CN113065898B - Household number prediction method, device and equipment for advertisement touch - Google Patents
Household number prediction method, device and equipment for advertisement touch Download PDFInfo
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- CN113065898B CN113065898B CN202110387806.0A CN202110387806A CN113065898B CN 113065898 B CN113065898 B CN 113065898B CN 202110387806 A CN202110387806 A CN 202110387806A CN 113065898 B CN113065898 B CN 113065898B
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- 230000006870 function Effects 0.000 description 8
- 238000010586 diagram Methods 0.000 description 7
- 238000004891 communication Methods 0.000 description 6
- 229910044991 metal oxide Inorganic materials 0.000 description 5
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- 102000041191 Type 1 family Human genes 0.000 description 2
- 108091061180 Type 1 family Proteins 0.000 description 2
- VJYFKVYYMZPMAB-UHFFFAOYSA-N ethoprophos Chemical compound CCCSP(=O)(OCC)SCCC VJYFKVYYMZPMAB-UHFFFAOYSA-N 0.000 description 2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The application relates to the technical field of advertisement delivery, and discloses a household number prediction method for advertisement touch, which comprises the following steps: acquiring advertisement touch data sets of a plurality of advertisement touch terminals in a first time period, and acquiring the number of second advertisement touch terminals of each advertisement touch terminal in a second time period; predicting the number of third advertisement reaching terminals in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; and predicting the first family number touched by the advertisement in the second time period according to the second family number and the third advertisement touch terminal number to obtain a first family number predicted value. The number of the families is predicted according to the number of the advertisement touch terminals by acquiring the number of the advertisement touch terminals corresponding to the type of the advertisement touch terminals, the combination type of the advertisement touch terminals and the family number type, so that the accuracy of predicting the number of the families is improved. The application also discloses a household number prediction device and equipment for advertisement touch.
Description
Technical Field
The application relates to the technical field of advertisement delivery, in particular to a household number prediction method, device and equipment for advertisement touch.
Background
Merchants need to conduct advertising in order to conduct product propaganda, and after conducting advertising, the merchants need to evaluate the advertising effect. Currently, the effect of advertisement delivery is generally evaluated by predicting the number of advertisement reaching terminals in a family, which are reached by advertisements, and then predicting the number of families reached by advertisements through the advertisement reaching terminals.
In the process of implementing the embodiments of the present disclosure, it is found that at least the following problems exist in the related art: in the prior art, the number of families touched by advertisements is predicted according to the number of the advertisement touched terminals, and the number of families is predicted with poor accuracy by the mode because the number of the advertisement touched terminals corresponding to the families is usually more than one.
Disclosure of Invention
The following presents a simplified summary in order to provide a basic understanding of some aspects of the disclosed embodiments. This summary is not an extensive overview, and is intended to neither identify key/critical elements nor delineate the scope of such embodiments, but is intended as a prelude to the more detailed description that follows.
The embodiment of the disclosure provides a method, a device and equipment for predicting the number of families used for advertisement touch, so that the number of families used for advertisement touch can be predicted more accurately.
In some embodiments, the home quantity prediction method for advertisement reach includes:
acquiring advertisement touch data sets of a plurality of advertisement touch terminals in a first time period, and acquiring the number of second advertisement touch terminals of each advertisement touch terminal in a second time period; the advertisement reaching data set comprises a second family number corresponding to the family number type and the advertisement reaching terminal combination type, and a first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type;
predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals;
and predicting the first family number of the advertisement in the second time period according to the second family number and the third advertisement touch terminal number to obtain a first family number predicted value.
In some embodiments, the apparatus comprises: the system comprises a processor and a memory storing program instructions, wherein the processor is configured to execute the household number prediction method for advertisement reaching when executing the program instructions.
In some embodiments, the apparatus comprises a home quantity prediction device for advertisement reach as described above.
The household number prediction method, device and equipment for advertisement touch provided by the embodiment of the disclosure can realize the following technical effects: the scheme belongs to a marketing intelligent technology, and comprises the steps of obtaining the number of second advertisement reaching terminals in a second time period, the second family number corresponding to the family number type and the advertisement reaching terminal combination type, and the first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type; predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; the first family number predicted value is predicted according to the number of the third advertisement touch terminals and the first family number, the family number predicted value with higher accuracy can be obtained, and the prediction and optimization of the family number are realized.
The foregoing general description and the following description are exemplary and explanatory only and are not restrictive of the application.
Drawings
One or more embodiments are illustrated by way of example and not limitation in the figures of the accompanying drawings, in which like references indicate similar elements, and in which like reference numerals refer to similar elements, and in which:
FIG. 1 is a schematic diagram of a home quantity prediction method for advertisement reach provided in an embodiment of the present disclosure;
fig. 2 is a schematic diagram of a home quantity prediction apparatus for advertisement access according to an embodiment of the present disclosure.
Detailed Description
So that the manner in which the features and techniques of the disclosed embodiments can be understood in more detail, a more particular description of the embodiments of the disclosure, briefly summarized below, may be had by reference to the appended drawings, which are not intended to be limiting of the embodiments of the disclosure. In the following description of the technology, for purposes of explanation, numerous details are set forth in order to provide a thorough understanding of the disclosed embodiments. However, one or more embodiments may still be practiced without these details. In other instances, well-known structures and devices may be shown simplified in order to simplify the drawing.
The terms first, second and the like in the description and in the claims of the embodiments of the disclosure and in the above-described figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate in order to describe embodiments of the present disclosure. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion.
The term "plurality" means two or more, unless otherwise indicated.
In the embodiment of the present disclosure, the character "/" indicates that the front and rear objects are an or relationship. For example, A/B represents: a or B.
The term "and/or" is an associative relationship that describes an object, meaning that there may be three relationships. For example, a and/or B, represent: a or B, or, A and B.
Referring to fig. 1, an embodiment of the present disclosure provides a method for predicting the number of households for advertisement access, including:
step S101, acquiring advertisement touch data sets of a plurality of advertisement touch terminals in a first time period, and acquiring the number of second advertisement touch terminals in a second time period; the advertisement reaching data set comprises a second family number corresponding to the family number type and the advertisement reaching terminal combination type, and a first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type;
Step S102, predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in a second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals;
step S103, predicting the first family number touched by the advertisement in the second time period according to the second family number and the third advertisement touch terminal number, and obtaining a first family number predicted value.
The scheme belongs to a marketing intelligent technology, and comprises the steps of obtaining the number of second advertisement reaching terminals in a second time period, the second family number corresponding to the family number type and the advertisement reaching terminal combination type, and the first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type; predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; the first family number predicted value is predicted according to the number of the third advertisement touch terminals and the first family number, the family number predicted value with higher accuracy can be obtained, and the prediction and optimization of the family number are realized.
Optionally, the number of the second advertisement reaching terminals is the number of advertisement reaching terminals corresponding to the type of the advertisement reaching terminals in the second time period.
Optionally, acquiring the advertisement reaching data set of the advertisement reaching terminal in the first time period includes: acquiring a first monitoring log of an advertisement reaching terminal in a first time period; and acquiring an advertisement reaching data set according to the first monitoring log.
Optionally, acquiring the advertisement reaching dataset according to the first monitoring log includes: acquiring an advertisement reaching terminal combination type and a family number type according to the first monitoring log; and acquiring an advertisement touch data set according to the advertisement touch terminal combination type and the family number type.
Optionally, the advertised touch-up terminal includes two or three of OTT (Over The Top) devices, a Computer (PC), and a MOBILE terminal (MOB, MOBILE).
Optionally, the advertisement touch terminal combination types include: PMO type, O type, PM type, P type, M type, etc. Alternatively, the PMO types include PC devices, mobile terminals, and OTT devices. Optionally, the O-type comprises OTT devices. Alternatively, the PM type includes a PC device and a mobile terminal. Optionally, the P-type includes a PC device. Optionally, the M type includes a mobile terminal.
Optionally, the family number types include: 1-family, 2-family, 3-family, 4-family, and 4+ family. Alternatively, a 4+ family is a family with a population greater than 4.
Optionally, the first monitoring log includes an ID (Identity Document, identity information) of the advertising access terminal and a type of the advertising access terminal in the first period of time; the method for acquiring the advertisement reaching terminal combination type and the family number type according to the first monitoring log comprises the following steps: matching a family corresponding to the ID of the advertisement reaching terminal in a preset first database, and determining the combination type of the advertisement reaching terminal according to the type of the advertisement reaching terminal corresponding to the family; the first database stores the corresponding relation between the ID and the family; matching the household number type corresponding to the ID of the advertising access terminal in a preset second database; the second database stores correspondence between IDs and household number types.
In some embodiments, a family corresponding to an ID of an advertisement reaching terminal is matched from a preset first database, and if the family has three types of advertisement reaching terminals, namely OTT equipment, a computer and a mobile terminal, the combination type of the advertisement reaching terminal corresponding to the family is a PMO type; if the family only has OTT equipment, the combination type of the advertisement touch terminal corresponding to the family is O type; if the household has a computer and a mobile terminal, the combination type of the advertisement touch terminal corresponding to the household is PM type; if the family only has a computer, the combination type of the advertising touch terminal corresponding to the family is P type; if the family has only mobile terminals, the combination type of the advertisement touch terminal corresponding to the family is M type.
In some embodiments, the ID of the advertising terminal is used to match the family number type corresponding to the ID of the advertising terminal from the PANEL (PANEL) sample database; the PANEL sample database stores the corresponding relation between the ID of the advertising access terminal and the family number type. Optionally, the PANEL sample database stores IDs of all advertising access terminals in each household.
Optionally, the method for acquiring the advertisement reaching data set according to the advertisement reaching terminal combination type and the family number type comprises the following steps: counting a second family number corresponding to the family number type and the advertisement reaching terminal combination type according to the first monitoring log; and counting the number of the first advertisement reaching terminals according to the first monitoring log.
Optionally, a second household number corresponding to the household number type and the advertisement touch terminal combination type, a first advertisement touch terminal number corresponding to the household number type, the advertisement touch terminal type and the advertisement touch terminal combination type in a first time period are obtained from a plurality of first monitoring logs, and the first advertisement touch terminal number is counted to obtain an advertisement touch data set. Optionally, a second monitoring log of the advertisement reaching terminal in a second time period is obtained, and the number of the second advertisement reaching terminals is counted according to the second monitoring log.
Optionally, predicting, according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals, a third number of advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period, including: counting the number of fifth advertisement touch terminals corresponding to the type of the advertisement touch terminals in the first time period according to the advertisement touch data set; counting the number of fourth advertisement touch terminals corresponding to the type of the advertisement touch terminals and the combination type of the advertisement touch terminals in the first time period according to the advertisement touch data set; predicting the sixth advertisement reaching terminal number corresponding to the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the fourth advertisement reaching terminal number, the fifth advertisement reaching terminal number and the second advertisement reaching terminal number; and predicting the third advertisement reaching terminal number according to the sixth advertisement reaching terminal number, the fourth advertisement reaching terminal number and the first advertisement reaching terminal number.
Optionally, counting the number of fourth advertisement reaching terminals corresponding to the type of the advertisement reaching terminal and the combination type of the advertisement reaching terminal in the first time period according to the advertisement reaching data set, including: and summing the first advertisement touch terminal quantity corresponding to the family number type, the advertisement touch terminal type and the advertisement touch terminal combination type respectively to obtain a fourth advertisement touch terminal quantity corresponding to the advertisement touch terminal type and the advertisement touch terminal combination type. In some embodiments, ott is calculated by pmo ＝ott 1,pmo +ott 2,pmo +ott 3,pmo +ott 4,pmo +ott 4+,pmo Obtaining the number of fourth advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of the advertisement touch terminals OTT pmo For the number of the fourth advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of the advertisement touch terminals in the first time period, OTT 1,pmo Is 1 family, advertisement touch terminal combination typeFirst advertisement reaching terminal number corresponding to PMO and OTT equipment types OTT 2,pmo For the number of first advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of 2-user family and advertisement touch terminal, OTT 3,pmo For the number of first advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of 3-user family and advertisement touch terminal, OTT 4,pmo For the first advertisement touch terminal number corresponding to the combination type PMO and OTT equipment type of 4-user family and advertisement touch terminal, OTT 4+,pmo And the number of the first advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of the 4+ family and the advertisement touch terminal is calculated.
Optionally, counting the number of the fifth advertisement reaching terminals corresponding to the type of the advertisement reaching terminal in the first time period according to the advertisement reaching data set, including: and summing the first advertisement touch terminal quantity corresponding to the family number type, the advertisement touch terminal type and the advertisement touch terminal combination type to obtain a fifth advertisement touch terminal quantity corresponding to the advertisement touch terminal type.
Optionally, summing the number of the fourth advertisement reaching terminals of each advertisement reaching terminal type to obtain the number of the fifth advertisement reaching terminals corresponding to the advertisement reaching terminal type. In some embodiments, by pair ott pmo And ott o Summing to obtain ott total ，ott total For the fifth advertisement touch terminal number corresponding to the advertisement touch terminal type OTT, OTT pmo For the number of the fourth advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of the advertisement touch terminals in the first time period, OTT o And the number of the fourth advertisement touch terminals corresponding to the advertisement touch terminal combination type O and the OTT equipment type in the first time period.
Optionally, predicting the sixth advertisement reaching terminal number corresponding to the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the fourth advertisement reaching terminal number, the fifth advertisement reaching terminal number and the second advertisement reaching terminal number.
Optionally by calculationOTT is obtained pmo The method comprises the steps of carrying out a first treatment on the surface of the Wherein OTT pmo For the sixth advertisement touch terminal number corresponding to the OTT device type and the advertisement touch terminal combination type PMO in the second period of time, OTT pmo For the number of the fourth advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of the advertisement touch terminals in the first time period, OTT total For the fifth advertisement touch terminal number corresponding to OTT equipment type in the first time period, OTT total And the number of the second advertisement touch terminals corresponding to the OTT equipment type is calculated.
Optionally, the third advertisement reaching terminal number is predicted according to the sixth advertisement reaching terminal number, the fourth advertisement reaching terminal number and the first advertisement reaching terminal number.
Optionally by calculationObtaining a third advertisement touch terminal quantity OTT of a combination type PMO with the advertisement touch terminal in a second time period, wherein the family number type is i, the family and the advertisement touch terminal type is OTT equipment type i,pmo ；ott i,pmo For the combination type PMO with the advertisement touch terminal in the first time period, the number of the first advertisement touch terminal with the number of the family being i, the number of the first advertisement touch terminal with the advertisement touch terminal being OTT equipment, i being 1, 2, 3, 4 or 4+.
Optionally, predicting the first number of families reached by the advertisement in the second period according to the second number of families and the third number of ad reach terminals includes: acquiring weight values corresponding to the advertisement reaching terminal types according to the second family number, and multiplying the weight values by the third advertisement reaching terminal number to obtain family number predicted values corresponding to the family number types and the advertisement reaching terminal combination types in a second time period; and summing the family number predicted value corresponding to the family number type and the advertisement reaching terminal combination type to obtain a first family number predicted value.
Optionally, acquiring the weight corresponding to each advertisement touch terminal type according to the second family number includes: second family number and first advertisement touch terminalThe ratio of the numbers. Optionally, the weight corresponding to the OTT device type isEtc. Optionally, the corresponding weight of the PC device is +.>Etc. Optionally, the weight corresponding to the MOB device is +.>Etc. Wherein i is 1, 2, 3, 4, 4+ or the like; in the case of i=1, +.>The method comprises the steps that the combination type of the advertisement touch terminal is a weight corresponding to the PMO type and OTT equipment, wherein the number of the family is 1; in the case of i=1, +.>The method comprises the steps that the combination type of the advertisement touch terminal is PM type and weight corresponding to PC equipment, wherein the number of the family is 1; in the case of i=1, +.>The method is a weight corresponding to M types and MOB devices of which the number of households is 1, and the combination type of the advertising touch terminal is M types.
Optionally by calculationObtaining a family number predicted value UH corresponding to the advertisement reaching terminal combination type PMO and the family number type i in the second time period i,pmo The method comprises the steps of carrying out a first treatment on the surface of the Wherein UH i,pmo And the combination type PMO of the advertisement reaching terminal and the family number type in the second time period are family number predicted values corresponding to i people and families.
Alternatively, by comparison with UH 1,pmo 、UH 2,pmo 、UH 3,pmo 、UH 4,pmo And UH 4+,pmo Summing to obtain a first family number predicted value UH pmo The method comprises the steps of carrying out a first treatment on the surface of the Wherein UH pmo UH is a first family quantity predicted value corresponding to the PMO type as the combination type of the advertisement reaching terminal in the second time period 1,pmo For the family quantity predicted value corresponding to the advertisement reaching terminal combination type PMO and 1 family in the second time period, UH 2,pmo For the family quantity predicted value corresponding to the advertisement reaching terminal combination type PMO and 2 families in the second time period, UH 3,pmo UH is used as a family quantity predicted value corresponding to the advertisement reaching terminal combination type PMO and 3 families in the second time period 4,pmo UH is used as a family quantity predicted value corresponding to the advertisement reaching terminal combination type PMO and 4 families in a second time period 4+,pmo And predicting the household quantity corresponding to the advertisement reaching terminal combination type PMO and 4+ human household in the second time period.
In this way, the second advertisement reaching terminal number, the second family number corresponding to the family number type and the advertisement reaching terminal combination type, and the first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period are obtained; predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; the first family number predicted value is predicted according to the number of the third advertisement touch terminals and the first family number, and the family number predicted value with higher accuracy can be obtained.
Optionally, the first home quantity predictor is also obtained by:
acquiring the number OTT of second advertisement touch terminals in a second time period total 、PC total And MOB (metal oxide semiconductor) total According to OTT total Predicting a first family quantity predicted value UH corresponding to the PMO type of the advertising touch terminal combination type pmo The sixth advertisement touch terminal number PC corresponding to the advertisement touch terminal combination type PMO type pmo And PMO class combined with advertisement touch terminalThe corresponding sixth advertisement reaches the terminal number MOB pmo ；
According to PC total And PC (personal computer) pmo Predicting a sixth advertisement reaching terminal number PC corresponding to the advertisement reaching terminal combination type PM type pm And a sixth advertisement reaching terminal number PC corresponding to the advertisement reaching terminal combination type P type p ；
According to PC pm Predicting a first family quantity predicted value UH corresponding to the PM type of the advertising touch terminal combination type pm And a sixth advertising terminal quantity MOB corresponding to the advertising terminal combination type PM type pm The method comprises the steps of carrying out a first treatment on the surface of the According to PC p Predicting a first family quantity predicted value UH corresponding to the PM type of the advertising touch terminal combination type p ；
According to MOB total 、MOB pmo And MOB (metal oxide semiconductor) pm Predicting a sixth advertising terminal quantity MOB corresponding to the advertising terminal combination type M m The method comprises the steps of carrying out a first treatment on the surface of the According to MOB m Predicting a first family quantity predicted value UH corresponding to the advertisement reaching terminal combination type M m 。
In some embodiments, an advertisement reach data set of a plurality of advertisement reach terminals over a first period of time is obtained, as shown in table 1, table 1 being an example table of advertisement reach data sets.
TABLE 1
In some embodiments, as shown in Table 1, the second household number corresponds to a household number type of 1 person household, an advertisement reaching terminal combination type of PMO typeThe amount is uh 1,pmo The method comprises the steps of carrying out a first treatment on the surface of the The number of families corresponding to the PMO type as the combination type of the advertisement touch terminal is uh pmo The method comprises the steps of carrying out a first treatment on the surface of the The number of the first advertisement touch terminals corresponding to the combination type of the advertisement touch terminals, namely the PMO type and the advertisement touch terminal type, of which the number of the household is 1, is ott 1,pmo 。
Alternatively, by calculating uh i ＝uh i,pmo +uh i,o +uh i,pm +uh i,p +uh i,m Obtaining a second family number, uh, corresponding to i family numbers of the family members i The number of the family is i, namely a second number of families corresponding to the family of the person; in some embodiments, as shown in Table 1, the uh is calculated by 1 ＝uh 1,pmo +uh 1,o +uh 1,pm +uh 1,p +uh 1,m Obtaining uh 1 ，uh 1 The number of the families is a second number of families corresponding to 1 family; uh (uh) 1,pmo For the second family number, uh, corresponding to the family number type of 1 person family and the PMO type of the advertisement touch terminal combination type 1,o For the second family number, uh, corresponding to the combination type of the 1-family number type and the advertisement touch terminal type of O type 1,pm For the second family number, uh, corresponding to the combination type of the 1-family number type and the advertisement touch terminal PM type 1,p For the second family number, uh, corresponding to the combination type of the 1-family number type and the advertisement touch terminal type P 1,m And the number of the families is 1, and the number of the families corresponds to the combination type M of the advertisement touch terminal.
Alternatively, to uh 1 、uh 2 、uh 3 、uh 4 And uh 4+ Summing to obtain uh; wherein uh is the total number of second households in the first period, uh 2 For the second family number, uh, corresponding to the family number type of 2 people 3 For the second family number corresponding to 3 families, uh 4 For the second family number corresponding to 4 families, uh 4+ And the number of the second families corresponding to the 4+ families.
In some embodiments, the advertisement is reachedAnd counting the number of the first advertisement touch terminals in the data set to obtain the number of the fifth advertisement touch terminals corresponding to the type of the advertisement touch terminals. As shown in table 1, the fifth advertisement reaching terminal number corresponding to OTT device type is OTT pmo And ott o And, therein, ott pmo For the number of the fourth advertisement touch terminals corresponding to the combination type PMO and OTT equipment type of the advertisement touch terminals in the first time period, OTT o For the number of the fourth advertisement touch terminals corresponding to the advertisement touch terminal combination type O type and the OTT equipment type in the first time period, OTT pmo ＝ott 1,pmo +ott 2,pmo +ott 3,pmo +ott 4,pmo +ott 4+,pmo ，ott o ＝ott 1,o +ott 2,o +ott 3o +ott 4,o +ott 4+,o . By calculating pc p ＝pc 1,p +pc 2,p +pc 3,p +pc 4,p +pc 4+,p Obtaining pc p The method comprises the steps of carrying out a first treatment on the surface of the By calculating pc pm ＝pc 1,pm +pc 2,pm +pc 3,pm +pc 4,pm +pc 4+,pm Obtaining pc pm The method comprises the steps of carrying out a first treatment on the surface of the By calculating pc pmo ＝pc 1,pmo +pc 2,pmo +pc 3,pmo +pc 4,pmo +pc 4+,pmo Obtaining pc pmo The method comprises the steps of carrying out a first treatment on the surface of the By p c p 、pc pm And pc pmo Summing to obtain a fifth advertisement touch terminal number PC corresponding to the type of the advertisement touch terminal type PC equipment total . By calculating mob m ＝mob 1,m +mob 2,m +mob 3,m +mob 4,m +mob 4+,m Obtaining mob m The method comprises the steps of carrying out a first treatment on the surface of the By calculating mob pm ＝mob 1,pm +mob 2,pm +mob 3,pm +mob 4,pm +mob 4+,pm Obtaining mob pm The method comprises the steps of carrying out a first treatment on the surface of the By calculating mob pmo ＝mob 1,pmo +mob 2,pmo +mob 3,pmo +mob 4,pmo +mob 4+,pmo Obtaining mob pmo The method comprises the steps of carrying out a first treatment on the surface of the By pair mob m 、mob pm And mob pmo pc pmo Summing to obtain a fifth advertising terminal quantity MOB corresponding to the type of the advertising terminal MOB equipment total 。
Optionally, aBy calculation ofObtaining the number OTT of the sixth advertisement touch terminal pmo Wherein OTT total And the number of the second advertisement touch terminals corresponding to the advertisement touch type OTT equipment in the second time period is set.
By calculation ofOTT is obtained i,pmo Wherein OTT i,pmo The number of the terminals is reached for the third advertisement; wherein i is 1, 2, 3, 4, 4+ or the like; OTT (over the T) i,pmo For the third advertisement touch terminal number corresponding to i family, OTT device and PMO type in the second time period, OTT i,pmo And the number of the first advertisement touch terminals corresponding to i family households, OTT equipment and PMO type in the first time period.
In some embodiments, in the case of i=1, by calculationOTT is obtained 1,pmo ，OTT 1,pmo The number of the terminals is reached for the third advertisement; OTT (over the T) 1,pmo For the third advertisement touch terminal number corresponding to the number of households of 1 household in the second time period, the advertisement touch terminal type is OTT equipment and the advertisement touch terminal combination type is PMO type, OTT 1,pmo And the number of the first advertisement touch terminals corresponding to the number of the households of 1 person in the first time period, the type of the advertisement touch terminals being OTT equipment and the combination type of the advertisement touch terminals being PMO type.
In some embodiments, OTT is calculated by 4+,pmo ＝OTT pmo -OTT 1，pmo -OTT 2，pmo -OTT 3，pmo -OTT 4，pmo OTT is obtained 4+,pmo Wherein OTT 4+,pmo For 4+ family in the second time periodAnd the number of the third advertisement touch terminals corresponding to the OTT equipment and the PMO type is adopted as the type of the advertisement touch terminals.
In some embodiments, OTT is calculated by o ＝OTT total -OTT pmo Obtaining the number OTT of sixth advertisement touch terminals corresponding to the OTT equipment type and the advertisement touch terminal combination type O type o Wherein OTT o The number of the sixth advertisement touch terminals corresponding to the OTT equipment in the second time period, wherein the combination type of the advertisement touch terminals is O type, and the advertisement touch terminals are OTT equipment; by calculation of Obtaining the number OTT of the third advertisement touch terminal i,o The method comprises the steps of carrying out a first treatment on the surface of the Wherein i is 1, 2, 3, 4 or 4+ and the like, OTT i,o For the third advertisement touch terminal number corresponding to i family, OTT device and O type in the second time period, OTT i,o And the number of the first advertisement touch terminals corresponding to the number of the family i, the type of the advertisement touch terminals being OTT equipment and the combination type of the advertisement touch terminals being O type in the first time period.
In some embodiments, OTT is calculated by 4+,o ＝OTT o -OTT 1,o -OTT 2,o -OTT 3,o -OTT 4,o OTT is obtained 4+,o Wherein OTT 4+,o And the number of the third advertisement touch terminals corresponding to the number of the households which is 4+the number of the households in the second time period, the type of the advertisement touch terminals being OTT equipment and the combination type of the advertisement touch terminals being O type.
Optionally by calculationObtaining family quantity predicted value corresponding to i family types and advertisement touch terminal combination type PMO types, UH (ultra high definition) i,pmo The family quantity predicted value is corresponding to the family type of i people and the PMO type of the advertisement touch terminal combination type; wherein i is 1, 2, 3, 4, 4+ or the like; uh (uh) i,pmo For the second family number corresponding to the PMO type with the family number type i being the combination type of the family and the advertisement touch terminal in the first time period, ott i,pmo For the first advertisement touch terminal number corresponding to i family families, OTT equipment and PMO type in the first time period, the advertisement touch terminal type is the OTT equipment, and the advertisement touch terminal combination type is>And the weight value corresponding to the OTT equipment type.
In some embodiments, in the case of i=1, by calculationObtaining family quantity predicted value corresponding to family type of 1 person and advertisement touch terminal combination type PMO type, UH 1,pmo The method comprises the steps of predicting a family quantity corresponding to a family type of 1 person, a family type of the advertisement reaching terminal combination type PMO; by comparison with UH 1,pmo 、UH 2,pmo 、UH 3,pmo 、UH 4,pmo And UH 4+,pmo Summing to obtain a first family number predicted value UH pmo Wherein UH 2,pmo Family quantity predicted value corresponding to 2-user family type and advertisement touch terminal combination type PMO type, UH 3,pmo Family quantity predicted value, UH, corresponding to 3-user family type, advertisement touch terminal combination type PMO type 4,pmo Family quantity predicted value, UH, corresponding to 4-user family type, advertisement touch terminal combination type PMO type 4+,pmo And a family quantity predicted value corresponding to the 4+ family type and the advertisement touch terminal combination type PMO type.
In some embodiments, in the case of i=1, by calculationObtaining a family quantity predicted value corresponding to a family type of 1 person and a combination type O of the advertisement touch terminal; UH 1,o The family quantity predicted value corresponding to the family type of 1 person and the advertisement touch terminal combination type O is obtained. By passing throughFor UH 1,o 、UH 2,o 、UH 3,o 、UH 4,o And UH 4+,o Summing to obtain UH o ，UH o The method comprises the steps that a first family quantity predicted value corresponding to an advertisement touch terminal combination type of O type is obtained; wherein UH 2,o The predicted value of the family number corresponding to the family type of 2 people and the advertisement touch terminal combination type O type is UH 3,o The predicted value of the family number corresponding to the 3-user family type and the advertisement touch terminal combination type O type is UH 4,o The predicted value of the family number corresponding to the type O of the combination type of the 4-user family and the advertisement touch terminal is UH 4+,o And the predicted value of the family number corresponding to the family type of 4+ people and the type O of the advertisement touch terminal combination type.
Optionally by calculationObtaining the third advertisement touch terminal quantity PC i,pmo The method comprises the steps of carrying out a first treatment on the surface of the Wherein i is 1, 2, 3, 4, 4+ or the like; PC (personal computer) i,pmo The number of the third advertisement touch terminals corresponding to i family households, PC equipment and PMO type as the type of the advertisement touch terminals in the second time period; pc i,pmo And the number of the first advertisement touch terminals corresponding to the number of the family i, the type of the advertisement touch terminals being PC equipment and the type of the advertisement touch terminals being PMO type in the first time period.
In some embodiments, in the case of i=1, by calculationObtaining the number of third advertisement touch terminals corresponding to the number of households of 1 family, the type of the advertisement touch terminals being PC equipment and the combination type of the advertisement touch terminals being PMO type in the second time period, and PC 1,pmo And the number of the third advertisement touch terminals corresponding to the number of the households of 1 person in the second time period, the type of the advertisement touch terminals being PC equipment and the type of the advertisement touch terminals being PMO. By calculating PC pmo ＝PC 1,pmo +PC 2,pmo +PC 3,pmo +PC 4,pmo +PC 4+,pmo Obtaining PC pmo ，PC pmo And the number of the sixth advertisement touch terminals corresponding to the PC equipment is the combination type PMO type with the advertisement touch terminals and the advertisement touch terminal type.
Optionally by calculationObtaining the number MOB of the third advertising touch terminal i,pmo The method comprises the steps of carrying out a first treatment on the surface of the Wherein i is 1, 2, 3, 4, 4+ or the like; MOB (Metal oxide semiconductor) i,pmo The number of the third advertisement touch terminals corresponding to i family households, MOB equipment and PMO type in the second time period; mob i,pmo And the number of the first advertisement touch terminals corresponding to i family households, MOB equipment and PMO type in the first time period.
In some embodiments, in the case of i=1, by calculationObtaining the third advertisement touch terminal quantity corresponding to the 1-family number, the MOB equipment with the advertisement touch terminal type and the PMO type with the advertisement touch terminal combination type in the second time period 1,pmo And the number of the third advertisement touch terminals corresponding to the number of the households of 1 person in the second time period, the type of the advertisement touch terminals being MOB equipment and the combination type of the advertisement touch terminals being PMO type. By calculating MOB pmo ＝MOB 1,pmo +MOB 2,pmo +MOB 3,pmo +MOB 4,pmo +MOB 4+,pmo Obtaining MOB pmo ，MOB pmo And the number of the sixth advertisement touch terminals corresponding to the MOB equipment is the combination type PMO type with the advertisement touch terminals and the advertisement touch terminal type.
Optionally by calculationObtaining the combination type of the advertising touch terminal in the second time periodThe PM type and the advertisement touch terminal type are the sixth advertisement touch terminal number corresponding to the PC equipment, and the PC pm For the sixth advertisement touch terminal number corresponding to the PC equipment, the PM type and the advertisement touch terminal type are used as the advertisement touch terminal combination types in the second time period, and the PC total And the number of the second advertisement touch terminals corresponding to the PC equipment of the advertisement touch terminal type in the second time period.
Optionally by calculationObtaining PC i,pm The method comprises the steps of carrying out a first treatment on the surface of the Wherein i is 1, 2, 3, 4, 4+ or the like; PC (personal computer) i,pm The number of the third advertisement touch terminals corresponding to the number of the family i of the family in the second time period, the type of the advertisement touch terminals being PC equipment and the type of the combination of the advertisement touch terminals being PM type; pc i,pm And the number of the first advertisement touch terminals corresponding to the number of the family i, the type of the advertisement touch terminals being PC equipment and the type of the advertisement touch terminals being PM type in the first time period.
In some embodiments, by computing a PC 4+,pm ＝PC pm -PC 1,pm -PC 2,pm -PC 3,pm -PC 4,pm Obtaining PC 4+,pm 。
Alternatively, by computing the PC P ＝PC total -PC pmo -PC pm Obtaining PC p ，PC p And the advertisement touch terminal combination type is P type and the advertisement touch terminal type is the sixth advertisement touch terminal number corresponding to the PC equipment in the second time period.
Optionally by calculationObtaining PC i,p The method comprises the steps of carrying out a first treatment on the surface of the Wherein i is 1, 2, 3, 4, 4+ or the like; PC (personal computer) i,p The number of the third advertisement touch terminals corresponding to the number of the family i of the family in the second time period, the type of the advertisement touch terminals being PC equipment and the type of the combination of the advertisement touch terminals being P type; pc i,p For i people and families and advertisement touch in the first time periodThe terminal type is the number of the first advertisement touch terminals corresponding to the PC equipment and the advertisement touch terminal combination type P type.
In some embodiments, by computing a PC 4+,p ＝PC p -PC 1,p -PC 2,p -PC 3,p -PC 4,p Obtaining PC 4+，p 。
Optionally by calculationObtaining UH i,pm ，UH i,pm The method comprises the steps that a family number predicted value corresponding to a family number type i, namely a family, an advertising touch terminal combination type PM; wherein i is 1, 2, 3, 4, 4+ or the like; uh (uh) i,pm For the second family number, pc, corresponding to the combination type PM of i family and advertisement touch terminal in the first time period i,pm For the first advertisement touch terminal quantity corresponding to i family households, the advertisement touch terminal type of PC equipment and the advertisement touch terminal combination type of PM type in the first time period, the advertisement touch terminal quantity is>The weight value is corresponding to the type of the PC equipment.
In some embodiments, in the case of i=1, by calculationObtaining a family number predicted value corresponding to a family number type 1 family and a PM type of advertisement touch terminal combination type, and UH 1,pm The household number prediction value is corresponding to the household number type 1 household, the advertisement touch terminal combination type PM. By comparison with UH 1,pm 、UH 2,pm 、UH 3,pm 、UH 4,pm And UH 4+,pm Summing to obtain a first family quantity predicted value UH corresponding to the PM type of the advertising touch terminal combination type pm 。
In some embodiments, in the case of i=1, by calculation Obtaining a family number predicted value corresponding to a family number type 1 family and an advertising touch terminal combination type P type, and UH 1,p The household number prediction value is corresponding to the household number type 1, the household number of the person, the household and the advertisement touch terminal combination type P. By comparison with UH 1,p 、UH 2,p 、UH 3,p 、UH 4,p And UH 4+,p Summing to obtain a first family quantity predicted value UH corresponding to the advertisement reaching terminal combination type P type p 。
Optionally by calculationObtaining MOB i,pm The method comprises the steps of carrying out a first treatment on the surface of the Wherein i is 1, 2, 3, 4, 4+ or the like; MOB (Metal oxide semiconductor) i,pm The number of the third advertisement touch terminals corresponding to i family households, MOB equipment and PM type in the second time period; pc i,pm And the number of the first advertisement touch terminals corresponding to the number of the family i, the type of the advertisement touch terminals being PC equipment and the type of the advertisement touch terminals being PM type in the first time period.
By calculating MOB pm ＝MOB 1,pm +MOB 2,pm +MOB 3,pm +MOB 4,pm +MOB 4+,pm Obtaining MOB pm ，MOB pm And the advertisement touch terminal combination type is PM type and the advertisement touch terminal type is the sixth advertisement touch terminal number corresponding to the MOB equipment in the second time period.
Alternatively, by calculating MOB m ＝MOB total -MOB pmo -MOB pm Obtaining MOB m ，MOB m For the sixth advertisement touch terminal number corresponding to the MOB device, wherein the advertisement touch terminal combination type is M type and the advertisement touch terminal type is MOB device in the second time period total And the number of the second advertisement reaching terminals corresponding to the advertisement reaching terminal type MOB equipment in the second time period.
Optionally by calculationObtaining MOB i,m Wherein i is 1, 2, 3, 4, or 4+, etc.; MOB (Metal oxide semiconductor) i,m The number of the third advertisement touch terminals corresponding to i family households, MOB equipment and M type advertisement touch terminal combination type in the second time period; mob i,m And the number of the first advertisement touch terminals corresponding to the number of the family i, the type of the advertisement touch terminals being MOB equipment and the type of the advertisement touch terminals being M in the first time period.
By calculating MOB 4+,m ＝MOB m -MOB 1,m -MOB 2,m -MOB 3,m -MOB 4,m Obtaining a third advertisement touch terminal quantity MOB corresponding to the number of households of 4+ households in a second time period, the type of the advertisement touch terminal is MOB equipment and the combination type of the advertisement touch terminal is M type 4+,m 。
Optionally by calculationObtaining UH i,m ，UH i,m The household number prediction value is corresponding to the household number type i, the household type i, the advertisement touch terminal combination type M; wherein i is 1, 2, 3, 4, 4+ or the like; uh (uh) i,m Mob for the second family number corresponding to the combination type M of i-family and advertisement touch terminal in the first time period i,m For the first advertisement touch terminal number corresponding to i family families, MOB equipment and M type in the first time period, wherein the number of the advertisement touch terminals is i family families, the type of the advertisement touch terminal is MOB equipment, and the type of the advertisement touch terminal is M type>And the weight value is corresponding to the MOB equipment type.
In some embodiments, in the case of i=1, by calculationObtaining the type of the number of the familyFamily number predictive value corresponding to family type 1, advertisement touch terminal combination type M and UH 1,m The household number prediction value is corresponding to the household number type 1, the household type 1 and the advertisement touch terminal combination type M; by comparison with UH 1,m 、UH 2,m 、UH 3,m 、UH 4,m And UH 4+,m Summing to obtain a first family quantity predicted value UH corresponding to the advertisement reaching terminal combination type M m 。
Optionally by predicting a value UH for each first household number pmo 、UH o 、UH pm 、UH p And UH m The sum yields a first total number of households predicted value UH.
Optionally, by computing UH 1 ＝UH 1,pmo +UH 1,o +UH 1,pm +UH 1,p +UH 1,m 、
UH 2 ＝UH 2,pmo +UH 2,o +UH 2,pm +UH 2,p +UH 2,m 、
UH 3 ＝UH 3,pmo +UH 3,o +UH 3,pm +UH 3,p +UH 3,m 、
UH 4 ＝UH 4,pmo +UH 4,o +UH 4,pm +UH 4,p +UH 4,m And
UH 4+ ＝UH 4+,pmo +UH 4+,o +UH 4+,pm +UH 4+,p +UH 4+,m obtaining UH 1 、UH 2 、UH 3 、UH 4 And UH 4+ The method comprises the steps of carrying out a first treatment on the surface of the For UH 1 、UH 2 、UH 3 、UH 4 And UH 4+ The sum is performed to obtain a first total number of households predicted value UH.
In this way, the second advertisement reaching terminal number, the second family number corresponding to the family number type and the advertisement reaching terminal combination type, and the first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period are obtained; predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; the first family number predicted value is predicted according to the number of the third advertisement touch terminals and the first family number, and the family number predicted value with higher accuracy can be obtained.
Optionally, counting the number of households predicted value corresponding to the advertisement reaching terminal type and the advertisement reaching terminal combination type, the number of households predicted value corresponding to each advertisement reaching terminal combination type, the number of sixth advertisement reaching terminals corresponding to the advertisement reaching terminal type and the advertisement reaching terminal combination type, and the number of third advertisement reaching terminals corresponding to the household number type and the advertisement reaching terminal combination type in the second time period to obtain a sample prediction table, as shown in table 2, where table 2 is an example table of the sample prediction table.
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TABLE 2
In some embodiments, as shown in Table 2, the first home quantity predictor corresponding to the advertisement reaching terminal combination type being PMO type is UH pmo The method comprises the steps of carrying out a first treatment on the surface of the The number of families corresponding to the combination type of the 1-family number type and the advertisement touch terminal type of PMO type is UH 1,pmo The method comprises the steps of carrying out a first treatment on the surface of the The number of the third advertisement touch terminals corresponding to the combination type of the 1-family and the advertisement touch terminal type of the PMO type is OTT 1,pmo 。
As shown in connection with fig. 2, an embodiment of the present disclosure provides an apparatus for predicting a number of households, including a processor (processor) 100 and a memory (memory) 101 storing program instructions. Optionally, the apparatus may further comprise a communication interface (Communication Interface) 102 and a bus 103. The processor 100, the communication interface 102, and the memory 101 may communicate with each other via the bus 103. The communication interface 102 may be used for information transfer. The processor 100 may call the program instructions in the memory 101 to perform the advertisement-reached household number prediction method of the above-described embodiment.
Further, the program instructions in the memory 101 described above may be implemented in the form of software functional units and sold or used as a separate product, and may be stored in a computer-readable storage medium.
The memory 101 is a computer readable storage medium that can be used to store a software program, a computer executable program, such as program instructions/modules corresponding to the methods in the embodiments of the present disclosure. The processor 100 executes the function application and the data processing by executing the program instructions/modules stored in the memory 101, i.e., implements the home number prediction method for advertisement reaching in the above-described embodiment.
The memory 101 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, at least one application program required for a function; the storage data area may store data created according to the use of the terminal device, etc. Further, the memory 101 may include a high-speed random access memory, and may also include a nonvolatile memory.
By adopting the device for predicting the number of families provided by the embodiment of the disclosure, the number of the second advertisement touch terminals in the second time period, the second number of families corresponding to the family number type and the advertisement touch terminal combination type, and the first advertisement touch terminal number corresponding to the family number type, the advertisement touch terminal type and the advertisement touch terminal combination type are obtained; predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; the first family number predicted value is predicted according to the number of the third advertisement touch terminals and the first family number, and the family number predicted value with higher accuracy can be obtained.
The embodiment of the disclosure provides equipment comprising the device for predicting the number of families. The equipment obtains the number of second advertisement touch terminals in a second time period, the second family number corresponding to the family number type and the advertisement touch terminal combination type, and the first advertisement touch terminal number corresponding to the family number type, the advertisement touch terminal type and the advertisement touch terminal combination type; predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals; the first family number predicted value is predicted according to the number of the third advertisement touch terminals and the first family number, and the family number predicted value with higher accuracy can be obtained.
Alternatively, the device is a computer, server, smart phone, or the like.
Embodiments of the present disclosure provide a computer-readable storage medium storing computer-executable instructions configured to perform the above-described home quantity prediction method for advertisement reach.
The disclosed embodiments provide a computer program product comprising a computer program stored on a computer readable storage medium, the computer program comprising program instructions which, when executed by a computer, cause the computer to perform the above-described home quantity prediction method for advertisement touchdown.
The computer readable storage medium may be a transitory computer readable storage medium or a non-transitory computer readable storage medium.
Embodiments of the present disclosure may be embodied in a software product stored on a storage medium, including one or more instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of a method according to embodiments of the present disclosure. And the aforementioned storage medium may be a non-transitory storage medium including: a plurality of media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a magnetic disk, or an optical disk, or a transitory storage medium.
The above description and the drawings illustrate embodiments of the disclosure sufficiently to enable those skilled in the art to practice them. Other embodiments may involve structural, logical, electrical, process, and other changes. The embodiments represent only possible variations. Individual components and functions are optional unless explicitly required, and the sequence of operations may vary. Portions and features of some embodiments may be included in, or substituted for, those of others. Moreover, the terminology used in the present application is for the purpose of describing embodiments only and is not intended to limit the claims. As used in the description of the embodiments and the claims, the singular forms "a," "an," and "the" (the) are intended to include the plural forms as well, unless the context clearly indicates otherwise. Similarly, the term "and/or" as used in this disclosure is meant to encompass any and all possible combinations of one or more of the associated listed. Furthermore, when used in the present disclosure, the terms "comprises," "comprising," and/or variations thereof, mean that the recited features, integers, steps, operations, elements, and/or components are present, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. Without further limitation, an element defined by the phrase "comprising one …" does not exclude the presence of other like elements in a process, method or apparatus comprising such elements. In this context, each embodiment may be described with emphasis on the differences from the other embodiments, and the same similar parts between the various embodiments may be referred to each other. For the methods, products, etc. disclosed in the embodiments, if they correspond to the method sections disclosed in the embodiments, the description of the method sections may be referred to for relevance.
Those of skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. The skilled artisan may use different methods for each particular application to achieve the described functionality, but such implementation should not be considered to be beyond the scope of the embodiments of the present disclosure. It will be clearly understood by those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.
In the embodiments disclosed herein, the disclosed methods, articles of manufacture (including but not limited to devices, apparatuses, etc.) may be practiced in other ways. For example, the apparatus embodiments described above are merely illustrative, and for example, the division of the units may be merely a logical function division, and there may be additional divisions when actually implemented, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. In addition, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form. The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to implement the present embodiment. In addition, each functional unit in the embodiments of the present disclosure may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. In the description corresponding to the flowcharts and block diagrams in the figures, operations or steps corresponding to different blocks may also occur in different orders than that disclosed in the description, and sometimes no specific order exists between different operations or steps. For example, two consecutive operations or steps may actually be performed substantially in parallel, they may sometimes be performed in reverse order, which may be dependent on the functions involved. Each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
Claims (10)
1. A method for predicting the number of households for advertising access, comprising:
acquiring advertisement touch data sets of a plurality of advertisement touch terminals in a first time period, and acquiring the number of second advertisement touch terminals in a second time period; the advertisement reaching data set comprises a second family number corresponding to the family number type and the advertisement reaching terminal combination type, and a first advertisement reaching terminal number corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type;
predicting the number of third advertisement reaching terminals corresponding to the family number type, the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the number of the first advertisement reaching terminals and the number of the second advertisement reaching terminals;
predicting the first family number touched by the advertisement in the second time period according to the second family number and the third advertisement touch terminal number to obtain a first family number predicted value;
the second advertisement reaching terminal number is the total number of advertisement reaching terminals corresponding to the advertisement reaching terminal type in the second time period.
2. The method of claim 1, wherein the obtaining the advertisement reaching dataset for the advertisement reaching terminal over the first period of time comprises:
Acquiring a first monitoring log of an advertisement reaching terminal in a first time period;
and acquiring an advertisement reaching data set according to the first monitoring log.
3. The method of claim 2, wherein obtaining an advertising achievement data set from the first monitoring log comprises:
acquiring an advertisement reaching terminal combination type and a household number type according to the first monitoring log;
and acquiring an advertisement touch data set according to the advertisement touch terminal combination type and the family number type.
4. The method of claim 3, wherein the first monitoring log includes an ID of the advertising terminal and a type of the advertising terminal for a first period of time; acquiring the advertisement reaching terminal combination type and the family number type according to the first monitoring log, wherein the method comprises the following steps:
matching a family corresponding to the ID of the advertisement reaching terminal in a preset first database, and determining the combination type of the advertisement reaching terminal according to the type of the advertisement reaching terminal corresponding to the family; the first database stores the corresponding relation between the ID and the family;
matching the household number type corresponding to the ID of the advertising access terminal in a preset second database; the second database stores the correspondence between the ID and the family number type.
5. The method of claim 3, wherein obtaining the advertisement reaching data set according to the advertisement reaching terminal combination type and the family number type comprises:
counting a second family number corresponding to the family number type and the advertisement reaching terminal combination type according to the first monitoring log;
and counting the number of the first advertisement reaching terminals according to the first monitoring log.
6. The method of claim 1, wherein predicting a third number of ad serving terminals corresponding to the family number type, the ad serving terminal type, and the ad serving terminal combination type in the second time period based on the first number of ad serving terminals and the second number of ad serving terminals comprises:
counting the number of fifth advertisement touch terminals corresponding to the type of the advertisement touch terminals in the first time period according to the advertisement touch data set;
counting the number of fourth advertisement reaching terminals corresponding to the type of the advertisement reaching terminal and the combination type of the advertisement reaching terminals in the first time period according to the advertisement reaching data set;
predicting the sixth advertisement reaching terminal number corresponding to the advertisement reaching terminal type and the advertisement reaching terminal combination type in the second time period according to the fourth advertisement reaching terminal number, the fifth advertisement reaching terminal number and the second advertisement reaching terminal number;
And predicting the third advertisement reaching terminal number according to the sixth advertisement reaching terminal number, the fourth advertisement reaching terminal number and the first advertisement reaching terminal number.
7. The method of claim 1, wherein predicting the first number of households for the advertisement reach in the second time period based on the second number of households and the third number of advertisement reach terminals comprises:
acquiring a weight corresponding to each advertisement reaching terminal type according to the second family number, and multiplying the weight by the third advertisement reaching terminal number to obtain a family number predicted value corresponding to the family number type and the advertisement reaching terminal combination type in a second time period;
and summing the family number predicted value corresponding to the family number type and the advertisement reaching terminal combination type to obtain the first family number predicted value.
8. The method of any of claims 1 to 7, wherein the advertising contact terminal comprises two or three of an OTT device, a computer, and a mobile terminal.
9. A home quantity predicting device for advertisement reach comprising a processor and a memory storing program instructions, characterized in that the processor is configured to execute the home quantity predicting method for advertisement reach according to any one of claims 1 to 8 when executing the program instructions.
10. An apparatus comprising the home quantity prediction device for advertisement reach according to claim 9.
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| CN107563804A (en) * | 2017-08-24 | 2018-01-09 | 北京奇艺世纪科技有限公司 | A kind of method and apparatus for predicting the number of users covered under advertisement stereotactic conditions |
| CN112465558A (en) * | 2020-12-08 | 2021-03-09 | 上海明略人工智能(集团)有限公司 | Method, device and equipment for predicting regional advertisement reach rate |
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