CN113052621A - Marketing management system for client expansion - Google Patents
Marketing management system for client expansion Download PDFInfo
- Publication number
- CN113052621A CN113052621A CN201911383018.3A CN201911383018A CN113052621A CN 113052621 A CN113052621 A CN 113052621A CN 201911383018 A CN201911383018 A CN 201911383018A CN 113052621 A CN113052621 A CN 113052621A
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- marketing
- client
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- management system
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
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- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Marketing (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a marketing management system for client expansion, which comprises the following steps: step one, marketing activities are executed for customers; step two, providing data for each marketing activity for analysis reference through a data analysis model; step three, obtaining consumers with strong purchasing desire and convenient communication according to the analysis reference data; step four, carrying out commodity promotion on consumers with strong purchasing desire and convenient communication; and step five, if the promotion is successful, online transaction can be carried out, the store-entering consumer is changed into a commodity-purchasing client, and the client can pay directly. The invention improves marketing efficiency, acquires the basic information of the client by supporting transaction registration on line, and lays a foundation for subsequent after-sale service and client marketing; and ensuring the normalization of the transaction process through online transaction, and informationizing the transaction process of the merchant.
Description
Technical Field
The invention relates to a marketing management system for client expansion, and belongs to the technical field of marketing management.
Background
Marketing refers to the process of finding or discovering consumer needs by an enterprise to let the consumer know about the product and then purchase the product. Marketing (Marketing) is also known as marketspace, Marketing or Marketing. Classical merchant administration courses such as MBA and EMBA all use marketing as an important module for managing and educating managers. Marketing is an activity, process and system that brings economic value to customers, clients, partners and the whole society in creating, communicating, disseminating and exchanging products. The method mainly refers to a process of developing operation and sales behaviors aiming at markets at the same time in marketing, namely a process of realizing conversion of operation and sales.
In the prior art, a marketing management system with a better structure is not provided, so that in the prior art, the marketing efficiency is lower, the foundation cannot be laid for subsequent after-sale service and customer marketing, the standardization of a transaction process cannot be well guaranteed, and the transaction process of a merchant is not convenient to informationize.
In order to solve the technical problems, a new technical scheme is especially provided.
Disclosure of Invention
The invention aims to provide a marketing management system for client expansion, which aims to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme: a marketing management system for customer expansion, the method comprising the steps of:
step one, marketing activities are executed for customers;
step two, providing data for each marketing activity for analysis reference through a data analysis model;
step three, obtaining consumers with strong purchasing desire and convenient communication according to the analysis reference data;
step four, carrying out commodity promotion on consumers with strong purchasing desire and convenient communication;
and step five, if the promotion is successful, online transaction can be carried out, the store-entering consumer is changed into a commodity-purchasing client, and the client can pay directly.
Preferably, the payment means may be Unionpay, Payment or WeChat.
Preferably, the basic information of the customer is collected in a mode of online supporting transaction registration, and the basic information is used for laying a foundation for subsequent after-sales service and customer marketing.
Preferably, the normalization of the transaction process is ensured through online transaction, and the transaction process of the merchant is informationized.
Compared with the prior art, the invention has the beneficial effects that: the marketing efficiency is improved, and the basic information of the client is acquired by an online transaction registration supporting mode and is used for laying a foundation for subsequent after-sale service and client marketing; and ensuring the normalization of the transaction process through online transaction, and informationizing the transaction process of the merchant.
Drawings
FIG. 1 is a schematic flow chart of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to the attached drawings of the specification, the invention provides a technical scheme that: a marketing management system for customer expansion, the method comprising the steps of:
step one, marketing activities are executed for customers;
step two, providing data for each marketing activity for analysis reference through a data analysis model;
step three, obtaining consumers with strong purchasing desire and convenient communication according to the analysis reference data;
step four, carrying out commodity promotion on consumers with strong purchasing desire and convenient communication;
and step five, if the promotion is successful, online transaction can be carried out, the store-entering consumer is changed into a commodity-purchasing client, and the client can pay directly.
Preferably, the payment means may be Unionpay, Payment or WeChat.
The marketing effect analysis can provide a data analysis model, and provides analysis reference of multi-latitude data for marketing activities each time, wherein the commodity popularization can push out commodities and attract consumers, and the online shopping guide is realized by integrated voice no matter online shops on the incoming line or physical shops off the incoming line; the passive commodity shopping guide is suitable for occasions where consumers are inconvenient to carry out voice communication with merchants and online transaction, and can change store-entering consumers into customers for purchasing commodities to enable the customers to pay directly, so that a foundation is laid for subsequent after-sales service and customer marketing, meanwhile, the normalization of a transaction process can be guaranteed through the online transaction, the transaction process of the merchants is informationized, the after-sales service mainly takes a customer management system as a core, and the instant after-sales service is provided for the customers, and comprises the steps that the customers ask on-line answers, and electronic files supported by various commodities are sent to the customers, so that the customer training cost is saved, and the customers are helped to solve practical problems. The customer marketing means that a merchant is supported to record interest and hobbies, commodity hobbies, natural features and the like of customers so as to carry out customer care, award for lottery drawing or send information such as birthday blessings and the like according to actual conditions, and the trends of pushing interested commodities of the customers regularly are carried out through means such as short messages or mails.
The invention improves marketing efficiency, acquires the basic information of the client by supporting transaction registration on line, and lays a foundation for subsequent after-sale service and client marketing; the standardization of the transaction process is ensured through online transaction, and the transaction process of the merchant is informationized.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (4)
1. A marketing management system for customer expansion is characterized in that: the method comprises the following steps:
step one, marketing activities are executed for customers;
step two, providing data for each marketing activity for analysis reference through a data analysis model;
step three, obtaining consumers with strong purchasing desire and convenient communication according to the analysis reference data;
step four, carrying out commodity promotion on consumers with strong purchasing desire and convenient communication;
and step five, if the promotion is successful, online transaction can be carried out, the store-entering consumer is changed into a commodity-purchasing client, and the client can pay directly.
2. The marketing management system for customer expansion of claim 1, wherein: the payment mode can be Unionpay, Payment or WeChat.
3. The marketing management system for customer expansion of claim 2, wherein: the basic information of the customer is collected in a mode of online supporting transaction registration, and the basic information is used for laying a foundation for subsequent after-sale service and customer marketing.
4. The marketing management system for customer expansion of claim 3, wherein: the normalization of the transaction process is ensured through online transaction, and the transaction process of the merchant is informationized.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911383018.3A CN113052621A (en) | 2019-12-28 | 2019-12-28 | Marketing management system for client expansion |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911383018.3A CN113052621A (en) | 2019-12-28 | 2019-12-28 | Marketing management system for client expansion |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113052621A true CN113052621A (en) | 2021-06-29 |
Family
ID=76507140
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911383018.3A Pending CN113052621A (en) | 2019-12-28 | 2019-12-28 | Marketing management system for client expansion |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113052621A (en) |
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2019
- 2019-12-28 CN CN201911383018.3A patent/CN113052621A/en active Pending
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20210629 |
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| WD01 | Invention patent application deemed withdrawn after publication |