CN112990969A

CN112990969A - Electronic red packet processing method, device and system

Info

Publication number: CN112990969A
Application number: CN202110266422.3A
Authority: CN
Inventors: 程俊; 于华; 于立超
Original assignee: Beijing Swish Technology Co ltd
Current assignee: Hainan Zouzhong Hongbao Technology Co ltd
Priority date: 2021-03-11
Filing date: 2021-03-11
Publication date: 2021-06-18

Abstract

The application discloses a method, a device and a system for processing an electronic red packet, wherein the method comprises the steps that after a notice that a client consumption process is completed is received or a red packet getting request initiated by the client through scanning a red packet two-dimensional code is received, a first consumption module generates an equivalent red packet which is equivalent to a commodity value based on user characteristics corresponding to the client, and notifies a user to get the red packet through the client, and the red packet two-dimensional code is arranged on a commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information, corresponding to a verification flow, input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The problem that current electron red packet conversion rate is low is solved in this application.

Description

Electronic red packet processing method, device and system

Technical Field

The application relates to the technical field of data processing, in particular to an electronic red packet processing method, device and system.

Background

In the mobile internet era, with the rapid development of electronic commerce technology, a network platform has become an important tool for daily consumption of people. In order to promote consumption, merchants often subsidize a certain amount of money by issuing electronic red packages to users, and attract new users to join in platform consumption. The electronic red envelope is used for attracting customers to achieve the purpose of stimulating users to consume, and becomes an important marketing means of merchants at present.

In the process of implementing the invention, the inventor finds that the related art has at least the following problems: the purpose of issuing electronic red packages by merchants is to promote consumer consumption by the way of issuing electronic red packages. If the user does not pay attention to the electronic red packet, the conversion rate of the user using the electronic red packet cannot be improved, so that the return rate of the electronic red packet is low.

Disclosure of Invention

The application mainly aims to provide an electronic red packet processing method, device and system, and solve the problem of low conversion rate of the existing electronic red packet.

In order to achieve the above object, according to a first aspect of the present application, there is provided an electronic red packet processing method.

The method is applied in a first consumption module, and comprises the following steps:

after receiving a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, a first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity;

after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information, corresponding to a verification flow, input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope.

In order to achieve the above object, according to a second aspect of the present application, there is provided an electronic red packet processing method. The method is applied in a second consumption module, and comprises the following steps:

the second consumption module receives the equivalent red packet sent by the first consumption module, wherein the equivalent red packet is generated by the first consumption module based on the user characteristics corresponding to the client after the first consumption module receives a notice that the client consumption process is completed or receives a red packet getting request initiated by the client through scanning the red packet two-dimensional code;

the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client;

after the user accesses the second consumption module through the client, the second consumption module receives the red packet consumption request of the user;

outputting a verification process to a client according to the red packet consumption request so that a user inputs verification information according to the verification process;

the second consumption module receives verification information corresponding to a verification process input by a user through a client;

performing identity authentication according to the authentication information and the user characteristic vector contained in the red packet;

and if the verification is successful, the second consumption module executes the consumption process of the red packet.

In order to achieve the above object, according to a third aspect of the present application, there is provided an electronic red packet processing apparatus. The apparatus is located on a first consumer module side, the apparatus comprising:

the generating unit is used for generating an equivalent red packet equal to the commodity value based on the user characteristics corresponding to the client after receiving a notice that the client consumes the progress or receiving a red packet getting request initiated by the client through scanning the red packet two-dimensional code, and informing the user to get the red packet through the client, wherein the red packet two-dimensional code is arranged on the commodity;

the sending unit is used for sending the equivalent red envelope to the second consumption module by the first consumption module after the red envelope is successfully picked up, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information, input by the user, of a corresponding verification process; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope.

In order to achieve the above object, according to a fourth aspect of the present application, there is provided an electronic red packet processing apparatus. The apparatus is located on a second consumer module side, the apparatus comprising:

the red packet receiving unit is used for the second consumption module to receive the equivalent red packet sent by the first consumption module, wherein the equivalent red packet is generated by the first consumption module based on the user characteristics corresponding to the client after the first consumption module receives the notice that the client consumption process is completed or receives a red packet getting request initiated by the client through scanning the red packet two-dimensional code;

the storage unit is used for storing the equivalent red envelope into a red envelope account of the user corresponding to the client by the second consumption module;

the request receiving unit is used for receiving the red packet consumption request of the user by the second consumption module after the user accesses the second consumption module through the client;

the output unit is used for outputting a verification process to the client according to the red packet consumption request so as to enable a user to input verification information according to the verification process;

the information receiving unit is used for receiving the verification information of the corresponding verification process input by the user through the client by the second consumption module;

the verification unit is used for performing identity verification according to the verification information and the user characteristic vector contained in the red packet;

and the execution unit is used for executing the consumption process of the red packet by the second consumption module if the verification is successful.

To achieve the above object, according to a fifth aspect of the present application, there is provided an electronic red packet processing system. The system comprises a first consumption module, a second consumption module and a client, wherein the first consumption module and the second consumption module belong to the same platform:

the first consumption module is used for generating an equivalent red packet equal to the commodity value based on the user characteristics corresponding to the client after receiving a notice that the client consumption process is completed or receiving a red packet getting request initiated by the client through scanning the red packet two-dimensional code, and notifying the user to get the red packet through the client; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module;

the second consumption module is used for storing the equivalent red envelope into a red envelope account of the user corresponding to the client, and verifying the identity of the user according to verification information of a corresponding verification process input by the user after receiving a red envelope consumption request of the user; if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing a consumption process of the red envelope;

the client is corresponding to the first consumption module and the second consumption module and is used for receiving information input by a user and displaying information returned by the first consumption module and the second consumption module; and the system is also used for scanning the red packet two-dimensional code through the image scanning equipment and initiating a red packet getting request to the first consumption module.

To achieve the above object, according to a sixth aspect of the present application, there is provided another electronic red packet processing system. The system comprises a first consumption module, a second consumption module, a first client and a second client, wherein the first consumption module and the second consumption module belong to different platforms:

the first consumption module is used for generating an equivalent red packet equal to the commodity value based on the user characteristics corresponding to the first client after receiving a notice that the consumption process of the first client is completed or receiving a red packet getting request initiated by the first client through scanning the red packet two-dimensional code, and notifying the user of getting the red packet through the first client; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module;

the second consumption module is used for storing the equivalent red envelope into a red envelope account of the user corresponding to the second client, and verifying the user identity according to verification information of a corresponding verification process input by the user after receiving a red envelope consumption request sent by the user through the second client; if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing a consumption process of the red envelope;

the first client is a client corresponding to the first consumption module, and a user consumes in the first consumption module through the first client; the system is also used for scanning the red packet two-dimensional code through the image scanning device and initiating a red packet getting request to the first consumption module;

the second client is a client corresponding to the second consumption module, and the user can perform red packet consumption in the second consumption module through the second client; and the verification module is also used for displaying the verification process returned by the second consumption module and receiving the verification information input by the user.

In order to achieve the above object, according to a seventh aspect of the present application, there is provided a computer-readable storage medium storing computer instructions for causing the computer to execute the electronic red packet processing method according to any one of the first or second aspects.

In order to achieve the above object, according to an eighth aspect of the present application, there is provided an electronic apparatus comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, the computer program being executable by the at least one processor to cause the at least one processor to perform the method of processing electronic red packets according to any one of the first aspect.

In the embodiment of the application, in the electronic red packet processing method, the electronic red packet processing device and the electronic red packet processing system, a user is divided into two modules for management through consumption of a client, a first consumption module is used for normal consumption, and red packets with equal amount are returned according to the consumption amount of the user; the red envelope can only be used in the second consumption module. Specifically, the method comprises the following steps: after the first consumption module receives a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, the first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information, corresponding to a verification flow, input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:

fig. 1 is a flowchart of an electronic red envelope processing method according to an embodiment of the present application;

FIG. 2 is a flow chart of another method for processing an electronic red envelope according to an embodiment of the present disclosure;

FIG. 3 is a block diagram of an electronic red envelope processing apparatus according to an embodiment of the present disclosure;

FIG. 4 is a block diagram of another electronic red packet processing device provided in accordance with an embodiment of the present application;

FIG. 5 is a block diagram of an electronic red envelope processing system according to an embodiment of the present disclosure;

fig. 6 is a block diagram of another electronic red packet processing system provided in an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.

According to an embodiment of the present application, there is provided an electronic red envelope processing method, as shown in fig. 1, which is applied in a first consumption module, and includes the following steps:

s101, after a notice that a client consumption process is completed is received or a red packet getting request initiated by the client through scanning a red packet two-dimensional code is received, a first consumption module generates a red packet with the same quantity as a commodity value based on user characteristics corresponding to the client, and notifies the user to get the red packet through the client.

The user consumes on the platform corresponding to the first consumption module through the client, after the consumption is completed, the first consumption module can receive the notification that the consumption process is completed, and the consumption process can be monitored by other modules in the platform or the first consumption module. After the consumption is finished, the first consumption module generates an equivalent red packet equal to the commodity value according to the value of the commodity in the consumption information, and the red packet is generated by combining the user characteristics when being generated. A specific example is given for illustration, and assuming that the user consumes 100 units, a 100-unit electronic red packet is returned, where the 100-unit electronic red packet is generated based on the user characteristics and the consumed commodity value, the generated electronic red packet includes a user characteristic vector including the user characteristics, and the specific user characteristics may include fingerprint characteristic points. The electronic red envelope is generated based on the user characteristics in order to authenticate the user when the user uses the red envelope in the second consumption module. In addition, for the acquisition of the user characteristics, the user input can be indicated before the red packet is generated after the user finishes consumption. The fingerprint features acquired by the first consumption module are some fingerprint feature points in the fingerprint, including characteristics of tip points, bifurcation point types and the like.

In addition, if the user can scan the red envelope two-dimensional code on the commodity through the client to obtain the same amount of red envelopes. The condition is suitable for the condition that the user does not timely receive the red envelope when consuming on line, and is also suitable for the condition that the user does not consume on line but consumes under line. In the above situation, a red packet getting request for getting the red packet can be initiated to the platform corresponding to the first module through the red packet two-dimensional code, and after the request is received, the red packet getting page is skipped to for getting the red packet. The red envelope two-dimensional code is arranged on a commodity, and can be specifically arranged in a bottle cap or a package of the commodity. The two-dimensional codes of commodities of different types and different values are different, so that the commodity is guaranteed to have the opportunity of returning the red packet only once. In this way of getting the red envelope, the first consumption module generates the red envelope based on the user characteristics and the value of the consumed commodity. The value of the commodity can be sent to the first consumption module together with the red packet getting request after the red packet two-dimensional code is scanned.

S102, after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information, corresponding to a verification flow, input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope.

The second consumption module can only consume with the red packet, and the value of each commodity is measured by the red packet value. The first consumption module and the second consumption module can belong to different parts or different sections in one platform; or may belong to a different platform.

After the user gets the red envelope from the first consumption module, the first consumption module sends the equivalent red envelope to the second consumption module, and the second consumption module stores the equivalent red envelope into the red envelope account of the user corresponding to the client. If the user does not have the corresponding account, the user needs to be guided to download the client and register the account, and the client is placed into the corresponding account after the registration is completed. It should be noted that the client is a client corresponding to the first consumption module and/or the second consumption module, and if the first consumption module and the second consumption module belong to one platform, the corresponding one of the first consumption module and the second consumption module is a client, and the same applies to the corresponding account. If the platform is two, the platform can correspond to two clients, and the accounts corresponding to the two clients can be the same or different, but can be associated and correspond to each other, similar to a Taobao and a Paobao.

When the user consumes in the second consumption module, the red packet is used for consumption, at this moment, the second consumption module receives a red packet consumption request sent by the user through the client, and after receiving the red packet consumption request, the second consumption module firstly needs to return a verification process to the client so as to verify the identity of the user. The specific verification process can comprise the input of user characteristics, the user characteristics can be fingerprint information, after the user inputs the user characteristics according to the verification process, the second consumption module verifies the user identity according to verification information (mainly referring to the user characteristics) which is input by the user and corresponds to the verification process, and if the verification information is matched with the user characteristics corresponding to the red packet in the red packet account, the red packet consumption process is executed; and if not, the consumption process of the red packet cannot be executed, and prompt information is returned for the user to check.

From the above description, it can be seen that in the electronic red packet processing method according to the embodiment of the present application, a user divides consumption of a client into two modules for management, where the first consumption module is used for normal consumption and returns an equal amount of red packets according to the consumption amount of the user; the red envelope can only be used in the second consumption module. Specifically, the method comprises the following steps: after the first consumption module receives a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, the first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information corresponding to a verification process input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

Further, as a supplement or refinement to the above embodiment, in the above embodiment, "the first consumption module generates an equivalent red envelope equal to the commodity value based on the user characteristic corresponding to the client", a preferred implementation scheme is given as follows:

firstly, acquiring consumption value quantity corresponding to a consumption process completed by a client;

each consumption process may include various identification information of the goods, such as the type, the merchant, the color, the specification, the style, and the like, and may further include information of the price, the sales and purchase time, the order number, and the like of the goods. Therefore, the consumption value amount, that is, the commodity value of the consumed commodity can be obtained through the consumption process.

Secondly, acquiring fingerprint characteristic points, client identifications and first consumption module identifications of users corresponding to the client, and carrying out vector synthesis according to weight coefficients corresponding to the fingerprint characteristic points, the client identifications and the first consumption module identifications respectively to obtain user characteristics;

the fingerprint feature points of the user can be obtained by any existing method for collecting fingerprint feature points, such as obtaining the fingerprint feature points of the user through a fingerprint template. The fingerprint feature points for each user are different. Different users correspond to different clients, and client identifications are different due to different users. It should be noted that, if the first consumption module and the second consumption module belong to one platform, the client is also a client, and the client identifier is the client identifier of the client. And if the first consumption module and the second consumption module belong to two platforms, the client identifier is the identifier of the client corresponding to the first consumption module. The first consumption module identification is an identification for distinguishing the first consumption module from the second consumption module.

The weight coefficient is preset in advance, and different weight coefficients are set for the fingerprint feature point, the client identifier and the first consumption module identifier according to the importance of the fingerprint feature point, the client identifier and the first consumption module identifier in the authentication. The fingerprint feature points are the most important, the weight coefficient is the largest, the importance of the client identifier and the importance of the first consumption module identifier are almost the same, and the client identifier and the first consumption module identifier can be set to be the same weight coefficient. In practical application, the weight coefficient may also be adaptively adjusted according to actual requirements, which is not described herein again.

The "obtaining the user characteristics by vector synthesis according to the weight coefficients respectively corresponding to the fingerprint characteristic point, the client identifier, and the first consumption module identifier" specifically includes vectorizing the fingerprint characteristic point, the client identifier, and the first consumption module identifier respectively, and then combining the weight coefficients based on the client identifier and the first consumption module identifier to obtain the user characteristic vectors, where each user corresponds to one user characteristic vector. Optionally, it is assumed that the fingerprint feature point, the client identifier, and the first consumption module identifier are respectively vectorized to obtain vectors V1, V2, and V3, and the corresponding weight coefficients are k1, k2, and k3, and the feature vector corresponding to the user feature obtained by combination may be "k 1V 1+ k 2V 2+ k 3V 3".

And finally, generating an equivalent red packet according to the consumption value quantity and the user feature vector.

The consumption value amount is to determine the number value (face value, etc.) of the generated red packet; the user feature vector is used as an identifier of the red packet, and authentication is performed when the red packet is used. And generating an equivalent red packet according to the consumption value quantity and the user feature vector, wherein the generated red packet comprises the consumption value quantity and the user feature vector.

Further, for a mode of picking up the red envelope by a red envelope picking request initiated after scanning the red envelope two-dimensional code printed on the commodity in advance, the first consumption module generates an equivalent red envelope equivalent to the commodity value based on the user characteristic corresponding to the client specifically: firstly, a first consumption module determines the commodity value according to the commodity information contained in the red envelope two-dimensional code; then, acquiring fingerprint characteristic points, client identifiers and first consumption module identifiers of users corresponding to the clients, and performing vector synthesis according to weight coefficients corresponding to the fingerprint characteristic points, the client identifiers and the first consumption module identifiers respectively to obtain user characteristic vectors; and finally, generating an equivalent red packet according to the commodity value and the user feature vector. The commodity value can be determined through the commodity information contained in the red envelope two-dimensional code, the specific commodity information can directly contain the commodity value or not contain the commodity value, and the first consumption module can inquire the corresponding commodity value through other commodity information except the merchant value, such as attribute information of commodity names, trademarks, types and the like.

Further, another electronic red packet processing method is provided in the embodiments of the present application, as shown in fig. 2, and the method is applied in the second consumption module, and the method includes the following steps:

s201, the second consumption module receives an equivalent red packet sent by the first consumption module, and the equivalent red packet is generated based on user characteristics corresponding to the client and is equivalent to the commodity value after the first consumption module receives a notice that a client consumption process is completed or receives a red packet getting request initiated by the client through scanning a red packet two-dimensional code.

The user can obtain the red envelope with the same value as the commodity value after consuming in the first consumption module, or the user can obtain the red envelope with the same value as the commodity value after scanning the red envelope two-dimensional code on the commodity to initiate the red envelope pick-up request. The resulting red envelope is generated by the first module, but the first module is not supported for consumption by the red envelope, so the generated red envelope needs to be sent to the second consumption module, which only supports consumption by the red envelope. Thus, the second consuming module may receive the red packet sent by the first module.

S202, the second consumption module stores the same amount of red packages into a red package account of the user corresponding to the client.

The same amount of red packages are stored in the red package account of the user corresponding to the client, so that the red packages obtained by the consumption of the user are realized, and the user has the right to use the red packages. The client is corresponding to the first consumption module and the second consumption module. If the first consumption module and the second consumption module correspond to one platform, namely the first consumption module and the second consumption module belong to the same server, the first consumption module and the second consumption module correspond to one client, a user consumes through the client when consuming, and different users correspond to different red envelope accounts. In addition, if the first consumption module and the second consumption module correspond to two platforms, and the first platform and the second platform are assumed to be the first platform and the second platform, the first consumption module and the second consumption module correspond to two clients, and in this case, accounts of the two clients belonging to the same user are associated with each other and have a corresponding relationship. Therefore, the red envelope obtained by the client corresponding to the first consumption module can be stored in the red envelope account corresponding to the client corresponding to the second consumption module belonging to the same user through the corresponding relation.

S203, after the user accesses the second consumption module through the client, the second consumption module receives the red packet consumption request of the user.

In this step, the user initiates or generates a red envelope consumption request when consuming in the second consumption module through the client.

And S204, outputting a verification process to the client according to the red packet consumption request so that the user inputs verification information according to the verification process.

In order to ensure who consumes the obtained red envelope, who has the right to use the red envelope, authentication is required before red envelope consumption. Specifically, after receiving the red envelope consumption request, the second consumption module returns a verification process to the client, and after receiving the verification process, the client can input verification information according to the verification process.

S205, a second consumption module receives verification information, corresponding to a verification process, input by a user through a client; and performing identity authentication according to the authentication information and the user characteristic vector contained in the red packet.

And after the user inputs the verification information according to the verification process, the client returns the verification information to the second consumption module, and the second consumption module performs identity verification after receiving the verification information. The specific verification process comprises the following steps:

firstly, extracting fingerprint characteristic points from verification information; and carrying out vector synthesis on the fingerprint characteristic point, the client identifier and the first consumption module identifier according to the weight coefficients respectively corresponding to the fingerprint characteristic point, the client identifier and the first consumption module identifier to obtain a verification characteristic vector. It should be noted that, if the first consumption module and the second consumption module correspond to one client, the client identifier required in the verification feature vector is obtained as the client identifier of the client; and if the first consumption module and the second consumption module correspond to two clients, the client identifier required in the verification characteristic vector is the client identifier of the client corresponding to the first consumption module.

The manner of obtaining the verification feature vector is the same as the implementation manner of generating the user feature vector, and specific implementation may refer to the related description in the foregoing embodiments, which is not described herein again.

Secondly, similarity calculation is carried out on the user characteristic vector and a verification characteristic vector synthesized based on verification information according to a preset similarity calculation formula;

specifically, a first similarity of a user characteristic vector and a verification characteristic vector is calculated according to a cosine formula; calculating a first similarity of the user feature vector and the verification feature vector according to an Euclidean formula; and performing weighted calculation on the first similarity and the second similarity to obtain a similarity calculation result.

Specifically, the calculation of the first similarity and the second similarity is calculated according to the following formula:

cosine formula:

wherein S1 is the first similarity, a is the user feature vector, B is the verification feature vector, and n is the number of elements in A, B.

Euclidean equation:

wherein S2 is the second similarity, xi is each element in the user feature vector, yi is each element in the verification feature vector, i is 1, 2 … n

And after S1 and S2 are obtained, performing weighting calculation to obtain a similarity calculation result, wherein a specific calculation formula is as follows:

S＝α*S1+β*S2

wherein S is the similarity calculation result after the weighting calculation, α and β are the weights of S1 and S2, respectively, and the specific values of α and β can be selected to be optimal values empirically or experimentally.

According to the embodiment of the application, the similarity between the vectors is respectively calculated through two similarity calculation algorithms to obtain two similarity results, and then the final similarity result is obtained through weighting calculation according to the two similarity results. This approach may avoid the problem that the result of a certain similarity calculation may not be accurate. The cosine formula and the Euclidean formula are selected in consideration of the difference in direction and the absolute difference of the individual values, so that the difference in direction and the difference of the individual values can be considered, and the problem that the similarity result obtained by calculation only considering the difference in direction or only considering the difference of the individual values is low in accuracy is solved, so that the method in the embodiment of the application can further improve the accuracy of calculation of the similarity result.

And finally, performing identity authentication according to the similarity result.

Specifically, a similarity threshold may be preset, the calculated similarity result S is compared with the threshold, and whether the identity authentication is passed or not is determined according to the comparison result. Specifically, if S is greater than or equal to the similarity threshold, the identity authentication is successful; and if the S is smaller than the similarity threshold value, the identity authentication fails. The similarity threshold may be set to be equal to 0.95 or 0.98, and is not limited in this embodiment.

S206, if the verification is successful, the second consumption module executes the consumption process of the red packet.

According to the verification result of the previous step, if the verification is successful, the user can consume by using the red packet, and then the consumption flow of the red packet is executed; if the verification fails, the user does not use the red packet for consumption, the red packet consumption process is not executed, and prompt information is returned to the client to prompt the user.

As can be seen from the above description, in the electronic red packet processing method in the embodiment of the present application, a user divides consumption of a client into two modules for management, where the first consumption module is used for normal consumption and returns an equal amount of red packets according to the consumption amount of the user; the red envelope can only be used in the second consumption module. Specifically, the method comprises the following steps: after the first consumption module receives a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, the first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information corresponding to a verification process input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

It should be noted that the implementation of the correlation between the different embodiments may be mutually referenced, that the steps illustrated in the flow chart of the figure may be performed in a computer system such as a set of computer executable instructions, and that while a logical order is illustrated in the flow chart, in some cases the steps illustrated or described may be performed in an order different than here.

According to an embodiment of the present application, there is also provided an electronic red packet processing apparatus for implementing the method of fig. 1, as shown in fig. 3, the apparatus is located on the first consumption module side, and includes:

the generating unit 31 is configured to generate an equivalent red envelope equal to the commodity value based on the user characteristics corresponding to the client after receiving a notification that the client completes a consumption process or receiving a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, and notify the user of getting the red envelope through the client, where the red envelope two-dimensional code is set on the commodity;

the sending unit 32 is configured to send the equivalent red envelope to the second consumption module by the first consumption module after the red envelope is successfully received, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and verifies the user identity according to verification information of a corresponding verification process input by the user after receiving a red envelope consumption request of the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope.

From the above description, it can be seen that, in the electronic red packet processing apparatus according to the embodiment of the present application, a user divides consumption of a client into two modules for management, where the first consumption module is used for normal consumption and returns an equal amount of red packets according to the consumption amount of the user; the red envelope can only be used in the second consumption module. Specifically, the method comprises the following steps: after the first consumption module receives a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, the first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information corresponding to a verification process input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

Further, the generating unit 31 is further configured to:

acquiring consumption value quantity corresponding to a consumption process completed by a client; acquiring fingerprint characteristic points, client identifications and first consumption module identifications of users corresponding to the clients, and performing vector synthesis according to weight coefficients corresponding to the fingerprint characteristic points, the client identifications and the first consumption module identifications respectively to obtain user characteristic vectors; and generating an equivalent red packet according to the consumption value quantity and the user feature vector.

Further, the request of getting is the request that the intelligent terminal launches after scanning the red envelope two-dimensional code printed on commodity in advance, and the red envelope two-dimensional code that different commodities correspond is different, and the generating unit 31 is still used for:

the first consumption module determines the commodity value according to the commodity information contained in the red envelope two-dimensional code; acquiring fingerprint characteristic points, client identifications and first consumption module identifications of users corresponding to the clients, and performing vector synthesis according to weight coefficients corresponding to the fingerprint characteristic points, the client identifications and the first consumption module identifications respectively to obtain user characteristic vectors; and generating an equivalent red packet according to the commodity value and the user feature vector.

Further, the first consumption module and the second consumption module are located on the same platform or different platforms.

Specifically, the specific process of implementing the functions of each unit and module in the device in the embodiment of the present application may refer to the related description in the method embodiment, and is not described herein again.

According to an embodiment of the present application, there is also provided an electronic red packet processing apparatus for implementing the method of fig. 2, as shown in fig. 4, the apparatus is located at the second consumption module side, and the apparatus includes:

the red packet receiving unit 41 is configured to receive, by the second consumption module, an equivalent red packet sent by the first consumption module, where the equivalent red packet is generated based on a user characteristic corresponding to the client and is equivalent to a commodity value after the first consumption module receives a notification that a client consumption process is completed or receives a red packet getting request initiated by the client by scanning a red packet two-dimensional code;

the saving unit 42 is configured to save the same amount of red packages to the red package account of the user corresponding to the client by the second consumption module;

the request receiving unit 43 is configured to receive the red envelope consumption request of the user by the second consumption module after the user accesses the second consumption module through the client;

the output unit 44 is used for outputting the verification process to the client according to the red packet consumption request so as to enable the user to input verification information according to the verification process;

the information receiving unit 45 is used for the second consumption module to receive the verification information of the corresponding verification process input by the user through the client;

the verification unit 46 is configured to perform identity verification according to the verification information and the user feature vector included in the red packet;

the execution unit 47 is configured to, if the verification is successful, execute the red packet consumption process by the second consumption module.

As can be seen from the above description, in the electronic red packet processing apparatus in the embodiment of the present application, a user divides consumption of a client into two modules for management, where the first consumption module is used for normal consumption and returns an equal amount of red packets according to the consumption amount of the user; the red envelope can only be used in the second consumption module. Specifically, the method comprises the following steps: after the first consumption module receives a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, the first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information corresponding to a verification process input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

Further, the verification unit 46 is further configured to:

carrying out similarity calculation on the user characteristic vector and a verification characteristic vector synthesized based on verification information according to a preset similarity calculation formula; and performing identity authentication according to the similarity result.

Further, before the similarity calculation is performed on the user feature vector and the verification feature vector synthesized based on the verification information according to a preset similarity calculation formula, the method further includes:

an extraction unit configured to extract fingerprint feature points from the verification information;

and the synthesis unit is used for carrying out vector synthesis on the fingerprint characteristic point, the client identifier and the first consumption module identifier according to the weight coefficients respectively corresponding to the fingerprint characteristic point, the client identifier and the first consumption module identifier to obtain the verification characteristic vector.

Further, the verification unit 46 is further configured to:

calculating a first similarity of the user characteristic vector and the verification characteristic vector according to a cosine formula;

calculating a first similarity of the user feature vector and the verification feature vector according to an Euclidean formula;

and performing weighted calculation on the first similarity and the second similarity to obtain a similarity calculation result.

According to an embodiment of the present application, there is further provided an electronic red envelope processing system, as shown in fig. 5, the system includes a first consumption module 51, a second consumption module 52, and a client 53, where the first consumption module 51 and the second consumption module 52 belong to the same platform:

the first consumption module 51 is configured to generate an equivalent red envelope equal to the commodity value based on the user characteristics corresponding to the client after receiving a notification that the client consumption process is completed or receiving a red envelope getting request initiated by the client by scanning the red envelope two-dimensional code, and notify the user of getting the red envelope through the client; after the red envelope is successfully picked up, the first consumption module sends the red envelope with the same quantity to the second consumption module;

the second consumption module 52 is configured to store the equivalent red envelope into a red envelope account of the user corresponding to the client, and after receiving a red envelope consumption request of the user, perform user identity verification according to verification information corresponding to a verification process input by the user; if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing a consumption process of the red envelope;

the client 53 is a client corresponding to the first consumption module and the second consumption module, and is used for receiving information input by a user and displaying information returned by the first consumption module and the second consumption module; and the system is also used for scanning the red packet two-dimensional code through the image scanning equipment and initiating a red packet getting request to the first consumption module.

For a specific process of implementing the functions of each part in the apparatus in the embodiment of the present application, reference may be made to the related description in the method embodiment, and details are not described here again.

As can be seen from the above description, in the electronic red packet processing system in the embodiment of the present application, a user divides consumption of a client into two modules for management, where the first consumption module is used for normal consumption and returns an equal amount of red packets according to the consumption amount of the user; the red envelope can only be used in the second consumption module. Specifically, the method comprises the following steps: after the first consumption module receives a notice that a client consumption process is completed or a red envelope getting request initiated by the client through scanning a red envelope two-dimensional code, the first consumption module generates an equivalent red envelope with the same commodity value based on the user characteristics corresponding to the client, and informs the user of getting the red envelope through the client, wherein the red envelope two-dimensional code is arranged on the commodity; after the red envelope is successfully picked up, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the client, and after a red envelope consumption request of the user is received, the identity of the user is verified according to verification information corresponding to a verification process input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

According to an embodiment of the present application, there is further provided an electronic red envelope processing system, as shown in fig. 6, the system includes a first consumption module 61, a second consumption module 62, a first client 63, and a second client 64, where the first consumption module 61 and the second consumption module 62 belong to different platforms:

the first consumption module 61 is configured to generate an equivalent red packet equal to the commodity value based on the user characteristics corresponding to the first client after receiving a notification that the first client completes a consumption process or receiving a red packet getting request initiated by the first client by scanning a red packet two-dimensional code, and notify the user of getting the red packet through the first client; after the red envelope is successfully picked up, the first consumption module sends the red envelope with the same quantity to the second consumption module;

the second consumption module 62 is configured to store the equivalent red envelope into a red envelope account of the user corresponding to the second client, and after receiving a red envelope consumption request sent by the user through the second client, perform user identity verification according to verification information of a corresponding verification process input by the user; if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing a consumption process of the red envelope;

the first client 63 is a client corresponding to the first consumption module, and enables a user to consume in the first consumption module through the first client; the system is also used for scanning the red packet two-dimensional code through the image scanning device and initiating a red packet getting request to the first consumption module;

the user consumes in the first consumption module through the first client, and the first consumption module can correspond to the first platform.

The second client 64 is a client corresponding to the second consumption module, and enables the user to perform red envelope consumption in the second consumption module through the second client; and the verification module is also used for displaying the verification process returned by the second consumption module and receiving the verification information input by the user.

The user consumes in the second consuming module through the second client, and the second consuming module can correspond to the second platform.

For a specific process of implementing the functions of each part in the apparatus in the embodiment of the present application, reference may be made to the related description in the method embodiment, and details are not described here again. It should be noted that the first client and the second client correspond to the two clients in the foregoing method embodiment.

In the electronic red packet processing system in the embodiment of the application, the first consumption module and the second consumption module belong to different platforms and respectively correspond to different clients, namely the first client and the second client. Specifically, a user divides consumption of a client into two platforms for management, a first consumption module corresponding to the first platform is used for normal consumption, and an equal red packet is returned according to the consumption amount of the user; the red envelope can only be used in the second consumption module of the second platform. After the first consumption module receives a notice that the consumption process of the first client is completed or receives a red packet getting request initiated by the first client through scanning the red packet two-dimensional code, the first consumption module generates an equivalent red packet with the same commodity value based on the user characteristics corresponding to the first client, and informs the user of getting the red packet through the first client, wherein the red packet two-dimensional code is arranged on the commodity; after the successful receipt of the red envelope, the first consumption module sends the equivalent red envelope to the second consumption module, so that the second consumption module stores the equivalent red envelope into a red envelope account of the user corresponding to the second client, and after receiving a red envelope consumption request of the user, the first consumption module verifies the identity of the user according to verification information corresponding to a verification flow input by the user; and if the verification information is matched with the user characteristics corresponding to the red envelope in the red envelope account, executing the consumption process of the red envelope. The embodiment of the application can provide the attention of the user to the red packet by returning the red packet with equal amount; in addition, the red packet is uniformly used in the second consumption module, the limit of how many red packets can be used by consuming the same amount or how many red packets can be used by consuming certain types of commodities is avoided, and the like, after the second consumption module verifies the identity of the user, the user can use the red packet in the second consumption module for consumption, and the consumption is the same as the consumption of normal currency in the first consumption module, so that the use of the red packet is more convenient, the attention of the user to the red packet can be improved, and the attention of the user to the red packet can be naturally improved, and the conversion rate of the red packet can be improved.

According to an embodiment of the present application, there is further provided a computer-readable storage medium, where the computer-readable storage medium stores computer instructions, and the computer instructions are configured to enable a computer to execute the electronic red packet processing method in the foregoing method embodiment.

According to an embodiment of the present application, there is also provided an electronic device, including: at least one processor; and a memory communicatively coupled to the at least one processor; the memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor, so that the at least one processor executes the electronic red packet processing method in the above method embodiment.

It will be apparent to those skilled in the art that the modules or steps of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present application is not limited to any specific combination of hardware and software.

The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. An electronic red envelope processing method, which is applied to a first consumption module, the method comprising:

2. The electronic red envelope processing method of claim 1, wherein the first consuming module generates an equivalent red envelope equivalent to the commodity value based on the user characteristic corresponding to the client, and comprises:

acquiring consumption value quantity corresponding to a consumption process completed by a client;

acquiring fingerprint characteristic points, client identifications and first consumption module identifications of users corresponding to the clients, and performing vector synthesis according to weight coefficients corresponding to the fingerprint characteristic points, the client identifications and the first consumption module identifications respectively to obtain user characteristic vectors;

and generating the equivalent red packet according to the consumption value quantity and the user feature vector.

3. The electronic red envelope processing method according to claim 1, wherein the pickup request is a request initiated by an intelligent terminal after scanning a red envelope two-dimensional code printed on a commodity in advance, the red envelope two-dimensional codes corresponding to different commodities are different, and the first consumption module generates an equivalent red envelope equivalent to a commodity value based on a user characteristic corresponding to a client, and the method includes:

the first consumption module determines the commodity value according to the commodity information contained in the red envelope two-dimensional code;

and generating the equivalent red packet according to the commodity value and the user feature vector.

4. An electronic red envelope processing method, which is applied in a second consumption module, the method comprising:

5. The electronic red envelope processing method according to claim 4, wherein said verifying the user identity according to the verification information and the user feature vector included in the red envelope comprises:

carrying out similarity calculation on the user characteristic vector and a verification characteristic vector synthesized based on verification information according to a preset similarity calculation formula;

and performing identity authentication according to the similarity result.

6. The electronic red envelope processing method according to claim 5, wherein the calculating the similarity of the user feature vector and the verification feature vector synthesized based on the verification information according to a preset similarity calculation formula comprises:

7. An electronic red envelope processing apparatus, wherein the apparatus is located on a first consumer module side, the apparatus comprising:

8. An electronic red envelope processing device, wherein the device is located on a second consumer module side, the device comprising:

9. The electronic red envelope processing system is characterized by comprising a first consumption module, a second consumption module and a client, wherein the first consumption module and the second consumption module belong to the same platform:

10. An electronic red packet processing system comprises a first consumption module, a second consumption module, a first client and a second client, wherein the first consumption module and the second consumption module belong to different platforms: