CN113115064B - Control method for advertisement putting of taxi - Google Patents

Control method for advertisement putting of taxi Download PDF

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Publication number
CN113115064B
CN113115064B CN202110388951.0A CN202110388951A CN113115064B CN 113115064 B CN113115064 B CN 113115064B CN 202110388951 A CN202110388951 A CN 202110388951A CN 113115064 B CN113115064 B CN 113115064B
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advertisement
task
fence
equipment
playing
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CN113115064A (en
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徐频
曹一凡
唐文广
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Jiangsu Budian Network Technology Co ltd
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Jiangsu Budian Network Technology Co ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H04L67/025—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Health & Medical Sciences (AREA)
  • Computing Systems (AREA)
  • General Health & Medical Sciences (AREA)
  • Medical Informatics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a control method for advertisement putting of a taxi, which comprises the following four steps of initial registration, data reporting, advertisement playing and equipment management, and the step H is as follows: the platform has a fence advertisement, the equipment automatically calculates whether to enter a fence of an advertisement delivery area by means of the positioning of the equipment, the server is requested to return the fence advertisement when the fence advertisement enters, the priority of the fence advertisement is higher than that of a common advertisement, and the fence advertisement is immediately inserted after the current advertisement is played; the platform has fence advertisements, the server is requested to return the fence advertisements when the platform enters, the priority of the fence advertisements is higher than that of the common advertisements, and the accuracy and the effect of advertisement putting are improved.

Description

Control method for advertisement putting of taxi
Technical Field
The invention relates to the field of advertisement devices, in particular to a control method for advertisement putting of a taxi.
Background
The traditional advertisement promotion channel mainly comprises a television, a newspaper, a website, an electronic display screen arranged in a public place and the like. With the continuous improvement of the modern scientific and technical level and the continuous popularization of the internet of things, various advertisement putting modes emerge endlessly, and the advertisement putting on a taxi also appears.
The prior patent (publication number: CN100586174) describes a method for issuing a taxi networking advertisement, which includes four stages of advertisement program transmission preparation, program transmission, program list transmission and program playing, and a transmission server of an advertisement program center scans each station node of a station queue to find out a vehicle-mounted machine of an online station, and determines whether to send program file data to the vehicle-mounted machine according to the current window sending state of the station; only one frame of program file is sent to the vehicle-mounted machine each time, and after the transmission of the program file which fills one window is finished, the sending is stopped, and a response is waited; after the vehicle-mounted machine receives a frame of program file sent by a transmission server through a mobile network, the frame number of the frame is registered in a window record, the frame of program file is decoded by a forwarding and decoding module to extract data, and then the data is stored according to the sequence of the frame numbers and returned to receive responses; g, the transmission server of the advertising program center slides the window when receiving the window response of the vehicle-mounted machine, and stops sending program file data to the vehicle-mounted machine of the vehicle station when receiving the response of completing the program file transmission of the vehicle-mounted machine; the corresponding step of modifying the program transmission state table of the vehicle station node and storing the program transmission state table in the database and the program playing stage comprises the following steps: step K, after the vehicle-mounted machine receives passenger carrying signals turned down by the tile turning lamp and input by the taximeter, the serial numbers of all program files in the program list are extracted, the decoding module is controlled according to the sequence of the program list to extract corresponding program file streaming media data according to the serial numbers of the program files and decode the program file streaming media data into video signals and audio signals, the video signals and the audio signals are respectively sent to the liquid crystal display and the audio playing circuit to play images and sounds of advertisements, and after each program file is played, the vehicle-mounted machine records a playing log of the advertisements, wherein the playing log comprises the serial numbers of the program files, the initial playing time and the playing ending time; step L, after the vehicle-mounted machine receives a no-load signal input by the taximeter and used for turning up the tile turning lamp, the vehicle-mounted machine controls the decoding module to stop playing operation; and step M, the vehicle-mounted machine collects a plurality of playing logs of the advertisement program files, frames the playing logs and reports the framed playing logs to a database of an advertisement program center through a mobile network.
In the process of implementing the invention, the inventor finds that at least the following problems in the prior art are not solved: 1. for fence advertisements in limited areas, no special processing method is provided, so that when customers need to put advertisements in the limited areas, better and effective putting cannot be carried out; 2. in the process of preparing program transmission between the vehicle-mounted machine and the server, the server transmits data in a unilateral way and the vehicle-mounted machine responds, so that the most timely updating and adjusting can not be carried out when the operation condition of the taxi changes.
Disclosure of Invention
In order to overcome the defects, the invention provides a control method for advertisement putting of a taxi.
The invention realizes the purpose through the following technical scheme:
a control method for advertisement putting of a taxi comprises four steps of initial registration, data reporting, advertisement playing and equipment management:
in the initialization registration step: the method comprises the steps that when the advertisement delivery device is started for the first time, initial registration is carried out on the server, the server returns a unique token corresponding to the advertisement delivery device and relevant topic which the device should subscribe to and send, the advertisement delivery device remembers the token, all network requests are brought into the token later, and meanwhile the advertisement delivery device starts to make relevant MQTT subscription and heartbeat service;
the data reporting step comprises the following steps:
step A: when the equipment is turned on every time, the equipment needs to subscribe the related MQTT topic;
and B: reporting the unique identification code of the equipment, and controlling the advertisement playing in real time by a server;
step C: the device reports a play detail log;
step D: the equipment carries out real-time positioning and reports the current position once every a period of time;
step E: reporting hardware state information of the mobile terminal;
the advertisement playing step comprises the following steps:
step F: the method comprises the steps that a playing task is obtained, the server can issue an advertisement playing task every hour in natural time, and meanwhile, the playing task is taken from the server actively when the equipment is started;
step G: after a new playing task is taken each time, the new playing task is started uniformly no matter whether the previous playing task is finished or not;
step H: this platform has the rail advertisement, and with the help of the location of equipment self, whether equipment calculates by oneself and gets into advertisement delivery area rail, requests the server during the entering, and the server can return "rail advertisement", and rail advertisement priority is higher than ordinary advertisement, after having broadcast this kind of advertisement that is playing at present, inserts the rail advertisement immediately, and rail advertisement broadcast concrete requirement is as follows:
1) immediately playing the fence advertisement after receiving the return of the fence advertisement, and allowing to wait for the end of the playing of the single advertisement which is not finished currently;
2) after the fence advertisement task is played, the fence advertisement task still actively communicates with the interface in the fence to obtain a new playing task, and the interface informs the new fence advertisement task;
3) after the equipment leaves the fence, actively stopping playing the fence advertisement and starting playing the common advertisement, and then actively informing a server of a fence advertisement playing time log by the equipment;
the device management step includes the following management:
1) the server pushes and controls the equipment to be turned on and off through MQTT, restart, insert advertisements and switch resource operation;
2) the server can set a timing task on the equipment through MQTT push, and similarly, the brightness of a screen is reduced at night, and the volume of the screen is reduced;
3) the downloaded media file is stored locally, so that repeated downloading is avoided; when the device is turned on each time, the current effective advertising media is taken to the server, and the invalidated media resources can be deleted.
Preferably, the step B further includes the following contents that, when the device is opened each time, the play detail log recorded in the previous running state needs to be reported, and the following request is made:
1) the current version information is used for managing the APK version of the equipment;
2) the effective media list is used for downloading or deleting the media which exist locally;
3) the current playing task starts to be played after receiving the task;
4) adding or deleting the fence according to the effective fence information;
during the operation period of the equipment, reporting an advertisement playing detail log every 5 minutes, and making the following requests:
1) the current version information is used for managing the APK version of the equipment;
2) the effective media list is used for downloading or deleting the media which exist locally;
3) a general advertising task;
4) a fence advertising task;
5) playing a detail log in a time interval period;
6) playing a detail log in an operation cycle;
7) adding or deleting the fence according to the effective fence information;
8) play the number of times log in the fence.
Preferably, the step E further includes that the server is notified of going off-line when the device hardware problem detected in the running process is uploaded in time and the advertisement cannot be played normally, and the server does not issue the playing task any more.
Preferably, step F further includes the following steps that after the device is turned on, the default advertisement can be played first while the playing task is pulled to the server; and when the playing task is finished or the playing task is not finished, playing the default advertisement.
Preferably, step F further includes the following steps that the device acquires the advertisement tasks by request or by being issued all the time, and executes the tasks according to the negotiated logic, the advertisement tasks are divided into a common advertisement task and a fence advertisement task, the common advertisement task, the server issues all online MQTTs which meet the regional conditions and are subscribed by the server before and after each punctuation, and the device starts to execute the latest issued task after waiting for the completion of the playing of the current single advertisement after receiving the task and plays the advertisement; the fence advertising task, after the advertisement putting of the releaser is finished, the server immediately can issue fence information through MQTT, the equipment can also request effective fence information after being opened every time, the equipment should request the server after entering the fence or after the previous fence advertising task in the fence is executed and finished through the effective fence information maintained locally, the server returns the fence advertising task after receiving the request, the equipment performs spot broadcasting according to the task, the common advertising task is temporarily stopped, the fence advertising task is started to be executed, even if the equipment is still issued the common advertising task in the fence, only the recording operation is performed on the equipment, the equipment waits for the fence to be executed again, and when the equipment goes out of the fence, the server is informed and the common advertising task is switched back to be executed continuously.
Preferably, all communication data adopts a JSON mode, and communication between the server and the device is divided into two types: MQTT communication is mainly used for equipment to send heartbeats and issue play tasks and equipment tasks, and ordinary HTTP interface communication is used for equipment to report play data and positioning information and other related operations.
Preferably, in step E, the hardware state information includes all the acquired hardware state information in the device online state, the device offline state, and the device failure state.
The invention has the beneficial effects that: the method for controlling the advertisement delivery of the taxi comprises the following steps:
1. the method comprises the steps that a playing task is obtained, the server issues an advertisement playing task every hour in natural time, meanwhile, the playing task is taken from the server actively when the equipment is started, and advertisement playing detail logs are reported every 5 minutes and requested during the running period of the equipment, so that advertisement playing updating between the server and the equipment is achieved in real time;
2. the fence advertisement exists on the platform, and by means of the positioning of the equipment, the equipment automatically calculates whether to enter a fence of an advertisement delivery area, requests the server when entering, and the server returns the fence advertisement, wherein the priority of the fence advertisement is higher than that of a common advertisement, and after the current advertisement which is being played is played, the fence advertisement is immediately inserted, so that the fence advertisement with special requirements is delivered, and the accuracy and the effect of advertisement delivery are improved.
Detailed Description
The present invention will now be described in further detail.
A control method for advertisement putting of a taxi comprises four steps of initial registration, data reporting, advertisement playing and equipment management:
in the initialization registration step: the method comprises the steps that when the advertisement delivery device is started for the first time, the advertisement delivery device is initialized and registered to a server, the server returns a unique token corresponding to the advertisement delivery device and a related topic which the device should subscribe to and send, the advertisement delivery device remembers the token, all network requests are brought into the token later, and meanwhile the advertisement delivery device starts to make related MQTT subscription and heartbeat service;
the data reporting step comprises the following steps:
step A: when the equipment is turned on every time, related MQTT topic needs to be subscribed;
and B: reporting the unique identification code of the equipment, and controlling the advertisement playing in real time by a server;
step C: the device reports a play detail log;
step D: the equipment carries out real-time positioning and reports the current position once every a period of time;
and E, step E: reporting hardware state information of the device;
the advertisement playing step comprises the following steps:
step F: the method comprises the steps that a playing task is obtained, the server can issue an advertisement playing task every hour in natural time, and meanwhile, the playing task is taken from the server actively when the equipment is started;
g: after a new playing task is taken each time, the new playing task is started uniformly no matter whether the previous playing task is finished or not;
step H: this platform has the rail advertisement, and with the help of the location of equipment self, whether equipment calculates by oneself and gets into advertisement delivery area rail, requests the server during the entering, and the server can return "rail advertisement", and rail advertisement priority is higher than ordinary advertisement, after having broadcast this advertisement that is broadcasting at present, inserts the rail advertisement immediately, and rail advertisement broadcast concrete requirement is as follows:
4) immediately playing the fence advertisement after receiving the return of the fence advertisement, and allowing to wait for the end of the playing of the single advertisement which is not finished at present;
5) after the fence advertisement task is played, the fence advertisement task still actively communicates with the interface in the fence to obtain a new playing task, and the interface informs the new fence advertisement task;
6) after the equipment leaves the fence, actively stopping playing the fence advertisement and starting playing the common advertisement, and then actively informing a server of a log of the playing times of the fence advertisement by the equipment;
the device management step includes the following management:
4) the server pushes and controls the equipment to be turned on and off through MQTT, restart, insert advertisements and switch resource operation;
5) the server can set a timing task on the equipment through MQTT push, and similarly, the brightness of a screen is reduced at night, and the volume of the screen is reduced;
6) the downloaded media file is stored locally, so that repeated downloading is avoided; when the device is turned on each time, the current active advertising media is taken to the server, and the expired media resources can be deleted.
Preferably, the step B further includes the following contents that, when the device is opened each time, the play detail log recorded in the previous running state needs to be reported, and the following request is made:
1) the current version information is used for managing the APK version of the equipment;
2) the effective media list is used for downloading or deleting the media which exist locally;
3) the current playing task starts to be played after receiving the task;
4) adding or deleting the fence according to the effective fence information;
during the operation period of the equipment, reporting an advertisement playing detail log every 5 minutes, and making the following requests:
9) the current version information is used for managing the APK version of the equipment;
10) the effective media list is used for downloading or deleting the media which exist locally;
11) a general advertising task;
12) a fence advertising task;
13) playing a detail log in a time interval period;
14) playing a detail log in an operation period;
15) adding or deleting the fence according to the effective fence information;
16) play the number of times log in the fence.
Preferably, the step E further includes that the server is informed of going off the line when the device hardware problem detected in the running process of the device is uploaded in time and the advertisement cannot be played normally, and the server does not issue the play task any more.
Preferably, step F further includes the following steps that after the device is started, the default advertisement transition can be played first while the playing task is pulled to the server; and when the playing task is completed or the playing task is not completed, playing the default advertisement.
Preferably, step F further includes the following steps that the device acquires the advertisement tasks by request or by being issued all the time, and executes the tasks according to the negotiated logic, the advertisement tasks are divided into a common advertisement task and a fence advertisement task, the common advertisement task, the server issues all online MQTTs which meet the regional conditions and are subscribed by the server before and after each punctuation, and the device starts to execute the latest issued task after waiting for the completion of the playing of the current single advertisement after receiving the task and plays the advertisement; the fence advertising task, after the advertisement putting of the releaser is finished, the server immediately issues fence information through MQTT, the equipment also requests effective fence information after being opened every time, the equipment needs to request the server after entering the fence or after the previous fence advertising task in the fence is executed and finished through the effective fence information maintained locally, the server returns the fence advertising task after receiving the request, the equipment performs inter-cut according to the task (temporarily stopping the common advertising task, starting to execute the fence advertising task, even if the equipment is still issued the common advertising task in the fence, only the recording operation is performed on the equipment to wait for the fence to be re-executed), and when the equipment goes out of the fence, the server is informed and the common advertising task is switched back to be continuously executed.
Preferably, all communication data adopts a JSON mode, and communication between the server and the device is divided into two types: the MQTT communication is mainly used for equipment to send heartbeats and issue a play task and an equipment task, and the ordinary HTTP interface communication is used for equipment to report play data and positioning information and other related operations.
Preferably, in step E, the hardware state information includes all the acquired hardware state information in the device online state, the device offline state, and the device failure state.
Wherein, MQTT is a machine-to-machine (M2M)/internet of things (IoT) connection protocol. It is designed as an extremely lightweight publish/subscribe messaging protocol. Useful for remote connections requiring less code footprint and/or where network bandwidth is at a premium, and designed specifically for constrained devices and low bandwidth, high latency or unreliable networks. These principles also make this protocol an ideal choice for emerging "machine-to-machine" (M2M) or internet of things (IoT) world connected devices, as well as very high bandwidth and battery power mobile applications. For example, it has been used for sensors that communicate with agents over satellite links, dial-up connections with medical service providers, and a range of home automation and small device scenarios. It is also an ideal choice for mobile applications because it is small, consumes little power, minimizes data packets, and efficiently distributes information to one or more receivers.
In light of the foregoing, it will be apparent to those skilled in the art from this disclosure that various changes and modifications can be made herein without departing from the spirit and scope of the invention. The technical scope of the present invention is not limited to the content of the specification, and must be determined according to the scope of the claims.

Claims (7)

1. A control method for advertisement putting of a taxi is characterized by comprising the following steps: the method comprises four steps of initial registration, data reporting, advertisement playing and equipment management:
in the initialization registration step: the method comprises the steps that when the advertisement delivery device is started for the first time, initial registration is carried out on the server, the server returns a unique token corresponding to the advertisement delivery device and relevant topic which the device should subscribe to and send, the advertisement delivery device remembers the token, all network requests are brought into the token later, and meanwhile the advertisement delivery device starts to make relevant MQTT subscription and heartbeat service;
the data reporting step comprises the following steps:
step A: when the equipment is turned on every time, the equipment needs to subscribe the related MQTT topic;
and B, step B: reporting the unique identification code of the equipment, and controlling the advertisement playing in real time by a server;
step C: the equipment reports a play detail log;
step D: the equipment carries out real-time positioning and reports the current position once every a period of time;
step E: reporting hardware state information of the mobile terminal;
the advertisement playing step comprises the following steps:
step F: the method comprises the steps that a playing task is obtained, the server can issue an advertisement playing task every hour at natural time, and meanwhile, the playing task is taken from the server actively when the equipment is started;
step G: after a new playing task is taken each time, the new playing task is started uniformly no matter whether the previous playing task is finished or not;
step H: this platform has the rail advertisement, and with the help of the location of equipment self, whether equipment calculates by oneself and gets into advertisement delivery area rail, requests the server during the entering, and the server can return "rail advertisement", and rail advertisement priority is higher than ordinary advertisement, after having broadcast this advertisement that is broadcasting at present, inserts the rail advertisement immediately, and rail advertisement broadcast concrete requirement is as follows:
1) immediately playing the fence advertisement after receiving the return of the fence advertisement, and allowing to wait for the end of the playing of the single advertisement which is not finished at present;
2) after the fence advertisement task is played, the fence advertisement task still actively communicates with the interface in the fence to obtain a new playing task, and the interface informs the new fence advertisement task;
3) after the equipment leaves the fence, actively stopping playing the fence advertisement and starting playing the common advertisement, and then actively informing a server of a log of the playing times of the fence advertisement by the equipment;
the device management step includes the following management:
1) the server pushes and controls the equipment to be turned on and off through MQTT, restart, insert advertisements and switch resource operation;
2) the server can set a timing task on the equipment through MQTT push, and similarly, the screen brightness is turned down at night, and the screen volume is reduced;
3) the downloaded media file is stored locally, so that repeated downloading is avoided; when the device is turned on each time, the current effective advertising media is taken to the server, and the invalidated media resources can be deleted.
2. The control method for advertisement placement for taxis according to claim 1, wherein: step B also includes the following contents, and when the device is opened each time, the device needs to report the play detail log recorded in the previous running state, and makes the following request:
request 1: the current version information is used for managing the APK version of the equipment;
request 2: the effective media list is used for downloading or deleting the media which exist locally;
request 3: the current playing task starts to be played after receiving the task;
request 4: adding or deleting the fence according to the effective fence information;
reporting an advertisement playing detail log every 5 minutes during the running period of the equipment, and making the following requests:
request 5: the current version information is used for managing the APK version of the equipment;
request 6: the effective media list is used for downloading or deleting the media which exist locally;
request 7: a general advertising task;
request 8: a fence advertising task;
request 9: playing a detail log in a time interval period;
request 10: playing a detail log in an operation cycle;
request 11: adding or deleting the fence according to the effective fence information;
request 12: playing the frequency log in the fence.
3. The control method for advertisement placement for taxis according to claim 1, wherein: step E also comprises the following contents that when the hardware problem of the equipment detected in the running process of the equipment is uploaded in time and the advertisement cannot be played normally, the server is informed of offline, and the server does not issue the playing task any more.
4. The control method for advertisement placement for taxis according to claim 1, wherein: step F, the method also comprises the following contents that after the equipment is started, the default advertisement can be played for transition when the playing task is pulled to the server; and when the playing task is finished or the playing task is not finished, playing the default advertisement.
5. The control method for advertisement placement for taxis according to claim 1, wherein: step F, the equipment acquires an advertisement task through a request or issued all the time, and executes the task according to negotiated logic, wherein the advertisement task is divided into a common advertisement task and a fence advertisement task, the common advertisement task is that the server issues all online MQTTs which meet regional conditions and are subscribed by the server before and after each integral point, and the equipment starts to execute the latest issued task after waiting for the completion of the playing of the current single advertisement after receiving the task and plays the advertisement; the fence advertisement task, after the advertisement putting of the dispenser is completed, the server immediately sends out fence information through MQTT, the equipment also can request effective fence information after being opened every time, the equipment needs to request the server after entering the fence or after the previous fence advertisement task in the fence is executed and completed through the effective fence information maintained locally, the server returns to the fence advertisement task after receiving the request, the equipment carries out inter-cut according to the task, the common advertisement task is temporarily stopped, the fence advertisement task is started to be executed, even if the equipment is still sent out the common advertisement task in the fence, only the recording operation is carried out on the equipment, the fence is waited to be executed again, and when the equipment goes out the fence, the server is informed and the common advertisement task is switched back to be executed continuously.
6. The control method for advertisement placement for taxis according to claim 1, wherein: all communication data adopt a JSON mode, and communication between a server and equipment is divided into two types: the MQTT communication is mainly used for equipment to send heartbeats and issue a play task and an equipment task, and the ordinary HTTP interface communication is used for equipment to report play data and positioning information and other related operations.
7. The control method for advertisement placement for taxis according to claim 1, wherein: in step E, the hardware status information includes all the hardware status information that can be obtained in the online state, the offline state and the failure state of the device.
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