CN113159857B - Advertisement putting method and device - Google Patents
Advertisement putting method and device Download PDFInfo
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- CN113159857B CN113159857B CN202110486331.0A CN202110486331A CN113159857B CN 113159857 B CN113159857 B CN 113159857B CN 202110486331 A CN202110486331 A CN 202110486331A CN 113159857 B CN113159857 B CN 113159857B
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- 238000000034 method Methods 0.000 title claims abstract description 53
- 230000009471 action Effects 0.000 claims description 20
- 238000001514 detection method Methods 0.000 claims description 3
- 230000008569 process Effects 0.000 description 8
- 238000010586 diagram Methods 0.000 description 4
- 230000008901 benefit Effects 0.000 description 2
- 238000002716 delivery method Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
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- 238000012986 modification Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention provides an advertisement putting method and device, wherein the method comprises the following steps: acquiring first video data corresponding to a prediction area uploaded by first acquisition equipment and second video data corresponding to a delivery area uploaded by second acquisition equipment; determining first customer flow information of a prediction area and second customer flow information of a delivery area based on the first video data and the second video data; judging whether the putting area meets preset advertisement putting conditions or not based on the first guest flow information and the second guest flow information; if the putting area meets the advertisement putting condition, setting an advertisement putting strategy and a target advertisement to be put in the putting area; based on the advertisement putting strategy, putting a target advertisement in the putting area; and if the advertisement putting area does not meet the advertisement putting condition, closing the advertisement putting. By applying the method provided by the invention, the advertisement is not required to be put in real time, and the advertisement putting strategy is set according to the passenger flow information in different areas, so that the advertisement is put in intelligently.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method and apparatus for advertisement delivery.
Background
At present, various billboards and advertising machines can be seen in various public places, and the advertising is put in by applying a multimedia video playing technology in various public places.
The traditional advertisement putting mode in public places is to set advertisement putting contents, and the advertisement machine circularly puts advertisements according to the set contents. The advertisement putting mode is mechanical and can not intelligently and selectively put advertisements no matter in the condition of people or no people. Advertisement putting is carried out under the unmanned condition, the aim of advertisement content promotion cannot be achieved, and the resource for putting advertisements is wasted.
Disclosure of Invention
In view of the above, the invention provides an advertisement putting method by which advertisements can be reasonably put, and user experience is improved.
The invention also provides an advertisement putting device which is used for ensuring the realization and the application of the method in practice.
An advertising method comprising:
acquiring first video data corresponding to a prediction area uploaded by first acquisition equipment and second video data corresponding to a delivery area uploaded by second acquisition equipment;
determining first customer flow information of the prediction area and second customer flow information of the delivery area based on the first video data and the second video data;
Judging whether the putting area meets preset advertisement putting conditions or not based on the first guest flow information and the second guest flow information;
if the putting area meets the advertisement putting conditions, setting an advertisement putting strategy and a target advertisement to be put in the putting area;
based on the advertisement putting strategy, putting the target advertisement in the putting area;
and if the advertisement putting area does not meet the advertisement putting condition, closing the advertisement putting.
In the above method, optionally, the determining, based on the first video data and the second video data, the first customer flow information of the predicted area and the second customer flow information of the delivering area includes:
acquiring each first video frame in the first video data and each second video frame in the second video data;
inputting each first video frame and each second video frame into a preset human body identification model to obtain first initial passenger flow information of the predicted area and second initial passenger flow information of the put-in area, which are output by the human body identification model; the first initial passenger flow information comprises first customer walking information of each first customer in the prediction area, and the second initial passenger flow information comprises second customer walking information of each second customer in the delivery area;
Determining a walking track of each first customer in the preset area based on the walking information of each first customer;
removing first customer walking information of a first customer with a walking track which is not a forward track in the first initial passenger flow information to obtain first customer walking information of the prediction area, wherein the forward track is the walking track of the first customer from the prediction area to the throwing area;
determining a walking track and a client position of each second client in the putting area based on the walking information of each second client;
and calculating the action time of each second client going out of the delivery area based on the walking track and the client position of each second client, and removing the second client walking information of the second client with the action time smaller than a preset time threshold value from the second initial passenger flow information to obtain the second passenger flow information of the delivery area.
In the above method, optionally, the determining whether the placement area meets a preset advertisement placement condition based on the first customer flow information and the second customer flow information includes:
determining a first customer flow in the pre-determined area and a second customer flow in the dropped area based on the first customer flow information and the second customer flow information;
Judging whether the first customer flow rate and the second customer flow rate are larger than a preset passenger flow threshold value or not;
if the first customer flow or the second customer flow is greater than the customer flow threshold, determining that the delivery area meets the advertisement delivery condition;
and if the first customer flow information and the second customer flow information are not greater than the passenger flow threshold, determining that the advertisement putting condition is not met by the putting area.
The method, optionally, setting the advertisement delivery policy and the target advertisement to be delivered in the delivery area includes:
detecting whether advertisements are currently put in the putting area;
if the advertisement is currently put in the putting area, determining whether a second customer resides in the putting area based on the second passenger flow information;
if no second customer resides in the delivery area, determining total passenger flow based on the first customer flow and the second passenger flow, selecting target advertisements to be delivered, which are consistent with the total passenger flow, in an advertisement library, setting delivery times corresponding to the target advertisements, and storing the target advertisements into a preset advertisement queue; at least one advertisement is stored in the advertisement queue, and each advertisement in the advertisement queue is put in sequence according to the corresponding storage sequence and the corresponding putting times;
If a second customer resides in the putting area, determining the advertisement type of the advertisement which is currently put in the putting area, selecting any advertisement belonging to the advertisement type from the advertisement library as a target advertisement, setting the putting times corresponding to the target advertisement, and storing the target advertisement into a preset advertisement queue.
The method, optionally, further comprises:
if no advertisement is currently put in the putting area, determining total passenger flow based on the first passenger flow and the second passenger flow, and selecting a target advertisement to be put, which is consistent with the total passenger flow, in an advertisement library;
setting the corresponding throwing times of the target advertisement, and sending the target advertisement to preset front-end playing equipment.
An advertising device, comprising:
the acquisition unit is used for acquiring first video data corresponding to the prediction area uploaded by the first acquisition equipment and second video data corresponding to the delivery area uploaded by the second acquisition equipment;
a determining unit, configured to determine, based on the first video data and the second video data, first customer flow information of the prediction area and second customer flow information of the delivery area;
The judging unit is used for judging whether the putting area meets preset advertisement putting conditions or not based on the first guest flow information and the second guest flow information;
the setting unit is used for setting an advertisement putting strategy and a target advertisement to be put in the putting area if the putting area meets the advertisement putting condition;
a delivery unit, configured to deliver the target advertisement in the delivery area based on the advertisement delivery policy;
and the closing unit is used for closing the advertisement delivery if the delivery area does not meet the advertisement delivery condition.
The above apparatus, optionally, the determining unit includes:
a first obtaining subunit, configured to obtain each first video frame in the first video data and each second video frame in the second video data;
the input subunit is used for inputting each first video frame and each second video frame into a preset human body identification model to obtain first initial passenger flow information of the prediction area and second initial passenger flow information of the put-in area, wherein the first initial passenger flow information is output by the human body identification model; the first initial passenger flow information comprises first customer walking information of each first customer in the prediction area, and the second initial passenger flow information comprises second customer walking information of each second customer in the delivery area;
A first determining subunit, configured to determine, based on the walking information of each first customer, a walking track of each first customer in the preset area;
the first removing subunit is used for removing first customer walking information of a first customer with a walking track which is not a forward track in the first initial passenger flow information to obtain first customer flow information of the prediction area, wherein the forward track is a walking track of the first customer from the prediction area to the throwing area;
the second determining subunit is used for determining the walking track and the client position of each second client in the putting area based on the walking information of each second client;
the second eliminating subunit is configured to calculate, based on the walking track and the client position of each second client, an action time of each second client going out of the delivery area, and eliminate, from the second initial passenger flow information, second client walking information of the second client with an action time smaller than a preset time threshold, so as to obtain second passenger flow information of the delivery area.
The above device, optionally, the determining unit includes:
a third determining subunit, configured to determine, based on the first customer flow information and the second customer flow information, a first customer flow in the preset area and a second customer flow in the delivery area;
The judging subunit is used for judging whether the first customer flow and the second customer flow are larger than a preset passenger flow threshold value or not;
a fourth determining subunit, configured to determine that the placement area meets the advertisement placement condition if the first traffic volume or the second traffic volume is greater than the traffic threshold;
and a fifth determining subunit, configured to determine that the placement area does not meet the advertisement placement condition if the first customer flow information and the second customer flow information are both not greater than the customer flow threshold.
The above device, optionally, the setting unit includes:
the detection subunit is used for detecting whether advertisements are currently put in the putting area;
a sixth determining subunit, configured to determine, if an advertisement is currently being placed in the placement area, based on the second passenger flow information, whether a second customer resides in the placement area;
a first setting subunit, configured to determine a total traffic flow based on the first traffic flow and the second traffic flow if the second client does not reside in the delivery area, select a target advertisement to be delivered that matches the total traffic flow in an advertisement library, set a delivery number corresponding to the target advertisement, and store the target advertisement in a preset advertisement queue; at least one advertisement is stored in the advertisement queue, and each advertisement in the advertisement queue is put in sequence according to the corresponding storage sequence and the corresponding putting times;
And the second setting subunit is used for determining the advertisement type of the advertisement currently being put in the putting area if a second customer resides in the putting area, acquiring any advertisement belonging to the advertisement type from the advertisement library as a target advertisement, setting the putting times corresponding to the target advertisement, and storing the target advertisement into a preset advertisement queue.
The above device, optionally, further comprises:
a third setting subunit, configured to determine a total passenger flow based on the first passenger flow and the second passenger flow if no advertisement is currently placed in the placement area, and select a target advertisement to be placed in accordance with the total passenger flow in an advertisement library; setting the corresponding throwing times of the target advertisement, and sending the target advertisement to preset front-end playing equipment.
A storage medium comprising stored instructions, wherein the instructions, when executed, control a device on which the storage medium resides to perform the advertising method described above.
An electronic device comprising a memory, and one or more instructions, wherein the one or more instructions are stored in the memory and configured to perform the advertising method described above by one or more processors.
Compared with the prior art, the invention has the following advantages:
the invention provides an advertisement putting method, which comprises the following steps: acquiring first video data corresponding to a prediction area uploaded by first acquisition equipment and second video data corresponding to a delivery area uploaded by second acquisition equipment; determining first customer flow information of the prediction area and second customer flow information of the delivery area based on the first video data and the second video data; judging whether the putting area meets preset advertisement putting conditions or not based on the first guest flow information and the second guest flow information; if the putting area meets the advertisement putting conditions, setting an advertisement putting strategy and a target advertisement to be put in the putting area; based on the advertisement putting strategy, putting the target advertisement in the putting area; and if the advertisement putting area does not meet the advertisement putting condition, closing the advertisement putting. By applying the method provided by the invention, the advertisement is not required to be put in real time, and the advertisement putting strategy is set according to the passenger flow information in different areas, so that the advertisement is put in intelligently.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings that are required to be used in the embodiments or the description of the prior art will be briefly described below, and it is obvious that the drawings in the following description are only embodiments of the present invention, and that other drawings can be obtained according to the provided drawings without inventive effort for a person skilled in the art.
FIG. 1 is a method flow chart of an advertisement delivery method provided by an embodiment of the present invention;
FIG. 2 is a flowchart of another method of advertising method according to an embodiment of the present invention;
FIG. 3 is a flowchart of another method of advertising method according to an embodiment of the present invention;
FIG. 4 is a device structure diagram of an advertisement delivery device according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
In this application, relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions, and the terms "comprise," "include," or any other variation thereof, are intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The invention is operational with numerous general purpose or special purpose computing device environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet devices, multiprocessor devices, distributed computing environments that include any of the above devices or devices, and the like.
The embodiment of the invention provides an advertisement putting method which can be applied to various system platforms, wherein an execution subject of the method can be a processor of a computer terminal or various mobile equipment, and a flow chart of the method is shown in fig. 1, and specifically comprises the following steps:
s101: and acquiring the first video data corresponding to the prediction area uploaded by the first acquisition equipment and the second video data corresponding to the delivery area uploaded by the second acquisition equipment.
In the embodiment of the invention, the prediction area is adjacent to the delivery area, the delivery area is an area provided with the delivery advertisement screen, the prediction area is an area adjacent to the delivery area without the delivery advertisement screen, and the size of the prediction area is set according to the range of the video which can be acquired by the first acquisition equipment. The first acquisition device acquires first video data in a prediction range in real time, and the second acquisition device acquires second video data in a delivery area in real time.
It will be appreciated that the first acquisition device and the second acquisition device may each be high definition cameras.
S102: based on the first video data and the second video data, first customer flow information of the prediction area and second customer flow information of the delivery area are determined.
In the embodiment of the present invention, the first client flow information includes client walking information of each client in the prediction area, and if no client exists in the prediction area, the first client flow information is empty. Similarly, the second passenger flow information includes the customer walking information of each customer in the delivery area, and if no customer exists in the delivery area, the second passenger flow information is empty. The passenger flow information contains information data such as walking track, step length, walking position, walking speed and the like of each customer.
Specifically, each video frame of the first video data and the second video data is identified, whether clients exist in the prediction area and the delivery area or not is determined, and corresponding passenger flow information is generated.
S103: and judging whether the putting area meets preset advertisement putting conditions or not based on the first customer flow information and the second customer flow information.
In the embodiment of the invention, whether advertisement is needed to be put after the first video data and the second video database are received currently is determined through the first customer flow information and the second customer flow information.
The advertisement putting condition is whether the passenger flow volume in the preset area or the passenger flow volume in the putting area meets a set threshold value, and if yes, the advertisement putting condition is met.
S104: and if the putting area meets the advertisement putting conditions, setting an advertisement putting strategy and a target advertisement to be put in the putting area.
In the embodiment of the invention, the advertisement putting strategy comprises putting time, putting times, putting sequence and putting mode. The target advertisement to be put in the putting area can be set according to the passenger flow volume in the putting area and the passenger flow volume in the prediction area.
S105: and based on the advertisement putting strategy, putting the target advertisement in the putting area.
In the embodiment of the invention, according to the advertisement putting strategy, the advertisement stream corresponding to the target advertisement is sent to the front-end playing device, and the front-end playing device plays the advertisement based on the advertisement stream.
Wherein, the targeted advertisement can be public benefit advertisement or commercial advertisement. The target advertisement in the invention can be switched according to the change of the passenger flow.
S106: and if the advertisement putting area does not meet the advertisement putting condition, closing the advertisement putting.
It will be appreciated that when the advertisement placement condition is not satisfied, the placement of the advertisement is turned off.
In the advertisement putting method provided by the embodiment of the invention, the first video data uploaded by the first acquisition device and the second video data uploaded by the second acquisition device are acquired, and the first guest flow information in the pre-determined area and the second guest flow information in the putting area are determined through the first video data and the second video data. And judging whether the advertisement is required to be played in the delivery area or not through the first customer flow information and the second customer flow information, namely whether the delivery area meets the advertisement delivery condition or not. If yes, setting an advertisement putting strategy and a target advertisement to be put, and putting the target advertisement in the putting area according to the advertisement putting strategy. If not, no advertisement is required to be put in.
By applying the method provided by the embodiment of the invention, the advertisement is not required to be put in real time, and the advertisement putting strategy is set according to the passenger flow information in different areas, so that the advertisement is put in intelligently.
In the method provided by the embodiment of the present invention, based on the content of S102, the process of determining the first client flow information of the prediction area and the second client flow information of the delivery area based on the first video data and the second video data is shown in fig. 2, and may specifically include:
S201: and acquiring each first video frame in the first video data and each second video frame in the second video data.
In the embodiment of the invention, after the first video data and the second video data are obtained, the first video data and the second video data are subjected to frame disassembly to obtain each first video frame and each second video frame.
S202: inputting each first video frame and each second video frame into a preset human body identification model, and obtaining first initial passenger flow information of the predicted area and second initial passenger flow information of the put-in area, which are output by the human body identification model.
The first initial passenger flow information comprises first customer walking information of each first customer in the prediction area, and the second initial passenger flow information comprises second customer walking information of each second customer in the delivery area.
In the embodiment of the invention, the human body identification model can position each human body in the video frame according to each input video frame, and determine the information such as the walking track, the position, the step length and the like of the manpower according to the sequence of the video frames. The first initial passenger flow information comprises client walking information of all clients in the prediction area, and the second initial passenger flow information comprises client walking information of all clients in the delivery area.
S203: and determining the walking track of each first customer in the preset area based on the walking information of each first customer.
In the embodiment of the invention, if a client exists in the prediction area, the client may walk from the prediction area to the delivery area or walk from the prediction area to other directions, and after the first client flow information output by the human body recognition model is obtained, the walking track of each first client in the prediction area is determined from each first client walking information of the first client flow information.
S204: and removing the first customer walking information of the first customer with the walking track which is not the forward track in the first initial passenger flow information to obtain the first customer flow information of the prediction area.
The forward track is a walking track from the prediction area to the throwing area of the first client.
In the embodiment of the invention, for the clients whose walking tracks are not forward tracks, the clients are characterized as not passing through the throwing area and not watching the thrown advertisements, so that the first clients whose walking tracks are not forward tracks are not target clients for advertisement throwing, and the first client walking information of the first clients whose walking tracks are not forward tracks is needed to be removed from the first initial passenger flow information, so as to obtain the first client flow information.
S205: and determining the walking track and the client position of each second client in the putting area based on the walking information of each second client.
In the embodiment of the invention, if a client exists in the delivery area, the client may be about to leave the delivery area or reside in the delivery area, and after the first client flow information output by the human body recognition model is obtained, the walking track and the client position of each second client are determined from the second client walking information of the first client flow information.
S206: and calculating the action time of each second client going out of the delivery area based on the walking track and the client position of each second client, and removing the second client walking information of the second client with the action time smaller than a preset time threshold value from the second initial passenger flow information to obtain the second passenger flow information of the delivery area.
In the embodiment of the invention, for the second client with the action time smaller than the time threshold, the possibility that the second client can see the advertisement is smaller, so that the second client walking information of the second client with the action time smaller than the time threshold is removed from the second initial passenger flow information, and the second passenger flow information is obtained.
In the advertisement putting method provided by the embodiment of the invention, the first video data and the second video data are subjected to frame splitting to obtain each first video frame and each second video frame. Inputting each first video frame and each second video frame into a human body recognition model, outputting first initial passenger flow information of a prediction area and second initial passenger flow information of a delivery area by the human body recognition model, acquiring first customer walking information of each first customer in the prediction area from the first initial passenger flow information to determine a walking track of each first customer in the prediction area, deleting the first customer walking information of the first customer with the walking track being not a forward track, and acquiring the first customer flow information. And for the second initial passenger flow information, acquiring second customer walking information of each second customer in the putting area to determine a walking track and a customer position of each second customer, calculating action time of each second customer walking out of the putting area according to the walking track and the customer position, and acquiring second customer walking information of the second customer with the action time smaller than a time threshold value.
It should be noted that, if no client whose walking track is a forward track exists in the preset area, the first client flow information is empty; similarly, if no customer whose action time is greater than the time threshold exists in the drop-in area, the second passenger flow information is empty.
It should be noted that if the first initial passenger flow information is empty, it is indicated that the first video data does not capture a customer, no pedestrian exists in the prediction area, and the first passenger flow information is the first initial passenger flow information. If the second initial passenger flow information is empty, the second video data is characterized as not shooting the customer, no pedestrians exist in the putting area, and the second passenger flow information is the first initial passenger flow information.
By applying the method provided by the embodiment of the invention, clients with larger possibility of watching advertisements in the prediction area and the throwing area are removed, so that final passenger flow information is obtained.
In the method provided by the embodiment of the present invention, the process of determining whether the placement area meets the preset advertisement placement condition based on the first customer flow information and the second customer flow information is shown in fig. 3, and may specifically include:
s301: based on the first customer flow information and the second customer flow information, a first customer flow in the pre-determined area and a second customer flow in the drop area are determined.
In the embodiment of the invention, the passenger flow volume of the client capable of effectively watching the advertisement in the preset area and the passenger flow volume of the client capable of effectively watching the advertisement in the putting area are determined through the first passenger flow information and the second passenger flow information.
S302: and judging whether the first customer flow rate and the second customer flow rate are larger than a preset passenger flow threshold value or not.
In the embodiment of the invention, the passenger flow threshold is N, and N is a positive integer greater than or equal to 0.
S303: and if the first customer flow or the second customer flow is larger than the passenger flow threshold, determining that the delivery area meets the advertisement delivery condition.
In the implementation of the invention, if the first customer flow or the second customer flow is larger than the customer flow threshold, the advertisement in the putting area is watched by the customer, and the advertisement putting condition is determined to be met.
S304: and if the first customer flow information and the second customer flow information are not greater than the passenger flow threshold, determining that the advertisement putting condition is not met by the putting area.
In the embodiment of the invention, if the first customer flow or the second customer flow is not greater than the customer flow threshold, the advertisement delivery condition is not satisfied. For example, if the first traffic and the second traffic are both 0, then the unmanned viewing advertisement is characterized without advertising.
In the advertisement putting method provided by the embodiment of the invention, the first guest flow in the preset area and the second guest flow in the putting area are determined, and whether the first guest flow and the second guest flow both meet the guest flow threshold value is judged; if either one of the two conditions is met, the advertisement putting condition is reached; if both are not satisfied, the advertisement delivery condition is not satisfied.
Further, after determining that the advertisement delivery condition is met, an advertisement delivery policy and a content with delivery need to be set, so in S104, setting the advertisement delivery policy and a target advertisement to be delivered in the delivery area may specifically include:
detecting whether advertisements are currently put in the putting area;
if the advertisement is currently put in the putting area, determining whether a second customer resides in the putting area based on the second passenger flow information;
if no second customer resides in the delivery area, determining total passenger flow based on the first customer flow and the second passenger flow, selecting target advertisements to be delivered, which are consistent with the total passenger flow, in an advertisement library, setting delivery times corresponding to the target advertisements, and storing the target advertisements into a preset advertisement queue; at least one advertisement is stored in the advertisement queue, and each advertisement in the advertisement queue is put in sequence according to the corresponding storage sequence and the corresponding putting times;
if a second customer resides in the putting area, determining the advertisement type of the advertisement which is currently put in the putting area, selecting any advertisement belonging to the advertisement type from the advertisement library as a target advertisement, setting the putting times corresponding to the target advertisement, and storing the target advertisement into a preset advertisement queue.
It can be understood that people may flow or stay in the prediction area and the delivery area in real time, so that the delivery area continuously delivers advertisements, whether the advertisements are delivered in the delivery area is determined first each time the target advertisements to be delivered are determined, if the advertisements are being delivered, whether a second stay client exists in the delivery area is determined, the second stay client does not have an obvious walking track, and the second stay client continuously stays in the same position. And if no second customer resides in the delivery area, selecting a target advertisement which is correspondingly delivered according to the predicted area and the total passenger flow of the delivery area, and setting the delivery times. For example, when the total passenger flow is more than 20 people, selecting a financial advertisement; when the total passenger flow is more than 30 people, real estate advertisement is selected; the total passenger flow is more than 50 people, epidemic situation protection advertisements are selected, and the like. The advertisement library stores a plurality of types of advertisements, each type containing at least one advertisement. And under the condition that the putting area is determined to be putting the advertisement, adding the target advertisement into an advertisement queue, and sequentially playing according to the sequence of each advertisement in the advertisement queue. After the target advertisement is selected, the number of times of putting the target advertisement is set according to the first customer flow information and the second customer flow information. If a second customer resides in the putting area, determining the advertisement type of the advertisement currently put in the putting area, recording the advertisement type, selecting any advertisement of the advertisement type from an advertisement library as a target advertisement, setting the putting times, and storing the advertisement type into an advertisement queue.
The process of setting the throwing times of the target advertisement is as follows: according to the first customer flow information and the second customer flow information, determining the walking track of each first customer and each second customer in the preset area, calculating the walking speed according to the walking track of each customer, calculating the average walking speed, and setting the advertisement putting times according to the average walking speed. For example, if the travel speed is high, the number of times of delivery may be set to 1 time, the travel speed is low, and the number of times of delivery may be set to 2 times or more.
When the target advertisement is selected, the target advertisement is selected under the condition that the advertisement is currently put in the putting area, and the advertisement putting strategy is to put in according to the order of the advertisements in the advertisement queue and the corresponding putting times of each advertisement.
In the method provided by the embodiment of the invention, setting the target advertisement and the advertisement putting strategy can further comprise:
if no advertisement is currently put in the putting area, determining total passenger flow based on the first passenger flow and the second passenger flow, and selecting a target advertisement to be put, which is consistent with the total passenger flow, in an advertisement library;
setting the corresponding throwing times of the target advertisement, and sending the target advertisement to preset front-end playing equipment.
It can be understood that when the advertisement is not currently placed in the placement area, the advertisement is not required to be stored in the advertisement queue, the target advertisement to be placed is selected according to the total passenger flow, and the placement times are set. And directly sending the target advertisement to front-end playing equipment, and realizing the release of the target advertisement by the front-end playing equipment.
By applying the method provided by the embodiment of the invention, the advertisement to be put can be selected according to the actual situation, and the exposure of the advertisement can be realized to the greatest extent.
The specific implementation process and derivative manner of the above embodiments are all within the protection scope of the present invention.
Corresponding to the method shown in fig. 1, the embodiment of the present invention further provides an advertisement delivery device, which is used for implementing the method shown in fig. 1, and the advertisement delivery device provided in the embodiment of the present invention may be applied to a computer terminal or various mobile devices, and the schematic structural diagram of the advertisement delivery device is shown in fig. 4, and specifically includes:
an obtaining unit 401, configured to obtain first video data corresponding to a prediction area uploaded by a first acquisition device, and second video data corresponding to a delivery area uploaded by a second acquisition device;
a determining unit 402, configured to determine, based on the first video data and the second video data, first passenger flow information of the prediction area and second passenger flow information of the delivery area;
A judging unit 403, configured to judge whether the placement area meets a preset advertisement placement condition based on the first customer flow information and the second customer flow information;
a setting unit 404, configured to set an advertisement delivery policy and a target advertisement to be delivered in the delivery area if the delivery area meets the advertisement delivery condition;
a delivery unit 405, configured to deliver the target advertisement in the delivery area based on the advertisement delivery policy;
and a closing unit 406, configured to close the advertisement if the advertisement delivery area does not meet the advertisement delivery condition.
In the device provided by the embodiment of the invention, the first video data uploaded by the first acquisition equipment and the second video data uploaded by the second acquisition equipment are obtained, and the first guest flow information in the preset area and the second guest flow information in the release area are determined through the first video data and the second video data. And judging whether the advertisement is required to be played in the delivery area or not through the first customer flow information and the second customer flow information, namely whether the delivery area meets the advertisement delivery condition or not. If yes, setting an advertisement putting strategy and a target advertisement to be put, and putting the target advertisement in the putting area according to the advertisement putting strategy. If not, no advertisement is required to be put in.
By applying the device provided by the embodiment of the invention, the advertisement is not required to be put in real time, and the advertisement putting strategy is set according to the passenger flow information in different areas, so that the advertisement is put in intelligently.
In the device provided by the embodiment of the present invention, the determining unit includes:
a first obtaining subunit, configured to obtain each first video frame in the first video data and each second video frame in the second video data;
the input subunit is used for inputting each first video frame and each second video frame into a preset human body identification model to obtain first initial passenger flow information of the prediction area and second initial passenger flow information of the put-in area, wherein the first initial passenger flow information is output by the human body identification model; the first initial passenger flow information comprises first customer walking information of each first customer in the prediction area, and the second initial passenger flow information comprises second customer walking information of each second customer in the delivery area;
a first determining subunit, configured to determine, based on the walking information of each first customer, a walking track of each first customer in the preset area;
the first removing subunit is used for removing first customer walking information of a first customer with a walking track which is not a forward track in the first initial passenger flow information to obtain first customer flow information of the prediction area, wherein the forward track is a walking track of the first customer from the prediction area to the throwing area;
The second determining subunit is used for determining the walking track and the client position of each second client in the putting area based on the walking information of each second client;
the second eliminating subunit is configured to calculate, based on the walking track and the client position of each second client, an action time of each second client going out of the delivery area, and eliminate, from the second initial passenger flow information, second client walking information of the second client with an action time smaller than a preset time threshold, so as to obtain second passenger flow information of the delivery area.
In the device provided by the embodiment of the present invention, the judging unit includes:
a third determining subunit, configured to determine, based on the first customer flow information and the second customer flow information, a first customer flow in the preset area and a second customer flow in the delivery area;
the judging subunit is used for judging whether the first customer flow and the second customer flow are larger than a preset passenger flow threshold value or not;
a fourth determining subunit, configured to determine that the placement area meets the advertisement placement condition if the first traffic volume or the second traffic volume is greater than the traffic threshold;
And a fifth determining subunit, configured to determine that the placement area does not meet the advertisement placement condition if the first customer flow information and the second customer flow information are both not greater than the customer flow threshold.
In the device provided by the embodiment of the present invention, the setting unit includes:
the detection subunit is used for detecting whether advertisements are currently put in the putting area;
a sixth determining subunit, configured to determine, if an advertisement is currently being placed in the placement area, based on the second passenger flow information, whether a second customer resides in the placement area;
a first setting subunit, configured to determine a total traffic flow based on the first traffic flow and the second traffic flow if the second client does not reside in the delivery area, select a target advertisement to be delivered that matches the total traffic flow in an advertisement library, set a delivery number corresponding to the target advertisement, and store the target advertisement in a preset advertisement queue; at least one advertisement is stored in the advertisement queue, and each advertisement in the advertisement queue is put in sequence according to the corresponding storage sequence and the corresponding putting times;
and the second setting subunit is used for determining the advertisement type of the advertisement currently being put in the putting area if a second customer resides in the putting area, acquiring any advertisement belonging to the advertisement type from the advertisement library as a target advertisement, setting the putting times corresponding to the target advertisement, and storing the target advertisement into a preset advertisement queue.
The device provided by the embodiment of the invention further comprises:
a third setting subunit, configured to determine a total passenger flow based on the first passenger flow and the second passenger flow if no advertisement is currently placed in the placement area, and select a target advertisement to be placed in accordance with the total passenger flow in an advertisement library; setting the corresponding throwing times of the target advertisement, and sending the target advertisement to preset front-end playing equipment.
The specific working process of each unit and sub-unit in the advertisement delivery device disclosed in the above embodiment of the present invention can be referred to the corresponding content in the advertisement delivery method disclosed in the above embodiment of the present invention, and will not be described herein.
The embodiment of the invention also provides a storage medium, which comprises stored instructions, wherein the equipment where the storage medium is located is controlled to execute the advertisement putting method when the instructions run.
The embodiment of the present invention further provides an electronic device, whose structural schematic diagram is shown in fig. 5, specifically including a memory 501, and one or more instructions 502, where the one or more instructions 502 are stored in the memory 501, and configured to be executed by the one or more processors 503, where the one or more instructions 502 perform the following operations:
Acquiring first video data corresponding to a prediction area uploaded by first acquisition equipment and second video data corresponding to a delivery area uploaded by second acquisition equipment;
determining first customer flow information of the prediction area and second customer flow information of the delivery area based on the first video data and the second video data;
judging whether the putting area meets preset advertisement putting conditions or not based on the first guest flow information and the second guest flow information;
if the putting area meets the advertisement putting conditions, setting an advertisement putting strategy and a target advertisement to be put in the putting area;
based on the advertisement putting strategy, putting the target advertisement in the putting area;
and if the advertisement putting area does not meet the advertisement putting condition, closing the advertisement putting.
In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.
Those of skill would further appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both.
To clearly illustrate this interchangeability of hardware and software, various illustrative components and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (6)
1. An advertising method, comprising:
acquiring first video data corresponding to a prediction area uploaded by first acquisition equipment and second video data corresponding to a delivery area uploaded by second acquisition equipment; the prediction area is an area which is not provided with an advertisement putting screen and is adjacent to the advertisement putting area;
acquiring each first video frame in the first video data and each second video frame in the second video data;
inputting each first video frame and each second video frame into a preset human body identification model to obtain first initial passenger flow information of the predicted area and second initial passenger flow information of the put-in area, which are output by the human body identification model; the first initial passenger flow information comprises first customer walking information of each first customer in the prediction area, and the second initial passenger flow information comprises second customer walking information of each second customer in the delivery area;
determining a walking track of each first customer in the preset area based on the walking information of each first customer;
removing first customer walking information of a first customer with a walking track which is not a forward track in the first initial passenger flow information to obtain first customer walking information of the prediction area, wherein the forward track is the walking track of the first customer from the prediction area to the throwing area;
Determining a walking track and a client position of each second client in the putting area based on the walking information of each second client;
calculating the action time of each second client going out of the delivery area based on the walking track and the client position of each second client, and removing the second client walking information of the second client with the action time smaller than a preset time threshold value from the second initial passenger flow information to obtain second passenger flow information of the delivery area;
determining a first customer flow in the pre-determined area and a second customer flow in the dropped area based on the first customer flow information and the second customer flow information;
judging whether the first customer flow rate and the second customer flow rate are larger than a preset passenger flow threshold value or not;
if the first customer flow or the second customer flow is greater than the customer flow threshold, determining that the delivery area meets the advertisement delivery condition;
if the first customer flow information and the second customer flow information are not greater than the passenger flow threshold, determining that the advertisement putting condition is not met by the putting area;
if the putting area meets the advertisement putting conditions, setting an advertisement putting strategy and a target advertisement to be put in the putting area;
Based on the advertisement putting strategy, putting the target advertisement in the putting area;
and if the advertisement putting area does not meet the advertisement putting condition, closing the advertisement putting.
2. The method of claim 1, wherein the setting of the advertisement delivery policy and the targeted advertisement to be delivered in the delivery area comprises:
detecting whether advertisements are currently put in the putting area;
if the advertisement is currently put in the putting area, determining whether a second customer resides in the putting area based on the second passenger flow information;
if no second customer resides in the delivery area, determining total passenger flow based on the first customer flow and the second passenger flow, selecting target advertisements to be delivered, which are consistent with the total passenger flow, in an advertisement library, setting delivery times corresponding to the target advertisements, and storing the target advertisements into a preset advertisement queue; at least one advertisement is stored in the advertisement queue, and each advertisement in the advertisement queue is put in sequence according to the corresponding storage sequence and the corresponding putting times;
if a second customer resides in the putting area, determining the advertisement type of the advertisement which is currently put in the putting area, selecting any advertisement belonging to the advertisement type from the advertisement library as a target advertisement, setting the putting times corresponding to the target advertisement, and storing the target advertisement into a preset advertisement queue.
3. The method as recited in claim 2, further comprising:
if no advertisement is currently put in the putting area, determining total passenger flow based on the first passenger flow and the second passenger flow, and selecting a target advertisement to be put, which is consistent with the total passenger flow, in an advertisement library;
setting the corresponding throwing times of the target advertisement, and sending the target advertisement to preset front-end playing equipment.
4. An advertising device, comprising:
the acquisition unit is used for acquiring first video data corresponding to the prediction area uploaded by the first acquisition equipment and second video data corresponding to the delivery area uploaded by the second acquisition equipment; the prediction area is an area which is not provided with an advertisement putting screen and is adjacent to the advertisement putting area;
a determination unit comprising: the device comprises a first acquisition subunit, an input subunit, a first determination subunit, a first rejection subunit, a second determination subunit and a second rejection subunit;
the first obtaining subunit is configured to obtain each first video frame in the first video data and each second video frame in the second video data;
The input subunit is configured to input each first video frame and each second video frame into a preset human body identification model, and obtain first initial passenger flow information of the prediction area and second initial passenger flow information of the delivery area, which are output by the human body identification model; the first initial passenger flow information comprises first customer walking information of each first customer in the prediction area, and the second initial passenger flow information comprises second customer walking information of each second customer in the delivery area;
the first determining subunit is configured to determine, based on the walking information of each first customer, a walking track of each first customer in the preset area;
the first eliminating subunit is configured to eliminate first customer traveling information of a first customer whose traveling track is not a forward track in the first initial passenger flow information, obtain first customer flow information of the prediction area, and make the forward track be a traveling track of the first customer from the prediction area to the delivery area;
the second determining subunit is configured to determine a walking track and a client position of each second client in the delivery area based on the walking information of each second client;
The second eliminating subunit is configured to calculate, based on a walking track and a client position of each second client, an action time of each second client going out of the delivery area, and eliminate, from the second initial passenger flow information, second client walking information of a second client with an action time less than a preset time threshold, so as to obtain second passenger flow information of the delivery area;
a judgment unit including: a third determination subunit, a judgment subunit, a fourth determination subunit, and a fifth determination subunit;
the third determining subunit is configured to determine, based on the first customer flow information and the second customer flow information, a first customer flow in the preset area and a second customer flow in the delivery area;
the judging subunit is configured to judge whether the first customer flow rate and the second customer flow rate are greater than a preset customer flow threshold;
the fourth determining subunit is configured to determine that the placement area meets the advertisement placement condition if the first traffic volume or the second traffic volume is greater than the traffic threshold;
the fifth determining subunit is configured to determine that the placement area does not meet the advertisement placement condition if the first customer flow information and the second customer flow information are both not greater than the customer flow threshold;
The setting unit is used for setting an advertisement putting strategy and a target advertisement to be put in the putting area if the putting area meets the advertisement putting condition;
a delivery unit, configured to deliver the target advertisement in the delivery area based on the advertisement delivery policy;
and the closing unit is used for closing the advertisement delivery if the delivery area does not meet the advertisement delivery condition.
5. The apparatus according to claim 4, wherein the setting unit includes:
the detection subunit is used for detecting whether advertisements are currently put in the putting area;
a sixth determining subunit, configured to determine, if an advertisement is currently being placed in the placement area, based on the second passenger flow information, whether a second customer resides in the placement area;
a first setting subunit, configured to determine a total traffic flow based on the first traffic flow and the second traffic flow if the second client does not reside in the delivery area, select a target advertisement to be delivered that matches the total traffic flow in an advertisement library, set a delivery number corresponding to the target advertisement, and store the target advertisement in a preset advertisement queue; at least one advertisement is stored in the advertisement queue, and each advertisement in the advertisement queue is put in sequence according to the corresponding storage sequence and the corresponding putting times;
And the second setting subunit is used for determining the advertisement type of the advertisement currently being put in the putting area if a second customer resides in the putting area, acquiring any advertisement belonging to the advertisement type from the advertisement library as a target advertisement, setting the putting times corresponding to the target advertisement, and storing the target advertisement into a preset advertisement queue.
6. The apparatus as recited in claim 5, further comprising:
a third setting subunit, configured to determine a total passenger flow based on the first passenger flow and the second passenger flow if no advertisement is currently placed in the placement area, and select a target advertisement to be placed in accordance with the total passenger flow in an advertisement library; setting the corresponding throwing times of the target advertisement, and sending the target advertisement to preset front-end playing equipment.
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| CN202110486331.0A CN113159857B (en) | 2021-04-30 | 2021-04-30 | Advertisement putting method and device |
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| CN202110486331.0A CN113159857B (en) | 2021-04-30 | 2021-04-30 | Advertisement putting method and device |
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| US10460343B2 (en) * | 2014-10-28 | 2019-10-29 | Facebook, Inc. | Estimating radius of a target area for serving an advertisement |
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| CN108197987A (en) * | 2017-12-28 | 2018-06-22 | 珠海华发新科技投资控股有限公司 | Advertisement integrated management monitors system and method |
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| CN108846713A (en) * | 2018-07-12 | 2018-11-20 | 天津璧合信息技术有限公司 | Advertisement placement method and device |
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