CN113792994A - Market resource allocation method and device, electronic equipment and storage medium - Google Patents
Market resource allocation method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the application discloses a market resource allocation method, a market resource allocation device, electronic equipment and a storage medium, and the technical means of dividing market areas according to positions of dealers is adopted, so that the condition that the dealers are not in the market areas is overcome, and the rationality of market resource allocation is improved. The method in the embodiment of the application comprises the following steps: acquiring product information of a warehouse-out device, wherein the warehouse-out device refers to a product device which is distributed to a distributor from a headquarter product warehouse; determining the distribution position information of the ex-warehouse equipment according to the product information; market area division is carried out according to the distribution position information, and at least one market area is generated; adjusting the configuration information of the market resources of the ex-warehouse equipment according to the market research data of the at least one market area; allocating the market resources to the dealers in the at least one market area according to the adjusted configuration information.
Description
Technical Field
The embodiment of the application relates to the field of digital processing, in particular to a market resource allocation method, a market resource allocation device, electronic equipment and a storage medium.
Background
With the development of technology, the popularization of mobile internet and the innovation of internet of things, the demand of automobile equipment is increased dramatically, and the demand is generally distributed in different market areas around the world.
The existing market resource allocation method is based on the carrier frequency point of the network equipment, determines the radius according to the carrier frequency points of different base stations by taking the network equipment as the center of a circle, divides a region into market areas, and determines the probability that each market area is possibly allocated with market resources. And finally, determining the market areas needing to be allocated with market resources at the current moment according to the resource allocation probability of each market area, and allocating the market resources for the dealers in the market areas.
However, the area range that can be covered by the carrier frequency point of the network device is limited, which makes it difficult for some dealers not located in the market area to obtain the market resource scheduling, and reduces the rationality of the market resource allocation.
Disclosure of Invention
The application provides a market resource allocation method in a first aspect to solve the problem of rationality of market resource allocation, and the market resource allocation method comprises the following steps:
acquiring product information of a warehouse-out device, wherein the warehouse-out device refers to a product device which is distributed to a distributor from a headquarter product warehouse;
determining the distribution position information of the ex-warehouse equipment according to the product information;
market area division is carried out according to the distribution position information, and at least one market area is generated;
adjusting the configuration information of the market resources of the ex-warehouse equipment according to the market research data of the at least one market area;
allocating the market resources to the dealers in the at least one market area according to the adjusted configuration information.
Optionally, the obtaining product information of the ex-warehouse device includes:
acquiring a product identifier of the ex-warehouse equipment;
and acquiring the product information of the ex-warehouse equipment according to the product identification.
Optionally, the determining, by the product information, the distribution location information of the ex-warehouse device according to the product information includes:
determining the dealer location information of the ex-warehouse equipment according to the dealer information, wherein the dealer information comprises the dealer address information.
Optionally, the determining, by the product information, the distribution location information of the ex-warehouse device according to the product information includes:
and determining the distribution position information of the ex-warehouse equipment according to the distribution branch company information, wherein the distribution branch company information comprises distribution branch company address information.
Optionally, the dividing market regions according to the marketing location information to generate at least one market region includes:
and carrying out market region division according to the distribution position information, and a continent division rule, a country division rule and/or a administrative district division rule to generate at least one market region.
Optionally, the adjusting the configuration information of the market resources of the ex-warehouse device according to the market research data of the at least one market region includes:
retrieving market research data for the at least one market region;
generating market resource allocation probabilities for the at least one market region according to the market research data;
and adjusting the configuration information of the ex-warehouse equipment according to the market resource allocation probability, wherein the configuration information comprises a configuration free downloading period and/or a configuration renewal price.
Optionally, the allocating the market resource to the dealer in the at least one market area according to the adjusted configuration information includes:
determining a priority of the dealer for the at least one market area;
and distributing the market resources for the dealers according to the adjusted configuration information and the priority order.
A second aspect of the present application provides a market resource allocation apparatus, including:
an acquisition unit configured to acquire product information of a device already delivered from a home location, the device being a product device that has been distributed to a dealer from a headquarters product warehouse;
a determining unit configured to determine distribution location information of the ex-warehouse device according to the product information;
the dividing unit is used for dividing market areas according to the distribution position information to generate at least one market area;
the adjusting unit is used for adjusting the configuration information of the market resources according to the market research data of the at least one market area;
an allocating unit, configured to allocate the market resource to the dealer in the at least one market area according to the adjusted configuration information.
Optionally, the obtaining unit includes:
the first acquisition module is used for acquiring the product identification of the ex-warehouse equipment;
and the second acquisition module is used for acquiring the product information of the ex-warehouse equipment according to the product identification.
Optionally, the product information includes dealer information, and the determining unit includes:
the first determining module is used for determining the dealer position information of the ex-warehouse equipment according to the dealer information, and the dealer information comprises dealer address information.
Optionally, the product information includes distribution affiliate information of sales registration, and the determining unit includes:
and the second determining module is used for determining the distribution position information of the ex-warehouse equipment according to the distribution branch information, wherein the distribution branch information comprises the distribution branch address information.
Optionally, the dividing unit includes:
and the dividing module is used for dividing market areas according to the distribution position information, and the continent dividing rule, the country dividing rule and/or the administrative district dividing rule to generate at least one market area.
Optionally, the adjusting unit includes:
the retrieval module is used for retrieving market research data of at least one market area;
the generation module is used for generating market resource distribution probability for at least one market area according to the market research data;
and the adjusting module is used for adjusting the configuration information of the ex-warehouse equipment according to the market resource distribution probability, wherein the configuration information comprises a configuration free downloading time limit and/or a configuration renewal price.
Optionally, the distribution unit includes:
a third determining module for determining a priority of a dealer of at least one market area;
and the distribution module is used for distributing market resources for the dealers according to the adjusted configuration information and the priority order.
A third aspect of the present application provides an electronic device, comprising:
the device comprises a processor, a memory, an input and output unit and a bus;
the processor is connected with the memory, the input and output unit and the bus;
the memory holds a program that is called by the processor to perform any of the alternative market resource allocation methods as described in the first aspect and the first aspect.
A fourth aspect of the present application provides a computer readable storage medium having a program stored thereon, the program, when executed on a computer, performing the method of any of the alternative market resource allocation methods of the first aspect and the first aspect.
According to the technical scheme, the embodiment of the application has the following advantages:
the product information of the ex-warehouse device, which is the product device that has been distributed to the dealer from the headquarter product warehouse, is acquired first, and the product information is the information set generated by the ex-warehouse device during the production, manufacturing, and selling processes. And then, determining the distribution position information of the ex-warehouse equipment according to the product information, and dividing market areas according to the distribution position information to generate at least one market area. And adjusting the configuration information of the market resources according to the market research data of at least one market area, and after the areas are divided, analyzing according to the market research data of each market area again to adjust the configuration information of the market resources of the ex-warehouse equipment. And finally, distributing market resources to the dealers in at least one market area according to the adjusted configuration information, and starting to distribute the market resources to the dealers in the market area after the configuration information of the new market resources is generated. Because the technical means of dividing the market area according to the position of the dealer is adopted, the condition that the dealer is not in the market area is overcome, and the rationality of market resource allocation is improved. Secondly, market resources are distributed according to the market research data updated in real time, so that market areas with high economic benefits are distributed with more market resources, and the market resources are distributed more reasonably.
Drawings
FIG. 1 is a schematic diagram of an embodiment of a market resource allocation method according to the present application;
FIG. 2 is a schematic diagram of another embodiment of the market resource allocation method of the present application;
FIG. 3 is a schematic diagram of another embodiment of the market resource allocation method of the present application;
FIG. 4 is a schematic diagram of an embodiment of a market resource allocation apparatus according to the present application;
FIG. 5 is a schematic diagram of another embodiment of the market resource allocation apparatus of the present application;
fig. 6 is a schematic diagram of an embodiment of an electronic device of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It should also be understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to" determining "or" in response to detecting ". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
Furthermore, in the description of the present application and the appended claims, the terms "first," "second," "third," and the like are used for distinguishing between descriptions and not necessarily for describing or implying relative importance.
Reference throughout this specification to "one embodiment" or "some embodiments," or the like, means that a particular feature, structure, or characteristic described in connection with the embodiment is included in one or more embodiments of the present application. Thus, appearances of the phrases "in one embodiment," "in some embodiments," "in other embodiments," or the like, in various places throughout this specification are not necessarily all referring to the same embodiment, but rather "one or more but not all embodiments" unless specifically stated otherwise. The terms "comprising," "including," "having," and variations thereof mean "including, but not limited to," unless expressly specified otherwise.
In the prior art, in the process of allocating market resources, a carrier frequency point of a network device is generally used as a basis, the network device is used as a center of a circle, the radius is determined according to the carrier frequency points of different base stations, a region is divided into market regions, and the probability that each market region may be allocated with market resources is determined. And finally, determining a target area needing to be allocated with market resources at the current moment according to the resource allocation probability of each market area, and allocating the market resources for the dealers in the target area. However, the area range that can be covered by the carrier frequency point of the network device is limited, which makes it difficult for some dealers not located in the market area to obtain resource scheduling, and reduces the rationality of market resource allocation.
Based on the above, the application provides a market resource allocation method, a market resource allocation device, an electronic device and a storage medium, which are used for dividing market areas of dealers according to product information of ex-warehouse equipment, adjusting configuration information of market resources of ex-warehouse equipment according to market research data, dividing the market areas according to positions of the dealers, reducing the situation that the dealers are not in the market areas, and improving the rationality of market resource allocation.
The technical solutions in the present application will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present application, and it is obvious that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The method of the present application may be applied to a server, a device, a terminal, or other devices with logic processing capability, and the present application is not limited thereto. For convenience of description, the following description will be given taking the execution body as an example.
Referring to fig. 1, the present application provides an embodiment of a method for allocating market resources, including:
101. product information of a warehouse-out device, which is a product device that has been distributed to a dealer by a headquarter product warehouse, is acquired.
The terminal acquires product information of a warehoused device through various channels, the warehoused device refers to a product device which is distributed to a distributor from a headquarter product warehouse, and the product information represents an information set generated by the warehoused device in the production, manufacturing and selling processes. In this embodiment, most of the ex-warehouse devices are automobile diagnosis devices, corresponding data records are registered in the processes of production, use, sale, delivery, damage maintenance and the like of each automobile diagnosis device, and manufacturers integrate the data records into product information of the automobile diagnosis device.
The product information in this embodiment includes distribution information and configuration information, the distribution information includes sales registration company information, distributor information, and sales operation time information, and mainly records sales of the automobile diagnostic device by the distributor. The configuration information comprises configuration name information, configuration coding information, configuration software information, configuration free download period and configuration renewal price. The configuration information mainly refers to product configuration data of the automobile diagnosis product used by the dealer, and determines time authority, price authority and the like of the product sold and used by the dealer.
102. And determining the distribution position information of the ex-warehouse equipment according to the product information.
And the terminal determines the distribution position information of the ex-warehouse equipment according to the product information. When each ex-warehouse device or each batch of ex-warehouse devices are exported to a dealer, the ex-warehouse registration is required to be carried out, a plurality of information of the corresponding dealer are recorded, and the plurality of information of the dealer has the information of the distribution position.
The dealership position information indicates a place where the dealership the automobile diagnosis device (ex-warehouse device), and the dealership can only carry out the dealership activities such as selling, using and software downloading of the automobile diagnosis device in the corresponding responsible area of the place.
103. And carrying out market area division according to the distribution position information to generate at least one market area.
After the terminal determines the distribution position information of the ex-warehouse equipment, the terminal needs to divide market areas according to the distribution position information to generate at least one market area, so that a corresponding market area is generated for each dealer, dealers outside the market area are reduced, and the rationality of market resource allocation is improved.
104. And adjusting the configuration information of the market resources of the ex-warehouse equipment according to the market research data of at least one market area.
After the terminal completes the market area division of the dealer, the terminal needs to adjust the configuration information of the market resources according to the market research data of at least one market area.
The configuration information comprises configuration name information, configuration coding information, configuration software information, configuration free download period and configuration renewal price. The configuration information is mainly product configuration data of the dealer using the exported device, and mainly determines time authority, price authority and the like of the dealer selling and using the device.
Specifically, after the market areas are divided, the terminal determines the marketing benefit of each market area according to the market research data of each market area, so as to adjust more market resources for the dealers in the market areas with good marketing benefit, thereby achieving the final purpose of increasing the marketing benefit.
For example: currently, a dealer a purchases a batch of automobile diagnosis devices from a headquarter product library, and in configuration information of the automobile diagnosis devices, configuration software information indicates vehicle type diagnosis software which can be downloaded from a device built-in software mall, and 20 vehicle types are available for downloading according to a predetermined convention. The free download time limit is configured to be a time limit which is appointed by headquarters in advance and is used for providing a distributor with free download of some specific software, and the distributor can continue to download and use the software only by paying when the free download time limit is expired. The configuration renewal price represents a price at which the headquarters provided the software that the device can download to the dealer, i.e., a price at which the configuration of the software was paid. When the terminal determines that the economic benefit of the dealer is higher than expected according to the market research data, the headquarters can adjust a plurality of items in the configuration information for the dealer, and can increase the free downloading period of the paid software, or reduce the price of the paid software, or purchase the paid software at the same price to increase the service life.
105. And distributing market resources to the dealers in the at least one market area according to the adjusted configuration information.
And after the terminal finishes the adjustment of the market resource configuration, the terminal distributes the market resources to the dealers in at least one market area according to the adjusted configuration information. After the terminal adjusts the configuration information, it is sent to the dealer according to the adjusted configuration information, and the dealer is allocated with the configuration information, the market resources including the physical automobile diagnostic equipment, as well as price resources, promotion resources, time limit resources, and the like.
This example is illustrated below:
the terminal first acquires product information of a certain type of automobile diagnostic equipment (ex-warehouse equipment), and determines a sales use position of the automobile diagnostic equipment distributed to a dealer. The market area is divided according to the sales use positions, and the market area of each dealer is divided. The total profit data in each market area is determined as market research data, and the market resources given to the dealers by the automobile diagnosis device are adjusted according to the information. The dealer a has the highest economic benefit, and then the dealer a is subjected to configuration information adjustment, so that market resources such as longer service life increase, price reduction, renewal price reduction and the like are provided, and when the dealer a needs to purchase the automobile diagnosis device again, the dealer a is preferentially supplied. And performing data adjustment on the configuration information of the other dealers according to the mode so as to perform distribution adjustment of market resources.
In the method of the present embodiment, first, the terminal acquires product information of a warehoused device, which is a product device that has been distributed to a dealer from a headquarters product warehouse, the product information being a set of information generated by the warehoused device during manufacturing and selling. Then, the terminal determines the distribution position information of the ex-warehouse equipment according to the product information, and performs market area division according to the distribution position information to generate at least one market area. The terminal adjusts the configuration information of the market resources according to the market research data of at least one market area, and after the areas are divided, the terminal needs to analyze according to the market research data of each market area again so as to adjust the configuration information of the market resources of the ex-warehouse equipment. And finally, the terminal distributes market resources to the dealers in at least one market area according to the adjusted configuration information, and after the configuration information of the new market resources is generated, the terminal starts to distribute the market resources to the dealers in the market area. Because the technical means of dividing the market area according to the position of the dealer is adopted, the condition that the dealer is not in the market area is overcome, and the rationality of market resource allocation is improved.
Secondly, market resources are distributed according to the market research data updated in real time, so that market areas with high economic benefits are distributed with more market resources, and the market resources are distributed more reasonably.
In the above-described embodiments, there are various ways of determining the dealership location information of the ex-warehouse device based on the product information, which will be described in detail below.
Referring to fig. 2, the present application provides another embodiment of a method for allocating market resources, including:
201. and acquiring the product identification of the ex-warehouse equipment.
The terminal acquires the product identification of the ex-warehouse equipment, the product identification is exclusive identity identification information of each ex-warehouse equipment, and the terminal can trace the information of the production process information, the ex-warehouse record, the use place and the like of the ex-warehouse equipment only by acquiring the corresponding product identification.
In addition, in the using process of the ex-warehouse equipment, the generated data can be uploaded to the storage position of the product identifier corresponding to the internet of things of the equipment, for example: when the ex-warehouse equipment downloads the internal software, the terminal records the IP address of the software downloading request, determines whether the IP address corresponds to a distribution area signed by a distributor, if the ex-warehouse equipment is sold by the distributor to an area outside the signed distribution area, the terminal cannot pass the operation of the software downloading, records the condition of the software downloading failure, and uploads the condition to a storage position corresponding to the product identifier of the ex-warehouse equipment of the equipment internet of things.
When the relevant user needs to inquire the information of the equipment which is delivered from the warehouse, the product identification can be directly obtained on the equipment internet of things for scanning. The specific product identifier may be a unique product serial number, or may be a product two-dimensional code, a product barcode, or the like, which is not limited herein.
202. And acquiring the product information of the ex-warehouse equipment according to the product identification.
The terminal obtains the product information of the ex-warehouse equipment according to the product identification, the product identification is the ID card of the ex-warehouse equipment, and the exclusive ID identification information of each ex-warehouse equipment. Wherein the product information includes dealer information.
203. And determining the dealer position information of the ex-warehouse equipment according to the dealer information, wherein the dealer information comprises dealer address information.
The terminal determines the dealer position information of the ex-warehouse device according to the dealer information, wherein the dealer information comprises dealer address information. Specifically, after acquiring product information of the taken-out device, the terminal calls dealer information therein, determines a dealer corresponding to the taken-out device from the dealer information, and determines dealer address information recorded by the dealer at the time of registration in the dealer information, taking this position as the dealer position information.
For example: when the terminal is taken out of the automobile diagnosis device, the product identification is scanned, the product information of the automobile diagnosis device is determined, the dealer information in the product information is specifically determined, the dealer A of the automobile diagnosis device or the batch of automobile diagnosis devices is determined, and when the dealer A registers the information, information such as the name of the dealer, the address information of the dealer and the number of dealerships needs to be filled in, so that the address information of the dealer can be determined to be the position information of the dealer.
204. And carrying out market region division according to the distribution position information, and a continent division rule, a country division rule and/or a administrative district division rule to generate at least one market region.
After the terminal determines the distribution location information, the terminal may perform market region division according to the distribution location information, and a continent division rule, a country division rule, and/or a administrative district division rule, to generate at least one market region.
The terminal can perform area generation according to the place of the business registered by the dealer, and can divide the market area which is specially distributed for each dealer according to the latest distribution position information. The terminal can also determine the positions of all stores of each dealer according to the information of the dealership positions, and then divide the market areas of the dealerships according to the positions of the stores. The following description is given by way of example.
For example: the terminal determines the serial number (product identification) of a certain automobile diagnosis device (ex-warehouse device), traces back to corresponding product information, determines an address of Paris as a selling position from dealer information in the product information, the dealer is divided into Europe by the terminal according to continent division rules, the dealer is divided into France according to country division rules, and the dealer is further divided into Paris according to administrative district division rules. Different dealers divide market areas by the above method.
The division may be performed according to other more specific rules besides the above more specific continents division rule, country division rule and/or administrative district division rule, and since there is a difference in the city division methods used in different countries, the division may be performed according to different rules for defining cities according to different countries, which is not limited herein.
205. Market research data for at least one market region is retrieved.
The terminal calls the market research data of at least one market area, can be market research performed in the market areas by a dealer of each market area, and can also upload the market research data of each market area to the equipment internet of things for storage in a network market research mode, so that the terminal is convenient to use.
Specifically, a reasonable and effective market resource scheme can be formulated according to the current situation of each market region in the world, such as corresponding promotion strategies specified by different countries according to the currency differences, economic conditions, competitors and the like.
206. Generating a market resource allocation probability for the at least one market region based on the market research data.
The terminal generates market resource distribution probability for at least one market area according to the market research data, wherein the market resource distribution probability is that market conditions of the ex-warehouse equipment in each market area are analyzed according to the market research data, economic benefits and the like which can be generated by the ex-warehouse equipment are analyzed, and whether market resources need to be provided for the market area or not is comprehensively obtained, namely the market resource distribution probability. This market resource allocation probability may include the allocation probability of many market resources, such as appropriately adjusting prices, promotional prices, usage time limits, and allocation device priorities for the dealers in this market area.
For example: according to the market research data analysis of each continent, only the ratio of the economic benefit to the total benefit of each continent is compared, and the market resource allocation probability of each continent is generated according to the ratio, wherein the market resource allocation probability of each continent is in direct proportion to the economic benefit.
The above examples only provide examples of generating the market resource allocation probability with economic efficiency, and actually, the generation examples of the market resource allocation probability need to be determined by various information in market research data. After the market resource allocation probability of the continents is calculated, the market resource allocation probability of the countries and the market resource allocation probability of the administrative districts can be further calculated, so that the market resources are gradually allocated downwards.
207. And adjusting the configuration information of the ex-warehouse equipment according to the market resource allocation probability, wherein the configuration information comprises a configuration free downloading period and/or a configuration renewal price.
After the terminal generates the market resource allocation probability for at least one market region according to the market research data, the terminal also needs to adjust the configuration information of the ex-warehouse equipment according to the market resource allocation probability in order to reasonably allocate the existing market resources, so that the terminal can allocate the market resources to each dealer according to the configuration information of the market resources. And according to the market resource distribution probability, properly adjusting and configuring the free downloading period, the renewal price, the distribution equipment priority and the like for the corresponding dealers of the market area. Wherein, the configured renewal price includes a price and a promotion price.
208. The priority of the dealers of at least one market area is determined.
Because the terminal needs to continuously distribute market resources downwards, and a plurality of dealers are possible in the market area of the same layer, the market resources need to be distributed again, the terminal can determine the priority of the dealers in at least one market area, the market resources are distributed according to the priority sequence, and the economic benefit is more reasonably expanded.
209. And distributing market resources for the dealers according to the adjusted configuration information and the priority order.
The terminal allocates market resources to the dealer according to the adjusted configuration information and the priority order, and the market resources can be allocated according to the dealer year, the generated economic benefit or the dealer grade and other priorities of the dealer.
This example is illustrated below:
the terminal acquires the serial number of each ex-warehouse device through the device Internet of things, integrates product information through the serial number, and determines the distribution address of the distributor through distributor information in the product information of the ex-warehouse device. Through the mode, the positions of dealers in various regions around the world are determined. The terminal divides market areas for each dealer and generates at least one market area. And the terminal acquires market research data of each market area through the Internet of things of the equipment. And the terminal calculates the income amount of each region according to the market research data, calculates the market resource distribution probability according to the income amount, and then adjusts the configuration information of the market resource of each dealer according to the market resource distribution probability. And finally, allocating market resources according to the distribution level and the configuration information of each distributor in the market area.
In the method of the embodiment, the terminal acquires the product identifier of the exported device, and then acquires the product information of the exported device according to the product identifier, wherein the exported device refers to the product device distributed to the distributor from the headquarter product library, and the product information is the information set generated by the exported device in the production, manufacturing and selling processes. Then, the terminal determines the distribution location information of the ex-warehouse device according to the distributor information in the product information. And the terminal divides market regions according to the distribution position information, the continent division rule, the country division rule and/or the administrative district division rule to generate at least one market region. The terminal retrieves market research data of market regions, generates market resource distribution probability for each market region according to the market research data, and finally uniformly adjusts configuration information of the ex-warehouse equipment according to the market resource distribution probability, wherein the configuration information comprises configuration free download duration and/or configuration renewal price. After the areas are divided, the terminal needs to analyze again according to the market research data of each market area to adjust the configuration information of the market resources of the ex-warehouse equipment. And finally, the terminal determines the priority of the dealers in at least one market area, distributes market resources to the dealers in at least one market area according to the adjusted configuration information and the priority sequence, and starts to distribute the market resources to the dealers in the market area after the configuration information of the new market resources is generated. Firstly, the technical means of dividing the market area according to the position of the dealer is adopted, so that the condition that the dealer is not in the market area is overcome, and the rationality of market resource allocation is improved.
Secondly, market resources are distributed according to the market research data updated in real time, so that market areas with high economic benefits are distributed with more market resources, and the market resources are distributed more reasonably.
In addition, in this embodiment, the terminal acquires the product information of the ex-warehouse device according to the product identifier, and traces all product information according to a certain item of product information, thereby increasing the efficiency of querying the information of the ex-warehouse device.
Secondly, the information of the distribution positions is determined through the information of the distributors, so that the market areas can be rapidly divided according to the data filled by the distributors, and the efficiency of the whole resource distribution process is improved.
Secondly, when more market resources are obtained in the market area, the market resources are required to be distributed according to the priority of each dealer, and the rationality of market resource distribution is further improved.
Referring to fig. 3, the present application provides another embodiment of a method for allocating market resources, including:
301. and acquiring the product identification of the ex-warehouse equipment.
302. And acquiring the product information of the ex-warehouse equipment according to the product identification. Wherein the product information includes distribution affiliate information.
303. And determining the distribution position information of the ex-warehouse equipment according to the distribution branch information, wherein the distribution branch information comprises the address information of the distribution branch.
The terminal determines the distribution position information of the ex-warehouse device according to the distribution branch information, wherein the distribution branch information comprises the distribution branch address information. Specifically, after the terminal acquires the product information of the ex-warehouse device, the terminal calls the information of the distribution branch company therein, and determines at least one company address (distribution branch company address information) for use and sale of a distributor corresponding to the ex-warehouse device through the information of the distribution branch company. Since there may be more than one business place of the dealer, the terminal can determine the location of the business place owned by the dealer as the distribution location information by distributing the address information of the branch company.
For example: when the terminal is taken out of the automobile diagnosis device, the product identification is scanned, the product information of the automobile diagnosis device is determined, the information of the distribution branch company in the product information is specifically determined, the 6 shops (operation places) owned by the distributor or the distributors of the automobile diagnosis device are determined to be in one country, and the 6 operation places are used as the distribution position information of the distributor.
The distribution affiliate information can be more accurately analyzed and the market areas of the distributors can be divided, compared to the distributor address information.
304. And carrying out market region division according to the distribution position information, and a continent division rule, a country division rule and/or a administrative district division rule to generate at least one market region.
305. Market research data for at least one market region is retrieved.
306. Generating a market resource allocation probability for the at least one market region based on the market research data.
307. And adjusting the configuration information of the ex-warehouse equipment according to the market resource allocation probability, wherein the configuration information comprises a configuration free downloading period and/or a configuration renewal price.
308. The priority of the dealers of at least one market area is determined.
309. And distributing market resources for the dealers according to the adjusted configuration information and the priority order.
In the method of the embodiment, the terminal acquires the product identifier of the exported device, and then acquires the product information of the exported device according to the product identifier, wherein the exported device refers to the product device distributed to the distributor from the headquarter product library, and the product information is the information set generated by the exported device in the production, manufacturing and selling processes. Then, the terminal determines the distribution location information of the ex-warehouse device according to the distribution branch information in the product information. And the terminal divides market regions according to the distribution position information, the continent division rule, the country division rule and/or the administrative district division rule to generate at least one market region. The terminal retrieves market research data of market regions, generates market resource distribution probability for each market region according to the market research data, and finally uniformly adjusts configuration information of the ex-warehouse equipment according to the market resource distribution probability, wherein the configuration information comprises configuration free download duration and/or configuration renewal price. After the areas are divided, the terminal needs to analyze again according to the market research data of each market area to adjust the configuration information of the market resources of the ex-warehouse equipment. And finally, the terminal determines the priority of the dealers in at least one market area, distributes market resources to the dealers in at least one market area according to the adjusted configuration information and the sequence of the priority, and starts to distribute the market resources to the dealers in the market area after the configuration information of the new market resources is generated. Firstly, the technical means of dividing the market area according to the position of the dealer is adopted, so that the condition that the dealer is not in the market area is overcome, and the rationality of market resource allocation is improved.
Secondly, market resources are distributed according to the market research data updated in real time, so that market areas with high economic benefits are distributed with more market resources, and the market resources are distributed more reasonably.
In addition, in this embodiment, the terminal acquires the product information of the ex-warehouse device according to the product identifier, and traces all product information according to a certain item of product information, thereby increasing the efficiency of querying the information of the ex-warehouse device.
Secondly, when more market resources are obtained in the market area, the market resources are required to be distributed according to the priority of each dealer, and the rationality of market resource distribution is further improved.
Secondly, the distribution position information is determined through the distribution branch information, and the specific distribution position of the distributor can be accurately determined.
Referring to fig. 4, the present application provides another embodiment of a market resource allocation apparatus, including:
an acquisition unit 401 acquires product information of a device already delivered from a stock, which is a product device that has been distributed to a dealer from a headquarters product library.
A determining unit 402, configured to determine the distribution location information of the ex-warehouse device according to the product information.
A dividing unit 403, configured to perform market region division according to the marketing location information, and generate at least one market region.
An adjusting unit 404, configured to adjust configuration information of the market resources according to the market research data of at least one market region.
An allocating unit 405, configured to allocate market resources to a dealer in at least one market area according to the adjusted configuration information.
In the method of the present embodiment, first, product information of a device that has been taken out of stock, which is a product device that has been distributed to a dealer from a headquarters product library, is acquired by the acquisition unit 401, and the product information is a set of information generated by the device that has been taken out of stock during production, manufacturing, and sales. Then, the determination unit 402 determines the distribution location information of the ex-warehouse device from the product information, and performs market area division from the distribution location information by the division unit 403, generating at least one market area. The adjusting unit 404 adjusts the configuration information of the market resources according to the market research data of at least one market area, and after the areas are divided, the adjusting unit 404 needs to analyze the market research data of each market area again to adjust the configuration information of the market resources of the ex-warehouse devices. Finally, the allocating unit 405 allocates market resources to the dealers in at least one market area according to the adjusted configuration information, and after the configuration information of the new market resources is generated, the allocating unit 405 starts allocating market resources to the dealers in the market area. Because the technical means of dividing the market area according to the position of the dealer is adopted, the condition that the dealer is not in the market area is overcome, and the rationality of market resource allocation is improved.
Secondly, market resources are distributed according to the market research data updated in real time, so that market areas with high economic benefits are distributed with more market resources, and the market resources are distributed more reasonably.
Referring to fig. 5, the present application provides another embodiment of a market resource allocation apparatus, including:
an acquisition unit 501 acquires product information of a device that has been taken out of stock, which is a product device that has been distributed to a dealer from a headquarters product library.
Optionally, the obtaining unit 501 includes:
the first obtaining module 5011 is configured to obtain a product identifier of a device that has been delivered from a warehouse;
the second obtaining module 5012 is configured to obtain product information of the ex-warehouse device according to the product identifier.
A determining unit 502 for determining the distribution location information of the ex-warehouse device according to the product information.
Optionally, the product information includes dealer information, and the determining unit 502 includes:
a first determining module 5021, configured to determine the dealer location information of the ex-warehouse device according to the dealer information, where the dealer information includes dealer address information.
Optionally, the product information includes information of a distribution affiliate registered for sale, and the determining unit 502 includes:
a second determining module 5022, configured to determine the distribution location information of the ex-warehouse device according to the distribution branch information, where the distribution branch information includes distribution branch address information.
A dividing unit 503, configured to perform market region division according to the marketing location information, and generate at least one market region.
Optionally, the dividing unit 503 includes:
the dividing module 5031 is configured to divide market areas according to the distribution location information, and the continent division rule, the country division rule, and/or the administrative district division rule, so as to generate at least one market area.
An adjusting unit 504 is configured to adjust the configuration information of the market resources according to the market research data of at least one market region.
Optionally, the adjusting unit 504 includes:
a retrieving module 5041, configured to retrieve market research data of at least one market area;
a generating module 5042, configured to generate a market resource allocation probability for at least one market region according to market research data;
an adjusting module 5043, configured to adjust configuration information of the exported device according to the market resource allocation probability, where the configuration information includes a configuration free download duration and/or a configuration renewal price.
An allocating unit 505, configured to allocate market resources to a dealer in at least one market area according to the adjusted configuration information.
Optionally, the allocating unit 505 includes:
a third determination module 5051 for determining a priority of a dealer of at least one market area;
an allocating module 5052 is configured to allocate market resources to the dealer according to the adjusted configuration information and the priority order.
In the method of the embodiment, first, the first acquiring module 5011 acquires the product identifier of the ex-warehouse device, and the second acquiring module 5012 acquires the product information of the ex-warehouse device according to the product identifier, wherein the ex-warehouse device refers to the product device which has been distributed to the dealer from the headquarter product warehouse, and the product information is the information set generated by the ex-warehouse device in the manufacturing and selling processes. Then, the first determination module 5021 determines the dealership location information of the ex-warehouse device according to the dealer information, which includes dealer address information. Alternatively, the second determination module 5022 determines the distribution location information of the ex-warehouse device according to the distribution branch information in the product information. The division module 5031 performs market region division according to the distribution location information, and a continent division rule, a country division rule, and/or a administrative district division rule to generate at least one market region. The retrieving module 5041 retrieves market research data of market regions, the generating module 5042 generates a market resource allocation probability for each market region according to the market research data, and the adjusting module 5043 adjusts configuration information of the exported devices according to the market resource allocation probability, wherein the configuration information includes a configuration free download duration and/or a configuration renewal price. After the areas are divided, analysis needs to be performed again according to market research data of each market area to adjust configuration information of market resources of the ex-warehouse equipment. Finally, after the third determination module 5051 determines the priority of the distributors of at least one market region, the allocation module 5052 allocates market resources to the distributors in the at least one market region according to the adjusted configuration information and the order of the priority, and after the configuration information of the new market resources is generated, the terminal starts allocating market resources to the distributors in the market region. Firstly, the technical means of dividing the market area according to the position of the dealer is adopted, so that the condition that the dealer is not in the market area is overcome, and the rationality of market resource allocation is improved.
Secondly, market resources are distributed according to the market research data updated in real time, so that market areas with high economic benefits are distributed with more market resources, and the market resources are distributed more reasonably.
In addition, in this embodiment, the terminal acquires the product information of the ex-warehouse device according to the product identifier, and traces all product information according to a certain item of product information, thereby increasing the efficiency of querying the information of the ex-warehouse device.
Secondly, when more market resources are obtained in the market area, the market resources are required to be distributed according to the priority of each dealer, and the rationality of market resource distribution is further improved.
Secondly, when more market resources are obtained in the market area, the market resources are required to be distributed according to the priority of each dealer, and the rationality of market resource distribution is further improved.
Secondly, the distribution position information is determined through the distribution branch information, and the specific distribution position of the distributor can be accurately determined.
Referring to fig. 6, a fourth aspect of the present application provides an electronic device, including:
a processor 601, a memory 602, an input-output unit 603, and a bus 604.
The processor 601 is connected to a memory 602, an input-output unit 603, and a bus 604.
The memory 601 holds a program that the processor 601 calls to perform the market resource allocation method as in fig. 1 to 3.
A sixth aspect of the present application provides a computer-readable storage medium having a program stored thereon, the program, when executed on a computer, performing a market resource allocation method as in fig. 1 to 3.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and the like.
Claims (10)
1. A method for allocating market resources, comprising:
acquiring product information of a warehouse-out device, wherein the warehouse-out device refers to a product device which is distributed to a distributor from a headquarter product warehouse;
determining the distribution position information of the ex-warehouse equipment according to the product information;
market area division is carried out according to the distribution position information, and at least one market area is generated;
adjusting the configuration information of the market resources of the ex-warehouse equipment according to the market research data of the at least one market area;
allocating the market resources to the dealers in the at least one market area according to the adjusted configuration information.
2. The method of claim 1, wherein the obtaining product information of the ex-warehouse device comprises:
acquiring a product identifier of the ex-warehouse equipment;
and acquiring the product information of the ex-warehouse equipment according to the product identification.
3. The method of claim 1, wherein the product information includes dealer information, and wherein determining the dealership location information for the ex-warehouse device from the product information comprises:
determining the dealer location information of the ex-warehouse equipment according to the dealer information, wherein the dealer information comprises the dealer address information.
4. The method of claim 1, wherein the product information includes sales registered distribution affiliate information, and the determining the distribution location information of the ex-warehouse device from the product information includes:
and determining the distribution position information of the ex-warehouse equipment according to the distribution branch company information, wherein the distribution branch company information comprises distribution branch company address information.
5. The method of claim 1, wherein the market area division according to the dealership location information to generate at least one market area comprises:
and carrying out market region division according to the distribution position information, and a continent division rule, a country division rule and/or a administrative district division rule to generate at least one market region.
6. The method according to any one of claims 1 to 5, wherein said adjusting configuration information of market resources of said ex-warehouse devices according to market research data of said at least one market area comprises:
retrieving market research data for the at least one market region;
generating market resource allocation probabilities for the at least one market region according to the market research data;
and adjusting the configuration information of the ex-warehouse equipment according to the market resource allocation probability, wherein the configuration information comprises a configuration free downloading period and/or a configuration renewal price.
7. The method of claim 1, wherein the allocating the market resources to the dealers in the at least one market area according to the adjusted configuration information comprises:
determining a priority of the dealer for the at least one market area;
and distributing the market resources for the dealers according to the adjusted configuration information and the priority order.
8. A market resource allocation apparatus, comprising:
an acquisition unit configured to acquire product information of a device already delivered from a home location, the device being a product device that has been distributed to a dealer from a headquarters product warehouse;
a determining unit configured to determine distribution location information of the ex-warehouse device according to the product information;
the dividing unit is used for dividing market areas according to the distribution position information to generate at least one market area;
the adjusting unit is used for adjusting the configuration information of the market resources of the ex-warehouse equipment according to the market research data of the at least one market area;
an allocating unit, configured to allocate the market resource to the dealer in the at least one market area according to the adjusted configuration information.
9. An electronic device, comprising:
the device comprises a processor, a memory, an input and output unit and a bus;
the processor is connected with the memory, the input and output unit and the bus;
the memory holds a program that the processor calls to perform the market resource allocation method of any one of claims 1 to 7.
10. A computer-readable storage medium having a program stored thereon, the program, when executed on a computer, performing the market resource allocation method of any one of claims 1 to 7.
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| CN202110981376.5A CN113792994A (en) | 2021-08-25 | 2021-08-25 | Market resource allocation method and device, electronic equipment and storage medium |
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