CN113724056B - Resource issuing method, device, computer equipment and computer readable storage medium - Google Patents
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Abstract
The application discloses a resource issuing method, a device, computer equipment and a computer readable storage medium, relates to the technical field of artificial intelligence, and utilizes interaction among users to novel a resource acquisition mode, so that the diversity and conversion rate of resources are improved, and the resource waste is avoided. The method comprises the following steps: responding to a commodity recommendation request of a payment landing page, and displaying a page configuration area; generating a recommendation link based on user information of a user initiating a commodity recommendation request; generating a recommended page according to the drag operation of a target page component in the page components, and associating the recommended page to a recommended link; determining a user to be recommended selected by a user, and sending a recommended link to the user to be recommended; when successful feedback of the order of the user to be recommended is obtained based on the recommended link, the resource acquisition port is displayed, and when the resource acquisition port is detected to be triggered, the target resource is issued to the user.
Description
Technical Field
The present application relates to the field of artificial intelligence technologies, and in particular, to a method and apparatus for issuing resources, a computer device, and a computer readable storage medium.
Background
With the continuous progress of internet technology and artificial intelligence technology, the traditional shopping modes of people are continuously changed, and new demands are generated. The online purchasing mode completely changes the life style of people, and people can directly place an order on line and flexibly shop whether the people are virtual commodities such as insurance, financial management and the like or physical commodities such as clothes, foods and the like. In order to provide online ordering service for users, many merchants provide online ordering entries, generate orders according to the content of the user ordering, provide preferential resources such as coupons, red packages and the like for the users, and issue the resources to the account numbers of the users after the users get the resources.
In the related art, a merchant accessing a platform prepares some resources such as red packets, coupons, etc. in a store, and puts the resources in the platform. The platform can create a receiving inlet of the resource at the appointed position of the platform page, and when the receiving inlet is triggered by the user, the corresponding resource is issued to the account number of the user on the platform, so that interaction with the user is realized, and more benefits are provided for the user.
In carrying out the present application, the applicant has found that the related art has at least the following problems:
the merchant accessing the platform is limited, the resources released by the merchant are fixed, the picking mode of the resources is also fixed, the user can directly ignore the resources released by the platform, the diversity of the resources is poor, the conversion rate of the resources is low, and the waste of the resources is caused.
Disclosure of Invention
In view of this, the present application provides a method, an apparatus, a computer device and a computer readable storage medium for issuing resources, which mainly aims to solve the problem that at present, users easily directly ignore the resources issued by a platform, the diversity of the resources is poor, the conversion rate of the resources is low, and the waste of the resources is caused.
According to a first aspect of the present application, there is provided a resource issuing method, the method comprising:
Responding to a commodity recommendation request of a payment landing page, and displaying a page configuration area, wherein the page configuration area is provided with a plurality of page components for configuring page display contents;
generating a recommendation link based on user information of a user who initiates the commodity recommendation request;
Generating a recommended page according to the drag operation of a target page component in the page components, and associating the recommended page to the recommended link;
determining a user to be recommended selected by the user, and sending the recommended link to the user to be recommended;
When successful feedback of the user to be recommended is acquired based on the recommendation link, a resource acquisition port is displayed, and when the resource acquisition port is detected to be triggered, a target resource is issued to the user, wherein the target resource is provided by a target platform generating the payment landing page or a third party platform having data interaction with the target platform.
Optionally, the generating a recommendation link based on the user information of the user that initiates the commodity recommendation request includes:
reading user information of the user logged in the target platform, and extracting a user identity from the user information;
And performing webpage conversion on the user identity, and taking the obtained webpage address as the recommended link.
Optionally, the generating a recommended page according to a drag operation on a target page component in the multiple page components includes:
responding to the drag operation of the user, determining a page component dragged in the multiple page components by the drag operation as a target page component, and placing the target page component at a position where the target page component is located when the drag operation is released;
continuing to determine a target page component according to the drag operation of the user and placing the target page component until the user confirms that the page configuration area or the number of page components placed in the page configuration area reaches a number threshold;
And determining at least one target page component currently placed in the page configuration area, and rendering the at least one target page component according to the layout of the at least one target page component on the page configuration area to obtain the recommended page.
Optionally, after the target page component is placed at the position where the target page component is located when the drag operation is released, the method further includes:
When the user indicates to perform multimedia configuration based on a target page component placed by a drag operation, inquiring a multimedia resource matched with the target page component, if the inquiry determines that the multimedia resource matched with the target page component does not exist, generating a configuration failure prompt, deleting the target page component placed in the page configuration area, if the inquiry determines that the multimedia resource matched with the target page component exists, extracting the multimedia resource, linking the multimedia resource to the target page component, wherein the multimedia resource is associated with a target commodity or a preset commodity to be recommended which is placed on a floor page, and the resource attribute is matched with the target page component;
and when the user performs custom configuration based on the target page component indication placed by the drag operation, receiving custom content input to the target page component by the user, and adding the custom content to the target page component.
Optionally, the determining the user to be recommended selected by the user, and sending the recommended link to the user to be recommended includes:
Acquiring a friend list of the user on the target platform, and determining friends triggered by the user in the friend list as the user to be recommended;
generating a recommendation message carrying the recommendation link, establishing a virtual dialog box between the user and the recommendation user, and displaying the recommendation message in the virtual dialog box;
And reminding the user to be recommended based on the virtual dialog box.
Optionally, the display resource receiving port includes:
Acquiring the recommended success times of the user, and increasing the recommended success times, wherein the recommended success times are used for recording the times of commodity recommendation and commodity ordering success of the user in the history process;
Determining a plurality of preset issuable resources, and inquiring the preset issuable resources corresponding to the increased recommended success times in the preset issuable resources as the target resources;
And generating the resource acquisition inlet for acquiring the target resource, and displaying the resource acquisition inlet.
Optionally, the method further comprises:
when a refund order generated in a historical order successfully paid based on the recommended link is detected, acquiring the recommended success times of the user, reducing the recommended success times, determining historical resources acquired by the user based on the refund order, and canceling the historical resources; or alternatively, the first and second heat exchangers may be,
And counting the recommended success times of all users in the target platform every preset period, sequencing all the users according to the sequence from the large to the small of the recommended success times, determining the first-ranked target users with the specified number, and issuing additional subsidy resources to the specified number of target users.
According to a second aspect of the present application, there is provided a resource issuing apparatus, comprising:
the display module is used for responding to a commodity recommendation request of the payment landing page and displaying a page configuration area, wherein the page configuration area is provided with a plurality of page components for configuring page display contents;
the generation module is used for generating a recommendation link based on the user information of the user initiating the commodity recommendation request;
The generation module is further configured to generate a recommended page according to a drag operation on a target page component in the multiple page components, and associate the recommended page to the recommended link;
The sending module is used for determining the user to be recommended selected by the user and sending the recommended link to the user to be recommended;
And the issuing module is used for displaying a resource acquisition port when acquiring successful feedback of the ordering of the user to be recommended based on the recommended link, and issuing target resources to the user when detecting that the resource acquisition port is triggered, wherein the target resources are provided by a target platform generating the payment landing page or a third party platform having data interaction with the target platform.
Optionally, the apparatus further comprises:
the reading module is used for reading the user information of the user logged in the target platform and extracting a user identity from the user information;
and the conversion module is used for carrying out webpage conversion on the user identity mark and taking the obtained webpage address as the recommended link.
Optionally, the generating module is configured to determine, in response to a drag operation of the user, a page component dragged by the drag operation in the multiple page components as a target page component, and place the target page component at a position where the target page component is located when the drag operation is released; continuing to determine a target page component according to the drag operation of the user and placing the target page component until the user confirms that the page configuration area or the number of page components placed in the page configuration area reaches a number threshold; and determining at least one target page component currently placed in the page configuration area, and rendering the at least one target page component according to the layout of the at least one target page component on the page configuration area to obtain the recommended page.
Optionally, the generating module is further configured to query a multimedia resource matched with the target page component when the target page component placed by the user based on the drag operation indicates to perform multimedia configuration, if the query determines that the multimedia resource matched with the target page component does not exist, generate a configuration failure reminder, delete the target page component placed in the page configuration area, if the query determines that the multimedia resource matched with the target page component exists, extract the multimedia resource, link the multimedia resource to the target page component, wherein the multimedia resource is associated with the target commodity or a preset commodity to be recommended of the payment floor, and the resource attribute is matched with the target page component; and when the user performs custom configuration based on the target page component indication placed by the drag operation, receiving custom content input to the target page component by the user, and adding the custom content to the target page component.
Optionally, the sending module is configured to obtain a friend list of the user on the target platform, and determine a friend triggered by the user in the friend list as the user to be recommended; generating a recommendation message carrying the recommendation link, establishing a virtual dialog box between the user and the recommendation user, and displaying the recommendation message in the virtual dialog box; and reminding the user to be recommended based on the virtual dialog box.
Optionally, the issuing module is configured to obtain a number of success times of recommendation of the user, and increase the number of success times of recommendation, where the number of success times of recommendation is used to record the number of success times of commodity recommendation and commodity ordering recommended by the user in a history process; determining a plurality of preset issuable resources, and inquiring the preset issuable resources corresponding to the increased recommended success times in the preset issuable resources as the target resources; and generating the resource acquisition inlet for acquiring the target resource, and displaying the resource acquisition inlet.
Optionally, the issuing module is further configured to, when detecting that a refund order is generated in a historical order successfully paid based on the recommended link, obtain a recommended success number of the user, reduce the recommended success number, and determine a historical resource obtained by the user based on the refund order, and cancel the historical resource; or counting the recommended success times of all users in the target platform every preset period, sequencing all the users according to the sequence from the large to the small of the recommended success times, determining the first-ranked target users with the specified number, and issuing the additional subsidy resources to the specified number of target users.
According to a third aspect of the present application there is provided a computer device comprising a memory storing a computer program and a processor implementing the steps of the method of any of the first aspects described above when the computer program is executed by the processor.
According to a fourth aspect of the present application there is provided a computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the method of any of the first aspects described above.
By means of the technical scheme, the resource issuing method, the resource issuing device, the computer equipment and the computer readable storage medium provide commodity recommending functions on the payment landing page which is successfully paid by the user, so that the platform can display the page configuration area in response to the commodity recommending request of the payment landing page, generate a recommending page according to the dragging operation of the user on the target page component in the page configuration area, associate the recommending page to the recommending link, determine the user to be recommended selected by the user, send the recommending link to the user to be recommended, and allow the user to be recommended to browse and order. When the successful feedback of the order of the user to be recommended is obtained based on the recommended link, the resource acquisition port is displayed, and when the user is detected to trigger the resource acquisition port, the target resource is issued to the user, and the interaction among the users is utilized, so that the resource acquisition mode is novel, the diversity and the conversion rate of the resource are improved, and the resource waste is avoided.
The foregoing description is only an overview of the present application, and is intended to be implemented in accordance with the teachings of the present application in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present application more readily apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
fig. 1 shows a schematic flow chart of a resource issuing method according to an embodiment of the present application;
fig. 2A is a schematic flow diagram of a resource issuing method according to an embodiment of the present application;
fig. 2B is a schematic flow chart of a resource issuing method according to an embodiment of the present application;
fig. 2C is a schematic flow chart of a resource issuing method according to an embodiment of the present application;
Fig. 3 is a schematic structural diagram of a resource issuing device according to an embodiment of the present application;
fig. 4 shows a schematic device structure of a computer device according to an embodiment of the present application.
Detailed Description
Exemplary embodiments of the present application will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present application are shown in the drawings, it should be understood that the present application may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the application to those skilled in the art.
The embodiment of the application provides a resource issuing method, as shown in fig. 1, which comprises the following steps:
101. And responding to a commodity recommendation request of the payment landing page, and displaying a page configuration area, wherein the page configuration area is provided with a plurality of page components for configuring page display contents.
102. And generating a recommendation link based on the user information of the user initiating the commodity recommendation request.
103. And generating a recommended page according to the drag operation of the target page component in the page components, and associating the recommended page to the recommended link.
104. And determining the user to be recommended selected by the user, and sending the recommended link to the user to be recommended.
105. When acquiring successful feedback of the order of the user to be recommended based on the recommendation link, displaying a resource acquisition port, and when detecting that the resource acquisition port is triggered, issuing target resources to the user, wherein the target resources are provided by a target platform for generating a payment landing page or a third party platform having data interaction with the target platform.
According to the method provided by the embodiment of the application, the commodity recommending function is provided on the payment landing page which is successfully paid by the user, so that the platform can display the page configuration area in response to the commodity recommending request of the payment landing page, a recommending page is generated according to the dragging operation of the user on the target page component in the page configuration area, the recommending page is associated to the recommending link, the user to be recommended selected by the user is determined, the recommending link is sent to the user to be recommended, and the user to be recommended is browsed and ordered. When the successful feedback of the order of the user to be recommended is obtained based on the recommended link, the resource acquisition port is displayed, and when the user is detected to trigger the resource acquisition port, the target resource is issued to the user, and the interaction among the users is utilized, so that the resource acquisition mode is novel, the diversity and the conversion rate of the resource are improved, and the resource waste is avoided.
The embodiment of the application provides a resource issuing method, as shown in fig. 2A, which comprises the following steps:
201. and responding to a commodity recommendation request for paying the landing page, and displaying the page configuration area.
With the development of civil security products in various places in recent years, more and more insurance companies or brokerage companies self-build online user security platforms, and promote and popularize the products through various online and offline channels. Common popularization channels are various major media platforms, industry KOL (Key Opinion Leader ) cooperation, government news media channels, off-line diagnosis and treatment institutions, pharmacies, transportation sites of key business circles, communities and the like. Applicants have recognized that the various channels described above may effectively reach a large number of target communities and allow for the conversion of a single conversation by a user in the form of a declaration of speech via government platforms, government directives, and the like. However, such single conversion is excessively dependent on the popularization channel, requires deep early knowledge of the local media channel and communication of the cooperation scheme by the platform, and the high-quality channel usually requires a great deal of cooperation cost to lock the golden date and time. The requirements of the platform are high in terms of time cost and channel spending. In addition, in order to promote and popularize products, the online user application platform can provide resources such as a red packet and coupons for merchants in the platform, but at present, various promotion and popularization modes are split, merchants connected in the platform are limited, resources released by the merchants are fixed, the picking mode of the resources is also fixed, the user can directly neglect the resources released by the platform easily, the resource diversity is poor, the conversion rate of the resources is low, and the resource waste is caused.
Therefore, the application provides a resource issuing method, which provides commodity recommending function on a payment landing page which is successfully paid by a user, so that a platform can display a page configuration area in response to a commodity recommending request of the payment landing page, generate a recommending link based on user information of the user initiating the commodity recommending request, generate a recommending page according to the dragging operation of the user on a target page component in the page configuration area, associate the recommending page to the recommending link, determine a user to be recommended selected by the user, send the recommending link to the user to be recommended, and allow the user to be recommended to browse and order. And when the successful feedback of the order of the user to be recommended is obtained based on the recommended link, the resource acquisition port is displayed, and when the user is detected to trigger the resource acquisition port, the target resource is issued to the user. The marketing fission tool with the recommendation function is modularized, the marketing fission tool is added into the payment landing page after the user pays in a form of an assembly, so that after the user finishes the payment of the current order, the marketing fission tool is triggered to carry out page configuration, the recommendation link of the marketing fission tool is generated, the recommendation link is shared to the user to be recommended in the friend circle, the ordering operation is realized by utilizing the interaction among the users, and target resources such as red packages, coupons and the like are issued for the user after the user to be recommended is successful in ordering. Not only can realize recommendation and popularization of commodity, make more users know commodity, promote the credibility of product to the mode of propelling movement helps the user to understand commodity, no matter be the user of popularization or the user of ordering, can both obtain the preferential of certain degree moreover, issue the user with the resource, avoid the user to understand that the higher cost leads to the merchant to provide the resource on line not triggered for a long time, the online wasting of resources that causes, simplify the operation of ordering of user. In addition, interaction among platforms is utilized, so that the diversity of resources supplied to users and the conversion rate of the resources are improved, resource waste is avoided, and the intelligent process of online service is promoted.
The application combines the payment landing page after the user pays with the marketing fission tool, so that the user can be recommended to the user to be recommended based on the operation on the payment landing page after the user pays, and the user to be recommended is prompted to be converted. In order to enable the user A to know that the payment landing page is combined with the marketing fission tool, a prompt such as 'sharing friends, successfully ordering a winning jackpot' can be displayed on the payment landing page, and the user A is prompted to realize marketing fission by using the sharing function of the payment landing page. And when the sharing function of the payment landing page of the user is detected, determining that the commodity recommendation request is detected based on the payment landing page, and starting to respond to the commodity recommendation request for the platform. In order to realize diversified recommendation, each user can customize a recommendation page which can be seen by the user to be recommended, a platform can display a page configuration area in response to a commodity recommendation request for paying a landing page, the page configuration area is provided with a plurality of page components for configuring page display contents, such as an illustration component, an invitation operation frame component, a customized doodling component and the like, and the small components are displayed in the page configuration area, so that a subsequent user can customize a recommended page of the user by dragging the self-selection components on the page components.
The platform can be an application platform, a shopping platform, a social platform and the like, and can be operated based on an independent server, or can be operated based on a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, a content delivery network (ContentDelivery Network, CDN), basic cloud computing services such as big data and an artificial intelligent platform and the like.
202. Reading user information of a user logging in a target platform, extracting a user identity from the user information, performing webpage conversion on the user identity, and taking the obtained webpage address as a recommended link.
In the embodiment of the application, a large number of users in the platform are considered to adopt the sharing function of the payment landing page to carry out fission, and the number of users which are successfully fissioned after each user uses the sharing function is required to be counted so as to send resources to the users, therefore, in the actual application process, the platform can generate a user-specific recommendation link which is the specific link of the user and is generated according to the user information of the user initiating the commodity recommendation request so as to correlate the recommendation page configured by the user through the page configuration area to the recommendation link, and the recommendation page can reach the user to be recommended by utilizing the recommendation link, so that the user to be recommended places a bill on the recommendation page to complete conversion.
When generating the recommended link, the user information of the user logging in the target platform can be read, the user identity is extracted from the user information, the user identity is subjected to webpage conversion, and the obtained webpage address is used as the recommended link. It should be noted that, in order to generate a recommendation link by using user information, when the platform starts responding to the commodity recommendation request, it is required to prompt the user to authorize account information, such as a WeChat nickname and an avatar, on the social platform which has data intercommunication with the platform, so that the subsequent user can popularize to the user to be recommended in the image shown by the social platform. The user identity used in generating the recommended link may be an OPENID (common user identity) of the user, that is, a dedicated recommended link is generated based on the social OPENID of the user, so as to record and track whether the user to be recommended finally makes an order after sharing the user to be recommended.
203. And generating a recommended page according to the drag operation of the target page component in the page components, and associating the recommended page to the recommended link.
In the embodiment of the application, the plurality of page components arranged in the page configuration area can be dragged, and the page components can be placed in the area designated by the user by dragging the page components and releasing the dragging operation, so that the recommended page is generated, and the recommended page is associated to the recommended link, thereby realizing the customization of the recommended page, and the specific process of generating the recommended page is as follows:
First, in response to a drag operation by a user, a page component dragged in a plurality of page components by the drag operation is determined as a target page component, and the target page component is placed at a position where the target page component was when the drag operation was released. Then, the target page component is determined and placed according to the drag operation of the user, and considering that the area where the recommended page which jumps after triggering the recommended link can actually display the content is limited, the platform can control the page components dragged to the page configuration area by the user, for example, by controlling the number, and only 4 page components can be placed. Therefore, actually, as long as the user drags the page components, the platform will continue to configure the page components until the user confirms that the page configuration area or the number of page components placed in the page configuration area reaches the number threshold. And finally, the platform determines at least one target page component currently placed in the page configuration area, and renders the at least one target page component according to the layout of the at least one target page component on the page configuration area to obtain a recommended page. And after the recommended page is obtained, the recommended page is associated to the recommended link.
In the practical application process, some page components belong to special components, and multimedia resources such as introduction components of commodities, small video playing components and the like need to be configured, and the page components can work normally when recommended pages are displayed later only when the multimedia resources such as videos, pictures and the like need to be accessed. However, the platform is not necessarily related to materials capable of accessing such special components based on the commodities which are to be recommended by the recommendation page, for example, related commodity introduction videos are not set for some commodities, so that the receiving components of the commodities cannot be arranged in the recommendation page, therefore, when a user drags the target page component, the platform can judge whether a multimedia resource matched with the target page component exists, and when the matched multimedia resource exists, the platform directly links the multimedia resource to the target page component, otherwise, prompt configuration failure is caused, and the specific process is as follows:
When a target page component placed by a user based on a drag operation indicates to perform multimedia configuration, inquiring a multimedia resource matched with the target page component, if the inquiry determines that the multimedia resource matched with the target page component does not exist, generating a configuration failure prompt, deleting the target page component placed in a page configuration area, if the inquiry determines that the multimedia resource matched with the target page component exists, extracting the multimedia resource, and linking the multimedia resource to the target page component. The multimedia resource is associated with a target commodity or a preset commodity to be recommended for paying the floor page, and the resource attribute is matched with the target page component, that is, the multimedia resource can be the multimedia resource associated with the commodity successfully ordered by the user based on paying the floor page, or the multimedia resource associated with the commodity which is preset by the platform and needs to be recommended, and the application is not particularly limited to the above.
In addition, the page component in the application also comprises a section capable of carrying out self-defining configuration, such as an invitation conversation definition component, when the user indicates to carry out self-defining configuration based on the target page component placed by the drag operation, the self-defining content input to the target page component by the user is received, and the self-defining content is added to the target page component. It should be noted that, specifically, an authoring template may be provided in the page component capable of being configured in a self-defined manner, the user-defined content input by the user is processed based on the authoring template, and the user-defined content is added in the authoring template, where the authoring template may be selected by the user or default in the page component, so that after the user to be recommended triggers the recommendation link, the user-set invitation call can be seen, and the credibility of the platform is increased.
204. And determining the user to be recommended selected by the user, and sending the recommended link to the user to be recommended.
In the embodiment of the application, after the recommended links are generated, the users are required to select which users are used as users to be recommended by themselves, and the platform sends the recommended links to the users to be recommended. The user is a user initiating a commodity recommendation request, and the user to be recommended can come from a friend circle of a current user on the platform or other third-party platforms with data interaction with the platform. In step 202, the user performs the authorization operation, so that after the user is authorized, the platform obtains the account information of the user, obtains the friend list of the user on the platform, and determines the friends triggered by the user in the friend list as the users to be recommended. And then, generating a recommendation message carrying a recommendation link, establishing a virtual dialog box between the user and the recommendation user, namely a private session, displaying the recommendation message in the virtual dialog box of the private session, and reminding the user to be recommended based on the virtual dialog box.
In the practical application process, the user to be recommended can also come from friends of other third-party platforms with data interaction with the platform, so that the user needs to inquire the account information to indicate a friend list in the account of the associated third-party platform, the friend list is displayed to the user, the user can select which friends to share in the friend list, the selected friends are used as the user to be recommended, and a session creating mode is adopted to push messages to the user to be recommended. It should be noted that, in the embodiment of the present application, an example is given to a user to be recommended, and in the actual application process, the number of friends that the user shares at the same time is not specifically limited.
In an alternative embodiment, after the user to be recommended receives the recommended link, the recommended page may be actually checked by triggering the recommended link, and the commodity recommended by the recommended page may be one or more than one commodity according to the prompt of the recommended page. When the user to be recommended is successfully placed, the platform can actually acquire successful feedback of the user to be recommended placed based on the recommendation link and start to provide certain preferential resources for the user initiating the recommendation. It should be noted that if the user to be recommended does not succeed in making the order, the platform does not acquire any feedback based on the recommended link.
205. And when successful feedback of the order of the user to be recommended is acquired based on the recommended link, displaying the resource acquisition port.
In the embodiment of the application, when the successful feedback of the order of the user to be recommended is obtained based on the recommendation link, the user to be recommended is successfully ordered, and the user is successfully recommended, and the current record can be recorded in the recommendation condition of the user, so that the platform can adjust the recommendation success times of the user, namely obtain the recommendation success times of the user, increase the recommendation success times, and record the commodity recommendation and the order success times of the recommended commodity in the history process. For example, assuming that the number of success times of recommendation of the current user is 3, the platform may adjust the number of success times of recommendation to 4 after acquiring feedback of success of the placement based on the recommended link. Further, the platform may generate a message push within the application by which the user is informed that there is currently a successful recommendation.
In addition, in the embodiment of the application, for a user who successfully recommends, preferential resources are issued, so that the platform can determine a plurality of preset issuable resources, inquire about corresponding preset issuable resources in the plurality of preset issuable resources after increasing the success times of recommendation as target resources, generate a resource acquisition inlet for acquiring the target resources, display the resource acquisition inlet, and provide the target resources by a target platform for generating a payment landing page or a third party platform with data interaction with the target platform. I.e. looking at how many coupons, red packs, etc. the user's current recommended success times can obtain for delivery to the user. In another alternative embodiment, the resource may be issued in a lottery manner, that is, after the user successfully recommends, a lottery page is displayed for the user, so that the user draws a lottery on the lottery page. For example, when the user successfully recommends 1 friend, the user is entitled to participate in the activity to win the jackpot, and the activity-related prompt document is displayed as follows: "qualify for a lottery" and provide opportunities for a lottery; and when the user does not successfully invite the friend to order, the method prompts the following steps of' fueling! I.e. to obtain lottery qualification ", etc.
206. And when the resource acquisition port is detected to be triggered, the target resource is issued to the user.
In the embodiment of the application, when the resource acquisition port is detected to be triggered, the platform provides the target resource for the user, namely, the target resource brought by lottery drawing is issued to the account number of the user. It should be noted that the target resource may be online or offline coupons, red packs, gold coins, and the like. If the resources are online, the user can conduct verification of the target resources on the corresponding platform, and if the resources are offline, the user can conduct verification of the target resources in the offline store designated by the user. In addition, the target resource is not limited to the coupon provided by the platform where the user is located in the sharing activity, and can be the coupon of the platform where the user places an order to purchase goods, so that the user can obtain the coupon used on the shared platform and the coupon used on the platform where the user places an order to purchase goods, and the user is attracted to deposit by using various coupons. In addition, the target resource can also be preferential resource of other third-party platforms, and data interaction exists between the other third-party platforms and the current platform, in this case, when the user successfully extracts the target resource, the user needs to input the account number of the third-party platform, so that the target resource is issued to the account number of the third-party platform, and the user can use the account number on the third-party platform conveniently.
In the actual application process, the user to be recommended is likely to be subjected to the order return operation after successfully ordering. The definition of successful inviting friends in the application is different from the assistance praise of the traditional electronic commerce, and related commodities are required to be purchased truly, namely, the user to be recommended enters a ordering process through a user recommending link and can be counted as successful recommendation only after successful payment. And if the user to be recommended requests refund for the commodity ordered at this time, the corresponding successful recommendation times of the user need to be deducted, namely when the refund order generated in the historical order successfully paid based on the recommendation link is detected, the successful recommendation times of the user are obtained, and the successful recommendation times are reduced. For example, assuming that the number of times of current successful power assistance of the user is 6 times, and the user C requests to return the order, the number of times of current successful power assistance of the user is adjusted to be 5 times.
In addition, in the application, not only the successful recommended times are returned, but also the target resources successfully acquired by the user are withdrawn, the historical resources acquired by the user based on the refund order are determined, and the historical resources are withdrawn. And namely, inquiring historical resources acquired by the user in a lottery link triggered by the refund order as the preferential resources to be revoked, and deleting the preferential resources to be revoked from the account number of the user. It should be noted that, after the recommended success number is adjusted and the history resource is revoked, the "fueling-! I.e. to obtain lottery qualification ", etc.
It should be noted that, the counted number of successful recommendation times in the application is the number of users who successfully place an order through the recommended links shared by the users, and the number of successful recommendation times of the activity is not counted for the order which is orally shared by the users and is not successfully placed through the recommended links. Moreover, the same user to be recommended can assist a plurality of users, and the same user to be recommended assists the same user at most once. That is, the users to be recommended can actually make a sequential order through the recommendation links shared by the user a, the user C, the user D, and the like, and after the order is successful, the number of times of success of recommendation is increased for each user respectively. However, the user to be recommended can only assist the user a once, and the number of successful recommendation times can not be increased for the user a through frequent ordering in the recommendation link provided by the user a.
Considering that some users successfully assist the power more times and participate actively, the ranking rewarding mechanism is arranged in the application, and additional preferential resources are provided for the users with more times of assistance, namely, the recommendation success times of all users in the target platform are counted every preset period, all users are ordered according to the order of the recommendation success times from big to small, the appointed number of target users ranked at the top is determined, and the additional subsidy resources are issued to the appointed number of target users. In fact, that is, additional coupons, red packs, gold coins, etc. are periodically provided to users ranked in the signature to encourage users with greater promotional capabilities to promote more friends with higher value prizes, rather than meeting participation in the prize.
In summary, the technical scheme in the application is summarized as follows:
Assuming that the current user is user a and the user to be recommended is user B, referring to fig. 2B, for user a, after user a recommends based on the successful landing page request after successful payment, the platform generates a recommendation link for the exclusive user a to perform activity sharing, and the recommendation link is shared with user B according to the operation of user a. After the user B successfully places an order, the user A obtains lottery qualification and performs lottery, a lottery record of the user A is generated, and after resources are successfully issued to the user A, the recommendation success times of the user A are updated. After the user A successfully awards the prize, the user A is informed of the successful prize awarding, and conversely, the user A is thanked for participation. On the other hand, the ranking of user a based on the number of boosting times is updated. Every preset period, counting and recommending rewards of single popularity of the successful times and giving notice to the first 10 users, and for the users who do not get the popularity rewards of the popularity, the users participate in thanking.
For the user B, referring to fig. 2C, the user B receives the recommended link shared by the user a, checks the recommended link, makes an order of the commodity through the recommended link, and determines that the assistance to the user a is successful after the order is successfully made. After the user B makes a successful order, the user B may also perform operations such as sharing an activity, obtaining the number of assistance times, and drawing a lottery for the successful payment landing page displayed by the user B.
According to the method provided by the embodiment of the application, the commodity recommending function is provided on the payment landing page which is successfully paid by the user, so that the platform can display the page configuration area in response to the commodity recommending request of the payment landing page, a recommending page is generated according to the dragging operation of the user on the target page component in the page configuration area, the recommending page is associated to the recommending link, the user to be recommended selected by the user is determined, the recommending link is sent to the user to be recommended, and the user to be recommended is browsed and ordered. When the successful feedback of the order of the user to be recommended is obtained based on the recommended link, the resource acquisition port is displayed, and when the user is detected to trigger the resource acquisition port, the target resource is issued to the user, and the interaction among the users is utilized, so that the resource acquisition mode is novel, the diversity and the conversion rate of the resource are improved, and the resource waste is avoided.
Further, as a specific implementation of the method shown in fig. 1, an embodiment of the present application provides a resource issuing device, as shown in fig. 3, where the device includes: the display module 301, the generation module 302, the transmission module 303 and the issuing module 304.
The display module 301 is configured to respond to a commodity recommendation request for paying a landing page, and display a page configuration area, where the page configuration area is provided with a plurality of page components for configuring page display content;
The generating module 302 is configured to generate a recommendation link based on user information of a user that initiates the commodity recommendation request;
The generating module 302 is configured to generate a recommended page according to a drag operation on a target page component in the multiple page components, and associate the recommended page to the recommended link;
The sending module 303 is configured to determine a user to be recommended selected by the user, and send the recommendation link to the user to be recommended;
The issuing module 304 is configured to, when acquiring successful feedback of the order of the user to be recommended based on the recommended link, display a resource pickup port, and when detecting that the resource pickup port is triggered, issue a target resource to the user, where the target resource is provided by a target platform that generates the payment landing page or a third party platform that has data interaction with the target platform.
In a specific application scenario, the generating module 302 is configured to read user information of the user logged in the target platform, and extract a user identity from the user information; and performing webpage conversion on the user identity, and taking the obtained webpage address as the recommended link.
In a specific application scenario, the generating module 302 is configured to determine, in response to a drag operation of the user, a page component dragged by the drag operation among the multiple page components as a target page component, and place the target page component at a position where the target page component is located when the drag operation is released; continuing to determine a target page component according to the drag operation of the user and placing the target page component until the user confirms that the page configuration area or the number of page components placed in the page configuration area reaches a number threshold; and determining at least one target page component currently placed in the page configuration area, and rendering the at least one target page component according to the layout of the at least one target page component on the page configuration area to obtain the recommended page.
In a specific application scenario, the generating module 302 is further configured to query a multimedia resource matched with the target page component when the target page component placed by the user based on the drag operation indicates to perform multimedia configuration, if the query determines that there is no multimedia resource matched with the target page component, generate a configuration failure reminder, delete the target page component placed in the page configuration area, if the query determines that there is a multimedia resource matched with the target page component, extract the multimedia resource, link the multimedia resource to the target page component, where the multimedia resource is associated with a target commodity of the payment floor sheet or a preset commodity to be recommended, and a resource attribute is matched with the target page component; and when the user performs custom configuration based on the target page component indication placed by the drag operation, receiving custom content input to the target page component by the user, and adding the custom content to the target page component.
In a specific application scenario, the sending module 303 is configured to obtain a friend list of the user on the target platform, and determine a friend triggered by the user in the friend list as the user to be recommended; generating a recommendation message carrying the recommendation link, establishing a virtual dialog box between the user and the recommendation user, and displaying the recommendation message in the virtual dialog box; and reminding the user to be recommended based on the virtual dialog box.
In a specific application scenario, the issuing module 304 is configured to obtain a number of success times of recommendation of the user, and increase the number of success times of recommendation, where the number of success times of recommendation is used to record the number of success times of commodity recommendation and commodity ordering recommended by the user in a history process; determining a plurality of preset issuable resources, and inquiring the preset issuable resources corresponding to the increased recommended success times in the preset issuable resources as the target resources; and generating the resource acquisition inlet for acquiring the target resource, and displaying the resource acquisition inlet.
In a specific application scenario, the issuing module 304 is further configured to, when detecting that a refund order is generated in a historical order that is successfully paid based on the recommended link, obtain a recommended success number of the user, reduce the recommended success number, determine a historical resource obtained by the user based on the refund order, and cancel the historical resource; or counting the recommended success times of all users in the target platform every preset period, sequencing all the users according to the sequence from the large to the small of the recommended success times, determining the first-ranked target users with the specified number, and issuing the additional subsidy resources to the specified number of target users.
According to the device provided by the embodiment of the application, the commodity recommending function is provided on the payment landing page which is successfully paid by the user, so that the platform can display the page configuration area in response to the commodity recommending request of the payment landing page, a recommending page is generated according to the dragging operation of the user on the target page component in the page configuration area, the recommending page is associated to the recommending link, the user to be recommended selected by the user is determined, the recommending link is sent to the user to be recommended, and the user to be recommended is browsed and ordered. When the successful feedback of the order of the user to be recommended is obtained based on the recommended link, the resource acquisition port is displayed, and when the user is detected to trigger the resource acquisition port, the target resource is issued to the user, and the interaction among the users is utilized, so that the resource acquisition mode is novel, the diversity and the conversion rate of the resource are improved, and the resource waste is avoided.
It should be noted that, for other corresponding descriptions of each functional unit related to the resource issuing device provided by the embodiment of the present application, reference may be made to corresponding descriptions in fig. 1 and fig. 2A to fig. 2C, and no further description is given here.
In an exemplary embodiment, referring to fig. 4, there is also provided a computer device, which includes a bus, a processor, a memory, and a communication interface, and may further include an input-output interface and a display device, where each functional unit may perform communication with each other through the bus. The memory stores a computer program and a processor, which is configured to execute the program stored in the memory and execute the resource issuing method in the above embodiment.
A computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the resource issuing method.
From the above description of the embodiments, it will be clear to those skilled in the art that the present application may be implemented in hardware, or may be implemented by means of software plus necessary general hardware platforms. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.), and includes several instructions for causing a computer device (may be a personal computer, a server, or a network device, etc.) to execute the method described in the respective implementation scenario of the present application.
Those skilled in the art will appreciate that the drawing is merely a schematic illustration of a preferred implementation scenario and that the modules or flows in the drawing are not necessarily required to practice the application.
Those skilled in the art will appreciate that modules in an apparatus in an implementation scenario may be distributed in an apparatus in an implementation scenario according to an implementation scenario description, or that corresponding changes may be located in one or more apparatuses different from the implementation scenario. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The above-mentioned inventive sequence numbers are merely for description and do not represent advantages or disadvantages of the implementation scenario.
The foregoing disclosure is merely illustrative of some embodiments of the application, and the application is not limited thereto, as modifications may be made by those skilled in the art without departing from the scope of the application.
Claims (9)
1. A method for resource delivery, comprising:
Responding to a commodity recommendation request of a payment landing page, and displaying a page configuration area, wherein the page configuration area is provided with a plurality of page components for configuring page display contents;
generating a recommendation link based on user information of a user who initiates the commodity recommendation request;
Generating a recommended page according to a drag operation on a target page component in the plurality of page components, and associating the recommended page to the recommended link, wherein the generating the recommended page according to the drag operation on the target page component in the plurality of page components includes: responding to the drag operation of the user, determining a page component dragged in the multiple page components by the drag operation as a target page component, and placing the target page component at a position where the target page component is located when the drag operation is released; continuing to determine a target page component according to the drag operation of the user and placing the target page component until the user confirms that the page configuration area or the number of page components placed in the page configuration area reaches a number threshold; determining at least one target page component currently placed in the page configuration area, and rendering the at least one target page component according to the layout of the at least one target page component on the page configuration area to obtain the recommended page;
determining a user to be recommended selected by the user, and sending the recommended link to the user to be recommended;
When successful feedback of the user to be recommended is acquired based on the recommendation link, a resource acquisition port is displayed, and when the resource acquisition port is detected to be triggered, a target resource is issued to the user, wherein the target resource is provided by a target platform generating the payment landing page or a third party platform having data interaction with the target platform.
2. The method of claim 1, wherein generating a recommendation link based on user information of a user initiating the merchandise recommendation request comprises:
reading user information of the user logged in the target platform, and extracting a user identity from the user information;
And performing webpage conversion on the user identity, and taking the obtained webpage address as the recommended link.
3. The method of claim 1, wherein the placing the target page component is after the target page component is in a position when the drag operation is released, the method further comprising:
When the user indicates to perform multimedia configuration based on a target page component placed by a drag operation, inquiring a multimedia resource matched with the target page component, if the inquiry determines that the multimedia resource matched with the target page component does not exist, generating a configuration failure prompt, deleting the target page component placed in the page configuration area, if the inquiry determines that the multimedia resource matched with the target page component exists, extracting the multimedia resource, linking the multimedia resource to the target page component, wherein the multimedia resource is associated with a target commodity or a preset commodity to be recommended which is placed on a floor page, and the resource attribute is matched with the target page component;
and when the user performs custom configuration based on the target page component indication placed by the drag operation, receiving custom content input to the target page component by the user, and adding the custom content to the target page component.
4. The method of claim 1, wherein the determining the user-selected user-to-be-recommended, and sending the recommendation link to the user-to-be-recommended, comprises:
Acquiring a friend list of the user on the target platform, and determining friends triggered by the user in the friend list as the user to be recommended;
generating a recommendation message carrying the recommendation link, establishing a virtual dialog box between the user and the recommendation user, and displaying the recommendation message in the virtual dialog box;
And reminding the user to be recommended based on the virtual dialog box.
5. The method of claim 1, wherein the presentation resource retrieval portal comprises:
Acquiring the recommended success times of the user, and increasing the recommended success times, wherein the recommended success times are used for recording the times of commodity recommendation and commodity ordering success of the user in the history process;
Determining a plurality of preset issuable resources, and inquiring the preset issuable resources corresponding to the increased recommended success times in the preset issuable resources as the target resources;
And generating the resource acquisition inlet for acquiring the target resource, and displaying the resource acquisition inlet.
6. The method according to claim 1, wherein the method further comprises:
when a refund order generated in a historical order successfully paid based on the recommended link is detected, acquiring the recommended success times of the user, reducing the recommended success times, determining historical resources acquired by the user based on the refund order, and canceling the historical resources; or alternatively, the first and second heat exchangers may be,
And counting the recommended success times of all users in the target platform every preset period, sequencing all the users according to the sequence from the large to the small of the recommended success times, determining the first-ranked target users with the specified number, and issuing additional subsidy resources to the specified number of target users.
7. A resource issuing apparatus, comprising:
the display module is used for responding to a commodity recommendation request of the payment landing page and displaying a page configuration area, wherein the page configuration area is provided with a plurality of page components for configuring page display contents;
the generation module is used for generating a recommendation link based on the user information of the user initiating the commodity recommendation request;
The generating module is further configured to generate a recommended page according to a drag operation on a target page component in the multiple page components, and associate the recommended page to the recommended link, where the generating module is configured to determine, in response to the drag operation of the user, a page component dragged by the drag operation in the multiple page components as a target page component, and place the target page component at a position where the target page component is located when the drag operation is released; continuing to determine a target page component according to the drag operation of the user and placing the target page component until the user confirms that the page configuration area or the number of page components placed in the page configuration area reaches a number threshold; determining at least one target page component currently placed in the page configuration area, and rendering the at least one target page component according to the layout of the at least one target page component on the page configuration area to obtain the recommended page;
The sending module is used for determining the user to be recommended selected by the user and sending the recommended link to the user to be recommended;
And the issuing module is used for displaying a resource acquisition port when acquiring successful feedback of the ordering of the user to be recommended based on the recommended link, and issuing target resources to the user when detecting that the resource acquisition port is triggered, wherein the target resources are provided by a target platform generating the payment landing page or a third party platform having data interaction with the target platform.
8. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 6 when the computer program is executed.
9. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.
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| CN111831912A (en) * | 2020-07-17 | 2020-10-27 | 小红书科技有限公司 | Method for providing recommendation information when starting application program |
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| CN112435104A (en) * | 2021-01-26 | 2021-03-02 | 浙江口碑网络技术有限公司 | Commodity information providing method, commodity information providing device, computer equipment and readable storage medium |
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