CN113347461B - Media asset content promotion method and device - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
- H04N21/2387—Stream processing in response to a playback request from an end-user, e.g. for trick-play
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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Abstract
The application provides a method and a device for promoting media asset content, wherein a preset rule strategy (critical values and weighted values of the searched times of a video, the clicked playing times of the video and the effective watching time length of the video) is configured in advance, and after media asset content access data (media asset searching data, media asset playing data and user behavior operation) of media assets to be promoted, which are reported by mobile terminal equipment, are received; performing data analysis on the media asset content access data, and extracting effective data in the media asset content access data; determining whether the media assets to be promoted are hotspot media assets based on a preset rule strategy; and if the to-be-promoted media assets are the hotspot media assets, triggering a media asset content promotion program to send the hotspot media assets to a video production system so as to promote the image quality and the sound quality of the hotspot media assets. According to the media asset content improving method and device, the picture quality and tone quality of the hot video can be improved on the premise of the minimum resource cost, the high-frequency watching requirement of a user is met to the maximum extent, and the user experience is improved.
Description
Technical Field
The present application relates to the technical field of media asset content management, and in particular, to a method and an apparatus for promoting media asset content.
Background
In the production and use process of the media asset files, the image quality, the sound quality and the resource cost of the video are always key points which are difficult to be chosen by all media asset content operation companies. Such as: if all video files are produced according to the requirements of high image quality and high sound quality, the problems that the video file production and online time is slow, the file storage space is large, more CDN (Content Delivery Network) distribution node resources are needed, and the like can occur, and the problems directly influence the company resource cost; if all video files are produced according to the requirements of low image quality and low tone quality, video playing is not clear, higher user experience is difficult to meet, and the viscosity of a user is poor, so that the user may be lost.
Therefore, it is an urgent need for those skilled in the art to ensure that a user can see a high-quality and high-quality video to the maximum extent and to minimize the cost of media resources.
Disclosure of Invention
In view of the problems in the prior art, the application provides a method and a device for improving media asset content, so that the improvement of the image quality and the sound quality of a hot video is completed on the premise of minimum resource cost, the requirement of a user on high-frequency watching is met to the maximum extent, and the user experience is improved.
In order to achieve the above object, the present application provides the following technical solutions:
a media asset content promotion method comprises the following steps:
receiving media asset content access data of media assets to be promoted, which is reported by mobile terminal equipment, wherein the media asset content access data comprises: media asset searching data, media asset playing data and user behavior operation;
performing data analysis on the media asset content access data, and extracting effective data in the media asset content access data;
determining whether the to-be-promoted media assets are hotspot media assets based on a preset rule strategy, wherein the preset rule strategy comprises the following steps: the method comprises the steps of searching the video, clicking and playing the video, determining the critical value of the effective watching duration of the video, and the weighted values of the searched video, the clicked and played video and the effective watching duration of the video;
and if the media assets to be promoted are hotspot media assets, triggering a media asset content promotion program to send the hotspot media assets to a video production system so as to promote the image quality and the sound quality of the hotspot media assets.
Specifically, the performing data analysis on the media asset content access data to extract effective data in the media asset content access data includes:
performing data analysis on the media asset searching data and the media asset playing data, and screening out a hot searching video and a hot playing video;
and analyzing the user behavior operation according to the hot searching video and the hot playing video, and extracting effective data in the media asset content access data.
Specifically, the analyzing the user behavior operation according to the hot-search video and the hot-play video includes:
according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether from a video play page entered from the collection list, whether by an accurate search, or whether by a recommendation module.
Specifically, the determining whether the to-be-promoted media asset is a hotspot media asset based on a preset rule strategy includes:
in a first preset time range, if the video search frequency of the media assets to be promoted exceeds a preset search critical value, determining the media assets to be promoted to be hotspot media assets;
in a second preset time range, if the video playing frequency of the media assets to be promoted exceeds a preset playing critical value, determining the media assets to be promoted to be hotspot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
A media asset content promotion device, comprising:
the first processing unit is configured to receive media asset content access data of a media asset to be promoted, which is reported by a mobile terminal device, where the media asset content access data includes: media asset searching data, media asset playing data and user behavior operation;
the second processing unit is used for carrying out data analysis on the media asset content access data and extracting effective data in the media asset content access data;
a third processing unit, configured to determine whether the to-be-promoted asset is a hotspot asset based on a preset rule policy, where the preset rule policy includes: the method comprises the steps of searching the video, clicking and playing the video, determining the critical value of the effective watching duration of the video, and the weighted values of the searched video, the clicked and played video and the effective watching duration of the video;
and the fourth processing unit is used for triggering a media asset content promotion program to send the hotspot media assets to a video production system if the media assets to be promoted are hotspot media assets so as to promote the image quality and the sound quality of the hotspot media assets.
Specifically, the second processing unit includes:
the first analysis unit is used for carrying out data analysis on the media asset searching data and the media asset playing data and screening out a hot searching video and a hot playing video;
and the second analysis unit is used for analyzing the user behavior operation according to the hot search video and the hot broadcast video and extracting effective data in the media asset content access data.
Specifically, the second analysis unit is configured to:
according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether to access a video play page from the collection list, whether to access a play page through an accurate search, or whether to access a play page through a recommendation module.
Specifically, the third processing unit is specifically configured to:
in a first preset time range, if the video search frequency of the media assets to be promoted exceeds a preset search critical value, determining the media assets to be promoted to be hotspot media assets;
in a second preset time range, if the video playing times of the media assets to be promoted exceed a preset playing critical value, determining the media assets to be promoted to be hot spot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
A storage medium, which includes a stored program, wherein when the program runs, a device on which the storage medium is located is controlled to execute the method for promoting the content of the media assets.
An electronic device comprising at least one processor, and at least one memory, bus connected with the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to call the program instructions in the memory to execute the method for promoting the content of the media asset.
The method and the device for promoting the media asset content pre-configure a preset rule strategy (critical values and weighted values of the searched times of the video, the clicked playing times of the video and the effective video watching time length), and after receiving media asset content access data (media asset searching data, media asset playing data and user behavior operation) of the media asset to be promoted, which are reported by the mobile terminal equipment; performing data analysis on the media asset content access data, and extracting effective data in the media asset content access data; determining whether the media assets to be promoted are hotspot media assets based on a preset rule strategy; and if the media assets to be promoted are hotspot media assets, triggering a media asset content promotion program to send the hotspot media assets to a video production system so as to promote the image quality and the sound quality of the hotspot media assets. According to the media asset content improving method and device, the picture quality and tone quality of the hot video can be improved on the premise of the minimum resource cost, the high-frequency watching requirement of a user is met to the maximum extent, and the user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic structural diagram of a system for promoting content of media assets according to an embodiment of the present application;
fig. 2 is a schematic flow chart illustrating a method for promoting media asset content according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of a media asset content promoting device disclosed in an embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device disclosed in an embodiment of the present application.
Detailed Description
The application provides a method and a device for promoting media asset content, which are applied to a system for promoting media asset content shown in fig. 1, and the system comprises: the system comprises a mobile intelligent terminal 10, a rule strategy system 20 and a media asset production system 30, wherein a user searches and plays media assets to be promoted through the mobile intelligent terminal 10, and uploads media asset contents searched and played by the user to the rule strategy system 20 in real time through the mobile intelligent terminal 10, the rule strategy system 20 screens hot spot media assets according to a preset rule strategy, and finally triggers a media asset content promotion program to send the hot spot media assets to the video production system 30, so that the image quality and the sound quality of the hot spot media assets are promoted.
The application provides a method and a device for promoting media asset content, and aims to: the method is used for improving the image quality and the tone quality of the hot video on the premise of minimum resource cost, meeting the high-frequency watching requirement of a user to the maximum extent and improving the user experience.
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application without making any creative effort belong to the protection scope of the present application.
Please refer to fig. 2, which is a flowchart illustrating a method for promoting content of media assets according to an embodiment of the present application. As shown in fig. 2, an embodiment of the present application provides a method for promoting media asset content, where the method includes the following steps:
s201: receiving media asset content access data of media assets to be promoted, which is reported by mobile terminal equipment, wherein the media asset content access data comprises: media asset searching data, media asset playing data and user behavior operation.
The method comprises the steps that a user searches and plays media assets to be promoted through a mobile intelligent terminal 10, the mobile intelligent terminal 10 collects media asset content access data of the user on the media assets to be promoted in real time, and the media asset content access data comprise: media asset searching data, media asset playing data and user behavior operation. It should be noted that the mobile intelligent terminal 10 may be an app terminal, a web terminal, an iptv television terminal, or the like.
In the embodiment of the present application, the user behavior operation is a way for a user to enter a playing page, for example: firstly, searching a video name; then directly clicking to enter; or automatically enter through an associated video list; or after the user clicks the playing page, the actual watching time length on a certain video, whether fast forward action exists, and the like.
S202: and performing data analysis on the media asset content access data, and extracting effective data in the media asset content access data.
S203: and determining whether the to-be-promoted media assets are hotspot media assets or not based on a preset rule strategy, if so, executing a step S204, and if not, returning to the step S201.
The hotspot media assets are media asset contents meeting a preset rule strategy, so the preset rule strategy is configured in the rule strategy system in advance, and critical values of various parameters are set, such as: the number of times that a video is searched, the number of times that the video is clicked and played, the effective watching time length of the video and the like, for example, a certain medium resource is searched for 1 ten thousand times in 1 hour, and the medium resource is determined to be a hotspot medium resource; and setting weight values of various parameters, such as: the weight of the number of times of searching the video is 20%, the weight of the number of times of clicking and playing the video is 30%, the weight of the effective watching duration of the video is 40%, and the like.
That is, in this embodiment of the application, the preset rule policy may include: the method comprises the steps of searching the video, clicking and playing the video, determining the effective watching duration of the video, and weighting values of the searched video, the clicked and played video and the effective watching duration of the video.
In a specific implementation, the analyzing big data of the media asset content access data, and determining whether the media asset to be promoted is a hotspot video based on a preset rule policy includes:
performing data analysis on the media asset searching data and the media asset playing data, and screening out a hot searching video and a hot playing video;
and analyzing the user behavior operation according to the hot search video and the hot broadcast video, and extracting effective data in the media asset content access data.
In this step, the analyzing the user behavior operation includes: according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether from a video play page entered from the collection list, whether by an accurate search, or whether by a recommendation module.
In this step, the determining whether the to-be-promoted media asset is a hotspot media asset based on a preset rule policy includes:
in a first preset time range, if the video search frequency of the media assets to be promoted exceeds a preset search critical value, determining the media assets to be promoted to be hotspot media assets;
in a second preset time range, if the video playing frequency of the media assets to be promoted exceeds a preset playing critical value, determining the media assets to be promoted to be hotspot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
In this embodiment, the first preset time range, the second preset time range, and the third preset time range may be set to be a uniform numerical range, or may be set to be a non-uniform numerical range. The specific numerical ranges may be set according to practical situations and are not further limited herein.
S204: and triggering a media asset content promotion program to send the hotspot media assets to a video production system so as to promote the image quality and the sound quality of the hotspot media assets.
Further, in particular embodiments, a designated hotspot asset may be forced by a human for certain hotspots, individual plays or heddles, etc. For example, a new play which is just on line can be set as a hot play in a future period, that is, the new play is set as a hot media asset, and the media asset medium is directly triggered to be promoted, so that the picture quality and the tone quality of the hot media asset are promoted.
The embodiment of the application provides a method for promoting media asset content, which is characterized in that a preset rule strategy (critical values and weighted values of the searched times of a video, the clicked playing times of the video and the effective watching time length of the video) is configured in advance, and after media asset content access data (media asset searching data, media asset playing data and user behavior operation) of media assets to be promoted, which are reported by mobile terminal equipment, are received; performing data analysis on the media asset content access data, and extracting effective data in the media asset content access data; determining whether the media assets to be promoted are hotspot media assets based on a preset rule strategy; and if the to-be-promoted media asset is the hot spot media asset, triggering a media asset content promotion program to send the hot spot media asset to a video production system so as to promote the image quality and the tone quality of the hot spot media asset. The media asset content improving method provided by the embodiment of the application can improve the image quality and the tone quality of the hot video on the premise of minimum resource cost, meet the high-frequency watching requirement of a user to the maximum extent, and improve the user experience.
Referring to fig. 3, based on the method for promoting the content of the media asset disclosed in the foregoing embodiment, this embodiment correspondingly discloses a device for promoting the content of the media asset, which includes:
a first processing unit 301, configured to receive media asset content access data of a media asset to be promoted, where the media asset content access data includes: media asset searching data, media asset playing data and user behavior operation;
the second processing unit 302 is configured to perform data analysis on the media asset content access data, and extract valid data in the media asset content access data;
a third processing unit 303, configured to determine whether the to-be-promoted asset is a hotspot asset based on a preset rule policy, where the preset rule policy includes: the method comprises the steps of searching the video, clicking and playing the video, determining the critical value of the effective watching duration of the video, and the weighted values of the searched video, the clicked and played video and the effective watching duration of the video;
the fourth processing unit 304 is configured to trigger a media asset content promotion program to send the hotspot media asset to a video production system if the media asset to be promoted is the hotspot media asset, so as to achieve the promotion of the image quality and the sound quality of the hotspot media asset.
Further, the second processing unit 302 includes:
the first analysis unit is used for carrying out data analysis on the media asset searching data and the media asset playing data and screening out a hot searching video and a hot playing video;
and the second analysis unit is used for analyzing the user behavior operation according to the hot search video and the hot broadcast video and extracting effective data in the media asset content access data.
Specifically, the second analysis unit is configured to:
according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether to access a video play page from the collection list, whether to access a play page through an accurate search, or whether to access a play page through a recommendation module.
Further, the third processing unit 303 is specifically configured to:
in a first preset time range, if the video search frequency of the media assets to be promoted exceeds a preset search critical value, determining the media assets to be promoted to be hotspot media assets;
in a second preset time range, if the video playing frequency of the media assets to be promoted exceeds a preset playing critical value, determining the media assets to be promoted to be hotspot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
The media asset content promotion device comprises a processor and a memory, wherein the first processing unit, the second processing unit, the third processing unit, the fourth processing unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, the image quality and the tone quality of the hot video are improved by adjusting the kernel parameters on the premise of minimizing the resource cost, the high-frequency watching requirement of a user is met to the maximum extent, and the user experience is improved.
The embodiment of the application provides a storage medium, wherein a program is stored on the storage medium, and when the program is executed by a processor, the method for promoting the content of the media assets is realized.
The embodiment of the application provides a processor, wherein the processor is used for running a program, and the method for promoting the media asset content is executed when the program runs.
An embodiment of the present application provides an electronic device, as shown in fig. 4, the electronic device 40 includes at least one processor 401, and at least one memory 402 and a bus 403 connected to the processor; the processor 401 and the memory 402 complete communication with each other through the bus 403; the processor 401 is configured to call the program instructions in the memory 402 to execute the above-mentioned media asset content promotion method.
The electronic device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application also provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device:
receiving media asset content access data of media assets to be promoted, which is reported by mobile terminal equipment, wherein the media asset content access data comprises: media asset searching data, media asset playing data and user behavior operation;
performing data analysis on the media asset content access data, and extracting effective data in the media asset content access data;
determining whether the media assets to be promoted are hotspot media assets based on a preset rule strategy, wherein the preset rule strategy comprises the following steps: the method comprises the steps of searching the video, clicking and playing the video, determining the critical value of the effective watching duration of the video, and the weighted values of the searched video, the clicked and played video and the effective watching duration of the video;
and if the to-be-promoted media asset is the hot spot media asset, triggering a media asset content promotion program to send the hot spot media asset to a video production system so as to promote the image quality and the tone quality of the hot spot media asset.
Further, the performing data analysis on the media asset content access data to extract valid data in the media asset content access data includes:
performing data analysis on the media asset searching data and the media asset playing data, and screening out a hot searching video and a hot playing video;
and analyzing the user behavior operation according to the hot search video and the hot broadcast video, and extracting effective data in the media asset content access data.
Specifically, according to the hot-search video and the hot-play video, analyzing the user behavior operation includes:
according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether from a video play page entered from the collection list, whether by an accurate search, or whether by a recommendation module.
Further, the determining whether the to-be-promoted media asset is a hotspot media asset based on a preset rule strategy includes:
in a first preset time range, if the video search frequency of the media assets to be promoted exceeds a preset search critical value, determining the media assets to be promoted to be hotspot media assets;
in a second preset time range, if the video playing frequency of the media assets to be promoted exceeds a preset playing critical value, determining the media assets to be promoted to be hotspot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
The present application is described in terms of flowcharts and/or block diagrams of methods, apparatus (systems), computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a device includes one or more processors (CPUs), memory, and a bus. The device may also include input/output interfaces, network interfaces, and the like.
The memory may include volatile memory in a computer readable medium, random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip. The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A method for promoting media asset content is characterized by comprising the following steps:
receiving media asset content access data of media assets to be promoted, which are reported by a plurality of mobile terminal devices, wherein the media asset content access data comprise: media asset searching data, media asset playing data and user behavior operation;
performing big data analysis on the media asset content access data, and extracting effective data in the media asset content access data;
determining whether the media assets to be promoted are hotspot media assets based on a preset rule strategy, wherein the preset rule strategy comprises the following steps: the method comprises the steps of searching the video, clicking and playing the video, determining the critical value of the effective watching duration of the video, and the weighted values of the searched video, the clicked and played video and the effective watching duration of the video;
and if the to-be-promoted media asset is the hot spot media asset, triggering a media asset content promotion program to send the hot spot media asset to a video production system so as to promote the image quality and the tone quality of the hot spot media asset.
2. The method of claim 1, wherein the performing data analysis on the media asset content access data to extract valid data in the media asset content access data comprises:
performing data analysis on the media asset searching data and the media asset playing data, and screening out a hot searching video and a hot playing video;
and analyzing the user behavior operation according to the hot search video and the hot broadcast video, and extracting effective data in the media asset content access data.
3. The method of claim 2, wherein analyzing the user behavior operation according to the hot-search video and the hot-play video comprises:
according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether from a video play page entered from the collection list, whether by an accurate search, or whether by a recommendation module.
4. The method of claim 1, wherein the determining whether the asset to be promoted is a hotspot asset based on a preset rule policy comprises:
in a first preset time range, if the video search times of the media assets to be promoted exceed a preset search critical value, determining the media assets to be promoted to be hot spot media assets;
in a second preset time range, if the video playing frequency of the media assets to be promoted exceeds a preset playing critical value, determining the media assets to be promoted to be hotspot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
5. A device for promoting content of media assets, comprising:
the first processing unit is configured to receive media asset content access data of media assets to be promoted, where the media asset content access data includes: media asset searching data, media asset playing data and user behavior operation;
the second processing unit is used for carrying out big data analysis on the media asset content access data and extracting effective data in the media asset content access data;
a third processing unit, configured to determine whether the to-be-promoted asset is a hotspot asset based on a preset rule policy, where the preset rule policy includes: the method comprises the steps of searching the video, clicking and playing the video, determining the critical value of the effective watching duration of the video, and the weighted values of the searched video, the clicked and played video and the effective watching duration of the video;
and the fourth processing unit is used for triggering a media asset content promotion program to send the hotspot media assets to a video production system if the media assets to be promoted are hotspot media assets so as to promote the image quality and the sound quality of the hotspot media assets.
6. The apparatus of claim 5, wherein the second processing unit comprises:
the first analysis unit is used for carrying out data analysis on the media asset searching data and the media asset playing data and screening out a hot searching video and a hot playing video;
and the second analysis unit is used for analyzing the user behavior operation according to the hot search video and the hot broadcast video and extracting effective data in the media asset content access data.
7. The apparatus of claim 6, wherein the second analysis unit is configured to:
according to the hot search video and the hot broadcast video, determining the staying and playing time of the video and a path for entering a playing page according to the user behavior operation, wherein the path for entering the playing page comprises the following steps: whether from a video play page entered from the collection list, whether by an accurate search, or whether by a recommendation module.
8. The apparatus according to claim 5, wherein the third processing unit is specifically configured to:
in a first preset time range, if the video search frequency of the media assets to be promoted exceeds a preset search critical value, determining the media assets to be promoted to be hotspot media assets;
in a second preset time range, if the video playing frequency of the media assets to be promoted exceeds a preset playing critical value, determining the media assets to be promoted to be hotspot media assets;
and in a third preset time range, if the effective video watching time length of the medium resource to be promoted exceeds a preset effective watching time length critical value, determining that the medium resource to be promoted is a hotspot medium resource.
9. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device on which the storage medium is located is controlled to execute the media asset content promotion method according to any one of claims 1 to 4.
10. An electronic device comprising at least one processor, and at least one memory, bus connected to the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to call program instructions in the memory to perform the media asset content promotion method of any one of claims 1 to 4.
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