CN113179427B - Compensation exposure method and device in intelligent television advertisement system and electronic equipment - Google Patents
Compensation exposure method and device in intelligent television advertisement system and electronic equipment Download PDFInfo
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- CN113179427B CN113179427B CN202110416675.4A CN202110416675A CN113179427B CN 113179427 B CN113179427 B CN 113179427B CN 202110416675 A CN202110416675 A CN 202110416675A CN 113179427 B CN113179427 B CN 113179427B
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- 238000000034 method Methods 0.000 title claims abstract description 38
- 238000012544 monitoring process Methods 0.000 claims abstract description 37
- 230000008569 process Effects 0.000 claims description 9
- 230000002159 abnormal effect Effects 0.000 claims description 3
- 230000001447 compensatory effect Effects 0.000 claims 2
- 238000010586 diagram Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 3
- 230000004075 alteration Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 230000002349 favourable effect Effects 0.000 description 1
- 230000002452 interceptive effect Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/237—Communication with additional data server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
- H04N21/2387—Stream processing in response to a playback request from an end-user, e.g. for trick-play
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The application relates to a compensation exposure method, a compensation exposure device and electronic equipment in an intelligent television advertisement system, and belongs to the technical field of intelligent televisions; and reporting exposure data according to the monitoring codes corresponding to the advertisement materials, and generating a reporting condition record, wherein the reporting condition record comprises: reporting success and failure information and reporting failure reason information under the failure condition; and analyzing and judging the reported condition record, and performing corresponding compensation exposure processing on the exposure data which fails in reporting based on the failure reason. The method and the device can enable the monitoring data to better meet the actual situation, thereby reducing the advertising revenue loss of the advertising operator.
Description
Technical Field
The application belongs to the technical field of smart televisions, and particularly relates to a compensation exposure method, a compensation exposure device and electronic equipment in a smart television advertisement system.
Background
Currently, in the operation process of the smart television industry, advertisement putting and operation are important components. In the intelligent television advertisement delivery, at the cloud side, an advertisement operator delivers advertisements to a specified intelligent television terminal through an advertisement delivery system according to the entrustment of an advertiser; and on the terminal side, after the advertisement processing APP on the intelligent television terminal obtains the advertisement to which the terminal belongs by accessing the advertisement delivery system, the advertisement is displayed and exposure information is reported to a third-party monitoring company. And the third-party monitoring company generates monitoring data according to the reported exposure information and provides an advertisement data settlement report.
In the related technology, exposure data reporting is directly initiated after the smart television finishes advertisement display, while success or failure of reporting results is not concerned, and reporting failure is inevitably caused in practice, so that finally counted monitoring data is not practical, advertisement income loss is caused to advertisement operators, and especially when the terminal magnitude reaches hundreds of thousands of millions or even millions, loss cannot be ignored at all.
The above is only for the purpose of assisting understanding of the technical solution of the present invention, and does not represent an admission that the above is the prior art.
Disclosure of Invention
In order to overcome the problems in the related art at least to a certain extent, the application provides the compensation exposure method, the compensation exposure device and the electronic equipment in the intelligent television advertising system, provides a compensation exposure mechanism, is favorable for practically reporting exposure data, and improves the accuracy of monitoring data.
In order to achieve the purpose, the following technical scheme is adopted in the application:
in a first aspect,
the application provides a compensation exposure method in an intelligent television advertising system, which comprises the following steps:
displaying the obtained advertisement material;
reporting exposure data according to the monitoring codes corresponding to the advertisement materials, and generating reporting condition records, wherein the reporting condition records comprise: reporting success and failure information and reporting failure reason information under the failure condition;
and analyzing and judging the reported condition record, and performing corresponding compensation exposure processing on the reported failed exposure data based on failure reasons.
Optionally, when the failure reason is that the terminal is abnormally shut down, the compensation exposure processing specifically includes:
and monitoring the starting condition of the terminal, and compensating and exposing the exposure data which fails to be reported once when the terminal is started next time.
Optionally, when the failure cause is a network connection failure, the compensation exposure processing specifically includes:
monitoring whether the network connection is recovered, and compensating and exposing exposure data which fails to report once when the network connection is recovered.
Optionally, when the failure cause is a failure of the server at the receiving end, the compensation exposure processing specifically includes:
and polling and monitoring a service port of the receiving server, and compensating and exposing exposure data which fails to report once when the server is recovered to be normal.
Optionally, the generating the report condition record specifically includes:
after exposure data is reported, when feedback indication information of report failure is received, the report failure is recorded in report condition records.
Optionally, the generating the report condition record specifically includes:
after exposure data is reported, when the feedback indication information is not received in a preset time period, the reporting failure is recorded in the reporting condition record.
Optionally, an advertisement system of the cloud is accessed to obtain an advertisement material corresponding to the terminal and a monitoring code corresponding to the advertisement material;
the monitoring code is provided by a third party monitoring company.
Optionally, the compensation exposure method is implemented based on an advertisement service program built in the terminal.
In a second aspect of the present invention,
the application provides compensation exposure device among intelligent television advertising system, the device includes:
the display module is used for displaying the obtained advertisement material;
a reporting processing module, configured to report exposure data according to the monitoring code corresponding to the advertisement material, and generate a reporting condition record, where the reporting condition record includes: reporting success and failure information and reporting failure reason information under the failure condition;
and the compensation exposure processing module is used for analyzing and judging the reported condition record and carrying out corresponding compensation exposure processing on the reported failed exposure data based on failure reasons.
In a third aspect,
the application provides an electronic device, including:
a memory having an executable program stored thereon;
a processor for executing the executable program in the memory to implement the steps of the method described above.
This application adopts above technical scheme, possesses following beneficial effect at least:
by providing the method for compensating exposure in the intelligent television advertisement system, the compensation exposure processing is realized under the condition that the traditional exposure reporting fails, and the problem that effective advertisement display is not monitored and counted is reduced, so that the monitoring data is more in line with the actual condition, and the advertisement income loss of an advertisement operator is reduced.
Additional advantages, objects, and features of the invention will be set forth in part in the description which follows and in part will become apparent to those having ordinary skill in the art upon examination of the following or may be learned from practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings are included to provide a further understanding of the technology or prior art of the present application and are incorporated in and constitute a part of this specification. The drawings for illustrating the embodiments of the present application together with the embodiments of the present application serve to explain the technical solutions of the present application, but do not limit the technical solutions of the present application.
Fig. 1 is a schematic flowchart illustrating a compensation exposure method in an intelligent television advertising system according to an embodiment of the present application;
FIG. 2 is an interactive schematic illustration of a compensation exposure method in an intelligent television advertising system according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of a compensation exposure apparatus in an intelligent television advertising system according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail below. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
As described in the background art, there is a defect in the prior art that revenue loss of an advertisement operator is caused by failure of reporting exposure data and thus monitoring data is not in accordance with reality. In view of the above, the present application provides a compensation exposure method in an intelligent television advertisement system.
In an embodiment, the compensation exposure method in the smart television advertising system is applied to a terminal device (such as a smart television terminal), and is implemented based on an advertisement service program built in the terminal, as shown in fig. 1, the method includes:
step S110, displaying the obtained advertisement material;
the advertisement material refers to the advertisement material delivered by the advertisement operator. In the step, an advertisement putting system at the cloud is accessed to obtain an advertisement material corresponding to the terminal and a monitoring code corresponding to the advertisement material; the monitoring code here is provided by a third party monitoring company.
After the advertisement material is exposed, continuing to step S120, reporting exposure data according to the monitoring code corresponding to the advertisement material, and generating a report condition record, wherein the report condition record includes: reporting success and failure information and reporting failure reason information under the failure condition;
for example, in the embodiment, after exposure data is reported, when feedback indication information of report failure is received, the report failure is recorded in a report condition record, and when the feedback indication information of report success is received, the report success is recorded; after exposure data is reported, when the feedback indication information is not received in a preset time period, the reporting failure is recorded in the reporting condition record. It is easy to understand that when failure is recorded, failure reason information needs to be recorded at the same time so as to perform compensation exposure processing subsequently.
Returning to fig. 1, the process continues to step S130, where the report record is analyzed and determined, and the exposure data that failed to be reported is processed for the corresponding compensation exposure based on the failure reason, and how to compensate the exposure is described in detail later.
The method for compensating exposure in the intelligent television advertising system realizes compensation exposure processing under the condition of failure reporting of traditional exposure, reduces the problem that effective advertisement display is not monitored and counted, enables monitoring data to better meet the actual condition and reduces the loss of advertisement income of an advertisement operator.
As shown in fig. 2, based on the foregoing, in another embodiment, the reporting failure reason includes an abnormal shutdown of the terminal (e.g., a user suddenly shuts down in fig. 2), a network connection failure, and a failure of the server on the receiving side.
In this example, as shown in fig. 2, the corresponding compensation exposure processing is performed based on the failure reason, and includes:
when the failure reason is that the terminal is abnormally shut down, the compensation exposure processing specifically comprises the following steps: monitoring the starting condition of the terminal, and compensating exposure once for the exposure data which fails to be reported when the terminal is started next time;
when the failure cause is a network connection failure, the compensation exposure processing specifically includes: monitoring whether the network connection is recovered, and compensating and exposing exposure data which fails to report once when the network connection is recovered;
when the failure reason is a failure of the server at the receiving end, the compensation exposure processing specifically comprises the following steps: and polling and monitoring a service port of the receiver server, and compensating and exposing the exposure data which fails to be reported once when the server is recovered to be normal.
It should be noted that, in the foregoing process, how to monitor the startup condition of the terminal, how to monitor the network connection condition, and how to poll and monitor the working condition of the remote server all belong to the prior art, and detailed description is not provided herein.
Fig. 3 is a schematic structural diagram of a compensation exposure apparatus in an intelligent television advertising system according to an embodiment of the present application, and as shown in fig. 3, the compensation exposure apparatus 300 includes:
the display module 301 is configured to display the obtained advertisement material;
a reporting processing module 302, configured to report exposure data according to the monitoring code corresponding to the advertisement material, and generate a reporting condition record, where the reporting condition record includes: reporting success and failure information and reporting failure reason information under the failure condition;
and the compensation exposure processing module 303 is configured to analyze and judge the report condition record, and perform corresponding compensation exposure processing on the exposure data with a report failure based on a failure reason.
With respect to the compensation exposure apparatus 300 in the above-described related embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.
Fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application, and as shown in fig. 4, the electronic device 400 includes:
a memory 401 having an executable program stored thereon;
a processor 402 for executing the executable program in the memory 401 to implement the steps of the above method.
With respect to the electronic device 400 in the above embodiment, the specific manner of executing the program in the memory 401 by the processor 402 thereof has been described in detail in the embodiment related to the method, and will not be elaborated herein.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description of the present specification, reference to the description of "one embodiment," "some embodiments," "an example," "a specific example," or "some examples" or the like means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (5)
1. A compensation reporting method in an intelligent television advertisement system is applied to a terminal and is characterized by comprising the following steps:
displaying the obtained advertisement material;
reporting exposure data according to the monitoring codes corresponding to the advertisement materials, and generating reporting condition records, wherein the reporting condition records comprise: reporting success and failure information and reporting failure reason information under the failure condition;
analyzing and judging the reporting condition record, and performing corresponding compensation reporting processing on the exposure data which fails in reporting based on the failure reason;
wherein,
when the failure reason is the abnormal shutdown of the terminal, the compensation reporting process specifically includes:
monitoring the starting condition of the terminal, and performing compensation reporting on exposure data which fails to be reported once when the terminal is started next time;
when the failure reason is a network connection failure, the compensation reporting process specifically includes:
monitoring whether the network connection is recovered, and when the network connection is recovered, performing compensation reporting on exposure data which fails to be reported once;
when the failure reason is a receiver server failure, the compensation reporting processing specifically includes:
polling and monitoring a service port of a receiving side server, and when the server returns to normal, compensating and reporting exposure data which fails to be reported once;
the generating of the report condition record specifically includes:
after exposure data is reported, when feedback indication information of report failure is received, the report failure is recorded in report condition record,
after the exposure data is reported, when the feedback indication information is not received in a preset time period, the reporting failure is recorded in the reporting condition record.
2. The compensation reporting method of claim 1, wherein the advertisement system of the cloud is accessed to obtain the advertisement material corresponding to the terminal and the monitoring code corresponding to the advertisement material;
the monitoring code is provided by a third party monitoring company.
3. The compensatory reporting method according to claim 1 or 2, wherein the compensatory reporting method is implemented based on an advertisement service program built in the terminal.
4. A compensation reporting device in an intelligent television advertisement system is characterized by comprising:
the display module is used for displaying the obtained advertisement material;
a reporting processing module, configured to report exposure data according to the monitoring code corresponding to the advertisement material, and generate a reporting condition record, where the reporting condition record includes: reporting success and failure information and reporting failure reason information under the failure condition;
the compensation reporting processing module is used for analyzing and judging the reporting condition record and carrying out corresponding compensation reporting processing on the exposure data which fails to be reported based on the failure reason;
the compensation reporting processing module is configured to:
when the failure reason is the abnormal shutdown of the terminal, the compensation reporting process specifically includes:
monitoring the starting-up condition of the terminal, and performing compensation reporting on exposure data which fails to be reported once when the terminal is started up next time;
when the failure reason is a network connection failure, the compensation reporting process specifically includes:
monitoring whether the network connection is recovered, and when the network connection is recovered, performing compensation reporting on exposure data which fails to be reported once;
when the failure reason is a receiver server failure, the compensation reporting processing specifically includes:
polling and monitoring a service port of a receiving side server, and when the server returns to normal, compensating and reporting exposure data which fails to be reported once;
the report processing module is configured to:
after exposure data is reported, when feedback indication information of report failure is received, the report failure is recorded in report condition record,
after exposure data is reported, when the feedback indication information is not received in a preset time period, the reporting failure is recorded in the reporting condition record.
5. An electronic device, comprising:
a memory having an executable program stored thereon;
a processor for executing the executable program in the memory to implement the steps of the method of any one of claims 1-3.
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| CN202110416675.4A CN113179427B (en) | 2021-04-19 | 2021-04-19 | Compensation exposure method and device in intelligent television advertisement system and electronic equipment |
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| CN202110416675.4A CN113179427B (en) | 2021-04-19 | 2021-04-19 | Compensation exposure method and device in intelligent television advertisement system and electronic equipment |
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| CN109426981A (en) * | 2017-08-31 | 2019-03-05 | 武汉斗鱼网络科技有限公司 | Web terminal advertisement exposure detection method, storage medium, electronic equipment and system |
| CN109064222A (en) * | 2018-07-24 | 2018-12-21 | 百度在线网络技术（北京）有限公司 | Advertisement detecting method, apparatus, system, terminal and computer readable storage medium |
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