CN113515686A

CN113515686A - Content search method, device, equipment and storage medium

Info

Publication number: CN113515686A
Application number: CN202110778211.8A
Authority: CN
Inventors: 马华蓉; 王艳丽; 林雅婷
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2021-07-09
Filing date: 2021-07-09
Publication date: 2021-10-19
Also published as: WO2023279843A1

Abstract

The present disclosure relates to a content search method, apparatus, device, and storage medium. The content searching method comprises the following steps: receiving search content; displaying a plurality of search recommendation words related to search contents and key contents corresponding to the search recommendation words in a search result page; the key content is used for indicating core information of events corresponding to the search recommendation words. According to the embodiment of the disclosure, the core information of at least one search recommended word can be directly obtained without further information consumption through operations such as page jump and page return, so that the user can quickly know the main content of each aspect related to the search content, the information content of the search result presented by the search engine and the accuracy of the information content are improved, the operation complexity of the user for information consumption is reduced, and the user experience is further improved.

Description

Content search method, device, equipment and storage medium

Technical Field

The present disclosure relates to the field of information search technologies, and in particular, to a content search method, apparatus, device, and storage medium.

Background

A search engine (SearchEngine) is a system that collects information on the internet using a specific computer program according to a certain policy, and provides a search service to a user after organizing and processing the information. The search engine provides convenience for users to use network information, and the users can retrieve information needed by the users from mass data provided by the internet.

In the existing search engine, when a user inputs search content to perform information search, the information content of a search result displayed on a search result page often cannot meet the actual search requirement of the user, so that the search accuracy is affected, and the user experience is reduced.

Disclosure of Invention

To solve the above technical problems or to at least partially solve the above technical problems, the present disclosure provides a content search method, apparatus, device, and storage medium.

In a first aspect, the present disclosure provides a content search method, including:

receiving search content;

displaying a plurality of search recommendation words related to search contents and key contents corresponding to the search recommendation words in a search result page; the key content is used for indicating core information of events corresponding to the search recommendation words.

In a second aspect, the present disclosure provides a content search apparatus, including:

a search content receiving module for receiving search content;

the key content display module is used for displaying a plurality of search recommendation words related to the search content and key content corresponding to the search recommendation words in the search result page; the key content is used for indicating core information of events corresponding to the search recommendation words.

In a third aspect, the present disclosure provides a content search apparatus, including:

a processor;

a memory for storing executable instructions;

wherein the processor is configured to read the executable instructions from the memory and execute the executable instructions to implement the content search method according to the first aspect.

In a fourth aspect, the present disclosure provides a computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to implement the content search method of the first aspect.

Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages:

the content searching method, the device, the equipment and the storage medium of the embodiment can display a plurality of searching recommendation words related to the searching content in a searching result page when searching the searching content, simultaneously display the key content corresponding to at least one searching recommendation word, and the key content can indicate the core information of events corresponding to the corresponding searching recommendation word, so that the core information of at least one searching recommendation word can be directly obtained without further information consumption through page jump, page return and other operations by a user, the user can quickly and conveniently know the main content of each aspect related to the searching content, the information content of the searching result presented by a searching engine and the accuracy of the information content are improved, the searching accuracy and the accuracy are improved, and the operation complexity of information consumption by the user is reduced, thereby improving the user experience.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.

Fig. 1 is a schematic flow chart of a content search method according to an embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a search results page provided by an embodiment of the present disclosure;

fig. 3 is a schematic diagram illustrating an effect of dynamically displaying a recommended word graph in a search result page according to an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of yet another search results page provided by an embodiment of the present disclosure;

fig. 5 is a schematic diagram illustrating an effect of statically displaying a recommended word graph in a search result page according to an embodiment of the present disclosure;

FIG. 6 is a schematic diagram of yet another search results page provided by an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of yet another search results page provided by an embodiment of the present disclosure;

fig. 8 is a schematic structural diagram of a content search apparatus according to an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of a content search device according to an embodiment of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

In the existing search engine, when a user inputs search content to perform information search, the information content of a search result displayed on a search result page often cannot meet the actual search requirement of the user. For example, for a strong time-sensitive hotspot scenario, such as some important people, special activities, and major events, a user may want to know the content of aspects of the hotspot event, as well as some related malleable content. However, the search results presented by the search engine often cannot directly contain the information required by the user, and the user needs to frequently click the presented search results to jump pages and other operations to obtain more information of the hot events, so that the user has too many operations to consume the search results of the hot events, the search accuracy is further affected, and the user experience is reduced.

In order to solve the above problem, embodiments of the present disclosure provide a content search method, apparatus, device, and medium, so as to present, for a hot event with strong timeliness, important points of interest around the hot event, provide convenient extended reading, and improve comprehensiveness, accuracy, and convenience of consuming, by a user, information related to the hot event.

The content search method provided by the embodiment of the present disclosure is first described below with reference to fig. 1 to 7.

In the disclosed embodiment, the content search method may be performed by an electronic device. Among them, the electronic devices may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., car navigation terminals), wearable devices, and the like, and fixed terminals such as digital TVs, desktop computers, smart home devices, and the like.

Fig. 1 shows a flow chart of a content search method provided by an embodiment of the present disclosure. As shown in fig. 1, the content search method may include the steps of:

and S110, receiving the search content.

The search content refers to content input by a user and required for a search engine to perform search operation and feed back a search result, and may be a keyword or a complete long or short sentence.

Alternatively, the search content may be content related to a hotspot event. The hot event can be an event with timeliness and high heat such as an important person, a major event, a special activity and the like.

Specifically, the electronic device may receive search content entered by a user within a content search page of a particular application or a particular website.

In some embodiments, the user may input information in any form of text, voice, image, and the like in a search box within the content search page, so that the electronic device uses text corresponding to the information input by the user as the search content input by the user.

For example, the user may enter the textual information "XX died away" within a search box within the content search page, and the electronic device may search for content associated with "XX died away" using "XX died away" as the search content.

For another example, the user may input the speech information "XX died" in the search box in the content search page, and the electronic device may perform speech recognition processing on the speech information to obtain the search content "XX died" and further search the user for the content associated with "XX died".

For another example, the user may input an image with "XX" characters or an image with "XX" picture content in a search frame in the content search page, and the electronic device may perform image text recognition processing or image content recognition processing on the image to obtain search content "XX" and further search the user for content associated with "XX" and "XX".

In other embodiments, a plurality of candidate search contents may be further displayed in the content search page, and the user may select among the displayed candidate search contents, so that the electronic device uses the candidate search contents selected by the user as the search contents.

For example, candidate search contents such as "XX died away", "XX died disease, and" XX died wish "may be displayed in the content search page, and the user may select" XX died away ", so that the electronic device may use" XX died away "selected by the user as search content, and further search the user for content associated with" XX died away ".

In the embodiment of the disclosure, after the electronic device receives the search content input by the user, the search content can be sent to the server.

The server can determine the corresponding search recommendation word according to the search content. The search recommendation word herein refers to a word, phrase, or phrase, etc. associated with the search content and having a certain degree of search heat.

In some embodiments, the server obtains a plurality of search recommendation words corresponding to the search content based on a plurality of additional search contents after the search content by the user. After a user inputs a certain search content, the user continues to input other search contents (i.e. additional search contents) for searching, the search contents input by the user can be considered as different related words of the current event of interest of the user, and other users can also be interested in the search contents in the searching process, so that the server can determine a plurality of additional search contents of the search contents for the user (the current user or a plurality of users) as search recommended words of the search contents.

In other embodiments, the server obtains a plurality of search recommendation words corresponding to the search content based on a search result consumed by the user in a search result obtained by searching the search content. After obtaining a plurality of search results of search content, a user clicks and consumes the search result interested in the user, and the consumed search result can be considered to contain the search word concerned by the user, so that the server can extract keywords from the title or detailed content of the search result consumed by the user (the current user or a plurality of users) in the search result of the search content to obtain a plurality of search recommendation words of the search content.

It should be understood that the server may obtain the search recommendation term in at least two ways based on the above-mentioned additional search content and the above-mentioned search result consumed by the user, ensuring the comprehensiveness of the obtained search recommendation term.

After the server obtains the plurality of search recommendation words of the search content, the server can also determine the key content corresponding to each search recommendation word. The key content is core information capable of representing events corresponding to the search recommendation words.

In some embodiments, the key content may be summary information of an event corresponding to the search recommendation word. The server needs to search the search recommendation word, and further extract summary information of the obtained search result to obtain the summary information corresponding to the search recommendation word. The detailed summary information determination process can be seen in the description of the subsequent embodiments.

In other embodiments, the key content may be a high-quality search result of the event corresponding to the search recommendation. The server needs to perform comprehensive ranking on each search result of the search recommendation word to obtain a high-quality search result required by the service, and the high-quality search result is used as the key content of the search recommendation word. The detailed process of determining the high-quality search result can be seen in the following description of the embodiments.

After the above process, the server can feed back the plurality of search recommended words of the determined search content and the key content corresponding to the search recommended words to the electronic device.

And S120, displaying a plurality of search recommendation words related to the search content and key content corresponding to the search recommendation words in a search result page.

The key content is used for indicating core information of events corresponding to the search recommendation words.

Specifically, the electronic device receives a plurality of search recommendation words and corresponding key contents sent by the server. Then, the electronic equipment displays at least the plurality of search recommendation words and the key content corresponding to at least one search recommendation word in the search result page.

In some embodiments, the electronic device displays the key contents of the search recommendation words reaching the display order in the search result page according to a preset display order. At this time, the electronic device can automatically display the key content without the need for a user to perform a triggering operation.

In other embodiments, the electronic device displays, in response to a trigger operation on the search recommendation word, key content corresponding to the corresponding search recommendation word in a search result page. Namely, after the electronic equipment detects the triggering operation of the user, the key content of the search recommended word triggered by the user is displayed. If no user trigger is detected, the electronic device may not display any key content.

Fig. 2 is a schematic diagram illustrating a search result page provided by an embodiment of the present disclosure.

As shown in FIG. 2, electronic device 200 may display a search results page 201 that searches for search content "XX Bown". In the upper area of the search result page 201, a plurality of search recommended words 202 related to "XX" is shown, the search recommended words 202 are shown in the form of cloud images (i.e., recommended word images), and the recommended word images are distinguished from each other by the display pattern of characters. At least one piece of key content 203 corresponding to the search recommendation word is displayed below the plurality of search recommendation words 202, and the key content 203 is displayed in the form of cards.

It should be noted that the display form and the display content of each item in fig. 2 are only an example, the display form of the plurality of search recommendation words 202 is not limited to the recommendation word diagram shown in fig. 2, and the display content and the display form of the key content 203 are not limited to the card in fig. 2.

In some embodiments, the key content corresponding to the target search recommended word is displayed in the search results page. I.e., the key content initially displayed in the search results page is of the target search keyword. The target search keyword is determined by any of the following A, B, C, D.

A. And determining the search recommended word with the maximum relevance degree with the search content in the plurality of search recommended words as a target search recommended word. Referring to fig. 2, the electronic device determines the search recommendation word "XX average" having the greatest degree of association with the search content "XX average died away" as the target search recommendation word.

B. And determining the search recommended word corresponding to the detected user trigger operation as a target search recommended word. After the electronic equipment displays the search result page, the key content is displayed only by triggering of the user, and at the moment, if the electronic equipment detects the user triggering operation, the search recommended word corresponding to the triggering operation is determined as the target search recommended word. The key content of the target search recommended word can be displayed subsequently.

C. And if the plurality of search recommended words are displayed according to the preset heat level, determining the search recommended words corresponding to the target heat level as the target search recommended words. The target heat level is one of the preset heat levels and can be determined through a trigger operation selected by a user, or several preset heat levels can be switched in a rotation mode, and the current preset heat level obtained by the rotation is determined as the target heat level. At this time, the electronic device determines at least one search recommended word included in the target heat level as a target search recommended word.

D. And randomly determining a search recommended word from the plurality of search recommended words, and determining the search recommended word as a target search recommended word.

The content searching method of the embodiment of the disclosure can display a plurality of search recommendation words related to the search content in the search result page and simultaneously display key content corresponding to at least one search recommendation word when searching the search content, the key content can indicate the core information of the event corresponding to the corresponding search recommended word, so that the core information of at least one search recommended word can be directly obtained without further information consumption through operations of page jump, page return and the like by a user, so that the user can quickly and conveniently know the main content of all aspects related to the search content, the information content of the search result presented by the search engine and the accuracy of the information content are improved, therefore, the searching precision and accuracy are improved, the operation complexity of information consumption of the user is reduced, and the user experience is further improved.

In one embodiment provided by the present disclosure, the plurality of search recommended words in the search result page are displayed in the form of a recommended word graph, that is, a recommended word graph composed of a plurality of search recommended words is displayed in the search result page. Therefore, the hot spot atmosphere can be better set off, the search recommendation words with different search heat degrees can be more intuitively and clearly embodied, and the user experience is further improved.

In some embodiments, the recommended word graph is displayed in a dynamic display style, and the display style of any search recommended word in the recommended word graph is determined based on the association degree of the corresponding search recommended word with the search content. The dynamic display style may be that a display position and/or a display style of the search recommendation word is changed over time.

For example, the search recommendation may gradually transition from an initial fully displayed top-most display position to a bottom-most display position and be occluded by other search recommendations. As another example, the search referral may be gradually shifted from an initial 0% transparency display to a 100% transparency display. For another example, the search recommended word may be displayed starting from one side of the search results page and gradually hidden after moving to the other side of the search results page. For another example, the search recommendation word with the highest relevance to the search content is always displayed in the search result page, and the display duration of the search recommendation words with lower relevance is shorter in the search result page, and the like.

Fig. 3 is a schematic diagram illustrating an effect of dynamically displaying a recommended word graph in a search result page according to an embodiment of the present disclosure. As shown in fig. 3, a recommender graph 302 formed by a plurality of search recommenders surrounds the search content "grandchild XX competition", and a plurality of curved surfaces are shown in a three-dimensional form, and the area of each curved surface depends on the popularity of the search recommenders represented in the curved surface and the relevance of the search recommenders to the search content. The higher the heat and the greater the degree of association, the larger the area of the curved surface. During the actual display process, these curved surfaces rotate at a certain speed around the search content "grandchild XX competition" at the center.

In other embodiments, the recommended word graph is displayed in a static display style, and the display style of any search recommended word in the recommended word graph is determined based on the association degree of the corresponding search recommended word and the search content, and the static display style includes at least one of a word size, a color, a heat level, a control display area, and the like. In this embodiment, the display style of the recommended word graph in the display process remains unchanged. Moreover, the display style of any search recommended word in the recommended word map depends on the relevance between the search recommended word and the search content, and the higher the relevance is, the more prominent the display style of the search recommended word is.

In one example, in a recommended word graph of a search result page, a plurality of search recommended words are displayed in different word sizes and/or colors, and the word sizes and the colors have a direct proportional relationship with the degree of association. That is, in the recommended word graph of the search result page, the first search recommended word having a higher degree of association is displayed in a first font size and/or a first color, and the second search recommended word having a lower degree of association is displayed in a second font size and/or a second color, where the first font size is larger than the second font size, and the first color is lighter than the second color.

With continued reference to FIG. 2, the plurality of search referrals 202 having the highest association of "XX ping" with the search content "XX ping died away" is shown with the largest font size. Search recommended words with low association with the search content "XX is died away" such as "XX mountain", "XX is died away" are displayed in smaller font sizes. And may be displayed in gray for the search recommendation "XX comes off. The search recommendation word "XX plain personal resume" may also be displayed in bold. The search recommendation word "star sees XX flat reflection videos" can also be displayed in italics, and so on. In the static display style of the recommended word graph, the mapping relation between the degree of association and the display word size, font, color and the like can be preset according to the service requirement, and then the word graph is displayed according to the mapping relation.

In another example, a plurality of search recommended words are displayed at different heat levels in a recommended word graph of a search result page. Namely, in a recommended word graph of a search result page, a plurality of search recommended words are displayed according to at least two preset heat levels in a grading manner.

The heat level refers to a level obtained by previously dividing the search heat, and the higher the search heat is, the higher the heat level is.

In this example, the electronic device or the server classifies a plurality of search recommended words according to the search popularity of each search recommended word and the search popularity threshold corresponding to each preset popularity level, and one classification corresponds to one preset popularity level. When the electronic equipment displays the recommended word graph, displaying each search recommended word belonging to a certain preset heat level at a position corresponding to the preset heat level in a search result page. In the recommended word graph, different preset heat levels can be distinguished by different colors, different preset heat levels can be distinguished by different font sizes or transparencies, different preset heat levels can be distinguished by different heat marks, and the like.

Fig. 4 is a schematic diagram illustrating another search result page provided by the embodiment of the present disclosure.

As shown in FIG. 4, the electronic device 400 may display a search results page 401 that searches for the search content "SunXX Spinos". A plurality of search recommended words 402 related to "grandchild XX competition" are displayed in a first area 404 of the search result page 401, and the search recommended words 402 display recommended word maps of three preset heat levels in the form of four concentric rectangles. Wherein, the smallest rectangle represents the search content "SunxX competition"; the darkest rectangle represents the I-level preset popularity level and comprises 4 search recommendation words with the highest popularity, namely 'XX mechanism evaluation grandchild XX case', 'grandchild XX response competition', 'grandchild XX mother friend circle' and 'XX media evaluation grandchild XX'; the second dark color rectangle represents the II-level preset heat level and comprises 4 search recommended words with the highest heat level, namely 'ReXX dad evaluates the grandson XX', 'grandson XX responds to review and declares', 'how much grandson XX mother earns in the month' and 'grandson XX is at the present situation'; the brightest colored rectangle represents the preset heat level of the level III, and contains 2 search recommendation words with the lowest heat, namely 'relationship between the grandchild XX and the Zhu XX' and 'whether the grandchild XX has a violation'.

In yet another example, the recommended word graph may also be represented in the form of radiation divergence in the same direction, according to a preset heat level.

In yet another example, in a recommended word graph of a search results page, a plurality of search recommended words are displayed with at least two text display controls; and the display area of each text display control is determined based on the search heat of the search recommended word displayed in the corresponding text display control and/or the association degree of the search recommended word and the search content. Such a display manner more intuitively highlights the search recommendation word having a high search popularity.

Fig. 5 is a schematic diagram illustrating an effect of statically displaying a recommended word graph in a search result page according to an embodiment of the present disclosure. Taking the search content, the search recommended word and the degree of heat thereof shown in fig. 4 as an example, the recommended word graph is constructed in a manner of text display control, as shown in fig. 5. The display areas of the text display controls corresponding to the search recommendation words "grandchild XX response competition", "XX organization evaluation grandchild XX case", "grandchild XX mother friend circle", "XX media evaluation grandchild XX" and "grandchild XX response review declaration" are reduced in sequence according to the search popularity "134W popularity", "80W popularity", "54W popularity", "27W popularity" and "19W popularity" thereof, respectively. The search recommendation words "the grandchild XX is in the current situation", "the grandchild XX and the vermilion XX are in the relation" and "the grandchild XX has no violation" have lower search heat, so the display area of the text display control in which the search recommendation words are located is also smaller.

In yet another embodiment provided by the present disclosure, a plurality of search recommendation terms and key content in a search results page are displayed in different regions. Displaying a plurality of search recommendation words in a first area in a search result page, and displaying key content corresponding to the search recommendation words in a second area in the search result page; wherein the first region is different from the second region. That is, the search recommendation word and the key content are not displayed to be overlapped with each other so that the user can see the search recommendation word and the key content at the same time.

With continued reference to FIG. 2, a plurality of search recommendation terms 202 are displayed in a first region 204 of the search results page 201, and key content 203 is displayed in a second region 205.

In some embodiments, the key content includes summary information obtained based on a search result corresponding to the search recommendation word; wherein the summary information includes at least one of a picture, audio, video, and a summary text of the search result. In order for the user to know the key content more quickly, the key content is set as summary information based on the search result, i.e. more main information obtained by refining and extracting the search result. For example, the search recommendation may be one or more of a picture, audio, video, and a summary text of the content in the search result, which are more representative of the event corresponding to the search recommendation.

In view of the fact that the summary information is short, the key content in the embodiment is displayed in the form of the key content card, so that the summary information can be more conveniently distinguished from other displayed content while being displayed, and the efficiency of acquiring the hotspot event information by the user is further improved.

Optionally, the summary information is determined based on at least one of the following E, F, G.

E. And generating summary information based on the search result of the target event corresponding to the search recommendation word.

The target event is determined based on the search content, namely the target event is an event that an intersection is generated between an entity object corresponding to the search content and an entity object corresponding to the search recommendation word. For example, if the search content is "XX is died away" and the search recommendation is "XX mountain", the intersection event of the two, i.e. the target event, is "XX is mourning in XX".

In particular, one search recommendation word may correspond to multiple events, and the obtained search results may be very different. Therefore, in order to improve the accuracy of associating the summary information with the event corresponding to the search content, the electronic device or the server needs to determine the target event and then recall each search result corresponding to the target event. And then, the electronic equipment or the server extracts the core information of each search result or at least one high-quality search result in each search result to obtain the summary information of the search recommended word.

F. And generating summary information based on the target search result in the search results corresponding to the search recommendation words.

In this manner, the electronic device or the server recalls each search result of the plurality of events corresponding to the search recommended word. Then, an optimal target search result is determined from the search results. And finally, extracting core information of the target search result to obtain the summary information of the search recommended word.

The higher the search popularity (such as click rate) of a certain search result, the higher the association degree between the search result and the search content, the higher the correlation between the search result and the search recommended word, and the higher the content quality (such as information content, sentence popularity, etc.) of the search result, the better the quality of the search result. Therefore, the target search result can be screened from the search results according to at least one of the four items.

G. And determining the answer viewpoint in the search result corresponding to the search recommended word as summary information.

If the search recommended word hits a question that has already been extracted with an answer viewpoint, such as a question and answer, the answer viewpoint may be directly determined as summary information of the search recommended word.

In still another embodiment provided by the present disclosure, the key contents of different search recommendation words may be switchably displayed in the second region of the search result page.

In some embodiments, in the second area, the key content cards corresponding to the search recommendation words are switched in a sliding manner along a preset direction.

In this embodiment, each search recommendation word and the corresponding key content card thereof are automatically switched and displayed in the second area. In specific implementation, the search recommended words are sorted in advance according to a certain rule, for example, according to rules such as the search heat of the search recommended words and the association degree between the search recommended words and the search content. And then, the electronic equipment sequentially turns according to the sorted search recommendation words, and the key content cards corresponding to the search recommendation words are switched and displayed in the second area by turning one search recommendation word every time.

In other embodiments, in response to a trigger operation on a target search recommended word in the search recommended words, the target search recommended word is displayed in a selected state in the first area, and a key content card corresponding to the target search recommended word is displayed in the second area.

In this embodiment, each search recommendation word and the corresponding key content card thereof are switched and displayed in the second area based on a trigger operation of the user. In specific implementation, the electronic device detects a trigger operation of a user on searching for the recommended word in the first area. And if the trigger operation of a certain search recommended word is detected, determining the search recommended word as a target search recommended word, and displaying the target search recommended word in a display mode corresponding to the selected state in the first area. And simultaneously, switching and displaying the key content cards in the second area as the key content cards corresponding to the target search recommended words.

The display style corresponding to the selected state may be a control in which the target search recommended word is located, the control has a border, the control has a shading, the control is enlarged, at least one of the display styles of the control, such as bold characters, italics or different colors, is enlarged, and the like, as long as the display style can be distinguished from the display style corresponding to the unselected state.

For example, for the example of fig. 2, the key content card 203 corresponding to the search recommendation "XX plain biographical biographies" 202 is originally displayed in the second area 205. When the user triggers the search recommendation word "XX is reluctant", the display effect is as shown in fig. 6. In fig. 6, the search recommendation word "XX plain will" 602 in the first area 604 of the search result display page 601 of the electronic device 600 is displayed in a selected state of the control plus the ground print, and the key content card corresponding to "XX plain will" is switched to the key content card 603 corresponding to "XX plain will" in the second area 605.

Optionally, on the basis that the search result page displays the content, the search result page may further display an association relationship between the key content corresponding to the search recommended word and the search recommended word. That is, the correspondence between the search recommendation term and the key content thereof can be displayed in an explicit manner in the search result page. For example, the display manner of the correspondence may be to display the target search recommended word in the display style of the selected state in the first region. For another example, the display mode of the correspondence relationship may be to display a connection line between the target search recommended word and the key content thereof. As shown in fig. 6, a connecting line 606 is displayed between the search recommendation word "XX plain will" 602 and the key content card 603 corresponding to "XX plain will", so that the relationship between the contents is displayed in a more intuitive form.

In yet another embodiment provided by the present disclosure, the key content may include one search result with the best quality corresponding to the search recommendation.

In some embodiments, a floating window is created in the search result page, and the target multimedia content corresponding to the search recommendation is displayed through the floating window.

The target multimedia content is a piece of search result (i.e., target search result) with the highest quality corresponding to the search recommended word, and may include at least one of a picture, audio, video, and text. The higher the search popularity (such as click rate) of a certain search result, the higher the association degree between the search result and the search content, the higher the correlation between the search result and the search recommended word, and the higher the content quality (such as information content, sentence popularity, etc.) of the search result, the better the quality of the search result. Therefore, the target search result can be screened from the search results corresponding to the search recommendation words at least according to at least one item of the four items.

Specifically, since the target multimedia content is more, it is inconvenient to display all the target multimedia content in the key content card, and meanwhile, considering the constraint that the target multimedia content cannot jump in the search result page, in this embodiment, a floating window is created in the search result page, and the target multimedia content is displayed in the form of the floating window.

FIG. 7 is a schematic diagram illustrating yet another search results page provided by an embodiment of the present disclosure.

As shown in FIG. 7, electronic device 700 may display search results page 701 searching for search content "XX Bown". A plurality of search recommendation terms (obscured in the figure) are displayed in a first region 704 of the search results page 701. A floating window 706 may be displayed in search results page 701 to present the targeted multimedia content. In this way, the user can close the floating window and display the search result page through the close control 707 in the floating window 706 without jumping to other pages, further improving the efficiency of the user in consuming the search results.

In one example, in response to a trigger operation on a target search recommended word, a floating window is created in a search result page, and target multimedia content corresponding to the search recommended word is displayed through the floating window. Namely, the floating window where the target multimedia is located is displayed by the user triggering the target search recommended word in the first area.

In another example, in response to a triggering operation on a key content card corresponding to a target search recommended word, a floating window is created in a search result page, and target multimedia content corresponding to the search recommended word is displayed through the floating window. Namely, the floating window where the target multimedia is located is displayed by triggering the key content card corresponding to the target search recommended word in the second area by the user. As shown in fig. 7, a key content card (which is hidden in the drawing) may be displayed in the second area 705, and after the user triggers the key content card displayed in the second area 705, a floating window 706 is displayed.

In some embodiments, after the target multimedia content corresponding to the search recommendation word is displayed through the floating window, an encyclopedic search control of the target word may also be displayed in a display area of the target multimedia content.

And the target words are entity words in the target multimedia content. The encyclopedic search control is a control for a user to trigger display of encyclopedic information of a target word, and can be a search icon button, a text trigger button with underlines or color marks and a search link, and the like.

In particular, the target multimedia content is more information, which may include entries of interest to the user, i.e., target words. Therefore, the encyclopedic search control of the target word can be displayed in the display area of the floating window, so that a user can quickly know more peripheral contents.

The encyclopedia search control can be displayed in the floating window in a manner that does not affect the user in reading the target multimedia content. As shown in fig. 7, an encyclopedia search control 708 for "XX hill" may be displayed in the bottom region of the floating window 706, as well as in the text of the target multimedia content presented by the floating window 706.

In still another embodiment provided by the present disclosure, the key content includes a plurality of search results corresponding to the search recommendation. Namely, the key content corresponding to the search recommendation word is a plurality of ordered search results obtained by comprehensive search.

In some embodiments, a plurality of search results are displayed in the second area. As shown in fig. 4, after determining that each search recommended word corresponding to the second-level preset heat level is a target search recommended word, the server may return a plurality of search results. The electronic device 400 displays the control of the II-th preset heat level in the selected state in the second area 405 of the search result page 401, and displays the plurality of search results.

The embodiment of the present disclosure further provides a content search apparatus, which is described below with reference to fig. 8.

In the embodiment of the present disclosure, the content search apparatus may be an electronic device. The electronic devices may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs, PADs, PMPs, in-vehicle terminals (e.g., car navigation terminals), wearable devices, and the like, and fixed terminals such as digital TVs, desktop computers, smart home devices, and the like, among others.

Fig. 8 shows a schematic structural diagram of a content search apparatus according to an embodiment of the present disclosure.

As shown in fig. 8, the content search apparatus 800 may include a search content receiving module 810 and a key content display module 820.

A search content receiving module 810 for receiving search content;

a key content display module 820, configured to display a plurality of search recommendation terms related to search content and key content corresponding to the search recommendation terms in a search result page; the key content is used for indicating core information of events corresponding to the search recommendation words.

The content searching device in the disclosed embodiment can display a plurality of search recommendation words related to the search content in the search result page and simultaneously display key content corresponding to at least one search recommendation word when searching the search content, the key content can indicate the core information of the event corresponding to the corresponding search recommended word, so that the core information of at least one search recommended word can be directly obtained without further information consumption through operations of page jump, page return and the like by a user, so that the user can quickly and conveniently know the main content of all aspects related to the search content, the information content of the search result presented by the search engine and the accuracy of the information content are improved, therefore, the searching precision and accuracy are improved, the operation complexity of information consumption of the user is reduced, and the user experience is further improved.

In some embodiments, the key content display module 820 includes:

the search recommended word display sub-module is used for displaying a plurality of search recommended words in a first area in a search result page;

the key content display sub-module is used for displaying key content corresponding to the search recommended word in a second area in the search result page; wherein the first area is different from the second area, and the key content is displayed in the form of a key content card.

Optionally, the key content includes summary information obtained based on a search result corresponding to the search recommendation word; wherein the summary information includes at least one of a picture, audio, video, and a summary text of the search result.

Further, the summary information is determined based on at least one of:

generating summary information based on a search result of a target event corresponding to the search recommendation word; wherein the target event is determined based on the search content;

generating summary information based on target search results in the search results corresponding to the search recommendation words; wherein the target search result is determined based on at least one of the relevancy of the search result and the search content, the search heat of the search result, the relevance of the search result and the search recommended word and the quality of the search result;

and determining the answer viewpoint in the search result corresponding to the search recommended word as summary information.

Optionally, the key content display sub-module is specifically configured to:

and in the second area, switching the key content cards corresponding to the search recommendation words in a sliding manner along a preset direction.

In some embodiments, the search recommended word display sub-module is specifically configured to:

responding to a trigger operation of a target search recommended word in the search recommended words, and displaying the target search recommended word in a selected state in a first area;

correspondingly, the key content display sub-module is specifically configured to:

and displaying the key content cards corresponding to the target search recommended words in the second area.

In some embodiments, the key content display module 820 further comprises an association display sub-module for:

and displaying the incidence relation between the key content corresponding to the search recommended word and the search recommended word in the search result page.

In some embodiments, the key content display module 820 further comprises a target multimedia content display sub-module for:

creating a floating window in the search result page, and displaying target multimedia content corresponding to the search recommended word through the floating window;

the target multimedia content is a target search result in each search result corresponding to the search recommended word, and the target search result is determined based on at least one of the relevancy between the search result and the search content, the search heat of the search result, the correlation between the search result and the search recommended word and the quality of the search result.

Further, the key content display module 820 further includes an encyclopedia search control display sub-module for:

after target multimedia content corresponding to the search recommended word is displayed through the floating window, displaying an encyclopedic search control of the target word in a display area of the target multimedia content; and the target words are entity words in the target multimedia content.

In some embodiments, the key content includes a plurality of search results corresponding to the search recommendation.

In some embodiments, the search recommended word display sub-module in the key content display module 820 is further configured to:

displaying a recommended word graph formed by a plurality of search recommended words in a search result page;

the display style of any search recommendation word in the recommendation word graph is determined based on the relevance between the corresponding search recommendation word and the search content, the display style comprises a static display style or a dynamic display style, and the static display style comprises at least one of word size, color, heat level, control display area and the like.

Further, the search recommended word display sub-module is specifically configured to:

displaying a first search recommended word in a recommended word graph of a search result page by a first word size and/or a first color, and displaying a second search recommended word in a second word size and/or a second color;

the association degree of the first search recommendation word and the search content is higher than that of the second search recommendation word and the search content, the first word size is larger than the second word size, and the first color is lighter than the second color.

Optionally, the search recommended word display sub-module is specifically configured to:

displaying a plurality of search recommended words in a recommended word graph of a search result page according to at least two preset heat levels in a grading manner;

the plurality of search recommendation words are divided into corresponding preset heat levels based on the search heat of the words and the search heat threshold corresponding to the preset heat levels.

In some embodiments, the key content display module 820 is specifically configured to:

displaying key content corresponding to the target search recommended word in a search result page;

the target search recommended word is determined according to any one of the following modes:

determining a search recommended word with the maximum relevance degree with the search content in the plurality of search recommended words as a target search recommended word;

determining search recommended words corresponding to the detected user trigger operation as target search recommended words;

if the plurality of search recommended words are displayed according to the preset heat level, determining the search recommended words corresponding to the target heat level as target search recommended words;

and randomly determining a search recommended word from the plurality of search recommended words, and determining the search recommended word as a target search recommended word.

It should be noted that the content search apparatus 800 shown in fig. 8 may perform each step in the method embodiments shown in fig. 1 to 7, and implement each process and effect in the method embodiments shown in fig. 1 to 7, which are not described herein again.

Embodiments of the present disclosure also provide a content search device that may include a processor and a memory, which may be used to store executable instructions. The processor may be configured to read the executable instructions from the memory and execute the executable instructions to implement the content search method in the above embodiments.

Fig. 9 shows a schematic structural diagram of a content search device provided by an embodiment of the present disclosure. Referring now specifically to fig. 9, a schematic diagram of a structure suitable for implementing the content search device 900 in the embodiments of the present disclosure is shown.

The content search apparatus 900 in the embodiment of the present disclosure may be an electronic apparatus. The electronic devices may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., car navigation terminals), wearable devices, and the like, and fixed terminals such as digital TVs, desktop computers, smart home devices, and the like.

It should be noted that the content search device 900 shown in fig. 9 is only an example, and should not bring any limitation to the functions and the scope of the embodiments of the present disclosure.

As shown in fig. 9, the content search apparatus 900 may include a processing device (e.g., a central processing unit, a graphic processor, etc.) 901, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)902 or a program loaded from a storage device 908 into a Random Access Memory (RAM) 903. In the RAM 903, various programs and data necessary for the operation of the information processing apparatus 900 are also stored. The processing apparatus 901, the ROM 902, and the RAM 903 are connected to each other through a bus 904. An input/output interface (I/O interface) 905 is also connected to bus 904.

Generally, the following devices may be connected to the I/O interface 905: input devices 906 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 907 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 908 including, for example, magnetic tape, hard disk, etc.; and a communication device 909. The communication means 909 may allow the content search apparatus 900 to perform wireless or wired communication with other apparatuses to exchange data. While FIG. 9 illustrates the content search apparatus 900 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

The embodiments of the present disclosure also provide a computer-readable storage medium storing a computer program, which, when executed by a processor, causes the processor to implement the content search method in the above-described embodiments.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication device 909, or installed from the storage device 908, or installed from the ROM 902. The above-described functions defined in the information display method of the embodiment of the present disclosure are executed when the computer program is executed by the processing apparatus 901.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP, and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be included in the content search apparatus; or may exist separately without being assembled into the content search apparatus.

The computer-readable medium carries one or more programs which, when executed by the content search device, cause the content search device to perform:

receiving search content;

In embodiments of the present disclosure, computer program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of an element does not in some cases constitute a limitation on the element itself.

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. A method of searching for content, comprising:

receiving search content;

displaying a plurality of search recommendation words related to the search content and key content corresponding to the search recommendation words in a search result page; the key content is used for indicating core information of an event corresponding to the search recommended word.

2. The method of claim 1, wherein displaying the key content corresponding to the search recommendation in a search results page comprises:

displaying the plurality of search recommended words in a first area in the search result page, and displaying key content corresponding to the search recommended words in a second area in the search result page; wherein the first region is different from the second region.

3. The method according to claim 2, wherein the key content includes summary information obtained based on a search result corresponding to the search recommendation word; wherein the summary information comprises at least one of a picture, audio, video, and a summary text of the search result;

the key content is displayed in the form of a key content card.

4. The method of claim 3, wherein the summary information is determined based on at least one of:

generating the summary information based on the search result of the target event corresponding to the search recommendation word; wherein the target event is determined based on the search content;

generating the summary information based on target search results in the search results corresponding to the search recommendation words; wherein the target search result is determined based on at least one of the relevance of the search result to the search content, the search popularity of the search result, the relevance of the search result to the search recommendation word, and the quality of the search result;

and determining an answer viewpoint in a search result corresponding to the search recommended word as the summary information.

5. The method of claim 2, wherein displaying the key content corresponding to the search recommendation in the second area of the search results page comprises:

6. The method of claim 3, wherein displaying the key content corresponding to the search recommendation in a search results page comprises:

responding to a trigger operation of a target search recommended word in the search recommended words, displaying the target search recommended word in a selected state in the first area, and displaying a key content card corresponding to the target search recommended word in the second area.

7. The method of claim 3, wherein displaying the key content corresponding to the search recommendation in a search results page comprises:

8. The method of claim 1, wherein displaying the key content corresponding to the search recommendation in a search results page comprises:

the target multimedia content is a target search result in each search result corresponding to the search recommended word, and the target search result is determined based on at least one of the relevancy between the search result and the search content, the search popularity of the search result, the correlation between the search result and the search recommended word, and the quality of the search result.

9. The method of claim 8, wherein after the displaying the target multimedia content corresponding to the search recommendation through the floating window, the method further comprises:

an encyclopedic search control that displays a target word in a display area of the target multimedia content; and the target words are entity words in the target multimedia content.

10. The method of claim 2, wherein the key content comprises a plurality of search results corresponding to the search recommendation.

11. The method of claim 1, wherein displaying the plurality of search recommendation terms related to the search content in a search results page comprises:

displaying a recommended word graph formed by the plurality of search recommended words in the search result page;

the display style of any search recommended word in the recommended word graph is determined based on the relevance between the corresponding search recommended word and the search content, the display style comprises a static display style or a dynamic display style, and the static display style comprises at least one of word size, color, heat level, control display area and the like.

12. The method of claim 11, wherein displaying a recommended word graph of the plurality of search recommended words in the search results page comprises:

displaying a first search recommended word in a first word size and/or a first color and a second search recommended word in a second word size and/or a second color in the recommended word graph of the search result page;

13. The method of claim 11, wherein displaying a recommended word graph of the plurality of search recommended words in the search results page comprises:

displaying the plurality of search recommended words in the recommended word graph of the search result page according to at least two preset heat levels in a grading manner;

and dividing the plurality of search recommendation words into corresponding preset heat levels based on the search heat of the words and the search heat threshold corresponding to the preset heat levels.

14. The method of claim 1, wherein displaying the key content corresponding to the search recommendation in a search results page comprises:

displaying key content corresponding to the target search recommended word in the search result page;

determining a search recommended word with the maximum association degree with the search content in the plurality of search recommended words as the target search recommended word;

determining the search recommended word corresponding to the detected user trigger operation as the target search recommended word;

if the plurality of search recommended words are displayed according to a preset heat level, determining the search recommended words corresponding to the target heat level as the target search recommended words;

and randomly determining a search recommended word from the plurality of search recommended words, and determining the search recommended word as the target search recommended word.

15. A content search apparatus, comprising:

a search content receiving module for receiving search content;

the key content display module is used for displaying a plurality of search recommendation words related to the search content and key content corresponding to the search recommendation words in a search result page; the key content is used for indicating core information of an event corresponding to the search recommended word.

16. A content search device, comprising:

a processor and a memory;

the processor is adapted to perform the steps of the content search method of any one of claims 1 to 14 by calling a program or instructions stored in the memory.

17. A computer-readable storage medium storing a program or instructions for causing a computer to execute the steps of the content search method according to any one of claims 1 to 14.