CN113129077A - Method and equipment for monitoring transparency of programmed advertisements - Google Patents
Method and equipment for monitoring transparency of programmed advertisements Download PDFInfo
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- CN113129077A CN113129077A CN202110505291.XA CN202110505291A CN113129077A CN 113129077 A CN113129077 A CN 113129077A CN 202110505291 A CN202110505291 A CN 202110505291A CN 113129077 A CN113129077 A CN 113129077A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0272—Period of advertisement exposure
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Abstract
The application relates to a method and equipment for monitoring transparency of programmed advertisements, which aims to split the whole delivery process and specifically comprises the following steps: recording delivery information before the programmed advertisement is delivered; storing the release information in sections in programmed advertisement release, and recording the release information of each section; and after the programmed advertisement putting is finished, summarizing the recorded putting information of each section to obtain a putting summarizing result of the programmed advertisement. The delivery summary result is theoretically the actual exposure of the real and effective programmed advertisement. And comparing the delivery summary result of the programmed advertisement with the reported programmed advertisement exposure, and outputting the comparison result, so that the advertiser can clearly see the whole delivery.
Description
Technical Field
The application relates to the technical field of internet, in particular to a method and equipment for monitoring transparency of a programmed advertisement.
Background
In the prior art, after a programmed advertisement putting period is finished, programmed advertisement exposure amount statistics is carried out, and the data of the programmed advertisement exposure amount obtained through statistics is provided for an advertiser. In the process of putting the programmed advertisements, the advertisers can only obtain the final completion data, namely how many programmed advertisement exposure amounts are completed in the day and how many programmed advertisement exposure amounts are completed in a period, but whether the programmed advertisement exposure amounts are in fact cannot be determined.
Disclosure of Invention
In order to overcome the problem that whether the exposure amount of the programmed advertisements exists in the related technology is practically invisibly at least to a certain extent, the application provides a method and equipment for monitoring the transparency of the programmed advertisements.
The scheme of the application is as follows:
according to a first aspect of embodiments of the present application, there is provided a method for monitoring transparency of a programmatic advertisement, comprising:
recording delivery information before the programmed advertisement is delivered;
storing the delivery information in sections in the programmed advertisement delivery;
recording information of each section of the release information;
after the program advertisement is delivered, summarizing the recorded delivery information of each section to obtain a delivery summarizing result of the program advertisement;
and comparing the delivery summary result of the programmed advertisement with the reported programmed advertisement exposure amount, and outputting a comparison result.
Preferably, in an implementation manner of the present application, the delivery information specifically includes: the terminal for launching the programmed advertisement, the exposure times and the display time.
Preferably, in an implementation manner of the present application, the storing the placement information in segments in the programmatic advertisement placement specifically includes:
dividing each day into three stages, and dividing the delivery information into three sections for storage in the daily delivery of the programmed advertisements.
Preferably, in an implementation manner of the present application, the information recording of the delivery information of each segment specifically includes:
and recording the information of each section of the release information according to three stages of daily equal division.
Preferably, in an implementation manner of the present application, the summarizing the recorded placement information of each segment to obtain a placement summary result of the programmatic advertisement specifically includes:
and summarizing the information recorded in each stage, inquiring the exposure times of each terminal to the programmed advertisement, and counting the number of terminals for exposing the programmed advertisement.
Preferably, in an implementation manner of the present application, the comparing the delivery summary result of the programmed advertisement with the reported programmed advertisement exposure amount and outputting the comparison result specifically includes:
comparing the release and summary result of the programmed advertisement with the reported programmed advertisement exposure, and regarding the complete release when the release and summary result of the programmed advertisement and the reported programmed advertisement exposure error are less than or equal to 10%; and when the release summary result of the programmed advertisements and the reported exposure error of the programmed advertisements are more than 10%, determining that the programmed advertisements are not completely released.
Preferably, in an implementation manner of the present application, the method further includes: and reporting the comparison result.
According to a second aspect of the embodiments of the present application, there is provided an apparatus for monitoring transparency of a programmatic advertisement, comprising:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing a program, and the program is at least used for executing the method for monitoring the transparency of the programmed advertisements.
The technical scheme provided by the application can comprise the following beneficial effects: the method for monitoring the transparency of the programmed advertisements provided by the application is mainly characterized in that the whole delivery process is split, and the method specifically comprises the following steps: recording delivery information before the programmed advertisement is delivered; storing the release information in sections in programmed advertisement release, and recording the release information of each section; and after the programmed advertisement putting is finished, summarizing the recorded putting information of each section to obtain a putting summarizing result of the programmed advertisement. The delivery summary result is theoretically the actual exposure of the real and effective programmed advertisement. And comparing the delivery summary result of the programmed advertisement with the reported programmed advertisement exposure, and outputting the comparison result, so that the advertiser can clearly see the whole delivery.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
FIG. 1 is a flow chart illustrating a method for monitoring transparency of programmatic advertisements according to one embodiment of the present application;
fig. 2 is a schematic structural diagram of an apparatus for monitoring transparency of a programmatic advertisement according to an embodiment of the present application.
Reference numerals: a processor-21; a memory-22.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
A method for monitoring transparency of programmatic advertisements, referring to fig. 1, comprising:
s11: recording delivery information before the programmed advertisement is delivered;
specifically, the delivery information includes: programmed advertisement delivery terminal, exposure times and display time.
Preferably, the terminal is a terminal mac.
S12: storing the delivery information in sections in programmed advertisement delivery;
storing the delivery information in a segmented manner in programmed advertisement delivery, specifically comprising: the daily distribution is divided into three stages, and the distribution information is divided into three sections for storage in the daily distribution of the programmed advertisements.
S13: recording information of each section of delivery information;
the information recording of each section of delivery information specifically comprises the following steps: and recording information of each section of delivery information according to three stages of daily equal division.
S14: after the programmed advertisement putting is finished, summarizing the recorded putting information of each section to obtain a putting summarizing result of the programmed advertisement;
summarizing the recorded delivery information of each section to obtain a delivery summary result of the programmed advertisements, and specifically comprising the following steps: summarizing the information recorded in each stage, inquiring the exposure times of the programmed advertisements on each terminal, and counting the number of terminals for exposing the programmed advertisements.
S15: and comparing the delivery summary result of the programmed advertisements with the reported programmed advertisement exposure amount, and outputting a comparison result.
Comparing the delivery summary result of the programmed advertisements with the reported programmed advertisement exposure amount, and outputting a comparison result, specifically comprising: comparing the release and summary result of the programmed advertisement with the reported programmed advertisement exposure, and regarding the released programmed advertisement as complete release when the error between the release and summary result of the programmed advertisement and the reported programmed advertisement exposure is less than or equal to 10%; and when the release summary result of the programmed advertisements and the reported exposure error of the programmed advertisements are more than 10%, determining that the programmed advertisements are not completely released.
In this embodiment, carry out the split with whole input process, divide into 3 stages according to every day and store terminal mac and the exposure time that terminal mac corresponds, the segmentation is stored and more can be guaranteed the authenticity of final summary data to it is more convenient to store. After the release on the day is finished, the number of the terminal macs exposing the programmed advertisements in 3 stages on the day and the exposure times of the programmed advertisements on each terminal mac are summarized, finally, a data comparison is carried out on release summarizing results and the reported programmed advertisement exposure amount, a complete release can be considered when the error is not more than 10%, and finally, the comparison results are reported to an advertiser, so that the advertiser is clear to the whole release.
An apparatus for monitoring transparency of programmatic advertisements, referring to fig. 2, comprising:
a processor 21 and a memory 22;
the processor 21 is connected to the memory 22 by a communication bus:
the processor 21 is configured to call and execute a program stored in the memory 22;
the memory 22 is used for storing a program, and the program is at least used for executing the method for monitoring the transparency of the programmed advertisement.
The embodiment of the present invention may further include a storage medium, which stores a computer program, and when the computer program is executed by a processor, the method for monitoring transparency of a programmatic advertisement is implemented.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (8)
1. A method for monitoring programmatic advertisement transparency, comprising:
recording delivery information before the programmed advertisement is delivered;
storing the delivery information in sections in the programmed advertisement delivery;
recording information of each section of the release information;
after the program advertisement is delivered, summarizing the recorded delivery information of each section to obtain a delivery summarizing result of the program advertisement;
and comparing the delivery summary result of the programmed advertisement with the reported programmed advertisement exposure amount, and outputting a comparison result.
2. The method according to claim 1, wherein the placement information specifically includes: the terminal for launching the programmed advertisement, the exposure times and the display time.
3. The method according to claim 1, wherein the storing the placement information in segments in the programmatic ad placement comprises:
dividing each day into three stages, and dividing the delivery information into three sections for storage in the daily delivery of the programmed advertisements.
4. The method according to claim 3, wherein the information recording of the placement information segments specifically comprises:
and recording the information of each section of the release information according to three stages of daily equal division.
5. The method according to claim 2, wherein the aggregating the recorded delivery information of each segment to obtain a delivery aggregated result of the programmatic advertisement specifically comprises:
and summarizing the information recorded in each stage, inquiring the exposure times of each terminal to the programmed advertisement, and counting the number of terminals for exposing the programmed advertisement.
6. The method according to claim 1, wherein the comparing the delivery summary result of the programmatic advertisement with the reported exposure amount of the programmatic advertisement and outputting the comparison result specifically comprises:
comparing the release and summary result of the programmed advertisement with the reported programmed advertisement exposure, and regarding the complete release when the release and summary result of the programmed advertisement and the reported programmed advertisement exposure error are less than or equal to 10%; and when the release summary result of the programmed advertisements and the reported exposure error of the programmed advertisements are more than 10%, determining that the programmed advertisements are not completely released.
7. The method of claim 1, further comprising: and reporting the comparison result.
8. An apparatus for monitoring transparency of programmatic advertising, comprising:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
the memory for storing a program for performing at least a method of monitoring programmatic advertisement transparency according to any one of claims 1-7.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110505291.XA CN113129077A (en) | 2021-05-10 | 2021-05-10 | Method and equipment for monitoring transparency of programmed advertisements |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110505291.XA CN113129077A (en) | 2021-05-10 | 2021-05-10 | Method and equipment for monitoring transparency of programmed advertisements |
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2021
- 2021-05-10 CN CN202110505291.XA patent/CN113129077A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US20120124618A1 (en) * | 2010-11-15 | 2012-05-17 | Verizon Patent And Licensing Inc. | Virtual insertion of advertisements |
| CN104077715A (en) * | 2014-07-09 | 2014-10-01 | 李林 | Advertisement implementation method based on mobile Internet |
| CN108665314A (en) * | 2018-05-11 | 2018-10-16 | 广州至真信息科技有限公司 | A kind of method that advertisement delivery system and advertisement are launched |
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