CN113763137B - Information pushing method and computer equipment - Google Patents
Information pushing method and computer equipment Download PDFInfo
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- CN113763137B CN113763137B CN202111322140.7A CN202111322140A CN113763137B CN 113763137 B CN113763137 B CN 113763137B CN 202111322140 A CN202111322140 A CN 202111322140A CN 113763137 B CN113763137 B CN 113763137B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/30—Semantic analysis
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N3/00—Computing arrangements based on biological models
- G06N3/02—Neural networks
- G06N3/04—Architecture, e.g. interconnection topology
- G06N3/044—Recurrent networks, e.g. Hopfield networks
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N3/00—Computing arrangements based on biological models
- G06N3/02—Neural networks
- G06N3/04—Architecture, e.g. interconnection topology
- G06N3/045—Combinations of networks
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N3/00—Computing arrangements based on biological models
- G06N3/02—Neural networks
- G06N3/08—Learning methods
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/326—Payment applications installed on the mobile devices
Abstract
The application provides an information pushing method and computer equipment. The method comprises the following steps: acquiring an information push instruction sent by first terminal equipment, wherein the information push instruction comprises information to be pushed; acquiring respective feature data of a plurality of second terminal devices according to the information push instruction; inputting the characteristic data and the information to be pushed of each second terminal device into the trained pushing model to obtain the score of the information to be pushed of each second terminal device; selecting a target terminal device from the plurality of second terminal devices according to scores of the plurality of second terminal devices for pushing the information to be pushed; and sending the information to be pushed to the target terminal equipment. The application can improve the accuracy of information pushing.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to an information pushing method and a computer device.
Background
With the continuous development of mobile payment technology and intelligent terminal technology, the application of intelligent payment terminals is more and more extensive. The intelligent payment terminal can support card swiping payment and code scanning payment, and is convenient for merchants to collect money and consumers to pay.
At present, in order to improve the resource utilization rate of the intelligent payment terminal, some intelligent payment terminals with display screens can also receive push information pushed by merchants and display the push information on the display screens of the intelligent payment terminals so as to push the push information to consumers. For example, when a merchant has a marketing demand, marketing information such as party-piecing, second killing, full reduction and the like can be sent to the intelligent payment terminal through an application program installed on terminal equipment held by the merchant, and the intelligent payment terminal receives and displays the marketing information on a display screen of the intelligent payment terminal so as to push the marketing information to a consumer. There is a need for merchants to improve the accuracy of information push.
Disclosure of Invention
Aspects of the present application provide an information pushing method and a computer device, so as to improve accuracy of information pushing.
A first aspect of the present application provides an information pushing method, where the method includes:
acquiring an information push instruction sent by first terminal equipment, wherein the information push instruction comprises information to be pushed;
acquiring respective feature data of a plurality of second terminal devices according to the information push instruction; inputting the characteristic data of each second terminal device and the information to be pushed into the trained pushing model to obtain a score of the information to be pushed by each second terminal device; selecting a target terminal device from the plurality of second terminal devices according to scores of the plurality of second terminal devices for pushing the information to be pushed; sending information to be pushed to target terminal equipment;
before obtaining the feature data of each of the plurality of second terminal devices, the method further includes:
determining a plurality of third terminal devices which are in communication connection with the first terminal device;
and selecting the plurality of second terminal devices from the plurality of third terminal devices, wherein the distance from the first terminal device is less than a preset distance threshold value. A second aspect of the present application provides a computer device comprising: a memory and a processor;
a memory for storing a computer program;
the processor is coupled to the memory for executing the computer program for performing the steps in the information push method.
In the embodiment of the application, the information can be pushed to the plurality of terminal devices, so that the information is pushed to people close to the terminal devices, and the coverage range of the information pushing is improved. Meanwhile, the characteristic data of the terminal equipment with multiple dimensions are combined, and the terminal equipment for receiving and displaying the push information is selected by using the push model, so that the push information is pushed to people who are more interested in the push information, and the accuracy of information pushing is improved. Further, the cost of information push is also reduced.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a schematic structural diagram of an application scenario applicable to the embodiment of the present application;
fig. 2 is a schematic flowchart of an information pushing method according to an exemplary embodiment of the present application;
fig. 3 is a schematic structural diagram of a computer device according to an exemplary embodiment of the present application.
Detailed Description
To make the objects, technical solutions and advantages of the present application more clear, the technical solutions of the present application will be clearly and completely described below with reference to specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only a few embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Fig. 1 is a schematic structural diagram of an application scenario applicable to the embodiment of the present application. As shown in fig. 1, the application scenario includes a terminal device 10, a plurality of terminal devices 11, and a server 12. The terminal device 10 may be in communication connection with the server 12 through a wireless network or a wired network, and the server 12 may be in communication connection with the plurality of terminal devices 11 through a wireless network or a wired network, respectively. The wireless network may be a 2G, 3G, 4G, or 5G communication network, or may be a wireless local area network, which is not limited herein.
The terminal devices 10 and 11 include, but are not limited to, any electronic devices such as smart phones, desktop computers, tablet computers, and wearable devices. The server 12 may be a server that provides various services, and the server 12 may be a centralized server, a distributed server, or a cloud server. It should be noted that the number of the terminal devices 10, the terminal devices 11 and the servers 12 in fig. 1 is only for illustration, and the present application is not limited thereto.
In the embodiment of the present application, the terminal device 10 refers to a terminal device that issues push information, and the terminal device 11 may be a terminal device that accepts and displays push information. In a payment scenario, the terminal device 11 may be an intelligent payment terminal. The intelligent payment terminal can be in communication connection with a third party payment platform, and the third party payment platform can be a server providing third party payment services or terminal equipment providing third party payment services. Third party payment platforms include, but are not limited to: a pay bank payment platform, a wechat payment platform, a telecom wing payment platform, a medical insurance card payment platform, and the like. For example, the intelligent payment terminal may scan a payment code picture displayed by a consumer, that is, a payer user, through a camera to complete a payment operation. Or, the display screen of the intelligent payment terminal can display a cash collection code picture of a merchant, namely a payee user, so that a consumer can scan the cash collection code picture to complete the payment operation.
In the embodiment of the application, when a merchant has an information promotion demand, an application program on the terminal device 10 may be started, information to be pushed is edited in the application program, and the terminal device 10 responds to an information pushing operation triggered by the merchant in the application program and sends an information pushing instruction including the information to be pushed to the server 12; the server 12 responds to the information push instruction, selects one or more terminal devices 11 from the plurality of terminal devices 11, sends the information to be pushed to the one or more terminal devices 11, and the one or more terminal devices 11 accept and display the information to be pushed.
The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.
Fig. 2 is a flowchart illustrating an information pushing method according to an exemplary embodiment of the present application. The execution main body of the method may be a terminal device or a server, which is not limited in this application. For ease of understanding, the description will be made with the execution body as a server.
Referring to fig. 2, the information push method may include the steps of:
201. the method comprises the steps of obtaining an information pushing instruction sent by first terminal equipment, wherein the information pushing instruction comprises information to be pushed.
The first terminal device is a terminal device of an information push party. The information pushing party starts a specified application program on the first terminal device, information to be pushed is edited in the specified application program, the first terminal device responds to information pushing operation triggered by a merchant in the application program, and an information pushing instruction comprising the information to be pushed is sent to the server. The designated application may be an application providing various services, or may be an applet running on the host application. An applet, for example a WeChat applet or a Payment treasure applet.
The information to be pushed may be various advertisements or various marketing activities, which is not limited in this application.
For example, in an intelligent payment scenario, a certain merchant may have a demand for cross-store marketing, and at this time, the merchant may edit marketing activity information on a terminal device such as a mobile phone held by the merchant, and send an information push instruction including the marketing activity information to the server to request the server to issue the marketing activity information to intelligent payment terminals of different merchants for display, so as to promote the marketing activity information to consumers entering stores of different merchants, improve the coverage of marketing activities, and promote the conversion rate of marketing activities.
202. And acquiring the characteristic data of each of the plurality of second terminal devices according to the information push instruction.
After the information push instruction is obtained, the feature data of each of the plurality of second terminal devices is obtained, so that a target terminal device for receiving and displaying information to be pushed is selected from the plurality of second terminal devices based on the feature data of each of the plurality of second terminal devices.
The embodiment of the application does not limit the feature data of the second terminal device. Exemplarily, the feature data of the second terminal device includes at least one of the following: the system comprises merchant characteristics, consumer group characteristics, historical pushing information, pushing effect data of the historical pushing information, and distance information between the second terminal device and the first terminal device.
The merchant characteristic refers to a merchant characteristic associated with the second terminal device. Merchant features are, for example, mother and infant shops, restaurants, fruit shops, movie theaters, etc. It should be understood that the better the merchant characteristic is matched with the information to be pushed, the greater the probability that the corresponding terminal device is selected as the terminal device for pushing the information to be pushed. The more mismatched the merchant characteristics and the information to be pushed, the smaller the probability that the corresponding terminal device is selected as the terminal device for pushing the information to be pushed.
The consumer group characteristics refer to consumer group characteristics of consumption performed by a merchant associated with the second terminal device. Consumer group characteristics include, for example, but are not limited to, age characteristics (such as young, middle aged, or elderly), consumer preference information, spending amounts (such as large or small spending amounts), and the like. It should be understood that the better the consumer group characteristics match the information to be pushed, the greater the probability that the corresponding terminal device is selected as the terminal device for pushing the information to be pushed. The more mismatched the consumer group characteristics and the information to be pushed, the smaller the probability that the corresponding terminal device is selected as the terminal device for pushing the information to be pushed.
The semantic analysis can be performed on the historical push information, the semantic analysis can be performed on the information to be pushed, and whether the second terminal device pushes the push information similar to the semantics once or not can be judged by comparing the semantic analysis result of the historical push information with the semantic analysis result of the information to be pushed. If the push information similar to the semantics is pushed once, the probability that the similar push information is continuously pushed on the second terminal device and is concerned by the consumer is high. If the push information similar to the semantics is not pushed once, the probability that the push information similar to the semantics is pushed on the second terminal device and is concerned by the consumer is small.
The push effect data of the historical push information can be represented by the display times or the conversion rate of the historical push information. It should be understood that the better the pushing effect data of the historical pushing information is, the greater the probability that the corresponding terminal device is selected as the terminal device for pushing the information to be pushed is. The worse the push effect data of the historical push information is, the smaller the probability that the corresponding terminal device is selected as the terminal device for pushing the information to be pushed is.
The closer the distance information between the second terminal device and the first terminal device is, the higher the probability that the second terminal device is selected as a terminal device for pushing information to be pushed is. The farther the distance information between the second terminal device and the first terminal device is, the smaller the probability that the second terminal device is selected as a terminal device for pushing information to be pushed is.
203. And inputting the characteristic data and the information to be pushed of each second terminal device into the trained pushing model to obtain the score of the information to be pushed of each second terminal device.
In this embodiment of the application, when a push model is trained, training data in a training data set includes sample push information and feature information of a terminal device that receives the sample push information, where the feature information of the terminal device that receives the sample push information includes a merchant feature, a consumer group feature, historical push information, push effect data of the historical push information, and distance information between the terminal device that receives the sample push information and a first terminal device that issues the sample push information. And taking the sample push information in the training data and the characteristic information of the terminal equipment receiving the sample push information as input parameters of the model, and performing iterative training by taking the terminal equipment receiving the sample push information as an expected output result of the model to obtain a push model. The network structure of the push model may include, but is not limited to: CNN (Convolutional Neural Networks), RNN (Recurrent Neural Networks), and LSTM (Long Short-Term Memory artificial Neural Networks).
204. And selecting the target terminal equipment from the plurality of second terminal equipment according to the scores of the plurality of second terminal equipment for pushing the information to be pushed.
205. And sending the information to be pushed to the target terminal equipment.
It should be understood that the higher the score of the information to be pushed by the second terminal device is, the higher the probability that the information to be pushed is paid attention by a consumer entering a store of a merchant where the second terminal device is located is when the information to be pushed is pushed by the second terminal device is, that is, the accuracy of information pushing is improved, and the conversion rate of the pushed information is improved. Of course, the greater the probability that the second terminal device is selected as the target terminal device. The lower the score of the information to be pushed by the second terminal device is, the lower the probability that the information to be pushed is paid attention by a consumer entering a shop of a merchant where the second terminal device is located is, and the accuracy and the conversion rate of information pushing are poor. Of course, the smaller the probability that the second terminal device is selected as the target terminal device.
Further optionally, before obtaining the feature data of each of the plurality of second terminal devices, the method includes:
controlling the first terminal equipment to display the identification information of the terminal equipment to be selected; receiving identification information of the selected terminal equipment to be selected sent by the first terminal equipment; and taking the selected terminal equipment to be selected as a plurality of second terminal equipment. The terminal equipment to be selected comprises terminal equipment which is in association with the first terminal equipment and terminal equipment which is not in association with the first terminal equipment.
Further optionally, if the second terminal device has no association with the first terminal device, before the target terminal device selected from the second terminal device is sent, it is determined that the first terminal device has the authority to push information to the second terminal device. In specific application, the second terminal device may be requested to authorize the first terminal device, and if the authorization passes, it is determined that the first terminal device has the authority to push information to the second terminal device.
Further optionally, if the second terminal device is not associated with the first terminal device, after sending the information to be pushed to the target terminal device selected from the second terminal device, the first terminal device is controlled to pay the preset amount of money to the target terminal device. Wherein the preset amount is set according to the actual situation.
The embodiment of the application does not limit the manner of selecting the target terminal device from the plurality of second terminal devices according to the score of the information to be pushed by the plurality of second terminal devices. The number of the target terminal devices is not limited, and may be one or more. Several alternatives are described in the following sub-cases:
mode 1: one implementation process for selecting the target terminal device from the plurality of second terminal devices according to the scores of the plurality of second terminal devices for pushing the information to be pushed is as follows: and selecting a plurality of second terminal devices with the largest scores as target terminal devices.
Mode 2: one implementation process for selecting the target terminal device from the plurality of second terminal devices according to the scores of the plurality of second terminal devices for pushing the information to be pushed is as follows: and selecting a plurality of second terminal devices with scores larger than the score threshold value as target terminal devices. Wherein, the score threshold value is set according to the actual application requirement.
Mode 3: in order to meet the requirement of personalized customization of the user, according to the score of the information to be pushed by the plurality of second terminal devices, one implementation process of selecting the target terminal device from the plurality of second terminal devices is as follows: selecting a specified number of second terminal devices with the largest score as candidate terminal devices; sending prompt information to the first terminal equipment to prompt the selection of target terminal equipment from the candidate terminal equipment; and responding to the selection information sent by the first equipment, and determining the target terminal equipment according to the selection information. Wherein the specified number is set according to the actual service requirement, for example 5.
It should be understood that a user (such as a merchant) on the first terminal device side may select a target terminal device from the candidate terminal devices based on the prompt information and send selection information of the selected target terminal device to the server, and the server determines the target terminal device selected by the user according to the selection information.
Further optionally, in order to effectively prompt the user at the first terminal device side, the prompt information may be prompted in a manner of combining a voice output manner and a text output manner. For example, the first terminal device broadcasts a voice message "please select a playing terminal of push information", and meanwhile, a display screen of the first terminal device may output prompt information in a text form.
After receiving the information to be pushed, the target terminal can display the information to be pushed on the display screen in real time, and can display the information to be pushed on the display screen when the display triggering condition of the information to be pushed is met, which is not limited in the application. The display triggering condition of the information to be pushed is set according to the specific business requirements of the information pushing party, for example, in a payment scene, some marketing message merchants want to display on a display screen of the intelligent payment terminal in a pre-payment stage, and some marketing message merchants want to display on the display screen of the intelligent payment terminal in a post-payment stage. The display triggering condition set by the merchant is to trigger the display of the marketing message when the intelligent payment terminal detects that the current stage is the pre-payment stage or trigger the display of the marketing message when the intelligent payment terminal detects that the current stage is the post-payment stage.
Generally, the information presentation mode of the information to be pushed by the first terminal device includes, but is not limited to: video mode, animation mode, picture mode, game interaction mode. Therefore, when the target terminal displays the information to be pushed, the information can be displayed in any one of a video mode, an animation mode, a picture mode and a game interaction mode.
Further optionally, after sending the information to be pushed to the target terminal device, the server further monitors a display effect of the information to be pushed, and returns the display effect of the information to be pushed to the first terminal device.
For example, it may be monitored whether the information to be pushed is successfully displayed on the target terminal device, and whether jamming occurs during the displaying process. The display effect of the information to be pushed returned to the first terminal device can meet the cognitive requirement of the information pushing party on the display effect of the information to be pushed, and the information pushing party can decide whether to reselect a new target terminal device to display the pushed information based on the display effect.
The information pushing method provided by the embodiment of the application can realize the purpose of pushing the information to the plurality of terminal devices so as to push the information to people close to the terminal devices, and the coverage range of the information pushing is improved. Meanwhile, the characteristic data of the terminal equipment with multiple dimensions are combined, and the terminal equipment for receiving and displaying the push information is selected by using the push model, so that the push information is pushed to people who are more interested in the push information, and the accuracy of information pushing is improved. Further, the cost of information push is also reduced.
In the above or below embodiments of the present application, before obtaining the feature data of each of the plurality of second terminal devices, the plurality of second terminal devices need to be determined. When determining the plurality of second terminal devices, the following ways may be adopted, but are not limited to:
mode 1: and selecting a plurality of second terminal devices with the distance from the first terminal device smaller than a preset distance threshold value. Wherein the preset distance threshold is set according to the actual situation. The distance between the first terminal device and the corresponding terminal device is smaller than the preset distance threshold, which indicates that the corresponding terminal device is close to the position of the first terminal device, and the distance between the first terminal device and the corresponding terminal device is larger than or equal to the preset distance threshold, which indicates that the corresponding terminal device is far away from the position of the first terminal device.
Mode 2: determining a plurality of third terminal devices which are in communication connection with the first terminal device; and selecting a plurality of second terminal equipment with the distance from the first terminal equipment smaller than a preset distance threshold value from the plurality of third terminal equipment.
It should be understood that, by selecting a plurality of second terminal devices according to the communication connection state and the distance from the first terminal device, the success rate of displaying the push information on the second terminal devices can be ensured, and the conversion rate of information push can be improved. Particularly, for a payment scenario, for example, cross-store marketing, stores with remote geographic locations are likely to be interested in remote store consumption by consumers due to the remote locations even if marketing activities offer great profit. Stores that are geographically close together are likely to be of interest to other stores for consumption due to the close proximity.
Further optionally, selecting, from the plurality of third terminal devices, a plurality of second terminal devices whose distance from the first terminal device is smaller than a preset distance threshold includes: determining the pause rate of the information display mode supported by each of the plurality of third terminal devices; selecting a plurality of fourth terminal devices which support an information display mode of information to be pushed and have the smallest jamming rate from a plurality of third terminal devices; and selecting a plurality of second terminal equipment with the distance from the first terminal equipment smaller than a preset distance threshold value from the plurality of fourth terminal equipment.
The pause rate of the information display mode supported by each third terminal device can be obtained by counting whether the history push message displayed by each third terminal device is paused or not. The larger the pause rate is, the poorer the information display effect of the corresponding third terminal equipment is. The smaller the pause rate is, the better the information display effect of the corresponding third terminal equipment is.
It should be understood that, in combination with whether the third terminal device supports the information display mode and the pause rate required by the information to be pushed, the success rate of displaying the pushed information on the second terminal device can be further ensured, and the conversion rate of information pushing is improved.
In the foregoing or following embodiments of the present application, to ensure security of information pushing, before obtaining respective feature data of a plurality of second terminal devices according to an information pushing instruction, it may be further determined whether the first terminal device has an authority to push information to other terminal devices; and if so, acquiring the characteristic data of each of the plurality of second terminal devices according to the information push instruction. And if the judgment result is negative, refusing to acquire the respective feature data of the plurality of second terminal devices according to the information pushing instruction.
The embodiment of the application does not limit the manner of judging whether the first terminal device has the authority to push information to other terminal devices. In the permission judgment, the following ways can be adopted, but not limited to:
mode 1: the server may preset an IP address white list, where the IP address white list is an IP address of a terminal device having a right to push information to other terminal devices. If the IP address of the first terminal equipment is successfully matched with the preset IP address white list, determining that the first terminal equipment has the authority of pushing information to other terminal equipment; and if the matching of the IP address of the first terminal equipment and the preset IP address white list fails, determining that the first terminal equipment does not have the authority of pushing information to other terminal equipment.
Mode 2: the server may preset an IP address blacklist, where the IP address blacklist is an IP address of a terminal device that does not have a right to push information to other terminal devices. . If the matching of the IP address of the first terminal equipment and the preset IP address blacklist fails, determining that the first terminal equipment has the authority of pushing information to other terminal equipment; and if the IP address of the first terminal equipment is successfully matched with the preset IP address blacklist, determining that the first terminal equipment does not have the authority of pushing information to other terminal equipment.
Mode 3: the server may preset an IP address white list and an IP address black list. At the moment, the IP address of the first terminal equipment is matched with the IP address in a preset IP address white list; and if the matching with the IP address white list is successful, determining that the first terminal equipment has the authority of pushing information to other terminal equipment. If the matching with the IP address white list fails, matching the IP address of the first terminal equipment with the IP address in a preset IP address black list; and if the matching with the IP address blacklist fails, determining that the first terminal equipment has the authority of pushing information to other terminal equipment. And if the matching with the IP address blacklist is successful, determining that the first terminal equipment does not have the authority of pushing information to other terminal equipment.
It should be noted that the execution subjects of the steps of the methods provided in the above embodiments may be the same device, or different devices may be used as the execution subjects of the methods. For example, the execution subjects of step 201 to step 203 may be device a; for another example, the execution subject of steps 201 and 202 may be device a, and the execution subject of step 203 may be device B; and so on.
In addition, in some of the flows described in the above embodiments and the drawings, a plurality of operations are included in a specific order, but it should be clearly understood that the operations may be executed out of the order presented herein or in parallel, and the sequence numbers of the operations, such as 201, 202, etc., are merely used for distinguishing different operations, and the sequence numbers do not represent any execution order per se. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.
Fig. 3 is a schematic structural diagram of a computer device according to an exemplary embodiment of the present application. As shown in fig. 3, the computer apparatus includes: the method comprises the following steps: a memory 31 and a processor 32.
The memory 31 is used for storing computer programs and may be configured to store various other data to support operations on the computing platform. Examples of such data include instructions for any application or method operating on the computing platform, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 31 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 32, coupled to the memory 31, for executing the computer program in the memory 31 for:
acquiring an information push instruction sent by first terminal equipment, wherein the information push instruction comprises information to be pushed;
according to the information push instruction, acquiring respective feature data of a plurality of second terminal devices, wherein the feature data of the second terminal devices comprises at least one of the following: the system comprises merchant characteristics, consumer group characteristics, historical pushing information, pushing effect data of the historical pushing information and distance information between second terminal equipment and first terminal equipment;
inputting the characteristic data and the information to be pushed of each second terminal device into the trained pushing model to obtain the score of the information to be pushed of each second terminal device;
selecting a target terminal device from the plurality of second terminal devices according to scores of the plurality of second terminal devices for pushing the information to be pushed;
and sending the information to be pushed to the target terminal equipment.
Further optionally, before acquiring the feature data of each of the plurality of second terminal devices, the processor 32 is further configured to:
determining a plurality of third terminal devices which are in communication connection with the first terminal device;
and selecting a plurality of second terminal equipment with the distance from the first terminal equipment smaller than a preset distance threshold value from the plurality of third terminal equipment.
Further optionally, the selecting, by the processor 32, a plurality of second terminal devices, from the plurality of third terminal devices, whose distance from the first terminal device is smaller than the preset distance threshold specifically includes:
determining the pause rate of the information display mode supported by each of the plurality of third terminal devices;
selecting a plurality of fourth terminal devices which support an information display mode of information to be pushed and have the smallest jamming rate from a plurality of third terminal devices;
and selecting a plurality of second terminal equipment with the distance from the first terminal equipment smaller than a preset distance threshold value from the plurality of fourth terminal equipment.
Further optionally, the processor 32 selects, according to the score of the information to be pushed by the plurality of second terminal devices, the target terminal device from the plurality of second terminal devices specifically is:
selecting a specified number of second terminal devices with the largest score as candidate terminal devices;
sending prompt information to the first terminal equipment to prompt that target terminal equipment is selected from the candidate terminal equipment;
and responding to the selection information sent by the first equipment, and determining the target terminal equipment according to the selection information.
Further optionally, before the processor 32 acquires the feature data of each of the plurality of second terminal devices according to the information push instruction, the processor is further configured to:
judging whether the first terminal equipment has the authority of pushing information to other terminal equipment;
and if so, acquiring the characteristic data of each of the plurality of second terminal devices according to the information push instruction.
Further optionally, the processor 32 determines whether the first terminal device has the authority to push information to other terminal devices specifically:
if the IP address of the first terminal equipment is successfully matched with the preset IP address white list or is unsuccessfully matched with the preset IP address black list, determining that the first terminal equipment has the authority of pushing information to other terminal equipment; the IP address white list is the IP address of the terminal equipment with the authority of pushing information to other terminal equipment, and the IP address black list is the IP address of the terminal equipment without the authority of pushing information to other terminal equipment.
Further optionally, if the IP address of the first terminal device is successfully matched with the preset IP address white list or fails to be matched with the preset IP address black list, the processor 32 determines that the authority for pushing information to other terminal devices is specifically: matching the IP address of the first terminal device with the IP address in the IP address white list; if the matching with the IP address white list fails, matching the IP address of the first terminal device with the IP address in the IP address black list; and if the matching with the IP address blacklist fails, determining that the first terminal equipment has the authority of pushing information to other terminal equipment.
Further optionally, after sending the information to be pushed to the target terminal device, the processor 32 further includes: and monitoring the display effect of the information to be pushed, and returning the display effect of the information to be pushed to the first terminal equipment.
Further, as shown in fig. 3, the computer apparatus further includes: communication components 33, display 34, power components 35, audio components 36, and the like. Only some of the components are shown schematically in fig. 3, and it is not meant that the computer device includes only the components shown in fig. 3.
The communication component of fig. 3 described above is configured to facilitate communication between the device in which the communication component is located and other devices in a wired or wireless manner. The device where the communication component is located can access a wireless network based on a communication standard, such as a WiFi, a 2G, 3G/LTE, 5G and other mobile communication networks, or a combination thereof. In an exemplary embodiment, the communication component receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
The display in fig. 3 described above includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
The power supply assembly of fig. 3 described above provides power to the various components of the device in which the power supply assembly is located. The power components may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device in which the power component is located.
The audio component of fig. 3 described above may be configured to output and/or input an audio signal. For example, the audio component includes a Microphone (MIC) configured to receive an external audio signal when the device in which the audio component is located is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in a memory or transmitted via a communication component. In some embodiments, the audio assembly further comprises a speaker for outputting audio signals.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or apparatus that comprises the element.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (13)
1. An information push method is applied to intelligent payment equipment and comprises the following steps:
acquiring an information push instruction sent by first terminal equipment, wherein the information push instruction comprises information to be pushed; acquiring the characteristic data of each of the plurality of second terminal devices according to the information push instruction,
inputting the characteristic data of each second terminal device and the information to be pushed into a trained pushing model to obtain the score of each second terminal device for pushing the information to be pushed;
selecting a target terminal device from the plurality of second terminal devices according to scores of the information to be pushed by the plurality of second terminal devices;
sending the information to be pushed to the target terminal equipment;
before obtaining the feature data of each of the plurality of second terminal devices, the method further includes:
determining a plurality of third terminal devices which are in communication connection with the first terminal device;
selecting the plurality of second terminal devices from the plurality of third terminal devices, wherein the distance between the second terminal devices and the first terminal device is smaller than a preset distance threshold value;
selecting, from the plurality of third terminal devices, the plurality of second terminal devices whose distance from the first terminal device is less than a preset distance threshold includes:
determining the blocking rate of the information display mode supported by each of the plurality of third terminal devices, wherein the blocking rate of the information display mode supported by each of the third terminal devices is obtained by counting whether the historical push message displayed by each of the third terminal devices is blocked or not;
selecting a plurality of fourth terminal devices which support the information display mode of the information to be pushed and have the smallest jamming rate from the plurality of third terminal devices;
and selecting the plurality of second terminal devices from the plurality of fourth terminal devices, wherein the distance between the second terminal devices and the first terminal device is smaller than a preset distance threshold value.
2. The method of claim 1, wherein selecting a target terminal device from the plurality of second terminal devices according to the scores of the plurality of second terminal devices for pushing the information to be pushed comprises:
selecting a specified number of second terminal devices with the largest score as candidate terminal devices;
sending prompt information to the first terminal device to prompt the target terminal device to be selected from the candidate terminal devices;
and responding to the selection information sent by the first terminal equipment, and determining the target terminal equipment according to the selection information.
3. The method according to any one of claims 1 to 2, wherein before acquiring the feature data of each of the plurality of second terminal devices according to the information push instruction, the method further comprises:
judging whether the first terminal equipment has the authority of pushing information to other terminal equipment;
and if the judgment result is yes, acquiring the respective feature data of the plurality of second terminal devices according to the information push instruction.
4. The method of claim 3, wherein determining whether the first terminal device has the right to push information to other terminal devices comprises:
if the IP address of the first terminal equipment is successfully matched with a preset IP address white list or is unsuccessfully matched with a preset IP address black list, determining that the first terminal equipment has the authority of pushing information to other terminal equipment; the IP address white list is the IP address of the terminal equipment with the authority of pushing information to other terminal equipment, and the IP address black list is the IP address of the terminal equipment without the authority of pushing information to other terminal equipment.
5. The method of claim 4, wherein if the matching of the IP address of the first terminal device with a preset white list of IP addresses is successful or the matching of the IP address of the first terminal device with a preset black list of IP addresses is unsuccessful, determining that the first terminal device has the right to push information to other terminal devices comprises:
matching the IP address of the first terminal device with the IP address in the IP address white list;
if the matching with the IP address white list fails, matching the IP address of the first terminal device with the IP address in the IP address black list;
and if the matching with the IP address blacklist fails, determining that the first terminal equipment has the authority of pushing information to other terminal equipment.
6. The method according to any one of claims 1 to 2, wherein after sending the information to be pushed to the target terminal device, further comprising:
and monitoring the display effect of the information to be pushed, and returning the display effect of the information to be pushed to the first terminal equipment.
7. The method according to any of claims 1 to 2, wherein the respective characteristic data of the second terminal devices comprises at least one of: the system comprises merchant characteristics, consumer group characteristics, historical pushing information, pushing effect data of the historical pushing information, and distance information between the second terminal device and the first terminal device.
8. The method according to any one of claims 1 to 2, wherein obtaining the information push instruction sent by the first terminal device comprises:
and acquiring an information push instruction sent by the first terminal equipment through a specified application program.
9. The method of claim 1, wherein before obtaining the respective feature data of the plurality of second terminal devices, the method comprises:
controlling the first terminal equipment to display the identification information of the terminal equipment to be selected;
receiving the identification information of the selected terminal equipment to be selected sent by the first terminal equipment;
and taking the selected terminal equipment to be selected as the plurality of second terminal equipment.
10. The method according to claim 9, wherein the candidate terminal devices include terminal devices having an association relationship with the first terminal device and terminal devices having no association relationship with the first terminal device.
11. The method of claim 10, further comprising:
and if the second terminal equipment is not associated with the first terminal equipment, controlling the first terminal equipment to pay preset money to the target terminal equipment after sending information to be pushed to the target terminal equipment selected from the second terminal equipment.
12. The method of claim 10, further comprising:
if the second terminal device has no association relation with the first terminal device, before a target terminal device selected from the second terminal device is sent, it is determined that the first terminal device has the authority to push information to the second terminal device.
13. A computer device, comprising: a memory and a processor;
the memory for storing a computer program;
the processor is coupled to the memory for executing the computer program for performing the steps of the method of any of claims 1-12.
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