CN113706664A - Marketing content generation method and system based on intelligent scene recognition and storage medium - Google Patents
Marketing content generation method and system based on intelligent scene recognition and storage medium Download PDFInfo
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- G06T11/60—Editing figures and text; Combining figures or text
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Abstract
The invention belongs to a scene identification method, a system and a storage substrate in the field of image editing, wherein the method comprises the steps of collecting controls of scene preferences, title keywords, propaganda content keywords and picture elements, analyzing a scene template and a material template, and forming a scene parameter set and a material parameter set; extracting scene preference, title keywords, publicity content keywords and picture elements; forming scene pre-selection elements into a user parameter set; matching the user parameter set with the scene template and the parameter set of the material respectively, and forming the sequence of the matching degree of the scene template and the material template through a clustering method; the matched scene template and material can be obtained only by a simple title, content and picture uploading mode of a user, and compared with the traditional mode, the scheme can reduce the investment of manpower, time and cost.
Description
Technical Field
The invention belongs to the field of picture editing, and particularly relates to a generation method, a system and a storage medium for picture content for marketing in scene recognition.
Background
The importance of marketing is undoubted today as the market economy becomes more sophisticated. In short, any business will not survive in a competitive market without doing business with modern marketing means. Marketing means adopted by the prior off-line shops to attract customers are often realized by issuing leaflets, placing propaganda posters in gates, and manually cry out. The flyer and poster are the basis for using PS (picture processing software) to design a good-looking static picture. The marketing content display shows the characteristics of a marketing object through matching of characters, patterns and colors, so that the requirement on personnel for manufacturing marketing content is very professional, and a plurality of professional image editing tools are needed for generating a propaganda poster, a section of propaganda video or audio; people with poor picture editing capability are often in the possession of dust. And for the separation state of the parties and the designer which are relatively known in the actual propaganda scene, if the communication is lacked, the more satisfactory propaganda content is difficult to make, thereby achieving the aim of attracting attention.
Disclosure of Invention
The invention aims to solve the problem that the operation of directly participating in the design of the propaganda content by the user is complex. Thereby providing a marketing content generation method based on intelligent scene recognition, and simultaneously providing an editing system and a medium for realizing marketing content production
The marketing content generation method based on intelligent scene recognition provided by the invention comprises the following steps:
the method comprises the following steps: setting collecting controls of title keywords, propaganda content keywords and picture elements on an editing interface system, and pre-storing a scene template and a material template in a server;
analyzing a prestored scene template and a prestored material template through a picture element identification module to form a scene parameter set and a material parameter set which are convenient for comparison of a computer;
extracting title keywords filled in by a user, publicity content keywords and picture elements through a collection control to form scene preselection elements;
adding the scene preselection elements identified in the step three into a temporary storage unit to form a user parameter set;
step five, matching the user parameter set with the scene template and the material parameter set stored in the server respectively, and forming the sequence of the matching degree of the scene template and the material template through a clustering method;
step six, the scene templates and the material templates which are sequenced at the top 1-10 in the step five are taken and displayed in an editing interface;
and step seven, the user selects one of the scene templates and one of the material templates to combine to finally form the user scene.
Furthermore, in order to meet the richness of the material library and the scene template, a material uploading interface control is installed in the server and used for uploading third-party materials. This interface is typically developed for use by developers.
Furthermore, an information security control is arranged between the server and the internet, so that malicious software is prevented from attacking and stealing resources of the client. The information security control comprises account password verification, phrase verification and image matching verification as bases, and the specific implementation course is solved by adopting the conventional method.
Further, the data processing method of the "clustering algorithm" module in the second step includes the following steps:
step S1: through contour recognition, the cross part of colors and colors in the picture is used as a contour line, and the part which is obviously a line in the picture is used as a contour auxiliary line; identifying the image surrounded by the contour lines according to morphological similarity, determining the image to correspond to a real object to form picture element parameters, and directly discarding the image which cannot be identified;
step S2: extracting a picture through colors, counting the color proportion of the picture in an RGB color mode, segmenting each channel according to 64 bytes, and finally giving the proportion of each color occupying the total picture color;
step S3, forming parameters of picture tone by identifying the brightness of the picture;
step S4: and converting the parameter sets of the equipment from the step S1 to the step S3 into corresponding matching parameters of the scene, and outputting the recommended scene template to a one-key editing interface according to the matching degree of the scene parameters.
Further, in order to satisfy more selection rights of the user for the material template and the scene template, an operation instruction for switching to the next page by sliding is set on the editing interface displayed in the sixth step.
In order to realize the identification of the user scene, the one-key editing system further comprises an uploading interface and a preview editing interface, wherein the uploading interface comprises a title editing control, a content editing control and a picture control which are arranged from the upper side of the interface at one time; the preview editing interface comprises a user image display window, a scene display window, a title editing display window, a content editing display window and a material display window, wherein the contents of the user image display window, the title editing display window and the content editing display window respectively inherit the contents of a picture control, a title editing control and a content editing control which correspond to the uploading interface; and a scene switching button, a material adding button and a flow control button are also arranged in the preview editing interface.
In order to facilitate the user to edit, the scene switching button, the material adding button and the flow control button are all suspension controls, and the display positions of the scene switching button, the material adding button and the flow control button on the preview editing interface can be adjusted through the dragging operation of the user.
In order to enable the title, the content and the material to be according to the requirements of a user, the positions of the scene display window, the title editing display window, the content editing display window and the material display window are all movable windows, and the movable windows can be displayed at the display position of the preview editing interface through the dragging operation of the user.
In order to meet the implementation requirements of the marketing content generation method and the one-key editing system for intelligent scene recognition, the storage medium in the application is a computer-readable storage medium, and a computer program is stored in the computer-readable storage medium and is used for implementing the operation of the marketing content generation method and the one-key editing system for intelligent scene recognition.
Has the advantages that: according to the scheme, a key editing system is combined, and matched scene templates and materials can be obtained only by a simple title, content and picture uploading mode of a user; the advertisement can be made into an animation playing effect, so that posters or animations which are finally advertised can not only reach the professional level, but also can be selected independently according to the requirements of users, and a desired advertising scene can be designed without requiring a third-party professional designer; compared with the traditional mode, the scheme can reduce the input of manpower, time and cost.
Drawings
FIG. 1 is a flow chart of a marketing content generation method based on intelligent scene recognition in the present solution;
FIG. 2 is a flow chart of a data processing method of a clustering algorithm module in the scheme;
FIG. 3 is a schematic diagram of a user data upload interface in the present scenario;
FIG. 4 is a schematic diagram of a one-touch editing system interface according to the present embodiment;
FIG. 5 is a schematic diagram of material recommendation of a one-key editing system interface according to the present embodiment;
fig. 6 is a schematic view of scene recommendation of a one-key editing system interface according to the present embodiment.
Detailed Description
The following is further detailed by way of specific embodiments:
example one
As shown in fig. 1, fig. 2, fig. 3 and fig. 3, the marketing content generating method based on intelligent scene recognition provided by the present invention includes the following steps: step one A1: setting collecting controls of title keywords, propaganda content keywords and picture elements on an editing interface system, and pre-storing a scene template and a material template in a server;
step two A2, analyzing the pre-stored scene template and material template through the picture element identification module to form a scene parameter set and a material parameter set which are convenient for computer comparison;
step three A3, extracting title keywords filled in by a user, publicity content keywords and picture elements through a collection control to form scene preselection elements;
step four A4, adding the scene preselection elements identified in the step three into a temporary storage unit to form a user parameter set;
step five A5, matching the user parameter set with the scene template and the material parameter set stored in the server, and forming the matching degree sequence of the scene template and the material template through a clustering method;
sixthly, A6, the scene template and the material template which are sequenced at the top 5 in the step five are displayed in an editing interface; of course, how many bits are arranged inside depends on the viewing convenience and the relevance of the user, and if the user material pictures are identified too few, the number of the provided pictures is less than 5 or not; when no recommended scenes appear, the first 5 scenes with the largest number of use times of other users are recommended in the embodiment.
And step seven A7, selecting one of the scene templates and one of the material templates by the user for combination to finally form the user scene.
And a material uploading interface control is installed in the server and used for uploading the third-party material. This interface is typically developed for use by developers. The developer can update and add the material library and the scene template at any time.
An information security control is arranged between the server and the internet, so that the attack of malicious software and the embezzlement of the resources of the client are avoided. The information security control comprises account password verification, phrase verification and image matching verification as bases, and the specific implementation course is solved by adopting the conventional method.
The data processing method of the clustering algorithm module comprises the following steps:
step S1: through contour recognition, the cross part of colors and colors in the picture is used as a contour line, and the part which is obviously a line in the picture is used as a contour auxiliary line; identifying the image surrounded by the contour lines according to morphological similarity, determining the image to correspond to a real object to form picture element parameters, and directly discarding the image which cannot be identified;
step S2: extracting a picture through colors, counting the color proportion of the picture in an RGB color mode, segmenting each channel according to 64 bytes, and finally giving the proportion of each color occupying the total picture color;
step S3, forming parameters of picture tone by identifying the brightness of the picture;
step S4: and converting the parameter sets of the equipment from the step S1 to the step S3 into corresponding matching parameters of the scene, and outputting the recommended scene template to a one-key editing interface according to the matching degree of the scene parameters.
Example two
As shown in fig. 3 and 4, the one-key editing system in this embodiment is used in a mobile intelligent terminal, specifically, a smart phone 1 having a touch function includes an upload interface 2 and a preview editing interface 21, where the upload interface 2 includes a title editing control 3, a content editing control 4, and a picture control 5 arranged at a time from above the interface; and a deleting control 6 for deleting the pictures and a saving button 7 for saving and sending all the contents after the uploading of all the contents is finished are arranged below the uploading interface.
The preview editing interface 21 comprises a user image display window 51, a scene display window 10, a title editing display window 31, a content editing display window 41 and a material display window 8, wherein the contents of the user image display window 51, the title editing display window 31 and the content editing display window 41 respectively inherit the contents of the corresponding picture control 5, the corresponding title editing control 3 and the corresponding content editing control 4 in the uploading interface; and all can be reedited in the preview editing interface.
The preview editing interface 21 is also provided with a scene switching button 11, a material adding button 12 and a flow control button 9, wherein the scene switching button 11 is used for switching the next recommended scene template; a material adding button 12 for adding a recommended material template; and a flow control button 9 for switching the editing operation.
The scene switching button 11, the material adding button 12, and the flow control button 9 are all floating controls, and the display positions of the scene switching button, the material adding button, and the flow control button on the preview editing interface 21 can be adjusted through user dragging operation.
In order to make the titles, contents, and materials according to the user's needs, the scene display window 10, the title editing display window 31, the content editing display window 41, and the material display window 8 are all movable windows, and may be displayed at the display position of the preview editing interface through a user drag operation.
As shown in fig. 5 and 6, in order to satisfy the user's more selection rights for the material template and the scene template, a scene template preview column 14 and a material template preview column 13 are provided on the preview editing interface, the scene template preview column 14 displays all the recommended scene templates 10, and can slide left and right to select the non-displayed scene display window 10, and the material template preview column 13 also displays all the material templates.
Example three:
in order to satisfy the implementation requirements of the marketing content generation method and the one-key editing system for intelligent scene recognition in the first embodiment and the second embodiment, the storage medium in the present application is a computer-readable storage medium, and the computer-readable storage medium stores a computer program for implementing the operation of the marketing content generation method and the one-key editing system for intelligent scene recognition.
The foregoing is merely an example of the present invention, and common general knowledge in the field of known specific structures and characteristics is not described herein in any greater extent than that known in the art at the filing date or prior to the priority date of the application, so that those skilled in the art can now appreciate that all of the above-described techniques in this field and have the ability to apply routine experimentation before this date can be combined with one or more of the present teachings to complete and implement the present invention, and that certain typical known structures or known methods do not pose any impediments to the implementation of the present invention by those skilled in the art. It should be noted that, for those skilled in the art, without departing from the structure of the present invention, several changes and modifications can be made, which should also be regarded as the protection scope of the present invention, and these will not affect the effect of the implementation of the present invention and the practicability of the patent. The scope of the claims of the present application shall be determined by the contents of the claims, and the description of the embodiments and the like in the specification shall be used to explain the contents of the claims.
Claims (9)
1. The marketing content generation method based on intelligent scene recognition is characterized by comprising the following steps of:
the method comprises the following steps: setting collecting controls of title keywords, propaganda content keywords and picture elements on an editing interface system, and pre-storing a scene template and a material template in a server;
analyzing a prestored scene template and a prestored material template through a picture element identification module to form a scene parameter set and a material parameter set which are convenient for comparison of a computer;
extracting title keywords filled in by a user, publicity content keywords and picture elements through a collection control to form scene preselection elements;
adding the scene preselection elements identified in the step three into a temporary storage unit to form a user parameter set;
step five, matching the user parameter set with the scene template and the material parameter set stored in the server respectively, and forming the sequence of the matching degree of the scene template and the material template through a clustering method module;
step six, the scene templates and the material templates which are sequenced at the top 1-10 in the step five are taken and displayed in an editing interface;
and step seven, the user selects one of the scene templates and one of the material templates to combine to finally form the user scene.
2. The marketing content generation method based on intelligent scene recognition of claim 1, wherein: and a material uploading interface control is installed in the server and used for uploading third-party materials.
3. The marketing content generation method based on intelligent scene recognition of claim 2, wherein: and an information security control is arranged between the server and the Internet and is used for avoiding the attack of malicious software and stealing the resources of the client.
4. The marketing content generation method based on intelligent scene recognition of claim 1, wherein: the data processing method of the clustering algorithm module in the fifth step comprises the following steps:
step S1: through contour recognition, the cross part of colors and colors in the picture is used as a contour line, and the part which is obviously a line in the picture is used as a contour auxiliary line; identifying the image surrounded by the contour lines according to morphological similarity to form picture element parameters, and directly discarding the image which cannot be identified;
step S2: extracting a picture through colors, counting the color proportion of the picture in an RGB color mode, segmenting each channel according to 64 bytes, and finally giving the proportion of each color occupying the total picture color;
step S3, forming parameters of picture tone by identifying the brightness of the picture;
step S4: and converting the parameter sets of the equipment in the steps S1-S3 into corresponding matching parameters of the scene, and outputting the recommended scene template to a one-key editing interface according to the matching degree of the scene parameters.
5. A one-key editing system, characterized by: the method comprises an uploading interface and a preview editing interface, wherein the uploading interface comprises a title editing control, a content editing control and a picture control which are arranged from the upper part of the interface at one time; the preview editing interface comprises a user image display window, a scene display window, a title editing display window, a content editing display window and a material display window, wherein the contents of the user image display window, the title editing display window and the content editing display window respectively inherit the contents of a picture control, a title editing control and a content editing control which correspond to the uploading interface; and a scene switching button, a material adding button and a flow control button are also arranged in the preview editing interface.
6. The one-touch editing system of claim 5, wherein: the scene switching button, the material adding button and the flow control button are all suspension controls, and the display positions of the scene switching button, the material adding button and the flow control button on the preview editing interface can be adjusted through dragging operation of a user.
7. The one-touch editing system of claim 6, wherein: the scene display window, the title editing display window, the content editing display window and the material display window are all movable windows and can be displayed at the display position of the preview editing interface through the dragging operation of a user.
8. The one-touch editing system of claim 7, wherein: and an operation instruction for switching the next page by sliding is set on the preview editing interface.
9. A computer-readable storage medium characterized by: the computer-readable storage medium stores a computer program for implementing the marketing content generation method and the one-key editing system for intelligent scene recognition.
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