorization relationship information of the platform management side, actual performance information of transaction execution, contract terms and an agent evaluation model, and pushes the performance evaluation result to the platform manufacturer side;
specifically, the platform sales side is based on an unquantizable constraint point, the platform management side selects actual execution data agreed by contracts, the platform sales side performs multi-dimensional scoring based on the selected actual execution data, and a scoring result is pushed to the platform manufacturer side;
specifically, the multi-dimensional scoring performed by the platform sales side based on the selected actual execution data comprises: converting the unquantizable constraint points into quantifiable evaluation indexes, wherein the quantifiable evaluation indexes comprise business link control points including ordering, delivering, receiving, logistics tracking, warehousing management, acceptance inspection and settlement in the transaction execution process, and the preset number of evaluation indexes are set.
In the platform management side: when the marketing strategy is maintained, the platform management side automatically checks whether the marketing strategy meets quantifiable constraint points in the contract terms, and when the marketing strategy does not meet the quantifiable constraint points in the contract terms, the marketing strategy which violates the quantifiable constraint points in the contract terms is returned, and the commodity is not allowed to be issued; and when the two are matched, issuing the commodity.
The contract conditions further include: a manufacturer price policy model;
the manufacturer price strategy model comprises a requisite price dimension and an optional price dimension; establishing an authorized contract price strategy based on dimension setting of the necessary price and any dimension setting of the selectable price;
the necessary price dimension comprises an area, an agent, an identity label, a settlement mode, a preset section pricing range interval, a preset seed pricing strategy and a low price;
the selectable price dimensions include catalog, agent level, and merchandise.
The platform management side, the platform manufacturer side and the platform sales side are respectively a background end, a manufacturer user end and a seller user end of the industrial product transaction platform.
The invention realizes that a manufacturer is taken as a source, a brand authorization process is combined with a brand shop opening process, and a brand special shop and a brand authorization shop operation mode of a trading platform are developed; the commodity information datamation is involved in commodity shelving processes of all brand stores, and is uniformly managed by manufacturers; and tracking and monitoring the compliance of brand shop transactions by combining contract rules of brand authorization, and assisting a manufacturer to supervise an authorized sales channel.
Example 2
Example 2 is a preferred example of example 1
The problems to be solved by the scheme are as follows: firstly, the commodity digitization ability of a manufacturer is to be changed into the reproducible ability; secondly, the brand channel authorization service of the manufacturer is brought to the platform and is combined with the store opening process of the stores, so that the risk is reduced; thirdly, on the basis that the business of the trading system executes full-flow digital management, the manufacturer is helped to supervise the brand authorization channel.
Based on the technical problems, the invention realizes the full-scale monitoring of the service link, the closed-loop management of the channel authorization and the maximum control of risk factors after the brand authorization by the cooperation of five modules including the commodity digitalization of the manufacturer, the digitalization and standardization of the brand channel authorization, the standardization of the agent operation strategy, the whole-process monitoring of the transaction process platform and the performance evaluation of the agent, as shown in figure 1.
The method comprises the following specific implementation steps:
firstly, before the authorized business is developed, a manufacturer needs to carry out digital management on the commodities which are operated and authorized, and on the basis of meeting the platform class architecture, the specific attributes of the commodities can be increased so as to describe the commodities more accurately;
secondly, the manufacturer initiates an invitation of brand channel authorization, and fully describes the qualification requirements and the equity guarantee description of the agent;
thirdly, the agent merchant offers and negotiates a cooperation scheme with the manufacturer, and then an authorized electronic contract is signed on the platform;
fourthly, submitting two shop applications of a brand special shop and a brand authorization shop to the platform by the agent, and formally taking the brand shop into effect after the platform passes;
fifthly, releasing commodities: the commodity sources of the brand stores are that commodities are issued by a manufacturer and submitted to a brand commodity pool of an agent, the agent maintains a sales strategy, and finally the agent manages the commodities to put on shelves, put off shelves and the like;
sixthly, all commodities authorized by brands are traded on the platform and digitally managed in the whole trading process;
and seventhly, analyzing and evaluating the actual data of the follow-up business chain of the agent under the criterion of contract terms by the system, and feeding the evaluation result back to the agent and the manufacturer.
After the manufacturer and the agent complete the brand authorization work in the brand authorization module, the agent completes the brand shop opening process in the platform. And the brand authorization module stores the authorization relationship, the contract and the brand shop information in the industrial product transaction system.
The manufacturer maintains and completes the commodity type and attribute information in the commodity pool management module; the commodity pool management module distributes commodities to commodity pools of all levels of agents by calling authorization relationship information of the brand authorization module; and adding operation related information on the basis of the existing commodity information of the module by each level of agent, releasing the commodities, storing the released commodity information in a trading system, and displaying the commodity release information at the front end of the trading system.
And the trading system sets a timing task, performs relationship matching on the authorization relationship information and actual performance information of the trading execution by calling the authorization relationship information of the brand authorization module and matching with an intelligent algorithm, and stores the information in the industrial product trading system.
And the agent performance evaluation module is used for setting a timing task in the transaction system, comprehensively providing performance evaluation of the agent in the brand authorization agent business chain process by calling authorization and execution actual performance information of the transaction process supervision module and contract terms of the authorization module and combining with an agent evaluation model of the module, and pushing an evaluation result to the brand authorization module.
Strong constraint in advance, for example, if the manufacturer has defined 100-150 yuan, the section defined by the agent in the self-definition will be defined;
the constraint of the business execution through the authorized contract terms is mainly realized in the following links:
aiming at specific quantifiable constraint points in contract terms, such as sale price, sale area and the like, when an agent maintains a marketing strategy in a commodity pool management module and releases commodities, a system automatically checks, definitely violates the marketing strategy of the contract terms and does not allow the commodities to be released;
aiming at the constraint points which cannot be specifically quantified in the contract clauses, such as ensuring the service quality, maintaining the brand image and the like, the actual execution data related to the contract agreement is extracted from the transaction execution monitoring module and pushed to the agent evaluation module. And the agent is subjected to multi-degree scoring through a performance evaluation index system of the agent module, and the result is pushed to a brand authorization module so that a manufacturer can master the actual distribution situation.
After the manufacturer authorizes the agent, the rights and interests of the brand sale execution chain are mainly authorized to the agent. On the basis of guaranteeing the benefits and rights of the manufacturer, the manufacturer needs a complete set of price strategy models to support the authorized business of the manufacturer, which brings great challenges to the module. In order to solve the problem, the invention designs a complete and flexible price strategy to support the authorization service, and the specific contents are as follows: the price strategy of the invention comprises two parts: a mandatory price module and an optional price module. The necessary price strategies are respectively set from 7 dimensions of region, agent, identity label, settlement mode, 5 sections of pricing range intervals, 3 pricing strategies and ask low price, and the selectable price strategies are respectively configured according to 3 dimensions of catalog, agent level and commodity. The manufacturer can arrange and combine freely on 7 (optional) +3 (optional) models in price strategy configuration function in the authorization module to make own authorized contract price strategy. After the manufacturer submits the policy, the price policy is applied to the maintenance and supplier evaluation module of the agent operated goods.
The industrial varieties are various, including 55 types in the major category, 201 types in the middle category and 819 types in the leaf category. Different kinds of goods vary greatly in terms of operating policies, management, warehousing, transportation and acceptance criteria. The invention collects 718 opinions of experts of categories in all regions of the country, converts common unquantizable constraint points of authorized contracts into quantifiable evaluation indexes respectively, and is mainly distributed in 7 business link control points of ordering, delivering, receiving, logistics tracking, warehousing management, acceptance and settlement and the like in the transaction execution process, and 51 evaluation indexes are calculated.
The functional diagram of the brand authorization module is shown in fig. 2, firstly, a manufacturer starts brand authorization service to start a brand authorization flow, describes authorization types and article information, and explains that the conditions of an application enterprise comprise information such as qualification documents, financial states, enterprise scale and the like; secondly, the enterprises applying for the agency submit the capital materials according to the requirements; thirdly, the manufacturer and the application enterprise agree on terms and cooperation of the contract and generate the electronic contract on the platform; fourthly, under the supervision of a third-party certification authority, both parties sign contracts, and a manufacturer generates an electronic entrustment authorization book; fifthly, after taking the electronic entrusting authorization book, the agent can apply for a brand authorization store or a brand private store, only the agent of one brand agent can only apply for the brand authorization store, and the agent with a plurality of brand agents can select to apply for the brand authorization store or the brand private store. And sixthly, submitting the shop application to a platform operation end, and successfully starting the shop after the operator verifies that the data is all correct.
The functional diagram of the authorization management module is shown in fig. 3, firstly, a manufacturer maintains the product types of self-operation management, the general attributes and the specific attribute information of the commodities on the basis of the platform product type management architecture, and releases the commodities on the basis of the authorization commodity type architecture; secondly, the manufacturer submits the issued commodities to the agent in a contract agreed mode; thirdly, after receiving the commodity information, the agent maintains the own price strategy, sales area and sales strategy (such as activities); fourthly, after the operation information is determined to be correct, the commodities are sold on shelves for purchasing by purchasing organizations.
Those skilled in the art will appreciate that, in addition to implementing the systems, apparatus, and various modules thereof provided by the present invention in purely computer readable program code, the same procedures can be implemented entirely by logically programming method steps such that the systems, apparatus, and various modules thereof are provided in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Therefore, the system, the device and the modules thereof provided by the present invention can be considered as a hardware component, and the modules included in the system, the device and the modules thereof for implementing various programs can also be considered as structures in the hardware component; modules for performing various functions may also be considered to be both software programs for performing the methods and structures within hardware components.
The foregoing description of specific embodiments of the present invention has been presented. It is to be understood that the present invention is not limited to the specific embodiments described above, and that various changes or modifications may be made by one skilled in the art within the scope of the appended claims without departing from the spirit of the invention. The embodiments and features of the embodiments of the present application may be combined with each other arbitrarily without conflict.
Claims (10)
1. A system for ecological remediation of a distribution channel of a manufacturer, comprising:
the commodity digitalization module: carrying out digital management on the commodities authorized for operation;
a brand authorization module: completing brand authorization based on contract terms, and storing the authorization relationship of the manufacturer and the agent, the contract and brand shop information in the industrial product transaction system;
the commodity pool management module: based on the digital management maintenance of commodities and the completion of commodity category and attribute information, distributing the commodities to commodity pools of all levels of agents by calling authorization relationship information of a brand authorization module, adding operation related information to the commodity pools of all levels of agents on the basis of the existing commodity information, and issuing the commodities when the operation related information meets contract terms;
the transaction process supervision module: the transaction system carries out relationship matching between the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the brand authorization module, and stores the information in the industrial product transaction system.
2. The system for manufacturer distribution channel ecological remediation of claim 1 further comprising:
the agent performance evaluation module: and obtaining the performance evaluation of the agent in the brand authorization agent business chain process by calling the authorization relationship information of the transaction process supervision module, the actual performance information of the transaction execution, the contract terms of the brand authorization module and the agent evaluation model in the agent performance evaluation module, and pushing the performance evaluation result to the brand authorization module.
3. The system for ecological remediation of a manufacturer distribution channel as claimed in claim 2, wherein in said agent performance evaluation module: based on the unquantizable constraint points, the transaction process supervision module selects actual execution data agreed by contracts, the agent performance evaluation module performs multi-dimensional scoring based on the selected actual execution data, and a scoring result is pushed to the brand authorization module.
4. The system for ecological remediation of a manufacturer distribution channel as claimed in claim 3, wherein said agent performance evaluation module performs multi-dimensional scoring based on selected actual performance data comprises: converting the unquantizable constraint points into quantifiable evaluation indexes, wherein the quantifiable evaluation indexes comprise business link control points including ordering, delivering, receiving, logistics tracking, warehousing management, acceptance inspection and settlement in the transaction execution process, and the preset number of evaluation indexes are set.
5. The system for ecological remediation of a manufacturer's distribution channel as claimed in claim 1, wherein in said commodity pool management module: when the commodity pool management module maintains the marketing strategy, the industrial product transaction system automatically checks whether the marketing strategy meets quantifiable constraint points in contract terms, and if not, returns the marketing strategy which violates the quantifiable constraint points in the contract terms, and does not allow the commodities to be issued; and when the two are matched, issuing the commodity.
6. The system for ecological remediation of a manufacturer's distribution channel as claimed in claim 1, wherein said contractual conditions further comprise: a manufacturer price policy model;
the manufacturer price strategy model comprises a necessary price module and an optional price module; establishing an authorized contract price strategy based on the dimension setting of the requisite price module and the arbitrary dimension setting of the selectable price module;
the requisite price module is respectively arranged from the dimensions including an area, an agent, an identity label, a settlement mode, a preset section pricing range interval, a preset seed pricing strategy and a lower price;
the selectable price module comprises dimension settings which comprise catalog, agency level and commodity.
7. A method for ecological management of distribution channels of manufacturers is characterized by comprising the following steps:
step S1: the platform management side carries out digital management on the commodities authorized for operation;
step S2: the platform manufacturer side completes brand authorization based on contract terms and stores the authorization relationship of the manufacturer and the agent, the contract and brand shop information on the platform management side;
step S3: the platform management side manages, maintains and finishes the commodity category and attribute information based on the digitization of the commodity, distributes the commodity to the commodity pool of each level of agent by calling the authorization relationship information of the platform management side, adds the operation related information on the basis of the existing commodity information in the commodity pool of each level of agent, and releases the commodity when the operation related information meets contract terms;
step S4: and the platform management side carries out relationship matching on the authorization relationship information and actual performance information of transaction execution by calling the authorization relationship information of the platform management side by using the transaction system, and stores the authorization relationship information and the actual performance information in the industrial product transaction system.
8. The method of ecological remediation of a manufacturer's distribution channel as recited in claim 7, further comprising: the platform sales side obtains the performance evaluation of the agent in the process of the brand authorization agent business chain by calling the authorization relationship information of the platform management side, actual performance information of transaction execution, contract terms and an agent evaluation model, and pushes the performance evaluation result to the platform manufacturer side;
the platform selling side is based on an unquantizable constraint point, the platform management side selects actual execution data agreed by contracts, the platform selling side performs multi-dimensional scoring based on the selected actual execution data, and a scoring result is pushed to the platform manufacturer side;
the platform sales side performs multi-dimensional scoring based on the selected actual execution data, including: converting the unquantizable constraint points into quantifiable evaluation indexes, wherein the quantifiable evaluation indexes comprise business link control points including ordering, delivering, receiving, logistics tracking, warehousing management, acceptance inspection and settlement in the transaction execution process, and the preset number of evaluation indexes are set.
9. The method of manufacturer distribution channel ecological remediation of claim 7 wherein in said platform management side: when the marketing strategy is maintained, the platform management side automatically checks whether the marketing strategy meets quantifiable constraint points in the contract terms, and when the marketing strategy does not meet the quantifiable constraint points in the contract terms, the marketing strategy which violates the quantifiable constraint points in the contract terms is returned, and the commodity is not allowed to be issued; and when the two are matched, issuing the commodity.
10. The method of ecological remediation of a manufacturer's distribution channel as recited in claim 7, wherein said contractual conditions further comprise: a manufacturer price policy model;
the manufacturer price strategy model comprises a requisite price dimension and an optional price dimension; establishing an authorized contract price strategy based on dimension setting of the necessary price and any dimension setting of the selectable price;
the necessary price dimension comprises an area, an agent, an identity label, a settlement mode, a preset section pricing range interval, a preset seed pricing strategy and a low price;
the selectable price dimensions include catalog, agent level, and merchandise.
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| CN113850464B (en) | 2023-01-17 |
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