CN113259446B - APP message sending method, device, equipment and medium based on user loyalty - Google Patents
APP message sending method, device, equipment and medium based on user loyalty Download PDFInfo
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Abstract
The invention relates to a data processing technology, and discloses an APP message sending method based on user loyalty, which comprises the following steps: acquiring a history message record and a click record of a user on the history message; determining a loyalty label of the user according to the click record and calculating the number of ideal push messages in the current time period; counting the number of messages pushed in the current time period according to the historical message records; comparing the number of messages pushed in the current time period with the ideal number of pushed messages, and judging whether the current time period can push the messages to the user or not; when the information can be pushed to the user, acquiring a corresponding information sending standard according to the loyalty label of the user; and when the current time period meets the standard, informing the target APP to push a message to the user. The invention also provides an APP message sending device, equipment and a storage medium based on the user loyalty. The invention also relates to a blockchain technique, and the historical message record can be stored in a blockchain node. The invention can be directed to push messages for a user.
Description
Technical Field
The present invention relates to the field of data processing, and in particular, to an APP message sending method, apparatus, device, and computer readable storage medium based on user loyalty.
Background
Under the current network environment, various APPs need to push messages to users, the stickiness of the users can be cultivated by using a message pushing mode and user interaction, user retention is improved, the users can be kept alive, and the users can be helped to efficiently dig out valuable information and inform the products and services needed by the users.
The existing pushing of the APP message is usually mechanical, and the APP message is sent to the user without time and frequency without considering the use condition of the user on the APP, so that adverse effects are caused in the mind of the user, the APP message is shielded, and even the APP application is unloaded.
Disclosure of Invention
The invention provides an APP message sending method, device, equipment and computer readable storage medium based on user loyalty, and mainly aims to directionally push messages for users.
In order to achieve the above object, an APP message sending method based on user loyalty provided by the present invention includes:
acquiring a history message record pushed by a target APP and a click record of a target user on the history message;
determining a loyalty label of the target user according to the click record and calculating the ideal push message number of the target APP in the current time period;
counting the number of messages pushed by the target APP in the current time period according to the historical message records;
comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period, and judging whether the current time period can push messages to the target user or not;
when the judgment result is that the message can be pushed to the target user, acquiring a corresponding message sending standard according to the loyalty label of the target user;
and when the current time period meets the message sending standard, informing the target APP to push a message to the target user.
Optionally, the determining the loyalty tag of the target user according to the click record includes:
acquiring the number of clicks of the historical message records pushed by the target APP by the target user within a first preset time period according to the clicks;
and determining the loyalty label of the target user according to the click times.
Optionally, the determining the loyalty tag of the target user according to the number of clicks includes:
within the first preset time period, if the number of days for which the click record exists is greater than a first threshold value, determining that the loyalty label of the target user is high loyalty;
determining that the loyalty label of the target user is moderately loyal if the number of days in which the click record exists is smaller than or equal to the first threshold and larger than a second threshold within the first preset time period;
and within the first preset time period, if the number of days for which the click record exists is smaller than or equal to the second threshold value and larger than a third threshold value, determining that the loyalty label of the target user is low-degree loyalty.
Optionally, before the obtaining the corresponding message sending standard according to the loyalty tag of the target user, the method further includes:
obtaining a loyalty category included in the loyalty tag;
counting the average message click rate of the target user in the current time period based on the click record;
and setting a message sending standard corresponding to the loyalty label according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category.
Optionally, the calculating an ideal number of push messages of the target APP in the current time period includes:
counting the average message click rate of the target user in a second preset time period and the average message click rate of the target user in the current time period in each day based on the click records;
and subtracting the average message click rate of the current time period in each day from the average message click rate of each day and multiplying the average message click rate by a preset parameter to obtain the ideal push message number of the target APP in the current time period.
Optionally, the comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period, and determining whether the current time period can push messages to the target user includes:
if the number of messages counted in the current time period is greater than or equal to the ideal number of push messages in the current time period, the messages cannot be pushed to the target user in the current time period;
and if the number of the messages counted in the current time period is less than the ideal number of the push messages in the current time period, pushing the messages to the target user in the current time period.
Optionally, the setting of the message sending standard corresponding to the loyalty tag according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category includes:
if the number of the messages pushed in the current time period is smaller than the message sending standard, the message sending standard is met;
and if the number of the messages pushed in the current time period is more than or equal to the message sending standard, the message sending standard is not satisfied.
In order to solve the above problem, the present invention further provides an APP messaging apparatus based on user loyalty, the apparatus including:
the record acquisition module is used for acquiring a history message record pushed by the target APP and a click record of the target user on the history message;
the ideal push message number calculation module is used for determining the loyalty label of the target user according to the click record and calculating the ideal push message number of the target APP in the current time period;
the message pushing judging module is used for counting the number of messages pushed by the target APP in the current time period according to the historical message records, comparing the number of the messages pushed in the current time period with the ideal number of the messages pushed in the current time period, and judging whether the current time period can push the messages to the target user or not;
the judgment result analysis module is used for acquiring a corresponding message sending standard according to the loyalty label of the target user when the judgment result indicates that the message can be pushed to the target user;
a push message notification module, configured to notify the target APP to push a message to the target user when the current time period meets the message sending criterion.
In order to solve the above problem, the present invention also provides an electronic device, including:
a memory storing at least one computer program; and
a processor executing a computer program stored in the memory to implement the above-mentioned user loyalty based APP messaging method.
In order to solve the above problem, the present invention further provides a computer-readable storage medium including a storage data area and a storage program area, the storage data area storing created data, the storage program area storing a computer program; wherein the computer program when executed by a processor implements user loyalty based APP messaging methods as described above.
In the embodiment of the invention, the historical message record pushed by the target APP and the click record of the target user on the historical message are obtained, the number of the loyalty label for the target and the ideal push message number of the target user APP in the current time period are determined according to the click record, then the number of the messages pushed by the target APP in the current time period in one day is counted through the historical message record and compared with the ideal message number of the current time period, and when the comparison result shows that the messages can be pushed to the target user, the corresponding message sending standard is obtained according to the loyalty label of the target user for further judgment, so that the aim of accurately sending the APP message to the target user by combining the loyalty label of the user can be realized.
Drawings
Fig. 1 is a flowchart illustrating an APP message sending method based on user loyalty according to an embodiment of the present invention;
fig. 2 is a schematic block diagram of an APP messaging apparatus based on user loyalty according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an internal structure of an electronic device implementing an APP message sending method based on user loyalty according to an embodiment of the present invention;
the implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and do not limit the invention.
The embodiment of the application provides an APP message sending method based on user loyalty. The execution main body of the APP message sending method based on user loyalty includes, but is not limited to, at least one of electronic devices such as a server and a terminal that can be configured to execute the method provided by the embodiment of the present application. In other words, the user loyalty based APP message sending method may be performed by software or hardware installed in a terminal device or a server device, and the software may be a block chain platform. The server includes but is not limited to: a single server, a server cluster, a cloud server or a cloud server cluster, and the like.
Referring to fig. 1, a flowchart of an APP message sending method based on user loyalty is shown according to an embodiment of the present invention. In this embodiment, the APP message sending method based on user loyalty includes:
s1, obtaining a history message record pushed by a target APP and a click record of a target user on the history message.
In the embodiment of the present invention, the target APP is an APP that needs to actively push a message to a user, for example, the target APP may be a shopping APP, and the target APP can provide commodity information by actively pushing a message to a user, so as to achieve the purposes of promoting commodities to the user and developing user stickiness.
In the embodiment of the present invention, the history message record is a history record of all messages pushed to the user by the target APP, and the click record is a click record of all messages pushed by the user clicking the target APP.
In one embodiment of the present invention, the history message record may be stored in a blockchain node.
S2, determining the loyalty label of the target user according to the click record and calculating the ideal push message number of the target APP in the current time period.
In detail, the determining the loyalty tag of the target user according to the click record includes:
acquiring the number of clicks of the historical message records pushed by the target APP by the target user within a first preset time period according to the clicks;
and determining the loyalty label of the target user according to the click times.
Specifically, the determining the loyalty tag of the target user according to the number of clicks includes:
within the first preset time period, if the number of days of the click record is larger than a first threshold value, determining that the loyalty label of the target user is highly loyal;
determining that the loyalty tag of the target user is moderately loyal if the number of days for which the click record exists is less than or equal to the first threshold and greater than a second threshold within the first preset time period;
and within the first preset time period, if the number of days for which the click record exists is smaller than or equal to the second threshold value and larger than a third threshold value, determining that the loyalty tag of the target user is low-degree loyalty.
The number of the loyalty tag includes, but is not limited to, three, for example, it is determined that the loyalty of the target user includes a loyalty user, an active user, a normal user, a free user and a silent user according to the number of clicks, and the difference between the number of clicks can be visually distinguished through the loyalty tag, so that different message sending standards can be set for the target user according to different loyalty tags.
Further, after the determining the loyalty tag of the target user, the method further includes storing the loyalty tag in a pre-built database, and updating at a preset time interval, where the updating at the preset time interval is performed again according to the determining the loyalty tag of the target user according to the number of clicks under a limited time interval, and the preset time interval may be 24 hours, 48 hours, and the like.
In detail, the calculating an ideal push message number of the target APP in the current time period includes:
counting the average message click rate of the target user in a second preset time period and the average message click rate of the target user in the current time period in each day based on the click records;
and subtracting the average message click rate of the current time period in each day from the average message click rate of each day and multiplying the average message click rate by a preset parameter to obtain the ideal push message number of the target APP in the current time period.
Further, the second preset time period may be a time period set by the target user, for example, the average message click rate in the current time period within the last seven days minus the average message click rate per day within the last seven days and multiplied by a preset parameter: (2% -1%) 200% =2 pieces, where if the ideal push message number is less than or equal to zero, it indicates that the target APP will not continue to push messages in the current time period.
In detail, whether the current time period continues to push messages to the target user can be judged by calculating the ideal number of push messages of the target APP in the current time period.
And S3, counting the number of messages pushed by the target APP in the current time period according to the historical message records.
In this embodiment of the present invention, the counting, according to the history message record, the number of messages pushed by the target APP in the current time period includes:
counting the number of messages pushed by the target APP every day and the message sending time according to the historical message record;
dividing a day into a plurality of time periods based on preset division criteria;
and counting the number of the messages pushed in the current time period according to the message sending time.
In the embodiment of the present invention, before counting the number of messages pushed by the target APP in the current time period according to the history message record, the time of each day is further divided by using a preset division standard, and there are multiple division situations according to the difference of the division standard, for example, 4 hours is divided as one time period, 2 hours is divided as one time period, 1 hour is divided as one time period, and the like.
Further, the number of messages to be pushed in the current time period is different based on the difference of the division criteria, for example, when 4 hours are divided into a time period, the number of messages to be pushed in the first time period from 0 to 4 is 2, and when 2 hours are divided into a time period, the number of messages to be pushed in the first time period from 0 to 2 is 1.
Specifically, the history message record includes specific time of sending the APP message, and the APP message may be classified into each divided time period according to the specific time.
And S4, comparing the number of the messages pushed in the current time period with the ideal number of the messages pushed in the current time period, and judging whether the current time period can push the messages to the target user.
In detail, the comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period, and determining whether the current time period can push messages to the target user includes:
if the number of the messages counted in the current time period is greater than or equal to the number of the ideal push messages in the current time period, the messages cannot be pushed to the target user in the current time period;
and if the number of the messages counted in the current time period is less than the ideal number of the push messages in the current time period, pushing the messages to the target user in the current time period.
In the embodiment of the invention, whether the message is sent to the target user is preliminarily screened by comparing the number of the messages pushed in the current time period with the ideal number of the messages pushed in the current time period.
And S5, when the judgment result is that the message can not be pushed to the target user in the current time period and the next time period is waited to come, returning to the S4.
In the embodiment of the present invention, the next time period repeatedly compares the number of messages pushed in the current time period with the number of ideal messages pushed in the current time period, and if the number of messages pushed in each time period today is greater than or equal to the number of ideal messages pushed in each time period today, no messages are pushed to the target user today.
And S6, when the judgment result shows that the message can be pushed to the target user, acquiring a corresponding message sending standard according to the loyalty mark of the target user.
In detail, before obtaining the corresponding message sending standard according to the loyalty tag of the target user, the method further includes:
obtaining a loyalty category included in the loyalty tag;
counting the average message click rate of the target user in the current time period based on the click record;
and setting a message sending standard corresponding to the loyalty label according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category.
Specifically, the setting of the message sending standard corresponding to the loyalty tag according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category includes:
if the number of the messages pushed in the current time period is smaller than the message sending standard, the message sending standard is met;
and if the number of the messages pushed in the current time period is more than or equal to the message sending standard, the message sending standard is not satisfied.
Further, the message sending standard is, for example: loyal users, less than 80% of yesterday's average message click rate for various time periods of the user; the active users are less than 70% of the average message click rate of each time period of the active users yesterday; the average message click rate of the ordinary user in each time period is less than 50% of the average message click rate of the user in yesterday; and the free user is less than 20% of the average message click rate of each time period of the user yesterday, and the silent user does not push messages to the user.
In the embodiment of the present invention, the message sending standard obtained according to the loyalty tag of the target user may be further filtered based on the determination that the message can be pushed to the target user, so as to divide different message sending standards for users of different loyalty tags, thereby taking care of user experiences of different loyalty tag users.
And S7, when the current time period does not meet the message sending standard and the next time period comes, returning to the S4.
In the embodiment of the present invention, the next time period repeats the step of comparing the number of messages pushed in the current time period with the number of ideal messages in the current time period and then performing determination according to the message sending standard, and if each time period does not meet the message sending standard today, no message is pushed to the target user today.
And S8, when the current time period meets the message sending standard, the target APP is informed to push a message to the target user.
In the embodiment of the invention, the target APP is informed to push the message to the target user, so that the user viscosity can be increased for the APP, and the user retention time can be prolonged.
Wherein, can reach the purpose of selling goods to the user through to user propelling movement message to shopping type APP, can reach to promote user to keep and the flow through to user propelling movement message to audio-visual type APP, attract the purpose that the advertiser invested in.
In the embodiment of the invention, the historical message record pushed by the target APP and the click record of the target user on the historical message are obtained, the number of the loyalty label for the target and the ideal push message number of the target user APP in the current time period are determined according to the click record, then the number of the messages pushed by the target APP in the current time period in one day is counted through the historical message record and compared with the ideal message number of the current time period, and when the comparison result shows that the messages can be pushed to the target user, the corresponding message sending standard is obtained according to the loyalty label of the target user for further judgment, so that the aim of accurately sending the APP message to the target user by combining the loyalty label of the user can be realized.
Fig. 2 is a schematic block diagram of an APP messaging apparatus based on user loyalty according to the present invention.
The APP message sending apparatus 100 based on user loyalty according to the present invention may be installed in an electronic device. According to the implemented functions, the APP message sending device based on user loyalty can include a record obtaining module 101, an ideal push message number calculating module 102, a message push judging module 103, a judgment result analyzing module 104 and a push message notification module 105. The module of the present invention, which may also be referred to as a unit, refers to a series of computer program segments that can be executed by a processor of an electronic device and that can perform a fixed function, and that are stored in a memory of the electronic device.
In the present embodiment, the functions of the respective modules/units are as follows:
the record obtaining module 101 is configured to obtain a history message record pushed by the target APP and a click record of the target user on the history message.
In the embodiment of the present invention, the target APP is an APP that needs to actively push a message to a user, for example, the target APP may be a shopping APP, and can provide commodity information by actively pushing a message to a user, so as to achieve the purposes of selling commodities to the user and developing user stickiness.
In the embodiment of the invention, the history message record is the history record of all messages pushed to the user by the target APP, and the click record is the click record of all messages pushed by the user clicking the target APP.
In one embodiment of the present invention, the history message record may be stored in a blockchain node.
The ideal push message number calculation module 102 is configured to determine the loyalty tag of the target user according to the click record and calculate an ideal push message number of the target APP in the current time period.
In detail, the determining the loyalty tag of the target user according to the click record includes:
acquiring the number of clicks of the historical message records pushed by the target APP by the target user within a first preset time period according to the clicks;
and determining the loyalty label of the target user according to the click times.
Specifically, the determining the loyalty tag of the target user according to the number of clicks includes:
within the first preset time period, if the number of days of the click record is larger than a first threshold value, determining that the loyalty label of the target user is highly loyal;
determining that the loyalty label of the target user is moderately loyal if the number of days in which the click record exists is smaller than or equal to the first threshold and larger than a second threshold within the first preset time period;
and within the first preset time period, if the number of days for which the click record exists is smaller than or equal to the second threshold value and larger than a third threshold value, determining that the loyalty tag of the target user is low-degree loyalty.
The number of the loyalty tag includes, but is not limited to, three, for example, it is determined that the loyalty of the target user includes a loyalty user, an active user, a normal user, a free user and a silent user according to the number of clicks, and the difference between the number of clicks can be visually distinguished through the loyalty tag, so that different message sending standards can be set for the target user according to different loyalty tags.
Further, after the determining the loyalty tag of the target user, the method further includes storing the loyalty tag into a pre-constructed database, and updating the loyalty tag at a preset time interval, wherein the updating at the preset time interval is performed again according to the determination of the loyalty tag of the target user according to the number of clicks under a limited time interval, and the preset time interval may be 24 hours, 48 hours, or the like.
In detail, the calculating an ideal push message number of the target APP in the current time period includes:
counting the average message click rate of the target user in a second preset time period and the average message click rate of the current time period in each day based on the click records;
and subtracting the average message click rate of the current time period in each day from the average message click rate of each day and multiplying the average message click rate by a preset parameter to obtain the ideal push message number of the target APP in the current time period.
Further, the second preset time period may be a time period set by the target user, for example, the average message click rate in the current time period within the last seven days minus the average message click rate per day within the last seven days and multiplied by a preset parameter: (2% -1%) 200% =2 pieces, where if the ideal push message number is less than or equal to zero, it indicates that the target APP will not continue to push messages in the current time period.
In detail, whether the current time period continues to push messages to the target user can be judged by calculating the ideal number of push messages of the target APP in the current time period.
The message pushing judgment module 103 is configured to count the number of messages pushed by the target APP in the current time period according to the historical message record, compare the number of messages pushed in the current time period with the number of ideal messages pushed in the current time period, and judge whether the current time period can push messages to the target user.
In this embodiment of the present invention, the counting, according to the history message record, the number of messages pushed by the target APP in the current time period includes:
counting the number of messages pushed by the target APP every day and the message sending time according to the historical message record;
dividing a day into a plurality of time periods based on preset division criteria;
and counting the number of the messages pushed in the current time period according to the message sending time.
In the embodiment of the present invention, before counting the number of messages pushed by the target APP in the current time period according to the history message record, the time of each day is further divided by using a preset division standard, and there are multiple division situations according to the difference of the division standard, for example, 4 hours is divided as one time period, 2 hours is divided as one time period, 1 hour is divided as one time period, and the like.
Further, the number of messages to be pushed in the current time period is different based on the difference of the division criteria, for example, when 4 hours are divided into a time period, the number of messages to be pushed in the first time period from 0 to 4 is 2, and when 2 hours are divided into a time period, the number of messages to be pushed in the first time period from 0 to 2 is 1.
Specifically, the history message record includes specific time of sending the APP message, and the APP message may be classified into each divided time period according to the specific time.
In detail, the comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period, and determining whether the current time period can push messages to the target user includes:
if the number of messages counted in the current time period is greater than or equal to the ideal number of push messages in the current time period, the messages cannot be pushed to the target user in the current time period;
and if the number of the messages counted in the current time period is less than the ideal number of the push messages in the current time period, pushing the messages to the target user in the current time period.
In the embodiment of the invention, whether the message is sent to the target user is preliminarily screened by comparing the number of the messages pushed in the current time period with the ideal number of the messages pushed in the current time period.
The determination result analysis module 104 is configured to, when the determination result indicates that the message can be pushed to the target user, obtain a corresponding message sending standard according to the loyalty mark of the target user.
In the embodiment of the present invention, the next time period repeatedly compares the number of messages pushed in the current time period with the number of ideal message pushed in the current time period, and if the number of messages pushed in each time period today is greater than or equal to the number of ideal message pushed in each time period today, no message is pushed to the target user today.
In detail, before obtaining the corresponding message sending standard according to the loyalty tag of the target user, the method further includes:
obtaining a loyalty category included in the loyalty tag;
counting the average message click rate of the target user in the current time period based on the click record;
and setting a message sending standard corresponding to the loyalty label according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category.
Specifically, the setting of the message sending standard corresponding to the loyalty tag according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category includes:
if the number of the messages pushed in the current time period is smaller than the message sending standard, the message sending standard is met;
and if the number of the messages pushed in the current time period is more than or equal to the message sending standard, the message sending standard is not satisfied.
Further, the message sending standard is, for example: loyal users, less than 80% of the average message click rate for each time period of the user yesterday; the active users are less than 70% of the average message click rate of each time period of the active users yesterday; the average message click rate of the ordinary user in each time period is less than 50% of the average message click rate of the user in yesterday; and the free user is less than 20% of the average message click rate of the user in each time period every yesterday, and the silent user does not push messages to the user.
In the embodiment of the present invention, the message sending standard obtained according to the loyalty tag of the target user may be further filtered based on the determination that the message can be pushed to the target user, so as to divide different message sending standards for users of different loyalty tags, thereby taking care of user experiences of different loyalty tag users.
The message push notification module 105 is configured to notify the target APP to push a message to the target user when the current time period meets the message sending criterion.
In the embodiment of the present invention, the next time period repeats the step of comparing the number of messages pushed in the current time period with the number of ideal messages in the current time period and then performing determination according to the message sending standard, and if each time period does not meet the message sending standard today, no message is pushed to the target user today.
In the embodiment of the invention, the target APP is informed to push the message to the target user, so that the functions of increasing user viscosity for the APP and improving user retention time can be met.
The shopping type APP can achieve the purpose of marketing commodities to the user through pushing messages to the user, and the video type APP can achieve the purpose of improving user retention and flow and attracting investment of advertisers through pushing messages to the user.
In the embodiment of the invention, the historical message record pushed by the target APP and the click record of the target user on the historical message are obtained, the number of the loyalty label for the target and the ideal message number of the target user APP in the current time period is determined according to the click record, then the number of the messages pushed by the target APP in the current time period in one day is counted according to the historical message record and is compared with the ideal message number of the current time period, and when the comparison result shows that the messages can be pushed to the target user, the corresponding message sending standard is obtained according to the loyalty label of the target user for further judgment, so that the aim of accurately sending the APP message to the target user by combining the loyalty label of the user can be realized.
Fig. 3 is a schematic structural diagram of an electronic device implementing an APP message sending method based on user loyalty according to the present invention.
The electronic device 1 may comprise a processor 10, a memory 11, a bus 12 and a communication interface 13, and may further comprise a computer program, such as a user loyalty based APP messaging program, stored in the memory 11 and executable on the processor 10.
The memory 11 includes at least one type of readable storage medium, which includes flash memory, removable hard disk, multimedia card, card type memory (e.g., SD or DX memory, etc.), magnetic memory, magnetic disk, optical disk, etc. The memory 11 may in some embodiments be an internal storage unit of the electronic device 1, e.g. a removable hard disk of the electronic device 1. The memory 11 may also be an external storage device of the electronic device 1 in other embodiments, such as a plug-in mobile hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the electronic device 1. Further, the memory 11 may also include both an internal storage unit and an external storage device of the electronic device 1. The memory 11 may be used not only for storing application software installed in the electronic device 1 and various types of data, such as codes of an APP messaging program based on user loyalty, etc., but also for temporarily storing data that has been output or is to be output.
The processor 10 may be composed of an integrated circuit in some embodiments, for example, a single packaged integrated circuit, or may be composed of a plurality of integrated circuits packaged with the same or different functions, including one or more Central Processing Units (CPUs), microprocessors, digital Processing chips, graphics processors, and combinations of various control chips. The processor 10 is a Control Unit (Control Unit) of the electronic device, connects various components of the whole electronic device by using various interfaces and lines, and executes various functions and processes data of the electronic device 1 by running or executing programs or modules (for example, executing APP message sending program based on user loyalty, etc.) stored in the memory 11 and calling data stored in the memory 11.
The bus 12 may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. The bus is arranged to enable connection communication between the memory 11 and at least one processor 10 or the like.
Optionally, the communication interface 13 may include a wired interface and/or a wireless interface (such as a WI-FI interface, a bluetooth interface, etc.), which are generally used to establish a communication connection between the electronic device and other electronic devices.
Optionally, the communication interface 13 may further include a user interface, which may be a Display (Display), an input unit (such as a Keyboard (Keyboard)), and optionally, a standard wired interface, or a wireless interface. Alternatively, in some embodiments, the display may be an LED display, a liquid crystal display, a touch-sensitive liquid crystal display, an OLED (Organic Light-Emitting Diode) touch device, or the like. The display, which may also be referred to as a display screen or display unit, is suitable, among other things, for displaying information processed in the electronic device and for displaying a visualized user interface. Fig. 3 only shows an electronic device with components, and it will be understood by a person skilled in the art that the structure shown in fig. 3 does not constitute a limitation of the electronic device 1, and may comprise fewer or more components than shown, or a combination of certain components, or a different arrangement of components.
For example, although not shown, the electronic device 1 may further include a power supply (such as a battery) for supplying power to each component, and preferably, the power supply may be logically connected to the at least one processor 10 through a power management device, so as to implement functions of charge management, discharge management, power consumption management, and the like through the power management device. The power supply may also include any component of one or more dc or ac power sources, recharging devices, power failure detection circuitry, power converters or inverters, power status indicators, and the like. The electronic device 1 may further include various sensors, a bluetooth module, a Wi-Fi module, and the like, which are not described herein again.
It is to be understood that the embodiments described are illustrative only and are not to be construed as limiting the scope of the claims.
The user loyalty based APP messaging program stored in the memory 11 of the electronic device 1 is a combination of computer programs that, when run in the processor 10, may implement:
acquiring a history message record pushed by a target APP and a click record of a target user on the history message;
determining a loyalty label of the target user according to the click record and calculating the ideal push message number of the target APP in the current time period;
counting the number of messages pushed by the target APP in the current time period according to the historical message records;
comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period, and judging whether the current time period can push messages to the target user or not;
when the judgment result is that the information can be pushed to the target user, acquiring a corresponding information sending standard according to the loyalty mark of the target user;
and when the current time period meets the message sending standard, informing the target APP to push a message to the target user.
In the embodiment of the invention, by acquiring the history message record pushed by the target APP and the click record of the target user on the history message, determining the loyalty label for the target and the ideal number of the message pushed by the target user APP in the current time period according to the click record, then counting the number of the message pushed by the target APP in the current time period in one day according to the history message record, comparing the number with the ideal number of the message in each current time period, and when the comparison result shows that the message can be pushed to the target user, acquiring the corresponding message sending standard according to the loyalty label of the target user for further judgment, thereby realizing the purpose of accurately sending the APP message to the target user by combining the loyalty label of the user.
Further, the integrated modules/units of the electronic device 1 may be stored in a computer readable storage medium if they are implemented in the form of software functional units and sold or used as independent products. The computer-readable medium may include: any entity or device capable of carrying said computer program code, a recording medium, a usb-disk, a removable hard disk, a magnetic diskette, an optical disk, a computer Memory, a Read-Only Memory (ROM).
Further, the computer usable storage medium may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function, and the like; the storage data area may store data created according to the use of the blockchain node, and the like.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus, device and method can be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is only one logical functional division, and other divisions may be realized in practice.
The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional module.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof.
The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any accompanying claims should not be construed as limiting the claim concerned.
The block chain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism, an encryption algorithm and the like. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product service layer, an application service layer, and the like.
Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the system claims may also be implemented by one unit or means in software or hardware. The terms second, etc. are used to denote names, but not any particular order.
Finally, it should be noted that the above embodiments are only for illustrating the technical solutions of the present invention and not for limiting, and although the present invention is described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that modifications or equivalent substitutions may be made on the technical solutions of the present invention without departing from the spirit and scope of the technical solutions of the present invention.
Claims (9)
1. An APP message sending method based on user loyalty, the method comprising:
acquiring a history message record pushed by a target APP and a click record of a target user on the history message;
determining a loyalty label of the target user according to the click record and calculating the ideal push message number of the target APP in the current time period;
counting the number of messages pushed by the target APP in the current time period according to the historical message records;
comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period, and judging whether the current time period can push messages to the target user or not;
when the judgment result is that the message can be pushed to the target user, acquiring a corresponding message sending standard according to the loyalty label of the target user;
when the current time period meets the message sending standard, informing the target APP to push a message to the target user;
wherein the calculating of the ideal number of push messages of the target APP in the current time period comprises:
counting the average message click rate of the target user in a second preset time period and the average message click rate of the target user in the current time period in each day based on the click records;
and subtracting the average message click rate of the current time period in each day from the average message click rate of each day and multiplying the average message click rate by a preset parameter to obtain the ideal push message number of the target APP in the current time period.
2. The method for transmitting user loyalty based APP messages as claimed in claim 1, wherein said determining said loyalty tag of said target user based on said click record comprises:
acquiring the number of clicks of the historical message records pushed by the target APP by the target user within a first preset time period according to the clicks;
and determining the loyalty label of the target user according to the click times.
3. The method for transmitting the user loyalty based APP message according to claim 2, wherein the determining the loyalty tag of the target user according to the number of clicks comprises:
within the first preset time period, if the number of days of the click record is larger than a first threshold value, determining that the loyalty label of the target user is highly loyal;
determining that the loyalty tag of the target user is moderately loyal if the number of days for which the click record exists is less than or equal to the first threshold and greater than a second threshold within the first preset time period;
and within the first preset time period, if the number of days for which the click record exists is smaller than or equal to the second threshold value and larger than a third threshold value, determining that the loyalty tag of the target user is low-degree loyalty.
4. The method for transmitting the user loyalty based APP message according to claim 1, wherein before the obtaining the corresponding messaging criteria according to the loyalty tag of the target user, the method further comprises:
obtaining a loyalty category included in the loyalty tag;
counting the average message click rate of the target user in the current time period based on the click record;
and setting a message sending standard corresponding to the loyalty label according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category.
5. The method for sending the user loyalty based APP message according to claim 1, wherein the comparing the number of messages pushed in the current time period with the ideal number of messages pushed in the current time period to determine whether the current time period can push the message to the target user comprises:
if the number of messages counted in the current time period is greater than or equal to the ideal number of push messages in the current time period, the messages cannot be pushed to the target user in the current time period;
and if the number of the messages counted in the current time period is smaller than the ideal number of the push messages in the current time period, pushing the messages to the target user in the current time period.
6. The method for sending APP message based on user loyalty as claimed in claim 4, wherein the setting of the message sending standard corresponding to the loyalty tag according to the average message click rate of the target user in the current time period and the preset weight corresponding to each loyalty category comprises:
if the number of the messages pushed in the current time period is less than the number limited by the message sending standard, the message sending standard is met;
and if the number of the messages pushed in the current time period is larger than or equal to the number limited by the message sending standard, the message sending standard is not met.
7. An apparatus for user loyalty based APP messaging, the apparatus comprising:
the record acquisition module is used for acquiring a history message record pushed by the target APP and a click record of the target user on the history message;
the ideal push message number calculation module is used for determining the loyalty label of the target user according to the click record and calculating the ideal push message number of the target APP in the current time period;
the message pushing judging module is used for counting the number of messages pushed by the target APP in the current time period according to the historical message record, comparing the number of the messages pushed in the current time period with the ideal number of the messages pushed in the current time period, and judging whether the current time period can push the messages to the target user or not;
the judgment result analysis module is used for acquiring a corresponding message sending standard according to the loyalty label of the target user when the judgment result indicates that the message can be pushed to the target user;
a push message notification module, configured to notify the target APP to push a message to the target user when the current time period meets the message sending criterion;
wherein the calculating of the ideal number of push messages of the target APP in the current time period comprises:
counting the average message click rate of the target user in a second preset time period and the average message click rate of the target user in the current time period in each day based on the click records;
and subtracting the average message click rate of the current time period in each day from the average message click rate of each day and multiplying the average message click rate by a preset parameter to obtain the ideal push message number of the target APP in the current time period.
8. An electronic device, characterized in that the electronic device comprises:
at least one processor; and (c) a second step of,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores computer program instructions executable by the at least one processor to enable the at least one processor to perform the user loyalty based APP messaging method as claimed in any of claims 1 to 6.
9. A computer-readable storage medium includes a storage data area storing created data and a storage program area storing a computer program; wherein the computer program when executed by a processor implements the user loyalty based APP message sending method as claimed in any one of claims 1 to 6.
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| CN114037475A (en) * | 2021-11-10 | 2022-02-11 | 珠海格力电器股份有限公司 | Advertisement pushing method and device, electronic equipment and storage medium |
| CN114519604A (en) * | 2022-01-26 | 2022-05-20 | 北京金堤科技有限公司 | Method and device for determining push first living proportion of user, storage medium and electronic equipment |
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