CN113742015A

CN113742015A - Display method, device, equipment and medium

Info

Publication number: CN113742015A
Application number: CN202110932003.9A
Authority: CN
Inventors: 董家骥; 孔昭阳
Original assignee: Hangzhou Netease Cloud Music Technology Co Ltd
Current assignee: Hangzhou Netease Cloud Music Technology Co Ltd
Priority date: 2021-08-13
Filing date: 2021-08-13
Publication date: 2021-12-03
Anticipated expiration: 2041-08-13
Also published as: CN113742015B

Abstract

The disclosure provides a display method, device, equipment and medium, which are used for determining the display position of each audio/video playing module contained in a page for user personalization, and improving user experience. According to the method, the target sorting sub-score corresponding to the target playing parameter of each historical time period of the audio and video playing module can be determined for any audio and video playing module according to the stored corresponding relation between the playing parameter of each historical time period of each audio and video playing module and the sorting sub-score; determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period; and the display position of each audio and video playing module is determined based on the sequencing score of each audio and video playing module, so that the display position of each audio and video playing module contained in the page can be determined for the user in a personalized manner, and the user experience is improved.

Description

Display method, device, equipment and medium

Technical Field

The present disclosure relates to the field of display position determination technologies, and in particular, to a display method, device, apparatus, and medium.

Background

With the development of computer technology and the like, users can listen to music and radio stations, watch videos, live broadcasts and the like at a mobile terminal, a PC terminal and the like, the lives of the users are greatly enriched, and great convenience is brought to the lives, the study, the work and the like of the users.

Taking a music Application program (App) of a mobile terminal as an example, a page such as a home page of the music App includes a plurality of audio/video playing modules such as a music module, a radio module, a video module, a live broadcasting module, a karaoke module, and the like, and a user can select an interested audio/video playing module from the plurality of audio/video playing modules displayed in the page to play.

Because the number of audio/video playing modules contained in a page is usually large and limited by the size of a display screen, the display screen can only display part of the audio/video playing modules at a time, and a user can only view other audio/video playing modules by sliding up and down or sliding left and right. If the display position of the audio/video playing module which is interested by the user is relatively backward, the user may need more operation steps to check the audio/video playing module, and the user experience is influenced.

Therefore, it is necessary to determine the display position of each audio/video playing module contained in the page for the user to improve the user experience.

Disclosure of Invention

The disclosure provides a display method, device, equipment and medium, which are used for determining the display position of each audio/video playing module contained in a page for user personalization, and improving user experience.

In a first aspect, the present disclosure provides a display method, the method comprising:

counting target playing parameters of each audio and video playing module in at least one historical time period;

according to the stored corresponding relation between the target playing parameter of each audio and video playing module in each historical time period and the target sorting sub-score, aiming at any audio and video playing module, determining the target sorting sub-score corresponding to the target playing parameter of the audio and video playing module in each historical time period; determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period;

and determining the display position of each audio and video playing module based on the sequencing score of each audio and video playing module.

In some possible embodiments, the target playback parameters include: at least one of target click times, target playing time and target effective playing days.

In some possible embodiments, after determining the ranking score of the av playback module, before determining the display position of each av playback module based on the ranking score of each av playback module, the method further includes:

and aiming at a preset audio and video playing module, determining a second weight coefficient of the preset audio and video playing module, and updating the sorting value of the preset audio and video playing module according to the sorting value of the preset audio and video playing module and the second weight coefficient.

In some possible embodiments, the determining the second weight coefficient of the preset audiovisual playing module includes:

if the preset audio and video playing module is a live playing module and a user is currently in a login state, if a target anchor concerned by the user is included in a current live anchor of the live playing module, determining a second weight coefficient corresponding to the live playing module according to the interaction condition of the user and the target anchor.

In some possible embodiments, the determining, according to the interaction between the user and the target anchor, a second weight coefficient corresponding to the live broadcast module includes:

aiming at the fact that the user watches the set number of times of live broadcast of the target anchor before the current time, if the interaction times of the user with the target anchor are 0 in the live broadcast process of watching the target anchor each time, determining a second weight coefficient corresponding to a live broadcast module as a first preset value;

aiming at the preset number of times of live broadcast of the target anchor watched by the user before the current time, if the user does not send virtual resources to the target anchor when interacting with the target anchor in the live broadcast watching process of the target anchor every time, determining a second weight coefficient corresponding to the live broadcast module as a second preset value;

for each live broadcast of the target anchor watched by the user before the current time, if the user sends virtual resources to the target anchor when interacting with the target anchor in the process of watching the live broadcast of the target anchor at any time, determining a second weight coefficient corresponding to a live broadcast module as a third preset value;

wherein the third preset value is not less than the second preset value; the second preset value is not less than the first preset value.

and if the preset audio and video playing module is a radio station module and the user is currently in a login state, if the current time is within a preset time period, determining a second weight coefficient corresponding to the radio station module as a fourth preset value.

In some possible embodiments, after determining that the user is currently in the login state, before determining the second weight coefficient corresponding to the station module as a fourth preset value if the current time is within a preset time period, the method further includes:

and determining the user as the user preferred by the radio station module according to the stored information of the user preferred by the radio station module.

In some possible embodiments, the method further comprises:

if the page module comprises a music text information module, counting the number of target click days of the music text information module in any historical time period by the user;

determining a target display position corresponding to the target click days according to the stored corresponding relation between the target click days and the target display position of any historical time period; and adjusting the display position of the music text information module based on the target display position.

In some possible embodiments, the method further comprises:

counting a first user retention rate of any audio and video playing module in a current counting period aiming at the audio and video playing module; determining a target retention rate change parameter of the audio and video playing module according to the first user retention rate and a second user retention rate of the audio and video playing module in a previous adjacent statistical period; determining a target third weight coefficient corresponding to the target retention rate change parameter according to the corresponding relation between the stored target retention rate change parameter and the target third weight coefficient; determining a sorting optimization score of the audio and video playing module based on the target third weight coefficient and the sorting score;

and adjusting the display position of each audio and video playing module based on the sequencing optimization score of each audio and video playing module.

In some possible embodiments, the method further comprises:

the music text information statistics module is used for counting the target retention rate change parameters of the current statistics period relative to the previous adjacent statistics period;

determining the ranking ascending and descending amplitude of the target display position corresponding to the target retention rate change parameter of the music text information module according to the corresponding relation between the stored target retention rate change parameter and the ranking ascending and descending amplitude of the target display position; and adjusting the display position of the music text information module according to the target display position and the ranking ascending and descending amplitude of the target display position.

In some possible embodiments, the method further comprises:

the process of storing the corresponding relationship between the target playing parameter and the target ranking sub-score of each audio/video playing module in each historical time period specifically includes:

counting target playing parameters of a preset number of users for the audio and video playing module in the historical time period aiming at any audio and video playing module and any historical time period;

sequencing the target playing parameters of the preset number of users;

dividing all the sorted target playing parameters according to a preset number of score intervals;

and storing the corresponding relation between the target playing parameters in each score interval and the corresponding target sorting sub-scores according to the target sorting sub-scores corresponding to each score interval.

In a second aspect, the present disclosure provides a display device, the device comprising:

the first statistic module is used for counting the target playing parameters of each audio/video playing module in at least one historical time period;

the determining module is used for determining a target sorting sub-score corresponding to the target playing parameter of each audio and video playing module in each historical time period aiming at any audio and video playing module according to the stored corresponding relation between the target playing parameter of each audio and video playing module in each historical time period and the target sorting sub-score; determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period;

and the first display position determining module is used for determining the display position of each audio and video playing module based on the sorting score of each audio and video playing module.

In some possible embodiments, the determining module is further configured to determine, after determining the ranking score of the audio/video playing module, a second weighting coefficient of the preset audio/video playing module for a preset audio/video playing module, and update the ranking score of the preset audio/video playing module according to the ranking score of the preset audio/video playing module and the second weighting coefficient.

In some possible embodiments, the determining module is specifically configured to determine, if the preset audio/video playing module is a live playing module and a user is currently in a login state, a second weight coefficient corresponding to the live playing module according to an interaction condition between the user and a target anchor concerned by the user if the target anchor concerned by the user is included in the anchor currently broadcast by the live playing module.

In some possible embodiments, the determining module is specifically configured to determine, for a set number of times that the user watches live broadcasts of the target anchor before the current time, that a second weight coefficient corresponding to the live broadcast module is a first preset value if the number of times that the user interacts with the target anchor is 0 in each live broadcast watching process of the target anchor;

In some possible embodiments, the determining module is specifically configured to determine, if the preset audio/video playing module is a radio station module and the user is currently in a login state, a second weight coefficient corresponding to the radio station module as a fourth preset value if the current time is within a preset time period.

In some possible embodiments, the determining module is further configured to determine that the user is a station module preferred user according to the stored station module preferred user information before determining that the second weight coefficient corresponding to the station module is a fourth preset value if the current time is within a preset time period after the user is currently in the login state.

In some possible embodiments, the apparatus further comprises:

the second statistical module is used for counting the number of target click days of the user on the music text information module in any historical time period if the page module comprises the music text information module;

the second display position determining module is used for determining a target display position corresponding to the target click days according to the stored corresponding relation between the target click days and the target display position of any historical time period; and adjusting the display position of the music text information module based on the target display position.

In some possible embodiments, the apparatus further comprises:

the third statistical module is used for counting the first user retention rate of the audio and video playing module in the current statistical period aiming at any audio and video playing module; determining a target retention rate change parameter of the audio and video playing module according to the first user retention rate and a second user retention rate of the audio and video playing module in a previous adjacent statistical period; determining a target third weight coefficient corresponding to the target retention rate change parameter according to the corresponding relation between the stored target retention rate change parameter and the target third weight coefficient; determining a sorting optimization score of the audio and video playing module based on the target third weight coefficient and the sorting score;

and the first adjusting module is used for adjusting the display position of each audio and video playing module based on the sequencing optimization score of each audio and video playing module.

In some possible embodiments, the apparatus further comprises:

the fourth statistical module is used for counting the target retention rate change parameters of the music text information module in the current statistical period relative to the previous adjacent statistical period;

the second adjusting module is used for determining the ranking ascending and descending amplitude of the target display position corresponding to the target retention rate change parameter of the music text information module according to the corresponding relation between the stored target retention rate change parameter and the ranking ascending and descending amplitude of the target display position; and adjusting the display position of the music text information module according to the target display position and the ranking ascending and descending amplitude of the target display position.

In some possible embodiments, the apparatus further comprises:

the corresponding relation storage module is used for counting target playing parameters of a preset number of users to the audio and video playing module in any historical time period aiming at any audio and video playing module and any historical time period; sequencing the target playing parameters of the preset number of users; dividing all the sorted target playing parameters according to a preset number of score intervals; and storing the corresponding relation between the target playing parameters in each score interval and the corresponding target sorting sub-scores according to the target sorting sub-scores corresponding to each score interval.

In a third aspect, the present disclosure provides an electronic device comprising at least a processor and a memory, the processor being configured to implement the steps of the display method as described in any one of the above when executing a computer program stored in the memory.

In a fourth aspect, the present disclosure provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of any of the display methods described above.

The target playing parameters of each audio and video playing module in at least one historical time period can be counted by the user; according to the stored corresponding relation between the playing parameter of each audio and video playing module in each historical time period and the ranking sub-score, aiming at any audio and video playing module, determining a target ranking sub-score corresponding to the target playing parameter of the audio and video playing module in each historical time period; determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period; and the display position of each audio and video playing module is determined based on the sequencing score of each audio and video playing module, so that the display position of each audio and video playing module contained in the page can be determined for the user in a personalized manner, and the user experience is improved.

Drawings

In order to more clearly illustrate the embodiments of the present disclosure or the implementation manner in the related art, the drawings needed to be used in the description of the embodiments or the related art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present disclosure, and other drawings can be obtained by those skilled in the art according to the drawings.

FIG. 1 illustrates a schematic diagram of a display process provided by some embodiments;

FIG. 2 illustrates another display process diagram provided by some embodiments;

FIG. 3 illustrates a schematic diagram of a display device provided in some embodiments;

fig. 4 is a schematic structural diagram of an electronic device according to some embodiments.

Detailed Description

To make the objects, technical solutions and advantages of the present disclosure clearer, the present disclosure will be described in further detail with reference to the accompanying drawings, and it is apparent that the described embodiments are only a part of the embodiments of the present disclosure, rather than all embodiments. All other embodiments, which can be derived by one of ordinary skill in the art from the embodiments disclosed herein without making any creative effort, shall fall within the scope of protection of the present disclosure.

The terms "first," "second," and the like in the description and claims of this disclosure and in the above-described figures are used for distinguishing between similar or analogous objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.

Fig. 1 shows a schematic diagram of a display process provided by some embodiments, the process including the steps of:

s101: and counting the target playing parameters of each audio and video playing module in at least one historical time period.

The display method provided by the embodiment of the disclosure is applied to electronic equipment, and the electronic equipment can be a PC (personal computer), a mobile terminal, a server and the like.

In some possible embodiments, the electronic device may count a playing parameter (referred to as a target playing parameter for convenience of description) of each audio/video playing module by the user in at least one historical time period, so as to reflect a preference degree of the user for each audio/video playing module based on the target playing parameter. The historical time period can be flexibly set according to requirements, and the historical time period is not particularly limited by the disclosure. In some possible embodiments, in order to reflect the short-term, medium-term and long-term preferences of the user for the audio/video playing module from a plurality of time perspectives, respectively, the historical time period may be two weeks, two months, half a year, etc. before the current time.

In some possible embodiments, the target playing parameter may include: at least one of the target click times, the target playing time length and the target effective playing days, that is, the preference degree of the user to each audio/video playing module can be reflected on the basis of at least one of the target click times, the target playing time length and the target effective playing days of the user to the audio/video playing module. In order to facilitate description, the number of clicks of the audio and video playing module in any historical time period is called as the target number of clicks; in any historical time period, the playing time length of the audio and video playing module is called as target playing time length; and in any historical time period, the effective playing days of the audio and video playing module are called as target effective playing days.

Illustratively, the audio/video playing module may include at least one of a music module, a radio module, a video module, a live broadcasting module, a karaoke module, and the like. When counting the target click times of each audio/video playing module in any historical time period, the number of times of clicking actions generated on the audio/video playing module by a user in the historical time period can be counted for any audio/video playing module.

In any historical time period, the target playing time length of each audio/video playing module can be counted, and the sum (total time length) of the playing time lengths of the audio/video playing modules played by the user in the historical time period can be counted for any audio/video playing module. Illustratively, taking the historical time period as two weeks before the current time, if the user plays the music module for 5 minutes on the 7 th day before the current time for the music module; and on the 8 th day before the current time, playing the music module for 10 seconds, and aiming at the music module, the target playing time length of the user for the music module in the historical time period is 5 minutes and 10 seconds. In some possible embodiments, for the karaoke module, it is considered that the user can listen to the song and can sing the song when using the karaoke module, and the total length of the song listening length and the song singing length of the user can be used as the target playing length of the karaoke module when counting the target playing length of the karaoke module. In some possible embodiments, for convenience of calculation, an interval duration between a time when the user clicks to enter the karaoke module (a first time) and a time when the user exits the karaoke module (a second time) may be used as the target play duration of the karaoke module.

In some possible embodiments, when counting the target valid playing days of each audio/video playing module in any historical time period, it may be that, for any audio/video playing module, the playing duration of each playing of the audio/video playing module by the user is counted first. Then, aiming at the playing time length of any one playing, the electronic equipment can judge whether the playing time length of the playing is not less than a preset effective playing time length threshold value of the audio and video playing module, and if the playing time length of the playing is not less than the preset effective playing time length threshold value, the playing is considered to be effective playing; on the contrary, if the playing time of the playing is less than the preset effective playing time threshold, the playing may be considered not to be effective. For convenience of description, for any day, if at least one play in the day is an effective play, the day is called an effective play day. When the number of target effective playing days of the audio and video playing module in any historical time period is counted, the target effective playing days can be determined according to the number of the effective playing days of the audio and video playing module in the historical time period.

Illustratively, for ease of understanding, still exemplified in the above embodiments, with the historical time period being two weeks before the current time, for the music module, the user played the music module for 5 minutes on the 7 th day before the current time; on the 8 th day before the current time, the music module is played for 10 seconds, and if the preset effective playing time threshold of the music module is 30 seconds, the 7 th day before the current time is an effective playing day, the 8 th day before the current time is not an effective playing day, and the target effective playing day of the music module in the historical time period is 1.

In some possible embodiments, an administrator or the like may preset (preset) an effective playing time threshold corresponding to each audio/video playing module, where the effective playing time threshold may be flexibly set according to a requirement, and the effective playing time thresholds of different audio/video playing modules may be the same or different, which is not specifically limited by the present disclosure. In some possible embodiments, in consideration that the characteristics of different audio/video playing modules may be different, an effective playing time threshold suitable for each audio/video playing module may be set according to the characteristic of each audio/video playing module, and for example, the effective playing time threshold of a music module and a radio station module may be 30 seconds or the like. The effective playing time threshold of the video module and the live broadcast module can be 5 seconds and the like. The valid playing time threshold of the karaoke module may be 60 seconds, etc.

S102: according to the stored corresponding relation between the target playing parameter of each audio and video playing module in each historical time period and the target sorting sub-score, aiming at any audio and video playing module, determining the target sorting sub-score corresponding to the target playing parameter of the audio and video playing module in each historical time period; and determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period.

In some possible embodiments, in order to measure the difference of the preference degrees of the users to different audio/video playing modules, the electronic device may store a corresponding relationship between a target playing parameter of each audio/video playing module in each historical time period and a target sorting sub-score, and determine the target sorting sub-score corresponding to the target playing parameter according to the corresponding relationship and the target playing parameter of the audio/video playing module in each historical time period, so that the difference of the preference degrees of the users to different audio/video playing modules may be measured relatively accurately based on the target sorting sub-score.

In some possible embodiments, in order to accurately determine the corresponding relationship between the target playing parameter and the target ranking sub-score of each audio/video playing module in each historical time period, the process of storing the corresponding relationship between the target playing parameter and the target ranking sub-score of each audio/video playing module in each historical time period specifically includes:

sequencing the target playing parameters of the preset number of users;

In some possible embodiments, when the corresponding relationship between the target playing parameter and the target sorting sub-score of each audio/video playing module in each historical time period is stored, for any audio/video playing module and any historical time period, a preset number of users are counted first, and the target playing parameters of the audio/video playing module in the historical time period are counted, wherein the preset number can be flexibly set according to requirements, and the preset number is not specifically limited by the present disclosure, and exemplarily may be 2000, 20000, and the like.

After counting the target playing parameters of the audio/video playing module by a preset number of users in the historical time period, the target playing parameters of the preset number of users may be sorted, for example, the target playing parameters of the preset number of users may be sorted in an ascending order or in a descending order, and the like. Then, dividing all the sorted target playing parameters according to a preset number of score intervals, where the number of the score intervals can be flexibly set according to requirements, and exemplarily, the number of the score intervals may be 5, 10, 20, and the like. Taking the example that 2000 users count the target playing parameters of the audio/video playing module in any historical time period respectively, and the number of the score intervals is 10, the ordered 2000 users can be divided into 10 score intervals (10 equal divisions), and each score interval contains 200 users' target playing parameters.

In some possible embodiments, each score interval has a corresponding preset target sorting sub-score, and the corresponding relationship between the target playing parameter and the corresponding target sorting sub-score in each score interval may be stored according to the target sorting sub-score corresponding to each score interval. The larger the value of the target playing parameter in the score interval is, the larger the target sorting sub-score corresponding to the score interval is; the smaller the value of the target playing parameter in the score interval is, the larger the target sorting sub-score corresponding to the score interval is, which is not specifically limited by the present disclosure. For convenience of description, the following examples are all given by taking the larger the value of the target playing parameter in the score interval is, the larger the target sorting sub-score corresponding to the score interval is.

Illustratively, the target playing parameters of a preset number of users are sorted in an ascending order, all the target playing parameters sorted in the ascending order are divided according to 10 score intervals, and each score interval is sequentially marked as a first score interval, a second score interval, a third score interval, a fourth score interval, a fifth score interval, a sixth score interval, a seventh score interval, an eighth score interval, a ninth score interval and a tenth score interval from front to back. The value of the target playing parameter in the first value-dividing interval is minimum, and the value of the target playing parameter in the tenth value interval is maximum.

If the target sorting sub-score corresponding to the first score interval is [0, 0.1], the target sorting sub-score corresponding to the second score interval is (0.1, 0.2], the target sorting sub-score corresponding to the third score interval is (0.2, 0.3), the target sorting sub-score corresponding to the fourth score interval is (0.3, 0.4), the target sorting sub-score corresponding to the fifth score interval is (0.4, 0.5), the target sorting sub-score corresponding to the sixth score interval is (0.5, 0.6), the target sorting sub-score corresponding to the seventh score interval is (0.6, 0.7), the target sorting sub-score corresponding to the eighth score interval is (0.7, 0.8), the target sorting sub-score corresponding to the ninth score interval is (0.8, 0.9), and the target sorting sub-score corresponding to the tenth score interval is (0.9, 1.0 ];

the corresponding relationship between the target playback parameter and the target sorting sub-score [0, 0.1] in the first score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.1, 0.2] in the second score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.2, 0.3] in the third score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.3, 0.4] in the fourth score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.4, 0.5] in the fifth score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.5, 0.6] in the sixth score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.6, 0.7] in the seventh score interval, the corresponding relationship between the target playback parameter and the target sorting sub-score (0.7, 0.8, the corresponding relation between the target playing parameter and the target sorting sub-score (0.8, 0.9) in the ninth score interval, and the corresponding relation between the target playing parameter and the target sorting sub-score (0.9, 1.0) in the tenth score interval.

In some possible embodiments, for any score interval, if the target sorting sub-score corresponding to the score interval is a single interval value, the target sorting sub-score corresponding to the target playing parameter in the score interval may be determined according to a minimum value, a maximum value, an average value, and the like in the interval values of the target sorting sub-score corresponding to the score interval. Illustratively, when determining a target sorting sub-score corresponding to a target playing parameter of the audio/video playing module, if the target playing parameter of the audio/video playing module is located in the first score interval and is not 0, determining the target sorting sub-score corresponding to the target playing parameter as 0.1; if the target playing parameter of the audio/video playing module is located in the first score interval and is 0, the target sorting sub-score corresponding to the target playing parameter can be determined as 0. In some possible embodiments, if the target playing parameter of the audio/video playing module is located in the second score interval, the target sorting sub-score corresponding to the target playing parameter may be determined to be 0.2; if the target playing parameter of the audio and video playing module is located in the third score interval, the target sorting sub-score corresponding to the target playing parameter can be determined to be 0.3; if the target playing parameter of the audio and video playing module is located in the fourth score interval, the target sorting sub-score corresponding to the target playing parameter can be determined to be 0.4; if the target playing parameter of the audio and video playing module is located in the fifth value interval, determining the target sorting sub-score corresponding to the target playing parameter as 0.5; if the target playing parameter of the audio and video playing module is located in the sixth score interval, the target sorting sub-score corresponding to the target playing parameter can be determined to be 0.6; if the target playing parameter of the audio and video playing module is located in the seventh score interval, the target sorting sub-score corresponding to the target playing parameter can be determined to be 0.7; if the target playing parameter of the audio and video playing module is located in the eighth score interval, determining a target sorting sub-score corresponding to the target playing parameter as 0.8; if the target playing parameter of the audio and video playing module is located in the ninth score interval, determining a target sorting sub-score corresponding to the target playing parameter as 0.9; if the target playing parameter of the audio and video playing module is located in the tenth value interval, the target sorting sub-score corresponding to the target playing parameter can be determined to be 1.0.

For convenience of understanding, the following explains a process of storing a corresponding relationship between a target playing parameter and a target sorting sub-score of each audio/video playing module in each historical time period, which is provided by the present disclosure, with the target playing parameter as a target click number:

counting the target click times of a preset number of users to the audio and video playing module in the historical time period aiming at any audio and video playing module and any historical time period; sequencing the target click times of a preset number of users; dividing all the ordered target click times according to a preset number of score intervals; and storing the corresponding relation between the target click times in each score interval and the corresponding target sorting sub-scores according to the target sorting sub-scores corresponding to each score interval.

In some possible embodiments, in consideration of the possibility that the use characteristics of different audio/video playing modules are different, the corresponding relationship between the target playing parameter of each historical time period suitable for each audio/video playing module and the target sorting sub-score may be set according to the use characteristics of each audio/video playing module, the corresponding relationship between the target playing parameter of each historical time period suitable for different audio/video playing modules and the target sorting sub-score may be different, and the target sorting sub-score determined based on the corresponding relationship may relatively accurately measure the difference of preference degrees of users for different audio/video playing modules.

For example, for any historical time period, the corresponding relationship between the target click times and the target ranking sub-score of different audio/video playing modules in the historical time period may be different, for example, the corresponding relationship between the target click times and the target ranking sub-score of a music module in the historical time period, the corresponding relationship between the target click times and the target ranking sub-score of a radio module in the historical time period, the corresponding relationship between the target click times and the target ranking sub-score of a video module in the historical time period, the corresponding relationship between the target click times and the target ranking sub-score of a live broadcast module in the historical time period, and the corresponding relationship between the target click times and the target ranking sub-score of a song module in the historical time period may all be different.

It can be understood that, for the same audio/video playing module, the corresponding relationship between the target click times and the target ranking sub-scores of the audio/video playing module in different historical time periods may also be different. For example, the correspondence between the target click times of the music module two weeks before the current time and the target ranking sub-score, the correspondence between the target click times of the music module two months before the current time and the target ranking sub-score, and the correspondence between the target click times of the music module half year before the current time and the target ranking sub-score may be different.

For convenience of understanding, the following explains a process of storing a corresponding relationship between a target playing time and a target sorting sub-score of each audio/video playing module in each historical time period, which is provided by the present disclosure, with a target playing parameter as a target playing time:

counting target playing time of a preset number of users for the audio and video playing module in the historical time period aiming at any audio and video playing module and any historical time period; sequencing the target playing time lengths of a preset number of users; dividing all the sorted target playing time lengths according to a preset number of score intervals; and storing the corresponding relation between the target playing time length in each score interval and the corresponding target sorting sub-score according to the target sorting sub-score corresponding to each score interval.

In some possible embodiments, for any historical time period, the correspondence between the target playing duration and the target sorting sub-score of different audio/video playing modules in the historical time period may be different, for example, the correspondence between the target playing duration and the target sorting sub-score of a music module in the historical time period, the correspondence between the target playing duration and the target sorting sub-score of a radio module in the historical time period, the correspondence between the target playing duration and the target sorting sub-score of a video module in the historical time period, the correspondence between the target playing duration and the target sorting sub-score of a live broadcasting module in the historical time period, and the correspondence between the target playing duration and the target sorting sub-score of a song-playing module in the historical time period may all be different.

It can be understood that, for the same audio/video playing module, the corresponding relationship between the target playing duration and the target sorting sub-score of the audio/video playing module in different historical time periods may also be different. For example, the correspondence between the target playing time length of the music module two weeks before the current time and the target ranking sub-score, the correspondence between the target playing time length of the music module two months before the current time and the target ranking sub-score, and the correspondence between the target playing time length of the music module half year before the current time and the target ranking sub-score may be different.

For convenience of understanding, the following explains a process of storing a corresponding relationship between a target effective playing day and a target sorting sub-score of each audio/video playing module in each historical time period, which is provided by the present disclosure, with a target playing parameter as a target effective playing day:

counting the target effective playing days of a preset number of users to the audio and video playing module in the historical time period aiming at any audio and video playing module and any historical time period; sequencing the target effective playing days of a preset number of users; dividing all the sorted target effective playing days according to a preset number of score intervals; and storing the corresponding relation between the target effective playing days in each score interval and the corresponding target sorting sub-scores according to the target sorting sub-scores corresponding to each score interval.

In some possible embodiments, considering that the difference between the corresponding relationship between the target valid playing days and the target ranking sub-score suitable for different audio/video playing modules is not large, for simplifying the calculation, for any historical time period, the corresponding relationship between the target valid playing days and the target ranking sub-score of different audio/video playing modules in the historical time period may be the same, that is, the corresponding relationship between the target valid playing days and the target ranking sub-score of a music module in the historical time period, the corresponding relationship between the target valid playing days and the target ranking sub-score of a radio module in the historical time period, the corresponding relationship between the target valid playing days and the target ranking sub-score of a video module in the historical time period, the corresponding relationship between the target valid playing days and the target ranking sub-score of a live broadcasting module in the historical time period, and the corresponding relationship between the target valid playing days and the target ranking sub-score of a K song module in the historical time period may be the same .

It can be understood that, for the same audio/video playing module, the corresponding relationship between the target effective playing days and the target sorting sub-score of the audio/video playing module in different historical time periods may be different. For example, the correspondence between the target effective playing days of the music module two weeks before the current time and the target ranking sub-score, the correspondence between the target effective playing days of the music module two months before the current time and the target ranking sub-score, and the correspondence between the target effective playing days of the music module half year before the current time and the target ranking sub-score may be different.

In some possible embodiments, the electronic device may determine, for any one of the audio/video playing modules, a target ranking sub-score corresponding to a target playing parameter of each of the audio/video playing modules in each of the historical time periods, according to a stored correspondence between the target playing parameter of each of the audio/video playing modules in each of the historical time periods and the target ranking sub-score.

In some possible embodiments, in order to accurately determine the ranking score of the audio/video playing module, an administrator or the like may preset a first weight coefficient corresponding to a target playing parameter of each audio/video playing module in each historical time period, where the first weight coefficient may be flexibly set according to a requirement, and the disclosure does not specifically limit this. For any audio and video playing module, when determining the ranking score of the audio and video playing module, the electronic device may determine the ranking score of the audio and video playing module according to the target ranking sub-score corresponding to the target playing parameter of the audio and video playing module in each historical time period and the corresponding first weight coefficient.

In some possible embodiments, when determining the ranking score of the audio/video playing module according to a target ranking sub-score and a corresponding first weight coefficient corresponding to a target playing parameter of the audio/video playing module in each historical time period, the electronic device may determine, for any audio/video playing module, any historical time period, and any target playing parameter, a first product of the target ranking sub-score and a corresponding first weight coefficient corresponding to the target playing parameter of the audio/video playing module in the historical time period, and then determine a sum of all first products of the audio/video playing module as the ranking score of the audio/video playing module. For convenience of understanding, the following formula explains the process of determining the ranking score of the audio/video playing module in the present disclosure:

the historical time period includes two weeks (for convenience of description, referred to as two weeks) before the current time, two months (for convenience of description, referred to as two months) before the current time, and a half year (for convenience of description, referred to as a half year) before the current time; the target play parameters include: taking the target click times, the target playing time length and the target effective playing days as examples, the ranking score of any audio/video playing module is the first weight coefficient corresponding to the target click times of the audio/video playing module in two weeks, the first weight coefficient corresponding to the target playing time of the audio/video playing module in two weeks, the first weight coefficient corresponding to the target effective playing days of the audio/video playing module in two weeks, the first weight coefficient corresponding to the target click times of the audio/video playing module in two months, the first weight coefficient corresponding to the target playing time length of the audio/video playing module in two months, the target playing time of the audio/video playing module in two months The first weight coefficient corresponding to the target effective playing days of the audio and video playing module in two months + the first weight coefficient corresponding to the target clicking times of the audio and video playing module in half a year + the first weight coefficient corresponding to the target playing time of the audio and video playing module in half a year + the first weight coefficient corresponding to the target effective playing days of the audio and video playing module in half a year + the target effective playing days of the audio and video playing module in half a year.

S103: and determining the display position of each audio and video playing module based on the sequencing score of each audio and video playing module.

In some possible embodiments, the ranking scores of each audio/video playing module may be ranked, such as ascending ranking or descending ranking, and then the display position of each audio/video playing module is determined in sequence according to the ranking result. For example, the higher the ranking score of the audio/video playing module is, the higher the preference degree of the user to the audio/video playing module is considered to be, the higher the ranking of the display position of the audio/video playing module is, the easier the user can see the audio/video playing module, so that the purpose of determining the display position of each audio/video playing module contained in the page individually for the user is achieved, and the user experience is improved.

According to the method, the target playing parameters of each audio and video playing module by the user in at least one historical time period can be counted; according to the stored corresponding relation between the playing parameter of each audio and video playing module in each historical time period and the ranking sub-score, aiming at any audio and video playing module, determining a target ranking sub-score corresponding to the target playing parameter of the audio and video playing module in each historical time period; determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period; and the display position of each audio and video playing module is determined based on the sequencing score of each audio and video playing module, so that the display position of each audio and video playing module contained in the page can be determined for the user in a personalized manner, and the user experience is improved.

In view of the fact that the ranking score of each audio/video playing module can be relatively fairly determined according to a uniform evaluation criterion, and the adaptive adjustment can be made on the ranking score of a preset audio/video playing module according to the characteristics of some audio/video playing modules (preset audio/video playing modules), so that the display position of each audio/video playing module contained in a page can be more flexibly and accurately determined for a user to be personalized, on the basis of the above embodiment, in the embodiment of the present disclosure, after the ranking score of the audio/video playing module is determined, before the display position of each audio/video playing module is determined based on the ranking score of each audio/video playing module, the method further includes:

In some possible embodiments, after determining the ranking score of the audio/video playing module, a second weighting coefficient of a preset audio/video playing module may be determined for any audio/video playing module. For convenience of description, the audio/video playing module needing to determine the second weight coefficient is called a preset audio/video playing module.

In some possible embodiments, considering that for the live broadcast module, in addition to measuring the preference degree (sorting score) of the user to the live broadcast module by using target play parameters such as target click times, target play duration, target effective play days and the like, whether a current live broadcast anchor in the live broadcast module includes a target anchor concerned by the user or not may also influence the preference degree of the user to the live broadcast module to a greater extent, based on the characteristic of the live broadcast module itself, the preset audio/video play module may be the live broadcast module.

In some possible embodiments, if the preset audio/video playing module is a live playing module, when the second weight coefficient of the preset audio/video playing module (live playing module) is determined, the electronic device may know whether the user uses (logs in) a music App or the like currently, and when the user logs in the music App or the like currently, the user may be considered to be in a login state currently. When the user is determined to be in the login state currently, the electronic device can acquire an anchor (called a target anchor for convenient description) concerned by the user, and judge whether the anchor currently live by the live broadcast module contains the target anchor concerned by the user, and if the anchor currently live by the live broadcast module contains the target anchor concerned by the user, the electronic device can determine a second weight coefficient corresponding to the live broadcast module according to the interaction condition between the user and the target anchor.

In order to accurately determine the second weight coefficient corresponding to the live broadcast module, on the basis of the foregoing embodiments, in an embodiment of the present disclosure, the determining the second weight coefficient corresponding to the live broadcast module according to the interaction situation between the user and the target anchor includes:

In some possible embodiments, when determining the second weight coefficient corresponding to the live broadcast module, it may be determined that, for each live broadcast of a set number of times of live broadcasts in which the user watches the target anchor before the current time, it is first determined whether the user has interacted with the target anchor in the live broadcast process of each time of watching the target anchor, if the number of times of interaction with the target anchor is 0 in the live broadcast process of each time of watching the target anchor, that is, there is no interaction with the target anchor, the second weight coefficient corresponding to the live broadcast module may be determined as a first preset value, where the first preset value may be flexibly set according to needs, and the disclosure does not specifically limit this, and exemplarily, the first preset value may be 1.2, that is, the second weight coefficient corresponding to the live broadcast module is determined as 1.2.

In some possible embodiments, considering that the interaction between the user and the target anchor when the user watches the target anchor is closer to the current time, the preference degree of the user for the target anchor can be reflected more when the user watches the target anchor at this time, and therefore, the set number of times of live broadcast may be the set number of times of live broadcast of the target anchor which is closer to the current time before the current time by the user, where the set number may be flexibly set according to requirements, and may be, for example, 3, 5, and the like. For example, taking the set number as 3, the user may be a live broadcast of 3 times (last three times) of the viewing target anchor which is closer to the current time before the current time.

In some possible embodiments, for a user watching a set number of times of live broadcasts of a target anchor before a current time, if the user does not have 0 number of interactions with the target anchor in at least one live broadcast watching process of the target anchor, that is, if the user has interacted with the target anchor, the electronic device may further judge, for each of the set number of times of live broadcasts of the target anchor before the current time, whether the user sends a virtual resource to the target anchor when interacting with the target anchor in each live broadcast watching process of the target anchor. If the user does not send the virtual resource to the target anchor when interacting with the target anchor, the second weight coefficient corresponding to the live broadcast module can be determined as a second preset value. The virtual resource sent by the user to the target anchor may be a user rewarding the target anchor, and the second preset value may be flexibly set according to requirements, which is not specifically limited by the present disclosure. In some possible embodiments, considering that when the user interacts with the target anchor, the preference degree of the user for the target anchor is generally higher than that when the user does not interact with the target anchor, when the second preset value is set, the second preset value may be set to any value not less than the first preset value. Illustratively, the second preset value may be 1.3.

In some possible embodiments, when determining the second weight coefficient corresponding to the live broadcast module, it may also be that each live broadcast of the target anchor is watched by the user before the current time, and if the user has interacted with the target anchor in the process of watching the live broadcast of the target anchor at any time, and the user sends the virtual resource to the target anchor when interacting with the target anchor at any time, the second weight coefficient corresponding to the live broadcast module may be determined as a third preset value. In some possible embodiments, the third preset value may be flexibly set according to requirements, which is not specifically limited by the present disclosure. Considering that the user usually has a higher preference degree for the target anchor than that the user does not interact with the target anchor or does interact with the target anchor but does not send the virtual resource to the target anchor during interaction if the user sends the virtual resource to the target anchor, when the third preset value is set, the third preset value may be set to any value not less than the second preset value (and the first preset value), and the third preset value may be 1.5, for example.

In some possible embodiments, considering that for a station module, in addition to measuring the preference degree (ranking score) of a user to the station module by using target play parameters such as a target click number, a target play duration, a target effective play number of days, and the like, if the current time is within a preset time period, for example, if the current time is within the preset time period from 1 am to 4 am, the preference degree of the user to the station module may be higher, the user is more inclined to select a listening station module, that is, if the current time is within the preset time period, the current preference degree of the user to the station module may also be greatly influenced, and based on the characteristic of the station module itself, the preset audio/video play module may further include the station module.

In some possible embodiments, if the preset audio/video playing module is a radio station module, when the second weight coefficient of the preset audio/video playing module (radio station module) is determined, the electronic device may know whether the user uses (logs in) a music App or the like currently, and when the user logs in the music App or the like currently, the user may be considered to be in a login state currently. When it is determined that the user is currently in the login state, the electronic device may determine whether the current time is within a preset time period, and if the current time is within the preset time period, the second weight coefficient corresponding to the radio station module may be determined as a fourth preset value. The fourth preset value may be flexibly set according to a requirement, which is not specifically limited by the present disclosure, and for example, the fourth preset value may be 1.5.

In some possible embodiments, considering that when the preference degree of the user for the station module is large, the listening station module may be selected within a preset time period, and when the preference degree of the user for the station module is not large, the listening station module may not be selected even if the current time is within the preset time period, in order to accurately determine the second weight coefficient of the station module, after determining that the user is currently in the login state, before determining the second weight coefficient corresponding to the station module as the fourth preset value if the current time is within the preset time period, the method further includes:

In some possible embodiments, when the preference degree of the user for the station module is larger, the preference degree is usually embodied by the station module concerned and the like, if the user clicks the station module concerned and the like, the electronic device may determine the user as the station module preferred user, and store the information of the user in the station module preferred user information. After determining that the user is currently in the login state, the electronic device may determine whether the user is a station module preferred user according to the stored station module preferred user information, and if it is determined that the user is a station module preferred user, may determine the second weight coefficient corresponding to the station module as a fourth preset value when the current time is within a preset time period.

It can be understood that, if it is determined that the user is not the user preferred by the station module, the process of determining the second weight coefficient corresponding to the station module as the fourth preset value, that is, the process of determining the second weight coefficient, may not be performed no matter whether the current time is within the preset time period.

In some possible embodiments, after the second weight coefficient of the preset audio/video playing module is determined, the ranking score of the preset audio/video playing module may be updated according to the ranking score of the preset audio/video playing module and the second weight coefficient, and for example, the ranking score of the preset audio/video playing module may be updated to be a product of the ranking score of the preset audio/video playing module and the corresponding second weight coefficient. It can be understood that after the ranking score of the preset audio/video playing module is updated, the display position of each audio/video playing module can be determined according to the updated ranking score.

According to the method, after the sequencing score of each audio and video playing module is determined, aiming at the preset audio and video playing module, a second weight coefficient of the preset audio and video playing module can be further determined, the sequencing score of the preset audio and video playing module is updated according to the sequencing score and the second weight coefficient of the preset audio and video playing module, the display position of each audio and video playing module is determined according to the updated sequencing score, so that the sequencing score of each audio and video playing module can be relatively and fairly determined under the uniform evaluation standard, meanwhile, the adaptive adjustment can be made on the sequencing score of the preset audio and video playing module according to the self characteristics of the preset audio and video playing module, the adjusted sequencing score can more accurately reflect the current preference degree of a user to each audio and video playing module, and therefore, the display position of each audio and video playing module contained in a page can be more accurately determined for the user individuation And moreover, the user experience is further improved.

In some possible embodiments, the music App may include a music text information module such as a music album, a music calendar, and the like, in addition to the audio/video playing module. The characteristics of the audio/video playing module and the music text information module are greatly different, for example, the music text information module can only collect the clicking behavior of the user on the music text information module, if the preference degree of the user on the music text information module is measured based on the same target playing parameter, the display position of the music text information module is determined, the preference degree of the user on the music text information module may not be accurately measured, and the display position of the music text information module cannot be accurately determined. In order to accurately determine the display position of the music text information module, the method further comprises the following steps:

In some possible implementations, the display position of the music-text information module may be determined based on a target number of clicks on the music-text information module by the user during any historical time period. Specifically, the number of target click days of the user on the music text information module in any historical time period can be counted. For example, taking the historical time period as two weeks before the current time as an example, if the user generates click behavior on the music text information module only on the first day before the current time, the target click number of days is 1.

In order to accurately determine the display position of the music text information module, an administrator or the like may preset a corresponding relationship between the number of days of target click and the display position of the target, and store the corresponding relationship in the electronic device. The corresponding relation between the number of target clicking days and the target display position can be flexibly set according to requirements, and the method is not particularly limited by the disclosure. For example, for the historical time period of two weeks before the current time, the correspondence relationship between the target click days and the target display positions saved in the electronic device may include: the corresponding relation between the target click number of days greater than 7 and the rank of the target display position is the fourth name, the corresponding relation between the target click number of days greater than 3 and not greater than 7 and the rank of the target display position is the third last name, the corresponding relation between the target click number of days not greater than 3 and the rank of the target display position is the first last name, and the like.

For another example, for the historical time period two months before the current time, the correspondence between the target click days and the target display positions saved in the electronic device may include: the corresponding relation between the target click number of days greater than 20 and the rank of the target display position is the fourth name, the corresponding relation between the target click number of days greater than 10 and not greater than 20 and the rank of the target display position is the third last name, the corresponding relation between the target click number of days not greater than 10 and the rank of the target display position is the first last name, and the like.

For another example, for the historical time period half a year before the current time, the correspondence between the target click days and the target display positions saved in the electronic device may include: the corresponding relation between the target click number of days greater than 45 and the rank of the target display position is the fourth name, the corresponding relation between the target click number of days greater than 20 and not greater than 45 and the rank of the target display position is the third last name, the corresponding relation between the target click number of days not greater than 20 and the rank of the target display position is the first last name, and the like.

When the display position of the music text information module is determined, the target display position corresponding to the target click days can be determined according to the target click days and the corresponding relation between the target click days of any historical time period and the target display position stored in the electronic equipment, and the display position of the music text information module is adjusted (determined) based on the target display position, namely the display position of the music text information module is adjusted (determined) to be the target display position.

In some possible embodiments, if the page module includes not only the audio/video playing module but also the music text information module, the rank of the display position of each audio/video playing module in the audio/video playing module can be determined based on the ranking score of each audio/video playing module; determining the rank of the display position of the music text information module in the page module based on the target display position corresponding to the target click days; and adaptively adjusting the rank of the display position of the audio and video playing module in the page module based on the rank of the display position of the music text information module in the page module. Illustratively, if the ranks of the display positions of the music module, the radio module, the video module, the live broadcasting module and the singing module in the audio/video playing module are determined to be first, second, third, fourth and fifth respectively, and if the display position of the music text information module in the page module is determined to be fourth, the ranks of the display positions of the live broadcasting module and the singing module in the page module can be extended backward by one bit, and the ranks of the display positions of the finally determined page modules (the audio/video playing module and the music text information module) are sequentially determined from front to back: music module, radio station module, video module, music text information module, live broadcast module, K song module.

According to the method, when the page module comprises the music text information module, the number of target click days of the user on the music text information module in any historical time period is counted; determining a target display position corresponding to the target click days according to the stored corresponding relation between the target click days and the target display position of any historical time period; and based on the target display position, the display position of the music text information module is adjusted, so that the display position of the music text information module can be accurately determined, the display position of each module in the page module can be determined for a user in a personalized manner, and the user experience is improved.

In some possible embodiments, after the display positions of the audio/video playing module and the music text information module are determined, in order to obtain whether the user is satisfied with the determined display position of each module, that is, evaluate the ranking effect of the display position of each module, so that the display position can be optimally adjusted, and the user experience is improved, the method further includes:

In some possible embodiments, for any module (the audio-video playing module and the music text information module), if the user uses the module the day before the current day and still uses the module in the current day, the user can be used as a remaining user of the module. The user retention rate is the ratio of the number of retained users to the total number of users (active users) who used the module on the same day. The user retention rate of any module in the current statistical period may be an average value, a highest value, a minimum value, and the like of the user retention rate of the module every day in the current statistical period. The process of determining (counting) the user retention rate of the module in each counting period is similar, and is not repeated herein.

It can be understood that after the user retention rate of the audio/video playing module in each statistical period is determined, the user retention rate can be saved. For convenience of description, for any audio/video playing module, the user retention rate of the audio/video playing module in the current statistical period may be referred to as a first user retention rate. And in the previous adjacent statistical period of the current statistical period, the user retention rate of the audio and video playing module is called as a second user retention rate.

After the first user retention rate is determined for any audio/video playing module, a target retention rate change parameter of the audio/video playing module can be determined according to the first user retention rate and the second user retention rate. For example, the target retention rate change parameter may be determined according to a difference between the first user retention rate and the saved second user retention rate, a ratio between the first user retention rate and the saved second user retention rate, and the like, and may be flexibly selected according to a requirement, which is not specifically limited by the present disclosure.

In order to optimize and adjust the display position of the audio/video playing module, an administrator and the like can pre-store the corresponding relationship between the retention rate change parameter and the third weight coefficient, wherein the corresponding relationship between the retention rate change parameter and the third weight coefficient can be flexibly set according to requirements. After the target retention rate change parameter is determined, a target third weight coefficient corresponding to the target retention rate change parameter can be determined according to the corresponding relation between the stored target retention rate change parameter and the target third weight coefficient; and determining the sequencing optimization score of the audio and video playing module based on the target third weight coefficient and the sequencing score.

In some possible embodiments, after the ranking optimization score of each audio/video playing module is determined, the display position of each audio/video playing module may be adjusted based on the ranking optimization score of each audio/video playing module. Illustratively, the sorting optimization scores of each audio/video playing module can be sorted in an ascending order or a descending order, the optimized display position of each audio/video playing module is determined according to the sorting result, and the display position of each audio/video playing module is optimized and adjusted.

For convenience of understanding, the display method provided by the present disclosure is explained below by a specific embodiment. Fig. 2 shows another schematic diagram of a display process provided by some embodiments, as shown in fig. 2, the process includes the following steps:

s201: and counting the target playing parameters of each audio and video playing module in at least one historical time period.

S202: according to the stored corresponding relation between the target playing parameter of each audio and video playing module in each historical time period and the target sorting sub-score, aiming at any audio and video playing module, determining the target sorting sub-score corresponding to the target playing parameter of the audio and video playing module in each historical time period; and determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period.

S203: and aiming at a preset audio and video playing module, determining a second weight coefficient of the preset audio and video playing module, and updating the sorting value of the preset audio and video playing module according to the sorting value of the preset audio and video playing module and the second weight coefficient.

If the preset audio and video playing module is a live playing module and the user is currently in a login state, and if the anchor broadcast currently live by the live playing module contains a target anchor broadcast concerned by the user, determining a second weight coefficient corresponding to the live playing module according to the interaction condition of the user and the target anchor broadcast.

And if the preset audio and video playing module is a radio station module and the user is currently in a login state, determining a second weight coefficient corresponding to the radio station module as a fourth preset value if the current time is within a preset time period.

S204: and determining the display position of each audio and video playing module based on the sequencing score of each audio and video playing module.

S205: counting a first user retention rate of any audio and video playing module in a current counting period aiming at the audio and video playing module; determining a target retention rate change parameter of the audio and video playing module according to the first user retention rate and a second user retention rate of the audio and video playing module in a previous adjacent statistical period; determining a target third weight coefficient corresponding to the target retention rate change parameter according to the corresponding relation between the stored target retention rate change parameter and the target third weight coefficient; determining a sorting optimization score of the audio and video playing module based on the target third weight coefficient and the sorting score; and adjusting the display position of each audio and video playing module based on the sequencing optimization score of each audio and video playing module.

The method can determine a target retention rate change parameter of any audio and video playing module, determine a target third weight coefficient based on the target retention rate change parameter, and determine a sequencing optimization score of the audio and video playing module based on the target third weight coefficient and the sequencing score; the display position of each audio and video playing module is adjusted based on the sequencing optimization score of each audio and video playing module, so that whether the display position of the audio and video playing module is satisfied by a user can be reflected based on the target retention rate change parameter of the user to the audio and video playing module, the display position can be optimized and adjusted, the display position of each audio and video playing module can be optimized and adjusted more accurately for the user individuation, and the user experience is further improved.

In some possible embodiments, if the page module includes the music text information module, when optimizing the display position of the music text information module, the target retention rate variation parameter of the music text information module in the current statistical period relative to the previous adjacent statistical period may be counted first; the process of counting the target retention rate change parameter of the music text information module in the current statistical period relative to the previous adjacent statistical period is similar to the process of determining the target retention rate change parameter of the audio/video playing module, and illustratively, the first user retention rate of the music text information module in the current statistical period can be counted; and determining a target retention rate change parameter of the music text information module according to the first user retention rate and a second user retention rate of the music text information module stored in a previous adjacent statistical period, which is not described herein again.

In some possible embodiments, in order to determine whether the user is satisfied with the determined display position of the music text information module, that is, evaluate the sequencing effect of the display position of the music text information module, so as to perform optimal adjustment on the display position of the music text information module, improve user experience, an administrator or the like may preset a corresponding relationship between the target retention rate change parameter and the target display position ranking ascending and descending amplitude, and store the corresponding relationship in the electronic device. The electronic equipment can determine the ranking ascending and descending amplitude of the target display position corresponding to the target retention rate change parameter of the music text information module according to the corresponding relation between the stored target retention rate change parameter and the ranking ascending and descending amplitude of the target display position. For example, the ascending and descending amplitude of the target display position ranking can be that the display position ranking advances by 1, the display position ranking moves backwards by 2, and the like.

After the ranking ascending and descending amplitude of the target display position of the music text information module is determined, the display position of the music text information module can be adjusted according to the current target display position of the music text information module and the ranking ascending and descending amplitude of the target display position, so that the display position of the music text information module can be optimally adjusted.

The method can determine the ranking ascending and descending amplitude of the target display position corresponding to the target retention rate change parameter of the music text information module, and adjust the display position of the music text information module according to the ranking ascending and descending amplitude of the target display position and the target display position, so that whether the user is satisfied with the display position of the music text information module can be reflected on the basis of the target retention rate change parameter of the user to the music text information module, the display position of the music text information module can be optimized and adjusted more accurately for the user individuation, and the user experience is further improved.

Based on the same technical concept, the present disclosure provides a display apparatus, and fig. 3 illustrates a schematic view of a display apparatus provided by some embodiments, as shown in fig. 3, the apparatus includes:

the first statistic module 31 is configured to count a target playing parameter of each audio/video playing module in at least one historical time period;

the determining module 32 is configured to determine, for any one of the audio/video playing modules, a target sorting sub-score corresponding to a target playing parameter of each historical time period of the audio/video playing module according to a stored corresponding relationship between the target playing parameter of each historical time period of each audio/video playing module and the target sorting sub-score; determining the sorting score of the audio and video playing module according to the target sorting sub-score and a preset first weight coefficient corresponding to the target playing parameter of the audio and video playing module in each historical time period;

the first display position determining module 33 is configured to determine a display position of each audio/video playing module based on the ranking score of each audio/video playing module.

In some possible embodiments, the determining module 32 is further configured to determine, after determining the ranking score of the audio/video playing module, a second weighting coefficient of the preset audio/video playing module for a preset audio/video playing module, and update the ranking score of the preset audio/video playing module according to the ranking score of the preset audio/video playing module and the second weighting coefficient.

In some possible embodiments, the determining module 32 is specifically configured to determine, if the preset audio/video playing module is a live playing module and the user is currently in a login state, a second weight coefficient corresponding to the live playing module according to an interaction condition between the user and a target anchor concerned by the user if the target anchor concerned by the user is included in an anchor currently broadcast by the live playing module.

In some possible embodiments, the determining module 32 is specifically configured to determine, for a set number of times that the user watches live broadcasts of the target anchor before the current time, that a second weight coefficient corresponding to the live broadcast module is a first preset value if the number of times that the user interacts with the target anchor is 0 in each live broadcast watching process of the target anchor;

In some possible embodiments, the determining module 32 is specifically configured to determine, if the preset audio/video playing module is a radio station module and the user is currently in the login state, the second weight coefficient corresponding to the radio station module as a fourth preset value if the current time is within a preset time period.

In some possible embodiments, the determining module 32 is further configured to determine that the user is a station module preferred user according to the stored station module preferred user information before determining that the second weight coefficient corresponding to the station module is a fourth preset value if the current time is within a preset time period after the user is currently in the login state.

In some possible embodiments, the apparatus further comprises:

Based on the same technical concept, the present disclosure also provides an electronic device, and fig. 4 shows a schematic structural diagram of an electronic device provided by some embodiments, as shown in fig. 4, including: the system comprises a processor 41, a communication interface 42, a memory 43 and a communication bus 44, wherein the processor 41, the communication interface 42 and the memory 43 complete mutual communication through the communication bus 44;

the memory 43 has stored therein a computer program which, when executed by the processor 41, causes the processor 41 to perform the steps of:

In some possible embodiments, the processor 41 is further configured to determine, after determining the ranking score of the audio/video playing module, a second weighting coefficient of the preset audio/video playing module for a preset audio/video playing module, and update the ranking score of the preset audio/video playing module according to the ranking score of the preset audio/video playing module and the second weighting coefficient.

In some possible embodiments, the processor 41 is specifically configured to, if the preset audio/video playing module is a live playing module and a user is currently in a login state, determine a second weight coefficient corresponding to the live playing module according to an interaction condition between the user and a target anchor concerned by the user if the target anchor concerned by the user is included in an anchor currently live played by the live playing module.

In some possible embodiments, the processor 41 is specifically configured to determine, for a set number of times that the user watches live broadcasts of the target anchor before the current time, that if the number of times that the user interacts with the target anchor is 0 in each live broadcast watching process of the target anchor, a second weight coefficient corresponding to the live broadcast module is determined as a first preset value;

In some possible embodiments, the processor 41 is specifically configured to determine, if the preset audio/video playing module is a radio station module and the user is currently in a login state, a second weight coefficient corresponding to the radio station module as a fourth preset value if the current time is within a preset time period.

In some possible embodiments, the processor 41 is further configured to determine that the user is a station module preferred user according to the stored station module preferred user information before determining that the second weight coefficient corresponding to the station module is a fourth preset value if the current time is within a preset time period after determining that the user is currently in the login state.

In some possible embodiments, the apparatus further comprises:

Because the principle of the electronic device for solving the problems is similar to that of the display method, the implementation of the electronic device can refer to the implementation of the method, and repeated details are not repeated.

The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface 42 is used for communication between the above-described electronic apparatus and other apparatuses.

The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Alternatively, the memory may be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, including a central processing unit, a Network Processor (NP), and the like; but may also be a Digital instruction processor (DSP), an application specific integrated circuit, a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or the like.

Based on the same technical concept, embodiments of the present disclosure provide a computer-readable storage medium having stored therein a computer program executable by an electronic device, the program, when executed on the electronic device, causes the electronic device to perform the following steps:

In some possible embodiments, the method further comprises:

sequencing the target playing parameters of the preset number of users;

Since the principle of solving the problem of the computer-readable storage medium is similar to that of the display method, the implementation of the computer-readable storage medium can be referred to the implementation of the method, and repeated details are not repeated.

The computer readable storage medium may be any available medium or data storage device that can be accessed by a processor in an electronic device, including but not limited to magnetic memory such as floppy disks, hard disks, magnetic tape, magneto-optical disks (MOs), etc., optical memory such as CDs, DVDs, BDs, HVDs, etc., and semiconductor memory such as ROMs, EPROMs, EEPROMs, non-volatile memory (NAND FLASH), Solid State Disks (SSDs), etc.

As will be appreciated by one skilled in the art, embodiments of the present disclosure may be provided as a method, system, or computer program product. Accordingly, the present disclosure may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.

The present disclosure is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to the present disclosure. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It will be apparent to those skilled in the art that various changes and modifications can be made in the present disclosure without departing from the spirit and scope of the disclosure. Thus, if such modifications and variations of the present disclosure fall within the scope of the claims of the present disclosure and their equivalents, the present disclosure is intended to include such modifications and variations as well.

Claims

1. A method of displaying, the method comprising:

2. The method of claim 1, wherein the target playback parameters comprise: at least one of target click times, target playing time and target effective playing days.

3. The method of claim 1, wherein after determining the ranking score of the audiovisual playback module, before determining the display position of each audiovisual playback module based on the ranking score of each audiovisual playback module, the method further comprises:

4. The method according to claim 3, wherein the determining the second weighting factor of the preset audio/video playing module comprises:

5. The method of claim 4, wherein the determining a second weight coefficient corresponding to the live broadcast module according to the interaction between the user and the target anchor comprises:

6. The method according to claim 3, wherein the determining the second weighting factor of the preset audio/video playing module comprises:

7. The method of claim 6, wherein after determining that the user is currently in the logged-on state, if the current time is within a preset time period, before determining the second weighting factor corresponding to the station module as a fourth preset value, the method further comprises:

8. A display device, characterized in that the device comprises:

9. An electronic device, characterized in that the electronic device comprises at least a processor and a memory, the processor being adapted to carry out the steps of the display method according to any of claims 1-7 when executing a computer program stored in the memory.

10. A computer-readable storage medium, characterized in that it stores a computer program which, when being executed by a processor, carries out the steps of the display method according to any one of claims 1 to 7.