CN110704787A

CN110704787A - Page template configuration method and device and electronic equipment

Info

Publication number: CN110704787A
Application number: CN201910978009.2A
Authority: CN
Inventors: 赵志胜
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2019-10-15
Filing date: 2019-10-15
Publication date: 2020-01-17

Abstract

The embodiment of the specification discloses a page template configuration method, a page template configuration device and electronic equipment, wherein the page template configuration method comprises the steps of determining access data of different users to different service layout blocks in a target service page; judging whether the respective access data of the service blocks reaches block adjustment conditions; if the access data of at least one service layout block reaches the layout block adjustment condition, adjusting the typesetting of a module corresponding to the at least one service layout block in a target page template aiming at the target page template corresponding to the target service page, so that the target service page is rendered according to the adjusted target page template.

Description

Page template configuration method and device and electronic equipment

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for configuring a page template, and an electronic device.

Background

With the increasing importance of the role of the internet in the aspects of propaganda, promotion, management and the like of enterprises, more and more enterprises can select to display products or services through business pages such as network pages or user interfaces.

And in the process of displaying the service page, the service template is rendered to generate the service page for displaying. The page template comprises the typesetting design of each business plate, is developed and designed by a background and is pushed to the application for rendering.

Disclosure of Invention

In view of this, the embodiment of the present specification provides a page template configuration method, a page template configuration device, and an electronic device.

The embodiment of the specification adopts the following technical scheme:

an embodiment of the present specification provides a page template configuration method, including:

determining access data of different users to different service sections in a target service page;

judging whether the respective access data of the service blocks reaches block adjustment conditions;

if the access data of at least one service layout block reaches the layout block adjustment condition, adjusting the typesetting of a module corresponding to the at least one service layout block in a target page template aiming at the target page template corresponding to the target service page, so that the target service page is rendered according to the adjusted target page template.

An embodiment of the present specification further provides a page template configuration apparatus, including:

the determining module is used for determining the access data of different users to different service sections in the target service page;

the judging module is used for judging whether the respective access data of the service layout block reaches a layout block adjusting condition;

and the adjusting module is used for adjusting the typesetting of the module corresponding to the at least one business layout block in the target page template aiming at the target page template corresponding to the target business page if the access data of the at least one business layout block reaches the layout block adjusting condition, so that the target business page is rendered according to the adjusted target page template.

An embodiment of the present application further provides an electronic device, including at least one processor and a memory, where the memory stores a program and is configured to be executed by the at least one processor to:

The embodiment of the application adopts at least one technical scheme which can achieve the following beneficial effects:

and adjusting the typesetting of the target page template corresponding to the current target business page when the preset edition block adjusting condition is met according to the access data of each business edition block in the current target business page by the user. And performing typesetting adjustment on the modules corresponding to the layout blocks meeting the layout block adjustment conditions, so that the adjusted target page template reflects the requirements of most users or is matched with the interest points of most users, the users can conveniently access the service layout blocks at the adjusted positions in time, and the service acquisition experience of the users is improved. Meanwhile, the service main body can provide services for users more pertinently, and the service development efficiency is improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a flowchart of a page template configuration method according to an embodiment of the present specification.

Fig. 2A and 2B are schematic diagrams of the page template configuration method before and after adjusting the layout of the page template according to an embodiment of the present specification.

Fig. 3A and 3B are schematic diagrams before and after the page template configuration method adjusts the arrangement of different service blocks of the page template according to another embodiment of the present disclosure.

Fig. 4 is a schematic diagram of preset configuration blocks of a page template in the page template configuration method according to another embodiment of the present specification.

Fig. 5 is a schematic diagram illustrating a display position sequence of business information in business form blocks in the page template configuration method according to another embodiment of the present specification.

FIG. 6 is a flowchart of a page template configuration method according to another embodiment of the present disclosure

Fig. 7 is a block diagram schematically illustrating a structure of a page template configuration apparatus according to an embodiment of the present specification.

Fig. 8 is a block diagram schematically illustrating a structure of a page template configuration apparatus according to an embodiment of the present specification.

Detailed Description

The content of market products is continuously enriched, the activities of operation, popularization and the like are increased day by day, the market competition is increased, the requirements on the typesetting and the layout of elements in the page template are increased more and more, and the page template is attractive to consumers and occupies the market.

In the activities of operation, popularization and the like based on the network page at present, a page template is fixed, interactive services and recommendation services of operation contents which are correspondingly provided for public users are fixed, and the method is lack of variation and flexibility and is a unidirectional operation link from a product to the public users.

Embodiments of the present description provide a page template configuration method, which adjusts a layout of a target page template corresponding to a current target business page when a preset layout adjustment condition is met. And performing typesetting adjustment on the modules corresponding to the layout blocks meeting the layout block adjustment conditions, so that the adjusted target page template reflects the requirements of most users or is matched with the interest points of most users, the users can conveniently access the service layout blocks at the adjusted positions in time, and the service acquisition experience of the users is improved. Meanwhile, the service main body can provide services for users more pertinently, and the service development efficiency is improved.

In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail and completely with reference to the following specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

As shown in fig. 1, one embodiment of the present specification provides a page template configuration method. The page template configuration method is applied to the server, so that the configuration of the page template is flexible and the market demand is met.

Step 110: and determining the access data of different users to different service sections in the target service page.

After the target business page is put on the market, the public user can access and browse the target business page, for example, the target business page is accessed through a PC terminal website or a mobile terminal APP.

The access data is acquired and recorded data of user click, sliding and other interactive actions during the period that the public user accesses each service section of the current target service page. That is to say, the access data is the condition that a public user accesses each service section of the current target service page, and can reflect the user access condition of the current page template of the target service page.

For example, the access data may include, but is not limited to, a click amount of a popular user on each layout block, an increase speed of an access amount of each layout block, data of a movement track of a mouse between each layout block, web page scrolling data, and the like, and the embodiment is not limited thereto.

The access data may be obtained periodically, or obtained when the user exits or closes the target service page, which is not limited in this embodiment. Specifically, the access data may be reported to the server after being recorded and collected by the user client, and may be reported periodically or when the user exits or closes the target service page.

Step 120: and judging whether the respective access data of the service blocks reaches block adjustment conditions.

Step 130: if the access data of at least one service layout block reaches the layout block adjustment condition, adjusting the typesetting of a module corresponding to the at least one service layout block in a target page template aiming at the target page template corresponding to the target service page, so that the target service page is rendered according to the adjusted target page template.

According to different actual configuration requirements, different service scenes and the like, the plate block adjustment conditions are correspondingly different. For example, the layout adjustment condition may be set to be whether a threshold of a layout access amount of a designated location is reached, whether a threshold of a growth speed of the layout access of the designated location is reached, whether a threshold of a mouse moving thermal power is reached, whether a matching degree of a user access distribution and a current layout reaches a set matching degree threshold, a conversion rate threshold of converting a user access corresponding to a service layout into an actual transaction, and the like.

Specifically, the adjustment of the layout of the module corresponding to the at least one service layout block in the target page template may be adjusting the layout of the target page template, or adjusting the position or size of each service layout block in the target page template, and the embodiment is not limited.

The layout of the target page template, that is, the arrangement of the target pages of the module, may be a "T" -shaped layout, a "mouth" -shaped layout, a "same" shaped layout, a "three" -shaped layout, or a "chuan" -shaped layout, for example, in the "chuan" -shaped layout, each service layout is divided into three rows in the vertical direction. Due to the influence of factors such as the size and the number of the service layout blocks, service scenes and the like, the layout adopted by the target service page is correspondingly different.

For example, as shown in fig. 2A, the current page template of the target service page adopts a homographic format, the top of the page is a main navigation module corresponding to the main navigation version block, the left and right sides below the page are a secondary navigation module corresponding to the secondary navigation version block, a login module corresponding to the login version block, and a retrieval module corresponding to the retrieval version block, and the middle is a main content module corresponding to the main content version block. The access data of each service layout reflects that the user mainly and intensively accesses the main content layout, the login layout and the navigation layout, and the layout of the target page template can be adjusted to be a 'Chuan' shaped layout, as shown in FIG. 2B, so that the service layout intensively accessed by the user is highlighted to the maximum extent.

For example, many users do not scroll down the screen when browsing the page, i.e., the top position tends to attract customers more than the bottom position in the page template. Correspondingly, a module of a service section matching with the interest point of the client or a module of a service section attracting a large amount of clients should be configured at a top position. Then, a threshold value of the access amount or a threshold value of the growth speed of the service layout block at the position close to the top end can be specified, if the access amount of the service layout block at the current position close to the top end does not reach the threshold value according to the access data of each service layout block, and the access amount of the other service layout block at the last position reaches the threshold value, the typesetting positions of the corresponding modules of the two service layout blocks in the target page template are adjusted.

For example, as shown in fig. 3A, in a page template of a current MBA training page, a position near the top is configured as an entry preference module corresponding to an entry preference block, a position near the bottom is configured as a personal resource module corresponding to a personal resource block, and an access amount threshold of a position business block near the top is specified. And according to the access data of the respective service section, if the access quantity of the entry privilege section does not reach the access quantity threshold value and the access quantity of the personal resource section reaches the access quantity threshold value, exchanging the corresponding module positions of the entry privilege section and the personal resource section, as shown in fig. 3B.

Correspondingly, judging whether the access data of the service layout block respectively reaches the layout block adjusting condition comprises the following steps:

determining respective access values of the service sections according to respective access data of the service sections;

comparing the access values of at least two service blocks to obtain a comparison result;

determining whether the comparison deviates from an expected result;

if the access data of at least one service layout block reaches the layout block adjustment condition, adjusting the typesetting of a module corresponding to the at least one service layout block in a target page template aiming at the target page template corresponding to the target service page, wherein the method comprises the following steps:

and if the comparison result deviates from the expected result, exchanging the typesetting positions of the modules corresponding to the at least two service layout blocks in the target page template.

As mentioned above, the expected result may be a relationship between access values of the at least two service blocks, a preset range of phase difference values, and the like, which is not limited in this embodiment. Correspondingly, whether the comparison result deviates from the expected result or not is different according to the application scenario, where the deviation from the expected result may be that the magnitude relationship of the access values of the at least two service sections is opposite to the expected value, may be that the difference value of the access values of the at least two service sections exceeds a preset range, and the like, and the embodiment is not limited.

In an embodiment of the present specification, the access values of at least two service sections may be compared with the access values between the service sections in other positions and the service sections in the specified position, so as to obtain a comparison result. When the comparison result deviates from the expected result, the positions of the modules corresponding to the two service layout blocks can be adjusted. The designated position may be a position in the page template that is more preset to attract customers than other positions, or may be a position that is easily ignored by customers than other positions.

The access value may be implemented as, but is not limited to, an amount of access, a rate of access growth, a rate of conversion of user access into actual transactions, a rate of retention of old users, a rate of active propagation of users, and the like.

Correspondingly, comparing the access values of at least two service plates to obtain a comparison result, including:

comparing the access values of the service version block at the designated position with at least one other service version block to obtain a comparison result;

wherein, if the comparison result deviates from the expected result, exchanging the typesetting positions of the modules corresponding to the at least two service plates in the target page template comprises:

and if the comparison result deviates from the expected result, exchanging the typesetting positions of the module corresponding to the service layout block at the specified position and the modules corresponding to the other at least one service layout block in the target page template.

For example, the actual difference between the access values of the service layout block at the designated position and at least one other service layout block, such as the actual difference of the access amount, may be compared, so that when the actual difference exceeds the preset difference range, the layout position of the corresponding module in the target page template is exchanged.

Correspondingly, comparing the access value of the service section block at the designated position with the access value of at least one other service section block to obtain the comparison result, and the method comprises the following steps:

determining an actual difference value between the access value of the service block at the designated position and the access value of at least one other service block;

wherein determining whether the comparison deviates from an expected result comprises:

judging whether the actual difference value is within a preset difference value range or not;

if the comparison result deviates from the expected result, exchanging the typesetting positions of the module corresponding to the service layout block at the specified position and the modules corresponding to the other at least one service layout block in the target page template, including:

and if the actual difference value exceeds the preset difference value range, exchanging the typesetting positions of the module corresponding to the service layout block at the specified position and the modules corresponding to the other at least one service layout block in the target page template.

Further, the embodiment may consider the service block concerned by the user category, and comprehensively consider the interest points or requirements of the users of different categories.

determining a corresponding relation between a user category and the service layout blocks according to respective access data of the service layout blocks;

judging whether the access data of the business layout block corresponding to each user category meets the layout block adjustment condition;

and if the access data of the business plate corresponding to at least one user category reaches the plate adjustment condition, correspondingly constructing a page template for the at least one user category, wherein a corresponding module of the business plate corresponding to the at least one user category is arranged at a designated position of the correspondingly constructed page template.

The corresponding relation between the user category and the service layout blocks can be determined according to the access amount of the user category to each service layout block reflected by the access data or the conversion rate of the access to actual transaction and the like. Specifically, a corresponding relationship may be provided between a plurality of user categories and the same service section, a one-to-one relationship may be provided between different user categories and the corresponding service sections, or a corresponding relationship may be provided between the same user category and different service sections, which is not limited in this embodiment.

Specifically, the term "means that when the access data of at least one service plate corresponding to the user category reaches the plate adjustment condition, for example, when the access volume of at least one service plate corresponding to the user category reaches an expected access volume, a corresponding page template is separately constructed for the user category, and a corresponding module of the corresponding service plate is placed at a specified position in the constructed page template.

Specifically, it may be that when access data of the service plate corresponding to different user categories reaches the plate adjustment condition, page templates may be respectively and correspondingly constructed for the different user categories. That is, a page template is correspondingly constructed for each user category in the different user categories, and in the page template constructed correspondingly for each user category, a corresponding module of the service layout block corresponding to the user category is placed at a specified position.

Further, in this embodiment, the target page template may be adjusted according to the matching degree between the service plate and the preset configuration plate that meet the preset thermal condition. The preset thermal condition may be a predicted degree of attention of the public user to each section, for example, a preset access amount threshold, a preset conversion rate threshold for converting user access into actual transaction, and the like, which is not limited in this embodiment.

Correspondingly, the respective access value of each service section can be determined according to the access data of each service section, and then the corresponding service section with the access value meeting the preset thermal condition is determined. For example whether the access value of the top located service block meets the preset thermal condition.

For example, when configuring the current page template, the user is predicted to quickly browse the main contents of the web page in an F-shaped browsing mode, that is, the user is predicted to browse the web page from left to right first, then return to the left side of the page, start browsing to the right again at a lower position, and finally return to the left side and start scrolling the page downwards. Correspondingly, the current target page template is configured according to the browsing mode of "F", that is, the module corresponding to the important service block is configured to follow the path traveled by the browsing of "F", as shown by the arrow in fig. 4.

However, the user attention mode reflected by the access value is not in an F shape, but a large amount of attention is focused on the navigation bar layout, the attention of other service layouts is almost negligible, as shown by a shaded area in fig. 4, the percentage of the service layout conforming to the preset thermal condition in the preset configuration layout is lower than the preset percentage matching degree, and thus, the template design of the current page service layout may not have the content required by the user, and needs to be redesigned. For example, a module of a highly focused business section deeply accessed under a navigation bar section is configured in the target page template.

determining the corresponding service block of which the access value meets the preset thermal condition;

determining the matching degree of the service plate block and a preset configuration plate block which meet the preset thermal condition;

judging whether the matching degree accords with a preset matching degree;

and if the matching degree is lower than the preset matching degree, adjusting the typesetting of the module corresponding to the preset configuration version block in the target page template aiming at the target page template corresponding to the target service page.

Further, in the method for configuring a page template in this embodiment, a corresponding layout adjustment condition may be preset for each typesetting position in the target page template, and if a service layout corresponding to a module configured at the typesetting position reaches the corresponding layout adjustment condition, the typesetting of the module in the target page template may be adjusted.

For example, a minimum access amount may be preset for each module in the target page template, and if the access data of the public user to the service module corresponding to the module reflects that the actual access amount is lower than the minimum access amount, the size of the module is reduced.

judging whether the respective access data of the service layout block reaches the layout block adjustment condition corresponding to the respective typesetting position;

if the access data of at least one service layout block reaches the layout block adjustment condition corresponding to the typesetting position of the access data, adjusting the typesetting of the module corresponding to the at least one service layout block in the target page template at the typesetting position of the at least one service layout block.

Specifically, adjusting the layout of the module corresponding to the at least one service layout block in the target page template at the position where the at least one service layout block is laid out includes one of:

hiding a corresponding module of the at least one service layout block at the position where the at least one service layout block is typeset;

replacing the corresponding module of the at least one service layout block with the corresponding module of the other service layout block at the position where the at least one service layout block is typeset;

and adjusting the size of the corresponding module of the at least one service layout block at the position of the at least one service layout block.

In addition, the server can still adjust the display position of each service information in the corresponding service plate according to the access data, for example, the commodity recommendation sequence in the commodity recommendation plate. In this way, when the client requests the target service page again, the server only returns the new commodity recommendation sequence content in the commodity recommendation block under the condition that the target page template is not updated, and the current target page template does not need to be released to the client again; or the target page template can be issued together with the updated target page template under the condition of updating the target page template.

In an embodiment of the present specification, the server may determine whether access data of each service information in a module corresponding to the service layout block meets a service information adjustment condition. And if the access data of at least one service information reaches the service information adjusting condition, adjusting the display position corresponding to the at least one service information aiming at the module corresponding to the service layout block.

For example, the actual difference between the access values between the content at other locations in the same service block and the content at the specified location is compared. If the access value of the other content exceeds the access value of the content at the specified position, and the actual difference value reaches a preset value exceeding a threshold value, the display position sequence of the two contents can be adjusted.

As shown in fig. 5, taking the item recommendation block as an example, the top of the ranking is a designated position, and if the access value of another item in other ranks exceeds the access value of the item a at the top of the ranking, and the actual difference value reaches a preset threshold value, the display ranks of the two items may be adjusted. For example, if the access value of the commodity C exceeds the access value of the commodity a, and the actual difference value reaches a preset value exceeding a threshold value, the display sequence of the two commodities can be adjusted. The access value may be implemented as, but is not limited to, an access volume, an access growth rate, or a user actively propagating volume access, etc.

Correspondingly, the page template configuration method further includes:

determining access data of each service information in a module corresponding to each service section according to the respective access data of the service section;

judging whether the access data of each service information in the module corresponding to the service version block reaches a service information adjustment condition;

if the access data of at least one service information reaches the service information adjusting condition, adjusting the display position corresponding to the at least one service information aiming at the module corresponding to the service layout block, so that the at least one service information is displayed at the adjusted position when the target service page is rendered according to the corresponding target page template.

The page template configuration method of the embodiment collects the feedback of the user, optimizes the page template configuration, and provides the page template which accords with the market or the interest point of the user, so that the operation of the target service page can cater to the market, and the network operation advantage is exerted.

Fig. 6 shows a page template configuration method according to an embodiment of the present disclosure. In this embodiment, the method for configuring the page template comprehensively considers points of interest or requirements of users of different categories to implement the configuration of the corresponding page template for the users of different categories.

Step 610: and determining the access data of different users to different service sections in the target service page.

As described above, the access data may include, but is not limited to, a click amount of a popular user on each service block, an increase speed of an access amount of each service block, mouse movement track data, web page scrolling data, a conversion rate of user access into actual transaction, and the like, and the embodiment is not limited thereto. For other functions of accessing data, reference may be made to the foregoing embodiments, which are not described herein again.

Step 620: and determining the corresponding relation between the user category and the service layout blocks according to the respective access data of the service layout blocks.

The general users accessing the target business page can be classified into different user categories according to the classification criteria of the users' age, academic history, gender, interest points, behaviors and the like. Or, the portrait of the user can be described according to the historical access records or/and the access data of the user, so that the user can be divided into different categories.

The classification of the users can be preset so as to facilitate the classification analysis of the access data according to the user categories; or after the access data is obtained, the user portrait is carved according to the access data to obtain different user categories.

For example, after a certain time has elapsed after the nutrition training page is put on the market, the visit data is acquired. And analyzing the user portrait according to the acquired access data, wherein the crowd accessing the training page of the dietician is mainly divided into two types, namely 'users for realizing livelihood with the dietician' and 'users for taking the dietician as hobbies and enriching lives'.

Based on the access data, corresponding business blocks of two types of users, namely 'users who have performed life with a dietician' and 'users who have performed life with a dietician' can be determined. The corresponding service layout block may be determined by the service layout block with the largest depth access amount of the user, or may be determined by the service layout block with the most concentrated mouse track, and the like.

For example, the maximum visit amount of the user consummated by the dieticians to the course content section and the employment prospect section indicates that the service section corresponding to the user is the course content section and the employment prospect section; the maximum access amount of the nutrition provider in the life action section is achieved by taking the nutrition provider as a user with hobbies and rich life, and the fact that the service section corresponding to the user is the life action section of the nutrition provider is shown.

Step 630: and judging whether the access data of the service layout block corresponding to each user category meets the layout block adjustment condition, if so, executing step 640, and if not, executing step 650.

After the service layout block corresponding to each user category is determined, the server compares whether the service layout blocks corresponding to different user categories meet the layout block adjustment conditions or not. The version adjustment condition may be determined by whether the service versions with the largest access values of different user categories are the same or whether differences between the access values of the users of different categories to the same service version are within a preset range, and the embodiment is not limited.

For example, the block adjustment condition is implemented to be different for business blocks with the largest access value of different user categories. In the example of the foregoing dietician training page, "a user consummated by a dietician" has the greatest access amount to the course content block and the employment prospect block, and "a dietician is used as a user with hobbies and rich life" has the greatest access amount to the dietician in the life action block, so that it is determined that the two types of service blocks with the greatest access values of the users are different, and the block adjustment condition is satisfied.

Or, the users are classified into young users and middle-aged users according to the preset age standard. In the MBA training page, the business plate with the most concentrated mouse tracks of young and middle-aged users is a interpersonal introduction plate, which can indicate that the business plates with the largest user access values of the young and middle-aged users are interpersonal introduction plates and do not meet the plate adjustment conditions.

Step 640: and correspondingly constructing page templates for different user categories respectively, wherein corresponding modules of the business layout blocks corresponding to the user categories are arranged at the designated positions of the correspondingly constructed page templates.

If the access data of the service plate corresponding to each user category reaches the plate adjustment condition, for example, the service plates with the maximum access values of different user categories are different, it is difficult for the same page template to simultaneously meet the access interests and requirements of multiple types of users. For example, if the course content section and the employment prospect section are arranged at the top position of the page template, the access interest and demand of the user who is consummated by the dietician can be satisfied. However, for the operation of rolling and the like to find the interested nutritional teacher's living action block ' regarding the nutritional teacher as a user of the hobbies and the rich lives ', the desire of participating in the operation of ' regarding the nutritional teacher as the user of the hobbies and the rich lives ' is possibly reduced.

In this embodiment, when the access points of interest corresponding to different user categories are different, corresponding page templates are constructed for the different user categories according to the access points of interest corresponding to the user categories. Therefore, when users of different categories access the same active website address, the server can forward the corresponding page template according to the category of the users, so that the clients of the users of the category display the service page based on the corresponding page template.

That is to say, the server can deliver service pages based on different service templates to users of different classes at the same active address, thereby realizing that different service pages are displayed when users of different classes access the same address.

For example, the business sections corresponding to "a user who uses a dietician to perform life" and "a user who uses a dietician as a hobby and a rich life" are different, and the page templates can be correspondingly constructed for "a user who uses a dietician to perform life" and "a user who uses a dietician as a hobby and a rich life", respectively.

Specifically, the access point of interest of the "user consummated by the dietician" is that the current course content and the employment objective can be achieved, and when the corresponding first page template is constructed, the modules corresponding to the course content layout and the employment foreground layout are arranged at the position near the top of the page template, and the module corresponding to the dietician's life action layout is arranged at the position near the tail end of the page template.

The access interest point of the dietician as a user with hobbies and rich life lies in that the quality of life can be effectively improved in the current course, and when a corresponding second page template is constructed, the module corresponding to the dietician in the life action section is configured at the position close to the top end of the page template, and the module corresponding to the employment prospect section is configured at the position close to the tail end of the page template.

And the server issues the first page template and the second page template. When a user requests a nutritionist training page from the server, the server can forward a corresponding page template according to the user category of the user, so that the client of the user displays the page template based on the corresponding page template.

For example, if the user is a "user who works with a dietician", the first page template is forwarded according to the user category, the client of the user displays the first page template based on the first page template, and the course content section and the employment prospect section in the displayed dietician training page are configured at the top position of the page template.

For example, if the user is a "user who has a dietician as a hobby and a rich life", the second page template is forwarded according to the user category, the client of the user displays the second page template based on the client of the user, and the dietician in the displayed dietician training page is configured at a position near the top of the page template where the life action form block is configured.

Therefore, in the embodiment, the targeted page templates are established for the users of different categories, so that when the users of different categories access the same address, targeted service pages with pertinence are displayed, the requirements of the users of different categories are met, the desire of participation of the users of different categories is improved, and further the commodity conversion purchase rate is improved. Meanwhile, according to the access feedback of the specific category users to the corresponding page templates, the page templates are continuously optimized, so that the service pages are more and more in line with the interests of the users, and the method has more market attraction.

Step 650: and determining access values of different service sections in the target page template according to the respective access data of the service sections.

Step 660: an actual difference between the access value of the other service block and the access value of the location-specific service block is determined.

Step 670: and when the actual difference value exceeds the preset difference value range, adjusting a module corresponding to the other service version block to the specified position to obtain the adjusted target page template.

If the service layout block access data corresponding to different user categories do not meet the adjustment condition, the configuration influence of the user categories on the page template can be ignored to a certain extent, the corresponding page template does not need to be configured for each user category, and the same page template can be adopted for different user categories. Furthermore, whether the current target page template configuration accords with the access interest points of the public users or not can be considered, and then the current page template is adjusted.

For example, in this embodiment, a specified position in the target page template is used to configure a service block that is interested by the user. The specified position may be a position where the user is accustomed to browsing, such as a middle position of a page, obtained according to analysis of historical behaviors of the user, and the embodiment is not limited.

In particular, the access value may be implemented as, but not limited to, an amount of access, an access growth rate, a conversion rate of user access into actual transactions, an old user retention rate, a user active propagation rate, and so forth.

Taking the access value as the conversion rate of converting the user access into the actual transaction as an example, the conversion rate refers to the proportion of the number of users accessing the block service to the total number of users accessing the block service. The higher the conversion rate, the higher the interest of the user in the service block.

Taking a physical examination item page as an example, the physical examination item page is configured with a plurality of physical examination package description plates, such as a physical examination package A plate and a physical examination package B plate. In the current target page template, the module corresponding to the physical examination package A is configured at a position near the top, and the module corresponding to the physical examination package B is configured at a position near the tail.

According to the access data, determining respective conversion rates of the physical examination package A edition and the physical examination package B edition in the target page template, for example, the conversion rate of the physical examination package A edition is 30%, and the conversion rate of the physical examination package B edition is 60%.

The specified position is taken as the position close to the top end, and the preset difference range is taken as the conversion rate difference of 10%. The module that the physical examination package A edition corresponds disposes in the assigned position, and the conversion rate of physical examination package B edition exceeds the conversion rate of physical examination package A edition, and the actual difference is 20%, the actual difference exceeds and predetermines the difference scope. Correspondingly, the module corresponding to the physical examination package B edition is adjusted to the designated position, namely the position close to the top end, and the module corresponding to the physical examination package A edition is adjusted to the position close to the tail end.

Thus, the method for configuring the page template comprehensively considers the interest points or requirements of users of different categories. And when the interest points of the users in different categories are different, configuring corresponding page templates for the users in different categories, and publishing the corresponding page templates according to the user categories. When the interest points of the users in different categories are the same, the page template can be improved according to the interest points of the users. Therefore, the user requirements can be met, the desire of user participation is improved, the commodity conversion purchase rate is further improved, more active interaction and feedback of the user are promoted, the page template is continuously optimized, the page model is enriched, and the page model is calibrated.

According to another aspect of the present specification, as shown in fig. 7, an embodiment of the present specification provides a page template configuring apparatus, including:

the determining module 10 is used for determining the access data of different users to different service sections in the target service page;

the judging module 30 is used for judging whether the respective access data of the service blocks reaches the block adjusting condition;

and an adjusting module 20, configured to adjust, if the access data of at least one service layout block meets the layout block adjusting condition, a layout of a module corresponding to the at least one service layout block in a target page template corresponding to the target service page, so that the target service page is rendered according to the adjusted target page template.

The determining module 10 is configured to determine the access data of each service block. Specifically, the determining module 10 may obtain the access data from a client, where the client may report the access data to the target page template configuration apparatus periodically, or report the access data to the target page template configuration apparatus when the user exits or closes the target service page, which is not limited in this embodiment.

The adjusting module 20 is configured to adjust the target page template according to a comparison result between the access data and a preset layout adjusting condition. Specifically, when the access data of at least one service layout block meets a preset adjustment condition, the adjustment module 20 analyzes and processes the access data, and correspondingly adjusts the layout of the target page template or the arrangement between different service layout blocks in the target page template, and the like.

In an embodiment of the present specification, the adjusting module 20 determines, according to respective access data of the service sections, access values of different service sections in the target page template, such as access amounts of the different service sections, access growth speed, conversion rate of user access to actual transaction, retention rate of old user, active propagation rate of user, and the like.

If the access value of another service layout block exceeds the access value of the service layout block at the designated position, and the exceeding value reaches the layout block adjustment condition, the adjusting module 20 may adjust a module corresponding to the another service layout block to the designated position, so as to obtain the adjusted target page template.

In an embodiment of the present specification, the adjusting module 20 may further determine a corresponding access value according to the access data, and adjust the target page template of the target business page according to the access value. Or the target page template configuration device can draw a visual thermodynamic diagram according to the access data, so that the attention degree of each business section is intuitively acquired.

Further, the adjusting module 20 may determine, according to the access data, the corresponding service layout block that meets the preset thermal condition, and then adjust, according to the access data, the layout of the target page template when the matching degree between the corresponding service layout block that meets the preset thermal condition and the preset configuration layout block of the target page template is lower than the preset matching degree.

In an embodiment of the present specification, the adjusting module 20 constructs corresponding page templates for different user categories according to the access data. That is, according to different user categories, the adjusting module 20 may construct different page templates, so that the service page is more targeted.

Fig. 8 is a schematic structural diagram of a page template configuration apparatus according to a specific embodiment of the present disclosure. Unlike the previous embodiment, the determining module 30 includes a sub-determining module 31, and the adjusting module 20 includes a constructing module 23.

The sub-determining module 31 determines the service layout blocks corresponding to different user categories for the target page template according to the access data acquired by the determining module 10. Specifically, the sub-determining module 31 may determine the service layout block with the largest depth access amount that can be accessed by the user, may also determine the service layout block with the most concentrated mouse track, may also be preset correspondingly, and the like, which is not limited in this embodiment. The user category may be divided by the sub-determination module 31 according to the access data, may also be configured in advance, and the like, and this embodiment is not limited.

The judging module 30 judges whether the access data of the service layout blocks corresponding to different user categories meet the layout block adjustment condition. Specifically, the plate adjustment condition may be whether the service plates with the largest access values of different user categories are the same or not, or whether the difference between the access values of the users of different categories to the same service plate is within a preset range or not, and the embodiment is not limited.

When the access data of the service plate corresponding to different user categories reaches the plate adjustment condition, the construction module 23 correspondingly constructs page templates for different user categories according to the service plates corresponding to the user categories. Therefore, when users of different categories access the same active website address, the server can forward the corresponding page template according to the category of the users, so that the clients of the users of the category display the service page based on the corresponding page template.

Based on the same inventive concept, embodiments of the present specification further provide an electronic device, including at least one processor and a memory, where the memory stores programs and is configured to be executed by the at least one processor to:

Based on the same inventive concept, embodiments of the present specification further provide a computer-readable storage medium including a program for use in conjunction with an electronic device, the program being executable by a processor to perform the steps of:

In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Language Description Language), traffic, pl (core unified Programming Language), HDCal, JHDL (Java Hardware Description Language), langue, Lola, HDL, laspam, hardsradware (Hardware Description Language), vhjhd (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A page template configuration method comprises the following steps:

2. The page template configuration method according to claim 1, wherein the step of judging whether the access data of the service layout block meets the layout block adjustment condition comprises the steps of:

determining whether the comparison deviates from an expected result;

3. The method for configuring page template as claimed in claim 2, wherein comparing the access values of at least two service plates to obtain a comparison result comprises:

4. The page template configuration method according to claim 1, wherein the step of judging whether the access data of the service layout block meets the layout block adjustment condition comprises the steps of:

5. The page template configuration method according to claim 1, wherein the step of judging whether the access data of the service layout block meets the layout block adjustment condition comprises the steps of:

6. The method for configuring a page template according to claim 5, wherein the adjusting the layout of the module corresponding to the at least one service layout block in the target page template at the position where the at least one service layout block is laid out includes one of:

7. The method for configuring a page template according to claim 1, wherein the adjusting the layout of the module corresponding to the at least one service layout block in the target page template comprises:

and adjusting one or more combinations of the position, the size or the arrangement mode of the module corresponding to the at least one service section in the target page template.

8. The page template configuration method according to claim 1, wherein the access data comprises one or more of the combination of click rate of business section, section access rate increase speed, mouse movement track data between sections, web page scrolling data, and conversion rate of user access into actual transaction.

9. The page template configuration method of claim 1, further comprising:

10. A page template configuration apparatus, comprising:

11. The page template configuration device according to claim 10, wherein the step of determining whether the access data of the service layout block meets the layout block adjustment condition includes:

comparing the access values of at least two service plates to obtain a comparison result;

determining whether the comparison deviates from an expected result;

and if the comparison result deviates from the expected result, exchanging the typesetting positions of the modules corresponding to the at least two service plates in the target page template.

12. The page template configuration apparatus of claim 11, wherein comparing the access values of at least two service plates to obtain a comparison result comprises:

13. The page template configuration device according to claim 10, wherein the step of determining whether the access data of the service layout block meets the layout block adjustment condition includes:

determining the corresponding relation between the user category and the service plate according to the respective access data of the service plate;

judging whether the access data of the business plate corresponding to each user category meets the plate adjustment condition or not;

and if the access data of the business plate corresponding to at least one user category reaches the plate adjustment condition, correspondingly constructing a page template for the at least one user category, wherein a corresponding module of the business plate corresponding to the at least one user category is arranged at a specified position of the correspondingly constructed page template.

14. The page template configuration device according to claim 10, wherein the step of determining whether the access data of the service layout block meets the layout block adjustment condition includes:

15. The page template configuring device of claim 14, wherein the adjusting the layout of the module corresponding to the at least one service layout block in the target page template at the position where the at least one service layout block is laid out includes one of:

16. The page template configuring device of claim 10, wherein adjusting the layout of the module corresponding to the at least one service layout block in the target page template comprises:

17. The page template configuration apparatus according to claim 10, wherein the access data comprises one or more of the combination of click rate of business section, section access rate increase speed, mouse movement track data between sections, web page scrolling data, and conversion rate of user access into actual transaction.

18. An electronic device comprising at least one processor and a memory, the memory storing a program and configured to perform, by the at least one processor, the steps of: