CN113312544A

CN113312544A - Information processing method and device and electronic equipment

Info

Publication number: CN113312544A
Application number: CN202010872849.3A
Authority: CN
Inventors: 汪哲; 董荻; 田晓雪; 罗景; 徐铁松; 赵钦才; 吴凌霄
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2020-08-26
Filing date: 2020-08-26
Publication date: 2021-08-27

Abstract

The embodiment of the application discloses an information processing method, an information processing device and electronic equipment, wherein the method comprises the following steps: determining a commodity object associated with a content publishing behavior of a user, wherein the commodity object is a commodity object associated with the user and in a target transaction state; determining a score obtained by the content publishing behavior according to the transaction attribute information associated with the commodity object; and determining the accumulated score of the user by accumulating the scores obtained by the content publishing behaviors. Through the embodiment of the application, the power of the user for releasing the content is effectively excited, and the quality of the released content is improved.

Description

Information processing method and device and electronic equipment

Technical Field

The present application relates to the field of information processing technologies, and in particular, to an information processing method and apparatus, and an electronic device.

Background

UGC refers to the creation of content by a user, which is a way for a user to use the internet. With the development of internet applications, the interaction of network users is embodied. Not only the network content viewer but also the network content creator can publish their original content or provide it to other users through the content publishing platform. For example, some social networks, video sharing platforms, web forums, and the like provide a content posting place for users. In addition, in the commodity object information service system, functions such as "community" and the like, for example, "buyer show" and the like, can be provided for the user, so that the user can not only trade commodities through the commodity object information service system, but also can release the experience of the user in the use process of the commodities.

However, many UGC-type products may suffer from the problem that the user is not able to publish or repurpose content (which may occur if the user publishes content that is completely outside the product expectations). Therefore, how to more effectively stimulate the motivation of users to distribute contents and improve the quality of the distributed contents becomes a technical problem to be solved by those skilled in the art.

Disclosure of Invention

The application provides an information processing method, an information processing device and electronic equipment, which effectively stimulate the motivation of users to publish contents and improve the quality of the published contents.

The application provides the following scheme:

an information processing method comprising:

determining a commodity object associated with a content publishing behavior of a user, wherein the commodity object is a commodity object associated with the user and in a target transaction state;

determining a score obtained by the content publishing behavior according to the transaction attribute information associated with the commodity object;

and determining the accumulated score of the user by accumulating the scores obtained by the content publishing behaviors.

An information processing method comprising:

when a content publishing request of a user is received, providing candidate commodity object information according to a commodity object which is associated with the user and is in a target transaction state;

and submitting the content to be issued and the selected commodity object to a server, so that the server determines the score obtained by the content issuing behavior according to the transaction attribute information associated with the commodity object, and determines the accumulated score of the user by accumulating the scores obtained by the content issuing behavior.

An information display method, comprising:

receiving a request for displaying a target page;

acquiring published content information associated with a plurality of publisher users and accumulated score information of the publisher users, wherein the accumulated score is determined in an accumulated manner according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

and displaying the published content information and the associated cumulative score information of the publisher users in the target page.

An information display method, comprising:

receiving a request for displaying a personal homepage of a content publisher user;

acquiring published content information associated with the content publisher user and accumulated score information of the content publisher user, wherein the accumulated score is determined in an accumulated manner according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

and displaying the published content information and the accumulated score information of the associated publisher users in the personal homepage.

An information processing apparatus comprising:

the system comprises a commodity object determining unit, a content issuing unit and a content issuing unit, wherein the commodity object determining unit is used for determining a commodity object associated with a content issuing behavior of a user, and the commodity object is a commodity object associated with the user and in a target transaction state;

the issuing behavior score determining unit is used for determining the score obtained by the content issuing behavior according to the transaction attribute information associated with the commodity object;

and the accumulated score determining unit is used for accumulating the scores obtained by the content issuing behaviors to determine the accumulated score of the user.

An information processing apparatus comprising:

the commodity object providing unit is used for providing candidate commodity object information according to the commodity object which is associated with the user and is in the target transaction state when receiving a content publishing request of the user;

and the information submitting unit is used for submitting the content to be issued and the selected commodity object information to a server, so that the server determines the score obtained by the content issuing behavior according to the transaction attribute information associated with the commodity object, and determines the accumulated score of the user by accumulating the scores obtained by the content issuing behavior.

An information presentation device comprising:

the first request receiving unit is used for receiving a request for displaying a target page;

the system comprises a first content acquisition unit, a second content acquisition unit and a third content acquisition unit, wherein the first content acquisition unit is used for acquiring published content information associated with a plurality of publisher users and cumulative score information of the publisher users, the cumulative score is determined according to transaction attribute information of a commodity object associated with the published content in a cumulative mode, and the commodity object is a commodity object associated with the user and in a target transaction state;

and the first display unit is used for displaying the published content information and the associated cumulative score information of the publisher user in the target page.

An information presentation device comprising:

a second request receiving unit for receiving a request for displaying a personal homepage of a content publisher user;

a second content obtaining unit, configured to obtain published content information associated with the content publisher user and cumulative score information of the content publisher user, where the cumulative score is determined cumulatively according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

and the second display unit is used for displaying the published content information and the associated cumulative score information of the publisher user in the personal homepage.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

according to the method and the device, the score can be accumulated for the user according to the transaction attribute information of the commodity object in the target transaction state related to the content publishing behavior of the user, and the score can be used as the power for the user to publish the content. In addition, the user can be stimulated to release more contents related to the commodity object actually in a certain transaction state, so that the released contents of the user are more in line with the expectation of the platform, and the quality of the released contents is improved.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

3-1 through 3-4 are schematic diagrams of content distribution flow interfaces provided by embodiments of the present application;

4-1, 4-2 are schematic diagrams of content presentation interfaces provided by embodiments of the present application;

FIG. 5 is a flow chart of a second method provided by embodiments of the present application;

FIG. 6 is a flow chart of a third method provided by embodiments of the present application;

FIG. 7 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 8 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 11 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

fig. 12 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the application, in order to stimulate the motivation of the user to publish the content, a certain score can be accumulated according to the content publishing behavior of the user, and the score is used as a mental incentive for publishing the content. Specifically, when the point value is accumulated, the point value may be determined according to a transaction attribute (for example, a price attribute) of a commodity object in a target transaction state (for example, a receipt is confirmed, a return is made within a certain number of days after the receipt is confirmed, or the like) associated with the time when the user issues the content. In other words, the point value can be obtained only if the content issued by the user is associated with the commodity object in the target trading state, and the obtained point value is related to the trading attribute of the commodity object. Therefore, the user can be stimulated to release more contents related to the commodity object actually in the target transaction state, so that the released contents of the user are more in line with the expectation of the platform, and the quality of the released contents is improved.

Therefore, in the embodiment of the application, the score can be accumulated for the user according to the transaction attribute information of the commodity object in the target transaction state associated when the user publishes the content, and in addition to motivating the user to publish the content, in the aspect of improving the quality of the published content, compared with the mode in the prior art that the user is accumulated with the value according to the number of published contents, the number of obtained comments, the number of forwarded contents, the number of people concerned and the like, the quality of the published content can be improved more favorably because the user can make more clear which kind of content meets the platform expectation.

In addition, in the method for accumulating user points provided in the embodiment of the present application, since the commodity objects in the target trading state associated with the user and the trading attributes thereof are related to each other, if the point accumulated by one user is high, it means that the user not only issues a lot of contents, but also has a lot of commodity objects in which trading behaviors occur, or is related to a lot of commodity objects with relatively high trading attributes such as prices. Such users may be more experienced in selecting the commodity objects and the like, and may purchase the high-quality commodity objects more easily, so that the users may have a higher speaking right in evaluating the commodity objects and the like, and accordingly, the distributed contents may have a higher reference value. Based on this, the user score system provided by the embodiment of the application has more practical value. For example, the total cumulative score of the user may be divided into scores corresponding to the categories according to the categories to which the commodity objects associated with the content published by the user belong, so that if the cumulative score of a certain user in a certain category is higher, it is proved that the content published by the user in the category has a higher reference value. When the content published by the user under the category is provided for the browser user, the content published by the user with higher accumulated value under the category can be recommended to the browser user more, and the like.

From the perspective of system architecture, the embodiments of the present application may implement the functions provided by the embodiments of the present application in a community, a forum, a social network, and other systems associated with a commodity object information service system. The community, forum, social network and other systems may be independent systems, or may exist in the form of modules in the commodity object information service system. Specifically, as shown in fig. 1, the system can be divided into a client and a server, where the client mainly includes a first client corresponding to a publisher user and a second client corresponding to a viewer user. The publisher user can obtain a content publishing entry through pages such as a home page and the like provided by the first client, and edit, select and the like the content to be published; the viewer user may browse the published content through the second client. The server is mainly used for accumulating the value for the user according to the content issued by the user and the information such as the transaction attribute of the associated commodity object, and storing the value. In providing specific published content to a second client associated with a viewer user, a cumulative score for the associated publisher user may be provided.

The following describes in detail specific implementations provided in embodiments of the present application.

Example one

First, in the first embodiment, from the perspective of the server, an information processing method is provided, and referring to fig. 2, the method may specifically include:

s201: determining a commodity object associated with a content publishing behavior of a user, wherein the commodity object is a commodity object associated with the user and in a target transaction state;

in specific implementation, an operation option for content distribution can be provided through pages such as a home page of the client or a home page of a related function module of the client. For example, a module that can implement a specific community function in a client of a commodity object information service system, and a home page that a user clicks the module can be as shown in fig. 3-1, where 31 is an operation option for content distribution. Of course, when the method is implemented specifically, other implementation forms are possible, and this is not listed here.

In the embodiment of the present application, when a user posts content through a client (specifically, the content posted in a social network may be associated with a specific commodity object information system), selectable commodity object information may be provided, where the selectable commodity object may be obtained according to information such as a historical trading order of the user. For example, after the "publish" button in FIG. 3-1 is clicked, an interface as shown in FIG. 3-2 may be presented, in which information of the merchandise object associated with the current user in the target transaction state may be presented. The information of the candidate commodity object can be specifically displayed in a list form, wherein each list item mainly displays information such as a picture of the commodity object, transaction attributes such as price and the like. Therefore, the user can know the point value added to the specific issued content when the specific issued content is associated with the specific commodity object.

The target transaction state may be determined by the state of the associated transaction order, and may be various, for example, the target transaction state may include that payment is completed and the receiving state is confirmed, or that goods return is performed within a certain number of days after the confirmation of the receiving is completed, and the like. That is, in the embodiment of the present application, when the user posts specific social network content through the related social network, the user may post the content related to the commodity object whose receipt is actually confirmed, or post the related content to the commodity object whose return is performed. For example, after a user receives a commodity object and tries for several days, the user finds that a serious quality problem exists, and then applies for return of goods, and in this case, the user may be allowed to publish content related to the commodity object, for example, share the actual use experience of the commodity object, although the content may be a negative evaluation, the content also has a certain reference value for other users.

In particular implementation, the candidate merchandise object specifically shown may be a merchandise object purchased by the user in the current merchandise object information service system (for the sake of distinction, the system is referred to as a). In addition, there may be some other merchandise object information service systems associated with the current system A, for example, B, C, etc., and the user may also have some records of transactions in such an association system B, C and may wish to publish their related content through the current system. Therefore, in specific implementation, an operation option for acquiring information of the commodity object purchased in the association system may be provided in the interface, and if the user needs to publish content associated with the commodity object purchased in the association system, the information of the commodity object purchased in the association system may be acquired through the operation option. After receiving the request, the client can submit the request to the server, the server initiates the request to an interface of the association system so as to synchronize information such as historical transaction records of the user in the current system, provide information such as commodity object pictures and price attributes in the historical transaction records to the client, and the client displays the information in a front-end page for the user to select.

In particular implementation, in order to improve the diversity of the commodity objects related to the content published by the user, and avoid that the same user publishes the content for the same commodity object for multiple times as much as possible, a specific score rule may be determined as: if the content associated with a certain commodity object is published in the past, when the content associated with the commodity object is published again, the corresponding score is not obtained any more. In this case, in the process of providing the selectable commodity object information, the commodity object which has published the related content may also be marked, for example, as in the interface shown in fig. 3-2, a "sunned" mark may be added to the list item in which the commodity 7 is located. Therefore, the user can more intuitively know which commodity objects have published the related contents and which have not published the related contents, so that the user can conveniently select the commodity objects.

After the selection of the commodity object is completed, the client can also access folders such as an album of the terminal equipment under the condition of obtaining the permission of the user, acquire related information such as photos or videos from the folders, and display the information to the user so as to facilitate the selection. For example, as shown in fig. 3-3, a specific picture or video, etc. may be selected therefrom as the content to be distributed. Or, corresponding shooting options can be provided, and the user can shoot the photo or the video as the content to be released. In addition, the content to be published may include text content in addition to the content such as a photo, a video, and the like, and thus, as shown in fig. 3 to 4, an interface for editing the text content may be provided, and the text content and a previously selected or photographed picture, a video, and the like may be used as the content to be published.

After the selection of the commodity object is completed and the content to be published is determined, the selected commodity object may be submitted to the server as commodity object information (e.g., ID, etc.) associated with the content to be published. Therefore, the server can determine the current content publishing behavior and the associated commodity object information.

S202: determining a score obtained by the content publishing behavior according to the transaction attribute information associated with the commodity object;

after the commodity object associated with the content publishing behavior is determined, the score obtained by the content publishing behavior can be determined according to the transaction attribute information associated with the commodity object. The transaction attribute information associated with the specific commodity object may be various. For example, in one case, the specific reference may be a price attribute of the commodity object. Specifically, the current price of the merchandise object may be present, or some variation may occur frequently due to the price attribute of the merchandise object, for example, the price of the merchandise object may be lower than the usual price during the time the merchandise object participates in the promotion event, and so on. For the current content publishing behavior, since the associated commodity object is a commodity object purchased by the user at a past time, and the price at the time may be different from the current price, in an alternative embodiment, the score obtained by the specific content publishing behavior may be determined according to price information actually paid for the commodity object in the transaction record associated with the user. If the commodity object associated with the content publishing behavior appears in the historical transaction record of the user for multiple times, the price information corresponding to the commodity object in the multiple transaction records can be added to serve as the score obtained by the content publishing behavior.

In addition, the specific transaction attribute information may further include whether to make a purchase again or not. For example, if a user often purchases a commodity object, the content it publishes about the commodity object may have a higher reference value. For this reason, the value obtained by the content distribution behavior may be determined after weighting the price attribute of the commodity object according to the number of repurchase and the like.

In addition, in addition to the score obtained by the specific content publishing behavior may be determined according to the transaction attribute information of the commodity object, the specifically obtained score may also be influenced according to the quality of the specifically published content. The quality of the specific published content may be measured by various information, for example, the quality of the published content may include the quality of the published picture, the video, and the like, or the association degree between the published text and the corresponding commodity object, and the like. In specific implementation, the quality of the published picture or video can be analyzed through technologies such as visual Intelligence (AI). Alternatively, the issued text may be semantically recognized by a technique such as NLP (Natural Language Processing), and the degree of association between the specific text and the corresponding product object may be determined.

S203: and determining the accumulated score of the user by accumulating the scores obtained by the content publishing behaviors.

After the score corresponding to the content publishing behavior is determined, the specific scores can be accumulated to determine the accumulated score of the user. The score can be displayed to a browser user of the specific published content by the user, so that the browser user can know the score of the publisher user of the content, and therefore rough judgment can be made on the reference value of the current content. Alternatively, when the published contents are collectively displayed in the user's homepage, the cumulative score information may be displayed so that the user knows the current cumulative score information of the user, and so on.

In specific implementation, after a user completes content release, a commodity object corresponding to a trading behavior associated with the user can be obtained, if the content released by the user includes content associated with the commodity object, a new score obtained by the trading behavior can be determined according to price attribute information of the commodity object in the trading behavior, and the accumulated score of the user is updated by using the new score. For example, if a user has previously published content about a commodity object a, and the user subsequently purchases the commodity object a again, the purchasing behavior may also be to accumulate a corresponding score for the user.

In addition, if the content that the user has published is deleted (specifically, the content may include a plurality of situations such as user active deletion, failure of content security audit, operation deletion of inappropriate content, and the like), it may be further determined whether the commodity object associated with the deleted content is associated with other published content, and if not, the cumulative score of the user may be reduced. That is, if a content that a certain user has posted is deleted and the user has no other posted content under this commodity object, the score thereof may be reduced. The reduced score may be transaction attribute information corresponding to the current commodity object. And, if there are multiple records of transactions for the item object associated with the deleted content, the reduced cumulative score may be: and the sum of the transaction attribute information associated with the commodity object associated with the deleted content in the plurality of transaction records.

The specific accumulated user score may be stored at the server, and the score may be provided to the viewer user of the specific content. That is, the cumulative score information may be provided when the content published by the user is provided to a viewer-user client. For example, when a user of a browser accesses a community home page through a client, the server may provide, to the user, content already published by other users and cumulative score information corresponding to a publisher user of the content. For example, the contents published by a plurality of users are displayed in the form of a list or a card in the community homepage, wherein information such as head images and nicknames of the publisher users can also be displayed, and in the embodiment of the present application, cumulative score information of the publisher users can also be displayed. Since the cumulative score is related to the price attribute of the commodity object related to the content published by the publisher user, the experience and other conditions of the publisher user can be reflected, and therefore, the browser user can roughly judge the reference value of the published content according to the cumulative score information of the publisher user. For example, if the cumulative score of a user is high, the user's published content may be heavily referenced, and so on.

When the content published by other users is provided for the browser user, the content related to the commodity object category interested by the browser user can be provided for the browser user according to the preference information of the browser user. For example, if a user is interested in a mother-infant commodity object, the user may focus on providing the content associated with the mother-infant commodity object. Alternatively, the user may also be provided with search options, which may initiate a search for categories of interest. For example, a user entering the keyword "sports shoes" may be presented with content related to the merchandise object of the sports shoes.

In addition, when the accumulated score of the user is calculated, the accumulated scores corresponding to the user under various different categories can be respectively counted according to different categories to which the commodity object associated with the issued content belongs. In this way, when the user is provided with the user release content related to a certain category, the respective release content may also be sorted according to the accumulated score of the publisher user under the category, or only the user release content with the accumulated score under the category higher than a certain threshold value may be provided, and so on. Therefore, when browsing the specific user published content, the reference value of the specific content can be better judged by the browser user.

Besides the aggregate presentation of the published contents of a plurality of users in the pages of the home page class, the pages of the personal home page class of the users can be provided, and the personal home page is mainly used for the aggregate presentation of the published contents of a specific user. For this case, the server may provide the cumulative score information when receiving a request for presentation of the user's homepage. For example, as shown in FIG. 4-1, which is a schematic diagram of a user's personal home page, cumulative score information for the user may be presented at 41. In addition, in the concrete implementation, the information of the number of the commodity objects related to the content issued by the user can be displayed. For example, as shown at 41 in FIG. 4-1, the number of "sunned" merchandise objects may be revealed, and so on.

In addition, since the accumulated scores of the user under a plurality of different categories can be determined according to different categories to which the commodity objects belong, when a request for displaying the personal homepage of the user is received, the total accumulated score of the user and the accumulated scores under the plurality of different categories can be provided, so that the published contents of the user are respectively displayed in the personal homepage in an aggregated manner according to the categories, and corresponding accumulated scores are provided respectively. Therefore, a plurality of label options can be provided in the personal homepage and respectively correspond to different categories, and published contents corresponding to the categories can be respectively displayed in a mode of switching the label options. In the embodiment of the application, after the tab page corresponding to a category is switched to, the accumulated score obtained by the user under the category can be displayed. In an alternative embodiment, information on the number of commodity objects associated with the content published under the category may also be provided, and so on. For example, if a user obtains 1340 scores under the category "light luxury" and publishes content about 5 commodity objects, the accumulated scores under the category and the related commodity object number information may be displayed when the published content under the category is displayed, as shown in fig. 4-2, and so on.

Specifically, when the user personal homepage is displayed, the user personal homepage of the publisher user can be displayed, so that the publisher user can know the accumulated score condition through the personal homepage of the publisher user. In addition, the browser user may also be presented with a publisher user's personal home page. For example. When a certain browser user browses contents published by a plurality of publisher users on a home page, the content published by a certain publisher user is interested, and at the moment, the browser user can enter a personal home page of the publisher user to browse in a mode of clicking the head portrait of the publisher user displayed at the content and the like, and the like. In each of the above different cases, the cumulative scores obtained by the publisher user may be displayed in the personal homepage of the publisher user, or the cumulative scores obtained by the publisher user in a plurality of categories, respectively, may be displayed, and so on.

In addition, in practical applications, the score accumulated for a specific user may also be passed through to other third-party platforms, for example, a third-party social network type platform, a third-party short video publishing platform, a third-party live broadcasting platform, and the like. During specific implementation, the identification of the same person in different platforms can be realized through the modes of account number communication and the like of the user among different platforms. Therefore, when a user accesses the third-party platform, the score accumulated by the user in the system associated with the embodiment of the application can be provided for the third-party platform, so that the user in the third-party platform can also know the accumulated score condition of the user.

In summary, according to the embodiment of the present application, the score can be accumulated for the user according to the transaction attribute information of the commodity object in the target transaction state associated with the content publishing behavior of the user, and the score can become the motivation for the user to publish the content. In addition, the user can be stimulated to release more contents related to the commodity object actually in a certain transaction state, so that the released contents of the user are more in line with the expectation of the platform, and the quality of the released contents is improved.

Example two

The second embodiment corresponds to the first embodiment, and provides an information processing method from the perspective of a publisher user client, and referring to fig. 5, the method may specifically include:

s501: when a content publishing request of a user is received, providing candidate commodity objects according to the commodity objects which are associated with the user and are in a target transaction state;

s502: and submitting the content to be issued and the selected commodity object to a server, so that the server determines the score obtained by the content issuing behavior according to the transaction attribute information associated with the commodity object, and determines the accumulated score of the user by accumulating the scores obtained by the content issuing behavior.

EXAMPLE III

The third embodiment also corresponds to the first embodiment, and provides an information presentation method from the perspective of the user client of the browser, with reference to fig. 6, where the method specifically includes:

s601: receiving a request for displaying a target page;

s602: acquiring published content information associated with a plurality of publisher users and accumulated score information of the publisher users, wherein the accumulated score is determined in an accumulated manner according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

s603: and displaying the published content information and the associated cumulative score information of the publisher users in the target page.

During specific implementation, an operation option for searching the published content according to the associated commodity object category can be provided; after receiving a search request for a target category through the operation options, published content information associated with the target category and accumulated score information of associated publisher users under the target category can be obtained and displayed.

Example four

The fourth embodiment is also corresponding to the embodiment, and provides an information presentation method from the perspective of a browser user client or a publisher user client, with reference to fig. 7, where the method may specifically include:

s701: receiving a request for displaying a personal homepage of a content publisher user;

s702: acquiring published content information associated with the content publisher user and accumulated score information of the content publisher user, wherein the accumulated score is determined in an accumulated manner according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

s703: and displaying the published content information and the accumulated score information of the associated publisher users in the personal homepage.

In specific implementation, the personal homepage page may include a plurality of tag options, which respectively correspond to a plurality of different commodity object categories; at this time, the accumulated score information of the content publisher user under multiple categories may also be acquired, and the accumulated score information under the target category may be displayed in a tab page corresponding to the target category.

For the parts that are not described in detail in the second to fourth embodiments, reference may be made to the description in the first embodiment, which is not described herein again.

It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).

Corresponding to the first embodiment, an embodiment of the present application further provides an information processing apparatus, and referring to fig. 8, the apparatus may include:

a commodity object determining unit 801, configured to determine a commodity object associated with a content publishing behavior of a user, where the commodity object is a commodity object associated with the user and in a target transaction state;

a publishing behavior score determining unit 802, configured to determine, according to the transaction attribute information associated with the commodity object, a score obtained by the content publishing behavior;

a cumulative score determining unit 803, configured to determine a cumulative score of the user by accumulating the scores obtained by the content publishing behavior.

Wherein the transaction attribute information associated with the commodity object includes: price attribute information associated with the item object.

Specifically, the price attribute information associated with the commodity object includes: price information actually paid for the commodity object in the transaction record associated with the user.

In a specific implementation, the apparatus may further include:

the transaction behavior information acquisition unit is used for acquiring the commodity object corresponding to the transaction behavior associated with the user;

the trading behavior score determining unit is used for determining a newly-added score obtained by the trading behavior according to the price attribute information of the commodity object in the trading behavior if the content issued by the user comprises the content related to the commodity object;

and the accumulated score updating unit is used for updating the accumulated score of the user by using the newly added score.

In addition, the apparatus may further include:

a judging unit configured to judge whether or not a commodity object associated with the deleted content is associated with another published content if the content published by the user is deleted;

and the accumulated score reduction processing unit is used for reducing the accumulated score of the user if the accumulated score does not exist.

Wherein if there are multiple transaction records for a commodity object associated with the deleted content, the reduced cumulative score is: and the sum of transaction attribute information of prices actually paid for the commodity object associated with the deleted content in the transaction records.

In addition, the apparatus may further include:

the system comprises a first cumulative score information providing unit, a second cumulative score information providing unit and a publisher user client side, wherein the first cumulative score information providing unit is used for providing the cumulative score information when the published content of the publisher user is provided for the browser user client side.

Further, the method may further include:

the category score determining unit is used for determining accumulated scores of the user under a plurality of different categories according to different categories to which the commodity objects belong;

and the category score providing unit is used for providing accumulated score information of the publisher user in the target category when the published content related to the commodity object of the target category is provided for the browser user client.

The apparatus may further include:

a second cumulative score information providing unit for providing the cumulative score information when receiving a request for displaying the personal homepage of the user; the personal homepage is used for performing aggregate display on published contents of the user.

The category accumulated score determining unit is used for determining accumulated scores of the user under a plurality of different categories according to different categories to which the commodity objects belong;

the second cumulative score information providing unit may be specifically configured to:

and when a request for displaying the personal homepage of the user is received, providing the total accumulated score of the user and the accumulated scores under the different categories so as to respectively perform aggregate display on published contents of the user according to the categories in the personal homepage and respectively provide corresponding accumulated scores.

Corresponding to the second embodiment, an embodiment of the present application further provides an information processing apparatus, and referring to fig. 9, the apparatus may specifically include:

a commodity object providing unit 901, configured to provide candidate commodity object information according to a commodity object associated with a user and in a target transaction state when receiving a content publishing request of the user;

an information submitting unit 902, configured to submit the content to be published and the selected commodity object information to a server, so that the server determines, according to the transaction attribute information associated with the commodity object, a score obtained by the content publishing behavior, and determines, by accumulating the scores obtained by the content publishing behavior, an accumulated score of the user.

Corresponding to the three phases of the embodiment, the embodiment of the present application further provides an information displaying apparatus, referring to fig. 10, the apparatus may include:

a first request receiving unit 1001, configured to receive a request for displaying a target page;

a first content obtaining unit 1002, configured to obtain published content information associated with multiple publisher users and cumulative score information of the publisher users, where the cumulative score is determined cumulatively according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

a first presentation unit 1003, configured to present, in the target page, the published content information and the cumulative score information of the associated publisher user.

In a specific implementation, the apparatus may further include:

an operation option providing unit, configured to provide an operation option for searching the published content according to the associated commodity object category;

and the search result providing unit is used for acquiring published content information related to the target category and accumulated score information of the related publisher users under the target category and displaying the published content information and the accumulated score information after receiving a search request aiming at the target category through the operation options.

Corresponding to the fourth embodiment, the embodiment of the present application further provides an information displaying apparatus, and referring to fig. 11, the apparatus may include:

a second request receiving unit 1101 for receiving a request for presentation of a private homepage page of the content publisher user;

a second content obtaining unit 1102, configured to obtain published content information associated with the content publisher user and cumulative score information of the content publisher user, where the cumulative score is determined cumulatively according to transaction attribute information of a commodity object associated with the published content, and the commodity object is a commodity object associated with the user and in a target transaction state;

a second displaying unit 1103, configured to display, in the homepage, the published content information and the cumulative score information of the associated publisher users.

The personal homepage page comprises a plurality of tag options which respectively correspond to a plurality of different commodity object categories; at this time, the apparatus may further include:

the category score acquisition unit is used for acquiring accumulated score information of the content publisher user under a plurality of categories;

and the category display unit is used for displaying the accumulated score information under the target category in the label page corresponding to the target category.

In addition, the present application also provides a computer-readable storage medium, on which a computer program is stored, where the computer program is characterized in that, when being executed by a processor, the computer program implements the steps of the method in any one of the foregoing method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

Where fig. 12 exemplarily illustrates an architecture of an electronic device, for example, the device 1200 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and the like.

Referring to fig. 12, device 1200 may include one or more of the following components: processing component 1202, memory 1204, power component 1206, multimedia component 1208, audio component 1210, input/output (I/O) interface 1212, sensor component 1214, and communications component 1216.

The processing component 1202 generally controls overall operation of the device 1200, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1202 may include one or more processors 1220 to execute instructions to perform all or a portion of the steps of the methods provided by the disclosed subject matter. Further, the processing component 1202 can include one or more modules that facilitate interaction between the processing component 1202 and other components. For example, the processing component 1202 can include a multimedia module to facilitate interaction between the multimedia component 1208 and the processing component 1202.

The memory 1204 is configured to store various types of data to support operation at the device 1200. Examples of such data include instructions for any application or method operating on device 1200, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1204 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

A power supply component 1206 provides power to the various components of the device 1200. Power components 1206 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for device 1200.

The multimedia component 1208 includes a screen that provides an output interface between the device 1200 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1208 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 1200 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

Audio component 1210 is configured to output and/or input audio signals. For example, audio assembly 1210 includes a Microphone (MIC) configured to receive external audio signals when device 1200 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1204 or transmitted via the communication component 1216. In some embodiments, audio assembly 1210 further includes a speaker for outputting audio signals.

The I/O interface 1212 provides an interface between the processing component 1202 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 1214 includes one or more sensors for providing various aspects of state assessment for the device 1200. For example, the sensor assembly 1214 may detect an open/closed state of the device 1200, the relative positioning of the components, such as a display and keypad of the device 1200, the sensor assembly 1214 may also detect a change in the position of the device 1200 or a component of the device 1200, the presence or absence of user contact with the device 1200, orientation or acceleration/deceleration of the device 1200, and a change in the temperature of the device 1200. The sensor assembly 1214 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 1214 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1214 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communications component 1216 is configured to facilitate communications between device 1200 and other devices in a wired or wireless manner. The device 1200 may access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G/LTE, 5G, etc. In an exemplary embodiment, the communication component 1216 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 1216 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 1200 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as memory 1204 comprising instructions, executable by processor 1220 of device 1200 to perform the methods provided by the present disclosure is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The information processing method, the information processing apparatus, and the electronic device provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. An information processing method characterized by comprising:

2. The method of claim 1,

the transaction attribute information associated with the commodity object includes: price attribute information associated with the item object.

3. The method of claim 2,

the price attribute information associated with the commodity object includes: price information actually paid for the commodity object in the transaction record associated with the user.

4. The method of claim 1, further comprising:

acquiring a commodity object corresponding to the user-associated transaction behavior;

if the content released by the user comprises the content related to the commodity object, determining a newly added value obtained by the trading behavior according to the price attribute information of the commodity object in the trading behavior;

and updating the accumulated value of the user by using the newly added value.

5. The method of claim 1, further comprising:

if the published content of the user is deleted, judging whether the commodity object associated with the deleted content is associated with other published content;

if not, decreasing the user's cumulative score.

6. The method of claim 5,

if there are multiple records of the transaction for the merchandise object associated with the deleted content, the cumulative score that is decremented is: and the sum of the transaction attribute information of the commodity object associated with the deleted content in the transaction records.

7. The method of claim 1, further comprising:

providing the cumulative score information when the published content of the publisher user is provided to the viewer user client.

8. The method of claim 1, further comprising:

determining accumulated scores of the user under a plurality of different categories according to different categories to which the commodity objects belong;

and when the published content related to the commodity object of the target category is provided for the browser user client, providing the cumulative score information of the publisher user under the target category.

9. The method of claim 1, further comprising:

providing the accumulated score information when a request for displaying the personal homepage of the user is received; the personal homepage is used for performing aggregate display on published contents of the user.

10. The method of claim 9, further comprising:

the providing the cumulative score information includes:

11. An information processing method characterized by comprising:

12. An information display method, comprising:

receiving a request for displaying a target page;

13. The method of claim 12, further comprising:

providing an operation option for searching the published content according to the associated commodity object category;

and after receiving a search request aiming at the target category through the operation options, acquiring published content information associated with the target category and accumulated score information of the associated publisher users under the target category, and displaying the published content information and the accumulated score information.

14. An information display method, comprising:

15. The method of claim 14,

the personal homepage page comprises a plurality of tag options which respectively correspond to a plurality of different commodity object categories;

the method further comprises the following steps:

acquiring accumulated score information of the content publisher user under a plurality of categories;

and displaying the accumulated score information under the target category in a label page corresponding to the target category.

16. An information processing apparatus characterized by comprising:

17. An information processing apparatus characterized by comprising:

18. An information presentation device, comprising:

19. An information presentation device, comprising:

20. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 15.

21. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of claims 1 to 15.