CN113761333A - Information processing method, device and storage medium - Google Patents
Information processing method, device and storage medium Download PDFInfo
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Abstract
The application provides an information processing method, an information processing device and a storage medium, wherein the method comprises the following steps: the first device obtains page information of a current access page of a user in the questionnaire service request by receiving the questionnaire service request sent by the second device, and determines a questionnaire corresponding to the page information according to the page information. And the first equipment returns a questionnaire service response to the second equipment, wherein the questionnaire service response comprises the questionnaire. In the scheme, the first device issues the questionnaire related to the access page according to the current access page of the user, so that the accurate input of the questionnaire is realized, the invalid input of the questionnaire is reduced, and the effectiveness of the recycled questionnaire sample data can be improved.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to an information processing method, an information processing device and a storage medium.
Background
Net Promoter Score (NPS), also known as Net Promoter Score, also known as word of mouth, is an index that measures how likely a user will recommend a product or service to other users. The e-commerce platform issues a question to the client, such as "whether or not to like to recommend a product (and, if so, why) to a friend or colleague". Compared with customer satisfaction survey, the survey mode has the advantages of less number of questions, simple questions and high collection efficiency.
Currently, the e-commerce platform usually periodically collects the NPS indexes, for example, every month or two months, pushes an NPS questionnaire to a user accessing a certain brand (or product) page, collects response information of the user to the brand (or product), and determines a market recommendation value of the brand (or product) based on the response information of the user. Therefore, the determination process of the NPS index includes the processes of creating, delivering, collecting, summarizing and analyzing information of the NPS questionnaire.
Due to the influences of factors such as a putting channel and putting time, the problems that collected samples are too concentrated in time dimension and the visited people are not accurate enough exist, and the effectiveness of the collected questionnaire sample data is not high.
Disclosure of Invention
The embodiment of the application provides an information processing method, an information processing device and a storage medium, so that accurate questionnaire delivery is realized, and the effectiveness of questionnaire sample data is improved.
A first aspect of an embodiment of the present application provides an information processing method, including:
receiving a questionnaire service request from second equipment, wherein the questionnaire service request comprises page information of a current access page of a user;
determining a questionnaire corresponding to the page information according to the page information;
sending a questionnaire service response to the second device, the questionnaire service response comprising the questionnaire.
In one embodiment of the present application, the page information includes a page type; the determining the questionnaire corresponding to the page information according to the page information includes:
determining whether the page type is a preset page type, wherein the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
and if the page type is determined to be a preset page type, determining a questionnaire corresponding to the page type according to the page type.
Optionally, the questionnaire service request further includes a user identifier;
in an embodiment of the present application, the determining, according to the page information, a questionnaire corresponding to the page information includes:
determining whether the user is a pushing user according to the user identification, wherein the pushing user comprises at least one of a user who is not pushed with a questionnaire within a preset time period, a user who is not closed with the questionnaire operation, an active user and a user whose ordering times are greater than a preset value;
and when the user is determined to be the pushing user, determining a questionnaire corresponding to the page information according to the page information.
In an embodiment of the application, after sending the questionnaire service response to the second device, the method further includes:
receiving a questionnaire result from the second device, wherein the questionnaire result corresponds to a page type;
and storing the questionnaire results.
In one embodiment of the present application, the method further comprises:
receiving questionnaire results of a plurality of users, the questionnaires of the plurality of users being used for investigating the same product or service;
classifying the questionnaire results of the plurality of users according to page types;
determining the comprehensive score of the questionnaire result corresponding to each page type;
and determining the total score of the product or the service according to the preset weight value of the page type and the comprehensive score of the questionnaire result corresponding to each page type.
In one embodiment of the present application, the method further comprises:
receiving questionnaire issuing information, wherein the questionnaire issuing information comprises at least one questionnaire, and each questionnaire corresponds to at least one page type;
and storing the questionnaire issuing information to a cache database, wherein the cache database comprises a corresponding relation between the questionnaire and the page type.
A second aspect of the embodiments of the present application provides an information processing method, which is applied to a second device, and the method includes:
acquiring page information of a current access page of a user, wherein the page information comprises a page type;
when the page type is determined to be a preset page type, sending a questionnaire service request to first equipment, wherein the questionnaire service request is used for requesting a questionnaire corresponding to the page type; the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
receiving a questionnaire service response from the first device, the questionnaire service response comprising the questionnaire.
Optionally, the questionnaire service request further includes a user identifier, where the user identifier is used to indicate whether the user of the first device is a push user;
the pushing users comprise at least one of users who are not pushed with questionnaires within a preset time period, users who do not close questionnaire operation, active users and users whose ordering times are greater than a preset value.
A third aspect of the embodiments of the present application provides an information processing apparatus, including:
the system comprises a receiving module, a processing module and a display module, wherein the receiving module is used for receiving a questionnaire service request from second equipment, and the questionnaire service request comprises page information of a current access page of a user;
the processing module is used for determining a questionnaire corresponding to the page information according to the page information;
a sending module, configured to send a questionnaire service response to the second device, where the questionnaire service response includes the questionnaire.
A fourth aspect of the embodiments of the present application provides an information processing apparatus, including:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring page information of a current access page of a user, and the page information comprises a page type;
the sending module is used for sending a questionnaire service request to the first equipment when the page type is determined to be the preset page type, wherein the questionnaire service request is used for requesting a questionnaire corresponding to the page type; the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
a receiving module, configured to receive a questionnaire service response from the first device, where the questionnaire service response includes the questionnaire.
A fifth aspect of an embodiment of the present application provides an information processing apparatus, including:
a memory, a processor, and a computer program;
wherein the computer program is stored in the memory and configured to be executed by the processor to implement the method of any of the first aspects.
A sixth aspect of the embodiments of the present application provides an information processing apparatus comprising:
a memory, a processor, and a computer program;
wherein the computer program is stored in the memory and configured to be executed by the processor to implement the method of any of the second aspects.
A seventh aspect of embodiments of the present application provides a computer-readable storage medium having a computer program stored thereon, the computer program being executable by a processor to implement the method according to any one of the first aspect.
An eighth aspect of embodiments of the present application provides a computer-readable storage medium having stored thereon a computer program for execution by a processor to implement the method according to any one of the second aspects.
An embodiment of the application provides an information processing method, an information processing device and a storage medium, wherein the method comprises the following steps: the first device obtains page information of a current access page of a user in the questionnaire service request by receiving the questionnaire service request sent by the second device, and determines a questionnaire corresponding to the page information according to the page information. And the first equipment returns a questionnaire service response to the second equipment, wherein the questionnaire service response comprises the questionnaire. In the scheme, the first device issues the questionnaire related to the access page according to the current access page of the user, so that the accurate input of the questionnaire is realized, the invalid input of the questionnaire is reduced, and the effectiveness of the recycled questionnaire sample data can be improved.
Drawings
Fig. 1 is a first schematic view of an application scenario of an information processing method according to an embodiment of the present application;
fig. 2 is a schematic view of an application scenario of an information processing method according to an embodiment of the present application;
fig. 3 is a first interaction diagram of an information processing method according to an embodiment of the present application;
fig. 4 is a second interaction diagram of an information processing method according to an embodiment of the present application;
fig. 5 is a schematic flowchart of an information processing method according to an embodiment of the present application;
fig. 6 is a first schematic structural diagram of an information processing apparatus according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application;
fig. 9 is a first hardware configuration diagram of an information processing apparatus according to an embodiment of the present application;
fig. 10 is a hardware configuration diagram of an information processing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It will be understood that the terms "comprises" and "comprising," and any variations thereof, as used herein, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
With the continuous development of the e-commerce industry, more and more people choose to purchase products or services on the e-commerce platform. In order to improve the service quality of the e-commerce platform, the e-commerce platform provides services such as creation, release, collection and data analysis of a net recommendation value NPS questionnaire for an enterprise, and the enterprise can optimize and adjust products or services by closely tracking the NPS indexes. The process is beneficial to the continuous growth of enterprises.
Currently, the existing NPS collection process has the following disadvantages:
1) NPS indicators are typically collected periodically, requiring manual questionnaires to be created at intervals.
2) The NPS delivery process may cause interference to users, for example, some users do not want to receive questionnaires, and if the questionnaires are pushed, the user experience is not good.
3) The NPS delivery channels are not targeted, and the characteristics of different channels of people may influence the index scores of the NPS each time. For example, the ordering user has not received the good, and the rating score thereof is not highly referenced.
4) The statistic work after NPS recovery is mainly completed by background personnel, the workload is large, and the processing speed is low.
In view of the foregoing problems, an embodiment of the present application provides an information processing method, and the inventive concept thereof is as follows: firstly, considering that the existing delivery channel of the NPS questionnaire is not targeted, some invalid deliveries may exist, or the referential of the recovered questionnaire sample is not high due to unreasonable delivery channel, when providing the NPS questionnaire creation service to the enterprise, the association between the questionnaire and the channel (for example, the association between the questionnaire and the page type), the association between the channel and the delivery crowd, the start time, the end time, the delivery cycle and the like of delivering the questionnaire are set, so that the targeted and continuous delivery of the NPS questionnaire is realized, the distribution uniformity of the questionnaire sample is ensured, and the abnormal fluctuation of the NPS index caused by a specific channel or a specific time period is reduced. Secondly, considering the difference of the reference values of the questionnaire samples of different channels, the weight values of the questionnaire samples of different channels can be set, and the accuracy of the NPS index is improved. In addition, through the questionnaire service response of the client, the throwing population for throwing the NPS questionnaire can be dynamically adjusted, and repeated throwing or ineffective throwing is avoided. By the information processing method provided by the embodiment of the application, the automatic delivery and recovery of the NPS questionnaire and the subsequent data processing are realized, and the workload of background personnel is reduced.
An application scenario of the information processing method provided in the embodiment of the present application is first described below.
Fig. 1 is a schematic view of an application scenario of the information processing method according to the embodiment of the present application, and referring to fig. 1, the scenario includes a terminal device 11, a platform server 12, and a question and answer server 1. The terminal device 11 is connected to the platform server 12, and the platform server 12 is connected to the question answering server 13. The user logs in the platform server 12 through the terminal device 11, and accesses pages of various products or services provided by the platform server 12. The platform server 12 may be a server of an e-commerce platform. The question-answering server 13 includes a cache database in which related information of various questionnaires is stored. As an example, as shown in fig. 1, a user accesses or jumps to a certain page provided by the platform server 12 through the terminal device 11, and the platform server 12 determines whether the page belongs to a page preset to place a questionnaire. If the platform server 12 determines that the page is a preset page capable of being launched with the questionnaire, it initiates a questionnaire service request to the questionnaire server 13 to obtain the questionnaire. The platform server 12 returns a page response to the terminal device 11, where the questionnaire may be included in the page response, or the platform server 12 jumps directly from the current page to the questionnaire page.
Fig. 2 is a schematic view of an application scenario of the information processing method according to the embodiment of the present application, and referring to fig. 2, the scenario includes a terminal device 11 and a questionnaire server 13 that are connected to each other. As one example, the user's current page of access includes a control for indicating that the user is engaged in a questionnaire response. The user can directly access the questionnaire server 13 by clicking the control to obtain the relevant questionnaire. The questionnaire server 13 responds to the questionnaire service request initiated by the terminal device 11, and returns a questionnaire service response to the terminal device 11, wherein the questionnaire service response includes a questionnaire associated with the current access page of the user.
Based on any of the above application scenarios, an embodiment of the present application provides an information processing method, and the following detailed description is provided for a technical solution of the present application by using a specific embodiment. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
It should be noted that the questionnaire in the embodiment of the present application may be an NPS questionnaire, or may be any other type of questionnaire, and the embodiment of the present application is not limited at all.
Fig. 3 is a first interaction diagram of an information processing method according to an embodiment of the present application. The first device of this embodiment may be the question-answering server 13 shown in fig. 1 or fig. 2. The second device of this embodiment may be the platform server 12 shown in fig. 1, or may be the terminal device 11 shown in fig. 2.
Referring to fig. 3, the information processing method provided in this embodiment includes the following steps:
step 101, the second device sends a questionnaire service request to the first device, wherein the questionnaire service request comprises page information of a current access page of the user.
In one scenario, the second device is a platform server, and the first device is a questionnaire server:
as an example, when monitoring that a current access page of a user is a preset page capable of being launched with a questionnaire, a platform server obtains page information of the current access page of the user, and invokes a questionnaire service interface provided by a questionnaire server. Namely, when the platform server monitors that the current access page of the user is a preset page capable of putting questionnaires, the platform server sends a questionnaire service request to the questionnaire server, wherein the questionnaire service request comprises page information of the current access page of the user.
As another example, the platform server directly obtains page information of a current page visited by the user, and sends a questionnaire service request to the questionnaire server.
Optionally, the page information includes a page type, and the page type is used to indicate the page content of the page currently accessed by the user.
The above embodiments disclose that a questionnaire service request is initiated to the questionnaire server through the platform server, and the questionnaire server determines whether to provide a questionnaire and what type of questionnaire to provide based on the questionnaire service request.
In one scenario, the second device is a terminal device, and the first device is a questionnaire server:
as an example, when detecting that a current access page of a user is a preset page capable of being launched with a questionnaire, a terminal device obtains page information of the current access page of the user, and directly sends a questionnaire service request to a questionnaire server.
As another example, the terminal device receives a touch operation of the user on the currently accessed page, for example, clicking a control on the page to request a questionnaire), and the terminal device may directly send a questionnaire service request to the questionnaire server based on the touch operation.
The above embodiments disclose that a user actively initiates a questionnaire service request to a questionnaire server through a client operation, and the questionnaire server determines whether to provide a questionnaire and what type of questionnaire to provide according to the questionnaire service request.
In summary of the above two scenarios, in some embodiments, the sending of the questionnaire service request by the second device to the first device may include the following steps:
the second equipment acquires page information of a current access page of a user, wherein the page information comprises a page type; and the second equipment determines whether the page type of the current access page of the user is a preset page type, and sends a questionnaire service request to the first equipment when determining that the page type of the current access page of the user is the preset page type.
And step 102, the first equipment determines a questionnaire corresponding to the page information according to the page information.
In an embodiment of the present application, according to a page type in a questionnaire service request sent by a second device, a first device first determines whether the page type is a preset page type:
and if the page type is the preset page type, the first equipment determines the questionnaire corresponding to the page type according to the page type. And if the page type is not the preset page type, the first equipment returns a questionnaire service response without the questionnaire to the second equipment.
Optionally, the preset page type includes at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page, and a product main page. The page can be used for putting the questionnaire.
It can be understood that the different preset page types correspond to different channels respectively, and the questionnaire contents delivered through the different channels should be different.
Illustratively, a user a and a user B both purchase a certain product C on the platform, the current order state of the user a is that order payment is completed and to be executed, and the current order state of the user B is that an order after-sales page, then when the user a queries the order of the product C, the page type of the access page is that order payment is completed and a page to be executed is to be executed, the first device issues a questionnaire 1 based on the page type, and the questionnaire 1 does not relate to the subject of product quality grading. When the user B inquires the order of the product C, the page type of the access page is an order after-sale page, the first device issues a questionnaire 2 based on the page type, and the questionnaire 2 comprises product quality grading, logistics grading and the like.
It can be seen from the above example that the questionnaire contents corresponding to different page types are different, and by analyzing the page types, accurate questionnaire issuing is realized, invalid questionnaire delivery is reduced, and the effectiveness of the retrieved questionnaire sample data can be improved.
Step 103, the first device sends a questionnaire service response to the second device, wherein the questionnaire service response comprises a questionnaire.
In the information processing method provided in this embodiment, the first device obtains the page information of the current access page of the user in the questionnaire service request by receiving the questionnaire service request sent by the second device, and determines the questionnaire corresponding to the page information according to the page information. And the first equipment returns a questionnaire service response to the second equipment, wherein the questionnaire service response comprises the questionnaire. In the scheme, the first device issues the questionnaire related to the access page according to the current access page of the user, so that the accurate input of the questionnaire is realized, the invalid input of the questionnaire is reduced, and the effectiveness of the recycled questionnaire sample data can be improved.
Optionally, on the basis of the foregoing embodiment, the first device may include a cache database, where a correspondence between the questionnaire and the page type is stored in the cache database.
Specifically, the information processing process further includes the following steps:
the first device receives questionnaire issuing information, wherein the questionnaire issuing information comprises at least one questionnaire, and each questionnaire corresponds to at least one page type. The first device stores the questionnaire issuing information to a cache database.
Fig. 4 is a second interaction schematic diagram of the information processing method provided in the embodiment of the present application, and referring to fig. 4, the information processing method provided in the embodiment includes the following steps:
step 201, the second device sends a questionnaire service request to the first device.
In this embodiment, the questionnaire service request includes page information of the current page visited by the user and the user identifier. The page information is the same as the above embodiment, and the user identifier is used for uniquely determining the identity of a certain user.
Step 202, the first device determines whether the user is a push user according to the user identifier.
The first device determines that the user is a push user and performs step 203.
Otherwise, the first device returns a questionnaire service response without pushing the questionnaire to the second device.
The pushing users comprise at least one of users who are not pushed with questionnaires within a preset time period, users who do not close questionnaire operations, active users and users whose ordering times are greater than a preset value.
The user who has not been pushed the questionnaire within the preset time period refers to the user who has not made the questionnaire within the preset time period.
The operation of not closing the questionnaire within the preset time period refers to a user who may open the questionnaire but does not submit the questionnaire within the preset time period, and the user may be a push user, and in some embodiments, the user may also be a non-push user, that is, as long as the user opens the questionnaire, the user does not push the questionnaire to the user regardless of whether the questionnaire is submitted or not.
The active users refer to users with access times larger than preset times in a preset time period.
The user who orders more than the preset number of times can be understood as a user with strong purchasing power.
The preset time period can be set to be one month, one week and the like, and can be set according to the actual application requirements, and the embodiment of the application is not limited at all.
For ease of understanding, the present steps may also be described from the reverse perspective: and the first equipment determines whether the user is a non-push user according to the user identification, and if the user is the non-push user, the first equipment returns a questionnaire service response without pushing the questionnaire to the second equipment. If the user is not a non-push user, the first device continues with steps 203 and 204. The non-push users comprise at least one of users who have questionnaire reply records in a preset time period, users who are related to questionnaire closing operation, inactive users and users whose order times are less than a preset value.
Optionally, the first device may construct a set of non-push users, where the set includes user identifications of the non-push users. The first device may determine whether the user is a non-push user by querying a set of non-push users.
Step 203, the first device determines a questionnaire corresponding to the page information according to the page information.
Step 204, the first device sends a questionnaire service response to the second device, wherein the questionnaire service response comprises a questionnaire.
Step 203 and step 204 in this embodiment are the same as step 102 and step 103 in the above embodiment, and reference may be made to the above embodiment specifically, and details are not repeated here.
In the information processing method provided in this embodiment, the first device receives the questionnaire service request sent by the second device, and first determines whether the user is a push user according to the user identifier in the questionnaire service request. And when the user is determined to be the push user, the first device determines the questionnaire corresponding to the page information according to the page information in the questionnaire request, and returns a questionnaire service response comprising the questionnaire to the second device. In the scheme, due to the fact that the identification of the user is added, the questionnaire can be effectively prevented from being pushed to the user who has already made the questionnaire or does not want to answer the questionnaire, accurate control over the input crowd is achieved, repeated input or invalid input is avoided, and effectiveness of the recovered questionnaire sample data can be improved.
Optionally, on the basis of any of the foregoing embodiments, the information processing method provided in this embodiment may further include the following steps:
after sending a questionnaire service response to the second equipment, the first equipment receives a questionnaire result from the second equipment, wherein the questionnaire result corresponds to the page type; the first device stores the questionnaire results.
It should be noted that if the user answers the questionnaire, the questionnaire result includes a questionnaire score, and the questionnaire score may be a score of one or more parameters, such as a product recommendation score, a product quality score, a product description score, a product delivery score, and the like. If the user does not answer the questionnaire, that is, the questionnaire is closed after the questionnaire is opened, the questionnaire result is not considered, and meanwhile, the first device may mark the user or store the user identifier of the user in the non-push user set.
The following embodiment provides an information processing method, the execution subject of which is a first device, such as the questionnaire server 13 shown in fig. 1 or fig. 2, mainly related to the data processing process of questionnaire scores in questionnaire results of a plurality of users, and the comprehensive recommendation index of questionnaire research products or services is obtained.
Fig. 5 is a schematic flowchart of an information processing method according to an embodiment of the present application. Referring to fig. 5, the information processing method of the present embodiment includes the steps of:
Wherein questionnaires provided by the first device to a plurality of users are used to investigate the same product or service.
For example, in order to investigate the market feedback of the products of a certain enterprise, a questionnaire of multiple page types is created, for example, a questionnaire of page type 1 is used for placing to the order payment completion to-be-executed page, a questionnaire of page type 2 is used for placing to the order execution completion page, and a questionnaire of page type 3 is used for placing to the order after-market page.
Based on the above example of steps, assume that users 1, 2, and 3 receive the questionnaire of page type 1 and have submitted questionnaire results 1, 2, and 3, and the questionnaire result of page type 1 includes the pre-sale score of the product. Assume that users 4, 5 receive a questionnaire for page type 2 and submit questionnaire results 4 and 5, respectively, with the questionnaire results for page type 2 including a product pre-sale score and a product quality score. User 6 receives the questionnaire of page type 3 and submits questionnaire result 6 correspondingly, and the questionnaire result of page type 3 includes pre-sale score, product quality score and after-sale score of the product.
Illustratively, the specific score of each user's questionnaire results is shown in the following table:
note: all scores in the table above are given in 10 points.
In an embodiment of the present application, if the questionnaire result corresponding to a certain page type only includes one score, for example, the questionnaire result corresponding to page type 1 shown in the above table only includes the pre-sale score of the product, the integrated score of the questionnaire result corresponding to the page type is an average value of scores of the same type in the plurality of questionnaire results corresponding to the page type, for example, the integrated score of the questionnaire result corresponding to page type 1 is (8+9+7)/3 ═ 8.
In one embodiment of the present application, if the questionnaire result corresponding to a certain page type includes at least two scores, for example, the questionnaire result corresponding to page type 2 shown in the above table includes a pre-sale score and a product quality score, and the questionnaire result corresponding to page type 3 includes a pre-sale score, a product quality score and a post-sale score. First, an average of each score in the plurality of questionnaire results is determined. For example, the average value of the pre-sale scores of the products in the two questionnaire results corresponding to page type 2 is (8+ 10)/2-9, and the average value of the product quality scores is (7+ 9)/2-8. And secondly, determining the comprehensive score of the questionnaire result corresponding to the page type according to the average value of the scores of different types. For example, the comprehensive score of the questionnaire results corresponding to page type 2 is: the average of the pre-sale scores and the average of the quality scores of the products, namely (8+9)/2, is 8.5. For another example, since only one user's questionnaire results are collected for page type 3, the total score of the questionnaire results corresponding to page type 3 is the average of the scores of the respective categories, that is, (9+6+7)/3 is 7.3.
It should be appreciated that the composite score of the questionnaire results corresponding to different page types characterizes the composite score of the questionnaire results collected by different channels.
And step 304, determining the total score of the product or the service according to the preset weight value of the page type and the comprehensive score of the questionnaire result corresponding to each page type.
In this embodiment, the weight values of the page types, that is, the weight values of different channels, may be set according to the actual application requirements.
Illustratively, based on the above example, the weighting values of page type 1, page type 2, and page type 3 are 0.2, 0.3, and 0.5, respectively. According to the preset weight values of the page types and the comprehensive scores of the questionnaire results corresponding to the page types, the total score of the questionnaire investigation products or services can be calculated as follows: 8 × 0.2+8.5 × 0.3+7.3 × 0.5 ═ 7.8.
As can be seen from the above example, the weight value of the total score of the questionnaire results corresponding to the page type has a corresponding relationship with the weight value of the page type, that is, the weight value of the questionnaire total score collected from the order after-sale page > the weight value of the questionnaire total score collected from the order execution completion page, and the weight value of the questionnaire total score collected from the order execution completion page > the weight value of the questionnaire total score collected from the order payment completion page.
The information processing method provided by the embodiment is applied to a questionnaire server, the questionnaire server receives questionnaire results of a plurality of users, classifies the questionnaire results of the plurality of users according to page types, determines a comprehensive score of the questionnaire results corresponding to each page type, and determines a total score of a product or a service according to the comprehensive score of the questionnaire results corresponding to each page type and a preset weight value of the page type, wherein the total score can indicate a comprehensive recommendation index of the product or the service. And comprehensively analyzing and processing the scores in the questionnaire results by collecting the questionnaire results put on different pages to obtain the comprehensive recommendation index of the product or service. The referral of the recommendation index is high due to the consideration of the weights of different pages.
In the embodiment of the present application, the information processing apparatus may be divided into the functional modules according to the method embodiments, for example, each functional module may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module can be realized in a form of hardware or a form of a software functional module. It should be noted that, in the embodiment of the present application, the division of the module is schematic, and is only one logic function division, and there may be another division manner in actual implementation. The following description will be given by taking an example in which each functional module is divided by using a corresponding function.
Fig. 6 is a first schematic structural diagram of an information processing apparatus according to an embodiment of the present application. Referring to fig. 6, the information processing apparatus 400 provided in the present embodiment includes: a receiving module 401, a processing module 402 and a sending module 403.
A receiving module 401, configured to receive a questionnaire service request from a second device, where the questionnaire service request includes page information of a current page visited by a user;
a processing module 402, configured to determine, according to the page information, a questionnaire corresponding to the page information;
a sending module 403, configured to send a questionnaire service response to the second device, where the questionnaire service response includes the questionnaire.
Optionally, the page information includes a page type;
in an embodiment of the present application, the processing module 402 is specifically configured to:
determining whether the page type is a preset page type, wherein the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
and if the page type is determined to be a preset page type, determining a questionnaire corresponding to the page type according to the page type.
Optionally, the questionnaire service request further includes a user identifier;
in an embodiment of the present application, the processing module 402 is specifically configured to:
determining whether the user is a pushing user according to the user identification, wherein the pushing user comprises at least one of a user who is not pushed with a questionnaire within a preset time period, a user who is not closed with the questionnaire operation, an active user and a user whose ordering times are greater than a preset value;
and when the user is determined to be the pushing user, determining a questionnaire corresponding to the page information according to the page information.
Fig. 7 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application, and referring to fig. 7 on the basis of the apparatus shown in fig. 6, the information processing apparatus according to the embodiment further includes: a storage module 404.
After the sending module 403 sends a questionnaire service response to the second device, the receiving module 401 is further configured to receive a questionnaire result from the second device, where the questionnaire result corresponds to a page type;
a storage module 404, configured to store the questionnaire result.
In an embodiment of the present application, the receiving module 401 is further configured to:
receiving questionnaire results of a plurality of users, the questionnaires of the plurality of users being used for investigating the same product or service;
a processing module 402, further configured to:
classifying the questionnaire results of the plurality of users according to page types;
determining the comprehensive score of the questionnaire result corresponding to each page type;
and determining the total score of the product or the service according to the preset weight value of the page type and the comprehensive score of the questionnaire result corresponding to each page type.
In an embodiment of the present application, the receiving module 401 is further configured to: receiving questionnaire issuing information, wherein the questionnaire issuing information comprises at least one questionnaire, and each questionnaire corresponds to at least one page type;
the storage module 404 is further configured to store the questionnaire issuing information to a cache database, where the cache database includes a correspondence between the questionnaire and the page type.
The information processing apparatus provided in this embodiment may execute the technical solution of the first device in any of the method embodiments, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 8 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application. Referring to fig. 8, the present embodiment provides an information processing apparatus 500 including: an obtaining module 501, a sending module 502 and a receiving module 503.
An obtaining module 501, configured to obtain page information of a current page visited by a user, where the page information includes a page type;
a sending module 502, configured to send a questionnaire service request to a first device when it is determined that the page type is a preset page type, where the questionnaire service request is used to request a questionnaire corresponding to the page type; the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
a receiving module 503, configured to receive a questionnaire service response from the first device, where the questionnaire service response includes the questionnaire.
Optionally, the questionnaire service request further includes a user identifier, where the user identifier is used to indicate whether the user of the first device is a push user;
the pushing users comprise at least one of users who are not pushed with questionnaires within a preset time period, users who do not close questionnaire operation, active users and users whose ordering times are greater than a preset value.
In an embodiment of the present application, the sending module 502 is further configured to send a questionnaire result to the first device, where the questionnaire result corresponds to the page type.
The information processing apparatus provided in this embodiment may execute the technical solution of the second device in any of the method embodiments, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 9 is a first hardware configuration diagram of an information processing apparatus according to an embodiment of the present application. Referring to fig. 9, the information processing apparatus 600 according to the present embodiment includes:
a memory 601;
a processor 602; and
a computer program;
the computer program is stored in the memory 601 and configured to be executed by the processor 602 to implement the technical solution of the first device in any of the above method embodiments, and the implementation principle and the technical effect are similar, and are not described herein again.
Alternatively, the memory 601 may be separate or integrated with the processor 602. When the memory 601 is a device independent of the processor 602, the information processing apparatus 600 further includes: a bus 603 for connecting the memory 601 and the processor 602.
Fig. 10 is a hardware configuration diagram of an information processing apparatus according to an embodiment of the present application. Referring to fig. 10, the information processing apparatus 700 according to the present embodiment includes:
a memory 701;
a processor 702; and
a computer program;
the computer program is stored in the memory 701 and configured to be executed by the processor 702 to implement the technical solution of the second device in any of the above method embodiments, and the implementation principle and the technical effect are similar, and are not described herein again.
Alternatively, the memory 701 may be separate or integrated with the processor 702. When the memory 701 is a device independent of the processor 702, the information processing apparatus 700 further includes: a bus 703 for connecting the memory 701 and the processor 702.
Embodiments of the present application also provide a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor 602 to implement the steps performed by the first device in any of the above method embodiments.
Embodiments of the present application further provide a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by the processor 702 to implement the steps performed by the second apparatus in any of the above method embodiments.
An embodiment of the present application further provides a chip, including: the device comprises a memory, a processor and a computer program, wherein the computer program is stored in the memory, and the processor runs the computer program to execute the technical scheme of the first device in the method embodiment.
An embodiment of the present application further provides a chip, including: the device comprises a memory, a processor and a computer program, wherein the computer program is stored in the memory, and the processor runs the computer program to execute the technical scheme of the second device in the method embodiment.
It should be understood that the Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
The memory may comprise a high-speed RAM memory, and may further comprise a non-volatile storage NVM, such as at least one disk memory, and may also be a usb disk, a removable hard disk, a read-only memory, a magnetic or optical disk, etc.
The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended ISA (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, the buses in the figures of the present application are not limited to only one bus or one type of bus.
The storage medium may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks. A storage media may be any available media that can be accessed by a general purpose or special purpose computer.
An exemplary storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium. Of course, the storage medium may also be integral to the processor. The processor and the storage medium may reside in an Application Specific Integrated Circuits (ASIC). Of course, the processor and the storage medium may reside as discrete components in an information processing apparatus.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications or substitutions do not depart from the spirit and scope of the present disclosure as defined by the appended claims.
Claims (13)
1. An information processing method applied to a first device, the method comprising:
receiving a questionnaire service request from second equipment, wherein the questionnaire service request comprises page information of a current access page of a user;
determining a questionnaire corresponding to the page information according to the page information;
sending a questionnaire service response to the second device, the questionnaire service response comprising the questionnaire.
2. The method of claim 1, wherein the page information comprises a page type; the determining the questionnaire corresponding to the page information according to the page information includes:
determining whether the page type is a preset page type, wherein the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
and if the page type is determined to be a preset page type, determining a questionnaire corresponding to the page type according to the page type.
3. The method according to claim 1 or 2, wherein the questionnaire service request further comprises a user identification; the determining the questionnaire corresponding to the page information according to the page information includes:
determining whether the user is a pushing user according to the user identification, wherein the pushing user comprises at least one of a user who is not pushed with a questionnaire within a preset time period, a user who is not closed with the questionnaire operation, an active user and a user whose ordering times are greater than a preset value;
and when the user is determined to be the pushing user, determining a questionnaire corresponding to the page information according to the page information.
4. The method of claim 1 or 2, wherein after sending the questionnaire service response to the second device, the method further comprises:
receiving a questionnaire result from the second device, wherein the questionnaire result corresponds to a page type;
and storing the questionnaire results.
5. The method of claim 4, further comprising:
receiving questionnaire results of a plurality of users, the questionnaires of the plurality of users being used for investigating the same product or service;
classifying the questionnaire results of the plurality of users according to page types;
determining the comprehensive score of the questionnaire result corresponding to each page type;
and determining the total score of the product or the service according to the preset weight value of the page type and the comprehensive score of the questionnaire result corresponding to each page type.
6. The method according to any one of claims 1, 2 or 5,
the method further comprises the following steps:
receiving questionnaire issuing information, wherein the questionnaire issuing information comprises at least one questionnaire, and each questionnaire corresponds to at least one page type;
and storing the questionnaire issuing information to a cache database, wherein the cache database comprises a corresponding relation between the questionnaire and the page type.
7. An information processing method applied to a second device, the method comprising:
acquiring page information of a current access page of a user, wherein the page information comprises a page type;
when the page type is determined to be a preset page type, sending a questionnaire service request to first equipment, wherein the questionnaire service request is used for requesting a questionnaire corresponding to the page type; the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page;
receiving a questionnaire service response from the first device, the questionnaire service response comprising the questionnaire.
8. The method of claim 7, wherein the questionnaire service request further comprises a user identifier indicating whether the user is a push user or not;
the pushing users comprise at least one of users who are not pushed with questionnaires within a preset time period, users who do not close questionnaire operation, active users and users whose ordering times are greater than a preset value.
9. An information processing apparatus characterized by comprising:
the system comprises a receiving module, a processing module and a display module, wherein the receiving module is used for receiving a questionnaire service request from second equipment, and the questionnaire service request comprises page information of a current access page of a user;
the processing module is used for determining a questionnaire corresponding to the page information according to the page information;
a sending module, configured to send a questionnaire service response to the second device, where the questionnaire service response includes the questionnaire.
10. An information processing apparatus characterized by comprising:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring page information of a current access page of a user, and the page information comprises a page type;
the sending module is used for sending a questionnaire service request to the first equipment when the page type is determined to be the preset page type, wherein the questionnaire service request is used for requesting a questionnaire corresponding to the page type;
the preset page type comprises at least one of an order payment completion page, an order payment completion to-be-executed page, an order execution completion page, an order after-sale page and a product main page.
11. An information processing apparatus characterized by comprising:
a memory;
a processor; and
a computer program;
wherein the computer program is stored in the memory and configured to be executed by the processor to implement the method of any one of claims 1 to 6.
12. An information processing apparatus characterized by comprising:
a memory;
a processor; and
a computer program;
wherein the computer program is stored in the memory and configured to be executed by the processor to implement the method of claim 7 or 8.
13. A computer-readable storage medium, having stored thereon a computer program for execution by a processor to perform the method of any one of claims 1 to 6, or the method of claim 7 or 8.
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