CN113407858B - Information push method, system, medium and electronic device - Google Patents
Information push method, system, medium and electronic device Download PDFInfo
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- CN113407858B CN113407858B CN202110957628.0A CN202110957628A CN113407858B CN 113407858 B CN113407858 B CN 113407858B CN 202110957628 A CN202110957628 A CN 202110957628A CN 113407858 B CN113407858 B CN 113407858B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The present invention provides an information push method, system, medium, and electronic device, in which, acquiring a first push factor according to the target position of the information delivery party and the activity track parameter of the user, the second pushing factor is obtained according to the information access parameter, whether the information of the information delivery party is pushed to the user or not is determined by combining the first pushing factor and the second pushing factor, whether the user belongs to a delivery target of the information delivery party on a spatial geographic position or not is considered through the activity track parameter, whether the user is interested in the delivery information of the information delivery party or not is considered through the information access parameter, objective geographic position conditions and subjective access willingness of the user are comprehensively considered, and potential customers are efficiently and accurately screened under the double management, so that the information pushing efficiency and the transaction promotion rate are improved, and the waste of resources is avoided.
Description
Technical Field
The invention relates to the technical field of big data, in particular to an information pushing method, an information pushing system, an information pushing medium and electronic equipment.
Background
In the existing information push method, information recommendation of various products or services is usually performed on a user based on the once searched and browsed data of the user, but the existing big data push method has many limitations, and the push efficiency or the final transaction promotion rate is not high. For example, a user often arises a search and browse, the demand and purchase intention of the user on a certain product or service is weak, or the user has purchased a related product or service in a short time, but related information is continuously pushed to the user due to the hysteresis and blindness of big data, or the user has a strong demand and purchase intention, but the product or service is provided far away from the user and the objective condition is not satisfied, so that the transaction cannot be facilitated.
Therefore, how to more accurately realize information push and improve the information push efficiency is a problem that needs to be solved urgently at present.
Disclosure of Invention
In view of the above problems in the prior art, the present invention provides an information pushing technical solution for solving the above technical problems.
In order to achieve the above and other objects, the present invention adopts the following technical solutions.
An information pushing method, comprising the steps of:
acquiring activity track parameters of a user in a preset time period, wherein the activity track parameters at least comprise user information, a staying area and staying time;
acquiring a first pushing factor according to the target position of the information delivery party and the activity track parameter;
acquiring information access parameters of the user in the preset time period, wherein the information access parameters at least comprise user information, access occurrence time and access browsing time;
acquiring a second pushing factor according to the information access parameter;
determining whether to push the information of the information delivery party to the user according to the first pushing factor and the second pushing factor;
wherein the preset time period is a fixed time period from the present.
Optionally, the information publisher has N target locations, and the step of obtaining the first push factor according to the target location of the information publisher and the activity trajectory parameter includes:
according to the target position of the information delivery party and the activity track parameter, counting a first access intention of the user to each target position, and in each counting of the activity track parameter, if the distance between at least one stopping area and the target position is less than or equal to a first threshold value and the corresponding stopping time is greater than or equal to a second threshold value, adding one to the first access intention of the user to the target position;
calculating the first push factor according to the first access willingness of the user to the N target positions:
wherein N is an integer greater than or equal to 1, j is an integer from 1 to N, P1Representing the first push factor, ijPresentation instrumentAnd M represents the statistical times of the activity track parameters of the user in the preset time period.
Optionally, the step of obtaining the second pushing factor according to the information access parameter includes:
counting the change of the time of each access along with the time aiming at multiple accesses in the preset time period to obtain a first information access trend of the user;
counting the change of each access browsing time along with time aiming at multiple accesses in the preset time period to acquire a second information access trend of the user;
and acquiring the second pushing factor according to the first information access trend and the second information access trend.
Optionally, for multiple accesses within the preset time period, counting a change of occurrence time of each access with time, and the step of acquiring a first information access trend of the user includes:
and taking time as a coordinate, aiming at multiple accesses in the preset time period, marking points are made at time points corresponding to the occurrence time of each access, and the first information access trend is obtained through the change of the density degree of the plurality of marking points, wherein the first information access trend is positive if the density degree of the plurality of marking points is changed from sparse to dense, the first information access trend is zero if the density degree of the plurality of marking points is not changed, and the first information access trend is negative if the density degree of the plurality of marking points is changed from dense to sparse.
Optionally, for multiple accesses within the preset time period, counting changes of the browsing time of each access along with time, and the step of obtaining a second information access trend of the user includes:
with time as an abscissa and the browsing time of each visit as an ordinate, marking a plurality of points in a two-dimensional coordinate aiming at the multiple visits in the preset time period to obtain a time-varying curve of the browsing time of each visit;
and calculating the slope of the change curve, and acquiring the second information access trend through the slope of the change curve, wherein the second information access trend is positive if the slope is regular, the second information access trend is zero if the slope is zero, and the second information access trend is negative if the slope is negative.
Optionally, the step of obtaining the second pushing factor according to the first information access trend and the second information access trend includes:
if the first information access trend is positive or the second information access trend is positive at least in a period of time, the second pushing factor is positive;
if the first information access trend is not positive and the second information access trend is not positive, the second pushing factor is negative;
wherein a value other than positive is zero or negative.
Optionally, the step of determining whether to push the information of the information publisher to the user according to the first pushing factor and the second pushing factor includes:
and if the first pushing factor is larger than a third threshold value and the second pushing factor is positive, pushing the information of the information delivery party to the user.
An information push system, comprising:
the receiving unit is used for receiving the activity track parameters and the information access parameters of the user in a preset time period;
the processing unit is used for acquiring a first pushing factor according to the target position of the information delivery party and the activity track parameter and acquiring a second pushing factor according to the information access parameter;
and the pushing unit is used for determining whether to push the information of the information delivering party to the user according to the first pushing factor and the second pushing factor.
Optionally, the processing unit includes a first pushing factor obtaining module and a second pushing factor obtaining module, the first pushing factor obtaining module is configured to obtain the first pushing factor according to the target position of the information distributor and the activity track parameter, and the second pushing factor obtaining module is configured to obtain the second pushing factor according to the information access parameter.
A computer readable storage medium, said storage medium having stored thereon a plurality of instructions adapted to be loaded by a processor to execute the information pushing method according to any one of the above-mentioned methods.
An electronic device, comprising:
a processor;
a computer readable storage medium, on which instructions are stored, and when the processor executes the instructions, the information push method of any one of the above is implemented.
As described above, the information push method, system, medium, and electronic device provided by the present invention at least have the following beneficial effects:
the information pushing method comprises the steps of obtaining a first pushing factor according to a target position of an information delivery party and an activity track parameter of a user, obtaining a second pushing factor according to an information access parameter, and determining whether to push information of the information delivery party to the user by combining the first pushing factor and the second pushing factor.
Drawings
Fig. 1 is a schematic diagram illustrating steps of an information pushing method according to an embodiment of the present invention.
Fig. 2 is a block diagram of an information push system according to an embodiment of the present invention.
Fig. 3 is a block diagram of a ue according to an embodiment of the present invention.
Detailed Description
The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present invention, and the components related to the present invention are only shown in the drawings rather than drawn according to the number, shape and size of the components in actual implementation, and the type, quantity and proportion of the components in actual implementation may be changed freely, and the layout of the components may be more complicated.
Referring to fig. 1, the present invention provides an information pushing method, including the following steps:
and S1, acquiring the activity track parameters of the user in the preset time period T, wherein the activity track parameters at least comprise user information, a staying area and staying time.
The preset time period T refers to a certain fixed time period from the present, and the length of the time period may be set according to the requirement, which is not limited herein.
In detail, in step S1, the activity track parameters of the user in the preset time period are obtained through a third-party application or a related application of the information presenter, for example, the activity track parameters of the user are collected through a third-party map or positioning software. The activity track parameters at least comprise user information, a staying area and staying time, the user information comprises information such as user name, user gender, user age and the like, and when the activity track parameters are obtained, if the staying time of the user in a certain distance of a square circle near a certain point exceeds a certain time, the corresponding area can be calculated as the staying area.
And S2, acquiring a first push factor according to the target position and the activity track parameter of the information delivery party.
In detail, the information publisher has N target locations (e.g., stores), and the step S2 of obtaining the first push factor according to the target location and the activity track parameter of the information publisher further includes:
s21, counting the first access will of the user to each target position according to the target position and the activity track parameter of the information delivery party, and adding one to the first access will of the user to the target position if the distance between at least one stay area and the target position is less than or equal to a first threshold and the corresponding stay time is greater than or equal to a second threshold in each counting of the activity track parameter;
s22, calculating a first push factor according to the first access intention of the user to the N target positions:
wherein N is an integer greater than or equal to 1, j is an integer from 1 to N, P1Representing a first push factor, ijRepresenting a first access intention of a user to a jth target position, wherein M represents the statistical times of the activity track parameters of the user in a preset time period; the specific values of the first threshold and the second threshold can be flexibly selected, and are not limited herein.
In more detail, in step S2, based on the possibility that the N target locations (e.g., stores) of the information publisher and the activity track of the user overlap and coincide in the spatial geographic location, the user is screened, that is, only users whose activity ranges are within the effective range of the target locations (e.g., stores providing services) of the information publisher consider to perform push delivery of information, and the user is screened for the first time based on the objective condition of the geographic location.
And S3, acquiring information access parameters of the user in a preset time period T, wherein the information access parameters at least comprise user information, access occurrence time and access browsing time.
In detail, in step S3, the collected information access parameters of the user at least include user information, time of occurrence of each access and time of browsing each access, and when the information access parameters are counted, the time of occurrence of each access and the time of browsing each access in multiple accesses need to be counted in addition to the basic user information. And acquiring the access trend and the access intention of the user from two aspects of the occurrence time of each access and the browsing time of each access.
And S4, acquiring a second pushing factor according to the information access parameter.
In detail, the step S4 of obtaining the second pushing factor according to the information access parameter further includes:
s41, counting the change of the occurrence time of each access along with the time aiming at multiple accesses in a preset time period T, and acquiring a first information access trend of a user;
s42, counting the change of each access browsing time along with time aiming at multiple accesses in a preset time period T, and acquiring a second information access trend of the user;
and S43, acquiring a second pushing factor according to the first information access trend and the second information access trend.
In detail, in step S4, a first information access trend of the user is obtained through a change of time of occurrence of each access, a second information access trend of the user is obtained through a change of time of browsing time of each access, the access trend and the access intention of the user are obtained from two different angles, the two information access trends are combined to consider the next access intention of the user, and the user is screened for the second time from the viewpoint of the subjective access intention of the user.
In more detail, the step S41 of counting the time variation of the occurrence time of each access with time for a plurality of accesses within the preset time period T, and acquiring the first information access trend of the user further includes:
and taking time as a coordinate, aiming at multiple accesses in a preset time period T, marking points are made on time points corresponding to the occurrence time of each access, and a first information access trend is obtained through the change of the density degree of the marking points, wherein the first information access trend is positive if the density degree of the marking points is changed from sparse to dense, the first information access trend is zero if the density degree of the marking points is not changed, and the first information access trend is negative if the density degree of the marking points is changed from dense to sparse.
The first information access trend of the user is obtained through the change of the occurrence time of each access, that is, the access trend and the access intention of the user are reflected through the access frequency of the user, the density of the plurality of marking points should be changed in a complex way, and the first information access trend is not fixed or constant.
In more detail, the step S42 of counting the change of browsing time with time of each visit for a plurality of visits within a preset time period, and acquiring the second information access trend of the user further includes:
s421, regarding time as an abscissa and browsing time of each visit as an ordinate, and for multiple visits in a preset time period T, marking a plurality of points in a two-dimensional coordinate to obtain a time-varying curve of each visiting browsing time;
and S422, calculating the slope of the change curve, and acquiring a second information access trend through the slope of the change curve, wherein the second information access trend is positive if the slope is regular, the second information access trend is zero if the slope is zero, and the second information access trend is negative if the slope is negative.
The second information access trend of the user is obtained through the change of each access browsing time, the slope of the change curve should be complex and changeable, and the corresponding second information access trend changes accordingly.
In more detail, the step S43 of obtaining the second pushing factor according to the first information access tendency and the second information access tendency further includes:
s431, if the first information access trend is positive or the second information access trend is positive at least in a period of time, the second pushing factor is positive;
s432, if the first information access trend is not positive and the second information access trend is not positive, the second pushing factor is negative;
wherein a value other than positive is zero or negative.
In step S43, when at least one of the first information access tendency or the second information access tendency is positive, that is, at least one information access tendency indicates that the access will of the user is stronger and stronger within a certain period of time, it is considered that the user will have a stronger access will next, and the second push factor is recorded as positive.
And S5, determining whether to push the information of the information delivering party to the user according to the first pushing factor and the second pushing factor.
In detail, in step S5, the user is finally screened based on the objective condition of the geographic location and the comprehensive consideration of the subjective access intention of the user, so as to improve the information pushing efficiency.
In more detail, the step S5 of determining whether to push the information of the information publisher to the user according to the first push factor and the second push factor includes:
and if the first pushing factor is larger than the third threshold value and the second pushing factor is positive, pushing the information of the information delivery party to the user, and otherwise, pushing the information to the user.
The information can be pushed to the user only when the first pushing factor reaches a certain value (the third threshold value, the specific value can be flexibly selected) and the second pushing factor is positive, namely, the objective geographic position and the subjective access intention of the user meet the requirements, so that the target client can be accurately screened, blind pushing and invalid pushing are prevented, the information pushing efficiency is improved, and the waste of resources is reduced.
Referring to fig. 2, based on the above design concept, the present invention further provides an information pushing system for implementing the information pushing method in the foregoing method embodiment, and since the technical principle of the system embodiment is similar to that of the foregoing method embodiment, repeated descriptions on the same technical details are not repeated.
As shown in fig. 2, in an alternative embodiment of the present invention, an information pushing system includes:
the receiving unit 11 is configured to receive an activity track parameter and an information access parameter of a user within a preset time period T;
the processing unit 12 is configured to obtain a first push factor according to the target position and the activity track parameter of the information delivering party, and further obtain a second push factor according to the information access parameter;
and the pushing unit 13 is configured to determine whether to push information of the information provider to the user according to the first pushing factor and the second pushing factor.
The receiving unit 11 is configured to perform steps S1 and S3 described in the foregoing method embodiments, the processing unit 12 is configured to perform steps S2 and S4 described in the foregoing method embodiments, and the pushing unit 13 is configured to perform step S5 described in the foregoing method embodiments.
Further, the processing unit 12 includes a first push factor obtaining module 121 and a second push factor obtaining module 122; the first pushing factor obtaining module 121 is configured to execute step S2, and obtain a first pushing factor according to the target position and the activity track parameter of the information distributor; the second pushing factor obtaining module 122 is configured to execute step S4, and obtain a second pushing factor according to the information access parameter.
Based on the same inventive concept of the foregoing embodiment, the present invention further provides a computer-readable storage medium, on which a plurality of instructions are stored, where the instructions are suitable for being loaded by a processor to execute the information pushing method. The computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
Based on the same inventive concept of the foregoing embodiment, the present invention also provides an electronic device, which may include: a processor; a computer readable storage medium having stored thereon instructions, which when executed by a processor, cause an electronic device to execute the information push method described in fig. 1.
In practical applications, the electronic device may be used as a user terminal or a server, and examples of the user terminal may include: the mobile terminal includes a smart phone, a tablet computer, an electronic book reader, an MP3 (Moving Picture Experts Group Audio Layer III) player, an MP4 (Moving Picture Experts Group Audio Layer IV) player, a laptop, a vehicle-mounted computer, a desktop computer, a set-top box, an intelligent television, a wearable device, and the like.
Fig. 3 is a schematic diagram of a hardware structure of a user terminal according to an alternative embodiment of the present invention. As shown, the user terminal may include: an input device 200, a processor 201, an output device 202, a memory 203, and at least one communication bus 204. The communication bus 204 is used to implement communication connections between the elements. The memory 203 may comprise a high speed RAM memory, and may also include a non-volatile storage NVM, such as at least one disk memory, in which various programs may be stored for performing various processing functions and implementing the method steps of the present embodiment.
Alternatively, the processor 201 may be implemented by, for example, a Central Processing Unit (CPU), an Application Specific Integrated Circuit (ASIC), a Digital Signal Processor (DSP), a Digital Signal Processing Device (DSPD), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a controller, a microcontroller, a microprocessor, or other electronic components, and the processor 201 is coupled to the input device 200 and the output device 202 through a wired or wireless connection.
Optionally, the input device 200 may include a variety of input devices, for example, may include at least one of a user-oriented user interface, a device-oriented device interface, a software-programmable interface, a camera, and a sensor. Optionally, the device interface facing the device may be a wired interface for data transmission between devices, or may be a hardware plug-in interface (e.g., a USB interface, a serial port, etc.) for data transmission between devices; optionally, the user-facing user interface may be, for example, a user-facing control key, a voice input device for receiving voice input, and a touch sensing device (e.g., a touch screen with a touch sensing function, a touch pad, etc.) for receiving user touch input; optionally, the programmable interface of the software may be, for example, an entry for a user to edit or modify a program, such as an input pin interface or an input interface of a chip; the output device 202 may include a display, a sound, or other output device.
In summary, in the information push method, the information push system, the information push medium, and the electronic device provided by the present invention, the first push factor is obtained according to the target position of the information provider and the activity track parameter of the user, the second push factor is obtained according to the information access parameter, and whether to push the information of the information provider to the user is determined by combining the first push factor and the second push factor.
The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not intended to limit the invention. Any person skilled in the art can modify or change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.
Claims (10)
1. An information push method, characterized by comprising the steps of:
acquiring activity track parameters of a user in a preset time period, wherein the activity track parameters at least comprise user information, a staying area and staying time;
acquiring a first pushing factor according to the target position of the information delivery party and the activity track parameter;
acquiring information access parameters of the user in the preset time period, wherein the information access parameters at least comprise user information, access occurrence time and access browsing time;
acquiring a second pushing factor according to the information access parameter;
determining whether to push the information of the information delivery party to the user according to the first pushing factor and the second pushing factor;
wherein the preset time period is a fixed time period from the present;
the information delivery party is provided with N target positions, and the step of obtaining the first pushing factor according to the target position of the information delivery party and the activity track parameter comprises the following steps:
according to the target position of the information delivery party and the activity track parameter, counting a first access intention of the user to each target position, and in each counting of the activity track parameter, if the distance between at least one stopping area and the target position is less than or equal to a first threshold value and the corresponding stopping time is greater than or equal to a second threshold value, adding one to the first access intention of the user to the target position;
calculating the first push factor according to the first access willingness of the user to the N target positions:
wherein N is an integer greater than or equal to 1, j is an integer from 1 to N, P1Representing the first push factor, ijAnd M represents the statistical times of the activity track parameters of the user in the preset time period.
2. The information push method according to claim 1, wherein the step of obtaining the second push factor according to the information access parameter comprises:
counting the change of the time of each access along with the time aiming at multiple accesses in the preset time period to obtain a first information access trend of the user;
counting the change of each access browsing time along with time aiming at multiple accesses in the preset time period to acquire a second information access trend of the user;
and acquiring the second pushing factor according to the first information access trend and the second information access trend.
3. The information pushing method according to claim 2, wherein for a plurality of visits within the preset time period, the step of counting the time variation of the occurrence time of each visit with time includes:
and taking time as a coordinate, aiming at multiple accesses in the preset time period, marking points are made at time points corresponding to the occurrence time of each access, and the first information access trend is obtained through the change of the density degree of the plurality of marking points, wherein the first information access trend is positive if the density degree of the plurality of marking points is changed from sparse to dense, the first information access trend is zero if the density degree of the plurality of marking points is not changed, and the first information access trend is negative if the density degree of the plurality of marking points is changed from dense to sparse.
4. The information pushing method according to claim 3, wherein the step of counting a change of the browsing time of each access with time for a plurality of accesses within the preset time period, and acquiring the second information access trend of the user comprises:
with time as an abscissa and the browsing time of each visit as an ordinate, marking a plurality of points in a two-dimensional coordinate aiming at the multiple visits in the preset time period to obtain a time-varying curve of the browsing time of each visit;
and calculating the slope of the change curve, and acquiring the second information access trend through the slope of the change curve, wherein the second information access trend is positive if the slope is regular, the second information access trend is zero if the slope is zero, and the second information access trend is negative if the slope is negative.
5. The information push method according to claim 4, wherein the step of obtaining the second push factor according to the first information access trend and the second information access trend comprises:
if the first information access trend is positive or the second information access trend is positive at least in a period of time, the second pushing factor is positive;
if the first information access trend is not positive and the second information access trend is not positive, the second pushing factor is negative;
wherein a value other than positive is zero or negative.
6. The information pushing method according to claim 5, wherein the step of determining whether to push the information of the information publisher to the user according to the first pushing factor and the second pushing factor comprises:
and if the first pushing factor is larger than a third threshold value and the second pushing factor is positive, pushing the information of the information delivery party to the user.
7. An information push system, comprising:
the system comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is used for receiving an activity track parameter and an information access parameter of a user in a preset time period, and the activity track parameter at least comprises user information, a staying area and staying time;
the processing unit is used for acquiring a first pushing factor according to the target position of the information delivery party and the activity track parameter and acquiring a second pushing factor according to the information access parameter;
the pushing unit is used for determining whether to push the information of the information delivering party to the user according to the first pushing factor and the second pushing factor;
the information delivery party has N target positions, and the step of acquiring, by the processing unit, the first push factor according to the target position of the information delivery party and the activity trajectory parameter includes:
according to the target position of the information delivery party and the activity track parameter, counting a first access intention of the user to each target position, and in each counting of the activity track parameter, if the distance between at least one stopping area and the target position is less than or equal to a first threshold value and the corresponding stopping time is greater than or equal to a second threshold value, adding one to the first access intention of the user to the target position;
calculating the first push factor according to the first access willingness of the user to the N target positions:
wherein N is an integer greater than or equal to 1, j is an integer from 1 to N, P1Representing the first push factor, ijAnd M represents the statistical times of the activity track parameters of the user in the preset time period.
8. The information push system according to claim 7, wherein the processing unit includes a first push factor obtaining module and a second push factor obtaining module, the first push factor obtaining module is configured to obtain the first push factor according to the target position of the information publisher and the activity track parameter, and the second push factor obtaining module is configured to obtain the second push factor according to the information access parameter.
9. A computer-readable storage medium, wherein the storage medium has stored thereon a plurality of instructions, the instructions being adapted to be loaded by a processor to perform the information pushing method according to any one of claims 1 to 6.
10. An electronic device, comprising:
a processor;
computer readable storage medium having stored thereon instructions which, when executed by the processor, implement the information pushing method according to any one of claims 1-6.
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