CN113781122B - Advertisement putting method, device, equipment and storage medium - Google Patents
Advertisement putting method, device, equipment and storage medium Download PDFInfo
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- CN113781122B CN113781122B CN202111077612.7A CN202111077612A CN113781122B CN 113781122 B CN113781122 B CN 113781122B CN 202111077612 A CN202111077612 A CN 202111077612A CN 113781122 B CN113781122 B CN 113781122B
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Abstract
The invention discloses an advertisement putting method, an advertisement putting device, advertisement putting equipment and a storage medium. The method comprises the following steps: putting corresponding target movie and television resources for target crowd; acquiring feedback information of target crowd on target movie and television resources; crowd division is carried out on the target crowd according to the feedback information and a preset interaction strategy, and crowd division results are obtained; and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information. According to the crowd dividing method and device, crowd dividing is carried out on the target crowd according to feedback information of the target crowd on the target movie resource and a preset interaction strategy, so that crowd dividing results are obtained; according to the crowd depth information, the crowd depth information corresponding to the target crowd is obtained according to the crowd division result, and then advertisement delivery is carried out according to the crowd depth information.
Description
Technical Field
The present invention relates to the field of digital marketing technologies, and in particular, to a method, an apparatus, a device, and a storage medium for delivering advertisements.
Background
The lane is too deep, the bouquet of the wine cannot be dispersed, the wine is very popular with the millennium, the berry is not very popular, the millennium is afraid of being only polluted by the hands of the slave, and the millennium is not called by the millennium. Since it is not encountered, that me would ask. This is the original purpose of advertisement, and one layer of meaning of advertisement delivery: advertising. Advertising what i have, with the means that a person is hooked. The conventional advertisement delivery adopts a principle of comprehensive delivery, namely, advertisements are directly delivered to all users, and the comprehensive delivery mode is easy to cause the objection of the users along with the increasing types and the increasing quantity of the advertisements, and the conversion rate of the advertisements is not high.
The foregoing is provided merely for the purpose of facilitating understanding of the technical solutions of the present invention and is not intended to represent an admission that the foregoing is prior art.
Disclosure of Invention
The invention mainly aims to provide an advertisement putting method, an advertisement putting device, advertisement putting equipment and a storage medium, and aims to solve the technical problem that the advertisement putting conversion rate is not high in the prior art.
In order to achieve the above object, the present invention provides an advertisement delivery method, which includes the following steps:
putting corresponding target movie and television resources for target crowd;
acquiring feedback information of the target crowd on the target film and television resource;
according to the feedback information and a preset interaction strategy, carrying out crowd division on the target crowd to obtain crowd division results;
and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information.
Optionally, the crowd dividing result comprises a pre-cognition crowd, a cognition crowd and a favorite crowd;
the step of crowd dividing the target crowd according to the feedback information and a preset interaction strategy to obtain crowd dividing results comprises the following steps:
acquiring a first target user with the reaching times exceeding the preset times with the advertisement in the preset time according to the feedback information, and dividing the first target user into cognitive crowds;
acquiring a second target user with the time length of playing the advertisement being longer than a preset advertisement playing time length threshold value in the first target user according to the feedback information, and dividing the second target user into the identification crowd;
acquiring a third target user meeting preset dividing conditions in the second target users according to the feedback information, and dividing the third target user into favorite people;
and determining a pre-cognitive crowd according to the target crowd, the cognitive crowd, the recognition crowd and the favorite crowd.
Optionally, before the step of delivering the corresponding target movie resource to the target crowd, the method further includes:
acquiring advertisement putting requirement information of an advertisement party;
and selecting target groups from users to be selected according to the advertisement putting demand information and preset user tag data.
Optionally, the step of obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result and performing advertisement delivery according to the crowd depth information includes:
obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result;
judging whether the crowd depth value in the crowd depth information is larger than a preset crowd depth threshold value or not;
and when the crowd depth value is larger than the preset crowd depth threshold value, increasing the advertisement putting force of the target crowd.
Optionally, after the step of determining whether the crowd depth value in the crowd depth information is greater than a preset crowd depth threshold, the method further includes:
when the crowd depth value is smaller than or equal to the preset crowd depth threshold value, adjusting the preset interaction strategy to obtain an adjusted interaction strategy;
and taking the adjusted interaction strategy as the preset interaction strategy, and executing the step of crowd dividing the target crowd according to the preset interaction strategy to obtain crowd dividing results.
Optionally, the step of obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result includes:
acquiring the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd according to the crowd dividing result;
acquiring the target population of the target population;
and determining crowd depth information corresponding to the target crowd through a preset crowd depth algorithm according to the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd and the target crowd.
Optionally, after the step of determining whether the crowd depth value in the crowd depth information is greater than a preset crowd depth threshold, the method further includes:
when the crowd depth value is smaller than or equal to the preset crowd depth threshold value, acquiring advertisement putting requirement information of an advertisement party;
and selecting a target crowd from the users to be selected according to the advertisement putting demand information, and executing the step of putting the corresponding target movie and television resources for the target crowd.
In addition, in order to achieve the above object, the present invention also provides an advertisement delivery device, which includes:
the delivery module is used for delivering corresponding target movie and television resources for the target crowd;
the acquisition module is used for acquiring feedback information of the target crowd on the target film and television resource;
the crowd dividing module is used for dividing the target crowd according to the feedback information and a preset interaction strategy to obtain crowd dividing results;
the crowd depth determining module is used for obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result and carrying out advertisement delivery according to the crowd depth information.
In addition, in order to achieve the above object, the present invention also proposes an advertisement delivery device, the device comprising: a memory, a processor, and an advertisement delivery program stored on the memory and executable on the processor, the advertisement delivery program configured to implement the steps of the advertisement delivery method as described above.
In addition, in order to achieve the above object, the present invention also proposes a storage medium having stored thereon an advertisement delivery program which, when executed by a processor, implements the steps of the advertisement delivery method as described above.
The invention puts in the corresponding target film and television resource for the target crowd; acquiring feedback information of the target crowd on the target film and television resource; according to the feedback information and a preset interaction strategy, carrying out crowd division on the target crowd to obtain crowd division results; and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information. Because the invention obtains the feedback information of the target crowd to the target film and television resource; crowd division is carried out on the target crowd according to the feedback information and a preset interaction strategy, and crowd division results are obtained; according to the crowd depth information, the crowd depth information corresponding to the target crowd is obtained according to the crowd division result, and then advertisement delivery is carried out according to the crowd depth information.
Drawings
FIG. 1 is a schematic diagram of an advertising device in a hardware operating environment in accordance with an embodiment of the present invention;
FIG. 2 is a flowchart of a first embodiment of the advertisement delivery method of the present invention;
FIG. 3 is a flowchart illustrating a crowd division in a first embodiment of an advertisement delivery method according to the present invention;
FIG. 4 is a flowchart of a second embodiment of the advertisement delivery method of the present invention;
fig. 5 is a block diagram of a first embodiment of an advertisement delivery device according to the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Referring to fig. 1, fig. 1 is a schematic diagram of an advertisement delivery device in a hardware running environment according to an embodiment of the present invention.
As shown in fig. 1, the advertisement delivery device may include: a processor 1001, such as a central processing unit (Central Processing Unit, CPU), a communication bus 1002, a user interface 1003, a network interface 1004, a memory 1005. Wherein the communication bus 1002 is used to enable connected communication between these components. The user interface 1003 may include a Display, an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may further include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a Wireless interface (e.g., a Wireless-Fidelity (WI-FI) interface). The Memory 1005 may be a high-speed random access Memory (Random Access Memory, RAM) or a stable nonvolatile Memory (NVM), such as a disk Memory. The memory 1005 may also optionally be a storage device separate from the processor 1001 described above.
It will be appreciated by those skilled in the art that the structure shown in FIG. 1 is not limiting of the advertising device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.
As shown in fig. 1, an operating system, a network communication module, a user interface module, and an advertisement delivery program may be included in the memory 1005 as one type of storage medium.
In the advertising apparatus shown in FIG. 1, the network interface 1004 is mainly used for data communication with a network server; the user interface 1003 is mainly used for data interaction with a user; the processor 1001 and the memory 1005 in the advertisement delivery device of the present invention may be disposed in the advertisement delivery device, and the advertisement delivery device calls the advertisement delivery program stored in the memory 1005 through the processor 1001 and executes the advertisement delivery method provided by the embodiment of the present invention.
Based on the above advertisement delivery device, an embodiment of the present invention provides an advertisement delivery method, and referring to fig. 2, fig. 2 is a schematic flow chart of a first embodiment of the advertisement delivery method of the present invention.
In this embodiment, the advertisement delivery method includes the following steps:
step S10: and putting corresponding target movie and television resources for the target crowd.
It should be noted that, the execution body of the embodiment may be a computing service device with functions of data processing, network communication and program running, such as a mobile phone, a tablet computer, a personal computer, etc., or an electronic device or an advertisement delivery device capable of implementing the above functions. This embodiment and the following embodiments will be described below by taking the advertisement delivery apparatus as an example.
It should be noted that the target crowd may be a crowd who advertises. The target video resource can be a video resource which corresponds to the target crowd and carries advertisements to be put. For example, the target crowd is a crowd watching action film on the weekend, and when advertising is carried out on the target crowd, the video resources containing advertisements are generally a batch of action-related video films, wherein related advertising information is carried.
In order to improve the conversion rate of advertisement delivery, before the step S10, the method may further include: acquiring advertisement putting requirement information of an advertisement party; and selecting target groups from users to be selected according to the advertisement putting demand information and preset user tag data.
It should be noted that the advertisement delivery requirement information may be information such as type, form, expected conversion rate, audience users, etc. The preset user tag data may be a category tag preset to divide the types of users. For example, tags such as basketball, skin care and food can be preset, and corresponding target groups can be selected for advertisement delivery according to the tags of users and advertisement delivery requirements of advertisement parties. The users to be selected may be all users capable of advertising.
In a specific implementation, the advertisement delivery device acquires advertisement delivery demand information of an advertisement party; selecting a target label from preset user label data according to advertisement putting requirement information, selecting a target crowd from users to be selected according to the target label, and putting video resources carrying advertisements for the target crowd according to the advertisement putting requirement information of an advertiser.
Step S20: and acquiring feedback information of the target crowd on the target film and television resource.
It should be noted that the feedback information may be information of interaction of the target crowd with the target movie resource, for example, whether the target crowd browses the target movie resource including the advertisement, a browsing duration, a browsing frequency, and the like.
In specific implementation, the advertisement delivery device acquires interaction information of each user in the target crowd and the target movie and television resource.
Step S30: and carrying out crowd division on the target crowd according to the feedback information and a preset interaction strategy to obtain crowd division results.
It should be noted that the crowd dividing result may include a pre-cognitive crowd, a recognition crowd, and a favorite crowd. The preset interaction strategy may be a strategy for crowd division of the target crowd according to the feedback information.
Furthermore, in order to divide the target crowd more accurately, the advertising efficiency is further improved. The step S30 may specifically include: acquiring a first target user with the reaching times exceeding the preset times with the advertisement in the preset time according to the feedback information, and dividing the first target user into cognitive crowds; acquiring a second target user with the time length of playing the advertisement being longer than a preset advertisement playing time length threshold value in the first target user according to the feedback information, and dividing the second target user into the identification crowd; acquiring a third target user meeting preset dividing conditions in the second target users according to the feedback information, and dividing the third target user into favorite people; and determining a pre-cognitive crowd according to the target crowd, the cognitive crowd, the recognition crowd and the favorite crowd.
It should be noted that the preset duration may be a preset duration. The preset number of times may be a preset number of times for dividing the target population. The number of times the advertisement is reached may be that the user browses the advertisement to consider the advertisement to be reached. The preset advertisement playing time threshold may be a preset threshold, and when the time length of watching the advertisement by the target user reaches the threshold, the user is divided into the recognition groups. The preset dividing condition may be a condition set by user definition, for example, the average playing time length of the advertisement after meeting the requirement is more than 80% of the total time length of the advertisement, or the condition that the advertisement is interacted with 10 times or more after meeting the requirement, the interaction with the advertisement may be clicking the link of the advertisement, and entering the detail page of the commodity corresponding to the advertisement. Determining the pre-cognitive population according to the target population, the cognitive population, the recognition population and the favorite population may be the target population minus the pre-cognitive population divided by the remaining users of the cognitive population, the recognition population and the favorite population.
In a specific implementation, referring to fig. 3, fig. 3 is a schematic flow chart of people group division in a first embodiment of the advertisement putting method of the present invention; in fig. 3, the target crowd is 220 ten thousand people, and the same category is put into the 220 ten thousand people according to the putting requirement of the advertisement, for example, the action category includes the film and television resource of the advertisement and obtains the feedback information of the target crowd to the film and television resource, the preset advertisement strategy interaction is that the users who reach the advertisement 3 times or more in the past 3 months are divided into the front cognitive crowd, the average playing time length is more than 50% of the total video time length and divided into the recognition crowd, the average playing time length is more than 80% of the total video time length and divided into the favorite crowd, and the rest target crowd which does not belong to the cognitive crowd, the recognition crowd and the favorite crowd is divided into the front cognitive crowd. Dividing target groups according to feedback information of the target groups on the film and television resources and the preset advertisement strategy interaction to obtain division results, namely 120 ten thousand of front cognitive groups, 55 ten thousand of cognitive groups, 30 ten thousand of recognition groups and 15 ten thousand of favorite groups in fig. 3.
Step S40: and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information.
It should be noted that, the crowd depth information includes crowd depth values, where the crowd depth values may indicate the conversion rate of the target crowd to the delivered advertisement, and the higher the crowd depth values, the more and/or longer the browsing times and/or longer the browsing time of the target crowd to the delivered video resource are, and the higher the browsing times and longer the browsing time of the advertisement are, so that the higher the conversion rate of advertisement delivery is determined. The lower the crowd depth value is, the lower the browsing times and duration of the target crowd on the released video resource are, and further the browsing times and duration of the advertisements are also lower, so that the conversion rate of the released advertisements is necessarily lower. The advertisement delivery according to the crowd depth information may be to judge whether the crowd depth value in the crowd depth information is greater than a preset threshold, and when the crowd depth value is greater than the preset threshold, deliver the advertisement by delivering the target movie resource to the target crowd.
In a specific implementation, the advertisement delivery device obtains crowd depth information corresponding to the target crowd according to the crowd division result, judges whether the crowd depth value in the crowd depth information is larger than a preset threshold value, and delivers advertisements in a mode of delivering the target movie and television resources to the target crowd when the crowd depth value is larger than the preset threshold value. And when the crowd depth value is smaller than or equal to a preset threshold value, adjusting the target crowd, obtaining an adjusted target crowd, taking the adjusted target crowd as the target crowd, and returning to the step of putting corresponding target movie and television resources for the target crowd.
The embodiment puts corresponding target movie and television resources for target groups; acquiring feedback information of the target crowd on the target film and television resource; according to the feedback information and a preset interaction strategy, carrying out crowd division on the target crowd to obtain crowd division results; and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information. Because the embodiment obtains the feedback information of the target crowd to the target film and television resource; crowd division is carried out on the target crowd according to the feedback information and a preset interaction strategy, and crowd division results are obtained; according to the crowd dividing result, crowd depth information corresponding to the target crowd is obtained, and then advertisement putting is carried out according to the crowd depth information.
Referring to fig. 4, fig. 4 is a flowchart illustrating a second embodiment of the advertisement delivery method according to the present invention.
Based on the first embodiment, in this embodiment, the step S40 includes:
step S401: and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result.
It should be noted that, the crowd depth information corresponding to the target crowd may be obtained according to the crowd dividing result, where the crowd depth value is determined according to the number of users corresponding to each dividing category in the crowd dividing result, for example, if the number of users of the favorite crowd in the crowd dividing result is the largest, the crowd depth value may be determined to be higher, and if the number of users of the front cognitive crowd in the crowd dividing result is the largest, the crowd depth value may be determined to be lower.
Furthermore, in order to obtain the crowd depth value more accurately, the conversion rate of advertisements is higher when the advertisements are put according to the crowd depth value. The step S401 may include: acquiring the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd according to the crowd dividing result; acquiring the target population of the target population; and determining crowd depth information corresponding to the target crowd through a preset crowd depth algorithm according to the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd and the target crowd.
It should be noted that, the crowd depth information corresponding to the determined target crowd may be a crowd depth value calculated according to the following preset crowd depth algorithm:
M＝(A*20％+B*50％+C)/D
wherein M is a depth value of a crowd, A is the number of cognitive crowd, B is the number of recognition crowd, C is the number of favorite crowd, and D is the number of target crowd. The values 20% and 50% in the formula are preset values, and may be adaptively modified according to specific situations, which is not limited herein.
Step S402: and judging whether the crowd depth value in the crowd depth information is larger than a preset crowd depth threshold value.
It should be noted that, the preset crowd depth threshold may be a preset threshold, may be determined according to an advertisement conversion rate expected by an advertiser and a property of an advertisement, for example, the advertisement conversion rate expected by the advertiser may be relatively high, if the product corresponding to the advertisement is a luxury product and is not a public product, the conversion rate of the product is relatively low compared with other products, the preset crowd depth threshold may be relatively low, and the setting of the preset crowd depth threshold may be modified according to a specific scene, which is not limited in this embodiment.
Furthermore, in order to divide the target crowd more accurately, the advertising efficiency is further improved. After the step S402, the method further includes: when the crowd depth value is smaller than or equal to the preset crowd depth threshold value, adjusting the preset interaction strategy to obtain an adjusted interaction strategy; and taking the adjusted interaction strategy as the preset interaction strategy, and executing the step of crowd dividing the target crowd according to the preset interaction strategy to obtain crowd dividing results.
It should be noted that, the adjusting the preset interaction policy may be adjusting the division basis of the interaction policy for the target crowd, for example, the original preset interaction policy is to divide users whose advertisement playing duration is 80% of the total duration of the advertisement into the subscribing crowd, and the adjusted preset interaction policy may be to divide users whose advertisement playing duration is 70% of the total duration of the advertisement into the subscribing crowd. The crowd division basis corresponding to the cognitive crowd and the favorite crowd can also be adaptively adjusted, and the embodiment is not limited herein.
Furthermore, in order to divide the target crowd more accurately, the advertising efficiency is further improved. After the step S402, the method further includes: when the crowd depth value is smaller than or equal to the preset crowd depth threshold value, acquiring advertisement putting requirement information of an advertisement party; and selecting a target crowd from the users to be selected according to the advertisement putting demand information, and executing the step of putting the corresponding target movie and television resources for the target crowd.
It should be understood that when the crowd depth value is less than or equal to the preset crowd depth threshold value, it may be determined that the conversion rate of the advertisement is not high when the advertisement is delivered in the current advertisement delivery mode, so that the conversion rate of the advertisement may be improved by redefining the advertisement delivery crowd mode, that is, the advertisement delivery demand information of the advertiser may be obtained; and re-selecting a target crowd from the users to be selected according to the advertisement putting requirement information, putting advertisements, calculating crowd depth values of the newly selected target crowd until the crowd depth value corresponding to the selected target crowd is larger than a preset crowd depth threshold, otherwise, re-selecting the target crowd, and executing the step of putting the corresponding target movie and television resources for the target crowd.
Step S403: and when the crowd depth value is larger than the preset crowd depth threshold value, increasing the advertisement putting force of the target crowd.
The higher the crowd depth value is, the more the target crowd browses the video resource, the longer the time is, and the more the advertisement browses the time and the time is, so that the higher the conversion rate of advertisement is judged. Therefore, when the crowd depth value is larger than the preset crowd depth threshold value, the conversion rate of advertisements is further increased by increasing the advertisement putting strength of the target crowd.
According to the crowd depth information obtaining method, crowd depth information corresponding to the target crowd is obtained according to the crowd dividing result; judging whether the crowd depth value in the crowd depth information is larger than a preset crowd depth threshold value or not; and when the crowd depth value is larger than the preset crowd depth threshold value, increasing the advertisement putting force of the target crowd. And when the crowd depth value is smaller than or equal to the preset crowd depth threshold value, advertisement delivery can be performed by adjusting the preset interaction strategy and/or reselecting the target crowd. When the advertisement is put, the crowd depth value meets the preset depth threshold value, and the conversion rate of the advertisement is improved.
Referring to fig. 5, fig. 5 is a block diagram illustrating a first embodiment of an advertisement delivery device according to the present invention.
As shown in fig. 5, an advertisement delivery device according to an embodiment of the present invention includes:
the delivery module 10 is used for delivering corresponding target movie and television resources for the target crowd;
the obtaining module 20 is configured to obtain feedback information of the target crowd on the target movie resource;
the crowd dividing module 30 is configured to divide the target crowd according to the feedback information and a preset interaction policy, so as to obtain a crowd dividing result;
the crowd depth determining module 40 is configured to obtain crowd depth information corresponding to the target crowd according to the crowd division result, and perform advertisement delivery according to the crowd depth information.
The embodiment puts corresponding target movie and television resources for target groups; acquiring feedback information of the target crowd on the target film and television resource; according to the feedback information and a preset interaction strategy, carrying out crowd division on the target crowd to obtain crowd division results; and obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information. Because the embodiment obtains the feedback information of the target crowd to the target film and television resource; crowd division is carried out on the target crowd according to the feedback information and a preset interaction strategy, and crowd division results are obtained; according to the crowd dividing result, crowd depth information corresponding to the target crowd is obtained, and then advertisement putting is carried out according to the crowd depth information.
It should be noted that the above-described working procedure is merely illustrative, and does not limit the scope of the present invention, and in practical application, a person skilled in the art may select part or all of them according to actual needs to achieve the purpose of the embodiment, which is not limited herein.
In addition, technical details that are not described in detail in this embodiment may refer to the parameter operation method provided in any embodiment of the present invention, and are not described herein again.
Based on the first embodiment of the advertisement putting apparatus of the present invention, a second embodiment of the advertisement putting apparatus of the present invention is provided.
In this embodiment, the crowd dividing module 30 is further configured to obtain, according to the feedback information, a first target user whose number of times of reaching the advertisement exceeds a preset number of times within a preset duration, and divide the first target user into cognitive crowds; acquiring a second target user with the time length of playing the advertisement being longer than a preset advertisement playing time length threshold value in the first target user according to the feedback information, and dividing the second target user into the identification crowd; acquiring a third target user meeting preset dividing conditions in the second target users according to the feedback information, and dividing the third target user into favorite people; and determining a pre-cognitive crowd according to the target crowd, the cognitive crowd, the recognition crowd and the favorite crowd.
Further, the delivery module 10 is further configured to obtain advertisement delivery requirement information of an advertiser; and selecting target groups from users to be selected according to the advertisement putting demand information and preset user tag data.
Further, the crowd depth determining module 40 is further configured to obtain crowd depth information corresponding to the target crowd according to the crowd dividing result; judging whether the crowd depth value in the crowd depth information is larger than a preset crowd depth threshold value or not; and when the crowd depth value is larger than the preset crowd depth threshold value, increasing the advertisement putting force of the target crowd.
Further, the crowd depth determining module 40 is further configured to adjust the preset interaction policy when the crowd depth value is less than or equal to the preset crowd depth threshold value, so as to obtain an adjusted interaction policy; and taking the adjusted interaction strategy as the preset interaction strategy, and executing the step of crowd dividing the target crowd according to the preset interaction strategy to obtain crowd dividing results.
Further, the crowd depth determining module 40 is further configured to obtain the number of users corresponding to the pre-cognitive crowd, the recognition crowd and the favorite crowd according to the crowd division result; acquiring the target population of the target population; and determining crowd depth information corresponding to the target crowd through a preset crowd depth algorithm according to the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd and the target crowd.
Further, the crowd depth determining module 40 is further configured to obtain advertisement delivery requirement information of an advertiser when the crowd depth value is less than or equal to the preset crowd depth threshold; and selecting a target crowd from the users to be selected according to the advertisement putting demand information, and executing the step of putting the corresponding target movie and television resources for the target crowd.
Other embodiments or specific implementation manners of the advertisement delivery device of the present invention may refer to the above method embodiments, and are not described herein.
In addition, the embodiment of the invention also provides a storage medium, wherein the storage medium is stored with an advertisement delivery program, and the advertisement delivery program realizes the steps of the advertisement delivery method when being executed by a processor.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. read-only memory/random-access memory, magnetic disk, optical disk), comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the method according to the embodiments of the present invention.
The foregoing description is only of the preferred embodiments of the present invention, and is not intended to limit the scope of the invention, but rather is intended to cover any equivalents of the structures or equivalent processes disclosed herein or in the alternative, which may be employed directly or indirectly in other related arts.
Claims (8)
1. An advertisement delivery method, characterized in that the advertisement delivery method comprises the following steps:
putting corresponding target movie and television resources for target crowd;
acquiring feedback information of the target crowd on the target film and television resource;
according to the feedback information and a preset interaction strategy, carrying out crowd division on the target crowd to obtain crowd division results;
obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result, and carrying out advertisement delivery according to the crowd depth information;
the crowd dividing results comprise a pre-cognition crowd, a recognition crowd and a favorite crowd;
the step of crowd dividing the target crowd according to the feedback information and a preset interaction strategy to obtain crowd dividing results comprises the following steps:
acquiring a first target user with the reaching times exceeding the preset times with the advertisement in the preset time according to the feedback information, and dividing the first target user into cognitive crowds;
acquiring a second target user with the time length of playing the advertisement being longer than a preset advertisement playing time length threshold value in the first target user according to the feedback information, and dividing the second target user into the identification crowd;
acquiring a third target user meeting preset dividing conditions in the second target users according to the feedback information, and dividing the third target user into favorite people;
determining a pre-cognitive population according to the target population, the cognitive population, the recognition population and the favorite population;
the step of obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result comprises the following steps:
obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result;
when the crowd depth value is smaller than or equal to a preset crowd depth threshold value, adjusting the preset interaction strategy to obtain an adjusted interaction strategy;
and taking the adjusted interaction strategy as the preset interaction strategy, and executing the step of crowd dividing the target crowd according to the preset interaction strategy to obtain crowd dividing results.
2. The method of advertising in accordance with claim 1, further comprising, prior to the step of delivering the corresponding target movie resource to the target group:
acquiring advertisement putting requirement information of an advertisement party;
and selecting target groups from users to be selected according to the advertisement putting demand information and preset user tag data.
3. The method of advertising according to claim 1, wherein the step of obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result and advertising according to the crowd depth information comprises:
obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result;
judging whether the crowd depth value in the crowd depth information is larger than a preset crowd depth threshold value or not;
and when the crowd depth value is larger than the preset crowd depth threshold value, increasing the advertisement putting force of the target crowd.
4. The advertising method as claimed in claim 3, wherein the step of obtaining crowd depth information corresponding to the target crowd according to the crowd dividing result includes:
acquiring the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd according to the crowd dividing result;
acquiring the target population of the target population;
and determining crowd depth information corresponding to the target crowd through a preset crowd depth algorithm according to the number of users corresponding to the pre-cognition crowd, the acceptance crowd and the favorite crowd and the target crowd.
5. The advertising method as claimed in any one of claims 3-4, wherein after the step of determining whether the crowd depth value in the crowd depth information is greater than a preset crowd depth threshold, further comprising:
when the crowd depth value is smaller than or equal to the preset crowd depth threshold value, acquiring advertisement putting requirement information of an advertisement party;
and selecting a target crowd from the users to be selected according to the advertisement putting demand information, and executing the step of putting the corresponding target movie and television resources for the target crowd.
6. An advertising device, comprising:
the delivery module is used for delivering corresponding target movie and television resources for the target crowd;
the acquisition module is used for acquiring feedback information of the target crowd on the target film and television resource;
the crowd dividing module is used for dividing the target crowd according to the feedback information and a preset interaction strategy to obtain crowd dividing results;
the crowd depth determining module is used for acquiring crowd depth information corresponding to the target crowd according to the crowd dividing result and carrying out advertisement delivery according to the crowd depth information;
the crowd dividing results comprise a pre-cognition crowd, a recognition crowd and a favorite crowd;
the crowd dividing module is further used for acquiring a first target user with the reaching times of the advertisement exceeding the preset times in the preset time according to the feedback information, and dividing the first target user into cognitive crowds; acquiring a second target user with the time length of playing the advertisement being longer than a preset advertisement playing time length threshold value in the first target user according to the feedback information, and dividing the second target user into the identification crowd; acquiring a third target user meeting preset dividing conditions in the second target users according to the feedback information, and dividing the third target user into favorite people; determining a pre-cognitive population according to the target population, the cognitive population, the recognition population and the favorite population;
the crowd depth determining module is further configured to obtain crowd depth information corresponding to the target crowd according to the crowd dividing result;
when the crowd depth value is smaller than or equal to a preset crowd depth threshold value, adjusting the preset interaction strategy to obtain an adjusted interaction strategy;
and taking the adjusted interaction strategy as the preset interaction strategy, and executing the step of crowd dividing the target crowd according to the preset interaction strategy to obtain crowd dividing results.
7. An advertising device, the device comprising: a memory, a processor, and an advertisement delivery program stored on the memory and executable on the processor, the advertisement delivery program configured to implement the steps of the advertisement delivery method of any one of claims 1 to 5.
8. A storage medium having stored thereon an advertisement delivery program which when executed by a processor performs the steps of the advertisement delivery method of any of claims 1 to 5.
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