CN113573131A - Data processing method and device applied to live broadcast, electronic equipment and storage medium - Google Patents
Data processing method and device applied to live broadcast, electronic equipment and storage medium Download PDFInfo
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- CN113573131A CN113573131A CN202110796337.8A CN202110796337A CN113573131A CN 113573131 A CN113573131 A CN 113573131A CN 202110796337 A CN202110796337 A CN 202110796337A CN 113573131 A CN113573131 A CN 113573131A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
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- General Engineering & Computer Science (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The application relates to a data processing method, a data processing device, electronic equipment and a storage medium applied to live broadcasting, wherein the method is applied to a viewer client, and comprises the following steps: after logging in a live channel, acquiring interactive information from a spectator client in the live channel in real time from a live server; determining the interactive heat of the live channel according to the interactive information; displaying a virtual gift icon in a current interface according to the interaction heat; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon. The embodiment realizes that the virtual gift is displayed based on the interactive heat of the live broadcast room, and does not need user operation.
Description
Technical Field
The present application relates to the field of internet live broadcast and video processing technologies, and in particular, to a data processing method and apparatus, an electronic device, and a storage medium for live broadcast.
Background
Live broadcast is increasingly popular with users and is becoming one of the mainstream expressions of the internet. Aiming at online live broadcast, a live broadcast channel can be established by an anchor client through the Internet, the online live broadcast content is uploaded to a server by the anchor client, and the online live broadcast content is broadcasted to a spectator client which logs in the live broadcast channel by the server for watching by spectators at the spectator client. In order to increase the interest of the interaction between the anchor and the audience, a virtual gift-giving function is usually set, and the audience can give a virtual gift to the anchor through the virtual gift-giving function; the target, the show mode to the virtual gift is: the user searches and operates the related gift controls to display the virtual gift interface, and then displays a plurality of virtual gifts on the virtual gift interface.
Disclosure of Invention
Based on the above, the application provides a data processing method and device applied to live broadcasting, an electronic device and a storage medium
According to a first aspect of embodiments of the present application, there is provided a data processing method applied to a live broadcast, which is applied to a viewer client, and the method includes:
after logging in a live channel, acquiring interactive information from a spectator client in the live channel in real time from a live server;
determining the interactive heat of the live channel according to the interactive information;
displaying a virtual gift icon in a current interface according to the interaction heat; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon.
Optionally, the interactive information includes public screen chat quantity, pop-up screen quantity, praise quantity and/or give-away information of the virtual gift;
wherein the gifting information includes a type, a gifting amount, and/or a price of the virtual gift.
Optionally, the interaction popularity is in positive correlation with the public screen chat quantity, the barrage quantity, the like quantity, the give-away quantity of the virtual gift, and/or the price.
Optionally, the virtual gift icons comprise preset one or more virtual gift icons;
and/or, in the case that the interactive information includes a gift amount of the virtual gift, the virtual gift icon includes: and the presenting quantity is larger than at least one icon corresponding to the virtual gift with the preset threshold value.
Optionally, the method further comprises: and performing live broadcast interaction based on the virtual gift icon.
Optionally, the performing live interaction based on the virtual gift icon includes:
responding to the selection operation of the virtual gift icon, and generating virtual gift information; and the virtual gift information is used for triggering a main broadcasting client and an audience client in the live broadcasting channel to display the virtual gift of the selected operation instruction.
Optionally, the method is performed by a live interaction component configured in the viewer client;
wherein the live interaction component is configured after logging in the live channel.
Optionally, the interaction information and/or the interaction heat are stored in a local storage space of the viewer client by the live interaction component.
Optionally, the interactive information in the live channel is generated by the viewer client in the live channel after the viewer client logs in the live channel.
According to a second aspect of the embodiments of the present application, there is provided a data processing apparatus applied to a live broadcast, which is applied to a viewer client, the apparatus including:
the system comprises an information acquisition module, a live channel acquisition module and a live broadcast module, wherein the information acquisition module is used for acquiring interactive information from a spectator client in the live channel in real time from a live broadcast server after logging in the live channel;
the interactive heat determining module is used for determining the interactive heat of the live channel according to the interactive information;
the virtual gift icon display module is used for displaying the virtual gift icon in the current interface according to the interaction heat; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon.
According to a third aspect of embodiments herein, there is provided an electronic device comprising a memory for storing executable instructions and a processor;
wherein the processor, when executing the executable instructions, performs the steps of the method of any one of the first aspect.
According to a fourth aspect of embodiments herein, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method of any one of the first aspects.
By applying the scheme of the embodiment of the application, after the audience client logs in the live channel, the interactive heat of the live channel can be detected according to the interactive information in the live channel, and then the virtual gift icon can be displayed in the current interface according to the interactive heat, the higher the interactive heat is, the faster the movement speed of the virtual gift icon is and/or the more the display quantity of the virtual gift is, so that the climax and the live atmosphere of the live content can be visually embodied. In the embodiment, on the first aspect, the virtual gift icon can be displayed based on the interaction heat degree without user operation; in the second aspect, virtual gift icons with different movement speeds and/or different numbers are displayed based on the interaction heat degree, the participation degree of a user logging in the live broadcast channel in a live broadcast scene is also improved, the enthusiasm of the user in participating in live broadcast interaction is further improved, and the use experience and the live broadcast interaction effect of the user are improved; in the third aspect, the interaction heat of the live broadcast channel is determined by the audience client in real time, so that the live broadcast content climax and the atmosphere can be synchronized instantly, and the delay phenomenon that the live broadcast content climax is not matched with the interaction heat is avoided.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
Fig. 1 is a schematic structural diagram illustrating a live network architecture according to an embodiment.
Fig. 2 is a schematic illustration of a virtual gift icon according to an embodiment.
Fig. 3 is a flowchart illustrating a data processing method applied to live broadcast according to an embodiment of the present application.
Fig. 4 is a schematic structural diagram of a data processing apparatus applied to live broadcasting according to an embodiment.
Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It is to be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present application. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
In order to better understand the data processing method and apparatus applied to live broadcast disclosed in the present application, a live broadcast network architecture used in the embodiments of the present application is first described. As shown in fig. 1, fig. 1 is a schematic diagram of a live network architecture according to an exemplary embodiment of the present application. The live network architecture can include a server and a plurality of terminals. The server can be called a background server, a component server, and the like, and is used for providing a background service of the live webcast. The server may include a server, a server cluster or a cloud platform, and may also be a program for executing the service. The terminal may be a smart terminal having a live webcast function, for example, the smart terminal may be a smart phone, a tablet computer, a PDA (Personal Digital Assistant), a multimedia player, a wearable device, and the like.
In a live network architecture, terminals may be divided into anchor terminals and audience terminals. The anchor terminal is internally provided with an anchor client, and the audience terminal is internally provided with an audience client. The anchor client and the viewer client may be the same live video application, i.e. the live video application has both live mode and viewer mode, e.g. "YY live"; the anchor client and viewer client may also be different types of live video applications. Aiming at the condition that the anchor client and the audience client are the same video live broadcast application program, when the video live broadcast application program enters an anchor mode, the video live broadcast application program can be called the anchor client; when a live video application enters viewer mode, the live video application may be referred to as a viewer client. The audience terminal installed with the audience client can watch the live video uploaded by the main broadcasting client. The anchor terminal and the audience terminal can be connected with the server terminal in a wired network, a wireless network or a data transmission line and the like.
In the live broadcast network architecture, a viewer can log in a server of the live broadcast network architecture through a viewer client on a viewer terminal, an anchor can log in the server of the live broadcast network architecture through an anchor client on an anchor terminal, and the viewer and the anchor enter the same live broadcast channel. The anchor client uploads the online live broadcast content to the server, and the server sends the online live broadcast content to the audience client logged into the online live broadcast channel for the audience of the audience client to watch. The audience at the audience client can not only watch the live content uploaded by the main broadcast client, but also interact with the main broadcast of the live channel or other audiences through the server, for example, the audience can give gifts to favorite main broadcasts, and the like.
In the related art, the display mode for the virtual gift is as follows: the user searches and operates the related gift controls to display the virtual gift interface, and then displays a plurality of virtual gifts on the virtual gift interface, so that the operation is complicated, and the display mode of the virtual gifts is single.
Based on this, the embodiment of the application provides a data processing method applied to live broadcast, which can detect the interaction heat of a live broadcast channel according to interaction information in the live broadcast channel after an audience client logs in the live broadcast channel, and then can display a virtual gift icon in a current interface according to the interaction heat, wherein the higher the interaction heat is, the faster the movement speed of the virtual gift icon is and/or the more the display quantity of the virtual gift is, so that the climax of the live broadcast content and the live broadcast atmosphere can be visually embodied. In the embodiment, on the first aspect, the virtual gift icon can be displayed based on the interaction heat degree without user operation; in the second aspect, the participation degree of the user entering the live broadcast channel in the live broadcast scene is improved by displaying the virtual gift icons with different movement speeds and/or different numbers based on the interaction heat degree, the enthusiasm of the user in participating the live broadcast interaction is further improved, and the use experience and the live broadcast interaction effect of the user are improved; in the third aspect, the interaction heat of the live broadcast channel is determined by the audience client in real time, so that the live broadcast content climax and the atmosphere can be synchronized instantly, and the delay phenomenon that the live broadcast content climax is not matched with the interaction heat is avoided. In an exemplary application scenario, please refer to fig. 2, and fig. 2 is a schematic diagram illustrating a virtual gift icon displayed on a mobile phone. After a spectator client logs in a live channel, the spectator client can acquire interactive information in the live channel in real time, then determines the interactive heat of the live channel according to the interactive information, and further can display a virtual gift icon in a current interface according to the interactive heat; wherein the interactive heat is positively correlated with the movement speed and/or the display number of the virtual gift icon (wherein, and/or represents one or both of the movement speed and the display number); as shown in fig. 2, the related virtual gift icons such as "a", "B", "C", "D" etc. drift out from the playing ball as hot air balloons, and the higher the interactive heat, the faster the movement speed of the virtual gift icon and/or the more the display number of the virtual gift icon, thereby directly embodying the live broadcast content climax and live broadcast atmosphere, the display process of the virtual gift does not need user operation, and then the user can directly click the drifting virtual gift icon to complete the virtual gift giving process when wanting to give the virtual gift like main broadcast, the operation is simple, and the use experience and the live broadcast interactive effect of the user are promoted. It is to be understood that the virtual gift icons in fig. 2 are merely illustrative and are not to be construed as limiting the embodiments of the present application.
Next, a data processing method applied to live broadcast provided in an embodiment of the present application is described: referring to fig. 3, fig. 3 is a schematic flowchart of a data processing method applied to live broadcasting according to an embodiment of the present application, where the method may be executed by the viewer side, and the method includes:
in step S301, after logging in a live channel, interaction information from a viewer client in the live channel is acquired in real time from a live server.
In step S302, according to the interaction information, determining an interaction heat of the live channel.
In step S303, displaying a virtual gift icon in a current interface according to the interaction popularity; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon.
The user can use the audience client to log in a live channel to be watched according to actual requirements, and after the logging is successful, the audience client can receive and display live content of the live client in the live channel from a live server, so that the user of the audience client can watch the live content in the live channel in real time; and the audience client can also receive the interactive information in the live channel from the live server, wherein the interactive information comes from the audience client in the live channel.
In some embodiments, detecting the interactive heat in the live channel locally at the viewer client in real time may be implemented by the viewer client based on a web local storage (LocalStorage) technology. Illustratively, the audience client may store the interaction information in a local storage space of the audience client through a setting interface, and after determining the interaction heat of the live channel according to the interaction information, may also store the interaction heat in the local storage space of the audience client through the setting interface, and after the interaction heat is successfully stored, may trigger a storage event that characterizes the stored interaction heat and is monitored by the audience client through a monitoring interface, and then the audience client obtains the latest interaction heat from the local storage space of the audience client through an obtaining interface, and displays a virtual gift icon in a current interface according to the latest interaction heat. In the embodiment, the audience client determines the interactive heat of the live channel in real time, so that the climax and the atmosphere of the live content can be synchronized immediately, and the delay phenomenon that the climax and the interactive heat of the live content are unmatched is avoided.
In some possible embodiments, in order to avoid a need to greatly change an audience client when integrating a live broadcast interaction function of the present embodiment in the audience client, the audience client may be enabled to have the live broadcast interaction function of the present embodiment in a component configuration manner without changing other internal actions of the audience client, for example, a live broadcast interaction component may be configured in the audience client, so that the audience client may execute the data processing method applied to live broadcast provided in the present embodiment through the live broadcast interaction component.
Illustratively, in order to avoid the situation that the loading of the viewer client is too slow when the viewer client is loaded, the live interactive component may not be loaded, but the live interactive component is loaded after the fact that the viewer client logs in a live channel is detected, the live interactive component uses a Web local storage (LocalStorage) technology to implement an interactive heat detection process locally at the viewer client, wherein the Web local storage provides 3 APIs, the live interactive component may use a setltem function (setting interface) to store real-time interactive heat to a local storage space of the viewer client, successful storage may trigger a monitoring function (monitoring interface) of the live interactive component to monitor a store event, notify the live interactive component that the interactive heat is updated, and then the live interactive component calls a getltem function (obtaining interface) to obtain the latest interactive heat, and finally, the live broadcast interaction component displays a virtual gift icon in the current interface according to the latest interaction heat, for example, the virtual gift picture is movable, please refer to fig. 2, and a user can see that the virtual gift icon flies out like a hot air balloon, so that the climax of live broadcast content and the live broadcast atmosphere are intuitively embodied. In the embodiment, the live broadcast interactive component configured in the local audience client determines the interactive heat of the live broadcast channel in real time according to the interactive information, so that the climax and atmosphere of the live broadcast content can be synchronized instantly, and the delay phenomenon that the climax and the interactive heat of the live broadcast content are unmatched is avoided.
In some embodiments, the interactive information includes, but is not limited to, public screen chat amount, pop-up amount, like amount, and/or give away information of virtual gifts, etc.; the gifting information includes the type, gifting amount and/or price of the virtual gift, and the interactive information can be specifically selected according to actual application.
Considering that each user just coming into the live broadcast room needs some time to adapt to the atmosphere of the live broadcast room, the interactive information is not all the interactive information played by the live broadcast channel from the user, but the interactive information generated in the live broadcast channel after the audience client logs in the live broadcast channel is generated by the audience client in the same live broadcast channel by taking the audience client to log in the live broadcast channel as the starting moment, under the condition that the time for logging in the live broadcast channel by each user is different, the locally and immediately determined interactive heat of each audience client is different, the interactive heat is slowly accumulated after the audience client logs in the live broadcast channel, the user just coming into the live broadcast room can adapt to the atmosphere of the live broadcast room in some time, and the emotion of the user can be brought into the live broadcast atmosphere, the enthusiasm of the user for participating in live broadcast interaction is improved.
After the viewer client logs in the live channel, the initial interaction heat may be 0, or the initial interaction heat may be a preset value, for example, a preset value determined according to a popularity value, a play duration and/or a play type of a main user.
In some embodiments, in the process of determining the interactive heat of the live channel according to the interactive information, generally, the more the interactive information in the live channel, the higher the interactive heat of the live channel is, that is, the interactive heat and the number of the interactive information are in a positive correlation.
Illustratively, the interactive information includes, but is not limited to, the number of public screen chats, the number of barracks, the number of praises, the type of virtual gifts, the number of gifts of the virtual gifts, the price of the virtual gifts, and/or the like; the interaction popularity is in positive correlation with the public screen chat quantity, the barrage quantity, the praise quantity, the presentation quantity of the virtual gifts and/or the price.
In a possible implementation manner, the audience client may determine the interactive heat of the live channel according to a conversion relationship between preset interactive information and the interactive heat and the interactive information acquired in real time; the conversion relationship between the interactive information and the interactive heat can be specifically set according to the actual application scene, which is not limited in this embodiment, for example, 2 pieces of public screen chat information is equivalent to 1 interactive heat; 5 pieces of bullet screen information are equivalent to 1 interactive heat; the behavior of 10 praise points is equivalent to 1 interactive heat; the virtual gifts may be converted according to quantity, price, type, or any combination of the three, for example, the payment at the YY client is consumed in Y coins, the value of the virtual gifts in 0.1Y coins in the live broadcast room is equivalent to 1 interactive heat, or 1 virtual gift is equivalent to 10 interactive heat, or different types of virtual gifts are equivalent to different interactive heats (for example, a type a virtual gift is equivalent to 2 interactive heats, a type B virtual gift is equivalent to 3 interactive heats, etc.).
After determining the interactive heat of the live channel, the audience client can display a virtual gift icon in a current interface according to the interactive heat; the movement speed of the virtual gift icon can be determined according to the interaction heat, for example, the interaction heat is in positive correlation with the movement speed of the virtual gift icon, and the higher the interaction heat is, the faster the movement speed of the virtual gift icon is; the display number of the virtual gift icons can also be determined according to the interaction heat degree, for example, the interaction heat degree is in positive correlation with the display number of the virtual gift icons, and the higher the interaction heat degree is, the more the display number of the virtual gift icons is; the movement speed and the display quantity of the virtual gift icons can be determined according to the interaction heat, the interaction heat is in positive correlation with the movement speed and the display quantity of the virtual gift icons, so that the live broadcast content climax and the live broadcast atmosphere are visually embodied through the virtual gift icons with different movement speeds and/or different display quantities, and the enthusiasm of users participating in interaction is improved.
For example, the viewer client may determine the moving speed of the virtual gift icon according to a preset correspondence between the interaction heat and the moving speed and the interaction heat of the live channel. As an example, the correspondence relationship between the interaction heat and the movement speed may be shown in table 1, where X1 < X2 < X3 < X4, and it is understood that table 1 is only an illustration of the correspondence relationship between the interaction heat and the movement speed, and does not limit the correspondence relationship between the interaction heat and the movement speed, for example, the correspondence relationship between the interaction heat and the movement speed may also be a functional relationship such as f (X).
TABLE 1
| Direct broadcast room payment heat | Speed of flying screen |
| X1～X2 | Slow (e.g. 0.5cm/s) |
| X2～X3 | Medium speed (such as 1cm/s) |
| X3～X4 | Rapid (such as 2cm/s) |
In one example, the display number of the virtual gift icons can be determined according to a conversion relation between a pre-stored interactive heat and the display number and the interactive heat of the live channel. The conversion relationship between the interactive heat and the number of displays may be, for example, that the number of displays is increased by 5 every time the interactive heat is increased by 500; alternatively, different virtual gift icon display numbers corresponding to different interaction heat degrees may be set, for example, when the interaction heat degree is {1, 10, 30, 66, 520, 1314}, the display number of the corresponding virtual gift icon is {5, 10, 15, 20, 25, 30}, and it is understood that the above conversion relationship between the interaction heat degree and the display number is merely an example, and does not limit the conversion relationship between the interaction heat degree and the display number. For example, in the case that the interaction heat is positively correlated with the display icon of the virtual gift icon, the virtual gift icon may be fixedly displayed on the interface, may also move at a constant speed, and may also move at a variable speed (for example, the motion acceleration of the virtual icon is positively correlated with the interaction heat).
In some embodiments, the virtual gift icons may be one or more preset virtual gift icons, such as preset "a", "B", "C", "D", etc. in fig. 2; and/or the interaction information comprises the types and the presentation quantities of the virtual gifts, the audience client can count the presentation quantities of various types of virtual gifts according to the types and the presentation quantities of the virtual gifts, determine one or more types of virtual gifts of which the presentation quantities are greater than a preset threshold value, and indicate that more users select the type of virtual gifts with higher recommendation value if the presentation quantities are more, so that at least one type of virtual gift icon to be displayed can be determined from the one or more types of virtual gifts, accurate recommendation of the virtual gifts is realized, and the enthusiasm of the users participating in live broadcast interaction is improved; wherein, and/or represents the combination of the two or one of the two; the preset threshold may be specifically set according to an actual scene, which is not limited in this embodiment, for example, in consideration of different live broadcast interaction conditions of different live broadcast users, the preset threshold may be determined according to presentation information of a virtual gift in a historical live broadcast condition of the live broadcast user, so that the personalized setting of the preset threshold may be adapted to the live broadcast interaction conditions of the different live broadcast users.
Wherein the interactive information includes types and presentation numbers of virtual gifts, and when there are multiple virtual gift icons to be displayed, the audience client can determine the presentation numbers of the virtual gifts corresponding to the various virtual gift icons to be displayed according to the types and presentation numbers of the virtual gifts in the interactive information, and then the display numbers of the various virtual gift icons to be displayed can be determined according to the presentation numbers of the virtual gifts corresponding to the virtual gift icons, for example, the display numbers of the various virtual gift icons and the presentation numbers of the virtual gifts corresponding to the virtual gift icons are positively correlated, that is, the greater the presentation number of the virtual gift icons corresponding to the virtual gift icons is, the more virtual gifts are selected by the user and presented, the higher the recommended value is, the greater the display number of the virtual gift icons can be set, accurate recommendation of the virtual gifts is achieved, and accordingly the enthusiasm of the users for interaction is improved.
In an example, the presenting number of the virtual gifts corresponding to the various virtual gift icons to be displayed may be determined according to the type and the presenting number of the virtual gifts in the interaction information, then the occupation ratio of the various virtual gift icons may be determined according to the presenting number of the virtual gifts corresponding to the various virtual gift icons to be displayed, the occupation ratio is higher when the presenting number is higher, and the audience client determines the displaying number of the various virtual gift icons according to the total displaying number of the virtual gift icons (the total displaying number is determined according to the interaction popularity) and the occupation ratio of the various virtual gift icons; for example, for the preset virtual gift icons such as "a", "B", "C", and "D" in fig. 2, the number of presentation of the virtual gift icon "a" is counted to be the largest, and the number of presentation is also the largest.
It can be understood that, in the embodiment of the present application, no limitation is imposed on the movement manner of the virtual gift icon, and a setting manner may be performed according to an actual application scenario, for example, as shown in fig. 2, the virtual gift icon may float from bottom to top, and the size of the virtual gift icon may also change from small to large, and the transparency gradually increases until disappears after the virtual gift icon rises to a preset height or a preset duration; for example, the virtual gift icon may also fall from top to bottom, the size may also change from large to small, and the movement trajectory may be a straight line or a curved line, which is not limited in this embodiment.
Further, the in-process of demoting virtual gift icon in current interface, the spectator's customer end can be based on virtual gift icon carries out live broadcast interaction, wherein, virtual gift icon is movable, its velocity of motion can with the interactive heat is positive correlation, the show quantity of virtual gift icon also can increase along with the increase of interactive heat, and the virtual gift icon of different velocity of motion and different show quantity can directly embody live broadcast content climax and live broadcast atmosphere, improves the enthusiasm that the user participated in the interaction, and the user need not to select virtual gift through complicated operation in addition, can directly based on show on the virtual gift on the interface carry out live broadcast interaction can, easy operation has reduced user's operating procedure.
In one example, for example, the viewer client may generate virtual gift information in response to a user selection of the virtual gift icon (the selection including, but not limited to, a click operation, a long press operation, etc.); the virtual gift information is used to trigger a main broadcast client and audience clients (all audience clients or part of audience clients) in the live broadcast channel to display a virtual gift indicated by the selected operation, for example, the virtual gift information includes a virtual gift identifier of a virtual gift icon corresponding to the selected operation, and the audience clients can send the virtual gift information to a live broadcast server in a live broadcast system after generating the virtual gift information, so that the live broadcast server displays the virtual gift indicated by the selected operation at the main broadcast client and the audience clients in the live broadcast channel according to the virtual gift information. In the embodiment, the user can finish the virtual gift giving process by only selecting the virtual gift icon in the interface, the operation is simple, the operation steps of the user are reduced, and the use experience and the live broadcast interaction effect of the user are improved.
Correspondingly, referring to fig. 4, an embodiment of the present application further provides a live broadcast interactive apparatus, applied to an audience client, where the apparatus includes:
the information acquisition module 401 is configured to acquire, in real time, interaction information from a viewer client in a live channel from a live server after logging in the live channel.
An interactive heat determining module 402, configured to determine the interactive heat of the live channel according to the interactive information.
A virtual gift icon display module 403, configured to display a virtual gift icon in a current interface according to the interaction popularity; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon.
In some embodiments, the interactive information includes public screen chat amount, pop-up amount, like amount, and/or give-away information of the virtual gift;
wherein the gifting information includes a type, a gifting amount, and/or a price of the virtual gift.
In some embodiments, the interactive popularity is positively correlated with the number of public screen chats, the number of barracks, the number of praises, the number of gifts given by the virtual gift, and/or the price.
In some embodiments, the virtual gift icons include preset one or more virtual gift icons;
and/or, in the case that the interactive information includes a gift amount of the virtual gift, the virtual gift icon includes: and the presenting quantity is larger than at least one icon corresponding to the virtual gift with the preset threshold value.
In some embodiments, when the virtual gift icons are multiple, the display quantity of each virtual gift icon is positively correlated with the presentation quantity of the virtual gift corresponding to the virtual gift icon; and determining the presentation quantity of the virtual gifts corresponding to the various virtual gift icons from the interactive information.
In some embodiments, the device further comprises a live interaction module 404 for conducting a live interaction based on the virtual gift icon.
In some embodiments, the live interaction module is specifically configured to: responding to the selection operation of the virtual gift icon, and generating virtual gift information; the virtual gift information is used for triggering a main broadcasting client and an audience client in the live broadcasting channel to display the selected operation indication virtual gift.
In some embodiments, the apparatus is performed by a live interaction component configured in the viewer client; wherein the live interaction component is configured after logging in the live channel.
In some embodiments, the interaction information and/or the interaction heat is stored by the live interaction component in a local storage space of the viewer client.
In some embodiments, the interactive information in the live channel includes: the method comprises the steps of generating by a viewer client in the live channel after the viewer client logs in the live channel.
For the device embodiments, since they substantially correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, wherein the modules described as separate parts may or may not be physically separate, and the parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the application. One of ordinary skill in the art can understand and implement it without inventive effort.
Accordingly, referring to fig. 5, the present application further provides an electronic device 50, which includes a memory 51 for storing executable instructions and a processor 52; wherein the processor 51 implements the steps of any of the above methods when executing the executable instructions.
The Processor 51 executes executable instructions included in the memory 52, and the Processor 51 may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, a discrete hardware component, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 52 stores executable instructions applied to a data processing method for live broadcasting, and the memory 52 may include at least one type of storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (e.g., SD or DX memory, etc.), a Random Access Memory (RAM), a Static Random Access Memory (SRAM), a Read Only Memory (ROM), an Electrically Erasable Programmable Read Only Memory (EEPROM), a Programmable Read Only Memory (PROM), a magnetic memory, a magnetic disk, an optical disk, and the like. Also, the apparatus may cooperate with a network storage device that performs a storage function of the memory through a network connection. The storage 52 may be an internal storage unit of the device 50, such as a hard disk or a memory of the device 50. The memory 52 may also be an external storage device of the device 50, such as a plug-in hard disk, Smart Media Card (SMC), Secure Digital (SD) Card, Flash memory Card (Flash Card), etc. provided on the device 50. Further, memory 52 may also include both internal and external storage units of device 50. The memory 52 is used to store executable instructions and other programs and data required by the device. The memory 52 may also be used to temporarily store data that has been output or is to be output.
The various embodiments described herein may be implemented using a computer-readable medium such as computer software, hardware, or any combination thereof. For a hardware implementation, the embodiments described herein may be implemented using at least one of an Application Specific Integrated Circuit (ASIC), a Digital Signal Processor (DSP), a Digital Signal Processing Device (DSPD), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a processor, a controller, a microcontroller, a microprocessor, and an electronic unit designed to perform the functions described herein. For a software implementation, the implementation such as a process or a function may be implemented with a separate software module that allows performing at least one function or operation. The software codes may be implemented by software applications (or programs) written in any suitable programming language, which may be stored in memory and executed by the controller.
The electronic device 50 may be a desktop computer, a notebook, a palm computer, a mobile phone, or other computing devices. The device may include, but is not limited to, a processor 51, a memory 52. Those skilled in the art will appreciate that fig. 5 is merely an example of an electronic device 50 and does not constitute a limitation of electronic device 50 and may include more or fewer components than shown, or some components may be combined, or different components, e.g., the device may also include input-output devices, network access devices, buses, etc.
The implementation process of the functions and actions of each unit in the above device is specifically described in the implementation process of the corresponding step in the above method, and is not described herein again.
In one embodiment, the present application further provides a computer-readable storage medium having a computer program stored thereon, which when executed by a processor, performs the steps of the method of any of the above embodiments.
This application may take the form of a computer program product embodied on one or more storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having program code embodied therein. Computer-usable storage media include permanent and non-permanent, removable and non-removable media, and information storage may be implemented by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of the storage medium of the computer include, but are not limited to: phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technologies, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, may be used to store information that may be accessed by a computing device.
Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.
It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.
The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the scope of protection of the present application.
Claims (12)
1. A data processing method for use in live broadcasting, the method comprising:
after logging in a live channel, acquiring interactive information from a spectator client in the live channel in real time from a live server;
determining the interactive heat of the live channel according to the interactive information;
displaying a virtual gift icon in a current interface according to the interaction heat; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon.
2. The method of claim 1, wherein the interactive information comprises public screen chat quantity, pop-screen quantity, praise quantity and/or give-away information of virtual gifts;
wherein the gifting information includes a type, a gifting amount, and/or a price of the virtual gift.
3. The method of claim 2, wherein the interactive popularity is positively correlated to the number of public screen chats, the number of barracks, the number of praises, the number of gifts of the virtual gift, and/or the price.
4. The method of claim 1, wherein the virtual gift icons comprise preset one or more virtual gift icons;
and/or, in the case that the interactive information includes a gift amount of the virtual gift, the virtual gift icon includes: and the presenting quantity is larger than at least one icon corresponding to the virtual gift with the preset threshold value.
5. The method of claim 1, further comprising:
and performing live broadcast interaction based on the virtual gift icon.
6. The method of claim 5, wherein the live interaction based on the virtual gift icon comprises:
responding to the selection operation of the virtual gift icon, and generating virtual gift information; and the virtual gift information is used for triggering a main broadcasting client and an audience client in the live broadcasting channel to display the virtual gift of the selected operation instruction.
7. The method of claim 1, wherein the method is performed by a live interaction component configured in the viewer client;
wherein the live interaction component is configured after logging in the live channel.
8. The method of claim 7, wherein the interaction information and/or the interaction heat is stored in a local storage space of the viewer client by the live interaction component.
9. The method of claim 1, wherein the interactive information in the live channel is generated by the viewer client in the live channel after the viewer client logs into the live channel.
10. A data processing apparatus for use in live broadcasting, for use in a viewer client, the apparatus comprising:
the system comprises an information acquisition module, a live channel acquisition module and a live broadcast module, wherein the information acquisition module is used for acquiring interactive information from a spectator client in the live channel in real time from a live broadcast server after logging in the live channel;
the interactive heat determining module is used for determining the interactive heat of the live channel according to the interactive information;
the virtual gift icon display module is used for displaying the virtual gift icon in the current interface according to the interaction heat; wherein the interaction heat is in positive correlation with the movement speed and/or the display number of the virtual gift icon.
11. An electronic device comprising a memory for storing executable instructions and a processor;
wherein the processor, when executing the executable instructions, implements the steps of the method of any one of claims 1 to 9.
12. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 9.
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