CN113038148A - Commodity dynamic demonstration method, commodity dynamic demonstration device and storage medium - Google Patents
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- 210000003128 head Anatomy 0.000 description 4
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/40—Scenes; Scene-specific elements in video content
- G06V20/46—Extracting features or characteristics from the video content, e.g. video fingerprints, representative shots or key frames
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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Abstract
The invention relates to a method and a device for dynamically demonstrating commodities and a storage medium, and belongs to the technical field of the Internet. In the method, a first video is played at first, and the first video is associated with commodity information; simultaneously shooting and playing audience videos; and then the figure images in the video of the audience can be identified, and the wearing effect of the commodity combined with the figure images is demonstrated in the video of the audience according to the identification result, so that the audience can visually see the appearance of the commodity sold in the video, and can more easily judge whether the commodity is suitable for the audience and decide whether to purchase the commodity. The dynamic commodity demonstration method greatly improves the initiative and the participation degree of audiences when watching the commodity display video, can provide important reference for the audiences to buy commodities, and is beneficial to commodity sales.
Description
Technical Field
The invention relates to the technical field of internet, in particular to the technical field of internet videos, and specifically relates to a method and a device for dynamically demonstrating commodities and a storage medium.
Background
Network video is a very popular internet business at present. With the continuous development of the mobile internet, the network video resources are more and more abundant, so that the network video resources become an important part of internet application.
It follows that more and more e-commerce platforms start to use web video for product sales, first product demonstration video and progress to product introduction live video similar to television sales. Product introduction live video benefits from network video technology, with greatly increased audience engagement. The audience can interact with the main broadcast while watching the live video to know the product information, and ask questions about the concerned questions. The anchor answers the relevant questions, and then carries out appropriate product demonstration, can make its product demonstration more accord with audience's demand, satisfy audience's understanding to the commodity. Therefore, live video becomes a very important commodity sales channel.
However, the prior art has the disadvantage that the audience can only know the commodity information through the picture provided by the anchor, and the demonstration of trying on and trying on can not be realized on the platform, so that the effect of wearing the relevant product can not be known.
Therefore, how to provide a dynamic commodity demonstration method capable of overcoming the above disadvantages becomes an urgent problem to be solved in the field.
Disclosure of Invention
The invention aims to overcome the defects in the prior art and provide a dynamic commodity demonstration method, a dynamic commodity demonstration device and a storage medium, wherein the dynamic commodity demonstration method, the dynamic commodity demonstration device and the storage medium are based on a human body recognition technology, and are used for demonstrating the commodity try-on effect combined with audiences while playing a commodity introduction video, so that the audiences can visually see the appearance of the commodities worn by the audiences.
In order to achieve the above object, the method for dynamically demonstrating a commodity according to the present invention comprises the steps of:
playing a first video, wherein the first video is associated with commodity information;
shooting and playing the video of the audience;
identifying the figure image in the audience video to obtain an identification result;
and demonstrating the wearing effect of the combination of the commodity and the character image in the audience video according to the identification result.
In the dynamic demonstration method of the commodity, the commodity information comprises a commodity image and a wearing part;
the identification of the figure image in the audience video to obtain the identification result specifically comprises the following steps:
and identifying a person image in the audience video, and identifying each human body part in the person image.
The method is characterized in that according to the identification result, the wearing effect of the combination of the commodity and the figure image is demonstrated in the audience video, and specifically comprises the following steps:
and judging whether the wearing part is included in each human body part, if so, generating the wearing effect by using the commodity image, and demonstrating the wearing effect in the audience video.
In the dynamic commodity demonstration method, the commodity information comprises a multi-angle commodity image;
the judging whether the human body parts comprise the wearing parts or not is carried out, if yes, the commodity images are used for generating the wearing effect, and the method specifically comprises the following steps:
and judging whether the wearing part is included in each human body part, if so, determining the posture of the wearing part in the audience video, and selecting a commodity image matched with the posture from the multi-angle commodity images to generate the wearing effect.
In the dynamic commodity demonstration method, the first video is related to more than two commodity information,
the first video or the audience video playing interface comprises a commodity selection interface, the audience selects a commodity through the commodity selection interface,
demonstrating the wearing effect of the combination of the commodity and the figure image in the audience video, specifically comprising the following steps:
and demonstrating the wearing effect of the selected commodity combined with the character image in the audience video.
In the method for dynamically demonstrating the commodity, the playing of the first video specifically comprises the following steps:
and playing the first video, identifying whether the first video has commodities, and if so, determining commodity information associated with the first video according to the identified commodities.
The commodity dynamic demonstration method further comprises the following steps:
and identifying the character action in the audience video, and displaying a sales interface associated with the commodity according to the identified character action.
In the dynamic commodity demonstration method, the first video is a live video.
The present invention also provides a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements the above-mentioned dynamic merchandise demonstration method.
The invention also provides a dynamic commodity demonstration device which comprises a processor, a memory, a display and a camera, wherein the memory is stored with a computer program, and the computer program is executed by the processor to realize the dynamic commodity demonstration method.
In the dynamic commodity demonstration device, the first video and the audience video are simultaneously displayed on the same display.
The invention discloses a method, a device and a storage medium for dynamically demonstrating commodities, wherein a first video is played at first, and the first video is associated with commodity information; simultaneously shooting and playing audience videos; and then the figure images in the video of the audience can be identified, and the wearing effect of the commodity combined with the figure images is demonstrated in the video of the audience according to the identification result, so that the audience can visually see the appearance of the commodity sold in the video, and can more easily judge whether the commodity is suitable for the audience and decide whether to purchase the commodity. The dynamic commodity demonstration method greatly improves the initiative and the participation degree of audiences when watching the commodity display video, can provide important reference for the audiences to buy commodities, and is beneficial to commodity sales.
Drawings
Fig. 1 is a flowchart illustrating steps of a dynamic commodity demonstration method according to the present invention.
FIG. 2 is a schematic diagram of an interface for realizing wig dynamic demonstration by using the commodity dynamic demonstration method of the present invention.
FIG. 3 is a schematic interface diagram of a dynamic contact lens demonstration implemented by the method for dynamically demonstrating a commodity according to the present invention.
Detailed Description
In order to clearly understand the technical contents of the present invention, the following examples are given in detail.
Fig. 1 is a flowchart showing steps of a dynamic commodity demonstration method according to the present invention.
In one embodiment, the method for dynamically demonstrating the commodities comprises the following steps:
playing a first video, wherein the first video is associated with commodity information, and the first video can be a live video or a recorded and played video, and is preferably a live video;
shooting and playing the video of the audience;
identifying the figure image in the audience video to obtain an identification result;
and demonstrating the wearing effect of the combination of the commodity and the character image in the audience video according to the identification result.
The commodity information comprises a commodity image and a wearing part;
the identification of the figure image in the audience video to obtain the identification result specifically comprises the following steps:
and identifying a person image in the audience video, and identifying each human body part in the person image.
The method is characterized in that according to the identification result, the wearing effect of the combination of the commodity and the figure image is demonstrated in the audience video, and specifically comprises the following steps:
and judging whether the wearing part is included in each human body part, if so, generating the wearing effect by using the commodity image, and demonstrating the wearing effect in the audience video.
In a preferred embodiment, the commodity information includes a commodity image of multiple angles;
the judging whether the human body parts comprise the wearing parts or not is carried out, if yes, the commodity images are used for generating the wearing effect, and the method specifically comprises the following steps:
and judging whether the wearing part is included in each human body part, if so, determining the posture of the wearing part in the audience video, and selecting a commodity image matched with the posture from the multi-angle commodity images to generate the wearing effect.
In another preferred embodiment, the first video is associated with more than two merchandise information,
the first video or the audience video playing interface comprises a commodity selection interface, the audience selects a commodity through the commodity selection interface,
demonstrating the wearing effect of the combination of the commodity and the figure image in the audience video, specifically comprising the following steps:
and demonstrating the wearing effect of the selected commodity combined with the character image in the audience video.
In another preferred embodiment, the playing the first video specifically includes:
and playing the first video, identifying whether the first video has commodities, and if so, determining commodity information associated with the first video according to the identified commodities.
In a further preferred embodiment, the dynamic commodity demonstration method further comprises the following steps:
and identifying the character action in the audience video, and displaying a sales interface associated with the commodity according to the identified character action.
The invention also provides a device for dynamically demonstrating the commodity and a computer readable storage medium. The commodity dynamic demonstration device comprises a processor, a memory, a display and a camera, wherein the memory is the computer readable storage medium, and a computer program is stored on the memory. When executed by the processor, the computer program realizes the dynamic commodity demonstration method according to the above embodiments. In the dynamic commodity demonstration apparatus, the first video and the viewer video are simultaneously displayed on the same display.
The following describes the implementation of the dynamic commodity demonstration method of the present invention in practical application by using several embodiments.
Example 1
Take watching wig sales video as an example.
The spectator first opens a wig sales live video interface (first video) using a device such as a cell phone or tablet, the first video being associated with at least one wig information. The wig information comprises multi-angle image information of a wig and wearing positions of the wig, namely the top position of the head;
at the same time, the front camera of the device starts to shoot the audience, and the self-timer video (audience video) is played on the device at the same time, and the interface is shown in fig. 2.
The device further generates a recognition result for the figure image in the audience video; specifically, the person image is recognized in the viewer video, and each body part is recognized in the person image, and in this embodiment, whether the person image includes a head is recognized. If yes, determining the posture of the wearing part in the audience video, namely determining the posture of the head, and further selecting a wig image matched with the posture from the multi-angle image information of the wig to generate a wearing effect. And demonstrates the wear effect in the audience video. The process of capturing the audience video, identifying, generating the wearing effect and demonstrating is a real-time dynamic process, that is, the dynamic effect of the audience wearing the wig can be shown in the audience video by using the embodiment.
On the basis of an actual implementation method of human body part recognition, the method can be implemented by using an open-source human body posture recognition project OpenPose or other similar methods. The OpenPose human posture recognition project is an open source library which is developed based on a convolutional neural network and supervised learning and taking cafe as a framework. The gesture estimation of human body action, facial expression, finger motion and the like can be realized. The related human posture estimation technology can be well applied to the fields of sports fitness, motion acquisition, 3D fitting and the like.
By using the method of the embodiment, the audience can clearly see the appearance of the wig worn by the audience when watching the wig selling live video, so that the user can judge whether the wig is suitable for the audience more intuitively, and the user experience is better.
The above contents are only exemplified by taking the wig as a commodity, and similar wearing commodities such as sunglasses, shoes and the like can be applicable after replacing proper commodity information.
Example 2
Take the example of watching a contact lens sales video.
Similar to example 1, the viewer first opens a live contact lens sales video interface (first video) using a device such as a mobile phone or tablet, and the first video is associated with at least one piece of contact lens information. The contact lens information comprises multi-angle image information of the contact lens and wearing parts of the contact lens, namely pupil positions of eyes;
at the same time, the front camera of the device starts to shoot the audience, and the self-timer video (audience video) is played on the device at the same time, and the interface is shown in fig. 3.
The difference from embodiment 1 is that the apparatus further generates a recognition result for the image of the person in the viewer's video; specifically, the person image is recognized in the viewer video, and each body part is recognized in the person image, and in this embodiment, whether the person image includes a head is recognized. If so, the facial expression of the person needs to be further recognized to identify the pupil images and positions of the two eyes. And then selecting a contact lens image matched with the pupil image, the size, the posture and the like from the multi-angle image information of the contact lens to generate a wearing effect. And demonstrates the wear effect in the audience video.
In the actual implementation method of human body part recognition, as described in embodiment 1, the method may be implemented by using an open-source human body gesture recognition project openpos or other similar methods.
In the practical implementation of facial expression recognition, the EmoPy project or other similar recognition techniques may be utilized. EmoPy focuses on Facial Expression Recognition (FER), and using the toolkit provided by EmoPy, developers can identify information such as pupils in the face from the facial image, and further determine the emotion of the person in the image.
Example 3
The difference from the above-described embodiments 1 and 2 is that the merchandise sales live video (first video) can be linked to more than two pieces of merchandise information, for example, selling a plurality of rings in one video.
At this time, the first video or the viewer video playing interface may include a commodity selection interface, and the viewer may select a commodity through the commodity selection interface, that is, the viewer may select a ring.
Then, like the above embodiment, when the finger image is recognized in the audience video, the wearing effect of the audience wearing the selected ring can be demonstrated.
In addition, the current demonstration commodity can be determined by identifying the commodity in the commodity sales live video (first video) for the audience to try on or try on. Also take the ring as an example, when a ring is worn or a certain ring is shown in the anchor of live broadcast video sold by the ring, the ring is a demonstration commodity, which is equivalent to a commodity selected by audiences, and the wearing effect of the same ring worn in the live broadcast video can be demonstrated in the audience video.
Example 4
The difference between the above embodiments is that the method may further identify a character motion, particularly a gesture, in the viewer video, and display a sales interface associated with the merchandise according to the identified character motion or gesture. Also taking the ring as an example, when the wearing effect of the ring is shown in the audience video, or after the ring is shown, the audience makes an OK gesture, and the equipment can show the sales interface of the ring immediately for the audience to purchase.
In the actual implementation method of the gesture recognition, LibHand or other software implementation with similar functions can be adopted. LibHand is an open source code library for presenting and recognizing gestures of a person. And provides a simple programming interface to acquire and analyze gesture images.
The embodiment provides a convenient switching mode from live video of commodity sales to demonstration of fitting and wearing effects and then to purchase so as to provide better consumption experience for users.
The invention discloses a method, a device and a storage medium for dynamically demonstrating commodities, wherein a first video is played at first, and the first video is associated with commodity information; simultaneously shooting and playing audience videos; and then the figure images in the video of the audience can be identified, and the wearing effect of the commodity combined with the figure images is demonstrated in the video of the audience according to the identification result, so that the audience can visually see the appearance of the commodity sold in the video, and can more easily judge whether the commodity is suitable for the audience and decide whether to purchase the commodity. The dynamic commodity demonstration method greatly improves the initiative and the participation degree of audiences when watching the commodity display video, can provide important reference for the audiences to buy commodities, and is beneficial to commodity sales.
In this specification, the invention has been described with reference to specific embodiments thereof. It will, however, be evident that various modifications and changes may be made thereto without departing from the broader spirit and scope of the invention. The specification and drawings are, accordingly, to be regarded in an illustrative rather than a restrictive sense.
Claims (10)
1. A commodity dynamic demonstration method is characterized by comprising the following steps:
playing a first video, wherein the first video is associated with commodity information;
shooting and playing the video of the audience;
identifying the figure image in the audience video to obtain an identification result;
and demonstrating the wearing effect of the combination of the commodity and the character image in the audience video according to the identification result.
2. The dynamic merchandise demonstration method according to claim 1,
the commodity information comprises a commodity image and a wearing part;
the identification of the figure image in the audience video to obtain the identification result specifically comprises the following steps:
and identifying a person image in the audience video, and identifying each human body part in the person image.
The method is characterized in that according to the identification result, the wearing effect of the combination of the commodity and the figure image is demonstrated in the audience video, and specifically comprises the following steps:
and judging whether the wearing part is included in each human body part, if so, generating the wearing effect by using the commodity image, and demonstrating the wearing effect in the audience video.
3. The dynamic merchandise demonstration method according to claim 2,
the commodity information comprises a multi-angle commodity image;
the judging whether the human body parts comprise the wearing parts or not is carried out, if yes, the commodity images are used for generating the wearing effect, and the method specifically comprises the following steps:
and judging whether the wearing part is included in each human body part, if so, determining the posture of the wearing part in the audience video, and selecting a commodity image matched with the posture from the multi-angle commodity images to generate the wearing effect.
4. The dynamic merchandise demonstration method according to claim 1,
the first video is associated with more than two commodity information,
the first video or the audience video playing interface comprises a commodity selection interface, the audience selects a commodity through the commodity selection interface,
demonstrating the wearing effect of the combination of the commodity and the figure image in the audience video, specifically comprising the following steps:
and demonstrating the wearing effect of the selected commodity combined with the character image in the audience video.
5. The dynamic merchandise demonstration method according to claim 1,
the playing of the first video specifically includes:
and playing the first video, identifying whether the first video has commodities, and if so, determining commodity information associated with the first video according to the identified commodities.
6. The dynamic commodity demonstration method according to claim 1, further comprising the steps of:
and identifying the character action in the audience video, and displaying a sales interface associated with the commodity according to the identified character action.
7. The dynamic commodity demonstration method according to claim 1, wherein the first video is a live video.
8. A computer-readable storage medium, on which a computer program is stored, the computer program, when being executed by a processor, implementing a method for dynamically demonstrating an article of manufacture as claimed in any one of claims 1 to 7.
9. A dynamic commodity demonstration apparatus comprising a processor, a memory, a display and a camera, wherein the memory stores a computer program, and the computer program, when executed by the processor, implements the dynamic commodity demonstration method according to any one of claims 1 to 7.
10. The dynamic merchandise presentation device of claim 9, wherein said first video and said viewer video are simultaneously displayed on the same display.
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| WO2023055297A3 (en) * | 2021-09-30 | 2023-05-11 | Lemon Inc. | Social networking based on asset items |
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| US11763496B2 (en) | 2021-09-30 | 2023-09-19 | Lemon Inc. | Social networking based on asset items |
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