CN113077290A - Product advertisement putting system based on-line media propagation - Google Patents
Product advertisement putting system based on-line media propagation Download PDFInfo
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- CN113077290A CN113077290A CN202110389335.7A CN202110389335A CN113077290A CN 113077290 A CN113077290 A CN 113077290A CN 202110389335 A CN202110389335 A CN 202110389335A CN 113077290 A CN113077290 A CN 113077290A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
The invention discloses a product advertisement delivery system based on-line media propagation in the technical field of advertisement delivery, which comprises a server, an APP user side and an advertisement delivery platform, wherein the server is connected with an advertisement resource management platform, the advertisement resource management platform comprises a DMP data management platform and an LBS crowd mining platform, the APP user side is butted with a media big data API interface, and the media big data API interface is fixedly connected with the advertisement delivery platform. According to the invention, through the cooperation of the DMP data management platform, the LBS crowd mining platform, the APP user side, the media big data API interface, the creative management module, the advertisement putting platform, the media reporting module and the social platform module, the advertisement is accurately put, and the online information interaction of the offline users can be realized, so that the online users can exchange and participate in offline activities at the same time, and the online advertisement putting efficiency is improved.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a product advertisement putting system based on-line media propagation.
Background
The "online media" is also called "network media", which is a digital multimedia transmission medium for transmitting news information in the form of characters, sounds, images, etc. by using an information transmission platform, i.e., the internet, and using computers, televisions, mobile phones, etc. as terminals. The internet media is also a "fourth media" as compared with media such as newspapers, broadcasts, and televisions, which have been produced. In the strict sense, the internet media refers to the part of the internet that is utilized by people to perform news dissemination.
Network media is truly digital media. Digitization is a prerequisite for the existence of internet media. Just as atoms are the fundamental units that make up the physical world, bits are the fundamental units that make up the information world. The root of the word, image and sound on the internet is expressed by different combinations of two digital signals of '0' and '1'. This allows the information to for the first time gain identity not only in content, but also in form. The revolutionary significance of digitization is not only the ease of copying and transmission, but more importantly the ease of interconversion between different forms of information, such as text to sound.
The existing online advertisement putting is mostly carried out at the mobile end of the user through the form of the popup window, the user can not be selected to carry out the advertisement, the popup window is easy to make the user feel disgusted, the brand image of the advertisement is influenced, and the current offline brand is popularized online, and because most users select to accompany the trip, the users really participating in offline activities are few and few, therefore, the popularization effect is not ideal, and the improvement is needed.
Based on the above, the invention designs a product advertisement delivery system based on-line media propagation to solve the above problems.
Disclosure of Invention
The invention aims to provide a product advertisement delivery system based on-line media propagation, which aims to solve the problems that most of the existing on-line advertisement deliveries proposed in the background technology appear at the mobile end of a user in a popup window form, proper users cannot be selected for delivery, the popup window easily makes the user dislike, but the brand image of the advertisement is influenced, and most users really participate in off-line activities because of selection of accompanying trips when the off-line brand is promoted on line at present, the promotion effect is not ideal, and improvement is needed.
In order to achieve the purpose, the invention provides the following technical scheme: a product advertisement delivery system based on-line media transmission comprises a server, an APP user terminal and an advertisement delivery platform, the server is connected with an advertisement resource management platform, the advertisement resource management platform comprises a DMP data management platform and an LBS crowd mining platform, the advertisement resource management platform is connected with the APP user side through the DMP data management platform and the LBS crowd mining platform, the APP user end is connected with a media big data API interface, the media big data API interface is fixedly connected with an advertisement putting platform, the system comprises an creative management module, wherein the advertisement putting platform is fixedly connected with a flow data analysis platform, the advertisement putting platform comprises a media reporting module and a social platform module, the social platform module is connected with a cable to realize the user diversion, and the offline cooperation realizes that the user diversion is fixedly connected with a user online permission information interaction module.
Preferably, the creative management module comprises a landmark cooperation main body unit, a user public number tweet interaction unit and a dialect element design release unit.
Preferably, the online license information interaction module of the user and the social platform module are provided with a system for monitoring operation and maintenance.
Preferably, the media reporting module is connected with a core content of the advertisement which improves the maximum optimization of the audience.
Preferably, the traffic data analysis platform is associated with the creative management module, and the modification can be made according to the creative management module.
Preferably, the server is a mobile phone or a computer, and can access the web page access port by clicking a link.
Compared with the prior art, the invention has the beneficial effects that: according to the invention, through the cooperation of the DMP data management platform, the LBS crowd mining platform, the APP user side, the media big data API interface, the creative management module, the advertisement putting platform, the media reporting module and the social platform module, the advertisement is accurately put, and the online information interaction of the offline users can be realized, so that the online users can exchange and participate in offline activities, and the online advertisement putting efficiency is improved.
Of course, it is not necessary for any product in which the invention is practiced to achieve all of the above-described advantages at the same time.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram of a big data collection user information module according to the present invention;
FIG. 2 is a schematic diagram of an advertisement accurate delivery module according to the present invention;
fig. 3 is a schematic diagram of an online promotion management module according to the present invention.
In the drawings, the components represented by the respective reference numerals are listed below:
the system comprises a server, a 101-advertisement resource management platform, a 102-DMP data management platform, a 103-LBS crowd mining platform, a 2-APP user side, a 201-media big data API interface, a 203-creative management module, a 210-landmark cooperation main body unit, a 220-user public number tweet interaction unit, a 230-dialect element design and delivery unit, a 3-advertisement delivery platform, a 301-media report module, a 302-social platform module, a 303-audience maximum optimization advertisement core content improvement, a 304-offline cooperation user diversion implementation, a 305-user online permission information interaction and a 4-flow data analysis platform.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-3, the present invention provides a technical solution: a product advertisement delivery system based on-line media transmission comprises a server 1, APP user side 2 and advertisement putting platform 3, server 1 is connected with advertisement resource management platform 101, advertisement resource management platform 101 includes DMP data management platform 102 and LBS crowd excavates platform 103, advertisement resource management platform 101 is connected with APP user side 2 through DMP data management platform 102 and LBS crowd excavates platform 103, APP user side 2 is to having media big data API interface 201, media big data API interface 201 fixedly connected with advertisement putting platform 3, 202 is including creative management module 203, advertisement putting platform 3 fixedly connected with flow data analysis platform 4, advertisement putting platform 3 is including media report module 301 and social platform module 302, social platform module 302 is connected with wired cooperation and realizes user water conservancy diversion 304, offline cooperation realizes with user water conservancy diversion 304 fixedly connected with user online permission information interaction module 305.
Further, the creative management module 203 comprises a landmark cooperation subject unit 210, a user public number tweet interaction unit 220 and a dialect element design delivery unit 230, which is beneficial to increase the interest and diversity of the advertisement.
Further, the online permission information interaction module 305 and the social platform module 302 are provided with system monitoring operation and maintenance, which is beneficial to ensuring the information security of the user.
Further, the media reporting module 301 is connected with a core content 303 for improving audience maximum optimization advertisement, which is beneficial to establishing core tone of brand.
Further, the traffic data analysis platform 4 is associated with the creative management module 203, and the traffic data analysis platform 4 can modify the ad according to the creative management module 203, thereby being beneficial to adjusting the ad in real time according to the traffic of the ad.
Further, the server 1 is a mobile phone or a computer, and can access the webpage access port by clicking the link, which is beneficial to analyzing the promotion efficiency of the advertisement according to the browsing amount of the advertisement.
One specific application of this embodiment is: through a plurality of screening units of the DMP data management platform 102 and the LBS crowd mining platform 103, user information is classified in detail, so that the advertisement resource management platform 101 can be launched to an APP user terminal 2, the APP user terminal 2 is in butt joint with a media big data API interface 201, so that the advertisement launching platform 3 can be accurately launched according to the user information and the user preference association, an intention management module 203 conducts screening control on advertisement resources of the advertisement launching platform 3 to avoid low-quality content, a flow data analysis platform 4 conducts data analysis on the advertisement launching platform 3 and feeds data back to the intention management module 203, the quality of advertisements can be controlled in real time according to flow, wave band reading quantity can be increased through a media report module 301, the popularity of the advertisements is improved, hard and wide launching is increased, the advertisement core is erected, and a social platform module 302 is connected with an offline cooperation realization user 304, under the protection of system monitoring operation and maintenance, the information of partial online users of the diversion can be interacted, and the offline flow is effectively increased due to the activity of the offline entity.
In the description of the present invention, it should be noted that, unless otherwise explicitly specified or limited, the terms "mounted," "connected," and "disposed" are to be construed broadly, e.g., as meaning either a fixed connection, a removable connection, or an integral connection; may be mechanically coupled, may be directly coupled, or may be indirectly coupled through an intermediary. To those of ordinary skill in the art, the specific meanings of the above terms in the present invention are understood according to specific situations. In the description herein, references to the description of "one embodiment," "an example," "a specific example" or the like are intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise embodiments disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
Claims (6)
1. The utility model provides a product advertisement delivery system based on media spreads on line, includes server (1), APP user side (2) and advertisement delivery platform (3), its characterized in that: the server (1) is connected with an advertisement resource management platform (101), the advertisement resource management platform (101) comprises a DMP data management platform (102) and an LBS crowd mining platform (103), the advertisement resource management platform (101) is connected with an APP user end (2) through the DMP data management platform (102) and the LBS crowd mining platform (103), the APP user end (2) is connected with a media big data API interface (201) in a butt joint mode, the media big data API interface (201) is fixedly connected with an advertisement putting platform (3), the advertisement putting platform (3) comprises an creative management module (203), the advertisement putting platform (3) is fixedly connected with a flow data analysis platform (4), the advertisement putting platform (3) comprises a media report module (301) and a social platform module (302), the social platform module (302) is connected with a wired cooperation mode to realize user diversion (304), the offline cooperation realizes that a user flow guide (304) is fixedly connected with a user online permission information interaction module (305).
2. The product advertising system based on online media dissemination according to claim 1, characterized in that: the creative management module (203) comprises a landmark cooperation main body unit (210), a user public number tweet interaction unit (220) and a dialect element design release unit (230).
3. The product advertising system based on online media dissemination according to claim 1, characterized in that: the user online license information interaction module (305) and the social platform module (302) are provided with system monitoring operation and maintenance.
4. The product advertising system based on online media dissemination according to claim 1, characterized in that: the media reporting module (301) is connected with advertising core content (303) which is maximally optimized for improving audience.
5. The product advertising system based on online media dissemination according to claim 1, characterized in that: the traffic data analysis platform (4) is interrelated with the creative management module (203), the (4) being modifiable according to the creative management module (203).
6. The product advertising system based on online media dissemination according to claim 1, characterized in that: the server (1) is a mobile phone or a computer and can access the port by clicking the link.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110389335.7A CN113077290A (en) | 2021-04-12 | 2021-04-12 | Product advertisement putting system based on-line media propagation |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110389335.7A CN113077290A (en) | 2021-04-12 | 2021-04-12 | Product advertisement putting system based on-line media propagation |
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| CN113077290A true CN113077290A (en) | 2021-07-06 |
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| CN108734525A (en) * | 2018-05-30 | 2018-11-02 | 苏州介观软件技术有限公司 | Advertisement delivery system based on user's detection |
| CN108764970A (en) * | 2018-05-02 | 2018-11-06 | 华南理工大学 | Tourism customer communication system and method based on internet and mobile Internet platform |
| CN112116391A (en) * | 2020-09-18 | 2020-12-22 | 北京达佳互联信息技术有限公司 | Multimedia resource delivery method and device, computer equipment and storage medium |
| CN112435067A (en) * | 2020-11-30 | 2021-03-02 | 翼果（深圳）科技有限公司 | Intelligent advertisement putting method and system for cross-e-commerce platform and social platform |
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2021
- 2021-04-12 CN CN202110389335.7A patent/CN113077290A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106846053A (en) * | 2017-01-19 | 2017-06-13 | 腾讯科技（深圳）有限公司 | A kind of recommendation method and device of the page advertisement that is polymerized |
| CN108764970A (en) * | 2018-05-02 | 2018-11-06 | 华南理工大学 | Tourism customer communication system and method based on internet and mobile Internet platform |
| CN108734525A (en) * | 2018-05-30 | 2018-11-02 | 苏州介观软件技术有限公司 | Advertisement delivery system based on user's detection |
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Application publication date: 20210706 |
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