CN113240409B - User payment saving method, device and medium for sharing massage armchair - Google Patents
User payment saving method, device and medium for sharing massage armchair Download PDFInfo
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Abstract
The invention relates to a user payment saving method for sharing a massage chair, which comprises the following steps: when a user enters a payment order page of the shared massage chair, acquiring behavior data of the user, and before the user gives up payment and leaves the payment order page, executing the following steps: acquiring historical data of the user on a shared massage armchair platform, and acquiring a loss coefficient according to the historical data; acquiring a behavior coefficient according to the behavior data of the user; presetting a plurality of consumption incentive pools, wherein each consumption incentive pool comprises a plurality of consumption incentives for payment deduction, and each consumption incentive pool has a corresponding hit probability; and calculating a probability value according to the loss coefficient and the behavior coefficient, matching through the probability value and the hit probability of each consumption incentive pool, if the probability value can be successfully matched with any consumption incentive pool, triggering a saving mechanism, acquiring the consumption incentive from the consumption incentive pool which is successfully matched, dispatching the consumption incentive to a virtual account of the user, and if the probability value cannot be matched with any consumption incentive pool, exiting.
Description
Technical Field
The invention relates to a user payment saving method of a shared massage armchair, belonging to the technical field of shared massage armchair and online consumption.
Background
The shared massage chair enables people to enjoy a shared product of massage at any time and any place by scanning the two-dimensional code through App/WeChat/Paibao/applet when tired. The method is mainly put in public places including but not limited to shopping malls, airports, railway stations, bullet train stations, bus stations, ktv, internet cafes, gymnasiums, hotels, barbershops, restaurants and the like. With the development of business, users are continuously growing, and user loss can occur all the time, and the user loss can reduce income of enterprises and provide the enterprise marketing and user recall cost, so that how to retain users and stimulate user consumption becomes an urgent technical problem to be solved.
Disclosure of Invention
In order to solve the problems in the prior art, the invention provides a user payment saving method of a shared massage armchair, which comprises the steps of obtaining a loss coefficient through historical data of a user, determining consumption loyalty of the user, obtaining a behavior coefficient through operation behavior data of the user on a payment order page, determining payment desire of the user, and matching corresponding consumption incentives to the user according to the consumption loyalty and the payment desire of the user so as to improve the success rate of saving the user and reduce the operation cost.
The technical scheme of the invention is as follows:
the first technical scheme is as follows:
a method of user payment withholding for a shared massage chair comprising the steps of:
when a user enters a payment order page of the shared massage chair, acquiring behavior data of the user, and before the user gives up payment and leaves the payment order page, executing the following steps:
acquiring historical data of the user on a shared massage armchair platform, and acquiring a loss coefficient according to the historical data, wherein the loss coefficient is used for indicating consumption loyalty of the user;
acquiring a behavior coefficient according to behavior data of a user, wherein the behavior coefficient is used for indicating the payment desire of the user;
a plurality of consumption incentive pools are preset on a shared massage chair platform, each consumption incentive pool comprises a plurality of consumption incentives for payment deduction, and each consumption incentive pool has a corresponding hit probability; and calculating a probability value according to the loss coefficient and the behavior coefficient, matching through the probability value and the hit probability of each consumption incentive pool, if the probability value can be successfully matched with any consumption incentive pool, triggering a saving mechanism, acquiring the consumption incentive from the successfully matched consumption incentive pool, distributing the consumption incentive to a virtual account of the user, displaying the consumption incentive in a closing page of the payment order, and if the probability value cannot be matched with any consumption incentive pool, quitting.
Further, the specific steps of acquiring historical data of the user on the shared massage armchair platform and acquiring a running-off coefficient according to the historical data are as follows:
obtaining historical consumption data and historical interaction data of a user from the historical data, and grading the user according to the historical consumption data and the historical interaction data;
presetting a plurality of loss user groups with different grades, wherein each loss user group corresponds to a different scoring range and is endowed with different loss coefficients;
and determining the loss user group to which the user belongs according to the score of the user and the score range of each loss user group, and determining the loss coefficient of the user according to the loss user group to which the user belongs.
Further, the historical consumption data of the user includes: the number of historical consumption orders, the accumulated amount of historical consumption and the consumption frequency;
the historical interaction data comprises: general user registration data at the shared massage chair platform and member user registration data at the shared massage chair platform.
Further, the specific step of obtaining a behavior coefficient according to the behavior data of the user is:
determining a base behavior value;
presetting a plurality of characteristic behaviors, and giving different score values to each characteristic behavior;
and capturing whether the user executes the characteristic behaviors or not through the behavior data of the user, and accumulating the score value of each characteristic behavior executed by the user and the basic behavior value to obtain the behavior coefficient.
Further, the feature actions include: the behavior of the user clicking a payment button in the order page, the behavior of switching consumption gears in the order page, and the retention behavior in the order page.
The second technical scheme is as follows:
a user payment withholding apparatus for a shared massage chair comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor when executing the program implementing a user payment withholding method for a shared massage chair according to any embodiment of the invention.
The technical scheme is as follows:
a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements a method of user payment withholding for a shared massage chair according to any embodiment of the invention.
The invention has the following beneficial effects:
1. the invention relates to a user payment saving method of a shared massage armchair, which is characterized in that a loss coefficient is obtained through historical data of a user, the consumption loyalty of the user is determined, a behavior coefficient is obtained through operation behavior data of the user on a payment order page, the payment desire of the user is determined, and the corresponding consumption incentive is matched with the consumption loyalty and the payment desire of the user and is given to the user, so that the success rate of saving the user is improved, and the operation cost is reduced.
2. The invention discloses a user payment saving method for a shared massage armchair, which is characterized in that lost user groups of different levels are divided in advance, rules of lost user groups of corresponding levels are set, which lost users belong to can be quickly determined, and a loss coefficient indicating consumption loyalty is determined.
3. The invention discloses a user payment saving method of a shared massage armchair, which is characterized in that various characteristic behaviors are preset, whether the characteristic behaviors occur or not is identified according to behavior data of a user in an order page, and a behavior coefficient indicating payment desire is rapidly determined according to the occurred characteristic behaviors.
Drawings
FIG. 1 is a flow chart of an embodiment of the present invention;
fig. 2 is an exemplary diagram of a payment order page when the saving mechanism is triggered according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be understood that the step numbers used herein are for convenience of description only and are not intended as limitations on the order in which the steps are performed.
It is to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
The terms "comprises" and "comprising" indicate the presence of the described features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
The term "and/or" refers to and includes any and all possible combinations of one or more of the associated listed items.
Referring to fig. 1, a user payment saving method of a shared massage chair comprises the following steps:
when a user wants to use the shared massage armchair and enters a payment order page of the shared massage armchair through a mobile device (such as a mobile phone and a tablet personal computer) and a payment channel (such as an APP, an applet and a two-dimensional code) provided by a shared massage armchair platform, behavior data of the user are obtained, the behavior data refer to operation behaviors (such as a page sliding behavior, an order information filling behavior, a payment button clicking behavior and a consumption gear switching behavior) and retention behaviors (such as 10 seconds, 30 seconds and 60 seconds of retention in the payment order page) of the user in the payment order page, and a normal payment process is performed if the user clicks a payment button in the payment order page and submits a payment order; if the user gives up payment and clicks an exit button in the order page, judging that the user leaves the payment order page, and executing the following steps:
in this embodiment, at least one historical database exists in the shared massage armchair platform, and the database establishes a file for each user registered or consumed on the shared massage armchair platform to store historical data;
in this embodiment, the shared massage chair platform obtains historical data of a current user through a database, determines whether the user is a lost user according to the historical data, and obtains a loss coefficient, where the loss coefficient is used to indicate consumption loyalty of the user, and the loss coefficient may be a natural number, a decimal number, or a percentage;
in the embodiment, after a user enters a payment order page, a shared massage armchair platform actively establishes a behavior list, captures all behavior data of the user from entering the payment order page until an exit button is clicked and records in the behavior list, a characteristic behavior mapping table is preset in the shared massage armchair platform, obtains characteristic behaviors of the current user in the payment order page according to the characteristic behavior mapping table and the behavior list, and calculates a behavior coefficient according to the characteristic behaviors and a preset rule, wherein the behavior coefficient is used for indicating payment desire of the user, and can be a natural number, a decimal number or a percentage;
in this embodiment, a plurality of consumption incentive pools are preset in the shared massage armchair platform, and each consumption incentive pool contains one or more consumption incentives for payment deduction; in this embodiment, the consumption incentives include a plurality of types of electronic coupons, such as fixed-amount full discount coupons (e.g., order initial Jin Eman meta-discount 3-meta discount coupons), discount coupons (e.g., order initial amount full 30-meta discount coupons), massage experience coupons (e.g., shared massage chair free trial 5-minute experience coupons), and so forth;
in the embodiment, whether a saving mechanism is triggered is determined through a probability algorithm; each of the consumption incentive pools has a corresponding hit probability; and calculating a probability value according to the loss coefficient and the behavior coefficient, matching through the probability value and the hit probability of each consumption incentive pool, if the probability value can be successfully matched with any consumption incentive pool, triggering a saving mechanism, specifically referring to fig. 2, acquiring the consumption incentive from the consumption incentive pool successfully matched, sending the consumption incentive to a virtual account of a user, displaying the consumption incentive in a closing page of the payment order, and if the probability value cannot be matched with any consumption incentive pool, quitting.
In the embodiment, a loss coefficient is obtained through historical data of a user, consumption loyalty of the user is determined, a behavior coefficient is obtained through operation behavior data of the user on a payment order page, the payment desire of the user is determined, and a corresponding consumption incentive is matched with the consumption desire of the user according to the consumption loyalty and the payment desire of the user, so that the success rate of saving the user is improved, and the operation cost is reduced.
The embodiment provides a preferred scheme, specifically, the method for acquiring historical data of the user on a shared massage armchair platform comprises the specific steps of:
acquiring historical consumption data of a user from the historical data, wherein the historical consumption data comprises: the number of historical consumption orders, the cumulative amount of historical consumption, and the consumption frequency (in this embodiment, the consumption frequency refers to the consumption frequency in the last 30 days).
In another embodiment of the invention, the shared massage chair platform further provides a top-up service, whereby the historical consumption data further comprises: the method comprises the steps of charging record data, non-charging record data, balance data in a charging account and non-balance data in the charging account.
In another embodiment of the present invention, the shared massage armchair platform further provides a service of purchasing a massage times card, which can be used for using the massage armchair for a certain number of times without charge, so that the historical consumption data further comprises: the record data of the massage times card is purchased, the record data of the massage times card is not purchased, the massage times card has the data of the remaining times, and the massage times card has no data of the remaining times.
Acquiring historical interaction data of a user from the historical data, wherein the historical interaction data comprises: and the common user registration data of the shared massage armchair platform and the member user registration data of the shared massage armchair platform, namely identifying whether the user is a common user or a member user according to the historical interaction data of the user.
In another embodiment of the invention, where the shared massage chair platform is expected to offer more incentives to new users to stay behind, the acquired historical interaction data further comprises: new user identification, old user identification, first consumption user identification.
In another embodiment of the present invention, if the shared massage armchair platform desires to offer more incentives to save for users downloading the shared massage armchair APP, the obtained historical interaction data further includes: the method comprises the steps of starting payment order page identification from an APP payment channel and starting payment order page identification from other payment channels.
In another embodiment of the present invention, where the shared massage chair platform is expected to offer more incentives to users who are interested in the public under the shared massage chair platform to remain behind, the acquired historical interaction data further comprises: and paying attention to the public number user identification.
Grading the user according to the historical consumption data and the historical interaction data; in this embodiment, the specific scoring scheme is as follows: binding corresponding score values to each historical consumption data and historical interaction data in advance, for example: recording 5 minutes for historical consumption orders with the number less than 30, 10 minutes for historical consumption orders with the number more than or equal to 30 and less than 100, 20 minutes for historical consumption orders with the number more than or equal to 100, 5 minutes for historical consumption accumulated money with the number less than 500, 10 minutes for historical consumption accumulated money with the number more than or equal to 500 and less than 2000, 20 minutes for historical consumption accumulated money with the number more than or equal to 2000, 5 minutes for consumption frequency less than 5, 10 minutes for consumption frequency more than or equal to 5 and less than 12, 20 minutes for consumption frequency more than or equal to 12, 0 minute for common user identification, and 20 minutes for member user identification; accumulating according to the historical data of the user and the corresponding score value to obtain a score; for example, if the number of historical consumption orders of the user A is 15, the historical consumption accumulated amount is 300 yuan, the consumption frequency is 3 times, the user A has a common user identifier and does not have a member user identifier, the score of the user A is 5+0+ 15 cents.
Presetting a plurality of loss user groups with different grades, wherein in the embodiment, the loss user groups comprise a general loss user group, a potential loss user group and an important value loss user group; the score range corresponding to the general lost user group is less than 30, the score range corresponding to the potential lost user group is greater than or equal to 30 and less than 60, and the score range corresponding to the important value lost user group is greater than or equal to 60; in this embodiment, the churn coefficient corresponding to the general churn user group is 1.1, the churn coefficient corresponding to the potential churn user group is 1.2, and the churn coefficient corresponding to the important value churn user group is 1.4.
In another embodiment of the present invention, if it is desired to offer more incentive to the new user for saving, a new user group is defined, and the users having the new user identifier are all included in the new user group, and the churn factor corresponding to the new user group is 1.3.
In other embodiments of the present invention, other attrition user groups may be added, different attrition coefficients are assigned, and rules for incorporating corresponding attrition user groups are set.
In this embodiment, a preferred scheme is provided, and the specific step of obtaining a behavior coefficient according to the behavior data of the user is:
in this embodiment, the base behavior value is determined to be 1;
presetting a plurality of characteristic behaviors, including behavior of clicking a payment button, behavior of switching consumption gear, behavior staying on a payment order page for more than 30 seconds, giving a score value of 0.2 to the behavior of clicking the payment button, giving a score value of 0.1 to the behavior of switching consumption gear, and giving a score value of 0.1 to the behavior staying on the payment order page for more than 30 seconds;
capturing whether the user executes the characteristic behaviors or not through behavior data of the user, for example, if the user A executes the payment by clicking a payment button and cancels the payment, determining that the user A executes the behavior of clicking the payment button, if the user A clicks various consumption gear packages in a consumption gear package part in a payment order page, determining that the user A executes the consumption gear switching behaviors, and accumulating a score value of each characteristic behavior executed by the user with a basic behavior value to obtain a behavior coefficient; for example, capture the behavior that the user a has performed the behavior of clicking the payment button, switching the consumption gear, and staying on the payment order page for more than 30 seconds, the behavior coefficient of the user a is 1+0.1+0.2=1.4.
In this embodiment, the probability algorithm specifically includes: acquiring a behavior coefficient A, a loss coefficient B, a random number C (the random number is a constant between 1 and 100 set artificially), a consumption incentive pool probability D, and a user probability value calculation formula of E = A × B × C; when D + E >100, then the match with the pool of consumption incentives is successful.
For example, for a user a, the user a acts as a behavior staying more than 30 seconds in a payment order page, the consumption shift switching behavior is performed, the behavior value a is 1.2, the user a belongs to a loss of an important value user, the loss value B is 1.4, the trigger random number random value C is preset to be 30, the consumption incentive pool probability D is 45.5 (representing a probability of 45.5%), the user probability value E is a (1.2) × B (1.4) × C (30) =50.4, D + E =95.9 + 100, the user fails to be matched with the consumption incentive pool, and if no other consumption incentive pool can be matched successfully, the saving mechanism is not triggered to exit directly; if the user A also has behavior of clicking a payment button, the behavior coefficient A is 1.4, the user probability value E is A (1.4) × B (1.4) × C (30) =58.8, D + E =104.3>100, and the user A is successfully matched with the consumption incentive pool to trigger a saving mechanism.
In an embodiment of the invention, n different levels of consumption incentive pools are provided from low to high, each level of consumption incentive pool has a corresponding hit probability, the higher level of consumption incentive pool has a lower hit probability, and the higher level of consumption incentive pool has a greater payment deduction degree for consumption incentives contained therein; if the matching with the plurality of consumption incentive pools can be successfully carried out at the same time, matching the consumption incentive pool with the highest grade; for example, the lowest level 1 consumption incentive pool has a hit probability of 60, which includes a consumption incentive, specifically, a 3-coupon with an order initial amount of 20 dollars for deduction; the highest level 9-grade consumption incentive pool has a hit probability of 10 and comprises three consumption incentives including a no-threshold exempt 10-element coupon, a no-threshold 5-fold coupon and a 20-minute experience coupon on free use of a shared massage armchair. And if the user A can be successfully matched with the level 4 consumption incentive pool, the level 5 consumption incentive pool and the level 6 consumption incentive pool at the same time, directly matching the level 6 consumption incentive pool.
The invention also provides a user payment saving device of the shared massage armchair, which comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the program to realize the user payment saving method of the shared massage armchair according to any embodiment of the invention.
The invention further provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements a method of user payment withholding for a shared massage armchair according to any of the embodiments of the invention.
The above description is only an embodiment of the present invention, and is not intended to limit the scope of the present invention, and all equivalent structures or equivalent processes performed by the present invention or directly or indirectly applied to other related technical fields are included in the scope of the present invention.
Claims (6)
1. A user payment saving method for a shared massage chair, comprising the steps of:
when a user enters a payment order page of the shared massage chair, acquiring behavior data of the user, and before the user gives up payment and leaves the payment order page, executing the following steps:
acquiring historical data of the user on a shared massage armchair platform, and acquiring a loss coefficient according to the historical data, wherein the loss coefficient is used for indicating consumption loyalty of the user;
acquiring a behavior coefficient according to behavior data of a user, wherein the behavior coefficient is used for indicating the payment desire of the user;
a plurality of consumption incentive pools are preset on a shared massage chair platform, each consumption incentive pool comprises a plurality of consumption incentives for payment deduction, and each consumption incentive pool has a corresponding hit probability; calculating a probability value according to the loss coefficient and the behavior coefficient, matching through the probability value and the hit probability of each consumption incentive pool, if the probability value can be successfully matched with any consumption incentive pool, triggering a saving mechanism, acquiring consumption incentives from the successfully matched consumption incentive pool, sending the consumption incentives to a virtual account of a user, displaying the consumption incentives on a closed page of a payment order, and if the probability value cannot be matched with any consumption incentive pool, quitting; providing n consumption incentive pools in different levels from low to high, wherein the consumption incentive pool in each level has a corresponding hit probability, the higher the level of the consumption incentive pool is, the lower the hit probability is, and the greater the payment deduction degree of the consumption incentive contained in the higher level of the consumption incentive pool is; if the matching with the plurality of consumption incentive pools can be successfully carried out at the same time, matching the consumption incentive pool with the highest grade;
the specific steps of obtaining a behavior coefficient according to the behavior data of the user are as follows:
determining a base behavior value;
presetting a plurality of characteristic behaviors, and giving different score values to each characteristic behavior;
and capturing whether the user executes the characteristic behaviors or not through behavior data of the user, and accumulating the score value of each characteristic behavior executed by the user and the basic behavior value to obtain the behavior coefficient.
2. The method for saving user payment for a shared massage armchair according to claim 1, wherein the step of obtaining historical data of the user on the shared massage armchair platform, and the step of obtaining a churn factor according to the historical data comprises:
obtaining historical consumption data and historical interaction data of a user from the historical data, and grading the user according to the historical consumption data and the historical interaction data;
presetting a plurality of loss user groups with different grades, wherein each loss user group corresponds to a different scoring range and is endowed with different loss coefficients;
and determining the loss user group to which the user belongs according to the score of the user and the score range of each loss user group, and determining the loss coefficient of the user according to the loss user group to which the user belongs.
3. The method of claim 2, wherein the user payment withholding method of the shared massage armchair is characterized in that:
the historical consumption data of the user comprises: the number of historical consumption orders, the accumulated amount of historical consumption and the consumption frequency;
the historical interaction data comprises: general user registration data at the shared massage chair platform and member user registration data at the shared massage chair platform.
4. The method of claim 1, wherein the characteristic behavior comprises: the behavior of the user clicking a payment button in the order page, the behavior of switching consumption gears in the order page, and the retention behavior in the order page.
5. A user payment withholding apparatus of a shared massage chair, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor, when executing the program, implements a user payment withholding method of a shared massage chair as claimed in any one of claims 1 to 4.
6. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method of payment saving for users of a shared massage chair according to any one of claims 1 to 4.
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