CN112929735B - Display method, device, terminal and storage medium - Google Patents

Display method, device, terminal and storage medium Download PDF

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Publication number
CN112929735B
CN112929735B CN202110503034.2A CN202110503034A CN112929735B CN 112929735 B CN112929735 B CN 112929735B CN 202110503034 A CN202110503034 A CN 202110503034A CN 112929735 B CN112929735 B CN 112929735B
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displayed
content
display
data
current
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CN112929735A (en
Inventor
秦林
王�锋
李云峰
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Nanjing Xuanjia Network Technology Co ltd
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Nanjing Xuanjia Network Technology Co ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies

Abstract

The invention discloses a display method, a display device, a terminal and a storage medium, wherein the method comprises the following steps: determining a current display module of the content to be displayed according to the current data of the content to be displayed, and sending the content to be displayed to the current display module in the display terminal for displaying; and adjusting the display modules of the contents to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the contents to be displayed relative to the current data in a preset time period. According to the technical scheme, the lifting state of the average data relative to the current data can be determined according to the current data of the content to be displayed and the average data of the content to be displayed in the preset time period, the display module of the content to be displayed in the display terminal is adjusted, the adjustment of the display module of the content to be displayed is achieved according to the data of the content to be displayed, the dynamic screen arrangement of all the content to be displayed in the display terminal is achieved, and the screen arrangement opportunity is obtained for the potential content to be displayed.

Description

Display method, device, terminal and storage medium
Technical Field
The embodiment of the invention relates to the internet technology, in particular to a display method, a display device, a terminal and a storage medium.
Background
The traditional broadcast television is one-way irreversible, which is used for what users watch in a television station, and the users only have the right of changing the station at most. After the television enters the internet era, the television is not just a display terminal, but an interactive intelligent internet terminal. The method provides possibility for intelligent and personalized display and arrangement of television contents, and media assets on the traditional television mainly comprise video, games, education and other contents which are uniformly arranged by a television platform operator.
In the prior art, operators can manually analyze and compare a large amount of data by using a database to determine the screen arrangement sequence of media assets, and the method is a great progress compared with the traditional television.
However, in the data analysis and comparison in the prior art, the browsing amount and the access amount of programs in a channel are usually counted by simply using big data, a high-quality display module is directly assigned to content with higher data, a head effect is easily formed, monopoly of partial media resources on the high-quality display module is formed, a screen arrangement chance cannot be obtained for the real potential content, and the gold period of popularization is easily missed.
Disclosure of Invention
The invention provides a display method, a display device, a terminal and a storage medium, which are used for realizing the display of a to-be-displayed content in a row screen mode.
In a first aspect, an embodiment of the present invention provides a display method, including:
determining a current display module of the content to be displayed according to current data of the content to be displayed, and displaying the content to be displayed on the current display module in a display terminal;
and adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period.
Further, before determining the current display module of the content to be displayed according to the current data of the content to be displayed, the method further includes:
and determining the weight of each display module according to the lifting information of the historical display content in each display module.
Further, determining a current display module of the content to be displayed according to the current data of the content to be displayed, including:
determining a current weight corresponding to the current data based on a preset data weight comparison table;
and determining a current display module of the content to be displayed according to the current weight.
Further, adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the ascending and descending state of the average data of the content to be displayed relative to the current data within a preset time period includes:
calculating a difference between the average data and the current data;
and determining the lifting state according to the difference value, and adjusting a display module of the content to be displayed in the display terminal according to the lifting state.
Further, determining the lifting state according to the difference value comprises:
if the difference value between the average data and the current data is larger than a rising threshold value, the rising and falling state of the content to be displayed is rising;
if the difference value between the average data and the current data is smaller than a descending threshold value, the ascending and descending state of the content to be displayed is descending;
and if the difference value between the average data and the current data is greater than the descending threshold value and less than the ascending threshold value, keeping the ascending and descending state of the content to be displayed unchanged.
Further, adjusting a display module of the content to be displayed in the display terminal according to the lifting state includes:
if the lifting state of the content to be displayed is ascending, floating the content to be displayed to a last display module corresponding to a last weight higher than the current weight for displaying;
if the lifting state of the content to be displayed is descending, floating the content to be displayed to a next display module corresponding to a next weight lower than the current weight for displaying;
and if the lifting state of the content to be displayed is unchanged, continuing to display the content to be displayed in the current display module.
Further, before calculating the difference between the average data and the current data, the method further includes:
determining habit data of the content to be displayed in each region according to the heat information of the content to be displayed in each region;
and determining the average data according to the habit data and the statistical data of the content to be displayed within a preset time period, wherein the statistical data comprises click data, browsing data, conversion data, focus data, effective playing data and grading data.
Further, before determining the current display module of the content to be displayed according to the current data of the content to be displayed, the method further includes:
and determining a layout template according to the current data of each content to be displayed included in the display plan, wherein the layout template comprises a plurality of display modules corresponding to a plurality of weights.
Further, each of the display modules includes a plurality of display units,
correspondingly, continuing to display the content to be displayed in the current display module, including:
and displaying the content to be displayed on any display unit in the current display module.
In a second aspect, an embodiment of the present invention further provides a display device, including:
the determining module is used for determining a current display module of the content to be displayed according to current data of the content to be displayed and displaying the content to be displayed on the current display module in the display terminal;
and the adjusting module is used for adjusting the display modules of the contents to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the contents to be displayed relative to the current data within a preset time period.
Further, the apparatus further comprises:
and the weight determining module is used for determining the weight of each display module according to the lifting information of the historical display content in each display module.
Further, the determining module is specifically configured to:
determining a current weight corresponding to the current data based on a preset data weight comparison table;
and determining a current display module of the content to be displayed according to the current weight.
Further, the adjusting module is specifically configured to:
calculating a difference between the average data and the current data;
and determining the lifting state according to the difference value, and adjusting a display module of the content to be displayed in the display terminal according to the lifting state.
In one embodiment, determining the lifting state based on the difference comprises:
if the difference value between the average data and the current data is larger than a rising threshold value, the rising and falling state of the content to be displayed is rising;
if the difference value between the average data and the current data is smaller than a descending threshold value, the ascending and descending state of the content to be displayed is descending;
and if the difference value between the average data and the current data is greater than the descending threshold value and less than the ascending threshold value, keeping the ascending and descending state of the content to be displayed unchanged.
In one embodiment, adjusting a display module of the content to be displayed in the display terminal according to the lifting state includes:
if the lifting state of the content to be displayed is ascending, floating the content to be displayed to a last display module corresponding to a last weight higher than the current weight for displaying;
if the lifting state of the content to be displayed is descending, floating the content to be displayed to a next display module corresponding to a next weight lower than the current weight for displaying;
and if the lifting state of the content to be displayed is unchanged, continuing to display the content to be displayed in the current display module.
Optionally, each of the display modules includes a plurality of display units, and accordingly, continuously displaying the content to be displayed in the current display module includes:
and displaying the content to be displayed on any display unit in the current display module.
Optionally, the adjusting module is further configured to:
determining habit data of the content to be displayed in each region according to the heat information of the content to be displayed in each region;
and determining the average data according to the habit data and the statistical data of the content to be displayed within a preset time period, wherein the statistical data comprises click data, browsing data, conversion data, focus data, effective playing data and grading data.
Further, the apparatus further comprises:
and the arrangement template determining module is used for determining an arrangement template according to the current data of each content to be displayed contained in the display plan, wherein the arrangement template comprises a plurality of display modules corresponding to a plurality of weights.
In a third aspect, an embodiment of the present invention further provides a display terminal, where the display terminal includes:
one or more processors;
storage means for storing one or more programs;
the display module is used for displaying the content to be displayed;
when executed by the one or more processors, cause the one or more processors to implement a display method as in any one of the first aspects.
In a fourth aspect, embodiments of the present invention also provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform the display method according to any one of the first aspect.
In a fifth aspect, the present application provides a computer program product comprising computer instructions which, when run on a computer, cause the computer to perform the display method as provided in the first aspect.
It should be noted that all or part of the computer instructions may be stored on the computer readable storage medium. The computer-readable storage medium may be packaged with a processor of the display device, or may be packaged separately from the processor of the display device, which is not limited in this application.
Reference may be made to the detailed description of the first aspect for the description of the second, third, fourth and fifth aspects of the embodiments of the present invention.
In the embodiment of the present invention, the names of the display devices do not limit the devices or the functional modules themselves, and in an actual implementation, the devices or the functional modules may appear by other names. Insofar as the functions of the respective devices or functional modules are similar to those of the present application, they fall within the scope of the claims of the present application and their equivalents.
These and other aspects of embodiments of the invention will be more readily apparent from the following description.
The embodiment of the invention provides a display method, which comprises the following steps: determining a current display module of the content to be displayed according to current data of the content to be displayed, and displaying the content to be displayed on the current display module in a display terminal; and adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period. According to the technical scheme, the current display module in the content display terminal to be displayed can be determined according to the current data of the content to be displayed, the content to be displayed is displayed on the current display module, the average data of the content to be displayed in the preset time period is determined, the display module of the content to be displayed in the display terminal is adjusted according to the lifting state of the average data relative to the current data, the adjustment of the content display module to be displayed is achieved according to the data of the content to be displayed, then the dynamic screen arrangement of all the content to be displayed in the display terminal is achieved, and the screen arrangement opportunity of the potential content to be displayed is achieved.
Drawings
Fig. 1A and fig. 1B are schematic diagrams of two arrangement templates of a display terminal according to an embodiment of the present invention;
FIG. 2 is a flowchart of a display method according to an embodiment of the present invention;
fig. 3 is a flowchart of a display method according to a second embodiment of the present invention;
FIG. 4 is a flowchart illustrating step 340 of a display method according to a second embodiment of the present invention;
fig. 5 is a flowchart illustrating an implementation of a display method according to a second embodiment of the present invention;
fig. 6 is a structural diagram of a display device according to a third embodiment of the present invention;
fig. 7 is a schematic structural diagram of a display terminal according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
The term "and/or" in this embodiment is only one kind of association relationship describing the associated object, and means that three relationships may exist, for example, a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone.
The terms "first" and "second" and the like in the description of the present invention and the drawings are used for distinguishing different objects or for distinguishing different processes for the same object, and are not used for describing a specific order of the objects.
Furthermore, the terms "including" and "having," and any variations thereof, as referred to in the description of the present embodiments, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
It should be noted that, in the embodiments of the present invention, words such as "exemplary" or "for example" are used to indicate examples, illustrations or explanations. Any embodiment or design described as "exemplary" or "e.g.," an embodiment of the present invention is not necessarily to be construed as preferred or advantageous over other embodiments or designs. Rather, use of the word "exemplary" or "such as" is intended to present concepts related in a concrete fashion.
In the description of the embodiments of the present invention, the meaning of "a plurality" means two or more unless otherwise specified.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like. In addition, the embodiments and features of the embodiments in the present invention may be combined with each other without conflict.
At present, the cultural industry is developed vigorously, a large amount of new contents are put on the market every day, a contradiction relation is formed between the contents and limited channels, and how to effectively popularize potential and valuable media resources is an important subject.
In the prior art, data analysis and comparison usually uses big data to count the browsing amount and the access amount of programs in a channel, a high-quality display module is directly assigned to content with higher data, a head effect is easy to form, monopoly of partial media resources on the high-quality display module is formed, real potential content cannot obtain a screen rejection chance, the gold period of popularization is easily missed, and once a vicious circle is formed, a large amount of content with low quality can fill the market; the conventional data counting period is too long, weekly data and even monthly data are often needed to perform screen arrangement adjustment, and the current putting speed of media assets cannot be matched. If the screen arrangement adjustment is carried out according to the daily data, the workload of operators is increased sharply, and meanwhile, the data change of the program cannot be effectively observed through frequent screen arrangement switching; at present, after the operator determines the next week's row screen order, often need the manual adjustment code of developer, including but not limited to adjustment entry picture size, adjustment whole page layout etc. the adjustment of overall arrangement often relies on operator's experience to judge, lacks scientific theoretical support, is unfavorable for the content to obtain the show module who matches self potentiality. The potential contents cannot be effectively released due to the reasons, so that the content provider with real high quality cannot enjoy the content bonus in the long run, and the monopoly effect is more serious.
In view of the problems in the prior art, embodiments of the present application provide a display method, an apparatus, a terminal, and a storage medium, in which a display module of content to be displayed can be adjusted according to data of each content to be displayed, so as to dynamically arrange screens of all content to be displayed in a display terminal, and obtain a screen arrangement opportunity for potential content to be displayed. The method can provide effective content exposure opportunities for medium and small content providers with quality but lacking fund support, expand living space of the medium and small content providers, and provide technical support for channel providers to discover more high-quality partners.
Fig. 1A and fig. 1B are schematic diagrams of two arrangement templates of a display terminal according to an embodiment of the present invention, the display terminal may include three display modules with different weights, each display module may include at least one display unit, and each display unit may be used to display different contents to be displayed, as shown in fig. 1A and 1B, in the first arrangement template shown in fig. 1A, the display terminal may include three display modules with different weights, a1, a2, and A3, where a1 may include one display unit, and a2 and A3 may include four display units, respectively; in the second arrangement template shown in fig. 1B, the display terminal may include three display modules of different weights, B1, B2, and B3, wherein B1 and B2 may include two display units, respectively, and B3 may include four display units.
The display method provided by the embodiment of the present invention can realize adjustment of the display unit of each content to be displayed, and the display method provided by the present application is described below with reference to the display terminal shown in fig. 1.
Example one
Fig. 2 is a flowchart of a display method according to an embodiment of the present invention, where the present embodiment is applicable to a situation where a display terminal performs intelligent screen arrangement, and the method may be executed by a display device, where the display device may be configured in the display terminal, and the method specifically includes the following steps:
step 210, determining a current display module of the content to be displayed according to current data of the content to be displayed, and displaying the content to be displayed on the current display module in the display terminal.
The content to be displayed may include movies, integrated art albums, television drama albums, or animation albums. The current data of the content to be displayed can be the current popularity of the content to be displayed, and the current popularity of the content to be displayed can be determined according to the habit data of the content to be displayed in the current region and the current statistical data. The current statistics may include click data, browsing data, conversion data, focus data, active play data, score data, and the like.
As shown in fig. 1, the display terminal may include a plurality of display modules, the display modules have different weights, each display module may include a plurality of display units, and in practical applications, each display unit may display different contents to be displayed.
Of course, the content to be displayed may include text blurbs and short video blurbs of movies, art albums, television episodes, or animation albums, etc. When the display terminal is opened, the short video brief introduction of the content to be displayed in each display module can be played in sequence according to the weight of each display module.
Specifically, the current display module of the content to be displayed is determined according to the current data of the content to be displayed and the weight of each display module of the display terminal, the content to be displayed is displayed in the current display module of the display terminal, and the content to be displayed can be sent to the current display module of the display terminal when the content to be displayed is newly added.
It should be noted that, if the content to be displayed is newly added content, the current data may be initial data, which may be provided by a content provider according to the pre-heating data.
In the embodiment of the invention, the current data of the content to be displayed can be the average data of the previous day, and the display module of the content to be displayed in the display screen on the second day can be determined according to the heat data of the previous day of the content to be displayed.
Step 220, adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period.
The preset time period may be one day, and the average data may be heat data of the content to be displayed in one day.
The display terminal may include a plurality of display modules having different weights, and the display module having a higher weight may have a larger area, and the display module having a lower weight may have a smaller area.
Of course, in practical applications, the weight of the presentation module is also related to other factors, such as the position of the default focus and the position of the presentation module in the display terminal.
When the heat data of the content to be displayed rises, the content to be displayed can be displayed in a higher-weight display module; when the heat data of the content to be displayed is reduced, the content to be displayed can be displayed in a display module with lower weight.
In the embodiment of the invention, the current data can be the heat data of the previous day, and then the content to be displayed can be displayed based on the heat data of the previous day, the average data can be the heat data of the current day, and the display module of the content to be displayed can be determined in the next day according to the lifting state of the average data relative to the current data.
Specifically, the state of the average data relative to the current data may be rising or falling, if the state of the average data relative to the current data is rising, the content to be displayed may be presented based on a presentation module with a higher weight, and if the state of the average data relative to the current data is falling, the content to be displayed may be presented based on a presentation module with a lower weight.
It should be noted that the display modules of the display contents in the display screen may be adjusted at a preset adjustment time, for example, during the start-up and off-peak time of the user in the early morning, so as to improve the user experience.
In the embodiment of the invention, the screen arrangement sequence of the next day can be determined according to the current data fed back by the user to the content to be displayed in the previous day, so that the potential content to be displayed can be found through the user behavior analysis, and the selection right of the content to be displayed by the display terminal is also given to the user. In the display method provided by the first embodiment of the present invention, a current display module of content to be displayed is determined according to current data of the content to be displayed, and the content to be displayed is displayed on the current display module in a display terminal; and adjusting a display module of the content to be displayed in the display terminal according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period. According to the technical scheme, the current display module in the content display terminal to be displayed can be determined according to the current data of the content to be displayed, the content to be displayed is displayed on the current display module, the average data of the content to be displayed in the preset time period is determined, the display module of the content to be displayed in the display terminal is adjusted according to the lifting state of the average data relative to the current data, the adjustment of the content display module to be displayed is achieved according to the data of the content to be displayed, then the dynamic screen arrangement of all the content to be displayed in the display terminal is achieved, and the screen arrangement opportunity of the potential content to be displayed is achieved.
Example two
Fig. 3 is a flowchart of a display method according to a second embodiment of the present invention, which is embodied on the basis of the second embodiment. In this embodiment, the method may further include:
step 310, determining an arrangement template according to the current data of each content to be displayed included in the display plan, where the arrangement template includes a plurality of display modules corresponding to a plurality of weights.
If the current data of any content to be displayed in the content to be displayed included in the display plan is far higher than the current data of other content to be displayed, the first arrangement template shown in fig. 1A may be selected; if the current data of any two contents to be displayed in the contents to be displayed included in the display plan is higher than the current data of other contents to be displayed, the second arrangement template as shown in fig. 1B may be selected.
The first arrangement template can be a flag gathering arrangement template, only one piece of hot data of the content to be displayed in the market is more prominent, the content to be displayed can be mainly pushed according to the flag gathering effect, and meanwhile floating channels of other programs are guaranteed. The second arrangement template may be a business district arrangement template, and the heat data of any content to be displayed in the market is increased, even if the heat data does not reach the heat data corresponding to a1, because the weight of a2 is smaller than the weight of a1, the heat data corresponding to a2 is smaller than the heat data corresponding to a1, and the heat data of the content to be displayed is larger than the heat data corresponding to a2, the first arrangement template of the display terminal may be changed to the second arrangement template.
In the embodiment of the present invention, the arrangement template may be determined according to the current data of the contents to be displayed included in the display plan, and of course, if the current data of each of the contents to be displayed changes, the arrangement template of the next day may be determined according to the heat data of the current day, so as to implement the optimal arrangement of each of the contents to be displayed.
And 320, determining the weight of each display module according to the lifting information of the historical display content in each display module.
Before the first arrangement template and the second arrangement template are put into use, the weights of the display modules in the first arrangement template and the second arrangement template can be determined according to the lifting information of the historical display content in the display modules.
In the embodiment of the invention, each display module can be tested based on the historical display content, the current data of each historical display content displayed on each display module can be specifically determined, a large amount of historical display content is adopted to test each display module, and the weight of each display module can be determined.
Step 330, determining a current display module of the content to be displayed according to the current data of the content to be displayed, and displaying the content to be displayed on the current display module in the display terminal.
In one embodiment, determining a current display module of a content to be displayed according to current data of the content to be displayed includes:
determining a current weight corresponding to the current data based on a preset data weight comparison table; and determining a current display module of the content to be displayed according to the current weight.
Specifically, during the testing phase, a look-up table of current data and show module weights may be set. For example, the current data of each historical display content at a1, a2 and A3 may be determined, and then the corresponding current data of each display module may be weighted and averaged to determine the weight of each display module, and then a preset data weight comparison table may be determined according to the current data and the weight of each display module.
Of course, in practical applications, a preset data weight comparison table may also be stored in advance, and when in use, the preset data weight comparison table may be called.
After the current weight is determined based on the preset data weight comparison table and the current data, a display module corresponding to the weight closest to the current weight can be searched in the display modules included in the arrangement template, the display module is determined as the current display module, and the content to be displayed is displayed in the searched current display module.
Step 340, adjusting a display module of the content to be displayed in the display terminal according to a lifting state of the average data of the content to be displayed relative to the current data within a preset time period.
Fig. 4 is a flowchart of step 340 in a display method according to a second embodiment of the present invention, and in an implementation manner, as shown in fig. 4, step 340 may specifically include:
step 3410, determining habit data of the content to be displayed in each region according to the popularity information of the content to be displayed in each region.
Wherein, when the regions are different, the viewing preferences of the viewers are also different.
Specifically, the habit data of each content to be displayed in each region can be determined according to the historical heat information of each content to be displayed in each region. And if the content to be displayed is newly added content, determining habit data of the content to be displayed by referring to other content to be displayed of the same type.
Step 3420, determining the average data according to the habit data and the statistical data of the content to be displayed in a preset time period.
The statistical data comprises click data, browsing data, conversion data, focus data, effective playing data and scoring data. The statistics may include click data, browsing data, conversion data, focus data, active play data, and rating data for the current day. Specifically, a ratio of the habit data to the statistical data may be preset, and after the habit data and the statistical data are determined, the average data is determined according to the preset ratio of the habit data to the statistical data.
In practical application, the definition of the potential content to be displayed is not just a premium, but in view of the natural educational attributes of media, we need to put more vivid stories, healthy content, according with the era value and excellent content with positive influence on the society into the market. The statistical data may thus include scoring data, and the scoring data may be more than proportional in determining the value of the ratio of the statistical data. For programs with high click data, browsing data, conversion data, focus data or effective playing data but low score data, the corresponding statistical data can still be determined in a reasonable data range.
Meanwhile, due to the particularity of the authentication mode of the internet television user, a malicious user cannot arbitrarily register an account number for swiping as in the internet environment, so that the authenticity of the grading data in the network environment is much higher than that in the internet, and the reasonable screen arrangement of the content to be displayed can be realized.
Step 3430, calculate the difference between the average data and the current data.
Specifically, after the average data corresponding to the heat of the day is determined, the difference between the average data corresponding to the heat of the day and the current data corresponding to the heat of the previous day is calculated.
If the difference value indicates that the data is increased, floating the content to be displayed to a display module with higher weight for displaying; if the difference value indicates that the data is reduced, the content to be displayed can sink to the display module with lower weight for displaying. Of course, if the weight corresponding to the average data is much lower than the weight of the presentation module with the lowest weight, the presentation of the content to be displayed may be cancelled.
Step 3440, determining the lifting state according to the difference, and adjusting a display module of the content to be displayed in the display terminal according to the lifting state.
In one embodiment, determining the lifting state based on the difference comprises:
if the difference value between the average data and the current data is larger than a rising threshold value, the rising and falling state of the content to be displayed is rising; if the difference value between the average data and the current data is smaller than a descending threshold value, the ascending and descending state of the content to be displayed is descending; and if the difference value between the average data and the current data is greater than the descending threshold value and less than the ascending threshold value, keeping the ascending and descending state of the content to be displayed unchanged.
Both the rising threshold and the falling threshold can be preset. The difference between the heat data corresponding to any two display modules with adjacent weights can be obtained, the sum of the difference between the lower heat data and the 1/2 is determined as the ascending threshold of the lower weight display module to the higher weight display module, and the difference between the higher heat data and the difference between 1/2 is determined as the descending threshold of the higher weight display module to the lower weight display module.
Specifically, if the difference value of the average data compared with the current data is greater than the rise threshold, it indicates that the heat data of the content to be displayed rises relative to the current data, and it indicates that the rising and falling state is rising; if the difference value of the average data compared with the current data is smaller than a descending threshold value, the fact that the heat data of the content to be displayed is descending relative to the current data is indicated, and the fact that the ascending and descending state is descending is indicated; if the difference value of the average data compared with the current data is larger than the descending threshold value and smaller than the ascending threshold value, the fact that the heat number of the content to be displayed is kept unchanged relative to the current data is indicated, and the fact that the ascending and descending state is kept unchanged is indicated.
In addition, the rising threshold may be a positive number, and the falling threshold may be a negative number.
In one embodiment, adjusting a display module of the content to be displayed in the display terminal according to the lifting state includes:
if the lifting state of the content to be displayed is ascending, floating the content to be displayed to a last display module corresponding to a last weight higher than the current weight for displaying; if the lifting state of the content to be displayed is descending, floating the content to be displayed to a next display module corresponding to a next weight lower than the current weight for displaying; and if the lifting state of the content to be displayed is unchanged, continuing to display the content to be displayed in the current display module.
Specifically, if the lifting state of the content to be displayed is rising, it indicates that the heat of the content to be displayed is higher than the heat of the previous day, and the content to be displayed can be floated to a display module with higher weight for display; if the ascending and descending state of the content to be displayed is descending, the heat degree of the content to be displayed is lower than that of the previous day, and the content to be displayed can sink to a display module with lower weight for displaying; if the lifting state of the content to be displayed is kept unchanged, the fact that the heat degree of the content to be displayed is not changed greatly compared with the heat degree of the previous day is indicated, and the content to be displayed can be continuously displayed in the current display module.
Of course, it should be noted that when the content to be displayed floats up or sinks down to other display modules for displaying, the content to be displayed may be displayed on any display unit of the display module with higher weight or lower weight.
Optionally, each of the display modules includes a plurality of display units, and accordingly, continuously displaying the content to be displayed in the current display module includes:
and displaying the content to be displayed on any display unit in the current display module.
Specifically, when the content to be displayed is continuously displayed in the current display module, the content to be displayed may be displayed in any display unit in the current display module.
In the display method provided by the second embodiment of the present invention, a current display module of content to be displayed is determined according to current data of the content to be displayed, and the content to be displayed is displayed on the current display module in a display terminal; and adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period. According to the technical scheme, the current display module in the content display terminal to be displayed can be determined according to the current data of the content to be displayed, the content to be displayed is displayed on the current display module, the average data of the content to be displayed in the preset time period is determined, the display module of the content to be displayed in the display terminal is adjusted according to the lifting state of the average data relative to the current data, the adjustment of the content display module to be displayed is achieved according to the data of the content to be displayed, then the dynamic screen arrangement of all the content to be displayed in the display terminal is achieved, and the screen arrangement opportunity of the potential content to be displayed is achieved.
In addition, the arrangement template may be determined according to current data of each content to be displayed included in the display plan, and the arrangement template includes a plurality of display modules corresponding to the plurality of weights. Of course, the weight of each display module can be determined according to the lifting information of the historical display content in each display module, so that the display module of the content to be displayed in the display terminal can be adjusted based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data in the preset time period.
Fig. 5 is a flowchart of an implementation of a display method according to a second embodiment of the present invention, which exemplarily shows one implementation manner. As shown in figure 5 of the drawings,
step 510, determining average data of the content to be displayed on the current day.
And 520, judging whether the average data changes based on the current data or not based on the difference value of the average data and the current data, if so, continuing to execute the step 530, and if not, executing the step 540.
And step 530, judging whether the average data increases based on the current data or not based on the difference value, the rising threshold value and the falling threshold value, if so, continuing to execute step 550, and otherwise, executing step 560.
And 540, continuing to display the content to be displayed in the current display module, and returning to execute the step 510 after the display on the same day is finished.
And 550, increasing the content to be displayed to a display module with higher weight for displaying, and returning to execute the step 510 after the display on the same day is finished.
And 560, reducing the content to be displayed to a display module with lower weight for displaying, and returning to execute the step 510 after the display is finished.
The display method provided by the implementation mode has the corresponding functional modules and beneficial effects of executing the display method provided by the embodiment.
EXAMPLE III
Fig. 6 is a structural diagram of a display device according to a third embodiment of the present invention, where the device may be applied to a situation where a display terminal is intelligently arranged in a screen, so as to dynamically arrange all contents to be displayed in the display terminal, so that potential contents to be displayed obtain a screen arrangement opportunity. The apparatus may be implemented by software and/or hardware and is typically integrated in a display terminal, such as an internet television.
As shown in fig. 6, the apparatus includes:
a determining module 610, configured to determine, according to current data of content to be displayed, a current display module of the content to be displayed, and display the content to be displayed on the current display module in a display terminal;
an adjusting module 620, configured to adjust, according to a lifting state of the average data of the content to be displayed relative to the current data within a preset time period, the display modules of the content to be displayed in the display terminal based on the weight of each display module.
The display device provided in this embodiment determines, according to current data of content to be displayed, a current display module of the content to be displayed, and displays the content to be displayed on the current display module in the display terminal; and adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period. According to the technical scheme, the current display module in the content display terminal to be displayed can be determined according to the current data of the content to be displayed, the content to be displayed is displayed on the current display module, the average data of the content to be displayed in the preset time period is determined, the display module of the content to be displayed in the display terminal is adjusted according to the lifting state of the average data relative to the current data, the adjustment of the content display module to be displayed is achieved according to the data of the content to be displayed, then the dynamic screen arrangement of all the content to be displayed in the display terminal is achieved, and the screen arrangement opportunity of the potential content to be displayed is achieved.
On the basis of the above embodiment, the apparatus further includes:
and the weight determining module is used for determining the weight of each display module according to the lifting information of the historical display content in each display module.
On the basis of the foregoing embodiment, the determining module 610 is specifically configured to:
determining a current weight corresponding to the current data based on a preset data weight comparison table;
and determining a current display module of the content to be displayed according to the current weight.
On the basis of the foregoing embodiment, the adjusting module 620 is specifically configured to:
calculating a difference between the average data and the current data;
and determining the lifting state according to the difference value, and adjusting a display module of the content to be displayed in the display terminal according to the lifting state.
In one embodiment, determining the lifting state based on the difference comprises:
if the difference value between the average data and the current data is larger than a rising threshold value, the rising and falling state of the content to be displayed is rising;
if the difference value between the average data and the current data is smaller than a descending threshold value, the ascending and descending state of the content to be displayed is descending;
and if the difference value between the average data and the current data is greater than the descending threshold value and less than the ascending threshold value, keeping the ascending and descending state of the content to be displayed unchanged.
In one embodiment, adjusting a display module of the content to be displayed in the display terminal according to the lifting state includes:
if the lifting state of the content to be displayed is ascending, floating the content to be displayed to a last display module corresponding to a last weight higher than the current weight for displaying;
if the lifting state of the content to be displayed is descending, floating the content to be displayed to a next display module corresponding to a next weight lower than the current weight for displaying;
and if the lifting state of the content to be displayed is unchanged, continuing to display the content to be displayed in the current display module.
Optionally, each of the display modules includes a plurality of display units, and accordingly, continuously displaying the content to be displayed in the current display module includes:
and displaying the content to be displayed on any display unit in the current display module.
On the basis of the foregoing embodiment, the adjusting module 620 is further configured to:
determining habit data of the content to be displayed in each region according to the heat information of the content to be displayed in each region;
and determining the average data according to the habit data and the statistical data of the content to be displayed within a preset time period, wherein the statistical data comprises click data, browsing data, conversion data, focus data, effective playing data and grading data.
On the basis of the above embodiment, the apparatus further includes:
and the arrangement template determining module is used for determining an arrangement template according to the current data of each content to be displayed contained in the display plan, wherein the arrangement template comprises a plurality of display modules corresponding to a plurality of weights.
The display device provided by the embodiment of the invention can execute the display method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
Example four
Fig. 7 is a schematic structural diagram of a display terminal according to a fourth embodiment of the present invention, as shown in fig. 7, the display terminal includes a processor 710, a memory 720 and a presentation module 730; the number of the processors 710 in the display terminal may be one or more, and one processor 710 is taken as an example in fig. 7; the processor 710, the memory 720 and the presentation module 730 in the display terminal may be connected by a bus or other means, and the connection by the bus is exemplified in fig. 7.
The memory 720, which is a computer-readable storage medium, may be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the display method in the embodiment of the present invention (e.g., the determination module 610 and the adjustment module 620 in the display device). The processor 710 executes various functional applications and data processing of the display terminal by executing software programs, instructions and modules stored in the memory 720, that is, implements the above-described display method.
Processor 710 may include one or more Central Processing Units (CPUs), and may also include multiple processors 710. Each of the processors 710 may be a single-Core Processor (CPU) or a multi-Core Processor (CPU). Processor 710 may refer herein to one or more devices, circuits, and/or processing cores that process data (e.g., computer program instructions).
The memory 720 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 720 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 720 may further include memory located remotely from the processor 710, which may be connected to a display terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
And the display module is used for displaying the content to be displayed.
The display terminal provided by the embodiment of the invention can execute the display method provided by the embodiment and has corresponding functions and beneficial effects.
EXAMPLE five
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, which when executed by a computer processor, perform a display method, the method including:
determining a current display module of the content to be displayed according to current data of the content to be displayed, and displaying the content to be displayed on the current display module in a display terminal;
and adjusting the display modules of the content to be displayed in the display terminal based on the weight of each display module according to the lifting state of the average data of the content to be displayed relative to the current data within a preset time period.
The computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a RAM, a ROM, an erasable programmable read-only memory (EPROM), a register, a hard disk, an optical fiber, a CD-ROM, an optical storage device, a magnetic storage device, any suitable combination of the foregoing, or any other form of computer readable storage medium known in the art. An exemplary storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium. Of course, the storage medium may also be integral to the processor. The processor and the storage medium may reside in an Application Specific Integrated Circuit (ASIC). In embodiments of the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
Of course, the storage medium provided by the embodiment of the present invention contains computer-executable instructions, and the computer-executable instructions are not limited to the method operations described above, and may also perform related operations in the display method provided by any embodiment of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the display device, the included units and modules are only divided according to the functional logic, but are not limited to the above division as long as the corresponding functions can be realized; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (10)

1. A display method, comprising:
determining the weight of each display module according to the lifting information of the historical display content in each display module;
determining a configuration template according to current data of each content to be displayed included in the display plan, wherein the configuration template comprises a plurality of display modules corresponding to a plurality of weights;
determining a current display module of the content to be displayed according to current data of the content to be displayed, and displaying the content to be displayed on the current display module in a display terminal, wherein the display terminal comprises a plurality of display modules;
and determining the lifting state of the average data of the content to be displayed relative to the current data in a preset time period, if the state of the average data relative to the current data is ascending, displaying the content to be displayed based on a display module with higher weight, and if the state of the average data relative to the current data is descending, displaying the content to be displayed based on a display module with lower weight.
2. The method according to claim 1, wherein determining the current display module of the content to be displayed according to the current data of the content to be displayed comprises:
determining a current weight corresponding to the current data based on a preset data weight comparison table;
and determining the current display module of the content to be displayed according to the current weight and the weight of each display module.
3. The display method according to claim 2, wherein adjusting the display modules in the display terminal of the content to be displayed based on the weight of each display module according to the ascending and descending state of the average data of the content to be displayed relative to the current data within a preset time period comprises:
calculating a difference between the average data and the current data;
and determining the lifting state according to the difference value, and adjusting the display module of the content to be displayed in the display terminal according to the lifting state.
4. The display method of claim 3, wherein determining the lifting state based on the difference comprises:
if the difference value between the average data and the current data is larger than a preset rising threshold value, the rising and falling state of the content to be displayed is rising;
if the difference value between the average data and the current data is smaller than a preset descending threshold value, the ascending and descending state of the content to be displayed is descending;
and if the difference value between the average data and the current data is greater than the preset descending threshold value and smaller than the preset ascending threshold value, keeping the ascending and descending state of the content to be displayed unchanged.
5. The display method according to claim 3, wherein adjusting the display module of the content to be displayed in the display terminal according to the lifting state comprises:
if the lifting state of the content to be displayed is ascending, floating the content to be displayed to a last display module corresponding to a last weight higher than the current weight for displaying;
if the lifting state of the content to be displayed is descending, floating the content to be displayed to a next display module corresponding to a next weight lower than the current weight for displaying;
and if the lifting state of the content to be displayed is unchanged, continuing to display the content to be displayed in the current display module.
6. The display method according to claim 3, further comprising, before calculating the difference between the average data and the current data:
determining habit data of the content to be displayed in each region according to the heat information of the content to be displayed in each region;
and determining the average data according to the habit data and the statistical data of the content to be displayed within a preset time period, wherein the statistical data comprises click data, browsing data, conversion data, focus data, effective playing data and grading data.
7. The display method as claimed in claim 5, wherein each of the display modules includes a plurality of display units,
correspondingly, continuing to display the content to be displayed in the current display module, including:
and displaying the content to be displayed on any display unit in the current display module.
8. A display device, comprising:
the determining module is used for determining the weight of each display module according to the lifting information of the historical display content in each display module;
the display module is also used for determining a configuration template according to the current data of each content to be displayed contained in the display plan, wherein the configuration template comprises a plurality of display modules corresponding to a plurality of weights; the display terminal is also used for determining a current display module of the content to be displayed according to current data of the content to be displayed and displaying the content to be displayed on the current display module in the display terminal, wherein the display terminal comprises a plurality of display modules;
the adjusting module is used for determining the lifting state of the average data of the content to be displayed relative to the current data within a preset time period, if the state of the average data relative to the current data is lifting, the content to be displayed can be displayed based on the displaying module with higher weight, and if the state of the average data relative to the current data is descending, the content to be displayed can be displayed based on the displaying module with lower weight.
9. A display terminal, characterized in that the display terminal comprises:
one or more processors;
storage means for storing one or more programs;
the display module is used for displaying the content to be displayed;
when executed by the one or more processors, cause the one or more processors to implement a display method as claimed in any one of claims 1-7.
10. A storage medium containing computer-executable instructions for performing the display method of any one of claims 1-7 when executed by a computer processor.
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