CN113723991B - Marketing article influence analysis processing method and device - Google Patents
Marketing article influence analysis processing method and device Download PDFInfo
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- CN113723991B CN113723991B CN202110913036.9A CN202110913036A CN113723991B CN 113723991 B CN113723991 B CN 113723991B CN 202110913036 A CN202110913036 A CN 202110913036A CN 113723991 B CN113723991 B CN 113723991B
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- 238000003672 processing method Methods 0.000 title description 2
- 238000000034 method Methods 0.000 claims abstract description 26
- 230000004992 fission Effects 0.000 claims description 13
- 238000010586 diagram Methods 0.000 claims description 5
- 230000005540 biological transmission Effects 0.000 description 4
- 238000004590 computer program Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application discloses a method and a device for analyzing and processing influences of marketing articles, wherein the method comprises the following steps: receiving a forwarding request of a first user, wherein the forwarding request is received by the first user when the first user reads a marketing article by using a first application; acquiring link information used by a first application to display a marketing article; and adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identification of the first user and an application identification of the first application; and forwarding the added new link message on behalf of the first user and saving parameters of all users included in the new link message. The method solves the problem that the prior art cannot acquire the propagation path of the marketing article, effectively displays the propagation path of the marketing article, and provides data support for enterprises to make better marketing plans.
Description
Technical Field
The application relates to the field of network marketing, in particular to a method and a device for analyzing and processing influences of marketing articles.
Background
Currently, marketing through a network is a way for many enterprises to increase exposure, and in the network marketing way, popularization through marketing articles is one of more common ways.
In the prior art, data such as the reading quantity of the article, the forwarding quantity of the article, the collection quantity of the article and the like can be generally seen in the background, but the data cannot intuitively reflect the propagation path of the marketing article, so that knowing the propagation path of the marketing article is very important for enterprises, and the enterprises can make better marketing plans. No technology for understanding the propagation path of marketing articles is disclosed in the prior art.
Disclosure of Invention
The embodiment of the application provides a method and a device for analyzing and processing the influence of marketing articles, which are used for at least solving the problem caused by the fact that the propagation path of the marketing articles cannot be acquired in the prior art.
According to one aspect of the present application, there is provided a method for analyzing and processing influences of marketing articles, comprising: receiving a forwarding request of a first user, wherein the forwarding request is received by the first user when the first user reads a marketing article by using a first application; acquiring link information used by the first application to display the marketing article; and adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application; and forwarding and adding the new link message on behalf of the first user, and storing parameters of all users included in the new link message.
Further, saving parameters of all users included in the new link information includes: acquiring a pre-configured special symbol, wherein the special symbol is used for being spaced between the original network address and parameters of users and between parameters of different users; acquiring parameters of all users included in the new link information according to the special symbol; and saving the parameters of all the users.
Further, the link information used by the first application to display the marketing article includes: the original network address of the marketing article source and the parameters of the second user added on the original network address, wherein the parameters of the second user comprise: the marketing article is forwarded from the second application to the first application by the second user's identification and the identification of the second application.
Further, after each time the marketing article is forwarded, the parameters of the user forwarding the marketing article are added to the link information on the basis of keeping all contents in the link information, and the parameters of all the users included in the link information after the parameters of the user are added are stored.
According to another aspect of the present application, there is also provided an apparatus for analyzing and processing influence of a marketing article, including: the receiving module is used for receiving a forwarding request of a first user, wherein the forwarding request is received by the first user when the first application is used for reading a marketing article; the acquisition module is used for acquiring link information used by the first application for displaying the marketing article; and the adding module is used for adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application; and the storage module is used for forwarding and adding the new link message on behalf of the first user and storing parameters of all users included in the new link message.
Further, the save module is configured to: acquiring a pre-configured special symbol, wherein the special symbol is used for being spaced between the original network address and parameters of users and between parameters of different users; acquiring parameters of all users included in the new link information according to the special symbol; and saving the parameters of all the users.
Further, the link information used by the first application to display the marketing article includes: the original network address of the marketing article source and the parameters of the second user added on the original network address, wherein the parameters of the second user comprise: the marketing article is forwarded from the second application to the first application by the second user's identification and the identification of the second application.
Further, after each time the marketing article is forwarded, the parameters of the user forwarding the marketing article are added to the link information on the basis of keeping all contents in the link information, and the parameters of all the users included in the link information after the parameters of the user are added are stored.
According to another aspect of the present application, there is also provided a processor for running software, wherein the software is for performing the above-described method.
According to another aspect of the present application, there is also provided a memory for storing software for performing the above method.
In the embodiment of the application, a forwarding request received by a first user is adopted, wherein the forwarding request is received by the first user when the first application is used for reading a marketing article; acquiring link information used by the first application to display the marketing article; and adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application; and forwarding and adding the new link message on behalf of the first user, and storing parameters of all users included in the new link message. The method solves the problem that the prior art cannot acquire the propagation path of the marketing article, effectively displays the propagation path of the marketing article, and provides data support for enterprises to make better marketing plans.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application. In the drawings:
FIG. 1 is a flow chart of a method of analysis processing of the impact of marketing articles in accordance with an embodiment of the present application.
Detailed Description
It should be noted that, without conflict, the embodiments of the present application and features of the embodiments may be combined with each other. The application will be described in detail below with reference to the drawings in connection with embodiments.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer executable instructions, and that although a logical order is illustrated in the flowcharts, in some cases the steps illustrated or described may be performed in an order other than that illustrated herein.
In this embodiment, a method for analyzing and processing influence of a marketing article is provided, and fig. 1 is a flowchart of a method for analyzing and processing influence of a marketing article according to an embodiment of the present application, as shown in fig. 1, where the flowchart includes the following steps:
Step S102, a forwarding request of a first user is received, wherein the forwarding request is received by the first user when the first user reads a marketing article by using a first application;
step S104, obtaining link information used by the first application to display the marketing article;
In an alternative embodiment, the link information used by the first application to display the marketing article includes: the original network address of the marketing article source and the parameters of the second user added on the original network address, wherein the parameters of the second user comprise: the marketing article is forwarded from the second application to the first application by the second user's identification and the identification of the second application. And after each time the marketing article is forwarded, adding parameters of a user forwarding the marketing article to the link information on the basis of keeping all contents in the link information, and storing parameters of all users included in the link information after adding the parameters of the user.
In this alternative way, all forwarded user parameters can be added to the link.
Step S106, adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application;
And step S108, forwarding and adding the new link message on behalf of the first user, and storing parameters of all users included in the new link message.
In an alternative embodiment, the parameters between different users may be spaced using special symbols, in which alternative embodiment pre-configured special symbols may be acquired, wherein the special symbols are used to space between the original network address and the parameters of the users and between the parameters of the different users; acquiring parameters of all users included in the new link information according to the special symbol; and saving the parameters of all the users.
The method solves the problem that the prior art cannot acquire the propagation path of the marketing article, effectively displays the propagation path of the marketing article, and provides data support for enterprises to make better marketing planning.
In an embodiment that can be added selectively, saving all the user parameters included in the link information after adding the user parameters includes: and saving the parameters of all users in each link as one piece of data.
As an alternative to adding, the number may also be added to the user's parameters according to the order in which the user adds to the link information when the user's parameters are added. When all the parameters of the users are stored, the serial numbers of the parameters of each user are also stored.
As another alternative implementation manner, the stored user parameters may be displayed in a manner of a fission map, where the fission map is a ring shape, the center of the centermost circle of the ring shape is the original network address of the marketing article, the first ring closest to the centermost circle is the identification information of the user with the number 1, that is, the identification information of all the users with the number 1 is displayed on the first ring, the identification information of all the users with the number 2 is displayed on the second ring, and so on, and the identification information of all the users needing to be N is displayed on the nth ring. In this alternative embodiment, the fissile pattern is displayed using a circular ring.
Optionally, a connecting line may be added between the nth ring and the N-1 th ring, and the user of the nth ring connected by the connecting line reads the marketing article forwarded by the user on the N-1 th ring and then forwards the marketing article.
The fission map may also be a bar graph, where the uppermost bar graph is the original network address of the marketing article, the first bar graph closest to the uppermost bar graph is the identification information of the user with the number 1, that is, the identification information of all the users with the number 1 is displayed in the first bar graph, the identification information of all the users with the number 2 is displayed in the nth bar graph, and so on, and the identification information of all the users needing to be N is displayed in the nth bar graph. In this alternative embodiment the fission is shown using a bar graph.
Optionally, the width of each bar graph is the same, and the length of each bar graph depends on the number of identification information (identification information of the user and/or identification information of the application) in the bar graph.
The color on each bar graph or each ring is different, and each color represents one identification information (identification information of the user and/or identification information of the application).
When the mouse moves to each color, the identification information of the user corresponding to the color or the identification information of the application is displayed, and the number of times that the application forwards the marketing article together can be displayed by clicking the identification information of the application.
And the identification information of the user and the identification information of the application can be counted to obtain the user or the application with the largest forwarding times. Meanwhile, the forwarding time can be counted, so that the time period for which the marketing article is forwarded most is obtained and is taken as the time period for the next marketing article release.
As another alternative embodiment, the application may also be shown as fission, where the fission graph is a ring shape, the center of the centermost circle of the ring shape is the application originally issued by the marketing article, the first ring closest to the centermost circle is the identification information of the application with the number 1, that is, the identification information of all applications with the number 1 is displayed on the first ring, the identification information of all applications with the number 2 is displayed on the second ring, and so on, and the identification information of all applications needing to be N is displayed on the nth ring. In this alternative embodiment, the fission map of the application is displayed using a circular ring.
Optionally, a connection line may be added between the nth ring and the N-1 th ring, where the user of the nth ring connected by the connection line forwards the marketing article to the application on the N-1 th ring after reading the marketing article on the application on the N-1 th ring.
In a preferred embodiment, the first fissile ring of the user identification information and the second fissile ring of the application identification information are displayed in the same page, then the identification information of the user with the same serial number in the two fissile rings and the identification information of the application are connected, and the identification information of the connected user and the identification information of the application are stored in the same piece of data.
The fission graph may also be a bar graph, where the uppermost bar graph is the original application of the release of the marketing article, the first bar graph closest to the uppermost bar graph is the identification information of the application with the number 1, that is, the identification information of all the applications with the number 1 is displayed in the first bar graph, the identification information of all the applications with the number 2 is displayed in the nth bar graph, and so on, and the identification information of all the applications needing to be N is displayed in the nth bar graph. In this alternative embodiment the fission is shown using a bar graph.
In this embodiment, there is provided an electronic device including a memory in which a computer program is stored, and a processor configured to run the computer program to perform the method in the above embodiment.
The above-described programs may be run on a processor or may also be stored in memory (or referred to as computer-readable media), including both permanent and non-permanent, removable and non-removable media, and information storage may be implemented by any method or technique. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.
These computer programs may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart block or blocks and/or block diagram block or blocks, and corresponding steps may be implemented in different modules.
In this embodiment, there is provided an apparatus called an analysis processing apparatus of influence of a marketing article, comprising: the receiving module is used for receiving a forwarding request of a first user, wherein the forwarding request is received by the first user when the first application is used for reading a marketing article; the acquisition module is used for acquiring link information used by the first application for displaying the marketing article; and the adding module is used for adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application; and the storage module is used for forwarding and adding the new link message on behalf of the first user and storing parameters of all users included in the new link message.
The device performs the same function as the embodiment of the method, and the modules in the device correspond to the steps in the method, which are already described and are not described again.
For example, the saving module is configured to: acquiring a pre-configured special symbol, wherein the special symbol is used for being spaced between the original network address and parameters of users and between parameters of different users; acquiring parameters of all users included in the new link information according to the special symbol; and saving the parameters of all the users.
Optionally, the link information used by the first application to display the marketing article includes: the original network address of the marketing article source and the parameters of the second user added on the original network address, wherein the parameters of the second user comprise: the marketing article is forwarded from the second application to the first application by the second user's identification and the identification of the second application. And after each time the marketing article is forwarded, adding parameters of a user forwarding the marketing article to the link information on the basis of keeping all contents in the link information, and storing parameters of all users included in the link information after adding the parameters of the user.
The problem caused by the fact that the marketing article transmission path cannot be acquired in the prior art is solved through the embodiment, the marketing article transmission path is effectively displayed, and data support is provided for enterprises to make better marketing plans.
The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and variations of the present application will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. which come within the spirit and principles of the application are to be included in the scope of the claims of the present application.
Claims (10)
1. A method for analyzing and processing the impact of a marketing article, comprising:
receiving a forwarding request of a first user, wherein the forwarding request is received by the first user when the first user reads a marketing article by using a first application;
acquiring link information used by the first application to display the marketing article;
And adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application;
Forwarding and adding the new link message on behalf of the first user, and saving parameters of all users included in the new link message; the method comprises the steps of displaying stored user parameters in a fission diagram mode, wherein the fission diagram is in a ring shape, the center of the centermost circle of the ring shape is the original network address of the marketing article, the first ring nearest to the centermost circle is identification information of users with the number of 1, namely, the identification information of all users with the number of 1 is displayed on the first ring, the identification information of all users with the number of 2 is displayed on the second ring, and the identification information of all users needing to be N is displayed on the nth ring by analogy; and adding a connecting wire between the N ring and the N-1 ring, wherein the user of the N ring connected by the connecting wire reads the marketing article forwarded by the user on the N-1 ring and then forwards the marketing article.
2. The method of claim 1, wherein saving parameters of all users included in the new link information comprises:
Acquiring a pre-configured special symbol, wherein the special symbol is used for being spaced between the original network address and parameters of users and between parameters of different users;
Acquiring parameters of all users included in the new link information according to the special symbol;
and saving the parameters of all the users.
3. The method of claim 1, wherein the first application includes, in the link information used to display the marketing article: the original network address of the marketing article source and the parameters of the second user added on the original network address, wherein the parameters of the second user comprise: the marketing article is forwarded from the second application to the first application by the second user's identification and the identification of the second application.
4. The method according to any one of claims 1 to 3, wherein after each time the marketing article is forwarded, a parameter of a user who forwarded the marketing article is added to the link information on the basis of all contents in the link information, and all the parameters of the user included in the link information after the user's parameter is added are saved.
5. An apparatus for analyzing and processing the influence of a marketing article, comprising:
the receiving module is used for receiving a forwarding request of a first user, wherein the forwarding request is received by the first user when the first application is used for reading a marketing article;
The acquisition module is used for acquiring link information used by the first application for displaying the marketing article;
and the adding module is used for adding the parameters of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identifier of the first user and an application identifier of the first application;
A saving module, configured to forward the new link message added on behalf of the first user, and save parameters of all users included in the new link message; the method comprises the steps of displaying stored user parameters in a fission diagram mode, wherein the fission diagram is in a ring shape, the center of the centermost circle of the ring shape is the original network address of the marketing article, the first ring nearest to the centermost circle is identification information of users with the number of 1, namely, the identification information of all users with the number of 1 is displayed on the first ring, the identification information of all users with the number of 2 is displayed on the second ring, and the identification information of all users needing to be N is displayed on the nth ring by analogy; and adding a connecting wire between the N ring and the N-1 ring, wherein the user of the N ring connected by the connecting wire reads the marketing article forwarded by the user on the N-1 ring and then forwards the marketing article.
6. The apparatus of claim 5, wherein the means for storing is configured to:
Acquiring a pre-configured special symbol, wherein the special symbol is used for being spaced between the original network address and parameters of users and between parameters of different users;
Acquiring parameters of all users included in the new link information according to the special symbol;
and saving the parameters of all the users.
7. The apparatus of claim 5, wherein the first application includes, in the link information used to display the marketing article: the original network address of the marketing article source and the parameters of the second user added on the original network address, wherein the parameters of the second user comprise: the marketing article is forwarded from the second application to the first application by the second user's identification and the identification of the second application.
8. The apparatus according to any one of claims 5 to 7, wherein after each time the marketing article is forwarded, a parameter of a user who forwarded the marketing article is added to the link information on the basis of all contents in the link information, and all the parameters of the user included in the link information after the user's parameter is added are saved.
9. A processor for running software, wherein the software is for performing the method of any one of claims 1 to 4.
10. A memory for storing software, wherein the software is for performing the method of any one of claims 1 to 4.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110913036.9A CN113723991B (en) | 2021-08-10 | 2021-08-10 | Marketing article influence analysis processing method and device |
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| CN202110913036.9A CN113723991B (en) | 2021-08-10 | 2021-08-10 | Marketing article influence analysis processing method and device |
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| CN113723991B true CN113723991B (en) | 2024-04-19 |
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